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 * Shop All
 * Spring Collection
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    * Shorts

 * Women's
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Ordinary people do
extraordinary things!

Our Mission
“GOAT USA strives to inspire every person to be the greatest version of
themself.”
Our Values
Commitment

GOAT USA believes in a standard of excellence and putting forth our best effort
to our co-workers and customers. Improvement is essential to our service. If you
have suggestions, we are all ears.

"Ideas are cheap. Execution is the only thing that matters!"- Rich Alfaro,
Co-Founder.

Community

Individually we are one drop. Together we are an ocean. Here at GOAT USA, we
believe in the power of community to create positive change. Here are just some
of the communities we are active in: First Responder's Children's Foundation,
Youth Sports Programs, and Primary and Secondary Schools.

"If you want to lift yourself up, lift up someone else." - Booker T. Washington

Family

GOAT USA is a bonding experience for families. A common ground for all, young
and old.

"The most important thing in the world is family and love."- John Wooden

Inspire

GOAT USA's mission is to inspire every person to be the greatest version of
themself. We take inspiration from all the people we have met and continue to
meet on our journey!

"Every single day in every walk of life. Ordinary people do extraordinary
things. Ordinary people accomplish extraordinary things." - Jim Valvano

Passion

GOAT USA loves discovering new ways to improve our company. Collectively, our
team continues to strive do our best each and every day!

"Passion is energy. Feel the energy from focusingonwhat excites you."- Oprah
Winfrey

Positivity

From our product to our personnel, GOAT USA always strives to bring a buzz and
promote good feelings.

"People will never forget how you made them feel." - Maya Angelou

Teamwork

The strength of our team does not only lie in our combined experience and
expertise but our ability to trust each other no matter what the circumstances.
We know that our best work is not produced by individuals but by enjoying
collaboration as a team and supporting each other every day. This team mentality
extends to our customers and partners.

"Find a group of people who challenge and inspire you and you spend a lot of
time with them and it will change your life." - Amy Poehler


FRESH OUT OF COLLEGE

Following a brief and successful run at selling beer t-shirts, we created our
own brand and named it GOAT USA. The inspiration came as the expression "GOAT"
expanded from our everyday conversations with friends to the broader cultural
firmament. We had the vision to put a face to the phrase - hence we created our
logo, Chuck the GOAT!

Outside of one previous batch of t-shirts, we were strangers to the apparel
industry.

Confident and ambitious, we started modestly in Billy O'Keefe's basement (Rich's
grandfather) and built GOAT USA by introducing ourselves to people at live
events of all kinds- street fairs, youth sports, concerts, you name it! We
brought an infectious buzz and unparalleled positive energy that allowed us to
build a great connection with folks from all over the country.


JUST A FEW SHORT YEARS LATER...

We've learned a few things as we built a lifestyle and apparel company that
receives orders nationwide each day.We've enhanced our digital presence, learned
about fabric, printing, and other clothing developments. We opened our own
retail store one mile from where we grew up and expanded our wholesale presence
to 36 states.


NEW MILESTONES AND SUCCESSES.

New milestones and successes have become norms since our modest beginnings in
the summer of 2016. While embracing accomplishment, we have our eyes set on
climbing to the top of the apparel industry.


IN ADDITION, WE MUST ACKNOWLEDGE THE SUPPORT OF OUR FAMILY, FRIENDS, AND FANS AS
WE CONTINUE TO PURSUE OUR DREAMS!




MEET THE GOAT USA GUYS

Dylan McLaughlin

Rich Alfaro

T.J. Cristina


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