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Submitted URL: https://email.feefo.com/e3t/Ctc/I5+113/cHfgL04/VW7QL056fszsW3Pm7Qt6VSRSWW1KLHGL56HW_FN3wqV6T5nR32W69t95C6lZ3pRW7BlZQ23JM...
Effective URL: https://www.feefo.com/uk/business/resources/business-insights/the-quest-for-authenticity-verified-reviews-and-sustaina...
Submission: On December 05 via api from ES — Scanned from ES

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 3. Resources
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 5. Business Insights
 6. 
 7. The Quest For Authenticity Verified Reviews And Sustainability

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THE QUEST FOR AUTHENTICITY: VERIFIED REVIEWS AND SUSTAINABILITY

A recent study analysing over 40 million verified Feefo reviews showed that
consumers are increasingly concerned about sustainability.

Fill in your details on the form to get access to the report.



As the world’s largest verified buyer reviews platform, we know a thing or two
about what consumers really think and what drives them to buy from a brand. In
fact, 93% of consumers read reviews before making a purchase. But, did you know
that 40% of UK consumers buy from brands that clearly communicate sustainable
and ethical practices?

In this report we cover:

 * The evolution of brand authenticity
 * The power of feedback - verified and fake
 * Sustainability to the modern-day consumer
 * How to tell your sustainability story
 * How to get buy in from the board

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 * Interested in Feefo for your business? Tick this box to book a demo with a
   consultant.

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Customers are expecting brands to act more sustainably

A recent study analysing over 40 million verified Feefo reviews showed that
consumers are increasingly concerned about sustainability. But many have been
left confused. And they’re becoming increasingly cynical about sustainability
claims.



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AboutWhy FeefoPress releasesPartnershipsPartnership directoryTrusted Service
Awards
FOR REVIEWERS


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RESOURCES & SUPPORT


ResourcesRelease notesContent moderationLogo librarySupport
CONTACT


(UK) 0203 3624 209 (US) +1 857-217-4130(AU) +61 490-954-934ContactCareers at
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