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 1. Shell in the United States
 2. Drivers
 3. Together we are a force for good
 4. Force For Good – The Giving Pump


FILL UP FOR A GOOD CAUSE AT THE GIVING PUMP

Shell has launched The Giving Pump at stations across the U.S. to support
children’s charities in local communities from August 1 through September 30,
2021.


WHAT IS THE GIVING PUMP?

It’s the specially marked pump with colorful, purple signage where a portion of
your fill-up will be donated to a children’s charity.


SHELL IS FUELING OUR FUTURE

Nearly 3,000 participating Shell stations across the U.S. are turning empty
tanks into a brighter future.


YOU GAS UP, WE GIVE TO KIDS

Simply fill up at The Giving Pump and a portion of your purchase will be donated
to a local children’s charity.


SEE HOW IT WORKS - THE GIVING PUMP

Read the transcript Close the transcript

Title:  The Giving Pump

Duration: 0:15 seconds

Description: 

An animated video demonstrating how The Giving Pump works to help customers join
Shell stations in supporting local children’s charities.

The Giving Pump Transcript

[Background music plays]

A light, upbeat, happy, energetic track.

[Animated sequence]

We open on an icon of a Shell gas pump. A heart expands into place and pulses as
pipes grow outward from the pump. We pan across the pipes, leading us to a
network of frames with black and white footage of children. We push in on one of
the frames and the footage shifts to color. We keep panning around this web of
pipes and frames before zooming out again to reveal the pump in the center with
the pulsing heart. The logo for THE GIVING PUMP appears above the pump, ideally
in time with the VO.

We zoom in on the top of the pump. Numbers begin increasing, as if someone is
pumping gas. “THE GIVING PUMP” logo scales down into the pump topper, with the
frame drawing around it. An arrow comes down into the frame.

We follow pipes from the previous frame. Then we pan across and push in to
reveal footage of children, shifting from black and white to color, as the super
builds in with the pace of the VO. We continue to follow the pipes through the
interconnected web of frames, zooming in and out. We resolve with all pipes
leading back to the pump with the logo centered.

[Text displays]

{Repeat any text that appears in the video}

THE GIVING PUMP

A PORTION OF YOUR PROCEEDS WILL BE DONATED TO A LOCAL CHILDREN’S CHARITY.

[Voiceover]

This local Shell station...

...is giving back to kids in our community...

...and, with The Shell Giving Pump, it’s easy for you to join us.

Just fill up at the specially marked Shell Giving Pump...

...and a portion of your purchase will be donated to a local children’s charity.

It costs nothing extra...

...but it can mean everything.

               

{Describe what is displayed on the screen}

An animated Shell pump appears on screen and lines branch out from it,
connecting to video clips of children. We zoom in on the pump readout and then a
title appears, followed by more clips of children and a zoom out back to the
pump.


FIND A GIVING PUMP NEAR ME

Participating sites are highlighted in red.


 1. Shell in the United States
 2. Drivers
 3. Together we are a force for good
 4. Force For Good – The Giving Pump

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