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Guide, Feedback, and Issue Reporting

2023 Gartner® Market Guide for Retail Store Inventory Management Applications
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SHAPING THE FUTURE OF FULFILLMENT

Al-driven automation in the warehouse, in stores and across omnichannel networks

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WHY GREYORANGE


AUTOMATED FULFILLMENT
ROBOT-AGNOSTIC
ONE SAAS PLATFORM

Why GreyOrange
 * 0
   Robots deployed worldwide
 * 0
   Decisions processed per minute
 * 0%
   Availability

Why GreyOrange
 * 10000
   Robots deployed worldwide
 * 630000
   Decisions processed per minute
 * 99
   Availability

OUR TECHNOLOGY


THE INTELLIGENCE BEHIND YOUR ROBOTIC WORKFORCE

As your warehouse operations need to deliver faster, with more accuracy, and be
nimble to handle peaks and valleys, you need an automation solution that can
adjust in real-time, ensuring you can meet the demands of your consumer.

Explore Our Solutions

WHO COUNTS ON US


TRUSTED BY INDUSTRY LEADERS

See why all types of companies depend on GreyOrange for their warehouse
automation needs.

SEKO LOGISTICS

“In our industry, building a scalable logistics solution to meet the
ever-changing demand cycles, whilst controlling an increasing cost base, is
critical in our customer offering,” said Paul Lockwood, Group Managing Director
UK & I for SEKO. “This new partnership with GreyOrange allows our fulfilment
centres, starting in the UK, to manage those fluctuations seamlessly and empower
our clients to turn their supply chains into a competitive differentiator.
GreyOrange’s AI-driven software and automation serves as a powerful tool to
ensure we’re always delivering high-velocity ecommerce solutions for our clients
no matter the season.”

Paul Lockwood – Group Managing Director UK & I for SEKO

H&M

 



“Incorporating GreyOrange’s modern approaches, such as intelligent software and
robotics, enabled optimizations that transformed our Robbinsville distribution
center into a completely customer-centered operational facility,” said Pascal
Fassler, Head of Logistics, Americas, H&M. “As H&M continues to deploy modern
fulfillment and in-store experiences, our efforts focus on customer
relationships.”

Pascal Fassler – Head of Logistics, Americas, H&M

APPLE EXPRESS

 



“The evolution of human and robotic collaboration will continue to guide the
modern distribution center post-pandemic. Automating our distribution center
using GreyOrange solutions provides us with both greater flexibility and
scalability for future growth, while already enabling faster distribution and
throughput today.”

Nasser Syed – President, Apple Express

QUADRANT KNOWLEDGE SOLUTIONS

According to Akshaysingh Chandel, Analyst, Quadrant Knowledge Solutions,
“GreyOrange’s robust product portfolio and initiative to combine AI/ML and
robotics assist organizations in optimizing operations and meeting fulfillment
needs. GreyOrange offers a dynamic master framework that can integrate with
Ranger Robots and GreyMatter software to deliver agility, accuracy, and optimal
workflows for efficient fulfillment outcomes.” Adds Akshay, “The GreyMatterTM
intelligent Fulfillment Operating System (FOS) from GreyOrange uses real-time
and predictive data to collaboratively orchestrate how and when orders are
filled by people, the company’s AMRs (labeled Ranger robots), and other
companies’ robots and automation agents that have been certified to the
Ranger-standard.”

“GreyMatter communicates with the robots which enables the organization to
support real-time decisions and implement fluidity across operational areas.
Furthermore, the GreyMatter FOS has a command center that provides a visual
representation of real-time performance as well as data-driven options for
informing dynamic decisions and ensuring a continuous flow of inventory.”

Akshaysingh Chandel – Analyst, Quadrant Knowledge Solutions

SISTEMO

“Sistemo is dedicated to providing state-of-the-art technology which delivers
the operational excellence our customers need to scale their business,” said
Ignacio Orellana, founder and director of Sistemo. “By advancing our partnership
with GreyOrange, we can work as a trusted advisor to more customers through
every stage of the process, from business development and solution design, to
installation, support and achieving their company KPIs.” 

Ignacio Orellana – Founder and Director of Sistemo

PIVOTREE

“This partnership is an example of how next-level innovation companies connect
to provide the best fulfillment services using AI and robotics along with WMS
and OMS offerings,” said Jim Brochu, General Manager of Supply Chain, Pivotree.
“We look forward to working with GreyOrange to ensure our joint customers are
set up for continued growth.”

Jim Brochu – General Manager of Supply Chain, Pivotree

ACTIVE ANTS

“The GreyOrange Robots team with our employees to fulfill customer orders with
greater efficiency while also creating a high quality, pleasant work
environment. The setup is unique in the world,” said Jeroen Dekker, managing
partner at Active Ants.

“No matter what I need to do with zone transfer, I can alter the process flow in
GreyMatter even though I’m not a programmer,” said Dekker. “This level of
flexibility allows us to meet our current needs while also having the ability to
quickly make changes. We can easily modify the robot movements if needed as well
as scale up the solution in line with our throughput growth to smartly manage
capital investment.”

Jeroen Dekker – Managing Partner at Active Ants

APOTEK HJÄRTAT

“Through the collaboration, we continue to automate our logistics flows and
thereby lay the foundation for the next generation of e-commerce offerings. We
have chosen GreyOrange because it is an innovative and exciting company that is
at the forefront of technology and that is exactly where we want to be to give
our customers a world-class customer experience…” says Eric Lundberg, CEO of
Apotek Hjärtat.

Eric Lundberg – CEO of Apotek Hjärtat

DAFITI GROUP

“We chose GreyOrange to support our fulfillment operations because we want to
provide our customers with the best possible shopping experience with reliable,
fast delivery times and complete visibility,” said Jose Miguel Cortés, COO for
Spanish Speaking Countries of Dafiti Group. “As we plan for future growth, we
knew that within the next five years we’d need a solution that could give us
increased flexibility and scalability.” 

Jose Miguel Cortés – COO for Spanish Speaking Countries of Dafiti Group

SEKO LOGISTICS

“In our industry, building a scalable logistics solution to meet the
ever-changing demand cycles, whilst controlling an increasing cost base, is
critical in our customer offering,” said Paul Lockwood, Group Managing Director
UK & I for SEKO. “This new partnership with GreyOrange allows our fulfilment
centres, starting in the UK, to manage those fluctuations seamlessly and empower
our clients to turn their supply chains into a competitive differentiator.
GreyOrange’s AI-driven software and automation serves as a powerful tool to
ensure we’re always delivering high-velocity ecommerce solutions for our clients
no matter the season.”

Paul Lockwood – Group Managing Director UK & I for SEKO

H&M

 



“Incorporating GreyOrange’s modern approaches, such as intelligent software and
robotics, enabled optimizations that transformed our Robbinsville distribution
center into a completely customer-centered operational facility,” said Pascal
Fassler, Head of Logistics, Americas, H&M. “As H&M continues to deploy modern
fulfillment and in-store experiences, our efforts focus on customer
relationships.”

Pascal Fassler – Head of Logistics, Americas, H&M

APPLE EXPRESS

 



“The evolution of human and robotic collaboration will continue to guide the
modern distribution center post-pandemic. Automating our distribution center
using GreyOrange solutions provides us with both greater flexibility and
scalability for future growth, while already enabling faster distribution and
throughput today.”

Nasser Syed – President, Apple Express

QUADRANT KNOWLEDGE SOLUTIONS

According to Akshaysingh Chandel, Analyst, Quadrant Knowledge Solutions,
“GreyOrange’s robust product portfolio and initiative to combine AI/ML and
robotics assist organizations in optimizing operations and meeting fulfillment
needs. GreyOrange offers a dynamic master framework that can integrate with
Ranger Robots and GreyMatter software to deliver agility, accuracy, and optimal
workflows for efficient fulfillment outcomes.” Adds Akshay, “The GreyMatterTM
intelligent Fulfillment Operating System (FOS) from GreyOrange uses real-time
and predictive data to collaboratively orchestrate how and when orders are
filled by people, the company’s AMRs (labeled Ranger robots), and other
companies’ robots and automation agents that have been certified to the
Ranger-standard.”

“GreyMatter communicates with the robots which enables the organization to
support real-time decisions and implement fluidity across operational areas.
Furthermore, the GreyMatter FOS has a command center that provides a visual
representation of real-time performance as well as data-driven options for
informing dynamic decisions and ensuring a continuous flow of inventory.”

Akshaysingh Chandel – Analyst, Quadrant Knowledge Solutions

SISTEMO

“Sistemo is dedicated to providing state-of-the-art technology which delivers
the operational excellence our customers need to scale their business,” said
Ignacio Orellana, founder and director of Sistemo. “By advancing our partnership
with GreyOrange, we can work as a trusted advisor to more customers through
every stage of the process, from business development and solution design, to
installation, support and achieving their company KPIs.” 

Ignacio Orellana – Founder and Director of Sistemo

PIVOTREE

“This partnership is an example of how next-level innovation companies connect
to provide the best fulfillment services using AI and robotics along with WMS
and OMS offerings,” said Jim Brochu, General Manager of Supply Chain, Pivotree.
“We look forward to working with GreyOrange to ensure our joint customers are
set up for continued growth.”

Jim Brochu – General Manager of Supply Chain, Pivotree

ACTIVE ANTS

“The GreyOrange Robots team with our employees to fulfill customer orders with
greater efficiency while also creating a high quality, pleasant work
environment. The setup is unique in the world,” said Jeroen Dekker, managing
partner at Active Ants.

“No matter what I need to do with zone transfer, I can alter the process flow in
GreyMatter even though I’m not a programmer,” said Dekker. “This level of
flexibility allows us to meet our current needs while also having the ability to
quickly make changes. We can easily modify the robot movements if needed as well
as scale up the solution in line with our throughput growth to smartly manage
capital investment.”

Jeroen Dekker – Managing Partner at Active Ants

APOTEK HJÄRTAT

“Through the collaboration, we continue to automate our logistics flows and
thereby lay the foundation for the next generation of e-commerce offerings. We
have chosen GreyOrange because it is an innovative and exciting company that is
at the forefront of technology and that is exactly where we want to be to give
our customers a world-class customer experience…” says Eric Lundberg, CEO of
Apotek Hjärtat.

Eric Lundberg – CEO of Apotek Hjärtat

DAFITI GROUP

“We chose GreyOrange to support our fulfillment operations because we want to
provide our customers with the best possible shopping experience with reliable,
fast delivery times and complete visibility,” said Jose Miguel Cortés, COO for
Spanish Speaking Countries of Dafiti Group. “As we plan for future growth, we
knew that within the next five years we’d need a solution that could give us
increased flexibility and scalability.” 

Jose Miguel Cortés – COO for Spanish Speaking Countries of Dafiti Group

SEKO LOGISTICS

“In our industry, building a scalable logistics solution to meet the
ever-changing demand cycles, whilst controlling an increasing cost base, is
critical in our customer offering,” said Paul Lockwood, Group Managing Director
UK & I for SEKO. “This new partnership with GreyOrange allows our fulfilment
centres, starting in the UK, to manage those fluctuations seamlessly and empower
our clients to turn their supply chains into a competitive differentiator.
GreyOrange’s AI-driven software and automation serves as a powerful tool to
ensure we’re always delivering high-velocity ecommerce solutions for our clients
no matter the season.”

Paul Lockwood – Group Managing Director UK & I for SEKO

H&M

 



“Incorporating GreyOrange’s modern approaches, such as intelligent software and
robotics, enabled optimizations that transformed our Robbinsville distribution
center into a completely customer-centered operational facility,” said Pascal
Fassler, Head of Logistics, Americas, H&M. “As H&M continues to deploy modern
fulfillment and in-store experiences, our efforts focus on customer
relationships.”

Pascal Fassler – Head of Logistics, Americas, H&M
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 * 4
 * 5

WHO WE ARE


GREYORANGE WAS FOUNDED ON A FUNDAMENTAL REALITY

You cannot meet modern fulfillment demands with technology built for a previous
era. So we combined AI-driven cloud software and smart robotic automation to
overcome inadequacies in existing warehouse technology and capitalize on modern
market developments.

Learn How We Shape the Future of Fulfillment


INSIGHTS & RESOURCES

“An investment in knowledge pays the best interest.” — Ben Franklin

Featured Content

GREYORANGE NAMED THE LEADER IN 2022 GLOBAL AUTONOMOUS MOBILE ROBOT (AMR) MARKET
ANALYSIS

ATLANTA, August 22, 2022 — GreyOrange, the global leader in automated robotic
fulfillment and inventory optimization software, has been recognized as the
Customer Impact Technology Leader by Quadrant Knowledge Solutions in its SPARK
Matrix™: Autonomous Mobile Robot (AMR)2022 report, published on August 19, 2022.

Keep Reading
Featured Content

THE RETAIL INVENTORY DILEMMA: 7 REASONS WHY REAL-TIME VISIBILITY IS A NECESSITY 

Explore the pressing need for real-time inventory visibility in the retail
industry and the 7 reasons why this transition is crucial for enhanced customer
experiences, cost-cutting and staying competitive.

Keep Reading
Featured Content

FINDING SPACE TO GROW: THE 3 STRATEGIES HELPING 3PLS SUSTAIN MARKET MOMENTUM

Warehouse space is in high demand, with almost all existing space in the US
already in use. At the same time, labor challenges in the warehouse industry are
only getting worse. Learn about the strategies helping third-party logistics
companies (3PLs) sustain their current market momentum.

Keep Reading
Featured Content

GREYORANGE NAMED THE LEADER IN 2022 GLOBAL AUTONOMOUS MOBILE ROBOT (AMR) MARKET
ANALYSIS

ATLANTA, August 22, 2022 — GreyOrange, the global leader in automated robotic
fulfillment and inventory optimization software, has been recognized as the
Customer Impact Technology Leader by Quadrant Knowledge Solutions in its SPARK
Matrix™: Autonomous Mobile Robot (AMR)2022 report, published on August 19, 2022.

Keep Reading
Featured Content

THE RETAIL INVENTORY DILEMMA: 7 REASONS WHY REAL-TIME VISIBILITY IS A NECESSITY 

Explore the pressing need for real-time inventory visibility in the retail
industry and the 7 reasons why this transition is crucial for enhanced customer
experiences, cost-cutting and staying competitive.

Keep Reading
Featured Content

FINDING SPACE TO GROW: THE 3 STRATEGIES HELPING 3PLS SUSTAIN MARKET MOMENTUM

Warehouse space is in high demand, with almost all existing space in the US
already in use. At the same time, labor challenges in the warehouse industry are
only getting worse. Learn about the strategies helping third-party logistics
companies (3PLs) sustain their current market momentum.

Keep Reading
Featured Content

GREYORANGE NAMED THE LEADER IN 2022 GLOBAL AUTONOMOUS MOBILE ROBOT (AMR) MARKET
ANALYSIS

ATLANTA, August 22, 2022 — GreyOrange, the global leader in automated robotic
fulfillment and inventory optimization software, has been recognized as the
Customer Impact Technology Leader by Quadrant Knowledge Solutions in its SPARK
Matrix™: Autonomous Mobile Robot (AMR)2022 report, published on August 19, 2022.

Keep Reading
 * 1
 * 2
 * 3


BLOGS

Insightful videos, podcasts, and articles from across the supply chain,
answering questions about robotic warehouse automation’s what, how, and why.

Visit Our Blog


MARKET RESEARCH

Learnings from the leading analyst houses about the future of distribution, the
supply chain, and the universe.

View Data


EXPERT INSIGHTS

The market’s voice, expert commentary on the supply chain, robotic automation,
and what the world’s leading brands think about the future.

Learn from the Experts



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