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THE WORLD'S MOST ASPIRATIONAL BRANDS CHOOSE CASUAL. THE WORLD'S MOST POWERFUL
BRANDS CHOOSE CASUAL. THE WORLD'S MOST INFLUENTIAL BRANDS CHOOSE CASUAL.
You need a reliable video partner that makes stand-out content.
We deliver content that drives results. Every time. Without fail.
If it has to be good, it has to be Casual.
Find out more
WHAT DO WE DO?
We produce scroll-stopping brand and corporate video content. We are the global
video content production studio for enterprise-level businesses.
We've been in business for two decades. We produce 1000+ projects a year for
Fortune 500 clients. And, we've won 100+ awards.
Our content has increased share prices, driven brand affinity, and galvanized
business results for the world's most influential brands.
Get in Touch
THE CASUAL 5CS
THESE ARE THE LEVERS WE PULL TO MAKE SURE YOUR CONTENT STANDS APART. WHEN ALL
FIVE ARE ALIGNED, THAT’S WHEN THE MAGIC HAPPENS.
CREATIVE
We counter low engagement with creative quality that has won over 100 awards &
counting. Every brief runs through a rigorous process, tapping into our 90+
story & production experts.
CATALYST
We tackle poor outcomes and propel your messaging to your audience by
translating your business goals into tools that deliver your intended result.
CLARITY
We overcome confusion through our copywriting and editing expertise - delivering
crystal-clear, scroll-stopping messaging that travels globally and translates
locally.
COHERENCE
We conquer lack of alignment by aligning content with your core purpose as a
business. Making your project work coherently as part of your wider comms
strategy.
COLLABORATION
We defeat inefficiencies by delivering round the world, round the clock
production capabilities - seamlessly complementing your workflow, wherever you
operate.
find out more
Our production principles guarantee consistently effective results. Every single
time.
OUR WORK
ANY STYLE. ANY FORMAT. ANYWHERE.
SHOWREELS TOP PICKS BY STYLE BY INDUSTRY BY TYPE
Live Action Narrative
Live Action Interview
Mixed Media
2D Animation
3D Animation
Stop Motion
Live Stream
Interactive
360 Video
Automotive
Architecture
Beauty & Fashion
DEI
Education
Energy
Finance
Food and Drink
Health and Pharma
Home and Garden
Insurance
Manufacturing
Medical & Biotech
Professional Services
Real Estate
Retail & Ecommerce
Sport
Tech
Explainer
Hero Content
Content Series
Events
Social Video
Branded Content
Post Production
Editing
Full Service Production
Smart Express (Low Cost)
Remote Filming
Stock Footage Edit
E-Learning
Training
Mixed Media
BMW
GoDaddy
KPMG
NBA
Raleigh Bikes
Prime Trust
Rolls-Royce
DJI Drones
Prudential
Become One
Live Action
Animation
Audio
AI-Powered Video
Become One
What's in a Name?
HEAR WHAT OUR CLIENTS HAVE TO SAY
WE PRIDE OURSELVES ON BEING FLEXIBLE, EFFECTIVE PARTNERS FOR ALL YOUR VIDEO
NEEDS.
let’s talk
YOUR SUPPORT, YOUR PATIENCE AND YOUR SHEER COMMITMENT IS TO BE ADMIRED. I TRULY
RESPECT AND APPRECIATE YOUR TALENT, AND YOUR ABSOLUTE BRILLIANCE IN THE WAY YOU
PULLED TOGETHER A UNIQUE AND SPECIAL VIEW OF OUR BUSINESS.
THE FACT THAT OUR SHARE PRICE CLOSED AT £15.13, UP OVER 10 PENCE ON THE DAY IS
DUE TO THE RICH CONTENT AND THE HIGH-QUALITY PRODUCTION.
Pip Beasley
Prudential Corporation Asia Chief of CEO Operations & Corporate Affairs
CASUAL HAS REVOLUTIONIZED THE WAY WE COLLECT AND TELL STORIES. THEIR WORK HAS
DIRECTLY CONTRIBUTED TO THE HEALTH OF OUR BUSINESS. TO PRODUCE THE SAME WORK
WITH OUR INTERNAL TEAM WOULD HAVE REQUIRED AT LEAST 4X MORE PEOPLE AND
SIGNIFICANTLY MORE EXPENSE AND COMPLEXITY.
Jillian Johnson
Head of Customer Storytelling, GoDaddy
I’VE KNOWN AND WORKED WITH CASUAL FILMS FOR 14 YEARS, WHEN I PREVIOUSLY RAN THE
BRANDED CONTENT STUDIOS AT THE WALL STREET JOURNAL AND BLOOMBERG, AND FORTUNE.
THEY’RE A HUNGRY COMPANY THAT REALLY UNDERSTANDS THE VALUE OF LONG-TERM
PARTNERSHIPS. THEY’RE BY YOUR SIDE THROUGH EVERY SITUATION, ALWAYS PRESENTING
SMART SOLUTIONS, WHATEVER THE PROBLEM IS YOU RUN INTO.
Dave Lennon
Executive Creative Director, Fortune Brand Studio
CASUAL HAS BECOME A PART OF OUR EXTENDED TEAM. WITH THEM, WE’RE NOT DEALING WITH
ANOTHER AGENCY. WE’VE HAD OPEN DIALOGS WITH THEM, AND IT'S CREATED A MUTUALLY
RESPECTFUL PARTNERSHIP. THEY’VE TAKEN THE TIME TO UNDERSTAND EXACTLY WHAT WE’RE
TRYING TO ACHIEVE, CONTRIBUTING TO OUR MESSAGING.
Amy White
VP of Brand and Communications, Avery Dennison
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OUR CLIENTS LOVE PARTNERING WITH US. BUT DON’T TAKE IT FROM US.
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INSPIRE ME WITH AWARD-WINNING WORK
ANY STYLE. ANY FORMAT. ANYWHERE.
Live Action Narrative
Live Action Interview
Mixed Media
2D Animation
3D Animation
Stop Motion
Live Stream
Interactive
360 Video
FAQS
WHAT ARE THE DIFFERENT STYLES OF VIDEO PRODUCTIONS?
There is a wide range of video production services available, creating a whole
host of corporate video productions for clients. But the main categories that
video falls into are animation video production and live action video
production. Within live action and animation, video is then produced with
different purposes, including recruitment video production, explainer video
production and brand video production. We go into a little more detail about
each of these below.
Recruitment video production
Effective recruitment is more than just a simple transaction. It takes a series
of touchpoints - from the initial awareness and attraction through role
selection, the application process and successful onboarding as a new member of
your company. Over the years Casual Films has made films for every step of this
process for some of the world’s largest and most well known companies. This
means that no matter what you are trying to achieve with your recruitment video
we have produced films for similar reasons while up against similar challenges.
Explainer Video Production
“What is it? And how does it work?”. Two questions on the tip of the tongue of
consumers and employees everywhere.
Whether it’s a product or a service, explainer videos are great at increasing
your audience’s comprehension and understanding. Once they have a better grasp
of the product or service, they are much more likely to buy it/adopt
it/implement it.
Animation is a very common approach. It helps simplify the message through clear
visuals and voice over. Concepts are broken down into easy to understand
illustrations. Processes can be explained through kinetic infographics and
typography.
Live action can be helpful when the product or service is better represented ‘in
situ’.
Typically the explainer video process starts with a script. We’ll condense the
information down to a suitable duration, using easy to understand language. This
becomes the backbone for the rest of the production. We’ll then suggest various
ways to bring that script to life, depending on your budget. Animation. Live
action. Mixed media. They can all be executed fairly inexpensively. Indeed the
majority of explainers we produce fall within a 8-20K budget range.
Brand Video Production
Video production when it comes to your brand is an absolute must. Viewers retain
95% of a message when they watch it in a video compared to 10% when reading it
in text. The message you communicate here should lie at the intersection between
what will be of value to your audience, and your purpose as a brand.
Casual can help you identify the best angle with our experienced team of Senior
Creatives and Producers. And once the concept is locked in, your team remains
dedicated to the project throughout the process until it’s delivered, ensuring
creative continuity. Every production decision we make will reflect the idea,
objective, and tone of your brand. This way, when the viewer has that 95%
recall, it’s an effective brand video with effective results.
Something else to map out is how different video formats and channels can
support each other; your video messaging strategy. One approach might be
creating a hero film with umbrella messaging, that can be extended with more
detailed content pillars, and when combined with other content formats you can
tailor the message for the platform. Brand video doesn’t have to stop at the 2
minute mark – Casual Films can help you find a way to get the most mileage from
your video.
WHAT DOES A FULL SERVICE VIDEO PRODUCTION COMPANY OFFER?
A full service video production company offers end-to-end capabilities, taking
you from initial brief to delivered content in one smooth journey. Whatever kind
of corporate video production, marketing video production or brand video
production you’re looking for, a full service company will handle every aspect
of your production using their network of creatives, producers, filmmakers,
editors, animators and audio engineers to write and produce the video marketing
content you need.
WHAT ARE THE KEY FACTORS IN VIDEO PRODUCTION?
Corporate video production doesn’t have to mean corporate video results. We work
on every single brief with the same creative pizazz - no matter the budget, no
matter the subject. In order to get your video right, every single time, we
follow a video production process:
The brief - we make sure we’re all on the same page from the get go. Because we
know, from decades of experience, that when you get the brief right, everything
flows from there.
The creative - we come back to you with ideas, scripts, visual references,
moodboards, anything and everything that we think will help to bring our
thinking for your brand to life for you, so you can get the results you need.
The details - we could be creating a film from user-generated footage or stock
footage. We could be creating a graphic text animated explainer or a stop motion
animation with props crafted from paper. We could be filming a talking head in
an office or filming on a basketball court in Paris with an NBA legend. Each and
every video production is treated with exactly the same care and attention to
detail.
INSIGHTS
News
CASUAL IS NAMED #1 PRODUCTION COMPANY FOR THE SECOND YEAR RUNNING
Casual has been ranked number one in the UK Top 50, marking our second
consecutive year at the top! The rankings, by EVCOM a...
April 01,2024
MORE INSIGHTS
Content Strategy
DESIGN WITH INTENTION: AN ANIMATOR'S GUIDE TO ACCESSIBLE CONTENT
As a video production company, we deal in the language of visual content. But a
crucial piece of creating effective content ...
August 10,2023
MORE INSIGHTS
Case Study
PROJECT WITH THE FRAMEWORKS WINS B2B CONTENT CAMPAIGN OF THE YEAR
Have you ever thought about the efficiency of your street lighting? It's an
essential local government function critical for...
July 31,2023
MORE INSIGHTS
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our privacy practices and commitment to protecting your privacy, please review
our Privacy Policy.
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