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 * Home
 * Award Category
 * Entry Guidelines
 * Judging Criteria
 * FAQs
 * T&C
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 * Previous Edition
   * Martequity Awards 2023


AWARD CATEGORIES

 * Each initiative/campaign should have the following elements: objective,
   innovative solution, execution and implementation strategy, ROI, and
   measurable impact.
 * You can enter into any of the award categories, in 3 different category
   sections: Technologies, Use of Technologies, Excellence Awards
 * There is no overall limit in the submission of the same piece of work, as
   long as the chosen categories are relevant.
 * The competition is open to initiatives/campaigns ( implemented only for
   Indian markets) created, published, and promoted between 1st March 2023 to
   30th June 2024.
 * Initiatives/ campaigns that were initiated before the given timeline, but had
   a major portion of their work completed between 1st March 2023 to 30th June
   2024. are eligible to apply and nominate their entries. Impact of the
   initiative/campaign should be within this defined period and no results after
   30th June 2024.will be considered for the jury's evaluation
 * An entry will be deemed accepted only after the entry fee as prescribed has
   been received. Tax Invoice will be shared only after the release of the
   payment (Not on the basis of PO/RO)


TECHNOLOGIES( FOR SOLUTION PROVIDERS / AGENCIES / CONSULTANCIES)

Explanation


PROCESS FEE


BEST CUSTOMER RELATIONSHIP MANAGEMENT PLATFORM

This category recognizes the most effective CRM platform that has made a
significant impact on the businesses. The platform must have proven to be the
leading solution for brands in the industry enabling them to manage customer
data, sales, marketing, customer support, analytics and reporting. The platform
will be evaluated on its wide range of features including user-friendly
interfaces, customizable dashboards, automation tools that streamline workflows
and save time, comprehensive view of customer interactions across multiple
channels including email, social media, phone, and chat and others. The category
is only open to solution providers/ consultancy/ agencies

₹ 21000 (exclusive of GST)


BEST MARKETING ANALYTICS TOOL

This category recognizes the most effective Analytics Tool that has made a
significant impact on the businesses. The tool must have proven to be the
leading solution for brands in the industry enabling in data collection,
integration, analysis, modeling, presentation reporting, and automation. The
tool will be evaluated on its wide range of features including capabilities to
transform complex data sets into actionable insights, providing a comprehensive
view of business data, and enabling businesses to make data-driven decisions
that help them achieve their goals. The category is only open to solution
providers/ consultancy/ agencies

₹ 21000 (exclusive of GST)


BEST INFLUENCER MARKETING TOOL

This category recognizes the most effective Influencer Marketing Tool that has
made a significant impact on the businesses. The tool must have proven to be the
leading solution for brands enabling them to leverage the power of influencer
marketing to achieve their business objectives with influencer discovery and
vetting, campaign management, performance tracking and reporting, compliance and
regulation. The platform will be evaluated on its wide range of features
including user-friendly interfaces, customizable dashboards, automation tools
that streamline workflows and save time, ability to track results & influencer
performance, comprehensive view of influencers across genres and others. The
category is only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST MARKETING PERSONALISATION TOOL

This category recognizes the most effective personalisation tool that has made a
significant impact on the businesses. The tool must have has proven to be the
leading solution for brands in the industry enabling them to deliver
personalized and engaging marketing experiences to their target audience with
tailored messaging, offers, and interactions that resonate with individual
customers. The tool will be evaluated on its wide range of features including
customisation capabilities, data integration & analysis, automation, omnichannel
scalability, performance & RoI, and others. The category is only open to
solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST CHAT/CONVERSATIONAL BOT/TOOL

This category recognizes the most effective chatbot or conversational messaging
tool that has made a significant impact on the businesses. The tool must have
has proven to be the leading solution for brands in the industry and played a
pivotal role in automating interactions, answering queries, and delivering
personalized assistance to their customers. The tool will be evaluated on its
wide range of features including user friendly interface, natural language
processing ability, customisation capabilities, data integration & analysis,
customisation & flexibility, multichannel support, analytics & insights, ease of
integration & APIs, and others. The category is only open to solution
providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST MARKETING AUTOMATION PLATFORM

This category recognizes the Marketing Automation Platform that has made a
significant impact on the businesses. The tool must have has proven to be the
leading solution for brands in the industry and have played a pivotal role in
automating repetitive tasks, orchestrating complex marketing campaigns, and
delivering targeted messages to the right audience at the right time. The
platform will be evaluated on its wide range of Workflow Automation,
Personalization and Segmentation, Multi-channel Campaign Management, Lead
Management and Nurturing, Analytics and Reporting, Integration and
Compatibility, and others. The category is only open to solution
providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST CUSTOMER DATA PLATFORM

This category recognizes the Customer Data Platform that has made a significant
impact on the businesses. The platform must have has proven to be the leading
solution for brands in the industry and have played a pivotal role in
aggregating, analyzing, and activating customer data from various sources to
deliver personalized experiences and drive meaningful interactions. The platform
will be evaluated on its varied capabilities including Data Integration and
Unification, Data Enrichment and Segmentation, Real-time Data Processing,
Privacy and Compliance, Analytics and Reporting, Integration and Scalability,
and others. The category is only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST MOBILE MARKETING PLATFORM

This category recognizes the Mobile Marketing Platform that has made a
significant impact on the businesses. The platform must have proven to be the
leading solution for brands in the industry with innovative technology,
exceptional performance, and assisting in driving business growth, customer
engagement, and brand awareness. The platform will be evaluated on its varied
capabilities including Innovation, Targeting and Personalization, Analytics and
Insights, Integration and Compatibility, Campaign Management, ROI and Business
Impact, Eligibility. The category is only open to solution
providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST SOCIAL MEDIA MARKETING & MONITORING PLATFORM

This category recognizes the Social Media Marketing and Monitoring Platform that
has made a significant impact on the businesses. The platform must have proven
to be the leading solution for brands in the industry for facilitating strategic
social media campaigns, fostering meaningful customer engagements, and
delivering valuable insights for informed decision-making. The platform will be
evaluated on its varied capabilities including Campaign Management, Analytics
and Insights, Social Listening and Monitoring, Engagement and Community
Building, Integration and Compatibility, User Interface and Ease of Use,
Customer Support and Training, and others. The category is only open to solution
providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST CONTENT MANAGEMENT TOOL

This category recognizes the Content Management Tool that has made a significant
impact on the businesses. The platform must have proven to be the leading
solution for brands in the industry for efficiently creating, organizing,
managing, and distributing content across various digital platforms. The
platform will be evaluated on its varied capabilities including Usability and
Interface, Content Creation and Editing, Multi-Channel Distribution, Content
Organization and Search, Workflow and Collaboration, Integration and
Compatibility, Analytics and Performance Metrics, and others. The category is
only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


MOST INNOVATIVE CUSTOMER EXPERIENCE MANAGEMENT SOLUTION

This category recognizes the Most Innovative Customer Experience Management
Solution that has made a significant impact on the businesses. The platform must
have the efforts made by martech suppliers who provide brands and enterprises
with the most cutting-edge customer experience management. It demonstrates the
practice of designing and reacting to customer interactions to meet or exceed
customer expectations and, thus, increase customer satisfaction, loyalty and
advocacy. The platform will be evaluated on its varied capabilities including
Innovation and Uniqueness, Personalization and Customization, Omnichannel
Integration, Customer Journey Mapping, Data Analytics and Insights, Proactive
Customer Engagement, Measurable Impact and others. The category is only open to
solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST SALES ENABLEMENT TECHNOLOGY

This category recognizes the Best Sales Enablement Technology that has made a
significant impact on the businesses. The technology must have proven to be the
leading solution for brands in the industry with comprehensive and effective
tools and resources to empower sales teams, enhance their productivity, and
drive successful sales outcomes. It encompasses a range of capabilities,
including content management, training and coaching, analytics, CRM integration,
and sales process automation. The platform will be evaluated on its varied
capabilities including Comprehensive Sales Enablement Capabilities,
User-Friendliness and Adoption, Content Management and Delivery, Training and
Coaching Resources, Analytics and Insights, Integration and Compatibility,
Impact on Sales Performance and Revenue Generation and others. The category is
only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST SEO TOOL/PLATFORM

This category recognizes the Best SEO Tool/Platform that has made a significant
impact on the businesses. The tool/platform must have proven to be the leading
solution for brands in the industry that provides exceptional capabilities and
features to optimize website visibility, improve search engine rankings, and
drive organic traffic. These platforms help businesses stay ahead in the
competitive online landscape by providing data-driven recommendations and
valuable resources to improve search engine visibility and attract relevant
organic traffic. platform will be evaluated on its varied capabilities including
Comprehensive SEO Features, Data Accuracy and Reliability, User-Friendliness and
Ease of Use, Actionable Insights and Recommendations, Competitor Analysis,
Integration and Compatibility, Customer Support and Training, and others. The
category is only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST EMAIL MARKETING PLATFORM

This category recognizes the Best Email Marketing Platform that has made a
significant impact on the businesses. The platform must have proven to be the
leading solution for brands in the industry that has enabled businesses to
create, execute, and optimize effective email marketing campaigns, delivering
engaging and personalized messages to their target audience. These platforms
empower businesses to create visually appealing emails, segment their audience,
automate campaigns, and derive actionable insights from campaign performance.
The platform will be evaluated on its varied capabilities including Email
Creation and Design, List Management and Segmentation, Automation and Workflow,
Deliverability and Compliance, Analytics and Reporting, Integration and
Compatibility, and others. category is only open to solution providers.

₹ 21000 (exclusive of GST)


BEST BRAND SAFETY TOOL

This category recognizes the Best Brand Safety Tool that has made a significant
impact on the businesses. The tool must have proven to be the leading solution
for brands in the industry that has enabled businesses to protect their brand
reputation, maintain a safe advertising environment, and mitigate risks
associated with inappropriate or harmful content placement. These tools empower
businesses to proactively monitor and control where their ads appear, protect
their brand from ad fraud, and deliver a trustworthy experience to their
customers. The platform will be evaluated on its varied capabilities including
Content Monitoring and Classification, Contextual Targeting and Ad Placement
Control, Ad Fraud Detection and Prevention, Viewability and Brand Verification,
Real-time Risk Mitigation, Transparency and Reporting and others. The category
is only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST DIGITAL ASSET MANAGEMENT PLATFORM

This category recognizes the Best Digital Asset Management (DAM) Platform that
has made a significant impact on the businesses. The platform must have proven
to be the leading solution for brands in the industry that empower businesses to
effectively organize, manage, and distribute their digital assets, ensuring
seamless collaboration, efficient workflows, and enhanced brand consistency.
These platforms empower businesses to streamline their asset management
processes, enhance content discoverability, and drive operational efficiency.
The platform will be evaluated on its varied capabilities including Asset
Organization and Metadata Management, Asset Collaboration and Workflow, Asset
Distribution and Publishing, Rights Management and Permissions, Integration and
Compatibility, User Experience and Accessibility and others. The category is
only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST OVERALL EVENT MANAGEMENT PLATFORM/SOLTION

This category recognizes the Best Overall Event Management Platform that has
made a significant impact on the businesses. The platform must have proven to be
the leading solution for brands in the industry that offer comprehensive
solutions for planning, organizing, and executing successful events of all sizes
and types. These platforms serve as a one-stop solution for event organizers,
enabling them to create memorable and impactful experiences for their attendees.
The platform will be evaluated on its varied capabilities including Event
Registration and Ticketing, Event Marketing and Promotion, Attendee Engagement
and Networking, Logistics Management and On-site Support, Analytics and
Reporting, Integration and Compatibility and others. The category is only open
to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


BEST INNOVATIVE ADTECH PLATFORM/ SOLUTION

This category establishes itself as the go-to option for businesses that provide
revolutionary innovations and cutting-edge technological developments in AdTech.
Some of the innovative adtech tools showcases the actionable customer insights
that can increase conversions, and improve ROI and ROAS. The platform will be
evaluated on its varied capabilities including Technological Advancement,
Targeting and Personalization, Cross-Channel Integration, Performance
Optimization, Measurement and Attribution, Integration and Compatibility and
others. The category is only open to solution providers/consultancy/agencies

₹ 21000 (exclusive of GST)


MARTECH DEPLOYMENT AWARDS

Explanation


PROCESS FEE


BEST USE OF PERSONALIZATION

This category recognizes organisations that have successfully harnessed the
potential of personalization to create highly tailored and engaging experiences
for their target audiences. Personalization may include delivering relevant and
customized content, products and services to individual or cohorts of consumers.
Entries are evaluated based on the depth and breadth of personalization, the
innovative use of customer data, and the impact on overall marketing
performance. The winning entry will demonstrate how effective personalization
has positively influenced customer engagement, conversion rates, customer
satisfaction, and overall business outcomes.

₹ 21000 (exclusive of GST)


BEST USE OF CUSTOMER EXPERIENCE PLATFORM/TOOL

The category recognizes organizations that have achieved remarkable success in
utilizing customer experience platforms or tools to deliver exceptional and
personalized experiences to their customers. It acknowledges organizations that
have effectively utilized customer experience platforms or tools to orchestrate
seamless and meaningful interactions across various touchpoints throughout the
customer journey. Entries will be evaluated based on the successful integration
and utilization of the platform or tool, the level of personalization and
customization achieved, and the impact on overall customer satisfaction and
loyalty. The judging criteria will include how the implementation of a customer
experience platform or tool has resulted in tangible improvements in customer
engagement, conversion rates, customer retention, and overall business
performance.

₹ 21000 (exclusive of GST)


BEST USE OF EMAIL MARKETING

This category recognizes organizations that have showcased outstanding
proficiency in harnessing the potential of email marketing to engage, nurture,
and convert their target audience. Especially, organizations that have
effectively utilized martech solutions to create compelling and personalized
email marketing campaigns. Entries will be evaluated based on the strategic use
of segmentation, automation, personalization, and analytics to deliver highly
targeted and relevant content to subscribers. Factors such as open rates,
click-through rates, conversion rates, and overall campaign performance will
also be considered. The winning entry will exemplify how the organization has
leveraged email marketing and martech solutions to achieve exceptional results,
such as increased engagement, improved customer retention, higher revenue, or
measurable business growth.

₹ 21000 (exclusive of GST)


BEST USE OF MARKETING AUTOMATION

This category recognizes organisations that have effectively utilized marketing
automation tools and platforms to optimize their marketing efforts. This may
include use cases such as streamline workflows, nurture leads, deliver
personalized experiences at scale, drive efficiency, enhance customer
engagement, and achieve measurable business results. The submissions will be
evaluated based on the strategic implementation of marketing automation, the
level of personalization achieved, the integration of multiple channels, and the
overall impact on marketing performance. The winning entry will exemplify how
the organization has harnessed marketing automation to automate repetitive
tasks, deliver targeted and timely messages, nurture leads through automated
workflows, and generate tangible outcomes such as increased conversions,
improved ROI, or enhanced customer satisfaction.

₹ 21000 (exclusive of GST)


BEST USE OF AI

This category recognizes organizations that have successfully leveraged
artificial intelligence (AI) capabilities to revolutionize their marketing
efforts. AI has emerged as a game-changer in the martech landscape, enabling
businesses to gain valuable insights, automate processes, and deliver
hyper-personalized experiences to their customers. Evaluation criteria includes
organizations that have effectively harnessed AI algorithms, machine learning,
and predictive analytics to drive marketing innovation. Entries will be
evaluated based on the strategic and innovative use of AI in marketing
campaigns, customer segmentation, content optimization, recommendation engines,
or any other application that enhances marketing performance. The winning entry
will exemplify how the organization has harnessed the power of AI to uncover
hidden patterns, make data-driven decisions, and deliver personalized
experiences that resonate with their target audience. It will showcase tangible
results, such as improved customer engagement, increased conversion rates,
enhanced customer satisfaction, or significant cost savings.

₹ 21000 (exclusive of GST)


BEST USE OF MARTECH FOR SALES ENABLEMENT

This category recognizes organizations that have effectively utilized martech
solutions to optimize their social media marketing efforts. Social media has
become a powerful platform for engaging with audiences, building brand
awareness, and driving business results. Entries will be evaluated based on the
strategic use of martech for social media listening, content creation and
scheduling, audience targeting, analytics, and performance tracking. The winning
entry will exemplify how the organization has leveraged martech solutions to
drive social media engagement, increase reach, and achieve measurable results.
It will showcase innovative strategies, creative content, and data-driven
insights that have led to increased brand visibility, improved audience
engagement, higher conversion rates, or enhanced customer loyalty.

₹ 21000 (exclusive of GST)


BEST USE OF MARTECH FOR SOCIAL MEDIA MARKETING

This category recognizes organizations that have effectively utilized martech
solutions to optimize their social media marketing efforts. Social media has
become a powerful platform for engaging with audiences, building brand
awareness, and driving business results. Entries will be evaluated based on the
strategic use of martech for social media listening, content creation and
scheduling, audience targeting, analytics, and performance tracking. The winning
entry will exemplify how the organization has leveraged martech solutions to
drive social media engagement, increase reach, and achieve measurable results.
It will showcase innovative strategies, creative content, and data-driven
insights that have led to increased brand visibility, improved audience
engagement, higher conversion rates, or enhanced customer loyalty.

₹ 21000 (exclusive of GST)


BEST USE OF MARTECH IN B2B

This category recognizes that have effectively utilized martech solutions to
drive success in business-to-business (B2B) marketing. Entries will be evaluated
based on the strategic use of martech tools and platforms, such as CRM systems,
lead generation and nurturing tools, account-based marketing (ABM) platforms,
analytics, and data-driven insights. The winning entry will exemplify how the
organization has effectively utilized martech to streamline B2B marketing
operations, enhance lead generation and management, optimize marketing
campaigns, and drive measurable business outcomes. It will showcase innovative
strategies, personalized approaches, and effective integration of martech tools
to achieve increased conversion rates, improved sales pipeline performance,
enhanced customer relationships, or accelerated revenue growth.

₹ 21000 (exclusive of GST)


BEST USE OF MARTECH IN B2C

This category recognizes organizations that have effectively utilized martech
solutions to drive success in business-to-consumer (B2C) marketing. Entries will
be evaluated based on the strategic use of martech tools and platforms, such as
customer relationship management (CRM) systems, marketing automation platforms,
data analytics, personalization engines, and omni-channel marketing solutions.
The winning entry will exemplify how the organization has effectively utilized
martech to optimize customer journeys, deliver personalized experiences,
automate marketing campaigns, and drive measurable business outcomes. It will
showcase innovative strategies, data-driven insights, and creative execution
that have led to increased customer acquisition, improved customer retention,
enhanced brand loyalty, or higher customer lifetime value.

₹ 21000 (exclusive of GST)


BEST USE OF MARTECH FOR ABM

This category recognizes organizations that have effectively utilized martech
solutions to drive success in account-based marketing initiatives. Entries will
be evaluated based on the strategic use of martech tools and platforms, such as
ABM platforms, CRM systems, data analytics, marketing automation, and
personalized content delivery. The winning entry will exemplify how the
organization has effectively utilized martech to identify key accounts, tailor
marketing messages, engage decision-makers, and drive measurable business
outcomes. It will showcase innovative strategies, data-driven insights, and
successful integration of martech tools to achieve increased engagement,
improved conversion rates, higher deal sizes, or accelerated revenue growth
through ABM initiatives.

₹ 21000 (exclusive of GST)


BEST USE OF VIDEO ANALYTICS

This category recognizes organizations that have effectively utilized video
analytics to derive insights and generate engagement for their video campaigns.
This includes leveraging video analytics to extract valuable data, understand
viewer behavior, and optimize video content strategies. Entries will be
evaluated based on the strategic use of video analytics tools and platforms to
track metrics such as views, engagement, drop-off rates, and conversions. The
winning entry will exemplify how the organization has effectively utilized video
analytics to inform content creation, improve viewer engagement, and drive
measurable outcomes. It will showcase innovative strategies, data-driven
insights, and successful integration of video analytics tools to achieve
increased viewer retention, improved conversion rates, enhanced brand
perception, or significant return on investment.

₹ 21000 (exclusive of GST)


BEST USE OF DATA ANALYTICS/INSIGHT

This category recognizes organizations that have effectively utilized Data
Analytics/Insight to drive impactful decision-making, enhance business
performance, and achieve remarkable results. This includes leveraging analytics
to unlock valuable information, uncover patterns, and drive actionable insights
that propel organizations forward. The winning entry will exemplify how the
organization has effectively utilized analytics to inform content creation,
improve engagement, and drive measurable outcomes. It will showcase innovative
strategies, data-driven insights, and successful integration of analytics tools
to achieve increased retention, improved conversion rates, enhanced brand
perception, or significant return on investment.

₹ 21000 (exclusive of GST)


BEST MULTI-CHANNEL MARKETING INITIATIVE

This category recognizes excellence in the integration of martech along with
other platforms (3 or more) to deliver highly successful campaigns. The
nominations are open for technology companies, tech platforms, solution
providers, vendors, agencies, brands, consultants, client-side marketers and
individuals working towards making MarTech more effective. This category
recognizes organizations that have effectively utilized Multi-Channel Marketing
to reach and engage their target audience across multiple channels. The winning
entry will exemplify how organisations run integrated and synchronized marketing
efforts across various channels to deliver a cohesive and impactful customer
experience. It will showcase innovative strategies, creativity, channel
integration, customer experience, data-driven approach, and measurable impact.

₹ 21000 (exclusive of GST)


INDUSTRY AWARDS(FOR BRANDS, AGENCIES/CONSULTANCIES & SOLUTION PROVIDERS)

Explanation


PROCESS FEE


D2C

The category recognizes the most innovative and impactful use of marketing
technology in the D2C sector. This may include the use of customer relationship
management (CRM) software, marketing automation tools, personalisation, data
drive decision making, omnichannel integration, social media platforms, and
other digital marketing technologies to better understand customer behaviour,
personalize communications, and improve the overall customer experience. This
category will include brands from selling their products directly to consumers
via online medium, bypassing traditional retail channels Key evaluation criteria
will include demonstrating outstanding results in terms of increased customer
engagement, sales, brand awareness, or other key performance metrics. Use of
strategies that set the brand apart from competitors or generate a significant
return on investment (RoI) will be part of the judging criteria.

₹ 21000 (exclusive of GST)


AUTOMOBILE

This category recognizes the most innovative and effective use of marketing
technology in the automotive industry. This may include the use of customer
relationship management (CRM) software, marketing automation tools,
personalisation, data drive decision making, omnichannel integration, social
media platforms, and other digital marketing technologies to better understand
customer behaviour, personalize communications, and improve the overall customer
experience.The category is open for electric, two wheeler, four wheeler vehicle,
ancilliary products and app-based cab brands. Submissions will be judged based
on several criteria such as demonstrating outstanding results in terms of
increased sales, brand awareness, customer engagement, or other key performance
metrics. Implementation of innovative martech strategies that set the brand
apart from the competition. And generating significant return on investment
(RoI) through the effort.

₹ 21000 (exclusive of GST)


BFSI

The category recognizes the most innovative and impactful use of marketing
technology in BFSI. This may include the use of customer analytics, marketing
automation tools, CRM software, and other digital marketing technologies to
better understand customer behaviour, personalize communications and improve the
overall journey. The category is open to banking, finance, insurance, lending,
trading, mutual funds, and other such categories. Key evaluation criteria will
include demonstrating exceptional results in terms of increased customer
engagement, lead generation, conversion rates, or other key performance metrics.
Use of innovative strategies that stand apart from the competition and generate
a significant return on investment (RoI) will be part of the judging criteria.

₹ 21000 (exclusive of GST)


FMCG - FOOD & BEVERAGES

The category recognizes the most innovative and impactful use of marketing
technology in the fast-moving consumer goods industry (food & beverages). This
may include the use of customer relationship management (CRM) software,
marketing automation tools, personalisation, data drive decision making,
omnichannel integration, social media platforms, and other digital marketing
technologies to better understand customer behaviour, personalize
communications, and improve the overall customer experience. It includes health
beverages, soft drinks, tea, coffee, juices, staples & cereals, bakery &
confectionary, vegetables and meat, dairy products; bottled water and other such
items. Key evaluation criteria will include demonstrating exceptional results in
terms of increased customer engagement, sales, brand awareness, or other key
performance metrics. Use of innovative strategies that set the brand apart from
their competitors and generate a significant return on investment (RoI) will be
a part of judging criteria.

₹ 21000 (exclusive of GST)


FMCG FOR PERSONAL CARE AND COSMETICS

The category recognizes the most innovative and impactful use of marketing
technology in the FMCG Persoanl Care and Cosmetics sector. This may include the
use of customer relationship management (CRM) software, marketing automation
tools, personalisation, data drive decision making, omnichannel integration,
social media platforms, and other digital marketing technologies to better
understand customer behaviour, personalize communications, and improve the
overall customer experience. This category will include brands from oral care;
hair care; skin care; personal wash (soaps); cosmetics and toiletries;
deodorants; perfumes; paper products (tissues, diapers, sanitary); shoe care and
others. Key evaluation criteria will include demonstrating outstanding results
in terms of increased customer engagement, sales, brand awareness, or other key
performance metrics. Use of strategies that set the brand apart from competitors
or generate a significant return on investment (RoI) will be part of the judging
criteria.

₹ 21000 (exclusive of GST)


HOSPITALITY & QSR

This category recognises the most innovative and impactful use of marketing
technology in the hospitality and quick service restaurant industries. This may
include the use of customer relationship management systems, digital marketing,
social media marketing, loyalty programs, omnichannel integration and other
martech solutions to improve customer engagement, drive revenue growth and
enhance overall customer experience. Key evaluation criteria will include
demonstrating outstanding results in terms of increased customer engagement,
improved sales performance, enhanced brand awareness, or other key performance
metrics. Use of strategies that stand apart from competitors and generate
significant return on investment will be part of the judging criteria.

₹ 21000 (exclusive of GST)


RETAIL

This category recognizes the most innovative and impactful use of marketing
technology in the retail industries. This may include use of customer
relationship management systems, digital marketing, artificial intelligence, and
other MarTech solutions to improve customer engagement, drive sales, and enhance
the overall customer experience. This category includes retail chain segments,
shopping malls, grocery store chains and much more. Key evaluation criteria will
include demonstrating outstanding results in terms of increased customer
engagement, improved sales performance, enhanced brand awareness, or other key
performance metrics. Use of strategies that stand apart from competitors and
generate significant return on investment will be part of the judging criteria.

₹ 21000 (exclusive of GST)


E-COMMERCE & Q-COMMERCE

This category recognizes the most innovative and impactful use of marketing
technology in the E-commerce & Q-commerce industries. This may include use of
customer relationship management systems, e-commerce platforms, digital
marketing, artificial intelligence, and other MarTech solutions to improve
customer engagement, drive sales, and enhance the overall customer experience.
This category includes retail chain segments, shopping malls, grocery store
chains and much more. This category will include brands from e-commerce shopping
and quick delivery players. Key evaluation criteria will include demonstrating
outstanding results in terms of increased customer engagement, improved sales
performance, enhanced brand awareness, or other key performance metrics. Use of
strategies that stand apart from competitors and generate significant return on
investment will be part of the judging criteria.

₹ 21000 (exclusive of GST)


ED-TECH

This category recognizes the most innovative and impactful use of marketing
technology in the digital education services industry. This includes companies
who have successfully harnessed technology to improve quality of education and
build strong relationships with students and educators. This may include use of
customer relationship management systems, digital marketing, data analytics, and
other MarTech solutions to improve student engagement, drive revenue growth, and
enhance the overall educational experience. This category will include
educational institutions, universities, colleges, online education providers.
Key evaluation criteria will include demonstrating outstanding results in terms
of increased student engagement, improved learning outcomes, increased revenue,
or other key performance metrics. Use of strategies that stand apart from
competitors and demonstrate a significant return on investment will be part of
the judging criteria.

₹ 21000 (exclusive of GST)


GAMING

This category recognizes the most innovative and impactful use of marketing
technology in the gaming industry. This may include the use of customer
relationship management systems, digital marketing, social media marketing, game
analytics, and other MarTech solutions to improve player engagement, drive
revenue growth, and enhance the overall gaming experience. This category will
include gaming companies. Key evaluation criteria will include demonstrating
outstanding results in terms of increase player engagement, improved
monetization, enhanced brand awareness, or other key performance metrics. Use of
strategies that stand apart from competitors and generate a significant return
on investment will be part of the judging criteria.

₹ 21000 (exclusive of GST)


CONSUMER DURABLES & ELECTRONICS

This category recognizes the most innovative and impactful use of marketing
technology in the consumer durables and electronics industry. This may include
the use of customer relationship management systems, e-commerce platforms,
digital marketing, data analytics, and other MarTech solutions to improve
customer engagement, drive sales and enhance the overall customer experience.
This category will include white goods (TV, Fridge, AC, Washing Machine, Oven,
etc), electronic items (shavers, fans, tubes, bulbs, juicer and others) Key
evaluation criteria will include demonstrating outstanding results in terms of
increased customer engagement, improved sales performance, enhanced brand
awareness, or other key performance metrics. Use of strategies that stand apart
from competitors and generate significant return on investment will be a part of
the judging criteria.

₹ 21000 (exclusive of GST)


TRAVEL & TOURISM

The category recognizes the most innovative and impactful use of marketing
technology in the travel and tourism industry. This may include the use of
customer relationship management systems, e-commerce platforms, digital
marketing, social media marketing, and other MarTech solutions to improve
customer engagement, drive bookings, and enhance overall travel experience. This
category will include - hotels, online booking sites, travel planners, and
others. Key evaluation criteria will include demonstrating outstanding results
in terms of increased customer engagement, improved conversion rates, enhanced
brand awareness, or other key performance metrics. Use of strategies that stand
apart from competitors and generate a significant return on investment will be
part of the judging criteria.

₹ 21000 (exclusive of GST)


SOCIAL MEDIA APPS

The category recognizes the most innovative and impactful use of marketing
technology by social media platforms. This may include the use of artificial
intelligence, machine learning, data analytics and other MarTech solutions to
improve user engagement, drive user acquisition, and enhance overall user
experience. This category includes - dating apps,Key evaluation criteria will
include demonstrating outstanding results in terms of increased user engagement,
improved user retention, enhanced brand awareness, or other key performance
metrics. Use of strategies that stand apart from competitors and generate
significant return on investment will be part of the judging criteria.

₹ 21000 (exclusive of GST)


MEDIA & ENTERTAINMENT (OTT STREAMING APPS)

The category recognizes the most innovative and impactful use of marketing
technology in the media and entertainment industry. This may include the use of
customer relationship management systems, over-the-top platforms, digital
marketing, social media marketing, and other MarTech solutions to improve
customer engagement, drive subscriptions, and enhance overall entertainment
experience. This category includes OTT streaming apps. Key evaluation criteria
will include demonstrating outstanding results in terms of increased audience
engagement, improved conversion rates, enhanced brand awareness, and other key
performance metrics. Use of strategies that stand apart from competitors and
generate significant return on investment will be part of the judging criteria.

₹ 21000 (exclusive of GST)


FMCG FOR HOUSEHOLD/ HOME CARE

The category recognizes the most innovative and impactful use of marketing
technology in the FMCG Household/Home care sector. This may include the use of
customer relationship management (CRM) software, marketing automation tools,
personalisation, data drive decision making, omnichannel integration, social
media platforms, and other digital marketing technologies to better understand
customer behavior, personalize communications, and improve the overall customer
experience. This category will include brands from fabric wash (laundry soaps
and synthetic detergents); household cleaners (dish/utensil cleaners, floor
cleaners, toilet cleaners, air fresheners, insecticides and mosquito repellants,
metal polish and furniture polish) and others. Key evaluation criteria will
include demonstrating exceptional results in terms of increased customer
engagement, sales, brand awareness, or other key performance metrics. Use of
innovative strategies that set the brand apart from their competitors and
generate a significant return on investment (RoI) will be a part of judging
criteria.

₹ 21000 (exclusive of GST)


HEALTHCARE

The category recognizes the most innovative and impactful use of marketing
technology in the healthcare industry. This may include use of patient
relationship management systems, telehealth platforms, digital marketing, data
analytics, and other martech solutions to improve patient engagement, drive
revenue growth, and enhance overall patient experience. This category will
include brands from hospital, online doctor consultation, traditional and
digital first pharmacies, health & wellness centres, Key evaluation criteria
will include demonstrating outstanding results in terms of increased patient
engagement, improve clinical outcomes, increased revenue, or other key
performance metrics. Use of innovative strategies that stand apart from the
competition and generate a significant return on investment (RoI) will be part
of the judging criteria

₹ 21000 (exclusive of GST)


SPECIAL AWARDS

Explanation


PROCESS FEE


MARTECH BRAND OF THE YEAR

The category recognizes a standout brand that has demonstrated exceptional
leadership, innovation, and impact in the field of marketing technology. This
award recognizes their ability to harness technology to optimize marketing
operations, engage customers in meaningful ways, and create a competitive
advantage. Nominees for this award will be evaluated based on their strategic
vision, innovative use of martech tools and platforms, and their ability to
leverage data-driven insights to inform marketing strategies. The winning brand
will have demonstrated a deep understanding of customer needs, effectively
tailored their messaging, and consistently delivered personalized experiences.
This will be a derivative award.

This is a derivative award


MARTECH SOLUTION PROVIDER OF THE YEAR

This category recognizes an exceptional company that has demonstrated
outstanding leadership, innovation, and impact as a provider of marketing
technology solutions. This includes wide applications across various industries
and organizations. This award recognizes their ability to empower clients to
understand market needs, develop innovative strategies, and provide
comprehensive solutions that drive business growth and customer success.
Nominees for this award will be evaluated based on their technical expertise,
product innovation, and their ability to deliver measurable value to their
clients. The winning solution provider will have demonstrated a deep
understanding of the evolving martech landscape, adapted to emerging trends, and
effectively addressed the challenges faced by their clients. This will be a
derivative award.

This is a derivative award

Nominate Now

For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan,
Head of Special Initiatives & Business Strategy, The Economic Times Business
Verticals


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