hbr.org Open in urlscan Pro
13.32.99.13 Public Scan

Go To Rescan
Add Verdict Report

Submitted URL:
https://r20.rs6.net/tn.jsp?f=001WcMcqNO2pZuyhrSqHWQdpUn1gJC-x8ACog4OS6jODAVGodUvRXzgwffH6BAAyMcE3GrVYG8MEilGYujuxPbP...
Effective URL:
https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Submission: On July 19 via api (July 19th 2023, 1:57:12 pm UTC) from US — Scanned from DE

Summary HTTP 188 Redirects Links 27 Behaviour Indicators

Summary

This website contacted 62 IPs in 7 countries across 51 domains to perform 188 HTTP transactions. The main IP is 13.32.99.13, located in United States and belongs to AMAZON-02, US. The main domain is hbr.org. The Cisco Umbrella rank of the primary domain is 17604.
TLS certificate: Issued by DigiCert Global G2 TLS RSA SHA256 202... on March 24th 2023. Valid for: a year.

This is the only time hbr.org was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

	IP Address	AS Autonomous System
1 1	208.75.122.11 208.75.122.11	40444 (ASN-CC) (ASN-CC)
1 1	104.102.49.40 104.102.49.40	16625 (AKAMAI-AS) (AKAMAI-AS)
53	13.32.99.13 13.32.99.13	16509 (AMAZON-02) (AMAZON-02)
7	2606:4700::68... 2606:4700::6811:bab1	13335 (CLOUDFLAR...) (CLOUDFLARENET)
3	2a02:26f0:350... 2a02:26f0:3500:587::1e80	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
3	2a00:1450:400... 2a00:1450:4001:829::2003	15169 (GOOGLE) (GOOGLE)
1	108.138.189.126 108.138.189.126	16509 (AMAZON-02) (AMAZON-02)
4	2a02:26f0:170... 2a02:26f0:1700:498::268b	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
2	2606:4700::68... 2606:4700::6810:2a41	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	2606:4700:e2:... 2606:4700:e2::ac40:8f26	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1 4	34.255.20.33 34.255.20.33	16509 (AMAZON-02) (AMAZON-02)
4	2a03:2880:f08... 2a03:2880:f084:d:face:b00c:0:3	32934 (FACEBOOK) (FACEBOOK)
6	2a00:1450:400... 2a00:1450:4001:813::2008	15169 (GOOGLE) (GOOGLE)
1	18.66.112.95 18.66.112.95	16509 (AMAZON-02) (AMAZON-02)
1	2a00:1450:400... 2a00:1450:4001:82f::2002	15169 (GOOGLE) (GOOGLE)
2	75.2.40.13 75.2.40.13	16509 (AMAZON-02) (AMAZON-02)
4	2a00:1450:400... 2a00:1450:4001:80f::2003	15169 (GOOGLE) (GOOGLE)
2	2606:2800:234... 2606:2800:234:59:254c:406:2366:268c	15133 (EDGECAST) (EDGECAST)
1	2606:4700::68... 2606:4700::6812:1344	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	52.30.125.120 52.30.125.120	16509 (AMAZON-02) (AMAZON-02)
1	63.140.62.135 63.140.62.135	16509 (AMAZON-02) (AMAZON-02)
1 1	34.251.46.32 34.251.46.32	16509 (AMAZON-02) (AMAZON-02)
1	18.66.218.75 18.66.218.75	16509 (AMAZON-02) (AMAZON-02)
1	2600:9000:205... 2600:9000:2057:400:18:1fcd:353:c61	16509 (AMAZON-02) (AMAZON-02)
9	104.17.209.240 104.17.209.240	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1 4	2620:1ec:c11:... 2620:1ec:c11::200	8068 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
4	54.209.218.123 54.209.218.123	14618 (AMAZON-AES) (AMAZON-AES)
2	2600:9000:225... 2600:9000:225e:5c00:8:8845:1500:93a1	16509 (AMAZON-02) (AMAZON-02)
4	184.86.103.9 184.86.103.9	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	35.244.142.80 35.244.142.80	15169 (GOOGLE) (GOOGLE)
1 2	172.217.18.6 172.217.18.6	15169 (GOOGLE) (GOOGLE)
1	66.235.152.152 66.235.152.152	16509 (AMAZON-02) (AMAZON-02)
1	52.84.90.7 52.84.90.7	16509 (AMAZON-02) (AMAZON-02)
10	2606:4700::68... 2606:4700::6811:190e	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	2a00:1450:400... 2a00:1450:4001:800::2002	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:4001:831::2002	15169 (GOOGLE) (GOOGLE)
1	34.200.186.237 34.200.186.237	14618 (AMAZON-AES) (AMAZON-AES)
2	2001:4860:480... 2001:4860:4802:34::36	15169 (GOOGLE) (GOOGLE)
1	2a00:1450:400... 2a00:1450:400c:c08::9a	15169 (GOOGLE) (GOOGLE)
3	2a00:1450:400... 2a00:1450:4001:811::2003	15169 (GOOGLE) (GOOGLE)
1	104.244.42.72 104.244.42.72	13414 (TWITTER) (TWITTER)
3	2a03:2880:f17... 2a03:2880:f176:84:face:b00c:0:25de	32934 (FACEBOOK) (FACEBOOK)
2	2001:4860:480... 2001:4860:4802:36::36	15169 (GOOGLE) (GOOGLE)
1 1	2600:1f18:730... 2600:1f18:730:b140:231f:659f:da19:e372	14618 (AMAZON-AES) (AMAZON-AES)
1	3.211.211.42 3.211.211.42	14618 (AMAZON-AES) (AMAZON-AES)
1	63.140.62.164 63.140.62.164	15224 (OMNITURE) (OMNITURE)
4	2a00:1450:400... 2a00:1450:4001:810::2003	15169 (GOOGLE) (GOOGLE)
3	2a00:1450:400... 2a00:1450:4001:831::200e	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:4001:806::2004	15169 (GOOGLE) (GOOGLE)
2	2620:1ec:bdf::45 2620:1ec:bdf::45	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
3	167.235.124.60 167.235.124.60	24940 (HETZNER-AS) (HETZNER-AS)
2	20.119.174.243 20.119.174.243	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
1	2a00:1450:400... 2a00:1450:4001:829::200a	15169 (GOOGLE) (GOOGLE)
3 5	35.153.75.207 35.153.75.207	14618 (AMAZON-AES) (AMAZON-AES)
1	23.36.162.8 23.36.162.8	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1 1	2001:678:cb4:... 2001:678:cb4:bbbb::13	56396 (AMOBEE) (AMOBEE)
1	178.250.1.9 178.250.1.9	44788 (ASN-CRITE...) (ASN-CRITEO-EUROPE)
1	52.223.40.198 52.223.40.198	16509 (AMAZON-02) (AMAZON-02)
4 4	35.158.217.185 35.158.217.185	16509 (AMAZON-02) (AMAZON-02)
2 2	3.125.138.150 3.125.138.150	16509 (AMAZON-02) (AMAZON-02)
1	2600:1f18:ed:... 2600:1f18:ed:550f:e08b:3f5d:dd06:86da	14618 (AMAZON-AES) (AMAZON-AES)
1 2	104.76.200.221 104.76.200.221	16625 (AKAMAI-AS) (AKAMAI-AS)
1	185.29.132.245 185.29.132.245	30419 (MEDIAMATH...) (MEDIAMATH-INC)
1 1	64.202.112.127 64.202.112.127	22075 (AS-OUTBRAIN) (AS-OUTBRAIN)
1	2a00:1450:400... 2a00:1450:4001:810::200e	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:4001:809::200e	15169 (GOOGLE) (GOOGLE)
1	151.101.130.137 151.101.130.137	54113 (FASTLY) (FASTLY)
1 2	68.219.88.97 68.219.88.97	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
1	162.247.243.30 162.247.243.30	54113 (FASTLY) (FASTLY)
188	62

1 208.75.122.11 (United States) 1 redirects

ASN40444 (ASN-CC, US)
PTR: rs6.net

r20.rs6.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 104.102.49.40 (Frankfurt am Main, Germany) 1 redirects

ASN16625 (AKAMAI-AS, US)
PTR: a104-102-49-40.deploy.static.akamaitechnologies.com

mi4p.us17.list-manage.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

53 13.32.99.13 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-13-32-99-13.fra60.r.cloudfront.net

hbr.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

7 2606:4700::6811:bab1 (United States)

ASN13335 (CLOUDFLARENET, US)

cdn.tinypass.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
buy.tinypass.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a02:26f0:3500:587::1e80 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)

assets.adobedtm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a00:1450:4001:829::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.recaptcha.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 108.138.189.126 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-108-138-189-126.mxp64.r.cloudfront.net

embed-player.newsoveraudio.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2a02:26f0:1700:498::268b (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)

cdn.cxense.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2606:4700::6810:2a41 (United States)

ASN13335 (CLOUDFLARENET, US)

c2.piano.io	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
i.piano.io	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2606:4700:e2::ac40:8f26 (United States)

ASN13335 (CLOUDFLARENET, US)

www.npttech.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 34.255.20.33 (Dublin, Ireland) 1 redirects

ASN16509 (AMAZON-02, US)
PTR: ec2-34-255-20-33.eu-west-1.compute.amazonaws.com

dpm.demdex.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2a03:2880:f084:d:face:b00c:0:3 (Frankfurt am Main, Germany)

ASN32934 (FACEBOOK, US)

connect.facebook.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

6 2a00:1450:4001:813::2008 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.googletagmanager.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 18.66.112.95 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-66-112-95.fra56.r.cloudfront.net

ak.sail-horizon.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:82f::2002 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.googletagservices.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 75.2.40.13 (United States)

ASN16509 (AMAZON-02, US)
PTR: aa7557bb34ea5624b.awsglobalaccelerator.com

api.sail-personalize.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2a00:1450:4001:80f::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.gstatic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2606:2800:234:59:254c:406:2366:268c (United States)

ASN15133 (EDGECAST, US)

platform.twitter.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2606:4700::6812:1344 (United States)

ASN13335 (CLOUDFLARENET, US)

geoip-js.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 52.30.125.120 (Dublin, Ireland)

ASN16509 (AMAZON-02, US)
PTR: ec2-52-30-125-120.eu-west-1.compute.amazonaws.com

hbr.demdex.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 63.140.62.135 (United States)

ASN16509 (AMAZON-02, US)
PTR: ip-63-140-62-135.data.adobedc.net

hbr.sc.omtrdc.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 34.251.46.32 (Dublin, Ireland) 1 redirects

ASN16509 (AMAZON-02, US)
PTR: ec2-34-251-46-32.eu-west-1.compute.amazonaws.com

cm.everesttech.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 18.66.218.75 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-66-218-75.mxp63.r.cloudfront.net

sb.scorecardresearch.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:9000:2057:400:18:1fcd:353:c61 (United States)

ASN16509 (AMAZON-02, US)

static.chartbeat.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

9 104.17.209.240 (None, )

ASN13335 (CLOUDFLARENET, US)

zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
siteintercept.qualtrics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2620:1ec:c11::200 (United States) 1 redirects

ASN8068 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

bat.bing.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
c.bing.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 54.209.218.123 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-54-209-218-123.compute-1.amazonaws.com

tags.srv.stackadapt.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2600:9000:225e:5c00:8:8845:1500:93a1 (United States)

ASN16509 (AMAZON-02, US)

b-code.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 184.86.103.9 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)
PTR: a184-86-103-9.deploy.static.akamaitechnologies.com

analytics.tiktok.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 35.244.142.80 (Kansas City, United States)

ASN15169 (GOOGLE, US)
PTR: 80.142.244.35.bc.googleusercontent.com

cdn.pdst.fm	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 172.217.18.6 (United States) 1 redirects

ASN15169 (GOOGLE, US)
PTR: fra24s22-in-f6.1e100.net

8604778.fls.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 66.235.152.152 (United States)

ASN16509 (AMAZON-02, US)
PTR: ip-66-235-152-152.data.adobedc.net

harvardbusinessrevie.tt.omtrdc.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 52.84.90.7 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-52-84-90-7.lhr62.r.cloudfront.net

census-web-stage.scorecardresearch.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

10 2606:4700::6811:190e (United States)

ASN13335 (CLOUDFLARENET, US)

cdnjs.cloudflare.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:800::2002 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

securepubads.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:831::2002 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

googleads.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 34.200.186.237 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-34-200-186-237.compute-1.amazonaws.com

ping.chartbeat.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2001:4860:4802:34::36 (United States)

ASN15169 (GOOGLE, US)

region1.analytics.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:400c:c08::9a (Brussels, Belgium)

ASN15169 (GOOGLE, US)

stats.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a00:1450:4001:811::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.google.de	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 104.244.42.72 (United States)

ASN13414 (TWITTER, US)

syndication.twitter.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a03:2880:f176:84:face:b00c:0:25de (Frankfurt am Main, Germany)

ASN32934 (FACEBOOK, US)

www.facebook.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2001:4860:4802:36::36 (United States)

ASN15169 (GOOGLE, US)

us-central1-adaptive-growth.cloudfunctions.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:1f18:730:b140:231f:659f:da19:e372 (Ashburn, United States) 1 redirects

ASN14618 (AMAZON-AES, US)

rp.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 3.211.211.42 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-3-211-211-42.compute-1.amazonaws.com

rp4.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 63.140.62.164 (United States)

ASN15224 (OMNITURE, US)
PTR: ip-63-140-62-164.data.adobedc.net

smetrics.hbr.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2a00:1450:4001:810::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fonts.gstatic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a00:1450:4001:831::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fundingchoicesmessages.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:806::2004 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2620:1ec:bdf::45 (United States)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

www.clarity.ms	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 167.235.124.60 (Germany)

ASN24940 (HETZNER-AS, DE)
PTR: nue0038.cxense.com

p1cluster.cxense.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
comcluster.cxense.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
id.cxense.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 20.119.174.243 (Boydton, United States)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

r.clarity.ms	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:829::200a (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fonts.googleapis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

5 35.153.75.207 (Ashburn, United States) 3 redirects

ASN14618 (AMAZON-AES, US)
PTR: ec2-35-153-75-207.compute-1.amazonaws.com

i.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 23.36.162.8 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)
PTR: a23-36-162-8.deploy.static.akamaitechnologies.com

sli.hbr.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2001:678:cb4:bbbb::13 (United Kingdom) 1 redirects

ASN56396 (AMOBEE, GB)

d.turn.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 178.250.1.9 (France)

ASN44788 (ASN-CRITEO-EUROPE, FR)

dis.criteo.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 52.223.40.198 (United States)

ASN16509 (AMAZON-02, US)
PTR: a6370ebea231e0c9a.awsglobalaccelerator.com

match.adsrvr.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 35.158.217.185 (Frankfurt am Main, Germany) 4 redirects

ASN16509 (AMAZON-02, US)
PTR: ec2-35-158-217-185.eu-central-1.compute.amazonaws.com

x.bidswitch.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 3.125.138.150 (Frankfurt am Main, Germany) 2 redirects

ASN16509 (AMAZON-02, US)
PTR: ec2-3-125-138-150.eu-central-1.compute.amazonaws.com

pm.w55c.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:1f18:ed:550f:e08b:3f5d:dd06:86da (Ashburn, United States)

ASN14618 (AMAZON-AES, US)

i6.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 104.76.200.221 (Frankfurt am Main, Germany) 1 redirects

ASN16625 (AKAMAI-AS, US)
PTR: a104-76-200-221.deploy.static.akamaitechnologies.com

x.dlx.addthis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 185.29.132.245 (United Kingdom)

ASN30419 (MEDIAMATH-INC, US)

sync.mathtag.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 64.202.112.127 (United States) 1 redirects

ASN22075 (AS-OUTBRAIN, US)
PTR: ny.outbrain.com

b1sync.zemanta.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:810::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.google-analytics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:809::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.youtube.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 151.101.130.137 (United States)

ASN54113 (FASTLY, US)

js-agent.newrelic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 68.219.88.97 (Dublin, Ireland) 1 redirects

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

c.clarity.ms	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 162.247.243.30 (United States)

ASN54113 (FASTLY, US)

bam-cell.nr-data.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

	Apex Domain Subdomains	Transfer
55	hbr.org hbr.org — Cisco Umbrella Rank: 17604 smetrics.hbr.org — Cisco Umbrella Rank: 65583 sli.hbr.org — Cisco Umbrella Rank: 56100	4 MB
10	cloudflare.com cdnjs.cloudflare.com — Cisco Umbrella Rank: 255	94 KB
10	liadm.com 4 redirects b-code.liadm.com — Cisco Umbrella Rank: 2995 rp.liadm.com — Cisco Umbrella Rank: 1603 rp4.liadm.com — Cisco Umbrella Rank: 6665 i.liadm.com — Cisco Umbrella Rank: 622 i6.liadm.com — Cisco Umbrella Rank: 2091	24 KB
9	qualtrics.com zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com — Cisco Umbrella Rank: 67935 siteintercept.qualtrics.com — Cisco Umbrella Rank: 730	83 KB
8	gstatic.com www.gstatic.com fonts.gstatic.com	578 KB
7	google.com region1.analytics.google.com — Cisco Umbrella Rank: 2609 fundingchoicesmessages.google.com — Cisco Umbrella Rank: 1723 www.google.com — Cisco Umbrella Rank: 3	94 KB
7	cxense.com cdn.cxense.com — Cisco Umbrella Rank: 4729 p1cluster.cxense.com — Cisco Umbrella Rank: 8890 comcluster.cxense.com — Cisco Umbrella Rank: 4312 id.cxense.com — Cisco Umbrella Rank: 9737	78 KB
7	tinypass.com cdn.tinypass.com — Cisco Umbrella Rank: 5603 buy.tinypass.com — Cisco Umbrella Rank: 6194	245 KB
6	clarity.ms 1 redirects www.clarity.ms — Cisco Umbrella Rank: 915 r.clarity.ms — Cisco Umbrella Rank: 8728 c.clarity.ms — Cisco Umbrella Rank: 1515	27 KB
6	doubleclick.net 1 redirects 8604778.fls.doubleclick.net — Cisco Umbrella Rank: 68642 securepubads.g.doubleclick.net — Cisco Umbrella Rank: 212 googleads.g.doubleclick.net — Cisco Umbrella Rank: 54 stats.g.doubleclick.net — Cisco Umbrella Rank: 116	129 KB
6	googletagmanager.com www.googletagmanager.com — Cisco Umbrella Rank: 69	416 KB
5	demdex.net 1 redirects dpm.demdex.net — Cisco Umbrella Rank: 210 hbr.demdex.net — Cisco Umbrella Rank: 68554	7 KB
4	bidswitch.net 4 redirects x.bidswitch.net — Cisco Umbrella Rank: 346	1 KB
4	tiktok.com analytics.tiktok.com — Cisco Umbrella Rank: 719	121 KB
4	stackadapt.com tags.srv.stackadapt.com — Cisco Umbrella Rank: 3072	9 KB
4	bing.com 1 redirects bat.bing.com — Cisco Umbrella Rank: 366 c.bing.com — Cisco Umbrella Rank: 214	15 KB
4	facebook.net connect.facebook.net — Cisco Umbrella Rank: 164	242 KB
3	facebook.com www.facebook.com — Cisco Umbrella Rank: 108	203 B
3	google.de www.google.de — Cisco Umbrella Rank: 5665	670 B
3	twitter.com platform.twitter.com — Cisco Umbrella Rank: 904 syndication.twitter.com — Cisco Umbrella Rank: 1165	132 KB
3	recaptcha.net www.recaptcha.net — Cisco Umbrella Rank: 1917	29 KB
3	adobedtm.com assets.adobedtm.com — Cisco Umbrella Rank: 427	172 KB
2	youtube.com www.youtube.com — Cisco Umbrella Rank: 94	65 KB
2	addthis.com 1 redirects x.dlx.addthis.com — Cisco Umbrella Rank: 1448	1 KB
2	w55c.net 2 redirects pm.w55c.net — Cisco Umbrella Rank: 910	1 KB
2	cloudfunctions.net us-central1-adaptive-growth.cloudfunctions.net — Cisco Umbrella Rank: 2636
2	scorecardresearch.com sb.scorecardresearch.com — Cisco Umbrella Rank: 152 census-web-stage.scorecardresearch.com	3 KB
2	omtrdc.net hbr.sc.omtrdc.net — Cisco Umbrella Rank: 132023 harvardbusinessrevie.tt.omtrdc.net — Cisco Umbrella Rank: 60374	3 KB
2	sail-personalize.com api.sail-personalize.com — Cisco Umbrella Rank: 3122	499 B
2	piano.io c2.piano.io — Cisco Umbrella Rank: 4973 i.piano.io — Cisco Umbrella Rank: 18837	6 KB
1	nr-data.net bam-cell.nr-data.net — Cisco Umbrella Rank: 1846	497 B
1	newrelic.com js-agent.newrelic.com — Cisco Umbrella Rank: 488	17 KB
1	google-analytics.com www.google-analytics.com — Cisco Umbrella Rank: 56	21 KB
1	zemanta.com 1 redirects b1sync.zemanta.com — Cisco Umbrella Rank: 551	291 B
1	mathtag.com sync.mathtag.com — Cisco Umbrella Rank: 900	443 B
1	adsrvr.org match.adsrvr.org — Cisco Umbrella Rank: 386	265 B
1	criteo.com dis.criteo.com — Cisco Umbrella Rank: 588	363 B
1	turn.com 1 redirects d.turn.com — Cisco Umbrella Rank: 1575	416 B
1	googleapis.com fonts.googleapis.com — Cisco Umbrella Rank: 74	4 KB
1	chartbeat.net ping.chartbeat.net — Cisco Umbrella Rank: 1238	201 B
1	pdst.fm cdn.pdst.fm — Cisco Umbrella Rank: 2603	6 KB
1	chartbeat.com static.chartbeat.com — Cisco Umbrella Rank: 1535	15 KB
1	everesttech.net 1 redirects cm.everesttech.net — Cisco Umbrella Rank: 957	517 B
1	geoip-js.com geoip-js.com — Cisco Umbrella Rank: 14373	950 B
1	googletagservices.com www.googletagservices.com — Cisco Umbrella Rank: 211	27 KB
1	sail-horizon.com ak.sail-horizon.com — Cisco Umbrella Rank: 3178	33 KB
1	npttech.com www.npttech.com — Cisco Umbrella Rank: 7311	3 KB
1	newsoveraudio.com embed-player.newsoveraudio.com — Cisco Umbrella Rank: 73005	830 B
1	list-manage.com 1 redirects mi4p.us17.list-manage.com	2 KB
1	rs6.net 1 redirects r20.rs6.net — Cisco Umbrella Rank: 6650	418 B
0	rezync.com Failed live.rezync.com Failed
188	51

	Domain	Requested by
53	hbr.org	hbr.org
10	cdnjs.cloudflare.com	buy.tinypass.com
8	siteintercept.qualtrics.com	hbr.org
6	buy.tinypass.com	hbr.org buy.tinypass.com
6	www.googletagmanager.com	assets.adobedtm.com hbr.org
5	i.liadm.com	3 redirects hbr.org i.liadm.com
4	x.bidswitch.net	4 redirects
4	fonts.gstatic.com	www.recaptcha.net hbr.org fonts.googleapis.com
4	analytics.tiktok.com	hbr.org analytics.tiktok.com
4	tags.srv.stackadapt.com	hbr.org
4	www.gstatic.com	hbr.org www.recaptcha.net www.gstatic.com
4	connect.facebook.net	hbr.org
4	dpm.demdex.net	1 redirects hbr.org
4	cdn.cxense.com	hbr.org cdn.cxense.com
3	fundingchoicesmessages.google.com	hbr.org
3	www.facebook.com	hbr.org
3	www.google.de	hbr.org
3	bat.bing.com	hbr.org
3	www.recaptcha.net	hbr.org www.recaptcha.net
3	assets.adobedtm.com	hbr.org
2	c.clarity.ms	1 redirects
2	www.youtube.com	hbr.org
2	x.dlx.addthis.com	1 redirects i.liadm.com
2	pm.w55c.net	2 redirects
2	r.clarity.ms	hbr.org
2	www.clarity.ms	hbr.org
2	www.google.com	hbr.org
2	us-central1-adaptive-growth.cloudfunctions.net	hbr.org
2	region1.analytics.google.com	www.googletagmanager.com
2	googleads.g.doubleclick.net	hbr.org
2	8604778.fls.doubleclick.net	1 redirects hbr.org
2	b-code.liadm.com	assets.adobedtm.com hbr.org
2	platform.twitter.com	hbr.org
2	api.sail-personalize.com	hbr.org
1	bam-cell.nr-data.net	hbr.org
1	c.bing.com	1 redirects
1	js-agent.newrelic.com	hbr.org
1	www.google-analytics.com	hbr.org
1	b1sync.zemanta.com	1 redirects
1	sync.mathtag.com	i.liadm.com
1	i6.liadm.com	i.liadm.com
1	match.adsrvr.org	i.liadm.com
1	dis.criteo.com	i.liadm.com
1	d.turn.com	1 redirects
1	sli.hbr.org	hbr.org
1	fonts.googleapis.com	hbr.org
1	id.cxense.com	hbr.org
1	comcluster.cxense.com	cdn.cxense.com
1	p1cluster.cxense.com	cdn.cxense.com
1	smetrics.hbr.org	hbr.org
1	rp4.liadm.com	hbr.org
1	rp.liadm.com	1 redirects
1	syndication.twitter.com	platform.twitter.com
1	stats.g.doubleclick.net	www.googletagmanager.com
1	ping.chartbeat.net	hbr.org
1	securepubads.g.doubleclick.net	hbr.org
1	i.piano.io	buy.tinypass.com
1	census-web-stage.scorecardresearch.com	hbr.org
1	harvardbusinessrevie.tt.omtrdc.net	hbr.org
1	cdn.pdst.fm	hbr.org
1	zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com	hbr.org
1	static.chartbeat.com	hbr.org
1	sb.scorecardresearch.com	hbr.org
1	cm.everesttech.net	1 redirects
1	hbr.sc.omtrdc.net	hbr.org
1	hbr.demdex.net	hbr.org
1	geoip-js.com	hbr.org
1	www.googletagservices.com	assets.adobedtm.com
1	ak.sail-horizon.com	assets.adobedtm.com
1	www.npttech.com	hbr.org
1	c2.piano.io	hbr.org
1	embed-player.newsoveraudio.com	hbr.org
1	cdn.tinypass.com	hbr.org
1	mi4p.us17.list-manage.com	1 redirects
1	r20.rs6.net	1 redirects
0	live.rezync.com Failed	i.liadm.com
188	76

This site contains links to these domains. Also see Links.

Domain
twitter.com
www.facebook.com
www.linkedin.com
www.instagram.com
cmosurvey.org
www.visiondirect.co.uk
blog.hubspot.com
www.marketingsherpa.com
www.ebiquity.com
www.bloomberg.com
www.adswizz.com
www.edisonresearch.com
madisontaylormarketing.com
www.youtube.com
www.thedrum.com
doi.org
hbphelp.zendesk.com
feeds.hbr.org
trademark.harvard.edu
hbsp.harvard.edu
www.harvardbusiness.org
www.hbs.edu

Subject Issuer	Validity	Valid
*.hbr.org DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-03-24` - `2024-04-23`	a year	crt.sh
sni.cloudflaressl.com Cloudflare Inc ECC CA-3	`2022-09-12` - `2023-09-12`	a year	crt.sh
assets.adobedtm.com DigiCert TLS RSA SHA256 2020 CA1	`2022-07-19` - `2023-08-19`	a year	crt.sh
misc.google.com GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
*.newsoveraudio.com Amazon RSA 2048 M02	`2023-04-24` - `2024-05-22`	a year	crt.sh
*.cxense.com DigiCert TLS RSA SHA256 2020 CA1	`2023-04-14` - `2024-04-13`	a year	crt.sh
piano.io Cloudflare Inc ECC CA-3	`2023-03-27` - `2024-03-26`	a year	crt.sh
npttech.com GTS CA 1P5	`2023-07-04` - `2023-10-02`	3 months	crt.sh
*.facebook.com DigiCert SHA2 High Assurance Server CA	`2023-04-27` - `2023-07-26`	3 months	crt.sh
*.google-analytics.com GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
ak.sail-horizon.com Amazon RSA 2048 M01	`2023-02-28` - `2024-01-16`	a year	crt.sh
*.g.doubleclick.net GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
api.sail-personalize.com Amazon RSA 2048 M01	`2023-04-25` - `2024-05-23`	a year	crt.sh
*.gstatic.com GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
*.twimg.com DigiCert TLS RSA SHA256 2020 CA1	`2022-10-06` - `2023-11-06`	a year	crt.sh
*.demdex.com DigiCert TLS RSA SHA256 2020 CA1	`2022-09-26` - `2023-10-27`	a year	crt.sh
*.sc.omtrdc.net DigiCert TLS RSA SHA256 2020 CA1	`2023-02-10` - `2024-03-08`	a year	crt.sh
*.scorecardresearch.com Sectigo RSA Domain Validation Secure Server CA	`2022-12-15` - `2023-12-28`	a year	crt.sh
*.chartbeat.com Thawte TLS RSA CA G1	`2023-05-16` - `2024-06-06`	a year	crt.sh
*.qualtrics.com DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-03-27` - `2024-03-26`	a year	crt.sh
www.bing.com Microsoft RSA TLS CA 02	`2023-02-16` - `2023-08-16`	6 months	crt.sh
*.srv.stackadapt.com Amazon RSA 2048 M02	`2023-02-27` - `2023-11-07`	8 months	crt.sh
*.liadm.com Amazon RSA 2048 M02	`2023-02-28` - `2024-01-30`	a year	crt.sh
*.tiktok.com RapidSSL ECC CA 2018	`2023-07-14` - `2024-08-13`	a year	crt.sh
cdn.pdst.fm GTS CA 1D4	`2023-05-27` - `2023-08-25`	3 months	crt.sh
*.tt.omtrdc.net DigiCert TLS RSA SHA256 2020 CA1	`2022-08-01` - `2023-09-01`	a year	crt.sh
*.chartbeat.net Thawte RSA CA 2018	`2022-12-19` - `2023-12-30`	a year	crt.sh
www.google.de GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
syndication.twitter.com DigiCert TLS Hybrid ECC SHA384 2020 CA1	`2023-02-05` - `2024-02-05`	a year	crt.sh
smetrics.hbr.org DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-06-09` - `2024-07-09`	a year	crt.sh
*.google.com GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
www.google.com GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
www.clarity.ms DigiCert TLS RSA SHA256 2020 CA1	`2022-12-01` - `2023-12-01`	a year	crt.sh
a.clarity.ms Microsoft Azure TLS Issuing CA 06	`2023-02-13` - `2024-02-08`	a year	crt.sh
upload.video.google.com GTS CA 1C3	`2023-07-03` - `2023-09-25`	3 months	crt.sh
sli.hbr.org DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-03-22` - `2024-03-22`	a year	crt.sh
*.adsrvr.org GlobalSign GCC R3 DV TLS CA 2020	`2023-04-12` - `2024-05-13`	a year	crt.sh
*.mathtag.com DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-03-30` - `2024-04-29`	a year	crt.sh
js-agent.newrelic.com GlobalSign Atlas R3 DV TLS CA 2023 Q2	`2023-04-13` - `2024-05-14`	a year	crt.sh
*.nr-data.net DigiCert TLS RSA SHA256 2020 CA1	`2022-11-18` - `2023-12-19`	a year	crt.sh

This page contains 8 frames:

Primary Page: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
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Frame: https://hbr.demdex.net/dest5.html?d_nsid=0
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Frame: https://cdn.cxense.com/sp1.html
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Frame: https://www.facebook.com/tr/
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Frame: https://i.liadm.com/s/c/a-057o?s=&cim=&ps=true&ls=true&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&ppid=0&euns=0&ci=0&version=sc-v0.2.0&nosync=false&monitorExternalSyncs=false&
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Screenshot
Live screenshot

Full Image

Page Title

Why Marketers Are Returning to Traditional AdvertisingNavigation MenuAccount MenuAccount MenuSearch MenuClose menuSearch

Page URL History Show full URLs

https://r20.rs6.net/tn.jsp?f=001WcMcqNO2pZuyhrSqHWQdpUn1gJC-x8ACog4OS6jODAVGodUvRXzgwffH6BAAyMcE... HTTP 302
https://mi4p.us17.list-manage.com/track/click?u=d140c265aef5f16361b50f741&id=c6a8baf99d&e=589a46559d HTTP 302
https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising Page URL

Detected technologies

AngularJS (JavaScript Frameworks) Expand

Overall confidence: 100%
Detected patterns

/([\d.]+(?:-?rc[.\d]*)*)/angular(?:\.min)?\.js
\bangular.{0,32}\.js

Akamai Bot Manager (Security) Expand

Overall confidence: 100%
Detected patterns

Chartbeat (Analytics) Expand

Overall confidence: 100%
Detected patterns

chartbeat\.js

DoubleClick for Publishers (DFP) (Advertising Networks) Expand

Overall confidence: 100%
Detected patterns

googletagservices\.com/tag/js/gpt(?:_mobile)?\.js

Facebook (Widgets) Expand

Overall confidence: 100%
Detected patterns

//connect\.facebook\.([a-z]+)/[^/]*/[a-z]*\.js

Google Analytics (Analytics) Expand

Overall confidence: 100%
Detected patterns

google-analytics\.com/(?:ga|urchin|analytics)\.js

Google Font API (Font Scripts) Expand

Overall confidence: 100%
Detected patterns

<link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com

Google Tag Manager (Tag Managers) Expand

Overall confidence: 100%
Detected patterns

googletagmanager\.com/gtag/js

Twitter (Widgets) Expand

Overall confidence: 100%
Detected patterns

//platform\.twitter\.com/widgets\.js

comScore (Analytics) Expand

Overall confidence: 100%
Detected patterns

<iframe[^>]* (?:id="comscore"|scr=[^>]+comscore)|\.scorecardresearch\.com/beacon\.js|COMSCORE\.beacon
\.scorecardresearch\.com/beacon\.js|COMSCORE\.beacon

jQuery (JavaScript Libraries) Expand

Overall confidence: 100%
Detected patterns

/([\d.]+)/jquery(?:\.min)?\.js
jquery.*\.js(?:\?ver(?:sion)?=([\d.]+))?

jQuery Migrate (JavaScript Libraries) Expand

Overall confidence: 100%
Detected patterns

jquery[.-]migrate(?:-([\d.]+))?(?:\.min)?\.js(?:\?ver=([\d.]+))?

Page Statistics

188
Requests

95 %
HTTPS

48 %
IPv6

51
Domains

76
Subdomains

62
IPs

7
Countries

6682 kB
Transfer

14388 kB
Size

91
Cookies

27 Outgoing links

These are links going to different origins than the main page.

URL: http://twitter.com/HarvardBiz

Search URL Search Domain Scan URL

URL: http://www.facebook.com/HBR

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym

Search URL Search Domain Scan URL

URL: https://www.instagram.com/harvard_business_review/?hl=en

Search URL Search Domain Scan URL

URL: https://twitter.com/intent/tweet?&original_referer=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&ref_src=twsrc%5Etfw&related=twitterapi%2Ctwitter&tw_p=tweetbutton&url=https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Title: Tweet

Search URL Search Domain Scan URL

URL: https://cmosurvey.org/results/
Title: 28th Edition of The CMO Survey

Search URL Search Domain Scan URL

URL: https://www.visiondirect.co.uk/blog/research-reveals-screen-time-habits
Title: most of their waking hours

Search URL Search Domain Scan URL

URL: https://blog.hubspot.com/marketing/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers
Title: HubSpot survey

Search URL Search Domain Scan URL

URL: https://www.marketingsherpa.com/article/chart/customer-channel-preferences
Title: MarketingSherpa

Search URL Search Domain Scan URL

URL: https://www.ebiquity.com/news-insights/research/re-evaluating-media-for-recovery-understanding-the-true-value-of-media-for-growing-brands-during-challenging-times/
Title: research

Search URL Search Domain Scan URL

URL: https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing
Title: MarketingSherpa survey

Search URL Search Domain Scan URL

URL: https://www.bloomberg.com/news/articles/2021-06-24/google-delays-phase-out-of-advertising-cookies-until-2023
Title: Google

Search URL Search Domain Scan URL

URL: https://www.bloomberg.com/news/articles/2021-04-26/how-apple-google-are-killing-the-advertising-cookie-quicktake
Title: Apple

Search URL Search Domain Scan URL

URL: https://www.adswizz.com/everyone-is-listening-the-adswizz-podcast-trends-report-2020
Title: Ads Wizz

Search URL Search Domain Scan URL

URL: https://www.edisonresearch.com/wp-content/uploads/2020/12/Super-Listeners-2020.pdf
Title: Edison Research’s Super Listeners 2020

Search URL Search Domain Scan URL

URL: https://madisontaylormarketing.com/pillar-page/traditional-advertising-in-a-digital-age/
Title: Madison Taylor Marketing

Search URL Search Domain Scan URL

URL: https://www.youtube.com/watch?v=_8tmo-2cbKU
Title: “Welcome Back” Guinness ad

Search URL Search Domain Scan URL

URL: https://www.thedrum.com/news/2021/05/14/finecast-delves-the-future-tv-advertising
Title: Finecast

Search URL Search Domain Scan URL

URL: https://doi.org/10.1177%2F0022242920970133
Title: ad fraud

Search URL Search Domain Scan URL

URL: https://doi.org/10.1177/0022242920959043
Title: research

Search URL Search Domain Scan URL

URL: https://doi.org/10.1016/j.ijinfomgt.2018.09.001
Title: research

Search URL Search Domain Scan URL

URL: https://hbphelp.zendesk.com/hc/en-us
Title: Help Center

Search URL Search Domain Scan URL

URL: http://feeds.hbr.org/harvardbusiness/
Title: Your Newsreader

Search URL Search Domain Scan URL

URL: http://trademark.harvard.edu/pages/trademark-notice
Title: Trademark Policy

Search URL Search Domain Scan URL

URL: http://hbsp.harvard.edu/
Title: Higher Education

Search URL Search Domain Scan URL

URL: http://www.harvardbusiness.org/
Title: Corporate Learning

Search URL Search Domain Scan URL

URL: http://www.hbs.edu/
Title: Harvard Business School

Search URL Search Domain Scan URL

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

https://r20.rs6.net/tn.jsp?f=001WcMcqNO2pZuyhrSqHWQdpUn1gJC-x8ACog4OS6jODAVGodUvRXzgwffH6BAAyMcE3GrVYG8MEilGYujuxPbPxricIfOEL10wr4a9rLJhFwYRMOKHfeLp9v-7d8qCwpmJcOqIjKL23qNlasDNMNdDqAabBg8MkBnmBti6NYR2feXfs41_cTd77vtqbC1gzwHswoGLUY7IROWyJMM1X_xSV96dp3GMi8GAAGLHocPHl1NtFYe2CsR-Se_6ZY5_I1fHHj93KQ3H-V4=&c=5-DOz7FbWlBrP7QjrjNASAbN3dI7QQZVLKAZNCy7LyU4OfI1tjcpCQ==&ch=WtTlKPQVy4PqM25-xc8SLIXeL4Q3hM66wUt-QeTSlm7xdHawVsEY3Q== HTTP 302
https://mi4p.us17.list-manage.com/track/click?u=d140c265aef5f16361b50f741&id=c6a8baf99d&e=589a46559d HTTP 302
https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 38

https://dpm.demdex.net/id?d_visid_ver=5.5.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=7801965A577503E87F000101%40AdobeOrg&d_nsid=0&ts=1689775025897 HTTP 302
https://dpm.demdex.net/id/rd?d_visid_ver=5.5.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=7801965A577503E87F000101%40AdobeOrg&d_nsid=0&ts=1689775025897

Request Chain 64

https://cm.everesttech.net/cm/dd?d_uuid=01970762000454958500578730924009916935 HTTP 302
https://dpm.demdex.net/ibs:dpid=411&dpuuid=ZLfrsgAAAE25pAOJ

Request Chain 79

https://8604778.fls.doubleclick.net/activityi;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=5630899681932.668 HTTP 302
https://8604778.fls.doubleclick.net/activityi;dc_pre=CNj118H2moADFUtDHgIdISsABQ;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=5630899681932.668

Request Chain 126

https://rp.liadm.com/j?dtstmp=1689775026893&aid=a-057o&se=e30&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&tna=v2.7.2&pu=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&wpn=lc-bundle&c=PHRpdGxlPldoeSBNYXJrZXRlcnMgQXJlIFJldHVybmluZyB0byBUcmFkaXRpb25hbCBBZHZlcnRpc2luZzwvdGl0bGU-PGxpbmsgcmVsPSJjYW5vbmljYWwiIGhyZWY9Imh0dHBzOi8vaGJyLm9yZy8yMDIyLzA0L3doeS1tYXJrZXRlcnMtYXJlLXJldHVybmluZy10by10cmFkaXRpb25hbC1hZHZlcnRpc2luZyI-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-PHRpdGxlPkNsb3NlIG1lbnU8L3RpdGxlPjx0aXRsZT5TZWFyY2g8L3RpdGxlPjxoMSBjbGFzcz0iYXJ0aWNsZS1oZWQiPgoJCQkJV2h5IE1hcmtldGVycyBBcmUgUmV0dXJuaW5nIHRvIFRyYWRpdGlvbmFsIEFkdmVydGlzaW5nCgkJCTwvaDE-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU- HTTP 302
https://rp4.liadm.com/j?dtstmp=1689775026893&aid=a-057o&se=e30&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&tna=v2.7.2&pu=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&wpn=lc-bundle&c=PHRpdGxlPldoeSBNYXJrZXRlcnMgQXJlIFJldHVybmluZyB0byBUcmFkaXRpb25hbCBBZHZlcnRpc2luZzwvdGl0bGU-PGxpbmsgcmVsPSJjYW5vbmljYWwiIGhyZWY9Imh0dHBzOi8vaGJyLm9yZy8yMDIyLzA0L3doeS1tYXJrZXRlcnMtYXJlLXJldHVybmluZy10by10cmFkaXRpb25hbC1hZHZlcnRpc2luZyI-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-PHRpdGxlPkNsb3NlIG1lbnU8L3RpdGxlPjx0aXRsZT5TZWFyY2g8L3RpdGxlPjxoMSBjbGFzcz0iYXJ0aWNsZS1oZWQiPgoJCQkJV2h5IE1hcmtldGVycyBBcmUgUmV0dXJuaW5nIHRvIFRyYWRpdGlvbmFsIEFkdmVydGlzaW5nCgkJCTwvaDE-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-&i6=MmEwMDpjOTg6MjA1MDphMDA3OjI6OjY%3D&n3pc=true

Request Chain 171

https://d.turn.com/r/dd/id/L21rdC8xOTcxL2NpZC8xNzQ5ODczMjc1L3QvMg/url/https://i.liadm.com/s/53233?bidder_id=183658&bidder_uuid=$!%7BTURN_UUID%7D HTTP 302
https://i.liadm.com/s/53233?bidder_id=183658&bidder_uuid=3897385034430690014 HTTP 303
https://dis.criteo.com/dis/usersync.aspx?r=77&p=311&cp=liveintent&cu=1&url=https://i.liadm.com/s/28292?bidder_id%3D71340%26bidder_uuid%3D@@CRITEO_USERID@@

Request Chain 173

https://x.bidswitch.net/syncd?dsp_id=256&user_group=2&user_id=2d3b3848-0032-4608-95f2-16f7de5466e8&redir=//i.liadm.com/s/52176?bidder_id%3D5298%26bidder_uuid%3D$%7BBSW_UID%7D HTTP 302
https://x.bidswitch.net/ul_cb/syncd?dsp_id=256&user_group=2&user_id=2d3b3848-0032-4608-95f2-16f7de5466e8&redir=//i.liadm.com/s/52176?bidder_id%3D5298%26bidder_uuid%3D$%7BBSW_UID%7D HTTP 302
https://i.liadm.com/s/52176?bidder_id=5298&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658 HTTP 303
https://x.bidswitch.net/sync?ssp=liveintent&user_id=2d3b3848-0032-4608-95f2-16f7de5466e8 HTTP 302
https://pm.w55c.net/ping_match.gif?st=bidswitch&rurl=%2F%2Fx.bidswitch.net%2Fsync%3Fdsp_id%3D79%26user_id%3D_wfivefivec_%26expires%3D30%26ssp%3Dliveintent%26bsw_param%3D84d4d044-75d0-4eb8-8a74-7d7d683a8658 HTTP 302
https://pm.w55c.net/ping_match.gif?scc=1&st=bidswitch&rurl=%2F%2Fx.bidswitch.net%2Fsync%3Fdsp_id%3D79%26user_id%3D_wfivefivec_%26expires%3D30%26ssp%3Dliveintent%26bsw_param%3D84d4d044-75d0-4eb8-8a74-7d7d683a8658 HTTP 302
https://x.bidswitch.net/sync?dsp_id=79&user_id=jUoJYFDE1Qm7FW5&expires=30&ssp=liveintent&bsw_param=84d4d044-75d0-4eb8-8a74-7d7d683a8658 HTTP 302
https://i.liadm.com/s/52164?bidder_id=5298&licd=&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658 HTTP 303
https://i6.liadm.com/s/52164?bidder_id=5298&licd=&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658

Request Chain 174

https://x.dlx.addthis.com/e/live_intent_sync?na_exid=2d3b3848-0032-4608-95f2-16f7de5466e8 HTTP 302
https://x.dlx.addthis.com/e/live_intent_sync?na_exid=2d3b3848-0032-4608-95f2-16f7de5466e8&rd=Y

Request Chain 176

https://b1sync.zemanta.com/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%3D98254%26bidder_uuid%3D__ZUID__ HTTP 302
https://i.liadm.com/s/35004?bidder_id=98254&bidder_uuid=

Request Chain 184

https://c.clarity.ms/c.gif HTTP 302
https://c.bing.com/c.gif?ctsa=mr&CtsSyncId=00AC1B80FD6246A0B5A4B0F3D1931F67&RedC=c.clarity.ms&MXFR=0C6790780D376AA10F90832B0937649D HTTP 302
https://c.clarity.ms/c.gif?ctsa=mr&CtsSyncId=00AC1B80FD6246A0B5A4B0F3D1931F67&MUID=1632E55E3A8D67A5116EF60D3B8D668C

188 HTTP transactions
2 data transactions

Method
Protocol Status Resource
Path Size
x-fer Time
Latency Type
MIME-Type IP
Location

GET
H2

200

Primary Request why-marketers-are-returning-to-traditional-advertising Show response
hbr.org/2022/04/
Redirect Chain

https://r20.rs6.net/tn.jsp?f=001WcMcqNO2pZuyhrSqHWQdpUn1gJC-x8ACog4OS6jODAVGodUvRXzgwffH6BAAyMcE3GrVYG8MEilGYujuxPbPxricIfOEL10wr4a9rLJhFwYRMOKHfeLp9v-7d8qCwpmJcOqIjKL23qNlasDNMNdDqAabBg8MkBnmBti6N...
https://mi4p.us17.list-manage.com/track/click?u=d140c265aef5f16361b50f741&id=c6a8baf99d&e=589a46559d
https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

106 KB
33 KB

307ms
261ms

Document
text/html

13.32.99.13
AMAZON-02

General

Check archive.org

Show headers Download Go to

Full URL

https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

13.32.99.13 , United States, ASN16509 (AMAZON-02, US),

Reverse DNS

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Software

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Resource Hash

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Request headers

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Response headers

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Redirect headers

content-encoding: gzip
content-length: 20
content-type: text/html; charset=UTF-8
date: Wed, 19 Jul 2023 13:57:05 GMT
location: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
referrer-policy: same-origin
server: openresty
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GET
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hbr.org/resources/fonts/ 47 KB
47 KB 11ms
8ms Font
application/octet-stream 13.32.99.13
AMAZON-02

General

Check archive.org

Show headers Download Go to

Full URL: https://hbr.org/resources/fonts/GT-America-Standard-Regular.woff
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 13.32.99.13 , United States, ASN16509 (AMAZON-02, US),
Reverse DNS: server-13-32-99-13.fra60.r.cloudfront.net
Software: AmazonS3 /
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Request headers

Referer: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Origin: https://hbr.org
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

x-amz-version-id: UyJH_Xg2MFHLYUQtqfsBTm4Vr88XZLIV
date: Wed, 19 Jul 2023 01:52:22 GMT
via: 1.1 7251dede1ac94066b27bcd33919b30c6.cloudfront.net (CloudFront)
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GET
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hbr.org/resources/fonts/ 50 KB
50 KB 15ms
11ms Font
application/octet-stream 13.32.99.13
AMAZON-02

General

Check archive.org

Show headers Download Go to

Full URL: https://hbr.org/resources/fonts/GT-America-Standard-Regular-Italic.woff
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
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Software: AmazonS3 /
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Request headers

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Origin: https://hbr.org
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

x-amz-version-id: ec9sT_MxW1nTNHiXurPrt6j8V21HWG4z
date: Wed, 19 Jul 2023 12:20:59 GMT
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GET
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hbr.org/resources/fonts/ 49 KB
50 KB 24ms
20ms Font
application/octet-stream 13.32.99.13
AMAZON-02

General

Check archive.org

Show headers Download Go to

Full URL: https://hbr.org/resources/fonts/GT-America-Standard-Light.woff
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 13.32.99.13 , United States, ASN16509 (AMAZON-02, US),
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Software: AmazonS3 /
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Request headers

Referer: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Origin: https://hbr.org
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

x-amz-version-id: U5rbKjxMpq5bgxxEE85K8fbW_j8sSVRe
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GET
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hbr.org/resources/fonts/ 51 KB
52 KB 22ms
18ms Font
application/octet-stream 13.32.99.13
AMAZON-02

General

Check archive.org

Show headers Download Go to

Full URL: https://hbr.org/resources/fonts/GT-America-Standard-Medium.woff
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 13.32.99.13 , United States, ASN16509 (AMAZON-02, US),
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Software: AmazonS3 /
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Request headers

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accept-language: de-DE,de;q=0.9
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Response headers

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Full URL

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https://www.gstatic.com/recaptcha/releases/iZWPJyR27lB0cR4hL_xOX0GC/recaptcha__de.js

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AMAZON-02

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https://geoip-js.com/geoip/v2.1/country/me?referrer=https%3A%2F%2Fhbr.org

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Protocol

Security

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Server

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AMAZON-02

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Protocol

Security

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GET
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hbr.demdex.net/ Frame 88E3 7 KB
3 KB 134ms
32ms Document
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AMAZON-02

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https://hbr.demdex.net/dest5.html?d_nsid=0

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Protocol

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Response headers

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GET
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hbr.sc.omtrdc.net/ 2 B
261 B 67ms
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application/x-javascript 63.140.62.135
AMAZON-02

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Protocol

Security

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Response headers

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GET
H/1.1

200
OK

ibs:dpid=411&dpuuid=ZLfrsgAAAE25pAOJ
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42 B
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38ms
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34.255.20.33
AMAZON-02

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Full URL

https://dpm.demdex.net/ibs:dpid=411&dpuuid=ZLfrsgAAAE25pAOJ

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Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

HTTP/1.1

Server

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POST
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CLOUDFLARENET

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Full URL

https://buy.tinypass.com/api/v3/anon/template/loadTemplateContext?aid=mbs77qtzUz

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

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Server

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Response headers

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GET
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sb.scorecardresearch.com/ 6 KB
3 KB 80ms
16ms Script
application/javascript 18.66.218.75
AMAZON-02

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Full URL: https://sb.scorecardresearch.com/beacon.js
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
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Response headers

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GET
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86 KB 38ms
37ms Script
application/javascript 2a00:1450:4001:813::2008
GOOGLE

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https://www.googletagmanager.com/gtag/js?id=G-J405XEHEZE&l=dataLayer&cx=c

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Host: hbr.org
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Protocol

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date: Wed, 19 Jul 2023 13:57:06 GMT
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15 KB 61ms
9ms Script
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AMAZON-02

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Full URL: https://static.chartbeat.com/js/chartbeat.js
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Response headers

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GET
H2 200 / Show response
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27ms Script
application/javascript 104.17.209.240
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https://zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_4PzX5r5aUU7W4rX

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URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Response headers

date: Wed, 19 Jul 2023 13:57:06 GMT
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GET
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bat.bing.com/ 42 KB
13 KB 57ms
32ms Script
application/javascript 2620:1ec:c11::200
MICROSOFT-CORP-MS...

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https://bat.bing.com/bat.js

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Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

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GET
H2 200 events.js Show response
tags.srv.stackadapt.com/ 17 KB
7 KB 321ms
107ms Script
text/javascript 54.209.218.123
AMAZON-AES

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Full URL: https://tags.srv.stackadapt.com/events.js
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
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Response headers

access-control-allow-origin: *
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GET
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b-code.liadm.com/ 42 KB
15 KB 61ms
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application/javascript 2600:9000:225e:5c00:8:8845:1500:93a1
AMAZON-02

General

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Full URL: https://b-code.liadm.com/a-057o.min.js
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Request headers

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Response headers

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GET
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AKAMAI-ASN1

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Full URL: https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C2DV602QV140ORDILH20&lib=ttq
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H2 200 js Show response
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GOOGLE

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https://www.googletagmanager.com/gtag/js?id=AW-1062985444

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GET
H2 200 js Show response
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70 KB 65ms
63ms Script
application/javascript 2a00:1450:4001:813::2008
GOOGLE

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Full URL

https://www.googletagmanager.com/gtag/js?id=AW-1062985444&l=dataLayer&cx=c

Requested by

Host: hbr.org
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Protocol

Security

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GET
H2 200 js Show response
www.googletagmanager.com/gtag/ 140 KB
54 KB 60ms
58ms Script
application/javascript 2a00:1450:4001:813::2008
GOOGLE

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Full URL

https://www.googletagmanager.com/gtag/js?id=AW-366722478

Requested by

Host: assets.adobedtm.com
URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js

Protocol

Security

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GET
H2 200 js Show response
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54 KB 45ms
44ms Script
application/javascript 2a00:1450:4001:813::2008
GOOGLE

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Full URL

https://www.googletagmanager.com/gtag/js?id=AW-366722478&l=dataLayer&cx=c

Requested by

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Protocol

Security

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Server

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GET
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6 KB 55ms
15ms Script
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GOOGLE

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Full URL: https://cdn.pdst.fm/ping.min.js
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URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
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GET
H2

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0
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54ms
53ms

Image
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172.217.18.6
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Redirect headers

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64ms XHR
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AMAZON-02

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Full URL

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Protocol

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GET
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34 KB 12ms
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AKAMAI-ASN1

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Full URL: https://cdn.cxense.com/cx.js
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GET
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1 KB 35ms
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AMAZON-02

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Full URL

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Protocol

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GET
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Full URL

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Full URL

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Full URL

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Full URL

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Full URL

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AMAZON-AES

General

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AMAZON-02

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AMAZON-02

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AMAZON-02

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Full URL

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Full URL

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Full URL

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Reverse DNS
Software: AkamaiNetStorage /
Resource Hash: 535be4b8bedf82433d210152dfb19dd4eaf5796c4e61c2be1c2ed356827b5580

Request headers

Referer: https://hbr.org/
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36
accept-language: de-DE,de;q=0.9

Response headers

Accept-Ranges: bytes
Access-Control-Allow-Origin: *
Cache-Control: max-age=864000
Connection: keep-alive
Content-Encoding: gzip
Content-Length: 379
Content-Type: text/html
Date: Wed, 19 Jul 2023 13:57:06 GMT
Expires: Sat, 29 Jul 2023 13:57:06 GMT
Last-Modified: Tue, 11 Jan 2022 07:21:04 GMT
Server: AkamaiNetStorage
Vary: Accept-Encoding

GET
H2

200

j Show response
rp4.liadm.com/
Redirect Chain

https://rp.liadm.com/j?dtstmp=1689775026893&aid=a-057o&se=e30&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&tna=v2.7.2&pu=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditio...
https://rp4.liadm.com/j?dtstmp=1689775026893&aid=a-057o&se=e30&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&tna=v2.7.2&pu=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditi...

40 B
581 B

326ms
96ms

XHR
application/json

3.211.211.42
AMAZON-AES

General

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Show headers Download Go to

Full URL

https://rp4.liadm.com/j?dtstmp=1689775026893&aid=a-057o&se=e30&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&tna=v2.7.2&pu=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&wpn=lc-bundle&c=PHRpdGxlPldoeSBNYXJrZXRlcnMgQXJlIFJldHVybmluZyB0byBUcmFkaXRpb25hbCBBZHZlcnRpc2luZzwvdGl0bGU-PGxpbmsgcmVsPSJjYW5vbmljYWwiIGhyZWY9Imh0dHBzOi8vaGJyLm9yZy8yMDIyLzA0L3doeS1tYXJrZXRlcnMtYXJlLXJldHVybmluZy10by10cmFkaXRpb25hbC1hZHZlcnRpc2luZyI-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-PHRpdGxlPkNsb3NlIG1lbnU8L3RpdGxlPjx0aXRsZT5TZWFyY2g8L3RpdGxlPjxoMSBjbGFzcz0iYXJ0aWNsZS1oZWQiPgoJCQkJV2h5IE1hcmtldGVycyBBcmUgUmV0dXJuaW5nIHRvIFRyYWRpdGlvbmFsIEFkdmVydGlzaW5nCgkJCTwvaDE-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-&i6=MmEwMDpjOTg6MjA1MDphMDA3OjI6OjY%3D&n3pc=true

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Server

3.211.211.42 Ashburn, United States, ASN14618 (AMAZON-AES, US),

Reverse DNS

ec2-3-211-211-42.compute-1.amazonaws.com

Software

Resource Hash

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Security Headers

Name	Value
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X-Content-Type-Options	nosniff
X-Frame-Options	DENY
X-Xss-Protection	1; mode=block

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
x-pixel-event-id: 535d8539-4600-4995-9c5b-07284f819c74
referrer-policy: origin-when-cross-origin, strict-origin-when-cross-origin
x-content-type-options: nosniff
x-permitted-cross-domain-policies: master-only
strict-transport-security: max-age=31536000; includeSubDomains
x-frame-options: DENY
vary: Origin
content-type: application/json
request-time: 0
access-control-allow-origin: null
access-control-allow-credentials: true
trace-id: d0f42f4bfd76bbdf
content-length: 40
x-xss-protection: 1; mode=block

Redirect headers

date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains
referrer-policy: origin-when-cross-origin, strict-origin-when-cross-origin
x-content-type-options: nosniff
x-permitted-cross-domain-policies: master-only
x-frame-options: DENY
vary: Origin
location: https://rp4.liadm.com/j?dtstmp=1689775026893&aid=a-057o&se=e30&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&tna=v2.7.2&pu=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&wpn=lc-bundle&c=PHRpdGxlPldoeSBNYXJrZXRlcnMgQXJlIFJldHVybmluZyB0byBUcmFkaXRpb25hbCBBZHZlcnRpc2luZzwvdGl0bGU-PGxpbmsgcmVsPSJjYW5vbmljYWwiIGhyZWY9Imh0dHBzOi8vaGJyLm9yZy8yMDIyLzA0L3doeS1tYXJrZXRlcnMtYXJlLXJldHVybmluZy10by10cmFkaXRpb25hbC1hZHZlcnRpc2luZyI-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-PHRpdGxlPkNsb3NlIG1lbnU8L3RpdGxlPjx0aXRsZT5TZWFyY2g8L3RpdGxlPjxoMSBjbGFzcz0iYXJ0aWNsZS1oZWQiPgoJCQkJV2h5IE1hcmtldGVycyBBcmUgUmV0dXJuaW5nIHRvIFRyYWRpdGlvbmFsIEFkdmVydGlzaW5nCgkJCTwvaDE-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-PHRpdGxlPjwvdGl0bGU-&i6=MmEwMDpjOTg6MjA1MDphMDA3OjI6OjY%3D&n3pc=true
access-control-allow-origin: https://hbr.org
request-time: 0
access-control-allow-credentials: true
trace-id: 509496f473294c2c
content-length: 0
x-xss-protection: 1; mode=block

OPTIONS
H2 200 pdst-events-prod-sink
us-central1-adaptive-growth.cloudfunctions.net/ Frame 0
0 190ms
119ms Preflight
text/html 2001:4860:4802:36::36
GOOGLE

General

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Full URL: https://us-central1-adaptive-growth.cloudfunctions.net/pdst-events-prod-sink
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 2001:4860:4802:36::36 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software: Google Frontend / Express
Resource Hash

Request headers

Accept: */*
Access-Control-Request-Headers: content-type
Access-Control-Request-Method: POST
Origin: https://hbr.org
Sec-Fetch-Mode: cors
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

access-control-allow-headers: Content-Type, Accept
access-control-allow-methods: GET, POST
access-control-allow-origin: *
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
cache-control: private
content-encoding: gzip
content-length: 22
content-type: text/html; charset=utf-8
date: Wed, 19 Jul 2023 13:57:07 GMT
etag: W/"2-ROqGvmcGDXooyAXFZHZ+i4au1yQ"
function-execution-id: ozqyz8h1fgps
server: Google Frontend
x-cloud-trace-context: 06dcf66b5fb1fbd923c6999467adc7e0
x-powered-by: Express

POST
H2 200 s07869119010363 Show response
smetrics.hbr.org/b/ss/hbrmain/1/JS-2.23.0-LDQM/ 43 B
410 B 101ms
29ms XHR
image/gif 63.140.62.164
OMNITURE

General

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Show headers Download Go to

Full URL

https://smetrics.hbr.org/b/ss/hbrmain/1/JS-2.23.0-LDQM/s07869119010363

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

63.140.62.164 , United States, ASN15224 (OMNITURE, US),

Reverse DNS

ip-63-140-62-164.data.adobedc.net

Software

jag /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains
X-Content-Type-Options	nosniff
X-Xss-Protection	1; mode=block

Request headers

Referer: https://hbr.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36
Content-Type: text/plain;charset=UTF-8

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains
x-content-type-options: nosniff
p3p: CP="This is not a P3P policy"
content-length: 43
x-xss-protection: 1; mode=block
pragma: no-cache
last-modified: Thu, 20 Jul 2023 13:57:07 GMT
server: jag
etag: 3628764240256794624-4619322586274132675
vary: *
content-type: image/gif;charset=utf-8
access-control-allow-origin: https://hbr.org
cache-control: no-cache, no-store, max-age=0, no-transform, private
access-control-allow-credentials: true
expires: Tue, 18 Jul 2023 13:57:07 GMT

GET
H2 200 main.MWJjY2ZiZDQwMA.js Show response
analytics.tiktok.com/i18n/pixel/static/ 326 KB
87 KB 20ms
20ms Script
application/javascript 184.86.103.9
AKAMAI-ASN1

General

Check archive.org

Show headers Download Go to

Full URL: https://analytics.tiktok.com/i18n/pixel/static/main.MWJjY2ZiZDQwMA.js
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.3, , AES_256_GCM
Server: 184.86.103.9 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS: a184-86-103-9.deploy.static.akamaitechnologies.com
Software: nginx /
Resource Hash: a175384aef00217fcaa0948828179e37b24269a7fdb90f3f714fd3f8380bbdb5

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

x-akamai-request-id: e29296e
date: Wed, 19 Jul 2023 13:57:06 GMT
content-encoding: gzip
x-tt-trace-tag: id=16;cdn-cache=hit;type=static
server: nginx
x-tt-logid: 2023071312481788BAC908F21F073B0E9B
vary: Accept-Encoding
x-cache: TCP_MEM_HIT from a184-86-102-9.deploy.akamaitechnologies.com (AkamaiGHost/11.2.0-49819888) (-)
content-type: application/javascript; charset=UTF-8
cache-control: public, max-age=31536000, immutable
x-tt-trace-host: 013eeeb36c8b503bb593012a454b7788056b7ec22088d3ff2e761a4bb7c7cfc4ac35f4d31827feebd0e1c2f9af0f6b011afff8787299aa80c500a5128e23d4925acf61bd54236e2edc5a2928395316c7ddf2dd942380cc7acce6b0195a656d047b
server-timing: cdn-cache; desc=HIT, edge; dur=0, inner; dur=13
content-length: 88721

GET
H2 200 status
www.facebook.com/x/oauth/ 0
0 31ms
30ms Fetch
text/plain 2a03:2880:f176:84:face:b00c:0:25de
FACEBOOK

General

Check archive.org

Show headers Download Go to

Full URL

https://www.facebook.com/x/oauth/status?client_id=1761258887507575&input_token&origin=1&redirect_uri=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&sdk=joey&wants_cookie_data=false

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a03:2880:f176:84:face:b00c:0:25de Frankfurt am Main, Germany, ASN32934 (FACEBOOK, US),

Reverse DNS

Software

Resource Hash

Security Headers

Name	Value
Strict-Transport-Security	max-age=15552000; preload
X-Content-Type-Options	nosniff

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

strict-transport-security: max-age=15552000; preload
date: Wed, 19 Jul 2023 13:57:06 GMT
x-content-type-options: nosniff
document-policy: force-load-at-top
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=86400
content-length: 0
pragma: no-cache
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fb-s: unknown
report-to: {"max_age":259200,"endpoints":[{"url":"https:\/\/www.facebook.com\/ajax\/browser_error_reports\/?device_level=unknown"}]}
content-type: text/plain; charset=UTF-8
access-control-allow-origin: https://hbr.org
origin-agent-cluster: ?0
access-control-expose-headers: fb-s
cache-control: private, no-cache, no-store, must-revalidate
access-control-allow-credentials: true
permissions-policy: accelerometer=(), ambient-light-sensor=(), bluetooth=(), camera=(self), gyroscope=(), hid=(), idle-detection=(), magnetometer=(), microphone=(self), midi=(), payment=(), screen-wake-lock=(), serial=(), usb=()
expires: Sat, 01 Jan 2000 00:00:00 GMT

GET
H/1.1 200
OK cx.js Show response
cdn.cxense.com/ Frame 7701 105 KB
34 KB 10ms
10ms Script
application/x-javascript 2a02:26f0:1700:498::268b
AKAMAI-ASN1

General

Check archive.org

Show headers Download Go to

Full URL: https://cdn.cxense.com/cx.js
Requested by: Host: cdn.cxense.com
URL: https://cdn.cxense.com/sp1.html
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_256_GCM
Server: 2a02:26f0:1700:498::268b Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
Software: AkamaiNetStorage /
Resource Hash: fd2e7ee65bfc8f7e198644bea2a28ce7a7377e4ec22b5622517e90a329366f6f

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://cdn.cxense.com/sp1.html
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

Date: Wed, 19 Jul 2023 13:57:06 GMT
Content-Encoding: gzip
Last-Modified: Mon, 26 Jun 2023 07:34:03 GMT
Server: AkamaiNetStorage
Vary: Accept-Encoding
Content-Type: application/x-javascript
Access-Control-Allow-Origin: *
Cache-Control: max-age=3600
Connection: keep-alive
Accept-Ranges: bytes
Content-Length: 34884
Expires: Wed, 19 Jul 2023 14:57:06 GMT

GET
H3 200 logo_48.png
www.gstatic.com/recaptcha/api2/ Frame 2F99 2 KB
2 KB 16ms
15ms Image
image/png 2a00:1450:4001:80f::2003
GOOGLE

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://www.gstatic.com/recaptcha/api2/logo_48.png

Requested by

Host: www.gstatic.com
URL: https://www.gstatic.com/recaptcha/releases/iZWPJyR27lB0cR4hL_xOX0GC/styles__ltr.css

Protocol

Security

QUIC, , AES_128_GCM

Server

2a00:1450:4001:80f::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

sffe /

Resource Hash

1b9efb22c938500971aac2b2130a475fa23684dd69e43103894968df83145b8a

Security Headers

Name	Value
X-Content-Type-Options	nosniff
X-Xss-Protection	0

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://www.gstatic.com/recaptcha/releases/iZWPJyR27lB0cR4hL_xOX0GC/styles__ltr.css
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Fri, 14 Jul 2023 15:17:24 GMT
x-content-type-options: nosniff
age: 427182
content-security-policy-report-only: require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/recaptcha
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 2228
x-xss-protection: 0
last-modified: Tue, 03 Mar 2020 20:15:00 GMT
server: sffe
cross-origin-opener-policy: same-origin-allow-popups; report-to="recaptcha"
report-to: {"group":"recaptcha","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/recaptcha"}]}
content-type: image/png
cache-control: public, max-age=604800
accept-ranges: bytes
expires: Fri, 21 Jul 2023 15:17:24 GMT

GET
H2 200 KFOmCnqEu92Fr1Mu4mxK.woff2
fonts.gstatic.com/s/roboto/v18/ Frame 2F99 15 KB
16 KB 60ms
19ms Font
font/woff2 2a00:1450:4001:810::2003
GOOGLE

General

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Show headers Download Go to

Full URL

https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxK.woff2

Requested by

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:810::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

sffe /

Resource Hash

3e253b66056519aa065b00a453bac37ac5ed8f3e6fe7b542e93a9dcdcc11d0bc

Security Headers

Name	Value
X-Content-Type-Options	nosniff
X-Xss-Protection	0

Request headers

Referer: https://www.recaptcha.net/
Origin: https://www.recaptcha.net
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 00:06:15 GMT
x-content-type-options: nosniff
age: 49852
content-security-policy-report-only: require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/apps-themes
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 15344
x-xss-protection: 0
last-modified: Mon, 16 Oct 2017 17:32:55 GMT
server: sffe
cross-origin-opener-policy: same-origin; report-to="apps-themes"
report-to: {"group":"apps-themes","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/apps-themes"}]}
content-type: font/woff2
access-control-allow-origin: *
cache-control: public, max-age=31536000
accept-ranges: bytes
timing-allow-origin: *
expires: Thu, 18 Jul 2024 00:06:15 GMT

GET
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font/woff2 2a00:1450:4001:810::2003
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https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4.woff2

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GET
H2 200 sa.css
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203 B 98ms
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text/css 54.209.218.123
AMAZON-AES

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Full URL: https://tags.srv.stackadapt.com/sa.css
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GET
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https://fundingchoicesmessages.google.com/i/34363400?ers=3

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GET
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Response headers

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GET
H2 200 /
www.google.com/pagead/1p-user-list/366722478/ 42 B
455 B 67ms
25ms Image
image/gif 2a00:1450:4001:806::2004
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https://www.google.com/pagead/1p-user-list/366722478/?random=1689775026626&cv=11&fst=1689771600000&bg=ffffff&guid=ON&async=1&gtm=45be37h0&u_w=1600&u_h=1200&url=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&frm=0&tiba=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&data=event%3Dgtag.config&fmt=3&is_vtc=1&random=888789394&rmt_tld=0&ipr=y

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Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:806::2004 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

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Resource Hash

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content-security-policy: script-src 'none'; object-src 'none'
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expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 /
www.google.de/pagead/1p-user-list/366722478/ 42 B
154 B 28ms
27ms Image
image/gif 2a00:1450:4001:811::2003
GOOGLE

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Full URL

https://www.google.de/pagead/1p-user-list/366722478/?random=1689775026626&cv=11&fst=1689771600000&bg=ffffff&guid=ON&async=1&gtm=45be37h0&u_w=1600&u_h=1200&url=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&frm=0&tiba=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&data=event%3Dgtag.config&fmt=3&is_vtc=1&random=888789394&rmt_tld=1&ipr=y

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Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:811::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

cafe /

Resource Hash

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Security Headers

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Response headers

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date: Wed, 19 Jul 2023 13:57:07 GMT
content-security-policy: script-src 'none'; object-src 'none'
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expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 5795582 Show response
www.clarity.ms/tag/uet/ 825 B
1 KB 168ms
114ms Script
application/x-javascript 2620:1ec:bdf::45
MICROSOFT-CORP-MS...

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Full URL: https://www.clarity.ms/tag/uet/5795582
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
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Request headers

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Response headers

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date: Wed, 19 Jul 2023 13:57:07 GMT
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GET
H2 200 /
www.google.com/pagead/1p-user-list/1062985444/ 42 B
108 B 62ms
26ms Image
image/gif 2a00:1450:4001:806::2004
GOOGLE

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https://www.google.com/pagead/1p-user-list/1062985444/?random=1689775026849&cv=11&fst=1689771600000&bg=ffffff&guid=ON&async=1&gtm=45be37h0&u_w=1600&u_h=1200&url=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&frm=0&tiba=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&data=event%3Dgtag.config&fmt=3&is_vtc=1&random=1242350223&rmt_tld=0&ipr=y

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:806::2004 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

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Resource Hash

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Response headers

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content-security-policy: script-src 'none'; object-src 'none'
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expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 /
www.google.de/pagead/1p-user-list/1062985444/ 42 B
108 B 27ms
27ms Image
image/gif 2a00:1450:4001:811::2003
GOOGLE

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Full URL

https://www.google.de/pagead/1p-user-list/1062985444/?random=1689775026849&cv=11&fst=1689771600000&bg=ffffff&guid=ON&async=1&gtm=45be37h0&u_w=1600&u_h=1200&url=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&frm=0&tiba=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&data=event%3Dgtag.config&fmt=3&is_vtc=1&random=1242350223&rmt_tld=1&ipr=y

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:811::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

cafe /

Resource Hash

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Security Headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 19 Jul 2023 13:57:07 GMT
content-security-policy: script-src 'none'; object-src 'none'
x-content-type-options: nosniff
server: cafe
content-type: image/gif
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content-length: 42
x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H3 200 fail-icon.png
buy.tinypass.com/widget/dist/template/css/img/ Frame A2E6 2 KB
2 KB 20ms
20ms Image
image/png 2606:4700::6811:bab1
CLOUDFLARENET

General

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Full URL

https://buy.tinypass.com/widget/dist/template/css/img/fail-icon.png

Requested by

Host: buy.tinypass.com
URL: https://buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css

Protocol

Security

QUIC, , AES_128_GCM

Server

2606:4700::6811:bab1 , United States, ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

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Resource Hash

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Security Headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
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p3p: CP="NON DSP COR OUR IND"
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expires: Wed, 19 Jul 2023 15:57:07 GMT

GET
DATA 200
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51 KB Font
application/font-woff

General

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Full URL: data:truncated
Protocol: DATA
Server: -, , ASN (),
Reverse DNS
Software: /
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Referer
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Response headers

Content-Type: application/font-woff

GET
DATA 200
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/ Frame A2E6 47 KB
47 KB Font
application/font-woff

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Full URL: data:truncated
Protocol: DATA
Server: -, , ASN (),
Reverse DNS
Software: /
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Request headers

Referer
Origin: https://buy.tinypass.com
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

Content-Type: application/font-woff

POST
H2 200 Targeting.php Show response
siteintercept.qualtrics.com/WRSiteInterceptEngine/ 56 KB
5 KB 47ms
47ms XHR
application/json 104.17.209.240
CLOUDFLARENET

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Full URL

https://siteintercept.qualtrics.com/WRSiteInterceptEngine/Targeting.php?Q_ZoneID=ZN_4PzX5r5aUU7W4rX&Q_CLIENTVERSION=1.95.0&Q_CLIENTTYPE=webAdobeLaunch

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

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Request headers

Referer: https://hbr.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36
Content-type: application/x-www-form-urlencoded

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
content-encoding: br
cf-cache-status: DYNAMIC
x-content-type-options: nosniff
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trace-id: 1a21c6761d2ca01f
cf-ray: 7e9378c03c1d3810-FRA
timing-allow-origin: *

GET
H/1.1 200
OK p1.js Show response
p1cluster.cxense.com/ Frame 7701 45 B
633 B 134ms
10ms Script
text/javascript 167.235.124.60
HETZNER-AS

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Full URL: https://p1cluster.cxense.com/p1.js
Requested by: Host: cdn.cxense.com
URL: https://cdn.cxense.com/sp1.html
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_256_GCM
Server: 167.235.124.60 , Germany, ASN24940 (HETZNER-AS, DE),
Reverse DNS: nue0038.cxense.com
Software: Jetty(9.4.28.v20200408) /
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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
last-modified: Thu, 19 Jan 2023 13:57:07 GMT
server: Jetty(9.4.28.v20200408)
etag: 78hg703w96hcl7ef61zpdsvn
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cache-control: private, proxy-revalidate
content-length: 45
expires: Fri, 19 Jul 2024 13:57:07 GMT

GET
H2 200 identify_0e808.js Show response
analytics.tiktok.com/i18n/pixel/static/ 114 KB
31 KB 13ms
13ms Script
application/javascript 184.86.103.9
AKAMAI-ASN1

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Full URL: https://analytics.tiktok.com/i18n/pixel/static/identify_0e808.js
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.3, , AES_256_GCM
Server: 184.86.103.9 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS: a184-86-103-9.deploy.static.akamaitechnologies.com
Software: nginx /
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Request headers

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Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

x-akamai-request-id: e293179
date: Wed, 19 Jul 2023 13:57:07 GMT
content-encoding: gzip
x-tt-trace-tag: id=16;cdn-cache=hit;type=static
server: nginx
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content-type: application/javascript; charset=UTF-8
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POST
H2 200 pixel
analytics.tiktok.com/api/v2/ 0
550 B 276ms
276ms Ping
text/plain 184.86.103.9
AKAMAI-ASN1

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Full URL: https://analytics.tiktok.com/api/v2/pixel
Requested by: Host: analytics.tiktok.com
URL: https://analytics.tiktok.com/i18n/pixel/static/main.MWJjY2ZiZDQwMA.js
Protocol: H2
Security: TLS 1.3, , AES_256_GCM
Server: 184.86.103.9 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
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Software: nginx /
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Request headers

Referer: https://hbr.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36
Content-Type: text/plain;charset=UTF-8

Response headers

pragma: no-cache
date: Wed, 19 Jul 2023 13:57:07 GMT
x-akamai-request-id: e293270
x-tt-trace-tag: id=16;cdn-cache=miss;type=dyn
server: nginx
x-tt-logid: 20230719135707E413F9EEA06362AF1FC6
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content-length: 0
expires: Wed, 19 Jul 2023 13:57:07 GMT

GET
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fundingchoicesmessages.google.com/f/ 278 KB
44 KB 126ms
126ms Script
application/javascript 2a00:1450:4001:831::200e
GOOGLE

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Full URL

https://fundingchoicesmessages.google.com/f/AGSKWxVcDD4QT4nV33JbjwaFqsrAGDzl7NHyRIfcX4pGe2YM_XRCm3hsuqVRrYCSr0aHDs-fpxtsNxpUBvCCVkc4HrU=?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNjg5Nzc1MDI3LDM2NTAwMDAwMF0sIkE4OTU3OUIyLTE1M0EtNEIwRi04RDhFLThCNDAxMTQ2RjM2QyIsbnVsbCxudWxsLFtudWxsLFs3XV0sImh0dHBzOi8vaGJyLm9yZy8yMDIyLzA0L3doeS1tYXJrZXRlcnMtYXJlLXJldHVybmluZy10by10cmFkaXRpb25hbC1hZHZlcnRpc2luZyIsbnVsbCxbWzgsIkNvWC0wZlZpVkRjIl0sWzksImRlIl0sWzE5LCIxIl0sWzE3LCJbMF0iXV1d

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:831::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

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Resource Hash

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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
content-security-policy: script-src 'report-sample' 'nonce-fVbO018m8koFYb7hH7j81Q' 'unsafe-inline';object-src 'none';base-uri 'self';report-uri /_/ContributorGlobalRouterHttp/cspreport;worker-src 'self', script-src 'unsafe-inline' 'self' https://apis.google.com https://ssl.gstatic.com https://www.google.com https://www.googletagmanager.com https://www.gstatic.com https://www.google-analytics.com;report-uri /_/ContributorGlobalRouterHttp/cspreport/allowlist, require-trusted-types-for 'script';report-uri /_/ContributorGlobalRouterHttp/cspreport
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timing-allow-origin: *
expires: Mon, 01 Jan 1990 00:00:00 GMT

GET
H2 200 clarity.js Show response
www.clarity.ms/s/0.7.8/ 57 KB
24 KB 21ms
20ms Script
application/javascript 2620:1ec:bdf::45
MICROSOFT-CORP-MS...

General

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Full URL: https://www.clarity.ms/s/0.7.8/clarity.js
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
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Reverse DNS
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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
content-encoding: br
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POST
H3 200 / Show response
www.facebook.com/tr/ Frame 36AA 0
18 B 10ms
9ms Document
text/plain 2a03:2880:f176:84:face:b00c:0:25de
FACEBOOK

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Full URL

https://www.facebook.com/tr/

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

QUIC, , AES_128_GCM

Server

2a03:2880:f176:84:face:b00c:0:25de Frankfurt am Main, Germany, ASN32934 (FACEBOOK, US),

Reverse DNS

Software

proxygen-bolt /

Resource Hash

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Security Headers

Name	Value
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Request headers

Content-Type: application/x-www-form-urlencoded
Origin: https://hbr.org
Referer: https://hbr.org/
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36
accept-language: de-DE,de;q=0.9

Response headers

access-control-allow-credentials: true
access-control-allow-origin: https://hbr.org
alt-svc: h3=":443"; ma=86400
content-length: 0
content-type: text/plain
cross-origin-resource-policy: cross-origin
date: Wed, 19 Jul 2023 13:57:07 GMT
priority: u=0,i
server: proxygen-bolt
strict-transport-security: max-age=31536000; includeSubDomains

GET
H2 200 CoreModule.js Show response
siteintercept.qualtrics.com/dxjsmodule/ 102 KB
32 KB 25ms
25ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

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Full URL

https://siteintercept.qualtrics.com/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=1.95.0&Q_CLIENTTYPE=webAdobeLaunch&Q_BRANDID=hbp

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
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Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
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cf-bgj: minify
server: cloudflare
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cf-ray: 7e9378c14d793810-FRA
access-control-allow-headers: Origin, X-Requested-With, Content-Type, Accept
timing-allow-origin: *

GET
H/1.1 200
OK rep.gif
comcluster.cxense.com/Repo/ Frame 7701 43 B
469 B 35ms
11ms Image
image/gif 167.235.124.60
HETZNER-AS

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Show headers Download Go to Show image

Full URL: https://comcluster.cxense.com/Repo/rep.gif?ver=2.8.27&typ=pgv&rnd=lk9sf6h96dwhygc1&sid=1141964769885092441&loc=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&new=1&arf=0&ltm=1689775026696&ref=&tzo=0&wsz=1600x1200&res=1600x1200&dpr=1&col=24&bln=en-US&chs=UTF-8&cks=lk9sf7b97fkm97ej&ckp=lk9sf6h9nlvu1eda&glb=&amo=1653430753&cp_userState=anon&cst=78hg703w96hcl7ef61zpdsvn
Requested by: Host: cdn.cxense.com
URL: https://cdn.cxense.com/sp1.html
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_256_GCM
Server: 167.235.124.60 , Germany, ASN24940 (HETZNER-AS, DE),
Reverse DNS: nue0038.cxense.com
Software: Jetty(9.4.28.v20200408) /
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Request headers

accept-language: de-DE,de;q=0.9
Referer: https://cdn.cxense.com/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

p3p: policyref="http://www.cxense.com/w3c/p3p.xml", CP="NOI CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT"
date: Wed, 19 Jul 2023 13:57:07 GMT
server: Jetty(9.4.28.v20200408)
content-length: 43
content-type: image/gif

GET
H2 200 saq_pxl Show response
tags.srv.stackadapt.com/ 116 B
304 B 99ms
98ms XHR
text/plain 54.209.218.123
AMAZON-AES

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Full URL: https://tags.srv.stackadapt.com/saq_pxl?uid=D_TorA2PnPxFCN1bWvN5RQ&is_js=true&landing_url=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&t=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&tip=-VGMJ07YKtVrtatWb0qFOZAlCCe8jtMbE9ycLOPbJOQ&host=https://hbr.org&sa_conv_data_css_value=%270-ab23d59e-638f-5f23-5fa0-7ce1fc2695e7%27&sa_conv_data_image_value=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&sa-user-id-v2=s%253AqyPVnmOPXyNfoHzh_CaV57Ki0Yw.4iIoynghlU7M7IW%252BWbEz05fYFwSyDyfZUWZfL9i8ORQ&sa-user-id=s%253A0-ab23d59e-638f-5f23-5fa0-7ce1fc2695e7.H%252BR%252BTHBCZ8MRdT9RidAmW2%252F5PBhBeHF7nVksNZomNHw
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 54.209.218.123 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS: ec2-54-209-218-123.compute-1.amazonaws.com
Software: /
Resource Hash: 4fa1688a662d1f372e79733c0268f72262a6d53585e231783fcb47bc4ad3d1cf

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

access-control-allow-origin: https://hbr.org
date: Wed, 19 Jul 2023 13:57:07 GMT
access-control-allow-credentials: true
access-control-allow-headers: *
content-length: 116
access-control-allow-methods: GET
content-type: text/plain; charset=utf-8

GET
H/1.1 200
OK id Show response
id.cxense.com/public/user/ 103 B
675 B 36ms
12ms Script
text/javascript 167.235.124.60
HETZNER-AS

General

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Show headers Download Go to

Full URL

https://id.cxense.com/public/user/id?json=%7B%22identities%22%3A%5B%7B%22type%22%3A%22ckp%22%2C%22id%22%3A%22lk9sf6h9nlvu1eda%22%7D%2C%7B%22type%22%3A%22lst%22%2C%22id%22%3A%2278hg703w96hcl7ef61zpdsvn%22%7D%2C%7B%22type%22%3A%22cst%22%2C%22id%22%3A%2278hg703w96hcl7ef61zpdsvn%22%7D%5D%2C%22siteId%22%3A%221141964769885092441%22%2C%22location%22%3A%22https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising%22%7D&callback=cXJsonpCB1

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

HTTP/1.1

Security

TLS 1.3, , AES_256_GCM

Server

167.235.124.60 , Germany, ASN24940 (HETZNER-AS, DE),

Reverse DNS

nue0038.cxense.com

Software

Jetty(9.4.28.v20200408) /

Resource Hash

26aa4bd0daeca124d218cc28f66f4bb59c874671972e9f0dab2b8921724daebe

Security Headers

Name	Value
X-Content-Type-Options	nosniff

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 19 Jul 2023 13:57:07 GMT
x-content-type-options: nosniff
server: Jetty(9.4.28.v20200408)
content-type: text/javascript;charset=utf-8
p3p: policyref="http://www.cxense.com/w3c/p3p.xml", CP="NOI CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT"
cache-control: no-store, no-cache, must-revalidate
content-length: 103
expires: Mon, 26 Jul 1997 05:00:00 GMT

GET
H2 200 7.cff97ca457c7bcbf778b.chunk.js Show response
siteintercept.qualtrics.com/dxjsmodule/ 2 KB
911 B 23ms
22ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

General

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Full URL

https://siteintercept.qualtrics.com/dxjsmodule/7.cff97ca457c7bcbf778b.chunk.js?Q_CLIENTVERSION=1.95.0&Q_CLIENTTYPE=web&Q_BRANDID=hbp

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
age: 157711
cf-polished: origSize=2522
edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
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cf-bgj: minify
server: cloudflare
etag: W/"9da-18908960dd8"
vary: Accept-Encoding
content-type: application/javascript
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800
permissions-policy: camera=(), geolocation=(), microphone=()
cf-ray: 7e9378c1de333810-FRA
access-control-allow-headers: Origin, X-Requested-With, Content-Type, Accept
timing-allow-origin: *

GET
H2 200 1.0c5a57685cec0137b83a.chunk.js Show response
siteintercept.qualtrics.com/dxjsmodule/ 28 KB
7 KB 26ms
26ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

General

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Full URL

https://siteintercept.qualtrics.com/dxjsmodule/1.0c5a57685cec0137b83a.chunk.js?Q_CLIENTVERSION=1.95.0&Q_CLIENTTYPE=web&Q_BRANDID=hbp

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

2bab576a1654b30cbc8ea7514784fe81dd0d35450205e30f0a66498faf577757

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
age: 157711
cf-polished: origSize=29374
edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Thu, 29 Jun 2023 19:16:39 GMT
cf-bgj: minify
server: cloudflare
etag: W/"72be-18908960dd8"
vary: Accept-Encoding
content-type: application/javascript
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800
permissions-policy: camera=(), geolocation=(), microphone=()
cf-ray: 7e9378c1de343810-FRA
access-control-allow-headers: Origin, X-Requested-With, Content-Type, Accept
timing-allow-origin: *

GET
H2 200 UserDefinedHTMLModule.js Show response
siteintercept.qualtrics.com/dxjsmodule/ 7 KB
2 KB 25ms
25ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

General

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Show headers Download Go to

Full URL

https://siteintercept.qualtrics.com/dxjsmodule/UserDefinedHTMLModule.js?Q_CLIENTVERSION=1.95.0&Q_CLIENTTYPE=webAdobeLaunch&Q_BRANDID=hbp

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
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Request headers

accept-language: de-DE,de;q=0.9
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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
age: 153428
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edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Thu, 29 Jun 2023 19:16:39 GMT
cf-bgj: minify
server: cloudflare
etag: W/"1e55-18908960dd8"
vary: Accept-Encoding
content-type: application/javascript
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800
permissions-policy: camera=(), geolocation=(), microphone=()
cf-ray: 7e9378c1de353810-FRA
access-control-allow-headers: Origin, X-Requested-With, Content-Type, Accept
timing-allow-origin: *

GET
H2 200 Asset.php Show response
siteintercept.qualtrics.com/WRSiteInterceptEngine/ 269 KB
11 KB 46ms
24ms XHR
application/json 104.17.209.240
CLOUDFLARENET

General

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Full URL

https://siteintercept.qualtrics.com/WRSiteInterceptEngine/Asset.php?Module=SI_6GcblyrdTZs0Axo&Version=160&Q_ORIGIN=https://hbr.org&Q_CLIENTVERSION=1.95.0&Q_CLIENTTYPE=webAdobeLaunch

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

servershortname
date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
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edge-control: max-age=604800
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last-modified: Mon, 17 Jul 2023 18:18:31 GMT
server: cloudflare
vary: Accept-Encoding
content-type: application/json
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800, max-age=315360000
access-control-allow-credentials: false
permissions-policy: camera=(), geolocation=(), microphone=()
cf-ray: 7e9378c20a961941-FRA
expires: Thu, 14 Jul 2033 18:18:31 GMT

GET
H2 200 Asset.php Show response
siteintercept.qualtrics.com/WRSiteInterceptEngine/ 182 B
652 B 43ms
21ms XHR
application/json 104.17.209.240
CLOUDFLARENET

General

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Full URL

https://siteintercept.qualtrics.com/WRSiteInterceptEngine/Asset.php?Module=CR_e9H6iW9JgtjPUmF&Version=1&Q_InterceptID=SI_6GcblyrdTZs0Axo&Q_ORIGIN=https://hbr.org&Q_CLIENTVERSION=1.95.0&Q_CLIENTTYPE=webAdobeLaunch

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

1038b813698e3e3a24e0324b9be3c2a94df35a65dc720218f48903fdeff6a748

Security Headers

Name	Value
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Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

servershortname
date: Wed, 19 Jul 2023 13:57:07 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
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edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Thu, 13 Jul 2023 04:00:03 GMT
server: cloudflare
vary: Accept-Encoding
content-type: application/json
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800, max-age=315360000
access-control-allow-credentials: false
permissions-policy: camera=(), geolocation=(), microphone=()
cf-ray: 7e9378c20a971941-FRA
expires: Sun, 10 Jul 2033 04:00:03 GMT

POST
H/1.1 204
No Content collect Show response
r.clarity.ms/ 0
287 B 308ms
99ms XHR
text/plain 20.119.174.243
MICROSOFT-CORP-MS...

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Full URL: https://r.clarity.ms/collect
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_256_GCM
Server: 20.119.174.243 Boydton, United States, ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US),
Reverse DNS
Software: nginx/1.18.0 (Ubuntu) /
Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Accept: application/x-clarity-gzip
Referer: https://hbr.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

Access-Control-Allow-Origin: https://hbr.org
Date: Wed, 19 Jul 2023 13:57:07 GMT
Access-Control-Allow-Credentials: true
Server: nginx/1.18.0 (Ubuntu)
Connection: keep-alive
Vary: Origin
Request-Context: appId=cid-v1:bdfb7149-d2ee-45f0-9a22-f0b1c5035608

GET
H2 200 css
fonts.googleapis.com/ 69 KB
4 KB 68ms
31ms Stylesheet
text/css 2a00:1450:4001:829::200a
GOOGLE

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Check archive.org

Show headers Download Go to

Full URL

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:829::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

ESF /

Resource Hash

67383b28d5ace50ec436c44415915d1698a9e98338221617c4ca9133c76b952c

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000
X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

strict-transport-security: max-age=31536000
date: Wed, 19 Jul 2023 13:57:07 GMT
content-encoding: gzip
x-content-type-options: nosniff
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
x-xss-protection: 0
last-modified: Wed, 19 Jul 2023 13:57:07 GMT
server: ESF
cross-origin-opener-policy: same-origin-allow-popups
x-frame-options: SAMEORIGIN
content-type: text/css; charset=utf-8
access-control-allow-origin: *
cache-control: private, max-age=86400, stale-while-revalidate=604800
timing-allow-origin: *
link: <https://fonts.gstatic.com>; rel=preconnect; crossorigin
expires: Wed, 19 Jul 2023 13:57:07 GMT

GET
H2 200 flUhRq6tzZclQEJ-Vdg-IuiaDsNc.woff2
fonts.gstatic.com/s/materialicons/v140/ 125 KB
126 KB 14ms
13ms Font
font/woff2 2a00:1450:4001:810::2003
GOOGLE

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Full URL

https://fonts.gstatic.com/s/materialicons/v140/flUhRq6tzZclQEJ-Vdg-IuiaDsNc.woff2

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:810::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

sffe /

Resource Hash

8265f64786397d6b832d1ca0aafdf149ad84e72759fffa9f7272e91a0fb015d1

Security Headers

Name	Value
X-Content-Type-Options	nosniff
X-Xss-Protection	0

Request headers

Referer: https://hbr.org/
Origin: https://hbr.org
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Wed, 19 Jul 2023 05:24:38 GMT
x-content-type-options: nosniff
age: 30749
content-security-policy-report-only: require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/apps-themes
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 128352
x-xss-protection: 0
last-modified: Tue, 07 Mar 2023 19:51:56 GMT
server: sffe
cross-origin-opener-policy: same-origin; report-to="apps-themes"
report-to: {"group":"apps-themes","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/apps-themes"}]}
content-type: font/woff2
access-control-allow-origin: *
cache-control: public, max-age=31536000
accept-ranges: bytes
timing-allow-origin: *
expires: Thu, 18 Jul 2024 05:24:38 GMT

POST
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fundingchoicesmessages.google.com/el/ 0
28 B 87ms
31ms XHR
text/html 2a00:1450:4001:831::200e
GOOGLE

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Full URL

https://fundingchoicesmessages.google.com/el/AGSKWxXZRraouVi-wkyLvSUPnldDt8t40ctE-K6BaSvsAwdwBc2G8QRNCqAxjW1zftRQphC0j13P4XCoXCPqrmvogVob6IyMeRadK8UUgVM7xc_2qLIx2yfC7BojnF3AFjlKhnSVPKcBAA==

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

QUIC, , AES_128_GCM

Server

2a00:1450:4001:831::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

ESF /

Resource Hash

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Security Headers

Name	Value
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X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

Referer: https://hbr.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36
Content-Type: text/plain

Response headers

date: Wed, 19 Jul 2023 13:57:07 GMT
content-security-policy: require-trusted-types-for 'script';report-uri /_/ContributorLoggingHttp/cspreport, script-src 'report-sample' 'nonce-7tMnPNTH0H_TrWsUF4Q1Qg' 'unsafe-inline';object-src 'none';base-uri 'self';report-uri /_/ContributorLoggingHttp/cspreport;worker-src 'self', script-src 'unsafe-inline' 'self' https://apis.google.com https://ssl.gstatic.com https://www.google.com https://www.googletagmanager.com https://www.gstatic.com https://www.google-analytics.com;report-uri /_/ContributorLoggingHttp/cspreport/allowlist
x-content-type-options: nosniff
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 0
x-xss-protection: 0
pragma: no-cache
accept-ch: Sec-CH-UA-Arch, Sec-CH-UA-Bitness, Sec-CH-UA-Full-Version, Sec-CH-UA-Full-Version-List, Sec-CH-UA-Model, Sec-CH-UA-WoW64, Sec-CH-UA-Form-Factor, Sec-CH-UA-Platform, Sec-CH-UA-Platform-Version
cross-origin-opener-policy: same-origin
server: ESF
access-control-max-age: 86400
vary: Sec-Fetch-Dest, Sec-Fetch-Mode, Sec-Fetch-Site
content-type: text/html; charset=utf-8
access-control-allow-origin: https://hbr.org
access-control-allow-methods: POST, GET, OPTIONS
cache-control: no-cache, no-store, max-age=0, must-revalidate
access-control-allow-credentials: true
permissions-policy: ch-ua-arch=*, ch-ua-bitness=*, ch-ua-full-version=*, ch-ua-full-version-list=*, ch-ua-model=*, ch-ua-wow64=*, ch-ua-form-factor=*, ch-ua-platform=*, ch-ua-platform-version=*
x-frame-options: SAMEORIGIN
expires: Mon, 01 Jan 1990 00:00:00 GMT

GET
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fonts.gstatic.com/s/opensans/v35/ 47 KB
47 KB 15ms
15ms Font
font/woff2 2a00:1450:4001:810::2003
GOOGLE

General

Check archive.org

Show headers Download Go to

Full URL

https://fonts.gstatic.com/s/opensans/v35/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-muw.woff2

Requested by

Protocol

Security

QUIC, , AES_128_GCM

Server

2a00:1450:4001:810::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

sffe /

Resource Hash

7c7818c25a18e8a38553fcbcbc2ad0b5e964103a7d2e494f82815e3f70bf3fc5

Security Headers

Name	Value
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X-Xss-Protection	0

Request headers

Referer: https://fonts.googleapis.com/
Origin: https://hbr.org
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

date: Sat, 15 Jul 2023 00:21:44 GMT
x-content-type-options: nosniff
age: 394523
content-security-policy-report-only: require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/apps-themes
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 48412
x-xss-protection: 0
last-modified: Tue, 02 May 2023 15:08:53 GMT
server: sffe
cross-origin-opener-policy: same-origin; report-to="apps-themes"
report-to: {"group":"apps-themes","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/apps-themes"}]}
content-type: font/woff2
access-control-allow-origin: *
cache-control: public, max-age=31536000
accept-ranges: bytes
timing-allow-origin: *
expires: Sun, 14 Jul 2024 00:21:44 GMT

GET
H/1.1 200
OK a-057o Show response
i.liadm.com/s/c/ Frame CDA6 1 KB
1 KB 444ms
123ms Document
text/html 35.153.75.207
AMAZON-AES

General

Check archive.org

Show headers Download Go to

Full URL

https://i.liadm.com/s/c/a-057o?s=&cim=&ps=true&ls=true&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&ppid=0&euns=0&ci=0&version=sc-v0.2.0&nosync=false&monitorExternalSyncs=false&

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

HTTP/1.1

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

35.153.75.207 Ashburn, United States, ASN14618 (AMAZON-AES, US),

Reverse DNS

ec2-35-153-75-207.compute-1.amazonaws.com

Software

Resource Hash

58e78ff64f8a6e14b79ebf53633c1ae8b21fbb5c39ad490404a36f06959fecf6

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains

Request headers

Referer: https://hbr.org/
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36
accept-language: de-DE,de;q=0.9

Response headers

Cache-Control: private, no-cache, max-age=0
Connection: keep-alive
Content-Encoding: gzip
Content-Length: 684
Content-Type: text/html; charset=UTF-8
Date: Wed, 19 Jul 2023 13:57:08 GMT
Request-Time: 29
Strict-Transport-Security: max-age=31536000; includeSubDomains
Vary: Accept-Encoding

GET
H/1.1 200
OK baker
sli.hbr.org/ 19 B
360 B 52ms
9ms Image
image/gif 23.36.162.8
AKAMAI-ASN1

General

Check archive.org

Show headers Download Go to Show image

Full URL: https://sli.hbr.org/baker?dtstmp=1689775027679
Requested by: Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_256_GCM
Server: 23.36.162.8 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS: a23-36-162-8.deploy.static.akamaitechnologies.com
Software: /
Resource Hash: 2d199b9d8dc7886837cbfd12c9e8ddae7e28f5c375d564b31bf732a320921435

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

Expires: Wed, 19 Jul 2023 13:57:07 GMT
Pragma: no-cache
Date: Wed, 19 Jul 2023 13:57:07 GMT
Cache-Control: max-age=0, no-cache, no-store
Connection: keep-alive
Content-Length: 19
Content-Type: image/gif

GET sync
live.rezync.com/ Frame CDA6 0
0

GET
H2

200

usersync.aspx
dis.criteo.com/dis/ Frame CDA6
Redirect Chain

https://d.turn.com/r/dd/id/L21rdC8xOTcxL2NpZC8xNzQ5ODczMjc1L3QvMg/url/https://i.liadm.com/s/53233?bidder_id=183658&bidder_uuid=$!%7BTURN_UUID%7D
https://i.liadm.com/s/53233?bidder_id=183658&bidder_uuid=3897385034430690014
https://dis.criteo.com/dis/usersync.aspx?r=77&p=311&cp=liveintent&cu=1&url=https://i.liadm.com/s/28292?bidder_id%3D71340%26bidder_uuid%3D@@CRITEO_USERID@@

43 B
363 B

56ms
13ms

Image
image/gif

178.250.1.9
ASN-CRITEO-EUROPE

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://dis.criteo.com/dis/usersync.aspx?r=77&p=311&cp=liveintent&cu=1&url=https://i.liadm.com/s/28292?bidder_id%3D71340%26bidder_uuid%3D@@CRITEO_USERID@@

Requested by

Host: i.liadm.com
URL: https://i.liadm.com/s/c/a-057o?s=&cim=&ps=true&ls=true&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&ppid=0&euns=0&ci=0&version=sc-v0.2.0&nosync=false&monitorExternalSyncs=false&

Protocol

Server

178.250.1.9 , France, ASN44788 (ASN-CRITEO-EUROPE, FR),

Reverse DNS

Software

Kestrel /

Resource Hash

4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; preload;

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://i.liadm.com/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 19 Jul 2023 13:57:07 GMT
x-errorlevel: 0
strict-transport-security: max-age=31536000; preload;
server: Kestrel
p3p: CP="NON DSP COR CURa PSA PSD OUR BUS NAV STA"
content-type: image/gif
cache-control: no-cache
cross-origin-resource-policy: cross-origin
server-processing-duration-in-ticks: 256609
expires: Wed, 19 Jul 2023 00:00:00 GMT

Redirect headers

Location: https://dis.criteo.com/dis/usersync.aspx?r=77&p=311&cp=liveintent&cu=1&url=https://i.liadm.com/s/28292?bidder_id%3D71340%26bidder_uuid%3D@@CRITEO_USERID@@
Date: Wed, 19 Jul 2023 13:57:08 GMT
Strict-Transport-Security: max-age=31536000; includeSubDomains
Connection: keep-alive
Content-Length: 0
Request-Time: 3

GET
H2 200 generic
match.adsrvr.org/track/cmf/ Frame CDA6 70 B
265 B 107ms
33ms Image
image/gif 52.223.40.198
AMAZON-02

General

Check archive.org

Show headers Download Go to Show image

Full URL: https://match.adsrvr.org/track/cmf/generic?ttd_pid=liveintent&ttd_tpi=1&gdpr=0
Requested by: Host: i.liadm.com
URL: https://i.liadm.com/s/c/a-057o?s=&cim=&ps=true&ls=true&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&ppid=0&euns=0&ci=0&version=sc-v0.2.0&nosync=false&monitorExternalSyncs=false&
Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 52.223.40.198 , United States, ASN16509 (AMAZON-02, US),
Reverse DNS: a6370ebea231e0c9a.awsglobalaccelerator.com
Software: /
Resource Hash: 8d70b3e6badb6973663b398d297bb32eaedd08826a1af98d0a1cfce5324ffce0

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://i.liadm.com/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

content-type: image/gif
pragma: no-cache
date: Wed, 19 Jul 2023 13:57:08 GMT
cache-control: private,no-cache, must-revalidate
x-aspnet-version: 4.0.30319
content-length: 70
p3p: CP="NOI DSP COR CUR ADMo DEVo PSAo PSDo OUR SAMo BUS UNI NAV"

GET
H/1.1

200
OK

52164
i6.liadm.com/s/ Frame CDA6
Redirect Chain

https://x.bidswitch.net/syncd?dsp_id=256&user_group=2&user_id=2d3b3848-0032-4608-95f2-16f7de5466e8&redir=//i.liadm.com/s/52176?bidder_id%3D5298%26bidder_uuid%3D$%7BBSW_UID%7D
https://x.bidswitch.net/ul_cb/syncd?dsp_id=256&user_group=2&user_id=2d3b3848-0032-4608-95f2-16f7de5466e8&redir=//i.liadm.com/s/52176?bidder_id%3D5298%26bidder_uuid%3D$%7BBSW_UID%7D
https://i.liadm.com/s/52176?bidder_id=5298&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658
https://x.bidswitch.net/sync?ssp=liveintent&user_id=2d3b3848-0032-4608-95f2-16f7de5466e8
https://pm.w55c.net/ping_match.gif?st=bidswitch&rurl=%2F%2Fx.bidswitch.net%2Fsync%3Fdsp_id%3D79%26user_id%3D_wfivefivec_%26expires%3D30%26ssp%3Dliveintent%26bsw_param%3D84d4d044-75d0-4eb8-8a74-7d7d...
https://pm.w55c.net/ping_match.gif?scc=1&st=bidswitch&rurl=%2F%2Fx.bidswitch.net%2Fsync%3Fdsp_id%3D79%26user_id%3D_wfivefivec_%26expires%3D30%26ssp%3Dliveintent%26bsw_param%3D84d4d044-75d0-4eb8-8a7...
https://x.bidswitch.net/sync?dsp_id=79&user_id=jUoJYFDE1Qm7FW5&expires=30&ssp=liveintent&bsw_param=84d4d044-75d0-4eb8-8a74-7d7d683a8658
https://i.liadm.com/s/52164?bidder_id=5298&licd=&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658
https://i6.liadm.com/s/52164?bidder_id=5298&licd=&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658

43 B
548 B

396ms
93ms

Image
image/gif

2600:1f18:ed:550f:e08b:3f5d:dd06:86da
AMAZON-AES

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://i6.liadm.com/s/52164?bidder_id=5298&licd=&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658

Requested by

Protocol

HTTP/1.1

Server

2600:1f18:ed:550f:e08b:3f5d:dd06:86da Ashburn, United States, ASN14618 (AMAZON-AES, US),

Reverse DNS

Software

Resource Hash

caa849b179befa2645a8e2c474d2e82a76777a3305315ece911013e8ee9a916c

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://i.liadm.com/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

Date: Wed, 19 Jul 2023 13:57:08 GMT
Cache-Control: no-store
Strict-Transport-Security: max-age=31536000; includeSubDomains
Connection: keep-alive
Content-Length: 43
Request-Time: 0
Content-Type: image/gif

Redirect headers

Location: https://i6.liadm.com/s/52164?bidder_id=5298&licd=&bidder_uuid=84d4d044-75d0-4eb8-8a74-7d7d683a8658
Date: Wed, 19 Jul 2023 13:57:08 GMT
Strict-Transport-Security: max-age=31536000; includeSubDomains
Connection: keep-alive
Content-Length: 0
Request-Time: 1

GET
H2

200

live_intent_sync
x.dlx.addthis.com/e/ Frame CDA6
Redirect Chain

https://x.dlx.addthis.com/e/live_intent_sync?na_exid=2d3b3848-0032-4608-95f2-16f7de5466e8
https://x.dlx.addthis.com/e/live_intent_sync?na_exid=2d3b3848-0032-4608-95f2-16f7de5466e8&rd=Y

43 B
595 B

150ms
150ms

Image
image/gif

104.76.200.221
AKAMAI-AS

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://x.dlx.addthis.com/e/live_intent_sync?na_exid=2d3b3848-0032-4608-95f2-16f7de5466e8&rd=Y

Requested by

Protocol

Server

104.76.200.221 Frankfurt am Main, Germany, ASN16625 (AKAMAI-AS, US),

Reverse DNS

a104-76-200-221.deploy.static.akamaitechnologies.com

Software

Resource Hash

548f2d6f4d0d820c6c5ffbeffcbd7f0e73193e2932eefe542accc84762deec87

Security Headers

Name	Value
Strict-Transport-Security	max-age=2628000

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://i.liadm.com/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

expires: Wed, 19 Jul 2023 13:57:08 GMT
pragma: no-cache
date: Wed, 19 Jul 2023 13:57:08 GMT
cache-control: max-age=0, no-cache, no-store
strict-transport-security: max-age=2628000
content-length: 43
content-type: image/gif

Redirect headers

location: https://x.dlx.addthis.com/e/live_intent_sync?na_exid=2d3b3848-0032-4608-95f2-16f7de5466e8&rd=Y
pragma: no-cache
date: Wed, 19 Jul 2023 13:57:08 GMT
cache-control: max-age=0, no-cache, no-store
strict-transport-security: max-age=2628000
content-length: 0
expires: Wed, 19 Jul 2023 13:57:08 GMT

GET
H/1.1 200
OK img
sync.mathtag.com/sync/ Frame CDA6 43 B
443 B 55ms
14ms Image
image/gif 185.29.132.245
MEDIAMATH-INC

General

Check archive.org

Show headers Download Go to Show image

Full URL: https://sync.mathtag.com/sync/img?mt_exid=36&2d3b3848-0032-4608-95f2-16f7de5466e8
Requested by: Host: i.liadm.com
URL: https://i.liadm.com/s/c/a-057o?s=&cim=&ps=true&ls=true&duid=fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk&ppid=0&euns=0&ci=0&version=sc-v0.2.0&nosync=false&monitorExternalSyncs=false&
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 185.29.132.245 , United Kingdom, ASN30419 (MEDIAMATH-INC, US),
Reverse DNS
Software: MT3 1031 59fd23a master zrh zrh-pixel-x27 config_version:"1524" /
Resource Hash: b1442e85b03bdcaf66dc58c7abb98745dd2687d86350be9a298a1d9382ac849b

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://i.liadm.com/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

Date: Wed, 19 Jul 2023 13:57:08 GMT
Server: MT3 1031 59fd23a master zrh zrh-pixel-x27 config_version:"1524"
Content-Type: image/gif
Access-Control-Allow-Origin: *
P3P: CP="NOI DSP COR NID CURa ADMa DEVa PSAa PSDa OUR BUS COM INT OTC PUR STA"
Cache-Control: no-cache
Connection: keep-alive
Keep-Alive: timeout=360
Content-Length: 43
Expires: Wed, 19 Jul 2023 13:57:07 GMT

GET
H/1.1

200
OK

35004
i.liadm.com/s/ Frame CDA6
Redirect Chain

https://b1sync.zemanta.com/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%3D98254%26bidder_uuid%3D__ZUID__
https://i.liadm.com/s/35004?bidder_id=98254&bidder_uuid=

43 B
643 B

95ms
95ms

Image
image/gif

35.153.75.207
AMAZON-AES

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://i.liadm.com/s/35004?bidder_id=98254&bidder_uuid=

Requested by

Protocol

HTTP/1.1

Server

35.153.75.207 Ashburn, United States, ASN14618 (AMAZON-AES, US),

Reverse DNS

ec2-35-153-75-207.compute-1.amazonaws.com

Software

Resource Hash

caa849b179befa2645a8e2c474d2e82a76777a3305315ece911013e8ee9a916c

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://i.liadm.com/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

Date: Wed, 19 Jul 2023 13:57:08 GMT
Cache-Control: no-store
Strict-Transport-Security: max-age=31536000; includeSubDomains
Connection: keep-alive
Content-Length: 43
Request-Time: 1
Content-Type: image/gif

Redirect headers

Location: //i.liadm.com/s/35004?bidder_id=98254&bidder_uuid=
Pragma: no-cache
Date: Wed, 19 Jul 2023 13:57:08 GMT
Cache-Control: no-cache, no-store, must-revalidate
Expires: Thu, 01 Dec 1994 16:00:00 GMT
Content-Length: 77
Content-Type: text/html; charset=utf-8

GET
H3 200 gaAccount Show response
buy.tinypass.com/api/v3/anon/assets/ 69 B
387 B 116ms
116ms Script
application/javascript 2606:4700::6811:bab1
CLOUDFLARENET

General

Check archive.org

Show headers Download Go to

Full URL

https://buy.tinypass.com/api/v3/anon/assets/gaAccount?aid=mbs77qtzUz&tbc=%7Bkpex%7DyXgZxhD0OEg9iwBNQWn4OfotByQg7cQA0tlsY30zEP0O_nrXV3lFHbhngFie68lw&user_provider=publisher_user_ref&user_token=&callApiJsonp=true&callback=jsonp4233

Requested by

Host: hbr.org
URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Protocol

Security

QUIC, , AES_128_GCM

Server

2606:4700::6811:bab1 , United States, ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Full URL

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Requested by

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GOOGLE

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Full URL

https://www.youtube.com/iframe_api

Requested by

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Protocol

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AMAZON-02

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AMAZON-02

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date: Wed, 19 Jul 2023 13:57:10 GMT
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GET
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GOOGLE

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Full URL

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Requested by

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Protocol

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POST
H/1.1 204
No Content collect Show response
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287 B 102ms
101ms XHR
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MICROSOFT-CORP-MS...

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Full URL: https://r.clarity.ms/collect
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URL: https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising
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GOOGLE

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Full URL: https://region1.analytics.google.com/g/collect?v=2&tid=G-J405XEHEZE&gtm=45je37h0&_p=1891861621&cid=2076779649.1689775027&ul=en-us&sr=1600x1200&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&_s=2&dt=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&dp=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&dl=https%3A%2F%2Fhbr.org%2F2022%2F04%2Fwhy-marketers-are-returning-to-traditional-advertising&sid=1689775026&sct=1&seg=0&en=article_viewed&_ee=1&ep.page_name=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&ep.page_type=Article&ep.article_author=Christine%20Moorman&ep.all_article_authors=Christine%20Moorman%7CMegan%20Ryan%7CNader%20Tavassoli&ep.article_content_type=Digital%20Article&ep.article_editor_tags=new%20author&ep.article_primary_editor=175&ep.article_published_date=2022-04-29&ep.article_main_topic=Marketing&ep.article_quota=1&ep.article_title=Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising&ep.launchRuleName=HBR%20-%20Content%3A%20GA4%20%7C%20PLR%20Bottom%20%7C%20225%20%7C%20Article%20Pages%20%7C%20Page%20View&_et=4
Requested by: Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtag/js?id=G-J405XEHEZE&l=dataLayer&cx=c
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 2001:4860:4802:34::36 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software: Golfe2 /
Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.98 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 19 Jul 2023 13:57:11 GMT
server: Golfe2
content-type: text/plain
access-control-allow-origin: https://hbr.org
cache-control: no-cache, no-store, must-revalidate
access-control-allow-credentials: true
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain: live.rezync.com
URL: https://live.rezync.com/sync?c=0aa2530f29e4f4a05b5d5d9bb35d60c2&p=93c1662463a616a7155169889dd99651&pid=2d3b3848-0032-4608-95f2-16f7de5466e8

Verdicts & Comments Add Verdict or Comment

242 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

91 Cookies

Cookies are little pieces of information stored in the browser of a user. Whenever a user visits the site again, he will also send his cookie values, thus allowing the website to re-identify him even if he changed locations. This is how permanent logins work.

Domain/Path	Expires	Name / Value
hbr.org/2022/04	1970-01-20 13:22:55	Name: _liChk Value: 0.8591621562989162
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i6.liadm.com/s	1970-01-20 14:06:07	Name: _li_ss Value: CgA
mi4p.us17.list-manage.com/	1970-01-20 22:08:31	Name: _mcid Value: 1.ed1ab9fcc25ebdc63381d12afc22c21f.7a453b3f9235e23bce9076315206fa786a0c99150fe3f2ac2137cfe73da7a8f3
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.hbr.org/	1970-01-20 22:58:55	Name: hbr_user_experience Value: Sync_Adobe_Launch
.hbr.org/	1969-12-31 23:59:59	Name: HBR_SESSION_ID_N Value: ODgyZjg5NWItYmI2NC00MzM0LTg1NTgtMTg1ZThhMGJkMjU4
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.hbr.org/	1970-01-20 22:51:43	Name: _pcid Value: %7B%22browserId%22%3A%22lk9sf6h9nlvu1eda%22%7D
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.hbr.org/	1970-01-20 22:58:55	Name: __tbc Value: %7Bkpex%7DyXgZxhD0OEg9iwBNQWn4OfotByQg7cQA0tlsY30zEP0O_nrXV3lFHbhngFie68lw
.hbr.org/	1970-01-20 14:06:07	Name: __pat Value: -14400000
.hbr.org/	1970-01-20 13:24:21	Name: __pvi Value: eyJpZCI6InYtbGs5c2Y2aGg5b2xzcXR4aiIsImRvbWFpbiI6Ii5oYnIub3JnIiwidGltZSI6MTY4OTc3NTAyNjA4Mn0%3D
.hbr.org/	1970-01-20 22:58:55	Name: xbc Value: %7Bkpex%7D7XjuYw5yuOn-HRvmVr9xQKJv7Sc80k2Gd6NDIQ8OosYkrsKsPSZGIGKjqI4uE6IBKD9ShQ0dJeX3tRouXWawCQiySNxSKMjwn_swg6ql6VQtPzUkP8eYmJUJ8nSR8fxD9Ofbr95soPtixu96oVfOMSz8RQQTNsXAtB7OlPOOaNy9FUmq10u5u3HyjWWH00I529F1aI3QwmNivqw_HWxzRhl161vls2_OAqJgroy8TFSWrViV-i1vHheD9pmXhIMcyyIuSZm4HhDPruvbKx0OgMWbXi8SGtSJSz4ABBEJNHPsawDrZ5SW52LPLUsjpFMwyO6__sd8Xw5kdbQixFVzBwDn42HFK3cLRGKtO0u9HPgbUwb4qWDUTCH6rOJNLnGRapw_jVSoteKf2U63GD91mrDcrF2OAabbe0Hz8UGM7fwu8IRAmWZmT6yWyBM-ZQrJstzAkEnxqLhV-o2Fatbi_EUj9WhLQpkwvkaQFr0MRXXR_jih_I09aRzkpdEmuiZC
.hbr.org/	1970-01-20 22:51:43	Name: _pcus Value: eyJ1c2VyU2VnbWVudHMiOnsiQ09NUE9TRVIxWCI6eyJzZWdtZW50cyI6WyJMVGM6Y2I0ZDBkM2YwNDA3YWEwMjhmNjQwYWU5MjQwY2ViZDE5ZjM1MzQxNDpub19zY29yZSIsIkxUcmV0dXJuOmZlMWU5MzlmNzFhZmI4MTZmYTc1OTgxYzY4YWIyMTYxY2Q3MzM1NDU6bm9fc2NvcmUiLCJMVHM6MDI5ODQ4NTE5YTk3OGZmZGNlM2IwNjcyMjdmNzUzZThjOTA3ODlmYzpub19zY29yZSJdfX19
.hbr.org/	1969-12-31 23:59:59	Name: AMCVS_7801965A577503E87F000101%40AdobeOrg Value: 1
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.hbr.org/	1970-01-20 22:58:55	Name: s_tslv Value: 1689775026376
.hbr.org/	1970-01-20 13:22:56	Name: s_inv Value: 0
.hbr.org/	1969-12-31 23:59:59	Name: at_check Value: true
.everesttech.net/	1970-01-20 22:08:31	Name: everest_g_v2 Value: g_surferid~ZLfrsgAAAE25pAOJ
.tiktok.com/	1970-01-20 22:44:31	Name: _ttp Value: 2SnGeWfbZ3yKGnHDtT2MgB7qCjW
.dpm.demdex.net/	1970-01-20 17:42:07	Name: dpm Value: 01970762000454958500578730924009916935
.hbr.org/	1970-01-20 15:32:31	Name: _gcl_au Value: 1.1.1609137802.1689775027
.hbr.org/	1970-01-20 13:24:21	Name: _uetsid Value: 25a56770263c11ee892f1f063c4404c0
.hbr.org/	1970-01-20 22:44:31	Name: _uetvid Value: 25a57a30263c11ee85c003c298c1c852
hbr.org/	1970-01-20 22:08:31	Name: __pdst Value: 6c5b0cdbac92438c9202546ccfb9e87b
.hbr.org/	1969-12-31 23:59:59	Name: _li_dcdm_c Value: .hbr.org
.hbr.org/	1970-01-20 22:58:55	Name: _lc2_fpi Value: fa99a107bf9d--01h5q71cfp1h53paf6wsk9qkyk
.bing.com/	1970-01-20 22:44:31	Name: MUID Value: 1632E55E3A8D67A5116EF60D3B8D668C
.hbr.org/	1970-01-20 22:58:55	Name: mbox Value: session#68de513e1cb14860ade0ca0d6ec210e9#1689776886\|PC#68de513e1cb14860ade0ca0d6ec210e9.37_0#1753019827
tags.srv.stackadapt.com/	1970-01-20 22:08:31	Name: sa-user-id Value: s%3A0-ab23d59e-638f-5f23-5fa0-7ce1fc2695e7.H%2BR%2BTHBCZ8MRdT9RidAmW2%2F5PBhBeHF7nVksNZomNHw
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tags.srv.stackadapt.com/	1970-01-20 22:08:31	Name: sa-user-id-v2 Value: s%3AqyPVnmOPXyNfoHzh_CaV57Ki0Yw.4iIoynghlU7M7IW%2BWbEz05fYFwSyDyfZUWZfL9i8ORQ
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tags.srv.stackadapt.com/	1970-01-20 22:08:31	Name: sa-user-id-v3 Value: s%3AAQAKILIse0JEqzrMoaYgmz6kTwZkG2Whlk_elVfD5dXyOQDlEHwYBCCy19-lBjABOgTtmLXMQgSDaiag.0JLQ71b05N0eFicqk1Ph9L6SArRjO8Gi98TiRJEYQMo
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.hbr.org/	1970-01-20 16:15:43	Name: analytics_HBRSubscriber Value:
.hbr.org/	1970-01-20 13:22:56	Name: s_ppn Value: Article%3A%20Why%20Marketers%20Are%20Returning%20to%20Traditional%20Advertising
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.hbr.org/	1970-01-20 22:58:55	Name: _ga Value: GA1.1.2076779649.1689775027
.hbr.org/	1970-01-20 22:58:55	Name: _ga_J405XEHEZE Value: GS1.1.1689775026.1.0.1689775026.60.0.0
.hbr.org/	1970-01-20 15:32:31	Name: _fbp Value: fb.1.1689775026839.1981880190
.hbr.org/	1970-01-20 22:51:43	Name: cX_P Value: lk9sf6h9nlvu1eda
.hbr.org/	1970-01-20 22:58:55	Name: AMCV_7801965A577503E87F000101%40AdobeOrg Value: 179643557%7CMCIDTS%7C19558%7CMCMID%7C01530842369372279880624850509762306809%7CMCAAMLH-1690379826%7C6%7CMCAAMB-1690379826%7CRKhpRz8krg2tLO6pguXWp5olkAcUniQYPHaMWWgdJ3xzPWQmdj0y%7CMCOPTOUT-1689782226s%7CNONE%7CMCAID%7CNONE%7CMCCIDH%7C-1841128398%7CMCSYNCSOP%7C411-19565%7CvVersion%7C5.5.0
hbr.org/	1970-01-20 22:08:31	Name: sailthru_content Value: dffabb217e1653083c544d126aa56825
hbr.org/	1970-01-20 22:08:31	Name: sailthru_visitor Value: d9f1d9fc-96de-4ce5-92e8-f646ec7b0c58
.hbr.org/	1969-12-31 23:59:59	Name: s_cc Value: true
hbr.org/	1970-01-20 13:22:55	Name: __adblocker Value: false
.doubleclick.net/	1970-01-20 22:44:31	Name: IDE Value: AHWqTUlMVUR50kyir8cV34FRag23njp1Dw-ucDbFfTR7naLH1hU-dnFYIpQ-YHXV
hbr.org/	1970-01-20 22:08:31	Name: sa-user-id Value: s%253A0-ab23d59e-638f-5f23-5fa0-7ce1fc2695e7.H%252BR%252BTHBCZ8MRdT9RidAmW2%252F5PBhBeHF7nVksNZomNHw
hbr.org/	1970-01-20 22:08:31	Name: sa-user-id-v2 Value: s%253AqyPVnmOPXyNfoHzh_CaV57Ki0Yw.4iIoynghlU7M7IW%252BWbEz05fYFwSyDyfZUWZfL9i8ORQ
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www.clarity.ms/	1970-01-20 22:08:31	Name: CLID Value: 451d68cb48e646d1823a7a63aa9615b0.20230719.20240718
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.hbr.org/	1970-01-20 22:44:31	Name: _ttp Value: gYYeWK_f-wdC5Y3vV3Fzl_Ec1K9
hbr.org/	1969-12-31 23:59:59	Name: QSI_HistorySession Value:
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.cxense.com/	1970-01-20 22:08:31	Name: gckp Value: rmzc5i7zc5zc1xfhjnqkfg9p6
.hbr.org/	1970-01-20 22:51:43	Name: cX_G Value: cx%3A2vuwibykzksis21dqo7mmxfyk8%3A1n1hpt3dizzbm
.hbr.org/	1970-01-20 13:24:21	Name: _clsk Value: 5g571f\|1689775027842\|1\|0\|r.clarity.ms/collect
.bidswitch.net/	1970-01-20 22:08:31	Name: tuuid Value: 84d4d044-75d0-4eb8-8a74-7d7d683a8658
.bidswitch.net/	1970-01-20 22:08:31	Name: c Value: 1689775028
.bidswitch.net/	1970-01-20 22:08:31	Name: tuuid_lu Value: 1689775028
.turn.com/	1970-01-20 17:42:07	Name: uid Value: 3897385034430690014
.w55c.net/	1970-01-20 22:54:35	Name: wfivefivec Value: jUoJYFDE1Qm7FW5
.w55c.net/	1970-01-20 14:06:07	Name: matchbidswitch Value: 5
.addthis.com/	1970-01-20 22:53:09	Name: na_id Value: 2023071913570800071590883342
.addthis.com/	1970-01-20 22:53:09	Name: na_tc Value: Y
.addthis.com/	1970-01-20 22:53:09	Name: uid Value: 64b7ebb4f46ec60f
.addthis.com/	1970-01-20 22:53:09	Name: ouid Value: 64b7ebb400017d86fa61ccb3afc14115f50868fdfdb440ba3e6e
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.hbr.org/	1970-01-20 16:58:55	Name: analytics_TopicAffinity Value: Marketing\|\|\|\|
.hbr.org/	1969-12-31 23:59:59	Name: s_tp Value: 7317
.hbr.org/	1969-12-31 23:59:59	Name: s_ppv Value: Article%253A%2520Why%2520Marketers%2520Are%2520Returning%2520to%2520Traditional%2520Advertising%2C16%2C16%2C1200%2C1%2C6
.hbr.org/	1969-12-31 23:59:59	Name: s_ptc Value: 1.00%5E%5E0.00%5E%5E0.03%5E%5E0.02%5E%5E0.26%5E%5E0.00%5E%5E4.51%5E%5E0.02%5E%5E5.84
.youtube.com/	1969-12-31 23:59:59	Name: YSC Value: LVN9r8QrCO0
.youtube.com/	1970-01-20 17:42:07	Name: VISITOR_INFO1_LIVE Value: QeouXvQikgc
.c.bing.com/	1970-01-20 13:32:59	Name: MR Value: 0
.c.bing.com/	1970-01-20 22:44:31	Name: SRM_B Value: 1632E55E3A8D67A5116EF60D3B8D668C
.c.clarity.ms/	1969-12-31 23:59:59	Name: SM Value: C
.clarity.ms/	1970-01-20 22:44:31	Name: MUID Value: 1632E55E3A8D67A5116EF60D3B8D668C
.c.clarity.ms/	1970-01-20 13:32:59	Name: MR Value: 0
.c.clarity.ms/	1970-01-20 13:22:55	Name: ANONCHK Value: 0
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10 Console Messages

A page may trigger messages to the console to be logged. These are often error messages about being unable to load a resource or execute a piece of JavaScript. Sometimes they also provide insight into the technology behind a website.

Source	Level	URL Text
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'ambient-light-sensor'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'battery'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'document-domain'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'execution-while-not-rendered'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'execution-while-out-of-viewport'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'navigation-override'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'web-share'.
javascript	warning	URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 8) Message: A parser-blocking, cross site (i.e. different eTLD+1) script, https://www.googletagmanager.com/gtag/js?id=G-63X0JHKCSH, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.
javascript	warning	URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 8) Message: A parser-blocking, cross site (i.e. different eTLD+1) script, https://www.googletagmanager.com/gtag/js?id=G-63X0JHKCSH, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.
javascript	warning	URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 8) Message: A parser-blocking, cross site (i.e. different eTLD+1) script, https://ak.sail-horizon.com/spm/spm.v1.min.js, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header	Value
Content-Security-Policy	frame-ancestors 'self'
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	1; mode=block

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

8604778.fls.doubleclick.net
ak.sail-horizon.com
analytics.tiktok.com
api.sail-personalize.com
assets.adobedtm.com
b-code.liadm.com
b1sync.zemanta.com
bam-cell.nr-data.net
bat.bing.com
buy.tinypass.com
c.bing.com
c.clarity.ms
c2.piano.io
cdn.cxense.com
cdn.pdst.fm
cdn.tinypass.com
cdnjs.cloudflare.com
census-web-stage.scorecardresearch.com
cm.everesttech.net
comcluster.cxense.com
connect.facebook.net
d.turn.com
dis.criteo.com
dpm.demdex.net
embed-player.newsoveraudio.com
fonts.googleapis.com
fonts.gstatic.com
fundingchoicesmessages.google.com
geoip-js.com
googleads.g.doubleclick.net
harvardbusinessrevie.tt.omtrdc.net
hbr.demdex.net
hbr.org
hbr.sc.omtrdc.net
i.liadm.com
i.piano.io
i6.liadm.com
id.cxense.com
js-agent.newrelic.com
live.rezync.com
match.adsrvr.org
mi4p.us17.list-manage.com
p1cluster.cxense.com
ping.chartbeat.net
platform.twitter.com
pm.w55c.net
r.clarity.ms
r20.rs6.net
region1.analytics.google.com
rp.liadm.com
rp4.liadm.com
sb.scorecardresearch.com
securepubads.g.doubleclick.net
siteintercept.qualtrics.com
sli.hbr.org
smetrics.hbr.org
static.chartbeat.com
stats.g.doubleclick.net
sync.mathtag.com
syndication.twitter.com
tags.srv.stackadapt.com
us-central1-adaptive-growth.cloudfunctions.net
www.clarity.ms
www.facebook.com
www.google-analytics.com
www.google.com
www.google.de
www.googletagmanager.com
www.googletagservices.com
www.gstatic.com
www.npttech.com
www.recaptcha.net
www.youtube.com
x.bidswitch.net
x.dlx.addthis.com
zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com
live.rezync.com
104.102.49.40
104.17.209.240
104.244.42.72
104.76.200.221
108.138.189.126
13.32.99.13
151.101.130.137
162.247.243.30
167.235.124.60
172.217.18.6
178.250.1.9
18.66.112.95
18.66.218.75
184.86.103.9
185.29.132.245
20.119.174.243
2001:4860:4802:34::36
2001:4860:4802:36::36
2001:678:cb4:bbbb::13
208.75.122.11
23.36.162.8
2600:1f18:730:b140:231f:659f:da19:e372
2600:1f18:ed:550f:e08b:3f5d:dd06:86da
2600:9000:2057:400:18:1fcd:353:c61
2600:9000:225e:5c00:8:8845:1500:93a1
2606:2800:234:59:254c:406:2366:268c
2606:4700::6810:2a41
2606:4700::6811:190e
2606:4700::6811:bab1
2606:4700::6812:1344
2606:4700:e2::ac40:8f26
2620:1ec:bdf::45
2620:1ec:c11::200
2a00:1450:4001:800::2002
2a00:1450:4001:806::2004
2a00:1450:4001:809::200e
2a00:1450:4001:80f::2003
2a00:1450:4001:810::2003
2a00:1450:4001:810::200e
2a00:1450:4001:811::2003
2a00:1450:4001:813::2008
2a00:1450:4001:829::2003
2a00:1450:4001:829::200a
2a00:1450:4001:82f::2002
2a00:1450:4001:831::2002
2a00:1450:4001:831::200e
2a00:1450:400c:c08::9a
2a02:26f0:1700:498::268b
2a02:26f0:3500:587::1e80
2a03:2880:f084:d:face:b00c:0:3
2a03:2880:f176:84:face:b00c:0:25de
3.125.138.150
3.211.211.42
34.200.186.237
34.251.46.32
34.255.20.33
35.153.75.207
35.158.217.185
35.244.142.80
52.223.40.198
52.30.125.120
52.84.90.7
54.209.218.123
63.140.62.135
63.140.62.164
64.202.112.127
66.235.152.152
68.219.88.97
75.2.40.13
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fe4c7eb5783b67d13ddffabbc747823eeb2cf8ebfd572cf45c02af9cb95521d3

hbr.org Open in urlscan Pro 13.32.99.13 Public Scan

Summary

urlscan.io Verdict: No classification

Domain & IP information

Screenshot Live screenshot Full Image

Page Title

Page URL History Show full URLs

Detected technologies

Page Statistics

188 Requests

95 %HTTPS

48 %IPv6

51 Domains

76 Subdomains

62 IPs

7 Countries

6682 kBTransfer

14388 kBSize

91 Cookies

27 Outgoing links

Page URL History

Redirected requests

188 HTTP transactions Everything HTML Script AJAX CSS Image Expand all 2 data transactions

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hbr.org Open in urlscan Pro
13.32.99.13 Public Scan

Screenshot
Live screenshot

Full Image

188
Requests

95 %
HTTPS

48 %
IPv6

51
Domains

76
Subdomains

62
IPs

7
Countries

6682 kB
Transfer

14388 kB
Size

91
Cookies

188 HTTP transactions
2 data transactions