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Pixalate is the market-leading fraud protection, privacy, and compliance
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BREAKING NEWS: Pixalate Release Delisted Mobile Apps Report  Download Report




FEATURED NEWS

PIXALATE LAUNCHES INDUSTRY’S FIRST AD FRAUD SUPPLY PATH OPTIMIZATION (SPO)
TECHNOLOGY TO ADDRESS 75% INCREASE IN IVT WITHIN ARBITRAGED SUPPLY CHANNELS

 

Read More →



WEBINAR: CONNECTED TV (CTV) AD SUPPLY CHAIN TRENDS IN H1 2021

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GLOBAL CONNECTED TV AD SUPPLY CHAIN TRENDS REPORT: H1 2021

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OUR CUSTOMERS

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RECENT BLOG POSTS

Pixalate on ABC7 News: Privacy concerns over Apple App Store
posted at 9/14/21 9:45 AM

Jalal Nasir, CEO of Pixalate, shared his thoughts on the privacy issues
regarding Apple for ABC7 News. Ahead of Tuesday's #AppleEvent, protests outside
#Apple Store by @EFF & other #privacy...Read more


Kidoodle.tv CTO Dan Riddell on Programmatic CTV Quality & COPPA
posted at 6/30/21 11:30 AM

Pixalate's Publisher Spotlight Video Series focuses on Connected TV (CTV) and
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which ranks publishers based on overall...Read more


Q&A with SmartyAds Founder Ivan Guzenko on Fighting Ad Fraud in CTV
posted at 6/24/21 7:30 AM

Pixalate spoke with Ivan Guzenko, Founder of SmartyAds, about combatting invalid
traffic (IVT) and ad fraud within the rising Connected TV (TV) programmatic ad
ecosystem. About Ivan Guzenko: Ivan...Read more





PIXALATE TOP 100TM INDEXES

Pixalate's Publisher Trust Indexes provide 200+ unique Pixalate Top 100™
rankings for Connected TV (CTV) and Mobile apps based on Pixalate’s analysis of
over 5 million apps and 35+ app categories across the Google, Apple, Roku, and
Amazon app stores.

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USE CASES

The programmatic supply chain poses a significant trust and safety issue for
both ad buyers and sellers. Pixalate provides the data and insights across
Connected TV (CTV), Mobile Apps, and Websites for privacy, compliance, risk,
rankings, and more to bring transparency, quality, and trust to the open web.

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DISCOVERY

Our Media Ratings Terminal Discovery tool sheds light on millions of web
properties, analyzing 2 Trillion data points a month across Connected TV (CTV),
Mobile Apps, and Websites, providing privacy, compliance, risk, app details,
traffic, brand safety, and more to bring transparency, quality, and trust to the
open web.

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PROGRAMMATIC ANALYTICS

Pixalate’s Analytics enables you to transact confidently using a scaled,
omnichannel platform for fraud, brand safety, and display viewability. We
monitor over 5+ million apps, 80 million domains, and 300+ million OTT devices -
detecting over 35 types of invalid traffic (IVT) across Connected TV (CTV),
Mobile Apps, and Websites - to give you the industry’s only complete coverage
platform.

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AD FRAUD BLOCKING

Pixalate’s pre-bid Blocking is the only solution that prevents invalid traffic
(IVT) across Connected TV (CTV), Mobile Apps, and Websites from 5+ million apps,
80 million domains, and 300+ million OTT devices. You execute confidently as we
block over 40 types of IVT to give you full protection.

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CUSTOMERS

We love our customers and are proud to partner with leaders across programmatic
advertising.


Previous

Working with Pixalate this past election cycle provided us with a level of
transparency and visibility into our ad buying that we were unable to find
elsewhere. Pixalate's accreditations in OTT were particularly critical to us. 
Given our focus on video advertising, such validation was all the more important
for reaching voters during the pandemic. The level of collaboration that
Pixalate provided was critical in helping us to eliminate IVT, improve
viewability, and maximize our ad spend.



Priscilla Aybar
Digital Director, Independent Expenditure

As ad spend on channels like CTV grows by leaps and bounds, advertisers need
greater transparency into their programmatic buys. At Verizon Media, trust and
transparency are paramount, and insights like Pixalate’s new CTV and mobile app
ratings help drive further visibility into the programmatic ad supply chain.

 



Patrick McCormack
Vice President, Global Partnerships at Verizon Media

I’ve worked in the advertising industry for 20 plus years, and the Publisher
Trust Index that Pixalate is introducing will truly be a game-changer. As a
company that is laser-focused on maximizing the CTV space, we need a resource
like this to make sure that we’re operating with the highest quality insights
possible. Many industries have already taken massive steps toward increasing
transparency, and Pixalate is helping to drive that with this new offering.
 


Jerrold Son
Executive Director, Ad Operations at XUMO

Connected TV and mobile app advertising are both growing, but for buyers to
fully embrace the potential opportunity, we need to enhance access to
high-quality, brand-safe inventory. Pixalate's Publisher Trust Index is an
important tool for advertisers that want to expand their CTV or mobile app
footprint beyond a handful of household names. These rankings will shine a light
on the broader portfolio of premium apps that can deliver on the programmatic
promise of scale and efficiency.


Eric Bozinny
Senior Director, Marketplace Quality, PubMatic

MRT offers Criteo access to critical insights helping us evaluate brand safety
signals and maintain our quality standards across our in-app supply globally.



François Zolezzi
Head of Supply Quality, Criteo

 

To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT
to evaluate publishers. It's a valuable resource across a number of metrics
including invalid traffic, Pixalate advisories, inventory by region, authorized
sellers and more.



Peter Turner
Business Development, LinkedIn Marketing Solutions

Working with Pixalate this past election cycle provided us with a level of
transparency and visibility into our ad buying that we were unable to find
elsewhere. Pixalate's accreditations in OTT were particularly critical to us. 
Given our focus on video advertising, such validation was all the more important
for reaching voters during the pandemic. The level of collaboration that
Pixalate provided was critical in helping us to eliminate IVT, improve
viewability, and maximize our ad spend.



Priscilla Aybar
Digital Director, Independent Expenditure

As ad spend on channels like CTV grows by leaps and bounds, advertisers need
greater transparency into their programmatic buys. At Verizon Media, trust and
transparency are paramount, and insights like Pixalate’s new CTV and mobile app
ratings help drive further visibility into the programmatic ad supply chain.

 



Patrick McCormack
Vice President, Global Partnerships at Verizon Media

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STATS


5M+

Mobile App Analyzed


40K+

CTV Apps Analyzed


200+

Unique Indexes


2T+

Data Points Analyzed


35+

App Categories


4

Global Regions

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect
to the factors that Pixalate believes can be useful to the digital media
industry. Any proprietary data shared is grounded in Pixalate’s proprietary
technology and analytics, which Pixalate is continuously evaluating and
updating. Any references to outside sources should not be construed as
endorsements. Pixalate’s opinions are just that - opinion, not facts or
guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various
laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising
measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally
as traffic that does not meet certain ad serving quality or completeness
criteria, or otherwise does not represent legitimate ad traffic that should be
included in measurement counts. Among the reasons why ad traffic may be deemed
invalid is it is a result of non-human traffic (spiders, bots, etc.), or
activity designed to produce fraudulent traffic.”






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