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Submitted URL: http://pixalate.com/
Effective URL: https://www.pixalate.com/
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Submission: On November 14 via api from DE — Scanned from DE
Effective URL: https://www.pixalate.com/
Submission Tags: tranco_l324
Submission: On November 14 via api from DE — Scanned from DE
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* Products Analytics Blocking Media Ratings Terminal * App Trends Share of Voice Breakout Apps Viewability Unique Visitors Active Users Incentivized Apps Downloads * Pixalate Top 100™ Indexes Publisher Trust Indexes Seller Trust Indexes IOT Device Rankings * Resources About Publisher Index Blog Press Reports Team Webinars * Careers * Developer API Analytics MRT Fraud Score Log in Log out Schedule a Demo WHAT'S YOUR RISK LEVEL? Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. BREAKING NEWS: Pixalate Release Delisted Mobile Apps Report Download Report FEATURED NEWS PIXALATE LAUNCHES INDUSTRY’S FIRST AD FRAUD SUPPLY PATH OPTIMIZATION (SPO) TECHNOLOGY TO ADDRESS 75% INCREASE IN IVT WITHIN ARBITRAGED SUPPLY CHANNELS Read More → WEBINAR: CONNECTED TV (CTV) AD SUPPLY CHAIN TRENDS IN H1 2021 Read More → GLOBAL CONNECTED TV AD SUPPLY CHAIN TRENDS REPORT: H1 2021 Read More → Read More OUR CUSTOMERS Learn More RECENT BLOG POSTS Pixalate on ABC7 News: Privacy concerns over Apple App Store posted at 9/14/21 9:45 AM Jalal Nasir, CEO of Pixalate, shared his thoughts on the privacy issues regarding Apple for ABC7 News. Ahead of Tuesday's #AppleEvent, protests outside #Apple Store by @EFF & other #privacy...Read more Kidoodle.tv CTO Dan Riddell on Programmatic CTV Quality & COPPA posted at 6/30/21 11:30 AM Pixalate's Publisher Spotlight Video Series focuses on Connected TV (CTV) and mobile app publishers that achieve high positions in the Publisher Trust Index, which ranks publishers based on overall...Read more Q&A with SmartyAds Founder Ivan Guzenko on Fighting Ad Fraud in CTV posted at 6/24/21 7:30 AM Pixalate spoke with Ivan Guzenko, Founder of SmartyAds, about combatting invalid traffic (IVT) and ad fraud within the rising Connected TV (TV) programmatic ad ecosystem. About Ivan Guzenko: Ivan...Read more PIXALATE TOP 100TM INDEXES Pixalate's Publisher Trust Indexes provide 200+ unique Pixalate Top 100™ rankings for Connected TV (CTV) and Mobile apps based on Pixalate’s analysis of over 5 million apps and 35+ app categories across the Google, Apple, Roku, and Amazon app stores. Learn More USE CASES The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate provides the data and insights across Connected TV (CTV), Mobile Apps, and Websites for privacy, compliance, risk, rankings, and more to bring transparency, quality, and trust to the open web. Learn More DISCOVERY Our Media Ratings Terminal Discovery tool sheds light on millions of web properties, analyzing 2 Trillion data points a month across Connected TV (CTV), Mobile Apps, and Websites, providing privacy, compliance, risk, app details, traffic, brand safety, and more to bring transparency, quality, and trust to the open web. Learn More PROGRAMMATIC ANALYTICS Pixalate’s Analytics enables you to transact confidently using a scaled, omnichannel platform for fraud, brand safety, and display viewability. We monitor over 5+ million apps, 80 million domains, and 300+ million OTT devices - detecting over 35 types of invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites - to give you the industry’s only complete coverage platform. Learn More AD FRAUD BLOCKING Pixalate’s pre-bid Blocking is the only solution that prevents invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites from 5+ million apps, 80 million domains, and 300+ million OTT devices. You execute confidently as we block over 40 types of IVT to give you full protection. Learn More CUSTOMERS We love our customers and are proud to partner with leaders across programmatic advertising. Previous Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us. Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend. Priscilla Aybar Digital Director, Independent Expenditure As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys. At Verizon Media, trust and transparency are paramount, and insights like Pixalate’s new CTV and mobile app ratings help drive further visibility into the programmatic ad supply chain. Patrick McCormack Vice President, Global Partnerships at Verizon Media I’ve worked in the advertising industry for 20 plus years, and the Publisher Trust Index that Pixalate is introducing will truly be a game-changer. As a company that is laser-focused on maximizing the CTV space, we need a resource like this to make sure that we’re operating with the highest quality insights possible. Many industries have already taken massive steps toward increasing transparency, and Pixalate is helping to drive that with this new offering. Jerrold Son Executive Director, Ad Operations at XUMO Connected TV and mobile app advertising are both growing, but for buyers to fully embrace the potential opportunity, we need to enhance access to high-quality, brand-safe inventory. Pixalate's Publisher Trust Index is an important tool for advertisers that want to expand their CTV or mobile app footprint beyond a handful of household names. These rankings will shine a light on the broader portfolio of premium apps that can deliver on the programmatic promise of scale and efficiency. Eric Bozinny Senior Director, Marketplace Quality, PubMatic MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally. François Zolezzi Head of Supply Quality, Criteo To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers. It's a valuable resource across a number of metrics including invalid traffic, Pixalate advisories, inventory by region, authorized sellers and more. Peter Turner Business Development, LinkedIn Marketing Solutions Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us. Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend. Priscilla Aybar Digital Director, Independent Expenditure As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys. At Verizon Media, trust and transparency are paramount, and insights like Pixalate’s new CTV and mobile app ratings help drive further visibility into the programmatic ad supply chain. Patrick McCormack Vice President, Global Partnerships at Verizon Media Next * 1 * 2 * 3 * 4 * 5 * 6 STATS 5M+ Mobile App Analyzed 40K+ CTV Apps Analyzed 200+ Unique Indexes 2T+ Data Points Analyzed 35+ App Categories 4 Global Regions -------------------------------------------------------------------------------- Copyright © 2021 Pixalate UK Phone: +44 (0)800 011 2050 US Phone: +1 888 749 2528 * Analytics * Blocking * Media Ratings Terminal * Publisher Trust Indexes * Seller Trust Indexes * IOT Device Rankings * Blog * Press * Careers * Team Get the latest in industry news! Subscribe here.* *By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy Terms of Use Privacy Policy GDPR Compliance Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” X Subscribe to the Pixalate Blog. The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our Terms of Use and Privacy Policy. X CONTACT US12 Loading... X DOWNLOAD GSTI Loading... X Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our Terms of Use and Privacy Policy.