proteinmb.ca Open in urlscan Pro
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URL: https://proteinmb.ca/
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Text Content

 * About
   * Why Manitoba
   * Our Roots
   * Our Team
 * Manitoba’s Sustainable Protein Advantage
 * Protein Movement
   * Who’s Who in Protein
   * Sector Champion Spotlights
 * Resources
 * Get Engaged
   * Join Us
   * What’s Going on in Protein
 * Contact

 * About
   * Why Manitoba
   * Our Roots
   * Our Team
 * Manitoba’s Sustainable Protein Advantage
 * Protein Movement
   * Who’s Who in Protein
   * Sector Champion Spotlights
 * Resources
 * Get Engaged
   * Join Us
   * What’s Going on in Protein
 * Contact


EMPOWERING INDUSTRY GROWTH


WHAT WE DO


WE ARE THE INDUSTRY-LED HUB FOR MANITOBA’S SUSTAINABLE PROTEIN INDUSTRY.

Our mission is to support the expansion of Manitoba’s protein industry,
collaboratively working with all protein players in our joint pursuit of
providing local sustainable protein here at home and around the world.

Learn more

Manitoba is a global provider of high-quality proteins — our top 10 protein
exports surpassed $8 billion dollars in 2022. ProteinMB aims to expand on this
growth. Every day we work with industry leaders to promote Manitoba’s strengths,
attract new and expanded investment, and show customers our commitment to
social, economic, and environmental sustainability.




WHY MANITOBA


MANITOBA STANDS AS A TESTAMENT TO THE ADAPTABILITY AND INGENUITY OF ITS
AGRI-FOOD COMMUNITY.

The legacy of Manitoba’s protein industry continues to evolve, driven by a
steadfast dedication to sustainable practices, technological innovation, and a
deep-rooted connection to the land. Manitoba’s story serves as an inspiration
for regions around the world, showcasing the potential for agri-food excellence
in the face of ever-changing global demands.

learn more

Manitoba boasts vast expanses of fertile soil, making it ideal for growing
protein-rich plants and crops. Our high-quality animal protein is highly sought
after both domestically and internationally. The province invests in research
and development, leading to advancements in protein production techniques that
help Manitoba stay at the forefront of the industry.

“I’m so thrilled with the launch of ProteinMB. I’ve worked in the agriculture
and agri-food sector for over a decade and was involved with Project Aspire
before it became ProteinMB. I am looking forward to bringing the sector together
and empowering industry growth as we continue to position Manitoba’s sustainable
protein brand as a global leader.”

– Jillian Einarson, Managing Director, ProteinMB




GET INVOLVED


INPUT FROM EVERYONE IS VITAL TO THE GROWTH OF OUR INDUSTRY.

As an industry-led initiative, we need Manitoba’s protein leaders to join our
mission. Their perspective and subject matter expertise will be vital as we live
out our mandate. We need them to be present, offer their voice and have their
say.

LEarn More

ProteinMB wants all Manitoba protein businesses to grow, helping them access new
markets, expanded labour, and access important funding through strategic
partnerships and coordination with government and other stakeholders.

Our Partnership model


WHAT IS SUSTAINABLE PROTEIN?


NOURISHING TOMORROW, TODAY!

Sustainable Protein is the initiative, sector, and approach that is responsible
for the practices and impacts of agriculture and the food system on the world.
Described by the Food and Agriculture Organization (FAO) and the World Health
Organization (WHO); Sustainable Protein is a level of production that meets our
needs while aspiring to place minimal pressure and impact on the environment,
promote all aspects of an individuals health and well being, be accessible and
culturally acceptable, and be economically viable and affordable. To be
sustainable, the protein value chain must meet the needs of present and future
generations, while ensuring profitability, environmental health, and social and
economic equity.

In Manitoba, animal, plant, insect, and cellular proteins when produced
sustainably can complement each other to address global food security. Overall,
sustainable protein is a critical component of a balanced diet that aligns with
ecological stewardship and ethical treatment of animals and communities, helping
to address global challenges related to food security, climate change, and
resource conservation.


SUSTAINABLE PROTEIN ADVANTAGE STRATEGY


STRATEGIC AREAS OF PROTEIN

It does take a community. A diverse, committed group is responsible for the
ongoing development of each of the strategy’s areas:

Learn More


TESTIMONIALS

Katharine Cherewyk


KATHARINE CHEREWYK


EXECUTIVE DIRECTOR AGRICULTURE IN THE CLASSROOM MANITOBA

Agriculture in the Classroom-Manitoba is excited to see the Protein MB
networking tool and hub come together. As a non-profit organization with a
vision of every Manitoba student being agriculturally-literate, having a strong
workforce in Manitoba Agriculture for students to graduate into is important.
This will happen thanks to a hub where multiple entities working in the
sustainable workforce space communicate, converse, and develop future leaders.

Dr. James D. House


DR. JAMES D. HOUSE


PROFESSOR AND THE MANITOBA STRATEGIC RESEARCH CHAIR IN SUSTAINABLE PROTEIN IN
THE DEPARTMENT OF FOOD AND HUMAN NUTRITIONAL SCIENCES AT THE UNIVERSITY OF
MANITOBA

As the Manitoba Research Chair in Sustainable Protein, we are excited that
ProteinMB is launching and look forward to a long and fruitful collaboration as
we advance the protein ecosystem in Manitoba and beyond.

Ryan Steppler


RYAN STEPPLER


CO-OWNER PRAIRIE CRICKET FARMS

Prairie Cricket Farms has been growing and looking for one place to quickly find
information on funding opportunities, networking, and resources to continue are
growth in the protein market. The fact that ProteinMB has that and is looking to
support global growth is exciting for us as a protein producer.






CONTACT US


JOIN PROTEINMB TODAY.

Everyone has a role to play, so speak up and support the steady growth of our
sector.

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NAME*

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Sign Up To Receive Communications From ProteinMBResource Submission (Funding and
Program Supports, Market Insights, Careers And Labour, Other)Latest News
SubmissionIndustry Event SubmissionGet Featured (Connect With Us, Tell Us Your
Story, Join The Movement)Sign Up to Participate in a Sector Champions
SpotlightOther
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1479 Buffalo Place #200
Winnipeg, Manitoba
Canada R3T 1L7


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