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Technology


AT&T, T-MOBILE OFFER FREE IPHONE 15 IN LURE FOR NEW SUBSCRIBERS

 * Dish debuts $60 membership with free annual iPhone upgrades
 * Carriers sweetened usual promos with $1,000 device discounts

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Apple iPhone 15 phones.

Source: Apple, Inc.
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By Scott Moritz and Mark Gurman
September 12, 2023 at 7:43 PM GMT+1

Listen

2:08

The biggest phone debut of the year comes with the smallest price tag, as the
top US wireless carriers announce free iPhone promotions following Apple Inc.’s
introduction of its newest models Tuesday, including the new iPhone 15 starting
at $799 and iPhone 15 Pro starting at $999.

Top US carriers, including AT&T Inc., T-Mobile US Inc. and Verizon
Communications Inc., are offering the models at no cost, or with $1,000
discounts and even free annual upgrades. Dish Network Corp,, which owns Boost
Mobile, is also offering promotions for the first time.

The promotion intensity signals not just the urgency of the sales push going
into the holiday season, but will likely be a test of just how much cost the
carriers are willing to take on in the hunt for subscriber growth. Growth has
slowed dramatically in recent years, especially from the phone-buying frenzy of
the Covid-19 pandemic.



AT&T has set the tone in the past for freebies, this year it is giving away the
iPhone 15 to new and existing customers and offering a $1,000 toward the iPhone
15 Pro. Both promotions require one of AT&T’s unlimited data plans and an
eligible trade in.



T-Mobile has upped the ante a bit, offering a free iPhone 15 Pro or $1,000
toward any iPhone 15 model. The deal is for existing and new customers taking
its top tier Go5G plans and requires an eligible trade in.

Dish, a newcomer to iPhone promotions, is including the iPhone 15 in a $60 a
month Boost Infinite “membership” plan. The offer promises customers a free
iPhone upgrade every year along with an unlimited data plan that is subject to
throttling when use reaches 30 gigabytes. Dish is also providing $1,000 toward
more expensive iPhones.

Verizon said it planned to announce its iPhone 15 promotion after the Apple
event.

Carriers have seen a slowdown in mobile phone subscriber gains as the industry
cools down from prior years. Adding to the struggle to find new customers, cable
giants Charter Communications Inc. and Comcast Corp. have been competing heavily
for wireless subscribers by offering free mobile lines.


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