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Index 2023 report now!

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Glossary
Adtech terms simply explained by our in-house experts
Glossary


WHAT ARE SOCIAL CASINO GAMES?


Social casino games are mostly free-to-play games that imitate the gambling
experience without offering a real cash payout. These gamers play exclusively
with virtual in-app currency.

Social casino game apps either imitate physical casino games, such as blackjack
or slot machines, or they introduce a new twist into gameplay. These gamers
often don’t need to pay to play; it’s normal to wager virtual bets with the
credit they receive after installing the game to start enjoying gameplay.
Key Takeaways
 * Social casino gamers often don’t bet real money; they wager virtual credits
 * Over 50s typically spend the longest time playing casino games
 * These games are expected to generate at least USD 14 billion worldwide by
   2027


WHAT TYPES OF SOCIAL CASINO GAMES ARE THERE?



The world of social casino games caters to all kinds of gamblers and gamers. The
number of subverticals that make up this genre include:

 * Poker
 * Slot machines
 * Casino table games
 * Scratch-and-win lottery tickets
 * Blackjack
 * Bingo
 * Roulette
 * Multiplayer card games

We are seeing many top gaming companies in this genre diversifying their title
portfolio by incorporating gameplay elements from other gaming genres – such as
casual games. This is to maximize user acquisition and monetization efforts and
appeal to a much wider user base.


WHO PLAYS SOCIAL CASINO GAMES?



Data from the Mobile Games Index 2023 tells us that older demographics – those
over 40 years – are the most committed mobile gamers in this vertical. They play
for an average of at least 17 minutes per day. The user base is split up pretty
evenly between male and female users, with women typically spending roughly 17.8
minutes in social casino gameplay a day and men around 17.2 minutes. 

Social casino gamers in the Americas typically spend the least time in gameplay
as opposed to other regions, such as Europe, Asia, Africa, and Oceania.


WHY DO PEOPLE PLAY THESE GAMES?



The two main drivers that push social casino gamers into becoming committed
users are the social and competitive elements – being able to connect and
compete with players around the world during gameplay. With elements such as a
leaderboard, leagues, and tournaments, gamers are compelled to progress and
outperform their rivals. This means they spend more and more time in the game
perfecting their strategies.

Many social casino gamers have also reported the similarities a social casino
game offers to a real gambling experience. These include the aesthetics of a
real casino and the excitement while playing. 


HOW DO SOCIAL CASINO GAMES MONETIZE?



The estimated global value of mobile social casino games is currently around 7.1
billion US dollars. It is estimated to reach 8.3 billion US dollars in 2026. In
recent years, this genre has been hailed as one of the top-grossing mobile
gaming genres worldwide – after role-playing games, strategy, and match games. 

If there’s something that has remained quite consistent in the social casino
gaming market, it’s that social casino gamers are more willing to spend their
money on in-app purchases than other gamers. A typical social casino game
monetizes almost 70 percent from in-app purchases and 30 percent from in-app
advertising. 

Although there are many free-to-play social casino games, titles in this
vertical monetize by driving their users to purchase additional credits once the
initial credit runs out. This is once they have become engaged and regular
players. By upselling credits to these high-retention gamers, the vertical can
easily transform from free-to-play to pay-to-play mobile games.


CONCLUSION



While this gaming vertical might not currently be the highest-grossing mobile
gaming vertical out there, there are many areas in which we may well see the
vertical growing further. Social casino game developers venturing out and
incorporating other subverticals – such as casual games – into gameplay to
appeal to a much wider user base. They are also capitalizing on trends such as
growing interest in social apps and 5G technology for better multiplayer
experiences.

While in-app purchases will continue to make up a lot of revenue generated by
this genre worldwide, in-app advertising will gain more traction in monetization
strategy, as game hybridization starts to impact the app economy of more social
casino games.

--------------------------------------------------------------------------------


FAQS

What Are Social Casino Games?

These game apps either imitate physical casino games, such as blackjack or slot
machines, or they introduce a new twist into gameplay. There are many
free-to-play games, where users gamble just for fun, not for a payout. These
gamers play exclusively with virtual currency.



Why Do People Play Social Casino Games?

Many gamers are drawn to this gaming genre due to the enticing social gameplay
aspect. They also enjoy the entertainment aspect. These games provide the right
environment for users to chat and compete with other gamers around the world.
Besides this, these kinds of gamers are drawn to the realistic in-game features
that imitate a real casino.


What Are the Top Social Casino Gaming Companies?

The top gaming companies in this vertical that have published popular titles
include Playtika, Moon Active, Huuuge Games, and Zynga.



How Do Social Casino Games Monetize?

They monetize – like most mobile gaming verticals – through in-app purchases and
in-app advertising. But as the competition in the market grows, many app
publishers are looking to diversify their monetization stack by introducing more
types of advertising into their app. This includes rewarded advertising.



--------------------------------------------------------------------------------

Iurii Shchegolskyi
August 02, 2023 | 5 min read
Contents
What Types of Social Casino Games Are There?Who Plays Social Casino Games?Why Do
People Play These Games?How Do Social Casino Games Monetize?ConclusionFAQs
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