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Text Content

 * How It Works
   * Customer Data Platform
   * Email and Marketing Automation
   * Subscription Management
   * Data Management and Governance
 * Who It’s For
   * Associations
   * Audience Development Teams
   * C-Level Executives
   * Content Producers
   * Data Management Teams
   * Event Teams
   * Marketing Teams
   * Media Organizations
   * Subscription and Circulation Teams
   * Workflow Optimization
 * Why Us
   * Our Origin
   * Privacy Mission & Vision
   * Compare
 * Pricing
 * Resources
   * Blog
   * Benchmark Calculator
   * Case Studies
   * Events
   * Knowledge Base
   * Omeda Academy
   * Partners & Integrations
   * Webinars
   * White Papers
 * Login
 * Schedule a Demo

 * How It Works
   * Customer Data Platform
   * Email and Marketing Automation
   * Subscription Management
   * Data Management and Governance
 * Who It’s For
   * Associations
   * Audience Development Teams
   * C-Level Executives
   * Content Producers
   * Data Management Teams
   * Event Teams
   * Marketing Teams
   * Media Organizations
   * Subscription and Circulation Teams
   * Workflow Optimization
 * Why Us
   * Our Origin
   * Privacy Mission & Vision
   * Compare
 * Pricing
 * Resources
   * Blog
   * Benchmark Calculator
   * Case Studies
   * Events
   * Knowledge Base
   * Omeda Academy
   * Partners & Integrations
   * Webinars
   * White Papers
 * Login
 * Schedule a Demo


UNLOCK YOUR AUDIENCE'S FULL POTENTIAL WITH OMEDA

Omeda is enterprise software that combines subscription management, customer
data platform, and email and marketing automation so you can manage, activate
and monetize your audience more efficiently. Improve lead generation, spark
engagement, reduce churn, and increase revenue — all in one unified platform.

Schedule a Demo How It Works



Omeda is trusted by the world’s top brands

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SIMPLIFY YOUR MARKETING STACK WITH OMEDA

Combine best-in-class marketing technology in a standalone platform that
seamlessly integrates all of your audience data.


ONE DESTINATION TO BUILD AND SEGMENT ALL YOUR AUDIENCE DATA

Bring all your data together with Omeda’s Customer Data Platform and Data
Management Platform. Automatically capture behaviors through your website,
events, email, mobile and even print.

Integrate new behaviors in real-time so you can automatically trigger campaigns
and capture more details through integrated popups and inline targeting.

Customer Data Platform


DESIGN AND AUTOMATE MARKETING AND EMAIL CAMPAIGNS

Marketing automation built alongside data collection and consent management.
Tailor comprehensive and nuanced email and automation campaigns with Omeda’s
Odyssey marketing automation platform.

Seamlessly move and connect between datasets to create dynamic marketing
campaigns to grow your first-party data. Add your favorite integrations from our
app marketplace.

Marketing Automation


SUBSCRIPTION MANAGEMENT PERFECTED

Use Omeda’s Subscription and Fulfillment Management services to manage paid and
free subscriptions, memberships, invoicing, autorenewals, digital and print
fulfillment, and much more.

Build custom content meters and use Omeda’s suite of audience marketing tools to
grow your subscriptions and audience engagement. Generate audience segments and
custom reports on demand to make data-driven optimizations based on those
insights.

Subscription Management


MODERNIZED DATA MANAGEMENT AND GOVERNANCE THAT SCALES ALONGSIDE YOUR
ORGANIZATION

Omeda eliminates data silos by bringing together disparate data into one easily
accessible location. Through identity resolution, dedupeing and automated
workflows, we establish the most up-to-date, accurate view of your customers.

Use this to activate your data more quickly and effectively — and turn your data
points into real results

Data Management & Governance


WHO IS OMEDA FOR?


ASSOCIATIONS

Omeda takes in member data from every source and consolidates it into one
simple-to-use platform.

Learn more about Associations

AUDIENCE DEVELOPMENT TEAMS

Get a 360-degree view of each user and unlock the insights that spark success
with Omeda’s end-to-end audience management solution.

Learn more about Audience Development

CONTENT PRODUCERS

Scale your content operations without complicating your workflow. Get detailed
audience insights, generate income, and connect with your readers.

Learn more about Content Producers

C-LEVEL

Consolidate customer data and drive sustainable revenue with Omeda’s all-in-one
platform. Sell your value to stakeholders and invest your efforts in the right
place.

Learn more about C-level

DATA MANAGEMENT TEAMS

Unify customer data from all touch points, automate processes and store data
securely. Shift focus from admin to revenue-generating work.

Learn more about Data Management

MARKETING TEAMS

Unify disparate data and activate your audience more efficiently with native
CDP, email, marketing automation and subscription management functionalities.

Learn more about Marketing Teams

MEDIA ORGANIZATIONS

Empower your organization by managing customer data in one place. Monetize your
content and simplify collaboration as your organization grows.

Learn more about Media Organizations

SUBSCRIPTION CIRCULATION TEAMS

Deliver issues on time and drive revenue from your content with our advanced
data management and marketing tools.

Learn more about Subscription Circulation

WORKFLOW OPTIMIZATION

Ease collaboration, simplify attribution and invest in creative tasks with our
streamlined tech stack. Evaluate success and growth opportunities with
best-in-class reporting.

Learn more about Workflow Optimization

 * "Omeda has built a powerful marketing program that is driven by your own
   database, creating an almost seamless workflow and relationship management
   system. It really gives you the opportunity to create process efficiencies
   and optimize your investment by maximizing your usage of marketing tools."
   
   — Becky S., Audience Development Manager

 * "Omeda has some of the best customer service and resources around. Throughout
   our entire transition over to the Omeda platform, our reps were with us every
   step of the way. They have been invaluable in helping us get us up and
   running and have gone above and beyond whenever an issue has arisen."
   
   — Matt R., Data & Audience Specialist

 * "We love the fact that our multi-pub database is easy to query on many
   different levels. The Customer Search option is easy and displays all the
   necessary information broken down by publication and demos. The Odyssey is a
   wonderful function to promote our products."
   
   — Barbara A., Audience Development Manager

 * "Omeda has built a powerful marketing program that is driven by your own
   database, creating an almost seamless workflow and relationship management
   system. It really gives you the opportunity to create process efficiencies
   and optimize your investment by maximizing your usage of marketing tools."
   
   — Becky S., Audience Development Manager

 * "Omeda has some of the best customer service and resources around. Throughout
   our entire transition over to the Omeda platform, our reps were with us every
   step of the way. They have been invaluable in helping us get us up and
   running and have gone above and beyond whenever an issue has arisen."
   
   — Matt R., Data & Audience Specialist

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Partners & integrations

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Learn more about partners & integrations


WANT TO SEE OMEDA IN ACTION?

Get a customized demonstration of how Omeda can help your business.

Schedule a Demo

Featured Resources

 * Blog
 * Case Studies
 * White Papers
 * Events
 * Webinars

4 common barriers to collecting first-party data

Last updated: May 30, 2023

In the last few years, first-party data has transformed from a competitive edge
to an absolute must-have: According to a new report from PILOT, the National
Association of Broadcasters’ innovation…

Read more

The state of data privacy in 2023: how to keep your customers safe

Last updated: April 10, 2023

Note: Prefer an audio format? We covered these topics in a recent webinar on
data privacy best practices. Check it out here! Data privacy has been a huge
concern for…

Read more

Why You Should Buy an Enterprise Customer Data Platform

Last updated: May 23, 2023

Back in the ‘60s, the buying process was pretty simple. You realized you needed
a new car, then you saw an ad for a new Honda on one of the…

Read more

How Haymarket Media Increased Paid Subscriptions by 56%

Haymarket Media Group used Omeda's metering and subscription management tools to
increase their paid subscriptions by 56% in one year.

Read Case Study

How Becker’s Healthcare Drove 1,000 Email Signups Per Month

Becker's Healthcare used Omeda’s marketing automation solution to create a
month-long series of weekly emails, which drove thousands of new contacts

Read Case Study

How NAVC Manages 700K Database Members With Omeda

Using Omeda, NAVC harnessed their audience data to create content that helps
veterinarians provide the best care possible.

Read Case Study

How to Plan and Streamline Your Tech Stack in 2023

Struggling with your tech stack? You’re not alone. Keep these considerations in
mind as you shop for new solutions.

Download White Paper

Email Engagement Report – Q1 2023

Our team examined engagement data from Omeda clients to share the latest email
benchmark data, analyze promotional email performance, explore best practices
and more.

Download White Paper

First-Party Data Playbook

Learn all about first-party data, why it's superior to other types of audience
data, and get our top five best practices to help you collect and leverage
first-party data.

Download

OX6

Our annual summit returns to downtown Chicago! Omeda Idea Exchange is a unique
industry event created specifically for our clients and partners across the
media industry.

Learn more

How Questex Drove Nearly $6M in Ad Revenue with Its Content Channel Campaign

Advertisers need to reach audiences on a growing number of platforms, all while
facing tighter competition than ever. To drive revenue in this complicated
landscape, publishers need to help their advertisers get as much as exposure as
possible without wasting time and resources on unprofitable channels.

In this webinar, we’re spotlighting a company that’s doing it right: Questex.
They’ve driven nearly $6M in ad revenue through its use of Content Channel,
highly contextual ad placements that gave its partners full ownership of a topic
on the Questex website.

Watch to learn how Questex gained a sustainable source of revenue — and
strengthened its advertising relationships — through content channels.

Some key takeaways include:

✅ how to use Omeda’s CDP to create cross-channel advertising campaigns
✅ how to translate single website visits into sustainable, long-term engagement
across channels
✅ how to drive positive ROI for your ad partners with content

 

Show more

Watch

Increase Visitor Engagement Using Omeda’s Content Recommendation Feature

Watch the webinar recording for a demo of Omeda’s Content Recommendation tool.
Learn how to deliver content recommendations to users based on their previous
behaviors and the behaviors of other users in their cohort. A Personalization
can be created to promote these recommended links specific to each user.

Curious to learn more about Omeda’s Content Recommendation feature? Discover
more here.

Show more

Watch

Privacy & Security Best Practices

In this webinar, we reviewed best practices to manage consent and privacy
preferences – and why it’s so important in 2023.

Bettina Lippisch, Vice President of Privacy & Data Governance at Omeda, shared
tips for list maintenance, easy opt-outs and minimizing data collection and
processing to drive your privacy strategy.

Show more

Watch

 * Customer Data Platform
 * Enterprise CDP
 * CDP Marketing Platform
 * Customer Data Analytics Platform
 * Audience Management Platform
 * Website Analytics Software
 * Content Personalization Software
 * Customer Segmentation Software
 * Customer Lifecycle Software

 * Email and Marketing Automation
 * Marketing Segmentation Software
 * Email Marketing Software
 * Email Tracking Software
 * Email Sending Platform
 * Customer Journey Map Software
 * Marketing Analytics Software
 * Channel Engagement Platform
 * Customer Profile Software
 * Marketing Enterprise Software

 * Subscription Management
 * Subscription Billing Software
 * Fulfillment Management
 * Magazine Subscription Management Software
 * Customer Retention Management Software
 * Churn Management Software

 * Data Management and Governance
 * GDPR Compliant Email
 * Know Your Customer Rules
 * GDPR Compliant Analytics
 * Data Personalization Software
 * Content Gating Software

 * Who It’s For
 * Associations
 * Audience Development Teams
 * Content Producers
 * C-Level Executives
 * Data Management Teams
 * Marketing Teams
 * Media Organizations
 * Subscription and Circulation Teams
 * Workflow Optimization

 * Resources
 * Blog
 * Knowledge Base
 * Events
 * Case Studies
 * Webinars
 * White Papers
 * Benchmark Calculator

 * Why Us
 * Our Origin
 * Privacy Mission & Vision
 * Partners & Integrations

 * Contact
 * Pricing
 * Contact Us
 * Schedule a Demo

 * Compare
 * Omeda vs BlueConic
 * Omeda vs CDS Global
 * Omeda vs Darwin
 * Omeda vs HubSpot
 * Omeda vs Marketo
 * Omeda vs Segment

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Ⓒ 2023 Omeda. All Rights Reserved.

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