www.feefo.com
Open in
urlscan Pro
104.16.75.76
Public Scan
Submitted URL: https://email.feefo.com/e3t/Ctc/I5+113/cHfgL04/VW7QL056fszsW3Pm7Qt6VSRSWW1KLHGL56HW_FN3wqV6T5nR32W69t95C6lZ3pRW7BlZQ23JM...
Effective URL: https://www.feefo.com/uk/business/resources/business-insights/the-quest-for-authenticity-verified-reviews-and-sustaina...
Submission: On December 05 via api from ES — Scanned from ES
Effective URL: https://www.feefo.com/uk/business/resources/business-insights/the-quest-for-authenticity-verified-reviews-and-sustaina...
Submission: On December 05 via api from ES — Scanned from ES
Form analysis
2 forms found in the DOMPOST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/5707407/4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f
<form id="hsForm_4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/5707407/4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"
class="hs-form-private hsForm_4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f hs-form-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f hs-form-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f_251a51a2-d25a-45a7-823d-decddb1e3839 hs-form"
target="target_iframe_4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" data-instance-id="251a51a2-d25a-45a7-823d-decddb1e3839" data-form-id="4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" data-portal-id="5707407">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your First name"
for="firstname-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>First name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" name="firstname" required="" placeholder="First name" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your Email" for="email-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>Email</span><span
class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" name="email" required="" placeholder="Business email address" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_interested_in_feefo_for_your_business_tick_this_box_for_a_free_demo_ hs-interested_in_feefo_for_your_business_tick_this_box_for_a_free_demo_ hs-fieldtype-booleancheckbox field hs-form-field">
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
<ul class="inputs-list">
<li class="hs-form-booleancheckbox"><label for="interested_in_feefo_for_your_business_tick_this_box_for_a_free_demo_-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="hs-form-booleancheckbox-display"><input
id="interested_in_feefo_for_your_business_tick_this_box_for_a_free_demo_-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="hs-input" type="checkbox" name="interested_in_feefo_for_your_business_tick_this_box_for_a_free_demo_"
value="true"><span><strong>Interested in Feefo for your business? </strong>Tick this box to book a demo with a consultant.</span></label></li>
</ul>
</div>
</div>
<div class="hs_source_campaign_dynamics hs-source_campaign_dynamics hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-source_campaign_dynamics-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class=""
placeholder="Enter your Dynamics Source Campaign" for="source_campaign_dynamics-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>Dynamics Source Campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="source_campaign_dynamics" class="hs-input" type="hidden" value="Content"></div>
</div>
<div class="hs_initial_channel_dynamics hs-initial_channel_dynamics hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-initial_channel_dynamics-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class=""
placeholder="Enter your Dynamics Initial Channel" for="initial_channel_dynamics-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>Dynamics Initial Channel</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="initial_channel_dynamics" class="hs-input" type="hidden" value="Inbound"></div>
</div>
<div class="hs_initial_source_dynamics hs-initial_source_dynamics hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-initial_source_dynamics-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class=""
placeholder="Enter your Dynamics Initial Source" for="initial_source_dynamics-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>Dynamics Initial Source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="initial_source_dynamics" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_ga_client_id hs-ga_client_id hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-ga_client_id-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your GA Client ID"
for="ga_client_id-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>GA Client ID</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="ga_client_id" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_source-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your UTM Source"
for="utm_source-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>UTM Source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_source" class="hs-input" type="hidden" value="hs_email"></div>
</div>
<div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your UTM Medium"
for="utm_medium-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>UTM Medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_medium" class="hs-input" type="hidden" value="email"></div>
</div>
<div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_campaign-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your UTM Campaign"
for="utm_campaign-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>UTM Campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value="Q4_2023_Reviews_As_A_Strategy"></div>
</div>
<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your UTM Term"
for="utm_term-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>UTM Term</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_device hs-device hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-device-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your Device"
for="device-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>Device</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="device" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_form_type__content_ hs-form_type__content_ hs-fieldtype-radio field hs-form-field" style="display: none;"><label id="label-form_type__content_-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class=""
placeholder="Enter your Form Type (Content)" for="form_type__content_-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>Form Type (Content)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="form_type__content_" class="hs-input" type="hidden" value="Content Download"></div>
</div>
<div class="hs_form_category hs-form_category hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-form_category-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" class="" placeholder="Enter your Form category"
for="form_category-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f"><span>Form category</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="form_category" class="hs-input" type="hidden" value="content_download"></div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Download now"></div>
</div><input name="hs_context" type="hidden"
value="{"embedAtTimestamp":"1701794806249","formDefinitionUpdatedAt":"1701680507416","lang":"en","renderRawHtml":"true","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/119.0.6045.199 Safari/537.36","pageTitle":"The Quest For Authenticity: Verified Reviews and Sustainability","pageUrl":"https://www.feefo.com/uk/business/resources/business-insights/the-quest-for-authenticity-verified-reviews-and-sustainability?_hsenc=p2ANqtz-8Ka5lVib8gEgSGyWRBtikzb1PO3pZ5qp0Mu2j-R2b72Z5Kq-oM8f18GXLkGKUrM9vcq32IRtsIxc_-zTaAArHo4U2CLZjJLKwZFIABrUe3LqvLe00&_hsmi=285281010&utm_campaign=Q4_2023_Reviews_As_A_Strategy&utm_content=285281009&utm_medium=email&utm_source=hs_email","urlParams":{"_hsenc":"p2ANqtz-8Ka5lVib8gEgSGyWRBtikzb1PO3pZ5qp0Mu2j-R2b72Z5Kq-oM8f18GXLkGKUrM9vcq32IRtsIxc_-zTaAArHo4U2CLZjJLKwZFIABrUe3LqvLe00","_hsmi":"285281010","utm_campaign":"Q4_2023_Reviews_As_A_Strategy","utm_content":"285281009","utm_medium":"email","utm_source":"hs_email"},"isHubSpotCmsGeneratedPage":false,"hutk":"81acde021b002bdbd44f70d98e034998","__hsfp":3421923090,"__hssc":"97396736.1.1701794808077","__hstc":"97396736.81acde021b002bdbd44f70d98e034998.1701794808077.1701794808077.1701794808077.1","formTarget":"#form-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f","rumScriptExecuteTime":4330.199996948242,"rumTotalRequestTime":5773.699996948242,"rumTotalRenderTime":5829.899997711182,"rumServiceResponseTime":1443.5,"rumFormRenderTime":56.20000076293945,"locale":"en","timestamp":1701794808092,"originalEmbedContext":{"portalId":"5707407","formId":"4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f","region":"na1","target":"#form-4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f","isBuilder":false,"isTestPage":false,"isPreview":false,"isMobileResponsive":true},"correlationId":"251a51a2-d25a-45a7-823d-decddb1e3839","renderedFieldsIds":["firstname","email","interested_in_feefo_for_your_business_tick_this_box_for_a_free_demo_","source_campaign_dynamics","initial_channel_dynamics","initial_source_dynamics","ga_client_id","utm_source","utm_medium","utm_campaign","utm_term","device","form_type__content_","form_category"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.4186","sourceName":"forms-embed","sourceVersion":"1.4186","sourceVersionMajor":"1","sourceVersionMinor":"4186","allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1701794806406,"level":"INFO","message":"Retrieved customer callbacks used on embed context: [\"onFormReady\",\"onFormSubmit\",\"onFormSubmitted\"]"},{"clientTimestamp":1701794806407,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"The Quest For Authenticity: Verified Reviews and Sustainability\",\"pageUrl\":\"https://www.feefo.com/uk/business/resources/business-insights/the-quest-for-authenticity-verified-reviews-and-sustainability?_hsenc=p2ANqtz-8Ka5lVib8gEgSGyWRBtikzb1PO3pZ5qp0Mu2j-R2b72Z5Kq-oM8f18GXLkGKUrM9vcq32IRtsIxc_-zTaAArHo4U2CLZjJLKwZFIABrUe3LqvLe00&_hsmi=285281010&utm_campaign=Q4_2023_Reviews_As_A_Strategy&utm_content=285281009&utm_medium=email&utm_source=hs_email\",\"userAgent\":\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/119.0.6045.199 Safari/537.36\",\"urlParams\":{\"_hsenc\":\"p2ANqtz-8Ka5lVib8gEgSGyWRBtikzb1PO3pZ5qp0Mu2j-R2b72Z5Kq-oM8f18GXLkGKUrM9vcq32IRtsIxc_-zTaAArHo4U2CLZjJLKwZFIABrUe3LqvLe00\",\"_hsmi\":\"285281010\",\"utm_campaign\":\"Q4_2023_Reviews_As_A_Strategy\",\"utm_content\":\"285281009\",\"utm_medium\":\"email\",\"utm_source\":\"hs_email\"},\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1701794806410,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"ES\""},{"clientTimestamp":1701794808084,"level":"INFO","message":"Retrieved analytics values from API response which may be overriden by the embed context: {\"hutk\":\"81acde021b002bdbd44f70d98e034998\"}"}]}"><iframe
name="target_iframe_4d3cd2c5-83dd-4abd-9e95-ff9e4c95a73f" style="display: none;"></iframe>
</form>
<form data-aqa-id="cta-banner-form" class="CtaBannerForm-sc-111eb082-253 kkXuOh">
<div class="CtaBannerFormContainer-sc-111eb082-254 ddsbPv"><input type="email" id="email" placeholder="Enter your email address" name="cta_email" class="InputField-sc-111eb082-35 fwRLjV">
<div class="CtaBannerLarge-sc-111eb082-260 KRyUY"><button data-aqa-id="cta-banner-cta-button" type="submit" aria-label="Submit" class="StyledButton-sc-111eb082-78 jqFsoc">
<div class="ButtonSpace-sc-111eb082-80 fPdWdE"><span class="Span-sc-111eb082-13 ButtonText-sc-111eb082-79 bksjUv eMZhHY">Submit</span>
<div class="IconWrapperContainer-sc-111eb082-22 ibyhlq ButtonIcon" width="20" height="20" aria-hidden="true"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" class="ButtonIcon"
aria-hidden="true">
<path fill-rule="evenodd" clip-rule="evenodd" d="M11.707 4.293a1 1 0 1 0-1.414 1.414L13.586 9H4a1 1 0 1 0 0 2h9.586l-3.293 3.293a1 1 0 1 0 1.414 1.414l5-5a1 1 0 0 0 0-1.414l-5-5Z" fill="currentColor"></path>
</svg></div>
</div>
</button></div>
<div class="CtaBannerSmall-sc-111eb082-259 fLBSsi"><button data-aqa-id="cta-banner-cta-button" type="submit" aria-label="Submit" class="StyledButton-sc-111eb082-78 jqFsoc">
<div class="ButtonSpace-sc-111eb082-80 fPdWdE"><span class="Span-sc-111eb082-13 ButtonText-sc-111eb082-79 bksjUv eMZhHY">Submit</span>
<div class="IconWrapperContainer-sc-111eb082-22 ibyhlq ButtonIcon" width="20" height="20" aria-hidden="true"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" class="ButtonIcon"
aria-hidden="true">
<path fill-rule="evenodd" clip-rule="evenodd" d="M11.707 4.293a1 1 0 1 0-1.414 1.414L13.586 9H4a1 1 0 1 0 0 2h9.586l-3.293 3.293a1 1 0 1 0 1.414 1.414l5-5a1 1 0 0 0 0-1.414l-5-5Z" fill="currentColor"></path>
</svg></div>
</div>
</button></div>
</div>
<div class="CtaBannerFormError-sc-111eb082-258 lkoBsj"></div>
<div data-aqa-id="cta-banner-checkbox-container" class="CtaBannerFormSwitch-sc-111eb082-255 iiqpeU"><label class="MuiFormControlLabel-root MuiFormControlLabel-labelPlacementEnd css-1jaw3da"><span
class="MuiButtonBase-root MuiCheckbox-root MuiCheckbox-colorPrimary PrivateSwitchBase-root MuiCheckbox-root MuiCheckbox-colorPrimary MuiCheckbox-root MuiCheckbox-colorPrimary css-17q2wi6" data-aqa-id="checkboxes-checkbox"><input
type="checkbox" class="PrivateSwitchBase-input css-1m9pwf3" data-indeterminate="false"><svg class="MuiSvgIcon-root MuiSvgIcon-fontSizeMedium css-vubbuv" focusable="false" aria-hidden="true" viewBox="0 0 24 24"
data-testid="CheckBoxOutlineBlankIcon">
<path d="M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2z"></path>
</svg><span class="MuiTouchRipple-root css-w0pj6f"></span></span><span class="MuiTypography-root MuiTypography-body1 MuiFormControlLabel-label css-9l3uo3"><span
class="Span-sc-111eb082-13 CtaBannerFormLabel-sc-111eb082-261 bksjUv fpaJZs">We’ll help you shine with email insights, hints and tips delivered straight to your inbox. Not for you? Tick this box to opt out.</span></span></label></div>
</form>
Text Content
We use cookies to allow us to analyse how many people are visiting our website and what pages they are looking at. This information allows us to continually develop and improve our website. Learn more Manage Preferences Accept All Cookies Decline Feefo home * Features Open Features submenu Popular features SyndicationReview BoosterDynamic Topic DisplayFeedback Request Manager All Features What Feefo does Collect ReviewsDisplay ReviewsRespond To ReviewsAnalyse Reviews All Features * Enterprise Open Enterprise submenu Solutions Retail SectorTravel SectorAutomotive SectorFinance SectorProfessional Services Sector Enterprise Overview * Pricing * Resources Open Resources submenu Topics Customer acquisitionBusiness insightsCustomer experienceCustomer retention All topics Resource type Customer storiesPress releasesIndustriesPartnershipsROI calculatorSupport All resource types * Why Feefo? * Book A Demo Open Book A Demo submenu Get to know us a little better Book a demo with FeefoGet in touchEnterprise: Get in touch View pricing * Search reviews * Login * 0203 362 4209 -------------------------------------------------------------------------------- 1. 2. 3. Resources 4. 5. Business Insights 6. 7. The Quest For Authenticity Verified Reviews And Sustainability -------------------------------------------------------------------------------- THE QUEST FOR AUTHENTICITY: VERIFIED REVIEWS AND SUSTAINABILITY A recent study analysing over 40 million verified Feefo reviews showed that consumers are increasingly concerned about sustainability. Fill in your details on the form to get access to the report. As the world’s largest verified buyer reviews platform, we know a thing or two about what consumers really think and what drives them to buy from a brand. In fact, 93% of consumers read reviews before making a purchase. But, did you know that 40% of UK consumers buy from brands that clearly communicate sustainable and ethical practices? In this report we cover: * The evolution of brand authenticity * The power of feedback - verified and fake * Sustainability to the modern-day consumer * How to tell your sustainability story * How to get buy in from the board First name* Email* * Interested in Feefo for your business? Tick this box to book a demo with a consultant. Dynamics Source Campaign Dynamics Initial Channel Dynamics Initial Source GA Client ID UTM Source UTM Medium UTM Campaign UTM Term Device Form Type (Content) Form category -------------------------------------------------------------------------------- Customers are expecting brands to act more sustainably A recent study analysing over 40 million verified Feefo reviews showed that consumers are increasingly concerned about sustainability. But many have been left confused. And they’re becoming increasingly cynical about sustainability claims. -------------------------------------------------------------------------------- WANT TO FIND OUT MORE ABOUT FEEFO? If you want a demo of how Feefo could work for you, or discuss our solutions and opportunities further, get in touch and one of our friendly team will be happy to answer any queries. Submit Submit We’ll help you shine with email insights, hints and tips delivered straight to your inbox. Not for you? Tick this box to opt out. Feefo home PRODUCT * Pricing COMPANY * About * Why Feefo * Press releases * Partnerships * Partnership directory * Trusted Service Awards FOR REVIEWERS * Leave reviews * Search reviews * Read reviews RESOURCES & SUPPORT * Resources * Release notes * Content moderation * Logo library * Support CONTACT * (UK) 0203 3624 209 * (US) +1 857-217-4130 * (AU) +61 490-954-934 * Contact * Careers at Feefo PRODUCT Pricing COMPANY AboutWhy FeefoPress releasesPartnershipsPartnership directoryTrusted Service Awards FOR REVIEWERS Leave reviewsSearch reviewsRead reviews RESOURCES & SUPPORT ResourcesRelease notesContent moderationLogo librarySupport CONTACT (UK) 0203 3624 209 (US) +1 857-217-4130(AU) +61 490-954-934ContactCareers at Feefo Language switcher with the current language selection of Language English (UK) * * * * * Terms & conditionsData protectionReview Moderation & GuidelinesPrivacy policy © 2023 Feefo. All rights reserved. Feedback