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IDENTITYQAPREVIEW

Simon Data
Version v1.0.4 released 2 days ago
Your company’s identity is the foundation of your customer experience. But how
do you know if the assumptions you’ve made about your company’s identity model
are correct? That’s where IdentityQA comes in. Our IdentityQA app is designed to
help you validate assumptions about your company’s identity model and ensure
that the data behind the model is accurate and able to support your marketing
strategies. By using this application, you can gain valuable insights to enable
data-driven decisions to strengthen your existing identity model. What to
Expect: 1. Privacy-First Identity Model Analysis Our application runs your
current identity model against your own data to validate whether or not your
identity assumptions are correct, without the data ever leaving your Snowflake
instance! By granting IdentityQA access to a single Snowflake table and
following a few simple steps to configure your identity model inputs, our
application code will take those inputs, run them against the source table, and
output relevant statistics that will help you determine whether or not your
identity model assumptions are correct. 2. Data Quality Validations In addition
to validating whether or not overarching identity assumptions are correct (e.g.
is my customer_id actually unique?), IdentityQA will point to invalid email
addresses (e.g. test@test.com, bobjonesgmail.com) & phone numbers (e.g.
555-555-5555, 123-456-7890) that could potentially lead to bad profile merges or
inefficient use of marketing dollars. Why include email addresses that don’t
have an “@” in your audiences if they can’t ever receive your message? 3. Data
Visualization & Reporting While symptoms of underlying identity issues are often
felt downstream, it can be difficult & overwhelming to start researching or
diagnosing the root cause. Our IdentityQA application provides intuitive data
visualization & comprehensive reports that enable you to understand the key
findings quickly and easily. You will be able to easily identify areas of
improvement and track the progress of your identity model over time. 4.
Actionable Recommendations Based on the analysis and validations, our
application generates actionable recommendations tailored to your company’s
unique identity model. These recommendations will guide you in making informed
decisions to optimize your brand’s identity and strengthen your marketing
communications by enabling your marketing team to use complete, personalized,
and contextual data. We are excited to embark on this journey of validating your
company’s identity model assumptions with you. Let IdentityQA be your trusted
companion in refining your brand’s identity and driving successful marketing
campaigns. Get ready to unlock new levels of brand resonance & customer
engagement!

Show More


BUSINESS NEEDS


DATA QUALITY AND CLEANSING

Is your primary customer identifier truly unique or do you have a lot of
duplicate, messy identity records? IdentityQA will help you find inaccuracies in
your identity model based on your own Snowflake data.

Do you have invalid email addresses and phone numbers in your identity table?
IdentityQA wi...
More


IDENTITY RESOLUTION

Your business is only as effective as your customer identity.

Yet, over 85% of companies have errors in their identity table, leading to
mismatched marketing campaigns and inaccurate business analysis. Without an easy
way for data teams to check the accuracy of their identity table, it remains a
b...
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QUANTITATIVE ANALYSIS

The output of IdentityQA is a comprehensive report on the quality of your
identity model. Based on your customer identifiers and a set of identity model
assertions that you configure, IdentityQA will analyze your data against those
assertions and either prove or disprove them.

After using Identit...
More


SECURITY

Consumer data is kept private and secure. After the app is installed, it is
recommended by the provider to grant the following privileges as needed.
Account level privileges
Privileges to objects
Diagnostics


USAGE EXAMPLES


GRANT USAGE

Before the app can run, it needs to be given access to the correct database,
schema, and table.
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GRANT USAGE ON DATABASE YOUR_DB_NAME to APPLICATION SIMONIDQA;
GRANT USAGE ON SCHEMA YOUR_SCHEMA_NAME to APPLICATION SIMONIDQA;
GRANT SELECT ON TABLE YOUR_TABLE_NAME TO APPLICATION SIMONIDQA;



Show more


SET INPUT TABLE

Configure your IdentityQA input table by defining your identifiers and their
properties. Assume you have an identity table called MY_TABLE with the columns:
email, phone, and user_id.
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CALL SIMONIDQA.APP.SET_INPUT_TABLE(
'MY_TABLE',
[['email', 'email', false],
['phone', 'phone_number', false],
['user_id', 'custom_id', true] -- is stable flag set to true
]);



Show more


SET CONSTRAINTS

Validate your identity assumptions by defining a set of constraints. These
constraints outline the relationships between two identifiers (i.e. 1:1 or
1:many), identifier uniqueness test, and identifier-specific limits (e.g. email
can be shared across a maximum of 3 profiles).
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-- One-to-One relationship check
CALL SIMONIDQA.APP.SET_RELATIONSHIP_CONSTRAINT(`one-to-one`, 'email',
'custom_id');


-- Uniqueness check
CALL SIMONIDQA.APP.SET_UNIQUE_CONSTRAINT('custom_id')


-- Max shared identifier count check
CALL SIMONIDQA.APP.SET_SHARED_IDENTIFIER_LIMIT('email', 3);



Show more


GENERATE REPORT

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CALL SIMONIDQA.APP.generate_report();


-- Report results available in the app, which you can get to by clicking the
installed app in the APPS Snowsight page



Show more


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HELP

Contact Simon Data
Documentation
Support


CLOUD REGION AVAILABILITY


AWS

US West (Oregon)
Canada (Central)
US East (N. Virginia)
US East (N. Virginia)

34 More


LEGAL TERMS

Custom


ABOUT SIMON DATA

Simon Data empowers marketing teams with the only Customer Data Platform (CDP)
purpose-built to increase campaign performance through faster, more precise
segmentation and personalization. The first CDP built on Snowflake, the Simon
Data Platform enables brands to break free from outdated architecture that makes
data hard to access and deploy. That's why Tripadvisor, Equinox, JetBlue, ASOS,
Venmo and many others count on Simon Data to connect with consumers. Low code,
the Simon Data Platform is designed for use by marketers – turning them into
data scientists. Simon Data is a 2022 Built-In Best Places to Work, Great Places
to Work Certified, and is an 8-time G2 Leader in the CDP space.
Show More
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