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Skip to main content India * Domains * Domains * Domain Name Search * Transfer Domain Names * Privacy & Protection for Domains * WHOIS * Auctions for Domain Names * Appraise Domain Name Value * Investing in Domains * Premium DNS Transfer your domains * Hosting * Hosting * Web Hosting * Business Hosting * GoDaddy Website Builder * Ecommerce Hosting * Managed WordPress Ecommerce * GoDaddy Online Store Builder * WordPress Solutions * WordPress Hosting * Managed WordPress Pro * WP Premium Support * Servers * VPS Hosting * VPS - Fully Managed * Dedicated Server * Dedicated Server - Fully Managed * Reseller (WHMCS) Hosting Compare Hosting Options * Security * SSL Certificates * DV SSL Certificate * EV SSL Certificate * SAN SSL * Wildcard SSL * Managed SSL Service * Web Security * Backups * Complete Website Security Get help selecting the right type of SSL Certificate * Email & Marketing * Email * Email & Office 365 * Marketing Apps & Services * Email Marketing * Digital Marketing Suite * SEO Services * Content & Photo Creator Tools to help your small business clients get bigger * For Web Professionals * Welcome to GoDaddy Pro * Do more for clients with GoDaddy Pro, our ever-growing set of products, tools, content and support tailored to the unique business needs of web designers and developers. Enter GoDaddy Pro Site * More 040 67607600 Call Us Call Our Award Winning Support 24/7 040 67607600 Global Directory Phone numbers and hours Help Center Explore our online help resources Get Help Blog Help Notifications * You have no notifications. They'll be here when you get 'em. * Sign In Registered Users Have an account? Sign in now. * Sign In New Customer New to GoDaddy? Create an account to get started today. * Create an Account {{displayName}} Customer #: {{shopperid}} PIN: View Reward Points: {{rewardpoints}} Vip Account Exec: Call: Email: CONTROL PANEL LINKS * Manage Domains * Manage Website Builder * Manage Hosting * Manage SSL Certificates * Manage Email INBOX LINKS * Sign in to Office 365 Email * Sign in to GoDaddy Webmail * Sign Out Checkout Now Skip to content Menu * Blog Home * Articles By Product Articles By Product * Domain Names * Domain Auctions * Domains * Email & Office * Professional Email * GoDaddy Email Marketing * Microsoft Office * Hosting & Servers * WordPress Hosting * Business Hosting * Web Hosting * Managed WordPress * Online Marketing * GoDaddy Studio * Digital Marketing Suite * SEO * Partner Programs * GoDaddy Academy * GoDaddy Pro * Security * Website Security * SSL Certificates * Websites * Website Builder * Online Starter Bundle * Online Store Search for: Search Cancel LEARN HOW A STRATEGIC MANAGEMENT MODEL CAN IMPROVE YOUR SUCCESS Maneka Tanwani 26-08-2020 Products mentioned Online Starter Bundle Plan to succeed * Twitter * Facebook * LinkedIn * Pinterest * RSS For any business to succeed, it is important to constantly evaluate, assess and adapt. A strategic management model can help a business achieve this in a measured and quantifiable manner. > A strategic management model can help you take stock of your present > environment and plan smartly for the future. There are a host of time-tested models that have helped millions of businesses large and small: * Transform their organizational structures * Improve their operations efficiency * Increase their market share and profitability Let’s look more closely at how a strategic management model can help your small business grow and thrive. Keep reading for a list of five popular models. Editor’s note: If you have yet to get a business website, now is the time. Put your business online in less than 10 minutes with Online Starter Bundle. HOW TO CREATE AND APPLY A STRATEGIC MANAGEMENT MODEL To select and use an appropriate strategic management model, entrepreneurs or business leaders will need to work through these six elements. 1. CREATING A MISSION STATEMENT A mission statement clearly defines the core objective of the business: * What the business does * Who it serves * How it serve its customers, community and other shareholders > Having a clear mission statement makes it easier to communicate the business > purpose to customers, employees and investors. It will help you weave your values across everything your business does and keep it true to its goals. Here is Tesla’s mission statement for example: “To accelerate the world’s transition to sustainable energy.” Notice the use of the word “accelerate,” a word commonly used with vehicles, and how the statement suggests the end goal is to improve the world (not just sell cars). A well-written mission statement like this can be used to guide all business decisions. 2. DEFINING BUSINESS GOALS Clear and measurable milestones help businesses achieve their intended mission. You’ll want to create a blueprint of: * How the goals are to be achieved * How long it could take * What resources are required, etc. The objectives serve as the basis for creating policy and gauging performance to ensure that the business is moving in the right direction. 3. ASSESSING THE BUSINESS ENVIRONMENT An important part of most strategic management models is assessing the present business environment. There are many models you can use for performing this analysis. The SWOT grid (Strengths, Weaknesses, Opportunities and Threats) analyses both the internal and external environmental factors and is popular for this purpose (scroll down for more on this). 4. FORMULATING THE APPROPRIATE STRATEGY Once you have solidified your business objectives, the next step is to design a thorough and robust plan that will help achieve them. A Balanced Scorecard (more below) can help you break your business goals down into smaller pieces and clearly define your strategy. 5. CARRYING OUT THE STRATEGY This next stage involves the actual implementation of the proposed strategy. This can be tedious and time-consuming, sometimes taking several months or even years. It could take some time for the strategy percolate through every layer of business, depending on: * The size of your business * How long it’s been in operation * The degree of change needed Working through the strategic management process before launching a business is ideal, as there will be no entrenched beliefs or behaviours to overcome. 6. EVALUATION AND CONTROL The final step in applying a strategic management model is continuous review and adjustment of the strategy. As your environment changes, so should your plan. Sometimes the change in the external environment, like competition or regulatory changes, may suggest an alteration. An internal shift in business objectives or leadership may also require a review of your strategic plan. With regular evaluation (quarterly, yearly, etc), businesses can swiftly realign or pivot their strategies to adapt to changing situations. 5 POPULAR STRATEGIC MANAGEMENT MODELS Here is a quick look at some of the most well-known strategic management models: SWOT ANALYSIS Whether you are mapping out a strategy for a new business or refreshing one for a large-scale corporation, a SWOT analysis is the first step towards strategic planning. SWOT is the acronym for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are a part of the internal environment and can be directly managed. Opportunities and threats come from the external environment, therefore your business can only anticipate and react to them. For a SWOT analysis to work, you’ll need to come up with appropriate recommendations as to: * How to capitalise on your strengths and opportunities * How to minimise your weaknesses and threats. BALANCED SCORECARD A Balanced Scorecard (BSC) can be used to design a framework for tracking and managing your strategy. A BSC characterises goals into four distinct perspectives that are interconnected — financial, customer, process and people goals. Create a Balanced Scorecard with this online template. Based on these parameters, a BSC helps a business bring its strategy to life, communicate it across the organization and track the performance through periodic reports. STRATEGY MAP A Strategy Map can be used along with other models to identify and communicate critical information across the organization via a visual representation. This is an effective way to get others’ support, improving your chances of accomplishing every milestone. Use this strategy map template to create your own. NEEDS GAP ANALYSIS This is a useful tool for existing businesses that are not growing as they’d like to. A Needs Gap Analysis or Need Assessment can be used to chart a course of action after identifying specific internal deficiencies. This exercise allows you to bridge the gap between where your business is and where you want it to be. You can learn more on how to do this type of analysis here. Related: Implement a business growth strategy PORTER’S FIVE FORCES A model that helps identify a business’ strength and weaknesses relative to its industry, Porter’s Five Forces looks at five competitive forces, viz: * Existing competition in the industry * Potential for a new entrant * Power of suppliers * Power of customers * Threat from substitutable products This can be used to measure the competition, business viability and profitability of a market. It’s also useful in designing a strategy to achieve a competitive advantage. There are almost a dozen other strategic management models, and if you would like to read up on them, we suggest you head here. IN CLOSING There is no one perfect strategic management model. More often than not, for a well-rounded strategic management, business leaders will have to rely on a combination of various tools to keep pace with customer needs, competition and evolving technology. Although this type of planning takes time, every minute you spend on it will pay off in the long run. #online-starter-bundle #strategy-in #management-in MANEKA TANWANI A media professional with over 12 years of experience in print and online space, Maneka has strong writing and editing skills. She has worked as an editor in large Indian media organisations, as well as tech media startups across the Asia-Pacific region. The English language is Maneka's first love and words make her happy. Writing is her passion and she can write across verticals such as technology, finance, health, travel, etc. Connect with her on LinkedIn. More Articles by Maneka Products Mentioned ONLINE STARTER BUNDLE Learn More Need help? 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