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 * Pricing
 * Solutions by Role
 * Solutions by Use Case
 * Our Data
 * Resources
 * Login



 * Solutions by Role
 * Sales
 * Marketing
 * Enterprise
 * Account Management
 * Recruiting



 * Solutions by Use Case
 * Prospecting
 * Demand Generation
 * Data Management
 * Data Custom Solutions
 * Conversation Intelligence
 * Buyer Intent
 * Website Chat



 * Prospecting
 * Contact & Company Search
   
   B2B intelligence, at your fingertips

 * Buyer Intent
   
   Insights you can’t get anywhere else

 * Web Research & Social Selling
   
   Access data, on-demand

 * Automated Intelligence & Outreach
   
   Deliver the right message to the perfect prospect

 * Ideal Customer Profile
   
   Reveal the prospects you should be targeting



 * Demand Generation
 * Webform Optimizations
   
   Convert more leads using less form fields

 * Website Visitor Tracking
   
   Capture anonymous visitors & take immediate action



 * Data Management
 * Lead Enrichment
   
   Append existing & incoming lead records

 * Activity & Pipeline Management
   
   Capture contacts & sync communications into your CRM

 * Compliance API
   
   Ensure your data complies with GDPR & CCPA



 * Data Custom Solutions
 * Enterprise API
   
   Add ZoomInfo's B2B intelligence to your infrastructure

 * Integrations
   
   Integrate best-in-class B2B intelligence into your business applications



 * Resources
 * The Pipeline
 * Case Studies
 * Partner Program
 * Resource Center
   
 * Learning Hub
 * Interactive Tools
 * About Us
   



 * Free Trial


ON TRACK TO SET NEARLY 1,000 MEETINGS PER MONTH




 * “WORKFLOWS AND FORMCOMPLETE ARE A TREMENDOUS PART OF OUR EXECUTION. WE’RE
   ABLE TO ENGAGE WITH PROSPECTS AS CLOSE TO IN-REAL-TIME AS POSSIBLE AND WHEN
   THEIR PROBLEMS ARE MOST RELEVANT.”


 * CHRIS ANZALONE CO-FOUNDER OF DEMANDCAPTURE


ABOUT THE COMPANY

DemandCapture, a New York-based technology company, is a leading provider of
sales and marketing solutions designed to help businesses maximize their revenue
potential. Leveraging advanced technology, data-driven insights, intent data
capabilities, and human ingenuity, DemandCapture empowers organizations to
effectively engage their target audiences, optimize lead generation efforts, and
accelerate sales growth. DemandCapture was born out of a vision to create a
revenue-generating stopgap between technology and service.

Industry: Software

 THE CHALLENGE

The founding partners of DemandCapture set out on a mission to eliminate
appointment setting as a service, and instead focus on capturing the engagement
and of in-market prospects. They had worked with a number of data providers to
access account and contact-level data based on content consumption, buying
behaviors, and intent signals. They would then use their Vision Deep Learning
Intent Algorithm to run complex analysis on the data to identify patterns across
multiple buying signals, but pieces of their tech puzzle were still missing:
automation that would enable the team to take action at scale.


“We were pulling from multiple data sources, but recognized early on that we
were missing the real time intent metrics and automation to actually make the
data actionable,” shared Chris Anzalone, Co-Founder of DemandCapture. In order
to deliver on the goal of providing a quality experience for Mid Market and
Enterprise technology sales teams, DemandCapture needed to find a way to connect
with sales-ready prospects at exactly the right time.


THE SOLUTION

Through the relationship built with ZoomInfo’s sales team, DemandCapture was
introduced to MarketingOS as the missing puzzle piece of their tech stack. The
automation provided in the platform allowed the team to connect with engaged
prospects at a much faster and higher-quality rate.


“We like to say that we deliver problem-aware, solution seeking prospects while
they’re in-market. I think the specific timing was the piece that we were
missing, and that’s really what ZoomInfo is able to provide for us” states
Anzalone. “When working with such a large data set, you can unlock new
possibilities when your data streams in real-time, and that’s exactly what
MarketingOS allows us to do.”


The DemandCapture team builds their Ideal Customer Profile (ICP) within the
MarketingOS platform using Targeted Audiences, giving them the ability to
minimize targeting inefficiencies and customize segments. As Audiences are set,
MarketingOS’s Intent data enables the DemandCapture Vision Algorithm to
prioritize engagement and reach out to warm prospects almost immediately upon
signaling significant buying behavior. Intent provides greater visibility into
the accounts with the highest likelihood to buy, and according to Forrester
research, being the first vendor to engage a prospect and guide the solution
evaluation process results in a 74% win rate.


Even more, by setting up Workflows, the DemandCapture team now automates their
process in order to scale their entire go-to-market motion. “Workflows and
FormComplete are a tremendous part of our execution. We’re able to engage with
prospects as close to in-real-time as possible and when their problems are most
relevant,” comments Anzalone. Workflows enable the DemandCapture’s team to
automate their plays based on buying signals, decrease time spent on research,
and qualify more leads effectively.


Likewise, with FormComplete, the details of a warm lead aren’t lost on an
abandoned form. The ability to strike while the iron is hot has made lead
conversion a daily reality for the team who are on track to set nearly 1000
meetings per month with an organization-wide cancel rate of less than 5%.


THE RESULTS

With this innovative process in place, DemandCapture is sprinting ahead of its
competitors. “The automation that Workflows provides on the backend helps us be
really effective on the frontend. We are extremely proud of our consistent
90-second SLA with prospects who’s buying signals break our algorithms’
predetermined threshold,” shared Anzalone. On the whole, the company has
experienced exponential revenue growth month over month, and expects that this
will continue to grow with time. And while these metrics consider the entire
tech stack in play, MarketingOS will continue to serve as a key component in
DemandCapture’s winning game.

 


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