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 1. News

November 28, 2022


NESTLÉ TAKES UNILATERAL ACTION ON MARKETING SUGARY PRODUCTS TO CHILDREN

The new policy will take effect as of 1 July next year and will be applied
globally.

By Andy Coyne

Nestle will stop marketing added-sugar beverages to children from 1 July. Image
credit: The Image Party // Shutterstock.com
 * 
 * 
 * 
 * 

Food and beverage giant Nestlé is to cease targeting children below 16 with
adverts for products high in sugar.

The Switzerland-based San Pellegrino manufacturer said its new Marketing
Communication to Children policy will prohibit direct advertising of
confectionery and ice cream, as well as water-based beverages with added sugars,
to younger teenagers.

It said the policy “reaffirms the ban on product marketing communication
targeting children between zero and six years of age”.

Sponsored Article




By Cisco READ MORE

The company said the new standard will be applied to TV and online platforms,
including social media and gaming ones with greater than 25% of their audience
under 16 years old. Additionally, Nestlé said it will not collect data on minors
and only partner with social media influencers over the age of 18.

The new policy will take effect as of 1 July next year and will be applied
globally. Nestlé is calling for other companies to introduce similar unilateral
measures.

Earlier this month, Nestlé pledged to share more details of the nutritional
value of its portfolio of products from 2023. It also said it would expand its
range of “affordable, nutritious foods and beverages”.




Nestlé said it will benchmark its food and beverages against the Health Star
Rating system, a government-devised nutrient-profiling method set up in
Australia and New Zealand.

It also said it will start reporting on portfolios in 14 countries, using each
nation’s government-endorsed packaging labelling systems.



The move follows pressure from investors to revise the nutritional make-up of
the group’s product portfolio.

Pressure on confectionery, ice cream and sugary drink manufacturers has also
come from anti-obesity campaign groups and, in the case of the UK, from the
government.

The UK already operates a sugary drinks tax and has partially introduced planned
legislation targeting reductions in fat, sugar and salt (HFSS) within snack
products.

Restrictions on where HFSS products can be promoted in-store such as checkouts,
store entrances and the ends of supermarket aisles, came into force this
October.

However, against a backdrop of the cost-of-living crisis, the government’s
planned curbs banning adverts for junk food on television before 9pm and
paid-for adverts online have been delayed until January 2024, while a ban on
buy-one-get-one-free deals for unhealthy snacks has been pushed back by a year
to October 2023.

Brands’ efforts on plastic packaging prove a load of rubbish





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Topics in this article: Nestle
 * 
 * 
 * 
 * 


ANDY COYNE

Just Food’s deputy editor, Andy is a journalist with 30 years’ experience, much
of it in the business media. He has edited print and online titles in the UK
covering general business, commercial property and international finance. Andy
has also freelanced extensively for national and international magazines and
newspapers in India, Hong Kong and the Middle East.

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