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Submitted URL: https://hello.siteimprove.com/e/550552/s-watch-cAn4we6TrDhdaf1can7r6W/3gt27lw/1670850162?h=kQojUEmFtAUvrFYmo8dGbwXCpOaBx26lyqi...
Effective URL: https://videos.siteimprove.com/en/case-studies/watch/cAn4we6TrDhdaf1can7r6W
Submission: On December 01 via manual from IN — Scanned from DE
Effective URL: https://videos.siteimprove.com/en/case-studies/watch/cAn4we6TrDhdaf1can7r6W
Submission: On December 01 via manual from IN — Scanned from DE
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This is used in context with load balancing, in order to optimize user experience. 6 daysHTTPAI_bufferMicrosoftUsed in context with the "AI_sentBuffer" in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates. SessionHTMLAI_sentBufferMicrosoftUsed in context with the "AI_buffer" in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates. SessionHTMLai_sessionMicrosoftPreserves users states across page requests.1 dayHTTPARRAffinitySiteimproveUsed to distribute traffic to the website on several servers in order to optimise response times.SessionHTTPARRAffinitySameSiteSiteimproveUsed to distribute traffic to the website on several servers in order to optimise response times.SessionHTTPASP.NET_SessionIdSiteimprovePreserves the visitor's session state across page requests.SessionHTTPCookieConsentCookiebotStores the user's cookie consent state for the current domain1 yearHTTPdebugGoogleThis cookie is used to detect errors on the website - this information is sent to the website's support staff in order to optimize the visitor's experience on the website.PersistentHTMLtestAdobe Inc.Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. SessionHTTPXSRF-TOKENsiteimprove-org.myfreshworks.comEnsures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. SessionHTTP__cf_bm [x4]ws.zoominfo.com g2.com G2Crowd GlassdoorThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.1 dayHTTP Preferences (19) NameProviderPurposeExpiryTypeCookieConsentBulkSetting-#CookiebotEnables cookie consent across multiple websitesPersistentHTMLimages/other/placeholder.pngAmazonPendingSessionPixelGSESSIONIDGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 1 dayHTTPloglevelVidyardMaintains settings and outputs when using the Developer Tools Console on current session.PersistentHTMLvidyardSettingsVidyardUsed to determine the optimal video quality based on the visitor's device and network settings. PersistentHTML_x_wSiteimproveAllows the website to recoqnise the visitor, in order to optimize the chat-box functionality. SessionHTTPt3DAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtADeAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtADuAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtAEAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtCAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtMQAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtnsAppSiteimproveThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtPLAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTDeAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTDuAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTEAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTfAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLyt-player-bandwidthYouTubeUsed to determine the optimal video quality based on the visitor's device and network settings. PersistentHTML Statistics (54) NameProviderPurposeExpiryTypeimage.aspx [x2]SiteimproveRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. SessionPixelabNeustarThis cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site. 1 yearHTTPevents_distinct_idg2.comSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.SessionHTTPADRUM_BTaGlassdoorThis cookie is used to detect errors on the website - this information is sent to the website's support staff in order to optimize the visitor's experience on the website.1 dayHTTPgdsidGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 1 dayHTTPevent.aspxSiteimprovePendingSessionPixelheat.aspxSiteimproveCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.SessionPixelcollectGoogleUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.SessionPixelAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization with third-party analysis service. 29 daysHTTPvisitorIdVidyardRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. PersistentHTML#.#-#-#-#-#.ackcdn.dreamdata.cloudUsed to contain user’s survey and quiz answers in Local Storage.PersistentHTML#.#-#-#-#-#.inProgresscdn.dreamdata.cloudUsed to contain user’s survey and quiz answers in Local Storage.PersistentHTML#.#-#-#-#-#.queuecdn.dreamdata.cloudUsed to contain user’s survey and quiz answers in Local Storage.PersistentHTML#.#-#-#-#-#.reclaimEndcdn.dreamdata.cloudUsed to contain user’s survey and quiz answers in Local Storage.PersistentHTML#.#-#-#-#-#.reclaimStartcdn.dreamdata.cloudUsed to contain user’s survey and quiz answers in Local Storage.PersistentHTML__q_domainTestjs.qualified.comPendingSessionHTTP__q_state_86yvA5d8pDbj3WpPjs.qualified.comPending1 yearHTTP_gaGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.399 daysHTTP_gatGoogleUsed by Google Analytics to throttle request rate1 dayHTTP_gidGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 dayHTTP_helpkit_sessionSiteimproveUsed to implement and maintain form settings on the website. SessionHTTP_vwo_uuid_v2VWOThis cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website.1 yearHTTPai_userMicrosoftUsed by Microsoft Application Insights software to collect statistical usage and telemetry information. The cookie stores a unique identifier to recognize users on returning visits over time.1 yearHTTPAITR_UrlTooLongSiteimprovePendingSessionHTMLajs_anonymous_idcdn.dreamdata.cloudThis cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.1 yearHTMLAMCV_#Adobe Inc.Unique user ID that recognizes the user on returning visits399 daysHTTPAMCVS_#AdobeOrgAdobe Inc.PendingSessionHTTPcom.adobe.reactor.dataElementCookiesMigratedAdobe Inc.Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM onto Adobe Launch. PersistentHTMLia-clientcdn.analytics.foleon.comPendingPersistentHTMLia-sessioncdn.analytics.foleon.comPendingSessionHTMLia-session/publication/142007cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/157333cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/161298cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/170998cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173292cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173372cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173477cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173979cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173980cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/173981cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/182759cdn.analytics.foleon.comPendingSessionHTMLln_orLinkedInRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 1 dayHTTPnmstatSiteimproveThis cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor's experience.399 daysHTTPreferrerParamsFromUrlAmazonPendingSessionHTMLs_ccAdobe Inc.Used to check if the user's browser supports cookies.SessionHTTPsa-user-idStackAdaptUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTMLsa-user-id-v2StackAdaptUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTMLseenArticlesArraySiteimprovePendingSessionHTMLwhitepaper.userHasAccessAmazonPendingPersistentHTMLziwsSessionIdSiteimproveCollects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.SessionHTMLugidUnsplashNecessary for the implementation of video-content on the website.1 yearHTTPv.gifVWOThis cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website.SessionPixelyt-player-headers-readableYouTubeUsed to determine the optimal video quality based on the visitor's device and network settings. PersistentHTML Marketing (75) NameProviderPurposeExpiryType6suuidb.6sc.coRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. 399 daysHTTPlang [x2]LinkedInRemembers the user's selected language version of a websiteSessionHTTPuNeustarCollects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorise the user's interest and demographic profiles in terms of resales for targeted marketing.1 yearHTTPv1/beacon/img.gifb.6sc.coUsed in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.SessionPixelMUIDMicrosoftUsed widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.1 yearHTTPpixel.gifClickagyCollects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.SessionPixeldemdexAdobe Inc.Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.179 daysHTTPdpmAdobeSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.179 daysHTTPIDEGoogleUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 yearHTTPpagead/landing [x2]GoogleCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. SessionPixeltest_cookieGoogleUsed to check if the user's browser supports cookies.1 dayHTTPeverest_g_v2Adobe Inc.Used for targeted ads and to document efficacy of each individual ad.1 yearHTTPfrMeta Platforms, Inc.Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTP_g2_session_idg2.comSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.SessionHTTPalrGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 1 dayHTTPasstGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 1 dayHTTPcassGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 1 dayHTTPgdIdGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 399 daysHTTPJSESSIONIDGlassdoorPreserves users states across page requests.1 dayHTTPSameSiteGlassdoorEnsures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. 1 dayHTTPtrsGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 1 yearHTTPCONSENT [x2]Google YouTubeUsed to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. 2 yearsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.SessionPixelbcookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 yearHTTPbscookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 yearHTTPli_gcLinkedInStores the user's cookie consent state for the current domain179 daysHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 29 daysHTTPw/1.0/cmOpenxPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.SessionPixellpv#SalesforceUsed in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. 1 dayHTTPvisitor_id# [x2]Salesforce GoogleUsed in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.1 yearHTTPvisitor_id#-hash [x2]Salesforce GoogleUsed to encrypt and contain visitor data. This is necessary for the security of the user data. 1 yearHTTP{"words":[#,#,#,#,#],"sigBytes":20}VidyardPendingPersistentHTML#-#-#-#-#SiteimprovePendingPersistentHTML__tld__cdn.dreamdata.cloudUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. SessionHTTP_an_uidj.6sc.coPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.6 daysHTTP_fbp Meta Platforms, Inc.Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTP_fw_crm_vSiteimproveCollects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.1 yearHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 monthsHTTP_gd_sessionj.6sc.coCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.1 dayHTTP_gd_svisitorj.6sc.coCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.399 daysHTTP_gd_visitorj.6sc.coCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.399 daysHTTP_uetsidMicrosoftCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. 1 dayHTML_uetsid_expMicrosoftContains the expiry-date for the cookie with corresponding name. PersistentHTML_uetvidMicrosoftUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTML_uetvid_expMicrosoftContains the expiry-date for the cookie with corresponding name. PersistentHTMLajs%3Acookiescdn.dreamdata.cloudCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. 1 yearHTTPajs%3Atestcdn.dreamdata.cloudCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. 1 yearHTTPajs_group_idcdn.dreamdata.cloudCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. 1 yearHTMLajs_group_propertiescdn.dreamdata.cloudCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. PersistentHTMLajs_user_idcdn.dreamdata.cloudCollects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. 1 yearHTMLajs_user_traitscdn.dreamdata.cloudCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. PersistentHTMLssiSitescout.comRegisters a unique ID that identifies a returning user's device. The ID is used for targeted ads.1 yearHTTPsa-user-idStackAdaptUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTTPsa-user-id-v2StackAdaptUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTTP_session_idG2CrowdStores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. 13 daysHTTPi/jotTwitter Inc.Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. SessionPixeli/jot/embedsTwitter Inc.Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.SessionPixelvisitorIdws.zoominfo.comPreserves users states across page requests.1 yearHTTPpagead/viewthroughconversion/962985656YouTubeTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. SessionPixelVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on pages with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.SessionHTTPytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTML Unclassified (0) We do not use cookies of this type. 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