www.productmarketingalliance.com Open in urlscan Pro
2a04:4e42:600::775  Public Scan

Form analysis
3 forms found in the DOM

<form>
  <input id="search-field" class="st-default-search-input" placeholder="Start typing..." autocomplete="off" autocorrect="off" autocapitalize="off">
</form>

<form>
  <div id="search-box">Search...</div>
  <div class="search-icon">
    <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512">
      <path
        d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z">
      </path>
    </svg>
  </div>
</form>

<form class="form-group" data-members-form="subscribe" ps-dynamic-form-id="0dd66a76-289b-4803-8711-6d93a2e685e9">
  <input class="subscribe-email" data-members-email="" type="email" required="true" placeholder="youremail@example.com" ps-email-field-id="199e59d2-40ea-4b00-a248-730d2c1792d8">
  <br>
  <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button" ps-submit-button-id="cb5ce042-678c-408b-b921-72d6c3d6e0cc"> SEND <img class="sales-footer-subscribe-form-arrow"
      src="https://www.productmarketingalliance.com/assets/img/sales/arrow.png?v=6bb3ecd917">
  </button>
</form>

Text Content

🔖 You can get PMM Leadership Certified with PMA in:

0



0



Days
0



0



Hours
0



0



Minutes
0



0



Seconds
Pre-order

👉  Master retention & amplify growth with the Customer Marketing Summit.
Starting in: 

0



0



Days
0



0



Hours
0



0



Minutes
0



0



Seconds
GRAB A FREE PASS

🔖 You can get PMM Leadership Certified with PMA in:

0



0



Days
0



0



Hours
0



0



Minutes
0



0



Seconds
Pre-order

Log in Membership

INDIVIDUAL

TEAMS


Membership

PRO MEMBERSHIP

All you need to succeed

BECOME A PRO MEMBER

BECOME A PRO+ MEMBER

YOUR PRO TASTER PACK

EXEC+ MEMBERSHIP

For product marketing leaders

BECOME AN EXEC+ MEMBER

YOUR EXEC+ TASTER PACK

TEAM MEMBERSHIP

Level up your PMM team

INSPIRE YOUR TEAM

GET A TEAM MEMBERSHIP

WHY PICK PMA?

See what our members say

MEMBERSHIP REVIEWS

MEMBERSHIP CASE STUDIES

SAMPLE WHAT’S INSIDE

GET FREEMIUM MEMBERSHIP

TEMPLATES FOR SUCCESS

Resources

CONTENT HUB

Unlimited resources on tap

ARTICLES

PRESENTATIONS

EBOOKS

GUIDES

PODCASTS

REPORTS

WEBINARS

RESEARCH & REPORTS

Industry insights from us

PRODUCT MARKETING SALARY REPORT

STATE OF PRODUCT MARKETING

STATE OF PRODUCT MARKETING LEADERSHIP

STATE OF GO-TO-MARKET

SALES ENABLEMENT LANDSCAPE

PMM TOOLS OF CHOICE

TOP 100 PMM INFLUENCERS

COMPETITIVE INTELLIGENCE TRENDS

VIEW ALL REPORTS

GUIDES

Brush up on the essentials

WHAT IS PRODUCT MARKETING?

PRODUCT MARKETING FRAMEWORK

COMPETITIVE INTELLIGENCE

PRICING

OKRS

POSITIONING

GO-TO-MARKET

VIEW ALL GUIDES

BEST OF THE REST

Highlights from the site

PMM LEADERSHIP PORTAL

NEWSLETTER

PMM BOOKS

PMM TECH STACK

SALARY CALCULATOR

CREATE AND CONTRIBUTE

Certification

PRODUCT MARKETING CORE

The A to Z of PMM essentials

PMMC - Level 1

PMM CERTIFIED: CORE

On-demand

LIVE & ONLINE

Part-time or full-time

LIVE & IN-PERSON

Pick your city

PMM CERTIFIED: TEAMS

B2C PMM CERTIFIED

CUSTOMER MARKETING CERTIFIED

PRODUCT-LED GROWTH CERTIFIED

VIEW ALL CORE

PMM CERTIFIED: ADVANCED

Establish your influence and strategic value


PMMC II - Level 2

PMM CERTIFIED: ADVANCED

On-demand

MESSAGING CERTIFIED

NARRATIVE DESIGN CERTIFIED

POSITIONING CERTIFIED

PRICING CERTIFIED

GO-TO-MARKET CERTIFIED

ALL PMM MASTERS

PMM CERTIFIED: LEADERSHIP

The ultimate roadmap for PMM leaders

PMMC III - Level 3

PMM CERTIFIED: LEADERSHIP

On-demand

PMM LEADERSHIP ACCELERATOR

Live & online

ALL PMM COURSES

PMM TRAINING

Individual & org-wide options

ENTERPRISE & CUSTOM TRAINING

SCHOLAR PROGRAM

CERTIFICATION JOURNEY

WHY PMMS ❤️ PMMC

Events

VIRTUAL EVENTS & MEETUPS

Connecting our global community

PMM TALKS

Knowledge worth knowing

PMM MEETUPS

City chapters

PMM NOW

Exclusive live streams

IN-PERSON SUMMITS

Coming to a city near you

PMM SUMMIT | AUSTIN | FEB 13 & 14

PMM SUMMIT | NYC | MAR 19 & 20

SUMMIT CALENDAR 2024

QUICK LINKS & ONDEMAND

Plan ahead or catch up

CATCH UP ONDEMAND

APPLY TO SPEAK

ALL EVENTS

ALL COURSES

About

THE BASICS

Our journey & how to reach us

MISSION

CONTACT

PARTNER WITH US

PRESS RESOURCES

CASE STUDIES

HELP CENTRE

OUR PEOPLE

AKA the building blocks of PMA

PMA TEAM

EXPERTS IN RESIDENCE

PMA FOUNDING MEMBERS

CAREERS

GET INVOLVED

Get your name published

GET THE MEDIA GUIDE

COMMUNITY PARTNERSHIPS

PMA PULSE

PRODUCT MARKETING AWARDS

CREATE & CONTRIBUTE

QUICK LINKS

Our bread & butter

SLACK COMMUNITY

PMA CONSULT

GET CERTIFIED

MEMBERSHIP

PRODUCT MARKETING FRAMEWORK

ARTICLES

ALL REPORTS

Jobs
Community

PMA COMMUNITIES

Connect and collaborate

SLACK COMMUNITY

MEETUPS

PMA LINKEDIN

COMMUNITY NEWSLETTER

MEET THE AMBASSADORS

BECOME AN AMBASSADOR

What's new?
1


x close

Nothing to display...
or view by:
Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement
Research OKRs




THE NEW PRODUCT
MARKETING STANDARD.

“PMA is the new standard of excellence to help product marketers lead their
product lines and companies to the next level.” Marc Stitt, Product Marketing
Leader

BECOME A MEMBER GET CERTIFIED
Search...



THE NO. 1 PRODUCT MARKETING PLATFORM FOR 95,000+ PMMS.



Click for sound






2:26









Unlock your PMM membership.
Learn from the world’s leading product marketers, access an ever-growing bank of
templates, content, and presentations, and reach your product marketing
potential with the quintessential kit for leveling up your product marketing
efforts.
UNLOCK INVALUABLE CONTENT
The latest talking points.

Product Marketing Competitive intelligence Pricing OKRs Positioning Go-to-Market
Leadership


MOTIVATING YOUR TEAM: 7 STRATEGIES FOR SENIOR PMMS

Read more
Members-only
Members-only
Competitive Intelligence


COMPETITIVE DIFFERENTIATION: HOW TO STAND OUT FROM THE COMPETITION

Competitive differentiation involves highlighting what makes your products or
services unique. This could be a special feature, exceptional customer service,
or an innovative marketing approach....

 * Erkki Muuga

9 min read
Members-only
Membership content


HOW TO CREATE A COMPELLING STORY FOR TECHNICAL PRODUCTS

Let's explore a framework that will allow you to find and tell your product's
story. Plus, learn seven storytelling methods you can use to make even the most
complex products easy for customers to understand....

 * Daniel Scott

6 min read
Members-only
Podcasts


MAXIMIZING IMPACT: HOW TO ELEVATE SALES ENABLEMENT VALUE WITH JUSTIN DORFMAN,
CO-FOUNDER & CEO AT ASSETMULE

By moving beyond the traditional reactive nature of enablement, organizations
can develop sustainable, scalable strategies that truly support their sales
teams in a rapidly evolving market....

 * Stevie Langford

2 min read
Members-only
Market segmentation


GETTING STARTED WITH PSYCHOGRAPHIC MARKET SEGMENTATION

Trying to understand your potential customers? Wish you could crack open their
minds and step right in?  Good news – psychographic segmentation lets you do
exactly that! Learn the key types of psychographic data to focus on and how to
start harnessing it for your organization....

 * Amelia Wilson

9 min read
SEE ALL POSTS
Get your PMM fix.

Reports
Unrivaled deep dives
into essential
PMM topics.
GAIN INSIGHTS
Podcasts
Hot button convos
with the industry’s
biggest names.
TUNE IN
eBooks
Compulsive reading
on key
product marketing skills.
VIEW THE COLLECTION
PMMFixx
Home to the very
best product
marketing footage.
WATCH NOW
Our latest report.
Benchmark your salary against other product marketers in similar industries,
regions, and roles. Discover whether you’re being paid your worth. Negotiate
your next salary with confidence. Get the Product Marketing Salary Survey 2022.
FIND YOUR EARNING POTENTIAL

Click for sound






2:24









Get product marketing certified.
Catapult your career with the only CIM & CIPD accredited course for product
marketers. Led by experts at Adobe, Meta, HubSpot, IBM, and more, arm yourself
with exclusive knowledge and actionable templates to nail every aspect of PMM.
GET CERTIFIED
Join the community.
Networking with your peers has never been easier. Join our Slack Community and
speak with over 30,000 like-minded Product Marketers across the globe to
exchange ideas, meet in person, ask questions, and find exciting new job
opportunities.
JOIN YOUR PEERS
Upcoming product marketing events.

Location All North America EMEA APAC LATAM Online Type All In-person summits
In-person meetups In-person courses Virtual festivals Virtual meetups Virtual
courses Webinars Members-only events
6 - 14 December 2023


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | UTC (AM) - AEDT (PM)

Get PMM Certified in 4 x 2.5 hour sessions.
Join this cohort
12 December 2023


HOW NOT TO TELL A STORY: CRAFTING COMPELLING NARRATIVES

Learn how to change minds, transfer deep meaning, and craft truly compelling
narratives.
Register here
13 December 2023


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | NORTH AMERICA CT

Get PMM Certified after a one-off, full-day session with an expert in residence.
Join this program
14 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
Sign up now
14 December 2023


PMA DUBAI

Planning meetups for 2024
Sign up here
14 December 2023


PMA AUSTIN

Networking drinks in your city
Sign up here
10 January 2024


MARKET RESEARCH & THE ICP

Learn how to identify what problems your product will solve (and what NOT to
solve).
Sign up
17 January 2024


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | EUROPE UTC

Get PMM Certified after a one-off, full-day session with an expert in residence.
Sign up now
17 January 2024


COMPETITIVE INTELLIGENCE

Construct a sustainable CI program that'll set you apart from the competition.
Sign up
24 January 2024


GO-TO-MARKET STAGES

Explore GTM motions & the strategic considerations that'll help streamline your
processes.
Sign up
26 January 2023


PMA LONDON

Start-up to Scale-Up - How to Thrive and Survive
Sign up here
31 January 2024


GTM ROLES & RESPONSIBILITIES

Pin-point the critical people, teams, traits and responsibilities of a robust
GTM team.
Sign up
7 February 2024


CROSS-FUNCTIONAL ALIGNMENT

Get the skills & strategies needed to ensure your team is synchronized every
stage of your GTM journey
Sign up
8 February 2024


PMA SAN FRANCISCO

Networking drinks in your city
Sign up here
12 February 2024


PRODUCT MARKETING CERTIFIED: CORE, AUSTIN

Get PMM Certified in one day.
Enroll here
13 - 14 February 2024


AUSTIN

Product marketers gather in Austin for two days of inspiring content.
Find out more
14 February 2024


MASTERING PERSONAS

Master persona best practices and create watertight assets that meet the needs
of every team.
Sign up
21 February 2024


PRODUCT ROADMAPPING

Learn how to build a long-term product roadmap as well as ownership and input
channels.
Sign up
23 February 2023


PMA LONDON

Imposter Syndrome and Strategies to overcome it
Sign up here
28 February 2024


LAGGING, LEADING AND LEVER KPIS

Identify key KPIs to measure success & how to pivot and correct in order to
achieve KPIs.
Sign up
6 March 2024


POSITIONING YOUR PRODUCT FOR GROWTH

This workshop will teach you the secrets to positioning your business for
unprecedented growth.
Sign up
13 March 2024


NARRATIVE DESIGN

From securing funding to setting yourself apart in the marketplace, craft the
perfect story for success.
Sign up
18 March 2024


PRODUCT MARKETING CERTIFIED: CORE, NEW YORK CITY

Get PMM Certified in one day with your like-minded PMMs.
Enroll today
19 March 2024


PRODUCT MARKETING CERTIFIED: CORE, PARIS

Meet in person for a workshop taught by an PMM expert and absorb the knowledge
of like-minded PMMs.
Enroll today
19 - 20 March 2025


TEL AVIV

Product marketers gather in Tel Aviv for two days of inspiring content.
Find out more
20 March 2024


PRICING AND PACKAGING

This workshop will show you how to set up your committee, price effectively &
convert more prospects.
Sign up
22 March 2023


PMA LONDON

Product marketing: the power of transferable skill
Sign up here
27 March 2024


REVENUE MARKETING

Learn the strategic approach of revenue marketing & the techniques and
activities that drive tangible outcomes.
Sign up
3 April 2024


SALES COACHING

Master the art and science of sales coaching & level up your sales team with 1:1
support.
Sign up
9 April 2024


PRODUCT MARKETING CERTIFIED: CORE, DENVER

Meet in person for a workshop taught by an PMM expert and absorb the knowledge
of like-minded PMMs.
Enroll today
10 April 2024


PMA BOOK CLUB

Backstage Pass | Live with Harvey Lee
Sign up here
10 April 2024


USING DATA TO MANAGE SALES

Create dashboards & processes that deliver the right information for you and
your sales reps.
Sign up
17 April 2024


SALES TACTICS: CONVERSATIONS

Tap into tried and tested strategies you can implement in the all-important
initial sales calls.
Sign up
24 April 2024


SALES METRICS

Discover the right sales metrics for your org and how to successfully track
them.
Sign up
26 April 2023


PMA LONDON

New Year, New Job! How to set yourself up for success in the first 90 days!
Sign up here
1 May 2024


RETENTION & CHURN

Create a sustainable retention customer journey, reduce churn & create customer
advocates.
Sign up
8 May 2024


PMMS: PRE- VS POST-LAUNCH

Identify which metrics are crucial throughout the GTM process & how they drive
success.
Sign up
15 May 2024


MARKETING: PRE- VS POST-LAUNCH

From ideation to post-launch growth, understand & identify the metrics critical
for success.
Sign up
22 May 2024


CS: PRE- VS POST-LAUNCH

Dive into the targets & measures of success that underpin a thriving customer
success program.
Sign up

We don't have any in the calendar yet, but check back soon for updates. In the
meantime, why not explore our other live events?

SEE ALL EVENTS
SEE MORE EVENTS
Lots of ♥, from lots of PMMs.
They’ve found their tribe, now it’s your turn.
Madeline Turner
Chief Marketing Officer

"Not only has this community been an absolute wealth of knowledge and answers -
it's a place of constant inspiration. I see questions asked or answered in ways
that I had never thought of before. In many ways, this network has been an
extension of my team. We're learning, growing, and testing together"
JD Prater
Head of Product Marketing

"I love PMA and what it stands for, elevating the role of product marketing.
Through this community, I’ve connected with many great product marketers across
the world. They encourage me. They inspire me. They challenge me. It’s a honor
to be a part of this community."
Madison Moyd
Product Marketing Manager

"My joining PMA started by looking for a hub of educational resources to become
the best Product Marketer I could be. I had no idea I’d soon find new friends,
mentors, and future colleagues who shared my same passion for this expertise."
Yoni Solomon
Director of Product Marketing

"The PMA truly is a product marketer’s dream organization -- in that it aligns
product marketers from all walks of life, from all around the world."
MORE LOVE
Sponsors & Partners

PARTNER WITH US
Get the latest landing
in your inbox.
Stay up-to-speed with all things PMA
and PMM with our monthly newsletter.

Subscribe now


SEND

Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

ABOUT
 * Contribute
 * Media Guide
 * Ambassadors
 * Privacy Policy
 * Terms of Service
 * Help Centre

RESOURCES
 * Podcasts
 * Reports
 * PMM tools
 * AMAs

GENERAL
 * PMM Certification
 * Events
 * Membership
 * Community

Learn
Product marketing Positioning & messaging Customer & market research OKRs
Personas Go-to-market Sales enablement Competitor analysis



Click for sound





1:10










English
 * Русский
 * Português
 * Nederlands
 * Italiano
 * 日本語
 * Español
 * 中文 (简体)
 * Français
 * Deutsch
 * Português Brasileiro











Shah Carson
"EXCELLENT content, engaging instructors, highly interactive (if you want it to
be), well-orchestrated. The negatives of some minor glitches in software or
scheduling were outweighed by the heaps of postives: relevant information,
knowledgeable presenters, useful templates, insightful points of view... I've
worked as a marketer for a long time, and was looking to refresh my skills and
knowledge--to catch up with a discipline (marketing) that has changed
considerably over the years. Reading newsletters and blogs and following
industry luminaries on social media can only provide so much. The PMA course is
a great mix of masterclass, how-to tips and tricks, and hands-on"

See more reviews