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DMANC CERTIFIED SUSTAINABLE MARKETER (CSM) REQUIREMENTS


ENHANCE YOUR CAREER: REQUIREMENTS ON HOW TO BECOME A CERTIFIED SUSTAINABLE
MARKETER (CSM)

Businesses are under increasing pressure from investors, regulators, employees
and society to lead the way in driving a more sustainable future, and with that
comes the opportunity to make bold commitments and establish new sustainable
markets which give back to people, the planet and profit. And it provides new
career opportunities and goals for marketers:

 * The landscape is changing, stakeholder demands are increasing, and
   regulation, policy and reporting are evolving—education and awareness are a
   must if businesses and you as a marketer are to succeed in the future.
 * Greenwashing is no longer being ignored—don’t fall foul of it, protect your
   company’s brand reputation, build trust, and feel confident that the claims
   you are making are considered, substantiated and demonstrate your commitment
   to the triple bottom line.
 * Equip yourself to be a force for good, unlocking innovative solutions, new
   ways of thinking and better ways to communicate which go beyond your
   company’s products and services.

Marketers can use their skills and powers for good, and transparency and
authenticity is critical. Greenwashing is no longer being ignored, and marketers
must ensure they are educated and aware in order to protect their brand’s
reputation, build trust and feel confident that the claims they are making are
considered, substantiated and demonstrate commitment to the triple bottom
line. Be the first of an elite group of marketers in the United States to be
certified in sustainable marketing.  Use this certificate to enhance your resume
and LinkedIn profile with a digital badge we’ll provide you, plus we’ll send you
a frame-able printed certificate to hang on your office wall.

       




To qualify, all you have to do is complete a 3-module masterclass series.

Module 1 of this 3-part masterclass looks at how the regulatory and mandatory
reporting environment is changing. What this means for business, and the
challenges, but more importantly the opportunities for marketers to be part of
the solution to building sustainable markets and shaping new behaviors.

Module 2 focuses on greenwashing which together with ‘green hushing’ is on the
rise, and bringing with it negative attention, tightening of regulations and
guidelines, and further erosion of trust. While the responsibility sits with the
organization, the spotlight shines more brightly on marketing as the
communicators and storytellers, so education and awareness is important when
navigating sustainable marketing.

Module 3 the final part in this masterclass series dives into sustainable
marketing action. Exploring what it looks like and how to do it. Sustainable
marketing isn’t about totally reinventing marketing, but rather about rethinking
all guises of marketing through a responsible lens.

All of these classes also count toward the 8-course requirement for a
Certificate in Digital Marketing.


DETAILS ON REGISTRATION:

Live online masterclasses are recorded.

Registered pre-recorded masterclass attendees will also have the recording
available on-demand.

Watch recorded courses as many times as you want, they never expire. You can
stop and start in the middle of the video as many times as you need. You’ll also
receive the course workbook in PDF format.  Most courses offer additional
materials such as checklists and sample templates provided by the instructor.


TERMS & CONDITIONS:

Students must provide a valid email address so that course workbooks and/or
webinar links can be sent in advance of each webinar/workshop.

You may cancel a workshop registration up to 48 hours before the class time by
going to https://dmanc.org/cancellation-page/ . You will receive a full refund
if this is received up to 48 hours before the class time. No-shows will be
billed and will not be refunded. No other refunds will be issued for any reason,
except at the sole discretion of the DMAnc.org management.

Purchases of recorded classes are considered final, and no refunds will be
granted.

The DMAnc reserves the right to cancel and re-schedule webinars/masterclasses
due to low enrollment and/or any other factors at our discretion. We reserve the
right to refuse service to any person or group.


FREE WORKSHOP UPDATES:

As long as we have your up-to-date contact information, you’ll be sent an
updated masterclass recording and slide presentation to most of the courses
offered at no charge for a minimum of one time and for one year. That’s our way
of saying “Thank You” for being a part of our learning community.

Testimonials

The course was timely, interesting, and informative. I walked away from it was a
ton of ideas I want to implement at my company in the short and long term.

Drew McGregorContent Marketing Manager, Hamilton Company
Summary
Article Name
Certified Sustainable Marketer (CSM) Requirements

Description
Marketers have the opportunity to use their skills and powers for good, and
transparency and authenticity is critical. Greenwashing is no longer being
ignored, and marketers have to ensure they are educated and aware in order to
protect their brand’s reputation, build trust and feel confident that the claims
they are making are considered, substantiated and demonstrate commitment to the
triple bottom line.

Author
Laurie Beasley

Publisher Name
Direct Marketing Association of Northern California

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