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Submitted URL: http://pubmatic.com/
Effective URL: https://pubmatic.com/
Submission: On May 13 via api from JP — Scanned from JP
Effective URL: https://pubmatic.com/
Submission: On May 13 via api from JP — Scanned from JP
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LOGIN * Solutions OUR Solutions VIEW ALL * For Publishers * For Buyers * For App Developers * For Video Publishers * Products OUR Products VIEW ALL * AD QUALITY * AUDIENCE ENCORE * CROSS-SCREEN VIDEO * INVENTORY QUALITY * IDENTITY HUB * MEDIA BUYER CONSOLE * OPENWRAP * OPENWRAP OTT * OPENWRAP SDK * PRIVATE MARKETPLACES * Resources OUR Resources VIEW ALL * PubMatic Blog * Research * Case Studies * PubAcademy * Documentation * About OUR Company * About Us * Global Infrastructure * Locations * News * Events * Investor Relations * Careers OUR Careers * Overview * Jobs * Engineering * Our People * Diversity, Equity & Inclusion * Life @ PubMatic * India * Contact * PUBLISHERS * MEDIA BUYERS * * Solutions * OVERVIEW * For Publishers * For Buyers * For App Developers * For Video Publishers * Products * OVERVIEW * AD QUALITY * AUDIENCE ENCORE * CROSS-SCREEN VIDEO * INVENTORY QUALITY * IDENTITY HUB * MEDIA BUYER CONSOLE * OPENWRAP * OPENWRAP OTT * OPENWRAP SDK * PRIVATE MARKETPLACES * Resources * OVERVIEW * PubMatic Blog * Research * Case Studies * PubAcademy * Documentation * About * OVERVIEW * About Us * Global Infrastructure * Locations * News * Events * Investor Relations * Careers * OVERVIEW * Jobs * Engineering * Our People * Diversity, Equity & Inclusion * Life @ PubMatic * India * Contact * LOGIN * PUBLISHERS * MEDIA BUYERS 1. 2. 3. THE FUTURE OF DIGITAL ADVERTISING, BUILT FOR YOU. WATCH NOW GLOBAL AD SPEND TRENDS LEARN MORE THE FUTURE OF PROGRAMMATIC. DELIVERED. PUBMATIC MAXIMIZES CUSTOMER VALUE BY DELIVERING DIGITAL ADVERTISING’S SUPPLY CHAIN OF THE FUTURE CUSTOMER-SPECIFIC SOLUTIONS Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies. UNBIASED APPROACH As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business. MEASURABLE QUALITY We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006. CUSTOMER-SPECIFIC SOLUTIONS Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies. UNBIASED APPROACH As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business. MEASURABLE QUALITY We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006. 1. 2. 3. OUR SOLUTIONS 1. 2. 3. 4. 5. Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners. Our collaborative relationship with the Ad Solutions team at PubMatic has yielded benefits for not only for this client but the wider OMD client roster. KEVIN DONKER, PRODUCT LEAD PROGRAMMATIC, OMD NETHERLANDS Learn How PubMatic & Semasio Boost Campaign Reach by 205% for Omnicom’s OMD NL Having worked with PubMatic in the past, I was confident they would deliver. PubMatic showed us that header bidding need not be the complicated technology that everyone makes it out to be and was with Zee every step of the way. ZEE MEDIA Learn How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s OpenWrap GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability. ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner In exploring the move from our incumbent black box solution, OpenWrap SDK expanded the selection of in-app bidding partners available to us and generated the increase in auction competitiveness, revenue, and transparency that we were looking for. ANDREW WU, PROGRAMMATIC MANAGER, 9GAG Learn How a Popular Social Media Platform is Improving In-App Monetization with PubMatic’s OpenWrap SDK BT has taken a proactive involvement driving greater display supply path transparency for several years. Following the ISBA PwC study, we narrowed down a further set of tests we could run. Working with PubMatic via Essence on the fixed take rate model has given us a positive step forward, improving results and transparency. ALISON THORBURN, MEDIA DIGITAL ACCELERATOR, BT GROUP Learn How Essence UK Helped BT Gain More Supply Chain Control 1. 2. 3. Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners. Our collaborative relationship with the Ad Solutions team at PubMatic has yielded benefits for not only for this client but the wider OMD client roster. KEVIN DONKER, PRODUCT LEAD PROGRAMMATIC, OMD NETHERLANDS Learn How PubMatic & Semasio Boost Campaign Reach by 205% for Omnicom’s OMD NL Having worked with PubMatic in the past, I was confident they would deliver. PubMatic showed us that header bidding need not be the complicated technology that everyone makes it out to be and was with Zee every step of the way. ZEE MEDIA Learn How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s OpenWrap GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability. ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner WE HELP YOU STAY AHEAD OF INDUSTRY TRENDS SUBSCRIBE TO UPDATES × SUBSCRIBE TO UPDATES * REPORTS * BLOG QUARTERLY GLOBAL DIGITAL ADVERTISING SPEND TRENDS: Q1 2022 PubMatic’s Quarterly Ad Spend report was... HOW TO APPROACH CROSS-SCREEN VIDEO AD ADDRESSABILITY Advertisers have demonstrated strong de... NAVIGATING THROUGH ADVERSITY Covid-19 has changed our working environ... PUBMATIC JOINS IAB FINLAND AND INMA NORWAY PubMatic joined the trade associations i... REPORTS QUARTERLY GLOBAL DIGITAL ADVERTISING SPEND TRENDS: Q1 2022 PubMatic’s Quarterly Ad Spend report was... HOW TO APPROACH CROSS-SCREEN VIDEO AD ADDRESSABILITY Advertisers have demonstrated strong de... MORE REPORTS BLOG NAVIGATING THROUGH ADVERSITY Covid-19 has changed our working environ... PUBMATIC JOINS IAB FINLAND AND INMA NORWAY PubMatic joined the trade associations i... MORE BLOG POSTS SCALE THAT DELIVERS VALUE 710 GLOBAL EMPLOYEES ~1.2T ADVERTISER BIDS PER DAY 3.3 PETABYTES OF NEW DATA PROCESSED DAILY PubMatic has created a global infrastructure to maximize customer value and put our customers in control of their digital advertising business. About Us Solutions Products Resources About Us Careers Investor Relations Community PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future. English * English * 日本語 Privacy OPT-OUT Do Not Sell My Personal Information Legal Cookie Preferences SUPPORTING MEMBERS Copyright © 2022 PubMatic, Inc. All Rights Reserved About Cookies On This Site We use cookies to personalize and enhance your experience on our site. Visit our Privacy Policy to learn more or manage your personal preferences in our Cookie Consent Tool. By using our site, you agree to our use of cookies. AcceptOptions