videos.siteimprove.com Open in urlscan Pro
34.200.65.33  Public Scan

Submitted URL: https://hello.siteimprove.com/e/550552/s-watch-cAn4we6TrDhdaf1can7r6W/3gt27lw/1670850162?h=kQojUEmFtAUvrFYmo8dGbwXCpOaBx26lyqi...
Effective URL: https://videos.siteimprove.com/en/case-studies/watch/cAn4we6TrDhdaf1can7r6W
Submission: On December 01 via manual from IN — Scanned from DE

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Necessary (22)

NameProviderPurposeExpiryTypeAWSALB [x4]Siteimprove
g2.com
GlassdoorRegisters which server-cluster is serving the visitor. This is used in
context with load balancing, in order to optimize user experience. 7
daysHTTPAWSALBCORS [x4]Siteimprove
g2.com
GlassdoorRegisters which server-cluster is serving the visitor. This is used in
context with load balancing, in order to optimize user experience. 6
daysHTTPAI_bufferMicrosoftUsed in context with the "AI_sentBuffer" in order to
limit the number of data-server-updates (Azure). This synergy also allows the
website to detect any duplicate data-server-updates.
SessionHTMLAI_sentBufferMicrosoftUsed in context with the "AI_buffer" in order
to limit the number of data-server-updates (Azure). This synergy also allows the
website to detect any duplicate data-server-updates.
SessionHTMLai_sessionMicrosoftPreserves users states across page requests.1
dayHTTPARRAffinitySiteimproveUsed to distribute traffic to the website on
several servers in order to optimise response
times.SessionHTTPARRAffinitySameSiteSiteimproveUsed to distribute traffic to the
website on several servers in order to optimise response
times.SessionHTTPASP.NET_SessionIdSiteimprovePreserves the visitor's session
state across page requests.SessionHTTPCookieConsentCookiebotStores the user's
cookie consent state for the current domain1 yearHTTPdebugGoogleThis cookie is
used to detect errors on the website - this information is sent to the website's
support staff in order to optimize the visitor's experience on the
website.PersistentHTMLtestAdobe Inc.Used to detect if the visitor has accepted
the marketing category in the cookie banner. This cookie is necessary for
GDPR-compliance of the website.
SessionHTTPXSRF-TOKENsiteimprove-org.myfreshworks.comEnsures visitor
browsing-security by preventing cross-site request forgery. This cookie is
essential for the security of the website and visitor.
SessionHTTP__cf_bm [x4]ws.zoominfo.com
g2.com
G2Crowd
GlassdoorThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTP

Preferences (19)

NameProviderPurposeExpiryTypeCookieConsentBulkSetting-#CookiebotEnables cookie
consent across multiple
websitesPersistentHTMLimages/other/placeholder.pngAmazonPendingSessionPixelGSESSIONIDGlassdoorUsed
to track which users have shown interest in what job postings. The cookie
ensures that the most relevant job postings are shown to the specific user. 1
dayHTTPloglevelVidyardMaintains settings and outputs when using the Developer
Tools Console on current session.PersistentHTMLvidyardSettingsVidyardUsed to
determine the optimal video quality based on the visitor's device and network
settings. PersistentHTML_x_wSiteimproveAllows the website to recoqnise the
visitor, in order to optimize the chat-box functionality.
SessionHTTPt3DAmazonThis cookie is part of a bundle of cookies which serve the
purpose of content delivery and presentation. The cookies keep the correct state
of font, blog/picture sliders, color themes and other website
settings.PersistentHTMLtADeAmazonThis cookie is part of a bundle of cookies
which serve the purpose of content delivery and presentation. The cookies keep
the correct state of font, blog/picture sliders, color themes and other website
settings.PersistentHTMLtADuAmazonThis cookie is part of a bundle of cookies
which serve the purpose of content delivery and presentation. The cookies keep
the correct state of font, blog/picture sliders, color themes and other website
settings.PersistentHTMLtAEAmazonThis cookie is part of a bundle of cookies which
serve the purpose of content delivery and presentation. The cookies keep the
correct state of font, blog/picture sliders, color themes and other website
settings.PersistentHTMLtCAmazonThis cookie is part of a bundle of cookies which
serve the purpose of content delivery and presentation. The cookies keep the
correct state of font, blog/picture sliders, color themes and other website
settings.PersistentHTMLtMQAmazonThis cookie is part of a bundle of cookies which
serve the purpose of content delivery and presentation. The cookies keep the
correct state of font, blog/picture sliders, color themes and other website
settings.PersistentHTMLtnsAppSiteimproveThis cookie is part of a bundle of
cookies which serve the purpose of content delivery and presentation. The
cookies keep the correct state of font, blog/picture sliders, color themes and
other website settings.PersistentHTMLtPLAmazonThis cookie is part of a bundle of
cookies which serve the purpose of content delivery and presentation. The
cookies keep the correct state of font, blog/picture sliders, color themes and
other website settings.PersistentHTMLtTDeAmazonThis cookie is part of a bundle
of cookies which serve the purpose of content delivery and presentation. The
cookies keep the correct state of font, blog/picture sliders, color themes and
other website settings.PersistentHTMLtTDuAmazonThis cookie is part of a bundle
of cookies which serve the purpose of content delivery and presentation. The
cookies keep the correct state of font, blog/picture sliders, color themes and
other website settings.PersistentHTMLtTEAmazonThis cookie is part of a bundle of
cookies which serve the purpose of content delivery and presentation. The
cookies keep the correct state of font, blog/picture sliders, color themes and
other website settings.PersistentHTMLtTfAmazonThis cookie is part of a bundle of
cookies which serve the purpose of content delivery and presentation. The
cookies keep the correct state of font, blog/picture sliders, color themes and
other website settings.PersistentHTMLyt-player-bandwidthYouTubeUsed to determine
the optimal video quality based on the visitor's device and network settings.
PersistentHTML

Statistics (54)

NameProviderPurposeExpiryTypeimage.aspx [x2]SiteimproveRegisters statistical
data on users' behaviour on the website. Used for internal analytics by the
website operator. SessionPixelabNeustarThis cookie is used by the website’s
operator in context with multi-variate testing. This is a tool used to combine
or change content on the website. This allows the website to find the best
variation/edition of the site. 1 yearHTTPevents_distinct_idg2.comSets a unique
ID for the session. This allows the website to obtain data on visitor behaviour
for statistical purposes.SessionHTTPADRUM_BTaGlassdoorThis cookie is used to
detect errors on the website - this information is sent to the website's support
staff in order to optimize the visitor's experience on the website.1
dayHTTPgdsidGlassdoorUsed to track which users have shown interest in what job
postings. The cookie ensures that the most relevant job postings are shown to
the specific user. 1
dayHTTPevent.aspxSiteimprovePendingSessionPixelheat.aspxSiteimproveCollects data
on the user’s navigation and behavior on the website. This is used to compile
statistical reports and heatmaps for the website
owner.SessionPixelcollectGoogleUsed to send data to Google Analytics about the
visitor's device and behavior. Tracks the visitor across devices and marketing
channels.SessionPixelAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 29
daysHTTPvisitorIdVidyardRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
PersistentHTML#.#-#-#-#-#.ackcdn.dreamdata.cloudUsed to contain user’s survey
and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.inProgresscdn.dreamdata.cloudUsed to contain
user’s survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.queuecdn.dreamdata.cloudUsed to contain user’s
survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.reclaimEndcdn.dreamdata.cloudUsed to contain
user’s survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.reclaimStartcdn.dreamdata.cloudUsed to contain
user’s survey and quiz answers in Local
Storage.PersistentHTML__q_domainTestjs.qualified.comPendingSessionHTTP__q_state_86yvA5d8pDbj3WpPjs.qualified.comPending1
yearHTTP_gaGoogleRegisters a unique ID that is used to generate statistical data
on how the visitor uses the website.399 daysHTTP_gatGoogleUsed by Google
Analytics to throttle request rate1 dayHTTP_gidGoogleRegisters a unique ID that
is used to generate statistical data on how the visitor uses the website.1
dayHTTP_helpkit_sessionSiteimproveUsed to implement and maintain form settings
on the website. SessionHTTP_vwo_uuid_v2VWOThis cookie is set to make split-tests
on the website, which optimizes the website's relevance towards the visitor –
the cookie can also be set to improve the visitor's experience on a website.1
yearHTTPai_userMicrosoftUsed by Microsoft Application Insights software to
collect statistical usage and telemetry information. The cookie stores a unique
identifier to recognize users on returning visits over time.1
yearHTTPAITR_UrlTooLongSiteimprovePendingSessionHTMLajs_anonymous_idcdn.dreamdata.cloudThis
cookie is used to count how many times a website has been visited by different
visitors - this is done by assigning the visitor an ID, so the visitor does not
get registered twice.1 yearHTMLAMCV_#Adobe Inc.Unique user ID that recognizes
the user on returning visits399 daysHTTPAMCVS_#AdobeOrgAdobe
Inc.PendingSessionHTTPcom.adobe.reactor.dataElementCookiesMigratedAdobe Inc.Used
in context with the cache-function on the website, facilitating data transfer
between Adobe DTM onto Adobe Launch.
PersistentHTMLia-clientcdn.analytics.foleon.comPendingPersistentHTMLia-sessioncdn.analytics.foleon.comPendingSessionHTMLia-session/publication/142007cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/157333cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/161298cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/170998cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173292cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173372cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173477cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173979cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173980cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173981cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/182759cdn.analytics.foleon.comPendingSessionHTMLln_orLinkedInRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. 1 dayHTTPnmstatSiteimproveThis cookie contains an ID
string on the current session. This contains non-personal information on what
subpages the visitor enters – this information is used to optimize the visitor's
experience.399 daysHTTPreferrerParamsFromUrlAmazonPendingSessionHTMLs_ccAdobe
Inc.Used to check if the user's browser supports
cookies.SessionHTTPsa-user-idStackAdaptUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 1 yearHTMLsa-user-id-v2StackAdaptUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 1
yearHTMLseenArticlesArraySiteimprovePendingSessionHTMLwhitepaper.userHasAccessAmazonPendingPersistentHTMLziwsSessionIdSiteimproveCollects
statistics on the user's visits to the website, such as the number of visits,
average time spent on the website and what pages have been
read.SessionHTMLugidUnsplashNecessary for the implementation of video-content on
the website.1 yearHTTPv.gifVWOThis cookie is set to make split-tests on the
website, which optimizes the website's relevance towards the visitor – the
cookie can also be set to improve the visitor's experience on a
website.SessionPixelyt-player-headers-readableYouTubeUsed to determine the
optimal video quality based on the visitor's device and network settings.
PersistentHTML

Marketing (75)

NameProviderPurposeExpiryType6suuidb.6sc.coRegisters user behaviour and
navigation on the website, and any interaction with active campaigns. This is
used for optimizing advertisement and for efficient retargeting. 399
daysHTTPlang [x2]LinkedInRemembers the user's selected language version of a
websiteSessionHTTPuNeustarCollects data on user visits to the website, such as
what pages have been accessed. The registered data is used to categorise the
user's interest and demographic profiles in terms of resales for targeted
marketing.1 yearHTTPv1/beacon/img.gifb.6sc.coUsed in context with
Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses,
time spent on the website and page requests for the visit. This is used for
retargeting of multiple users rooting from the same IP-addresses. ABM usually
facilitates B2B marketing purposes.SessionPixelMUIDMicrosoftUsed widely by
Microsoft as a unique user ID. The cookie enables user tracking by synchronising
the ID across many Microsoft domains.1 yearHTTPpixel.gifClickagyCollects
information on user preferences and/or interaction with web-campaign content -
This is used on CRM-campaign-platform used by website owners for promoting
events or products.SessionPixeldemdexAdobe Inc.Via a unique ID that is used for
semantic content analysis, the user's navigation on the website is registered
and linked to offline data from surveys and similar registrations to display
targeted ads.179 daysHTTPdpmAdobeSets a unique ID for the visitor, that allows
third party advertisers to target the visitor with relevant advertisement. This
pairing service is provided by third party advertisement hubs, which facilitates
real-time bidding for advertisers.179 daysHTTPIDEGoogleUsed by Google
DoubleClick to register and report the website user's actions after viewing or
clicking one of the advertiser's ads with the purpose of measuring the efficacy
of an ad and to present targeted ads to the user.1
yearHTTPpagead/landing [x2]GoogleCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. SessionPixeltest_cookieGoogleUsed to check if the user's browser
supports cookies.1 dayHTTPeverest_g_v2Adobe Inc.Used for targeted ads and to
document efficacy of each individual ad.1 yearHTTPfrMeta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTP_g2_session_idg2.comSets a unique ID
for the session. This allows the website to obtain data on visitor behaviour for
statistical purposes.SessionHTTPalrGlassdoorUsed to track which users have shown
interest in what job postings. The cookie ensures that the most relevant job
postings are shown to the specific user. 1 dayHTTPasstGlassdoorUsed to track
which users have shown interest in what job postings. The cookie ensures that
the most relevant job postings are shown to the specific user. 1
dayHTTPcassGlassdoorUsed to track which users have shown interest in what job
postings. The cookie ensures that the most relevant job postings are shown to
the specific user. 1 dayHTTPgdIdGlassdoorUsed to track which users have shown
interest in what job postings. The cookie ensures that the most relevant job
postings are shown to the specific user. 399
daysHTTPJSESSIONIDGlassdoorPreserves users states across page requests.1
dayHTTPSameSiteGlassdoorEnsures visitor browsing-security by preventing
cross-site request forgery. This cookie is essential for the security of the
website and visitor. 1 dayHTTPtrsGlassdoorUsed to track which users have shown
interest in what job postings. The cookie ensures that the most relevant job
postings are shown to the specific user. 1 yearHTTPCONSENT [x2]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
and facilitates payment of referral-fees between
websites.SessionPixelbcookieLinkedInUsed by the social networking service,
LinkedIn, for tracking the use of embedded services.1
yearHTTPbscookieLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 yearHTTPli_gcLinkedInStores the user's
cookie consent state for the current domain179 daysHTTPlidcLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 29
daysHTTPw/1.0/cmOpenxPresents the user with relevant content and advertisement.
The service is provided by third-party advertisement hubs, which facilitate
real-time bidding for advertisers.SessionPixellpv#SalesforceUsed in context with
behavioral tracking by the website. The cookie registers the user’s behavior and
navigation across multiple websites and ensures that no tracking errors occur
when the user has multiple browser-tabs open. 1
dayHTTPvisitor_id# [x2]Salesforce
GoogleUsed in context with Account-Based-Marketing (ABM). The cookie registers
data such as IP-addresses, time spent on the website and page requests for the
visit. This is used for retargeting of multiple users rooting from the same
IP-addresses. ABM usually facilitates B2B marketing purposes.1
yearHTTPvisitor_id#-hash [x2]Salesforce
GoogleUsed to encrypt and contain visitor data. This is necessary for the
security of the user data. 1
yearHTTP{"words":[#,#,#,#,#],"sigBytes":20}VidyardPendingPersistentHTML#-#-#-#-#SiteimprovePendingPersistentHTML__tld__cdn.dreamdata.cloudUsed
to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
SessionHTTP_an_uidj.6sc.coPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.6 daysHTTP_fbp Meta Platforms,
Inc.Used by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.3
monthsHTTP_fw_crm_vSiteimproveCollects information on user preferences and/or
interaction with web-campaign content - This is used on CRM-campaign-platform
used by website owners for promoting events or products.1
yearHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services. 3
monthsHTTP_gd_sessionj.6sc.coCollects visitor data related to the user's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been loaded, with the purpose of displaying targeted ads.1
dayHTTP_gd_svisitorj.6sc.coCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.399
daysHTTP_gd_visitorj.6sc.coCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.399
daysHTTP_uetsidMicrosoftCollects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
1 dayHTML_uetsid_expMicrosoftContains the expiry-date for the cookie with
corresponding name. PersistentHTML_uetvidMicrosoftUsed to track visitors on
multiple websites, in order to present relevant advertisement based on the
visitor's preferences. 1 yearHTML_uetvid_expMicrosoftContains the expiry-date
for the cookie with corresponding name.
PersistentHTMLajs%3Acookiescdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient. 1 yearHTTPajs%3Atestcdn.dreamdata.cloudCollects
data on visitors. This information is used to assign visitors into segments,
making website advertisement more efficient. 1
yearHTTPajs_group_idcdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient. 1
yearHTMLajs_group_propertiescdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient.
PersistentHTMLajs_user_idcdn.dreamdata.cloudCollects data on visitors'
preferences and behaviour on the website - This information is used make content
and advertisement more relevant to the specific visitor. 1
yearHTMLajs_user_traitscdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient. PersistentHTMLssiSitescout.comRegisters a unique
ID that identifies a returning user's device. The ID is used for targeted ads.1
yearHTTPsa-user-idStackAdaptUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 1
yearHTTPsa-user-id-v2StackAdaptUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 1
yearHTTP_session_idG2CrowdStores visitors' navigation by registering landing
pages - This allows the website to present relevant products and/or measure
their advertisement efficiency on other websites. 13 daysHTTPi/jotTwitter
Inc.Sets a unique ID for the visitor, that allows third party advertisers to
target the visitor with relevant advertisement. This pairing service is provided
by third party advertisement hubs, which facilitates real-time bidding for
advertisers. SessionPixeli/jot/embedsTwitter Inc.Sets a unique ID for the
visitor, that allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for
advertisers.SessionPixelvisitorIdws.zoominfo.comPreserves users states across
page requests.1 yearHTTPpagead/viewthroughconversion/962985656YouTubeTracks the
conversion rate between the user and the advertisement banners on the website -
This serves to optimise the relevance of the advertisements on the website.
SessionPixelVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on
pages with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID
to keep statistics of what videos from YouTube the user has
seen.SessionHTTPytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTML

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