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SURVEY: MOST AMERICANS MORE LIKELY TO STAY IN HOTELS, VACATION THIS SUMMER VS.
LAST

WASHINGTON (May 22, 2023) – This summer, most adults are more likely than they
were in the summer of 2022 to stay in a hotel and take vacation trips, according
to a new national Hotel Booking Index survey commissioned by the American Hotel
& Lodging Association (AHLA) and conducted by Morning Consult. 

Thinking about the summer ahead, most adults report being more likely than they
were in 2022 to stay in a hotel (56%), take more frequent (55%) and longer (52%)
leisure or vacation trips, the survey says.

According to the findings, hotels are the top lodging choice among those
planning to travel for business (77%) and leisure (54%) in the next three
months. In addition, 75% of business travelers whose jobs involve traveling are
likely to do so in the next three months, compared to 53% in December
2022/January 2023. 51% of adults are likely to travel overnight for leisure in
the next three months, compared to 36% in December 2022/January 2023.

Survey responses from business travelers indicate that nearly 70% of their
employers have either returned to the pre-pandemic normal or increased amounts
of business travel. This is good news for hoteliers, as business travel is one
of hotels’ main sources of revenue.

Specifically:

 * 49% of business travelers say the average length of business trips is now the
   same as before the pandemic, while another 22% say it’s more than before.
 * 47% of business travelers say the amount of spending their employer will
   cover on business trips is now the same as before the pandemic, while another
   25% say it’s more than before.
 * 46% of business travelers say the share of employees expected or encouraged
   to travel for work is now the same as before the pandemic, while another 24%
   say it’s more than before.

Based on the survey results, AHLA’s Hotel Booking Index score for the next three
months is 7.8/10, or very good. The Hotel Booking Index is a composite score
gauging the short-term outlook for the hotel industry. The ten-point score is
based on a weighted average of survey respondents’ travel likelihood in the next
three months (50%), self-reported household financial security (30%), and a
preference to stay in hotels for travel (20%).

The Hotel Booking Index survey of more than 4,100 adults was conducted April 28
– May 3, 2023. Other key findings include: 

 * Hotels are the most popular lodging choice for those planning to travel
   overnight for the upcoming holidays Columbus Day (47%), Veterans Day (46%),
   Memorial Day (44%), Labor Day (43%), Father’s Day (42%), and Independence Day
   (40%).
 * 86% of business travelers are interested in “bleisure” travel, with 56%
   indicating they have extended a work trip for leisure purposes – sometimes
   referred to as “bleisure” travel – in the last year.
   * Higher earners, urban adults, and adults ages 35-44 are most likely to be
     interested in extending a business trip by a day or two for leisure.
 * 53% of adults are interested in being a digital nomad, including 26% who are
   very interested. Digital nomads work remotely, either full-time or part-time,
   while traveling to new places.

“Americans are planning more hotel stays and vacations this summer than they did
in the summer of 2022, and that is great news for the lodging industry and its
employees,” said AHLA President & CEO Chip Rogers. “It’s also encouraging to
hear most business travelers report that their employers have either returned to
the pre-pandemic normal or increased amounts of business travel. Our industry is
getting stronger, but to keep growing we need to hire more than 100,000 people
around the country. Fortunately, with average hotel wages at near-record levels,
better benefits than ever before, and unprecedented opportunity to move up the
ranks, there’s never been a better time to start a hotel career.”

There are more than 100,000 hotel jobs currently open across the nation, and as
of March, national average hotel wages were near all-time highs at more than $23
per hour. 

To help hotels fill open jobs and raise awareness of the hotel industry’s 200+
career pathways, the AHLA Foundation’s “A Place to Stay” multi-channel
advertising campaign is now active in 20 cities, including Atlanta, Baltimore,
Chicago, Dallas, Denver, Houston, Los Angeles, Miami, Nashville, New York,
Orlando, Phoenix, San Diego, Tampa, Philadelphia, San Francisco, Detroit,
Washington, Seattle, and Boston. For more info on the campaign, visit
thehotelindustry.com.

Download a Hotel Booking Index overview here.

Morning Consult Survey Methodology
The survey by Morning Consult on behalf of AHLA was conducted April 28–May 3,
2023, among 4,117 U.S. adults. The interviews were conducted online and the data
were weighted to approximate a target sample of adults based on gender, age,
race, educational attainment, and region. Topline results have a margin of error
of plus or minus 2 percentage points.
 







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