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 1. Home
 2. Podcasts
 3. Internal Employer Branding and Employee Engagement


INTERNAL EMPLOYER BRANDING AND EMPLOYEE ENGAGEMENT


Recorded on 12 May 2022

Because there is a certain level of unclarity and doubt about internal employer
branding and how it promotes employee engagement, we thought it was the right
moment to go back to the roots of employer branding. So, this episode of the
Vantage HR Influencers podcast is dedicated to HR directors and HR managers who
wish to understand the relevance of employer branding and is likely to explain
why it makes sense to own a great internal employer branding strategy.


ABOUT THE GUEST SPEAKER

Our guest speaker today is Kankana Barua, the CHRO at Healthium Medtech. She has
been instrumental in spearheading a culture of Diversity, Equity, and Inclusion
at Healthium Medtech and driving a transformational journey on people and
processes.

During the pandemic, Kankana has spearheaded the HR team to work as a business
driver in supporting the company by keeping open the manufacturing facilities
with due safety measures even during lockdowns to provide an uninterrupted
supply of essential medical devices to hospitals. She has driven a slew of
initiatives during the pandemic to safeguard the physical, mental and financial
well-being of employees by creating a COVID taskforce.

Under her aegis, the company has culturally integrated into a short duration,
and three new companies were acquired into the Healthium fold in 2021. During
her tenure, a women’s forum, Women’s Alliance for Voluntary Engagement (WAVE),
was also formed to improve gender diversity ratios.

Before joining Healthium, Kankana was Chief People Officer, Tally Solutions Pvt
Ltd. She is also an Associate Member of the Institute of Company Secretaries of
India. She holds degrees in both Law and Human Resources.

Connect with Kankana on Linkedin


SHOW NOTES

(01:02) What keeps Kankana motivated?
(3:30) About Healthium Medtech and how it constantly improves hospital
experiences with world-class products.
(07:11) About the Employee engagement challenges and internal branding
initiatives at Healthium Medtech during the Covid-19 pandemic.
(16:20) Latest employer branding trends for the year 2022.
(23:58) Kankana’s end note.
(25:53) How to reach out to her?


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