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adage.com Open in urlscan Pro
2400:cb00:2048:1::6810:9276  Public Scan

Go To Rescan Add Verdict Report
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Submission: On September 25 via manual from US
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 77 IPs in 7 countries across 49 domains to perform 285 HTTP transactions. The main IP is 2400:cb00:2048:1::6810:9276, located in United States and belongs to CLOUDFLARENET - Cloudflare, Inc., US. The main domain is adage.com.
TLS certificate: Issued by COMODO ECC Domain Validation Secure S... on August 25th 2018. Valid for: 6 months.
This is the only time adage.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
75 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
2 151.101.134.110 54113 (FASTLY)
2 2600:9000:200... 16509 (AMAZON-02)
2 2a00:1450:400... 15169 (GOOGLE)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
3 2606:2800:234... 15133 (EDGECAST)
3 2a00:1450:400... 15169 (GOOGLE)
1 4 23.38.33.253 16625 (AKAMAI-AS)
1 2 2a00:1450:400... 15169 (GOOGLE)
8 2a00:1450:400... 15169 (GOOGLE)
1 2.18.234.122 16625 (AKAMAI-AS)
1 52.216.162.155 16509 (AMAZON-02)
1 2a04:4e42:1f:... 54113 (FASTLY)
1 151.101.132.143 54113 (FASTLY)
4 2600:1f14:cc5... 16509 (AMAZON-02)
1 54.72.19.186 16509 (AMAZON-02)
1 35.156.170.252 16509 (AMAZON-02)
1 54.230.95.198 16509 (AMAZON-02)
1 54.230.92.241 16509 (AMAZON-02)
2 2600:9000:200... 16509 (AMAZON-02)
6 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2a00:1450:400... 15169 (GOOGLE)
2 2a00:1450:400... 15169 (GOOGLE)
6 172.217.22.34 15169 (GOOGLE)
1 54.230.95.199 16509 (AMAZON-02)
1 2a04:4e42:1f:... 54113 (FASTLY)
3 54.192.93.19 16509 (AMAZON-02)
4 2a00:1450:400... 15169 (GOOGLE)
8 50.19.118.207 14618 (AMAZON-AES)
4 50.16.206.216 14618 (AMAZON-AES)
2 52.204.232.9 14618 (AMAZON-AES)
3 50.17.198.58 14618 (AMAZON-AES)
6 64.74.101.79 19024 (INTERNAP-...)
2 117.121.250.129 22822 (LLNW)
1 117.121.250.0 22822 (LLNW)
1 2 63.140.41.99 15224 (OMNITURE)
2 2a03:2880:f01... 32934 (FACEBOOK)
1 173.192.91.155 36351 (SOFTLAYER)
1 67.225.220.126 32244 (LIQUIDWEB)
1 2600:9000:200... 16509 (AMAZON-02)
5 104.20.30.2 13335 (CLOUDFLAR...)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2607:f0d0:3:1... 36351 (SOFTLAYER)
9 2a00:1450:400... 15169 (GOOGLE)
2 2a03:2880:f01... 32934 (FACEBOOK)
1 3 2620:109:c007... 197612 (LINKEDIN-1)
3 94.31.29.248 12989 (HWNG)
2 94.31.29.96 12989 (HWNG)
1 2a00:1450:400... 15169 (GOOGLE)
1 54.246.169.132 16509 (AMAZON-02)
2 2406:da00:ff0... 14618 (AMAZON-AES)
1 18.197.206.75 16509 (AMAZON-02)
1 174.129.212.111 14618 (AMAZON-AES)
3 2.18.232.7 16625 (AKAMAI-AS)
26 2.18.235.40 16625 (AKAMAI-AS)
2 82.199.68.73 15830 (TELECITY-LON)
1 54.171.27.180 16509 (AMAZON-02)
3 54.171.124.191 16509 (AMAZON-02)
3 151.101.132.175 54113 (FASTLY)
1 2 37.252.172.70 29990 (ASN-APPNEXUS)
4 2a03:2880:f11... 32934 (FACEBOOK)
2 3 2620:109:c00c... 14413 (LINKEDIN)
3 151.101.134.27 54113 (FASTLY)
1 52.17.197.245 16509 (AMAZON-02)
3 95.101.177.202 16625 (AKAMAI-AS)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
1 1 104.244.42.72 13414 (TWITTER)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
2 54.229.149.187 16509 (AMAZON-02)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
1 52.16.252.179 16509 (AMAZON-02)
7 35.168.113.83 14618 (AMAZON-AES)
1 104.108.58.127 16625 (AKAMAI-AS)
1 46.137.126.71 16509 (AMAZON-02)
1 162.247.242.18 23467 (NEWRELIC-...)
285 77
75    2400:cb00:2048:1::6810:9276 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
adage.com
gaia.adage.com
1    2400:cb00:2048:1::ac40:a204 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
www.npttech.com
2    151.101.134.110 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
bc.marfeel.com
js-agent.newrelic.com
2    2600:9000:200c:8a00:18:1fcd:348:2461 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
static.chartbeat.com
2    2a00:1450:4001:812::200e (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
apis.google.com
1    2400:cb00:2048:1::6810:252f (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
js.maxmind.com
3    2606:2800:234:46c:e8b:1e2f:2bd:694 (United States)

ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US)
platform.twitter.com
3    2a00:1450:4001:812::2011 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
survey.g.doubleclick.net
4    23.38.33.253 (Amsterdam, Netherlands)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a23-38-33-253.deploy.static.akamaitechnologies.com
sb.scorecardresearch.com
2    2a00:1450:4001:818::2008 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
ssl.google-analytics.com
8    2a00:1450:4001:820::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
www.googletagservices.com
pagead2.googlesyndication.com
1    2.18.234.122 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-234-122.deploy.static.akamaitechnologies.com
players.brightcove.net
1    52.216.162.155 (Ashburn, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
crain-global.s3.amazonaws.com
1    2a04:4e42:1f::714 (European Union)

ASN54113 (FASTLY - Fastly, US)
mab.chartbeat.com
1    151.101.132.143 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
s.swiftypecdn.com
4    2600:1f14:cc5:8002:4569:42a7:3dee:95c8 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api.b2c.com
1    54.72.19.186 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-72-19-186.eu-west-1.compute.amazonaws.com
consent.truste.com
1    35.156.170.252 (Frankfurt, Germany)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-35-156-170-252.eu-central-1.compute.amazonaws.com
secure.quantserve.com
1    54.230.95.198 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-95-198.fra2.r.cloudfront.net
js.idio.co
1    54.230.92.241 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-92-241.fra2.r.cloudfront.net
script.crazyegg.com
2    2600:9000:200c:7600:1f:573d:79c0:21 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
d8rk54i4mohrb.cloudfront.net
6    2400:cb00:2048:1::6810:9176 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
gaia.adage.com
1    2a00:1450:400c:c0a::9b (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
stats.g.doubleclick.net
2    2a00:1450:4001:819::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
adservice.google.de
adservice.google.com
6    172.217.22.34 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra15s16-in-f34.1e100.net
securepubads.g.doubleclick.net
1    54.230.95.199 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-95-199.fra2.r.cloudfront.net
s.idio.co
1    2a04:4e42:1f::729 (European Union)

ASN54113 (FASTLY - Fastly, US)
vjs.zencdn.net
3    54.192.93.19 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-192-93-19.fra2.r.cloudfront.net
edge.api.brightcove.com
4    2a00:1450:4001:812::200a (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
imasdk.googleapis.com
8    50.19.118.207 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-19-118-207.compute-1.amazonaws.com
metrics.brightcove.com
4    50.16.206.216 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-16-206-216.compute-1.amazonaws.com
metrics.brightcove.com
2    52.204.232.9 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-52-204-232-9.compute-1.amazonaws.com
a.idio.co
3    50.17.198.58 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-17-198-58.compute-1.amazonaws.com
metrics.brightcove.com
6    64.74.101.79 (United States)

ASN19024 (INTERNAP-BLK5 - Internap Network Services Corporation, US)
PTR: secure.brightcove.com
secure.brightcove.com
2    117.121.250.129 (Australia)

ASN22822 (LLNW - Limelight Networks, Inc., US)
PTR: https-117-121-250-129.sin.llnw.net
brightcove.hs.llnwd.net
1    117.121.250.0 (Australia)

ASN22822 (LLNW - Limelight Networks, Inc., US)
PTR: https-117-121-250-0.sin.llnw.net
brightcove.hs.llnwd.net
2    63.140.41.99 (Lehi, United States)

ASN15224 (OMNITURE - Adobe Systems Inc., US)
PTR: adage.com.ssl.d1.sc.omtrdc.net
smetrics.adage.com
2    2a03:2880:f01c:216:face:b00c:0:3 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
connect.facebook.net
1    173.192.91.155 (Dallas, United States)

ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US)
PTR: 9b.5b.c0ad.ip4.static.sl-reverse.com
cc.swiftype.com
1    67.225.220.126 (Lansing, United States)

ASN32244 (LIQUIDWEB - Liquid Web, L.L.C, US)
PTR: host.rtb123.com
www.rtb123.com
1    2600:9000:200c:be00:6:44e3:f8c0:93a1 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
rules.quantcount.com
5    104.20.30.2 (San Francisco, United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
1    2400:cb00:2048:1::6819:7c63 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
code.ionicframework.com
1    2607:f0d0:3:16::4 (United States)

ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US)
geoip-js.maxmind.com
9    2a00:1450:4001:812::2001 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
tpc.googlesyndication.com
2    2a03:2880:f01c:20e:face:b00c:0:2 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
graph.facebook.com
3    2620:109:c007:102::5be1:f881 (United States)

ASN197612 (LINKEDIN-1, US)
www.linkedin.com
3    94.31.29.248 (United Kingdom)

ASN12989 (HWNG, NL)
PTR: 94.31.29.248.IPYX-077437-ZYO.above.net
asset.pagefair.com
2    94.31.29.96 (United Kingdom)

ASN12989 (HWNG, NL)
PTR: 94.31.29.96.IPYX-077437-ZYO.above.net
asset.pagefair.net
1    2a00:1450:4001:81b::2006 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
s0.2mdn.net
1    54.246.169.132 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-246-169-132.eu-west-1.compute.amazonaws.com
consent.trustarc.com
2    2406:da00:ff00::36f3:7551 (United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
edge.simplereach.com
1    18.197.206.75 (Cambridge, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-18-197-206-75.eu-central-1.compute.amazonaws.com
pixel.quantserve.com
1    174.129.212.111 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-174-129-212-111.compute-1.amazonaws.com
ping.chartbeat.net
3    2.18.232.7 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-232-7.deploy.static.akamaitechnologies.com
a.teads.tv
26    2.18.235.40 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-235-40.deploy.static.akamaitechnologies.com
z.moatads.com
px.moatads.com
2    82.199.68.73 (Netherlands)

ASN15830 (TELECITY-LON, GB)
bs.serving-sys.com
1    54.171.27.180 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-171-27-180.eu-west-1.compute.amazonaws.com
consent-pref.trustarc.com
3    54.171.124.191 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-171-124-191.eu-west-1.compute.amazonaws.com
consent.trustarc.com
3    151.101.132.175 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
cdn.krxd.net
consumer.krxd.net
2    37.252.172.70 (European Union)

ASN29990 (ASN-APPNEXUS - AppNexus, Inc, US)
PTR: 154.bm-nginx-loadbalancer.mgmt.fra1.adnexus.net
secure.adnxs.com
4    2a03:2880:f11c:8183:face:b00c:0:25de (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
www.facebook.com
3    2620:109:c00c:104::b93f:9005 (United States)

ASN14413 (LINKEDIN - LinkedIn Corporation, US)
dc.ads.linkedin.com
px.ads.linkedin.com
3    151.101.134.27 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
f1.media.brightcove.com
1    52.17.197.245 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-17-197-245.eu-west-1.compute.amazonaws.com
stats.pagefair.com
3    95.101.177.202 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a95-101-177-202.deploy.static.akamaitechnologies.com
secure-ds.serving-sys.com
4    2600:1f14:cc5:8000:d799:589b:b457:28f6 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-52-43-238-123.b2c.com
4    2600:1f14:cc5:8002:3910:b728:1d57:e3b0 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-34-219-4-47.b2c.com
1    104.244.42.72 (San Francisco, United States)

ASN13414 (TWITTER - Twitter Inc., US)
syndication.twitter.com
4    2600:1f14:cc5:8001:81b1:f8b2:c811:f498 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-34-216-138-103.b2c.com
2    54.229.149.187 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-229-149-187.eu-west-1.compute.amazonaws.com
t.teads.tv
1    2a02:26f0:6c00:292::2c92 (European Union)

ASN20940 (AKAMAI-ASN1, US)
cmp.teads.mgr.consensu.org
1    52.16.252.179 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-16-252-179.eu-west-1.compute.amazonaws.com
sync.teads.tv
7    35.168.113.83 (Seattle, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-35-168-113-83.compute-1.amazonaws.com
v4.moatads.com
1    104.108.58.127 (Amsterdam, Netherlands)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a104-108-58-127.deploy.static.akamaitechnologies.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
1    46.137.126.71 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-46-137-126-71.eu-west-1.compute.amazonaws.com
beacon.krxd.net
1    162.247.242.18 (United States)

ASN23467 (NEWRELIC-AS-1 - New Relic, US)
PTR: bam-6.nr-data.net
bam.nr-data.net
Apex Domain
Subdomains		 Transfer
83 adage.com
adage.com
gaia.adage.com
smetrics.adage.com
2 MB
33 moatads.com
z.moatads.com
px.moatads.com
v4.moatads.com
407 KB
27 brightcove.com
edge.api.brightcove.com
metrics.brightcove.com
secure.brightcove.com
f1.media.brightcove.com
14 MB
16 googlesyndication.com
tpc.googlesyndication.com
pagead2.googlesyndication.com
155 KB
16 b2c.com
api.b2c.com
api-52-43-238-123.b2c.com
api-34-219-4-47.b2c.com
api-34-216-138-103.b2c.com
18 KB
10 doubleclick.net
survey.g.doubleclick.net
stats.g.doubleclick.net
securepubads.g.doubleclick.net
225 KB
6 teads.tv
a.teads.tv
t.teads.tv
sync.teads.tv
185 KB
6 linkedin.com
www.linkedin.com
dc.ads.linkedin.com
px.ads.linkedin.com
3 KB
6 facebook.com
graph.facebook.com
www.facebook.com
2 KB
5 serving-sys.com
bs.serving-sys.com
secure-ds.serving-sys.com
93 KB
5 trustarc.com
consent.trustarc.com
consent-pref.trustarc.com
20 KB
5 tinypass.com
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
124 KB
4 krxd.net
cdn.krxd.net
consumer.krxd.net
beacon.krxd.net
85 KB
4 pagefair.com
asset.pagefair.com
stats.pagefair.com
6 KB
4 googleapis.com
imasdk.googleapis.com
79 KB
4 idio.co
js.idio.co
s.idio.co
a.idio.co
4 KB
4 scorecardresearch.com
sb.scorecardresearch.com
2 KB
4 twitter.com
platform.twitter.com
syndication.twitter.com
35 KB
3 llnwd.net
brightcove.hs.llnwd.net
189 KB
3 google.com
apis.google.com
adservice.google.com
63 KB
3 chartbeat.com
static.chartbeat.com
mab.chartbeat.com
22 KB
2 adnxs.com
secure.adnxs.com
2 KB
2 simplereach.com
edge.simplereach.com
1 KB
2 pagefair.net
asset.pagefair.net
884 B
2 facebook.net
connect.facebook.net
30 KB
2 cloudfront.net
d8rk54i4mohrb.cloudfront.net
16 KB
2 quantserve.com
secure.quantserve.com
pixel.quantserve.com
6 KB
2 google-analytics.com
ssl.google-analytics.com
17 KB
2 maxmind.com
js.maxmind.com
geoip-js.maxmind.com
3 KB
1 nr-data.net
bam.nr-data.net
261 B
1 qualtrics.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
12 KB
1 newrelic.com
js-agent.newrelic.com
9 KB
1 consensu.org
cmp.teads.mgr.consensu.org
1 chartbeat.net
ping.chartbeat.net
213 B
1 2mdn.net
s0.2mdn.net
10 KB
1 ionicframework.com
code.ionicframework.com
9 KB
1 quantcount.com
rules.quantcount.com
338 B
1 rtb123.com
www.rtb123.com
1 KB
1 swiftype.com
cc.swiftype.com
279 B
1 zencdn.net
vjs.zencdn.net
7 KB
1 google.de
adservice.google.de
171 B
1 crazyegg.com
script.crazyegg.com
555 B
1 truste.com
consent.truste.com
2 KB
1 swiftypecdn.com
s.swiftypecdn.com
957 B
1 amazonaws.com
crain-global.s3.amazonaws.com
117 KB
1 brightcove.net
players.brightcove.net
190 KB
1 googletagservices.com
www.googletagservices.com
8 KB
1 marfeel.com
bc.marfeel.com
316 B
1 npttech.com
www.npttech.com
3 KB
285 49
Domain Requested by
58 gaia.adage.com adage.com
ssl.google-analytics.com
players.brightcove.net
23 adage.com adage.com
21 px.moatads.com adage.com
15 metrics.brightcove.com adage.com
9 tpc.googlesyndication.com securepubads.g.doubleclick.net
7 v4.moatads.com adage.com
7 pagead2.googlesyndication.com securepubads.g.doubleclick.net
adage.com
6 secure.brightcove.com adage.com
6 securepubads.g.doubleclick.net www.googletagservices.com
adage.com
securepubads.g.doubleclick.net
5 z.moatads.com securepubads.g.doubleclick.net
secure-ds.serving-sys.com
4 api-34-216-138-103.b2c.com 1 redirects adage.com
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285 81
Subject Issuer Validity Valid
ssl423015.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2		 2018-08-25 -
2019-03-03		 6 months crt.sh
sni101653.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2		 2018-09-12 -
2019-03-21		 6 months crt.sh
f4.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-04 -
2019-04-14		 7 months crt.sh
*.chartbeat.com
Gandi Standard SSL CA 2		 2018-04-02 -
2019-04-18		 a year crt.sh
*.google.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
*.maxmind.com
COMODO RSA Organization Validation Secure Server CA		 2016-09-19 -
2018-10-31		 2 years crt.sh
*.twimg.com
DigiCert SHA2 High Assurance Server CA		 2017-12-02 -
2018-12-05		 a year crt.sh
*.g.doubleclick.net
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
*.scorecardresearch.com
COMODO RSA Organization Validation Secure Server CA		 2017-12-06 -
2018-12-26		 a year crt.sh
*.google-analytics.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
players.brightcove.net
DigiCert SHA2 Secure Server CA		 2018-03-22 -
2019-06-21		 a year crt.sh
*.s3.amazonaws.com
DigiCert Baltimore CA-2 G2		 2017-09-22 -
2019-01-03		 a year crt.sh
f6.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-19 -
2019-09-12		 a year crt.sh
*.b.ssl.fastly.net
GlobalSign Organization Validation CA - SHA256 - G2		 2018-08-14 -
2020-11-16		 2 years crt.sh
*.b2c.com
Go Daddy Secure Certificate Authority - G2		 2016-03-24 -
2019-03-24		 3 years crt.sh
*.truste.com
Go Daddy Secure Certificate Authority - G2		 2018-01-26 -
2021-03-06		 3 years crt.sh
*.quantserve.com
DigiCert SHA2 High Assurance Server CA		 2015-08-05 -
2018-11-02		 3 years crt.sh
idio.co
Let's Encrypt Authority X3		 2018-08-14 -
2018-11-12		 3 months crt.sh
*.crazyegg.com
DigiCert SHA2 Secure Server CA		 2018-06-08 -
2020-08-05		 2 years crt.sh
*.cloudfront.net
DigiCert Global CA G2		 2017-11-22 -
2018-11-21		 a year crt.sh
osff.map.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-21 -
2019-02-24		 5 months crt.sh
*.api.brightcove.com
Amazon		 2017-11-06 -
2018-12-06		 a year crt.sh
*.googleapis.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
*.brightcove.com
COMODO RSA Domain Validation Secure Server CA		 2018-04-03 -
2020-05-20		 2 years crt.sh
*.hs.llnwd.net
COMODO RSA Organization Validation Secure Server CA		 2017-10-23 -
2020-10-22		 3 years crt.sh
smetrics.adage.com
DigiCert SHA2 High Assurance Server CA		 2017-09-04 -
2018-12-07		 a year crt.sh
*.facebook.com
DigiCert SHA2 High Assurance Server CA		 2017-12-15 -
2019-03-22		 a year crt.sh
*.swiftype.com
DigiCert SHA2 Secure Server CA		 2017-04-14 -
2020-07-12		 3 years crt.sh
www.rtb123.com
GlobalSign Domain Validation CA - SHA256 - G2		 2018-05-09 -
2020-05-31		 2 years crt.sh
*.tinypass.com
DigiCert SHA2 Secure Server CA		 2018-01-02 -
2019-02-20		 a year crt.sh
ionicframework.com
CloudFlare Inc ECC CA-2		 2018-02-05 -
2019-02-05		 a year crt.sh
tpc.googlesyndication.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
www.linkedin.com
DigiCert SHA2 Secure Server CA		 2018-05-30 -
2020-09-01		 2 years crt.sh
asset.pagefair.com
Let's Encrypt Authority X3		 2018-07-30 -
2018-10-28		 3 months crt.sh
asset.pagefair.net
Let's Encrypt Authority X3		 2018-07-30 -
2018-10-28		 3 months crt.sh
*.doubleclick.net
Google Internet Authority G3		 2018-09-11 -
2018-12-04		 3 months crt.sh
*.trustarc.com
Go Daddy Secure Certificate Authority - G2		 2017-07-18 -
2020-07-17		 3 years crt.sh
*.simplereach.com
Amazon		 2018-03-06 -
2019-04-06		 a year crt.sh
*.chartbeat.net
Thawte RSA CA 2018		 2018-01-02 -
2019-01-02		 a year crt.sh
teads.tv
Let's Encrypt Authority X3		 2018-09-12 -
2018-12-11		 3 months crt.sh
moatads.com
DigiCert ECC Secure Server CA		 2018-01-09 -
2019-01-09		 a year crt.sh
bs.serving-sys.com
Go Daddy Secure Certificate Authority - G2		 2018-03-08 -
2020-03-08		 2 years crt.sh
*.c.ssl.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-01-04 -
2018-09-28		 9 months crt.sh
*.adnxs.com
DigiCert ECC Secure Server CA		 2018-01-25 -
2019-01-25		 a year crt.sh
px.ads.linkedin.com
DigiCert SHA2 Secure Server CA		 2017-06-06 -
2019-06-11		 2 years crt.sh
brightcove.com
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-04 -
2019-03-16		 6 months crt.sh
*.pagefair.com
Gandi Standard SSL CA 2		 2016-11-02 -
2018-11-20		 2 years crt.sh
secure-ds.serving-sys.com
DigiCert SHA2 Secure Server CA		 2018-02-01 -
2019-02-01		 a year crt.sh
*.teads.tv
Gandi Standard SSL CA 2		 2018-04-13 -
2019-05-06		 a year crt.sh
teads.mgr.consensu.org
Let's Encrypt Authority X3		 2018-09-05 -
2018-12-04		 3 months crt.sh
*.moatads.com
DigiCert SHA2 Secure Server CA		 2018-04-27 -
2019-04-27		 a year crt.sh
*.qualtrics.com
DigiCert SHA2 Secure Server CA		 2018-09-13 -
2018-11-25		 2 months crt.sh
*.krxd.net
Go Daddy Secure Certificate Authority - G2		 2017-06-12 -
2019-07-11		 2 years crt.sh
*.nr-data.net
GeoTrust RSA CA 2018		 2018-01-11 -
2020-03-17		 2 years crt.sh

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Frame: https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2Q227CMAyG3yXXBDUhaVLumCgIbTBgpZTLNJiSqZTSA6dp775QjU1Iu5hkybI__79sfyBl1qiLWHEYry5X_9JHLZSrBEIDp9GNUIdI7HiYckxczAimElNH4GienAfu4DmAw-rq9ye4A5QwAcRzXGCUM6EgphuXU8djWiphjeGcQ2Eg09BY-9F09bQcdObhi_dA_TPoujL7rBkDd6M32q4gWUwwEzrGSgqFHQ46dmMba3iQ9_SPttzuTwHs8lRVEM6CiMmZ9Hm4GI-YlWxVeYeoWxU1tFD1XTfq12ARDaeT4dBzluiXhaowKqtuI1mdpi2k1S5XJsnKe-NoStNwdMR_PpALzOtUMPEWxHwvxPtE_OeBJreWhMk25aTNuE23M-oSil4CWWXheqfR5xd384ul1gEAAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3rwbsDYIrCQkiQme8041N6c9qGxQEccA8iWv5KaFsfDn4HrXrzix2mYb1wb47bpLHFS6gFeR4tzU33aetgkq1qPAgyBJL15VnMDMwnqjiO4XAC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-Zr1Jv&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-16-41-28-207-XRgxF6FKTeqYzEDN-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-16-41-28-257-5ul747STb5o77jN7-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=2945715674
Frame ID: 46E33C1AA559D9A994D4373DB10A7CEF
Requests: 1 HTTP requests in this frame

Frame: https://cmp.teads.mgr.consensu.org/index.html
Frame ID: 99FE0F0ADF90DB04A079CFB38FF8C4D5
Requests: 1 HTTP requests in this frame

Frame: https://sync.teads.tv/iframe?pid=75471&userId=448dc352-37f0-47eb-a1f4-597465a68155&gdprIab={%22status%22:22,%22consent%22:%22%22,%22reason%22:220}&1537893689620
Frame ID: A4920A2935ABAF1D3F4D9287928BBF9A
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Detected technologies

Overall confidence: 100%
Detected patterns
  • env /Swiftype/i
Overall confidence: 100%
Detected patterns
  • env /^VideoJS$/i
Overall confidence: 100%
Detected patterns
  • env /^React$/i
Overall confidence: 100%
Detected patterns
  • script /chartbeat\.js/i
  • env /^_sf_(?:endpt|async_config)$/i
Overall confidence: 100%
Detected patterns
  • headers server /cloudflare/i
Overall confidence: 100%
Detected patterns
  • env /^CE2$/i
Overall confidence: 100%
Detected patterns
  • script /2mdn\.net/i
Overall confidence: 100%
Detected patterns
  • script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i
Overall confidence: 100%
Detected patterns
  • script /googlesyndication\.com\//i
  • script /2mdn\.net/i
  • env /^__google_ad_/i
  • env /^Goog_AdSense_/i
Overall confidence: 100%
Detected patterns
  • env /^gaGlobal$/i
Overall confidence: 100%
Detected patterns
  • env /^googletag$/i
Overall confidence: 100%
Detected patterns
  • env /^NREUM/i
Overall confidence: 100%
Detected patterns
  • env /^quantserve$/i
Overall confidence: 100%
Detected patterns
  • env /^s_(?:account|objectID|code|INST)$/i
Overall confidence: 100%
Detected patterns
  • env /^_?COMSCORE$/i
Overall confidence: 100%
Detected patterns
  • env /^jQuery$/i

Page Statistics

285
Requests

97 %
HTTPS

42 %
IPv6

49
Domains

81
Subdomains

77
IPs

7
Countries

18360 kB
Transfer

24990 kB
Size

59
Cookies

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 57
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1537893684469&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9= HTTP 302
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537893684469&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Request Chain 69
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=35568291&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Crestaurants%7Csocial%7Ctv%7C)11(1)&utmcs=UTF-8&utmsr=1600x1200&utmvp=1585x1200&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&utmhid=1588937383&utmr=-&utmp=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&utmht=1537893684753&utmac=UA-19574238-1&utmcc=__utma%3D1.203472947.1537893685.1537893685.1537893685.1%3B%2B__utmz%3D1.1537893685.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=273601438&utmredir=1&utmu=q1AAAAAAAAAAAAAAAAAAAAAE~ HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=203472947.1537893685&jid=273601438&_v=5.7.2&z=35568291
Request Chain 115
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s79355651155975?AQB=1&ndh=1&t=25%2F8%2F2018%2016%3A41%3A25%202%200&fid=79FF3E1636C05DD4-11D08F0E85D8090C&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A16&c22=12%3A30PM&c23=Tuesday&v23=2018%3A9%3A25%3A16&c24=Weekday&v24=12%3A30PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1 HTTP 302
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s79355651155975?AQB=1&pccr=true&vidn=2DD5329A853132B2-6000011420003929&&ndh=1&t=25%2F8%2F2018%2016%3A41%3A25%202%200&fid=79FF3E1636C05DD4-11D08F0E85D8090C&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A16&c22=12%3A30PM&c23=Tuesday&v23=2018%3A9%3A25%3A16&c24=Weekday&v24=12%3A30PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Request Chain 197
  • https://secure.adnxs.com/seg?add=11912041&t=2 HTTP 302
  • https://secure.adnxs.com/bounce?%2Fseg%3Fadd%3D11912041%26t%3D2
Request Chain 200
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif HTTP 302
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true HTTP 302
  • https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%2F%3Fpid%3D299308%26fmt%3Dgif%26cookiesTest%3Dtrue%26liSync%3Dtrue HTTP 302
  • https://px.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true&liSync=true
Request Chain 221
  • https://syndication.twitter.com/i/jot HTTP 302
  • https://platform.twitter.com/jot.html
Request Chain 231
  • https://api-34-219-4-47.b2c.com/api/x?WpSQHwfLNwpWhxuo$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCIsImFuY2VzdG9yT3JpZ2lucyQwJGh0dHBzOi8vYWRhZ2UuY29tIiwidmlkZW8kMCQxNjAweDEyMDB4MjQiLCJmcmFtZSQwJDEiLCJoaWRkZW4kMCQwIiwidmlzaWJpbGl0eVN0YXRlJDAkdmlzaWJsZSIsImhhc0ZvY3VzJDAkMCIsIndpbmRvdyQwJDMwMHgyNTAiLCJpbm5lciQwJDMwMHgyNTAiLCJvdXRlciQwJDE2MDB4MTIwMCIsImxvY2FsU3RvcmFnZSQwJEVycm9yOiBUeXBlRXJyb3I6IENhbm5vdCByZWFkIHByb3BlcnR5ICdzZXRJdGVtJyBvZiBudWxsIiwic2Vzc2lvblN0b3JhZ2UkMSQxIiwiYXBwQ29kZU5hbWUkMSRNb3ppbGxhIiwiYXBwTmFtZSQxJE5ldHNjYXBlIiwiYXBwVmVyc2lvbiQxJDUuMCAoTWFjaW50b3NoOyBJbnRlbCBNYWMgT1MgWCAxMF8xM181KSBBcHBsZVdlYktpdC81MzcuMzYgKEtIVE1MLCBsaWtlIEdlY2tvKSBDaHJvbWUvNjcuMC4zMzk2Ljg3IFNhZmFyaS81MzcuMzYiLCJjb29raWVFbmFibGVkJDEkdHJ1ZSIsImRvTm90VHJhY2skMSQiLCJoYXJkd2FyZUNvbmN1cnJlbmN5JDEkOCIsImxhbmd1YWdlJDEkZW4tVVMiLCJwbGF0Zm9ybSQxJExpbnV4IHg4Nl82NCIsInByb2R1Y3QkMSRHZWNrbyIsInByb2R1Y3RTdWIkMSQyMDAzMDEwNyIsInNlbmRCZWFjb24kMSQxIiwidXNlckFnZW50JDEkTW96aWxsYS81LjAgKE1hY2ludG9zaDsgSW50ZWwgTWFjIE9TIFggMTBfMTNfNSkgQXBwbGVXZWJLaXQvNTM3LjM2IChLSFRNTCwgbGlrZSBHZWNrbykgQ2hyb21lLzY3LjAuMzM5Ni44NyBTYWZhcmkvNTM3LjM2IiwidmVuZG9yJDEkR29vZ2xlIEluYy4iLCJ2ZW5kb3JTdWIkMSQiLCJmb250cmVuZGVyJDIkMSIsIndlYmdsJDMkbi9hIiwidGltZSQzJDE1Mzc4OTM2ODY3MjYiLCJ0aW1lem9uZSQzJDAiLCJwbHVnaW5zJDQkTm9uZSIsIm1lbS10b3RhbEpTSGVhcFNpemUkNCQ0OS4yMTE4OTYiLCJtZW0tdXNlZEpTSGVhcFNpemUkNCQzNi4wODk3NjgiLCJtZW0tanNIZWFwU2l6ZUxpbWl0JDQkMjIxNy44NTc5ODgiLCJ0aW1lLXJlc3BvbnNlRW5kJDQkMjYzIiwidGltZS1kb21Mb2FkaW5nJDQkMjYzIiwidGltZS1kb21JbnRlcmFjdGl2ZSQ0JDI2MyIsInRpbWUtZG9tQ29udGVudExvYWRlZEV2ZW50U3RhcnQkNCQyNjMiLCJ0aW1lLWRvbUNvbnRlbnRMb2FkZWRFdmVudEVuZCQ0JDI2MyIsInRpbWUtZG9tQ29tcGxldGUkNCQyNjQiLCJ0aW1lLWxvYWRFdmVudFN0YXJ0JDQkMjY0IiwidGltZS1sb2FkRXZlbnRFbmQkNCQyNjQiLCJuYXZpZ2F0aW9uLXJlZGlyZWN0Q291bnQkNCQwIiwibmF2aWdhdGlvbi10eXBlJDQkbmF2aWdhdGUiLCJnbG9iYWxzLXRpbWUkOSQwLjQiLCJnbG9iYWxzJDEwJGIzZTBkNjczIiwiZG9jdW1lbnQtdGltZSQxNiQxLjEiLCJkb2N1bWVudCQxNiQ3ZTY0MjcxNyIsImNvbm5lY3Rpb24kMTckIiwiZG93bmxpbmtNYXgkMTckIiwiZ2V0VXNlck1lZGlhJDE3JDIiLCJjbG9jayQyNCQzMTA3IiwiYmF0dGVyeSQ1OSQxIDEgMCBJbmZpbml0eSIsImF1ZGlvY29udGV4dCQyMjckOTZlMTRiZWYiLCJpbnRlcnNlY3Rpb24tc2l6ZSQyMzEkMTU4NXgxMjAwIiwic29ydCQzOTEkMTU5LjkiLCJmcmFtZXJhdGUkMzkxJDIw HTTP 302
  • https://api-34-219-4-47.b2c.com:444/api/4?WpSQHwfLNwpWhxuo
Request Chain 232
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285 HTTP transactions

Resource
Path		 Size
x-fer		 Type
MIME-Type
Primary Request /
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26 KB 		Document
General
Check archive.org
Download Go to
Full URL
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8a5d5d69bebd799d91b466ed3e1d12b339a234ce41902dc8fb1124f64fbe7be6

Request headers

:method
GET
:authority
adage.com
:scheme
https
:path
/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

status
200
date
Tue, 25 Sep 2018 16:41:24 GMT
content-type
text/html; charset=UTF-8
set-cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; expires=Wed, 25-Sep-19 16:41:23 GMT; path=/; domain=.adage.com; HttpOnly
x-url
/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
x-host
adage.com
vary
Accept-Encoding
x-varnish
1571477217 1564181191
x-varnish-cache
HIT
cache-control
no-cache
x-cache-server
adage-varnish-02
x-backend-server
adage_live_director
x-cookie-debug
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
45fef024ad372762-FRA
content-encoding
gzip
piano_adblock.js
gaia.adage.com/assets/js/piano/ 		610 B
507 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 11 Jun 2018 15:55:56 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
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200
cache-control
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cf-ray
45fef0260e412762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
jquery-1.9.1.min.js
gaia.adage.com/assets/js/libs/ 		90 KB
37 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/libs/jquery-1.9.1.min.js?1466703826
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0260e422762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
jquery.cookie.js
gaia.adage.com/assets/js/libs/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/libs/jquery.cookie.js?1466703826
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
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Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
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cookie
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:47 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
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expires
Tue, 02 Oct 2018 16:41:24 GMT
user.js
gaia.adage.com/assets/js/min/ 		4 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/user.js?1537553086
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/min/user.js?1537553086
pragma
no-cache
cookie
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0260e442762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
piano_custom.js
gaia.adage.com/assets/js/piano/ 		23 KB
7 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/piano/piano_custom.js?1534875411
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Tue, 21 Aug 2018 18:16:51 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0260e452762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
marfeel.js
gaia.adage.com/assets/js/ 		1 KB
827 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/marfeel.js?1535547990
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
0314b7d491e3edcd7e170d9696f69b4b2c9c1bde1929138d365f20316c1fc116

Request headers

:path
/assets/js/marfeel.js?1535547990
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 13:06:30 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0260e462762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
advertising.js
www.npttech.com/ 		8 KB
3 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.npttech.com/advertising.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::ac40:a204 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
bab6a9105c27fdfaf79575d4e5242901ee6ed3764fba395f69e2714e7d3d51c2

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
x-amz-request-id
F0EB8E061D1A3DFC
status
200
x-amz-version-id
null
x-amz-id-2
ViF1l9dRwQMmzTxjH/1vU/ZvbdzX5GY/pVoAygxVkU5LIbSxlMEfe+VEBoQFoHEPGyHKC3eF7X0=
last-modified
Mon, 06 Aug 2018 13:12:04 GMT
server
cloudflare
etag
W/"0846aaf786d26c401f7f0bb8408f70c5"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/javascript
cache-control
public, max-age=28800
cf-ray
45fef0263ad997a4-FRA
expires
Wed, 26 Sep 2018 00:41:24 GMT
main.d.js
bc.marfeel.com/adage.com/ 		10 B
316 B 		Script
General
Check archive.org
Download Go to
Full URL
https://bc.marfeel.com/adage.com/main.d.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/marfeel.js?1535547990
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.134.110 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
nginx /
Resource Hash
5c210454b1facc1e317a759f6059324f793841eb23d1f549179b64d1584c55f8

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
via
1.1 varnish, 1.1 varnish
x-cache
HIT, HIT
status
200
content-length
10
x-served-by
cache-lcy19221-LCY, cache-mad9423-MAD
server
nginx
x-timer
S1537893684.241846,VS0,VE0
content-language
en
access-control-allow-origin
*
access-control-expose-headers
AMP-Access-Control-Allow-Source-Origin, Date
cache-control
public, max-age=60, stale-while-revalidate=2592000, stale-if-error=2592000
accept-ranges
bytes
content-type
application/javascript;charset=UTF-8
access-control-allow-headers
x-requested-with
x-cache-hits
2, 1
chartbeat_mab.js
static.chartbeat.com/js/ 		18 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://static.chartbeat.com/js/chartbeat_mab.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:8a00:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
5bdc09e66ff75e45d4172066dfdefbb643784682455e9cb628a6b9f4291cf3e9

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:40:13 GMT
content-encoding
gzip
last-modified
Thu, 07 Jun 2018 02:42:36 GMT
server
nginx
age
70
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
nU8YkeykqzlvEGTFTbqPVusm7subEGeaTOZiAq_yHIOVi0jWtQZwng==
via
1.1 f51b809c33f0bb5b1d5504f4df0c0a3f.cloudfront.net (CloudFront)
expires
Tue, 25 Sep 2018 18:40:13 GMT
core.css
gaia.adage.com/assets/css/ 		932 KB
135 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/core.css?1537553076
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5e640ea0f267e7762f124318e895616972dc8ff4937290b3f819cd149c5f6c6a

Request headers

:path
/assets/css/core.css?1537553076
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:36 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269eef2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
modal.css
gaia.adage.com/assets/css/ 		8 KB
2 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/modal.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d6c8697eb6b226054cb466a461d241d63a775ee2b3d7fa04557aec1b4a0d9b1e

Request headers

:path
/assets/css/modal.css?1466703828
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269ef02762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
modals.css
gaia.adage.com/assets/css/ 		14 KB
4 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/modals.css?1535554291
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
6ecb98c86e6bfe7f7b65fa131ef8b4d840cb52c27ae1f2ec87ef3d5bcf790241

Request headers

:path
/assets/css/modals.css?1535554291
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 14:51:31 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269ef42762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
ribbon-messenger.css
gaia.adage.com/assets/css/ 		903 B
504 B 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/ribbon-messenger.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5c2681fc6276fdf92f14054b561969d2021d22776a7153a3868d4150579fdd20

Request headers

:path
/assets/css/ribbon-messenger.css?1466703828
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269ef52762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
redirect.js
gaia.adage.com/assets/js/min/ 		326 B
291 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/redirect.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
7a9cca62e44da633b9f833c3240a1b61180f8246d2804e1b6b0942345b78c88f

Request headers

:path
/assets/js/min/redirect.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-146"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269ef72762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
init.js
gaia.adage.com/assets/js/min/ 		384 B
339 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b89b1767173e5f73355c4e2728a99eeeeeaf817aa417cbee9659c79465d72ea3

Request headers

:path
/assets/js/min/init.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-180"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269ef82762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
script.js
gaia.adage.com/assets/js/min/ 		50 KB
15 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/script.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
3a13e814f4b7587bb7b8a45bd5fe56c0ee3b65378ed623b70c91f1ccb8d8c7d1

Request headers

:path
/assets/js/min/script.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269ef92762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
plugins.js
gaia.adage.com/assets/js/min/ 		121 KB
42 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/plugins.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b103e1f44132b58fe95421c75fcd11e0f53d58bd889942f640cfb2668adb74c4

Request headers

:path
/assets/js/min/plugins.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef0269efa2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
ribbon-messenger.js
gaia.adage.com/assets/js/min/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4283ed7c152175089b7fc34eee5716e1bc713a1dbc5a67454f74a5867ac334c6

Request headers

:path
/assets/js/min/ribbon-messenger.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026aefb2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
ribbon-messenger-init.js
gaia.adage.com/assets/js/min/ 		180 B
219 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger-init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
20b655ae610a3f1fe8e91124468483174c893ccb1f6a46f7f5960245cba4e69b

Request headers

:path
/assets/js/min/ribbon-messenger-init.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-b4"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026aefe2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
modal.js
gaia.adage.com/assets/js/min/ 		20 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/modal.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
47fabeb94c06020ab423ae6c2bd64e78577c3bcb21eee8da989c5c4281f2d285

Request headers

:path
/assets/js/min/modal.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026af0a2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
sharecount.js
gaia.adage.com/assets/js/min/ 		590 B
412 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/sharecount.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c354168c6b6088ea85a6dddc80f752475664725e394643b32af5d88cd8b1e402

Request headers

:path
/assets/js/min/sharecount.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026af0b2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
plusone.js
apis.google.com/js/ 		43 KB
17 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://apis.google.com/js/plusone.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
ESF /
Resource Hash
ef8b3fbbbaafbca8f364e27ca71181aff9cc0ef3ea442a24df52f44e9fea6fbb
Security Headers
Name Value
Strict-Transport-Security max-age=31536000
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
x-content-type-options
nosniff
content-security-policy-report-only
script-src 'report-sample' 'nonce-MGQSCQotdBZUIYkgqiGCjxI0ceA' 'unsafe-inline' 'strict-dynamic' https: http: 'unsafe-eval';object-src 'none';base-uri 'self';report-uri /_/cspreport
p3p
CP="This is not a P3P policy! See g.co/p3phelp for more info."
status
200
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-xss-protection
1; mode=block
x-ua-compatible
IE=edge, chrome=1
server
ESF
x-frame-options
SAMEORIGIN
etag
"99c4c8b44692ecdb95b761138d66136c"
strict-transport-security
max-age=31536000
content-type
application/javascript; charset=utf-8
cache-control
private, max-age=1800, stale-while-revalidate=1800
timing-allow-origin
*
expires
Tue, 25 Sep 2018 16:41:24 GMT
javascript.js
gaia.adage.com/assets/js/min/ 		20 KB
7 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/javascript.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e8a701b9750ad021b77e2b67ad5204282746d8f6835af5c24b8d9fca0eb2c8d8

Request headers

:path
/assets/js/min/javascript.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026af0d2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
porte.js
gaia.adage.com/assets/js/min/ 		6 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/porte.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8413b9b58ba8a3be28a0a69f3b953101ca80be2675bb91c9bfe91c92cb480e81

Request headers

:path
/assets/js/min/porte.js?1537553085
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026af0e2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
counter.js
gaia.adage.com/assets/js/min/ 		150 B
239 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/counter.js?1537553066
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
96fab1277662b8afaf2541eb14ee366204bafd9d25dd6f9eb33acb38de056be0

Request headers

:path
/assets/js/min/counter.js?1537553066
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:26 GMT
server
cloudflare
etag
W/"5ba532aa-96"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026af0f2762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
AAIndiaRedirect.js
gaia.adage.com/assets/js/min/ 		3 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/AAIndiaRedirect.js?1537553065
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f6b4c9c2e813b9d5385ee6853f57370743dca898c8cde8f05697616a066b8ca8

Request headers

:path
/assets/js/min/AAIndiaRedirect.js?1537553065
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:25 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef026af102762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
dfp.js
gaia.adage.com/assets/js/min/ 		9 KB
3 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Requested by
Host: adage.com
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Protocol
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
cloudflare /
Resource Hash
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Request headers

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referer
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:scheme
https
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Referer
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Response headers

date
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content-encoding
gzip
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server
cloudflare
expect-ct
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200
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geoip2.js
js.maxmind.com/js/apis/geoip2/v2.1/ 		4 KB
2 KB 		Script
General
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https://js.maxmind.com/js/apis/geoip2/v2.1/geoip2.js
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:252f , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
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Software
cloudflare /
Resource Hash
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Request headers

Referer
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
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content-type
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cf-ray
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expires
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slick.min.js
adage.com/scripts/edit/js/slick/ 		23 KB
6 KB 		Script
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https://adage.com/scripts/edit/js/slick/slick.min.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

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referer
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:scheme
https
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Response headers

x-varnish-cache
HIT
x-url
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date
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content-encoding
gzip
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content-length
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
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cache-control
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accept-ranges
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widgets.js
platform.twitter.com/ 		118 KB
35 KB 		Script
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https://platform.twitter.com/widgets.js
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Request headers

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Content-Encoding
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Server
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35389
jquery.sharrre.js
gaia.adage.com/assets/js/min/ 		14 KB
5 KB 		Script
General
Check archive.org
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

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referer
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https
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
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content-type
application/x-javascript
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200
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cf-ray
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expires
Tue, 02 Oct 2018 16:41:24 GMT
async_survey
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18 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Security Headers
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Request headers

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User-Agent
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Response headers

pragma
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content-encoding
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nosniff
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cache-control
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expires
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General
Check archive.org
Download Go to
Full URL
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Host: apis.google.com
URL: https://apis.google.com/js/plusone.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

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Response headers

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content-encoding
gzip
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server
sffe
age
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x-xss-protection
1; mode=block
expires
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beacon.js
sb.scorecardresearch.com/ 		1 KB
1 KB 		Script
General
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https://sb.scorecardresearch.com/beacon.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
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Request headers

Referer
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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 16:41:24 GMT
Content-Encoding
gzip
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=86400
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Content-Length
901
Expires
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315016
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643 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/api/article/rendered_simplereach/315016
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Software
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Request headers

:path
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cache-control
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referer
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application/json, text/javascript, */*; q=0.01
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Response headers

x-varnish-cache
HIT
x-url
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date
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content-encoding
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server
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expect-ct
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ga.js
ssl.google-analytics.com/ 		45 KB
17 KB 		Script
General
Check archive.org
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Full URL
https://ssl.google-analytics.com/ga.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
Golfe2
age
3727
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vary
Accept-Encoding
content-type
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17168
expires
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gpt.js
www.googletagservices.com/tag/js/ 		21 KB
8 KB 		Script
General
Check archive.org
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https://www.googletagservices.com/tag/js/gpt.js
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Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
etag
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expires
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subway_mcd_hammock_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
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https://gaia.adage.com/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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Request headers

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https
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GET
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date
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HIT
last-modified
Fri, 21 Sep 2018 18:29:20 GMT
server
cloudflare
etag
"5ba53880-997"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028a8c82762-FRA
content-length
2455
expires
Tue, 02 Oct 2018 16:41:24 GMT
trump_closing_argument.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/trump_closing_argument.jpg?1478545198
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f9ac01a6239714970f84d50ad5e90506ee10290ce273cf39c72f03ff8bd6979a

Request headers

:path
/images/bin/image/x-small/trump_closing_argument.jpg?1478545198
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Mon, 07 Nov 2016 18:59:58 GMT
server
cloudflare
etag
"5820cf2e-80e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028a8c92762-FRA
content-length
2062
expires
Tue, 02 Oct 2018 16:41:24 GMT
SamsungQLEDCantLookAway3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/SamsungQLEDCantLookAway3x2.jpg?1537548449
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9820c04cbd951f3f008abd4d81949341f1809ffce0bc9465d28be51eeb3ff89a

Request headers

:path
/images/bin/image/x-small/SamsungQLEDCantLookAway3x2.jpg?1537548449
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 16:47:29 GMT
server
cloudflare
etag
"5ba520a1-91d"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028a8ca2762-FRA
content-length
2333
expires
Tue, 02 Oct 2018 16:41:24 GMT
iStock854441252_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
738c8187de6b80a358ee758acb00b6c8c9e2fe1b9f0ac7f5deba2778b41a72cd

Request headers

:path
/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Mon, 17 Sep 2018 20:53:43 GMT
server
cloudflare
etag
"5ba01457-c58"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028a8cb2762-FRA
content-length
3160
expires
Tue, 02 Oct 2018 16:41:24 GMT
SimonMediaMoguls.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9ac7dd36b3d56e9c0e85fd6f5e7e7b64fe2a9a4a66894f608106f3c3618767cc

Request headers

:path
/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 14:41:36 GMT
server
cloudflare
etag
"5ba50320-a2c"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028a8cc2762-FRA
content-length
2604
expires
Tue, 02 Oct 2018 16:41:24 GMT
Adobe_headquarters_in_San_Jose.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9e938e00067675d39b6bb390dd9878f7c4564676b2c292719fe90a86b28d760e

Request headers

:path
/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Thu, 20 Sep 2018 21:55:57 GMT
server
cloudflare
etag
"5ba4176d-a55"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028b8d82762-FRA
content-length
2645
expires
Tue, 02 Oct 2018 16:41:24 GMT
budlightbrowns.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/budlightbrowns.jpg?1537505189
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8fc28e3effce54c6b0be6c2e08fa3e594202736d2eb44bdec5fd8db682ed7aca

Request headers

:path
/images/bin/image/x-small/budlightbrowns.jpg?1537505189
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 04:46:29 GMT
server
cloudflare
etag
"5ba477a5-b59"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028b8d92762-FRA
content-length
2905
expires
Tue, 02 Oct 2018 16:41:24 GMT
GAP_HillCity_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d69ea939254ad2bfd87cc4a7686dfd7c5f847dad0f7f2cf1861f8d39f4990b68

Request headers

:path
/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Thu, 20 Sep 2018 18:18:29 GMT
server
cloudflare
etag
"5ba3e475-97a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028b8da2762-FRA
content-length
2426
expires
Tue, 02 Oct 2018 16:41:24 GMT
users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9160ffc5de28ee18175c5a789895fb1c9ff7354c585d9baf7a4ad082e2e8abd3

Request headers

:path
/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Wed, 19 Sep 2018 19:41:53 GMT
server
cloudflare
etag
"5ba2a681-a60"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028b8db2762-FRA
content-length
2656
expires
Tue, 02 Oct 2018 16:41:24 GMT
jquery.counter-1.0.js
gaia.adage.com/scripts/plugins/ 		6 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/scripts/plugins/jquery.counter-1.0.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
04fb28ab27ab42d69874708444b9635ea61076495974ccca8fb4bef1dc037f5b

Request headers

:path
/scripts/plugins/jquery.counter-1.0.js
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 16:43:50 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45fef027c8122762-FRA
expires
Tue, 02 Oct 2018 16:41:24 GMT
index.min.js
players.brightcove.net/377748811/BkeObTWBe_default/ 		756 KB
190 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.234.122 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-234-122.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
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Request headers

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https://gaia.adage.com/images/bin/image/small/JwohlHeadshot_Sq.png
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117 KB 		Script
General
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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Request headers

Referer
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Response headers

Date
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Server
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96 KB 		Script
General
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https://gaia.adage.com/assets/js/min/swiftype-components.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

:path
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referer
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https
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https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
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HIT
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server
cloudflare
expect-ct
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vary
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content-type
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200
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expires
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2 KB 		Script
General
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Request headers

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referer
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date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
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HIT
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server
cloudflare
expect-ct
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vary
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content-type
application/x-javascript
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200
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cf-ray
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expires
Tue, 02 Oct 2018 16:41:24 GMT
/
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521 B 		XHR
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https://mab.chartbeat.com/mab_strategy/headline_testing/get_strategy/?host=adage.com&domain=adage.com&path=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Request headers

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content-encoding
gzip
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via
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cache-control
no-store, no-cache, must-revalidate, max-age=0, s-maxage=0
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expires
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9Vb8tQqGzsf13b3nkdnR.js
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957 B 		Script
General
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https://s.swiftypecdn.com/cc/9Vb8tQqGzsf13b3nkdnR.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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HTTP/1.1
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Software
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Request headers

Referer
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User-Agent
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Response headers

pragma
no-cache
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content-encoding
gzip
server
openresty
content-type
text/javascript
status
200
cache-control
no-cache, no-store, must-revalidate
expires
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notice
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2 KB 		Script
General
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Full URL
https://consent.truste.com/notice?domain=crain.com&c=teconsent&text=true&js=bb&noticeType=bb&cookieLink=http%3A%2F%2Fadage.com%2Fprivacy&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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User-Agent
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Referer
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Response headers

date
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content-encoding
gzip
server
nginx
status
200
vary
Accept-Encoding
content-type
text/javascript;charset=UTF-8
access-control-allow-origin
*
cache-control
no-cache
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1528
expires
Tue, 25 Sep 2018 16:41:23 GMT
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secure.quantserve.com/ 		12 KB
6 KB 		Script
General
Check archive.org
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https://secure.quantserve.com/quant.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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Response headers

Date
Tue, 25 Sep 2018 16:41:24 GMT
Content-Encoding
gzip
Last-Modified
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Server
QS
ETag
M0-e2b9884a
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Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=604800
Connection
keep-alive
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5456
Expires
Tue, 02 Oct 2018 16:41:24 GMT
b2
sb.scorecardresearch.com/
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Full URL
https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537893684469&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.38.33.253 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-38-33-253.deploy.static.akamaitechnologies.com
Software
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:25 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT

Redirect headers

Location
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no-cache
Date
Tue, 25 Sep 2018 16:41:24 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT
720.js
js.idio.co/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://js.idio.co/720.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
AmazonS3 /
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Request headers

Referer
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User-Agent
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Response headers

date
Tue, 31 Jul 2018 15:31:03 GMT
content-encoding
gzip
last-modified
Tue, 31 Jul 2018 15:30:29 GMT
server
AmazonS3
age
3637
vary
Accept-Encoding
x-cache
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content-type
application/javascript; charset=utf-8
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cache-control
max-age=86400
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via
1.1 e621b964f8c348548e0b42950cc55248.cloudfront.net (CloudFront)
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175 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/sprites-seed7780b9d.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f53c6699ce08db2f1d85df8433b7f4ee82293af0cf9958d20aef30163ddcdce9

Request headers

:path
/assets/images/sprites-seed7780b9d.png
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:17:43 GMT
server
cloudflare
etag
"59c820f7-2bb93"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028c8f02762-FRA
content-length
179091
expires
Tue, 02 Oct 2018 16:41:24 GMT
social-sprites.png
gaia.adage.com/assets/images/ 		21 KB
21 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/social-sprites.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
98f2448e5ffbb6d5c091bce5de48e17e62fb6c9ba6e59c42a362bb6b2c7f997a

Request headers

:path
/assets/images/social-sprites.png
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 23:18:54 GMT
server
cloudflare
etag
"59c83d5e-52f6"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef028d8f92762-FRA
content-length
21238
expires
Tue, 02 Oct 2018 16:41:24 GMT
prompt_embed_static.js
survey.g.doubleclick.net/insights/consumersurveys/static/412808668229679075/ 		353 KB
113 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://survey.g.doubleclick.net/insights/consumersurveys/static/412808668229679075/prompt_embed_static.js
Requested by
Host: survey.g.doubleclick.net
URL: https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Google Frontend /
Resource Hash
ebf9e53b9a7676a0aa9f6886c5ea83e644f0a71ae204e014d329d56b0b790ef7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 00:12:01 GMT
content-encoding
gzip
server
Google Frontend
age
59363
etag
"Wn3PrQ"
content-type
application/javascript
status
200
x-cloud-trace-context
327cccf98b85afe40ae7978fba4a6436
cache-control
public, max-age=2592000
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
115690
expires
Thu, 25 Oct 2018 00:12:01 GMT
sso_set_cr.php
adage.com/ajax/ 		0
417 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/ajax/sso_set_cr.php
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

:path
/ajax/sso_set_cr.php
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; _cb_ls=1
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
*/*
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
MISS
x-url
/ajax/sso_set_cr.php
date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
vary
Accept-Encoding
content-type
text/html; charset=UTF-8
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
x-newrelic-app-data
PxQAUFZUCQcTUVFSAAkCVEYdFGQHBDcQUQxLA1tMXV1dORY0QwhvTQVcVhk6TEtAXzsSB0NuVBRKQV5DQEpTTABSCFIIFAQcA1QNVwZNHlNIFFMAVwIOBQYGAAdVA1IEUgMUHwQHDxFVPw==
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; _cb_ls=1
x-varnish
1301757630
cache-control
no-cache
cf-ray
45fef02909222762-FRA
8637.js
script.crazyegg.com/pages/scripts/0060/ 		81 B
555 B 		Script
General
Check archive.org
Download Go to
Full URL
https://script.crazyegg.com/pages/scripts/0060/8637.js?427192
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.92.241 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-92-241.fra2.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
5c97020e3cfb589ae9d036c5ea615bf42b4227efae4d53e75499a73e2f31cb7e

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Wed, 12 Sep 2018 07:44:50 GMT
Via
1.1 35df23774438ec8a6c97dd0fb08fcb73.cloudfront.net (CloudFront)
Last-Modified
Wed, 12 Sep 2018 06:44:50 GMT
Server
AmazonS3
Age
20
ETag
"b776b179b06f720d765afa7d39cd377c"
X-Cache
Hit from cloudfront
Content-Type
application/x-javascript
Cache-Control
no-cache
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
81
X-Amz-Cf-Id
H7OaXwr5UrBBc4RmZvZr9cy-P189AaOM-uYkskLtNMX6y-bRKn1qQA==
reach.js
d8rk54i4mohrb.cloudfront.net/js/ 		16 KB
16 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:7600:1f:573d:79c0:21 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash
a2a03d1426c70c4049efcb637ca02dc71726d50d942d7875ecc41497228ebd4f

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 18 Sep 2018 22:14:10 GMT
via
1.1 a2289d8b15b881db1c42086062568883.cloudfront.net (CloudFront)
last-modified
Mon, 10 Sep 2018 20:11:51 GMT
server
AmazonS3
age
1512
etag
"ba871eeba294aa98587f27b5bad1d5dd"
x-cache
Hit from cloudfront
x-amz-version-id
.Ewky2WNbc3cIvHq1HKFbdtQAnPJJAgO
status
200
cache-control
no-cache
x-amz-replication-status
COMPLETED
accept-ranges
bytes
content-type
application/javascript; charset=utf-8
content-length
16149
x-amz-cf-id
Nt2cppPQc4XmIBYMuqIGvzhQz9U9-21OfFe2nWQ941CI7QHVNF6sWw==
AdAge_Logo.svg
gaia.adage.com/assets/images/ 		2 KB
1 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/AdAge_Logo.svg
Requested by
Host: ssl.google-analytics.com
URL: https://ssl.google-analytics.com/ga.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
46cdff75d13377d877c6c5c2e4b484c86d56ac9c7f80302010803e752df26766

Request headers

:path
/assets/images/AdAge_Logo.svg
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 11 Dec 2017 20:57:59 GMT
server
cloudflare
etag
W/"5a2ef157-6cb"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/svg+xml
status
200
cache-control
public, max-age=14400
cf-ray
45fef02969642762-FRA
expires
Tue, 25 Sep 2018 20:41:24 GMT
burger_black.png
gaia.adage.com/assets/images/ 		1 KB
1 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/assets/images/burger_black.png
Requested by
Host: ssl.google-analytics.com
URL: https://ssl.google-analytics.com/ga.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
697fd0b8194c5ae9e3287c331ae2b69712dfa847e715b740775a9038c354a579

Request headers

:path
/assets/images/burger_black.png
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:51 GMT
server
cloudflare
etag
"59c82087-40a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02969652762-FRA
content-length
1034
expires
Tue, 02 Oct 2018 16:41:24 GMT
TiemposWebLF-Regular.woff
gaia.adage.com/assets/font-face/ 		77 KB
77 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-Regular.woff
Requested by
Host: ssl.google-analytics.com
URL: https://ssl.google-analytics.com/ga.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
db48302c74682d21c063f2332b1d7fdca3f31fff93a2be3ecfee53f477c59c06

Request headers

:path
/assets/font-face/TiemposWebLF-Regular.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
status
200
content-length
78692
last-modified
Thu, 23 Jun 2016 17:43:45 GMT
server
cloudflare
etag
"576c1fd1-13364"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d2a01aa1af0ebfdfe3126b3368e22c0ef1537893684; expires=Wed, 25-Sep-19 16:41:24 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45fef029be0d64e1-FRA
expires
Tue, 25 Sep 2018 20:41:24 GMT
TiemposWebLF-RegularItalic.woff
gaia.adage.com/assets/font-face/ 		79 KB
79 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-RegularItalic.woff
Requested by
Host: ssl.google-analytics.com
URL: https://ssl.google-analytics.com/ga.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
a91360fea04b0e05ead21d18a2c1190d2b72fefb026908648c7c50b7ff5ff070

Request headers

:path
/assets/font-face/TiemposWebLF-RegularItalic.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
status
200
content-length
80464
last-modified
Thu, 23 Jun 2016 17:43:44 GMT
server
cloudflare
etag
"576c1fd0-13a50"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d2a01aa1af0ebfdfe3126b3368e22c0ef1537893684; expires=Wed, 25-Sep-19 16:41:24 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45fef029be0e64e1-FRA
expires
Tue, 25 Sep 2018 20:41:24 GMT
collect
stats.g.doubleclick.net/r/
Redirect Chain
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=35568291&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Crestaurants%7Csocial%7Ctv%7C)11(1...
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=203472947.1537893685&jid=273601438&_v=5.7.2&z=35568291
35 B
102 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=203472947.1537893685&jid=273601438&_v=5.7.2&z=35568291
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0a::9b , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
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Download Go to
Full URL
https://adage.com/api/homepage/hamburger_menu
Requested by
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Response headers

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https://adservice.google.de/adsid/integrator.js?domain=adage.com
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timing-allow-origin
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171 B 		Script
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SPDY
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309 KB 		Image
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https://gaia.adage.com/assets/images/icon-search-black.png
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server
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etag
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https://gaia.adage.com/images/300x250-member-bg.gif
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63 KB 		Font
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DATA
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-, , ASN (),
Reverse DNS
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Resource Hash
5a3f1dd74233f605e511f1b5b244bedf85ac88ba264caf4d6401bc7ec2017dcd

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
truncated
/ 		2 KB
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
9d02d662da8a47fb5fb610b545007507b6017028043dbb63cd09ec897d3b9627

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
RetinaCond-Black.woff
gaia.adage.com/assets/font-face/retina-standard/ 		61 KB
61 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/retina-standard/RetinaCond-Black.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4cd67bd5e1360546610289d82dc2ffd95c38551e2c249da08fa64f4030984de0

Request headers

:path
/assets/font-face/retina-standard/RetinaCond-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
status
200
content-length
62504
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-f428"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
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accept-ranges
bytes
cf-ray
45fef02b1f7764e1-FRA
expires
Tue, 25 Sep 2018 20:41:24 GMT
Outsiders_Bold_PROWEB.woff
gaia.adage.com/assets/font-face/outsiders/ 		87 KB
88 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
50ddfa8d99906d232629c0a0e9c43d09eb9e1e5d32a90a7a4c86bdcf3a6f259c

Request headers

:path
/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
status
200
content-length
89584
last-modified
Sun, 24 Sep 2017 21:15:58 GMT
server
cloudflare
etag
"59c8208e-15df0"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d2a01aa1af0ebfdfe3126b3368e22c0ef1537893684; expires=Wed, 25-Sep-19 16:41:24 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
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expires
Tue, 25 Sep 2018 20:41:24 GMT
Exchange-Book.woff
gaia.adage.com/assets/font-face/exchange-standard/ 		89 KB
89 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/exchange-standard/Exchange-Book.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
fa857686efe8ddf5b33e2a96a29a2b1c0a80dff832b92333ba7a25489cb621c8

Request headers

:path
/assets/font-face/exchange-standard/Exchange-Book.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 16:41:24 GMT
cf-cache-status
HIT
status
200
content-length
91307
last-modified
Mon, 06 Nov 2017 15:02:17 GMT
server
cloudflare
etag
"5a007979-164ab"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d2a01aa1af0ebfdfe3126b3368e22c0ef1537893684; expires=Wed, 25-Sep-19 16:41:24 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45fef02b1f7b64e1-FRA
expires
Tue, 25 Sep 2018 20:41:24 GMT
vtt.global.min.js
vjs.zencdn.net/vttjs/0.12.5/ 		20 KB
7 KB 		Script
General
Check archive.org
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Full URL
https://vjs.zencdn.net/vttjs/0.12.5/vtt.global.min.js
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a04:4e42:1f::729 , European Union, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
/
Resource Hash
aa706c43e8733a58224f514db36f253bed4ea01f56a90b66916c4aa6a656ec2d

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
last-modified
Thu, 31 Aug 2017 21:04:55 GMT
status
200
etag
"f30dac97e5c2aaa10a7695b93cc66699"
x-served-by
cache-mad9438-MAD
vary
Accept-Encoding
x-cache
HIT
content-type
application/javascript; charset=utf-8
access-control-allow-origin
*
cache-control
public, max-age=31536000
timing-allow-origin
*
content-length
7231
x-cache-hits
1365922
truncated
/ 		85 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
1abfd18a9642820aacba18012b88755bb2912be21b3f3594982bf7328bad9ba5

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
truncated
/ 		4 KB
0 		Font
General
Check archive.org
Download Go to
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
fefd5c42d249823c4ed9ad5d1a8bf05321644a1fcc4c215ce1d030b4c90aeda2

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Content-Type
application/font-woff;charset=utf-8
5838260919001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260919001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0878a9e8270c48135, 7074770, 2018-09-25 16:40:30.449Z
Via
1.1 f131f7f70cfd3a8b96a854e1f446f33b.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
02972932-35df-4339-9fb9-ada5628963a1
Age
55
Date
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Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Hit from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
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access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
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ima3.js
imasdk.googleapis.com/js/sdkloader/ 		230 KB
79 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://imasdk.googleapis.com/js/sdkloader/ima3.js
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900
accept-ranges
bytes
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
81046
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 16:41:25 GMT
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=66c8fd8f58222f6e2cabae6f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537893685048
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=66c8fd8f58222f6e2cabae6f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260919001&time=1537893685051
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
5838254801001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838254801001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
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https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0abcbdef3a17320ba, 7074770, 2018-09-25 16:40:30.326Z
Via
1.1 f131f7f70cfd3a8b96a854e1f446f33b.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
c68dbdc8-7729-4667-9ca9-d4c0907e54a9
Age
55
Date
Tue, 25 Sep 2018 16:40:30 GMT
Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Hit from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838254801001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
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keep-alive
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X-Amz-Cf-Id
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tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=a922ff9fd7f258cc108721c9&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537893685098
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.206.216 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-206-216.compute-1.amazonaws.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=a922ff9fd7f258cc108721c9&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838254801001&time=1537893685099
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.206.216 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-206-216.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
ia.gif
a.idio.co/ 		26 B
166 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://a.idio.co/ia.gif?r=&s=ad0071f5-a717-4231-b9ed-5a5630e843dc&x%5Bidio_visitor_id%5D%5B0%5D=e70849fd-c80a-4bd9-a074-63379b45e778&c=adage&d=720&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537893685120&z=0.3927012199543267
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.204.232.9 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-52-204-232-9.compute-1.amazonaws.com
Software
nginx /
Resource Hash
3b7b8a4b411ddf8db9bacc2f3aabf406f8e4c0c087829b336ca331c40adfdff1

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:25 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
ia.gif
a.idio.co/ 		26 B
166 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://a.idio.co/ia.gif?r=&s=ad0071f5-a717-4231-b9ed-5a5630e843dc&x%5Bidio_visitor_id%5D%5B0%5D=e70849fd-c80a-4bd9-a074-63379b45e778&c=crains&d=688&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537893685120&z=0.2696450219058615
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.204.232.9 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-52-204-232-9.compute-1.amazonaws.com
Software
nginx /
Resource Hash
3b7b8a4b411ddf8db9bacc2f3aabf406f8e4c0c087829b336ca331c40adfdff1

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:25 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
top520180924.jpg
gaia.adage.com/images/bin/image/x-large/ 		33 KB
33 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/images/bin/image/x-large/top520180924.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f91e6354cf09d49211965fe45c165ce54f4c35acef29d599bcfb300d1f1a7b8a

Request headers

:path
/images/bin/image/x-large/top520180924.jpg
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; __utma=1.203472947.1537893685.1537893685.1537893685.1; __utmc=1; __utmz=1.1537893685.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537893685
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 22:07:41 GMT
server
cloudflare
etag
"5ba56bad-83cc"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02c3bda2762-FRA
content-length
33740
expires
Tue, 02 Oct 2018 16:41:25 GMT
DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
gaia.adage.com/images/bin/image/medium/ 		103 KB
103 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d1720aebe7930dad8137f6afcd3fbe9c91e721d9770426bbea85617938f399c5

Request headers

:path
/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; __utma=1.203472947.1537893685.1537893685.1537893685.1; __utmc=1; __utmz=1.1537893685.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537893685
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
cf-cache-status
HIT
last-modified
Tue, 07 Aug 2018 20:13:59 GMT
server
cloudflare
etag
"5b69fd87-19c99"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02c3bdd2762-FRA
content-length
105625
expires
Tue, 02 Oct 2018 16:41:25 GMT
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
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Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=66c8fd8f58222f6e2cabae6f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_response&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260919001&time=1537893685162&response_time_ms=112&BCOV-instance=i-0878a9e8270c48135%2C%207074770%2C%202018-09-25%2016%3A40%3A30.449Z&X-Cache=Hit%20from%20cloudfront&Via=1.1%20f131f7f70cfd3a8b96a854e1f446f33b.cloudfront.net%20(CloudFront)&X-Amz-Cf-Id=C6k9J-hazuSItStQbFn9NwRsB_wTTgU0TjsWHwZRx48YFVgEAbGkCg%3D%3D
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.17.198.58 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-17-198-58.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=a922ff9fd7f258cc108721c9&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_response&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838254801001&time=1537893685168&response_time_ms=69&BCOV-instance=i-0abcbdef3a17320ba%2C%207074770%2C%202018-09-25%2016%3A40%3A30.326Z&X-Cache=Hit%20from%20cloudfront&Via=1.1%20f131f7f70cfd3a8b96a854e1f446f33b.cloudfront.net%20(CloudFront)&X-Amz-Cf-Id=-EZHSetICmzcOS9Iv9mw658Ilvxa5oKPF-ito4yBvkO7w7bz4zCqaw%3D%3D
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
truncated
/ 		3 KB
0 		Font
General
Check archive.org
Download Go to
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
51abee166c9cc5e05f51cf07fb81f7aec6b510205b0ca0b5a9138759ed9821b6

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Content-Type
application/octet-stream
5838260481001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260481001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
00b3ae25245204612c4b6bcff6af0ae9fa11669c80ff1c342c01ef4b6316358c
Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0b4d3df483a7a85ae, 7074770, 2018-09-25 16:40:30.380Z
Via
1.1 f131f7f70cfd3a8b96a854e1f446f33b.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
62de4cbc-4c4f-4592-8ce9-ee78cdba1602
Age
55
Date
Tue, 25 Sep 2018 16:40:30 GMT
Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Hit from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260481001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
max-age=412
Connection
keep-alive
Content-Length
2510
X-Amz-Cf-Id
CVBeyvpCtl5nXiJOoxyA_WEN1aE5npWZng2MqcQ2zMpa67lNH5rR2Q==
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=881d86cd8e011995b9a58674&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537893685229
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=881d86cd8e011995b9a58674&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260481001&time=1537893685230
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
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User-Agent
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keep-alive
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738 B 		Image
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Full URL
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General
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Full URL
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User-Agent
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Response headers

Content-Length
246931
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text/javascript
master.m3u8
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571 B 		XHR
General
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Full URL
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Requested by
Host: adage.com
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
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User-Agent
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Response headers

Date
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X-BC-Connecting-IP
148.251.45.254
Server
brightcove
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General
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Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/3718/377748811_5838263720001_5838260481001-vs.jpg?pubId=377748811&videoId=5838260481001
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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 16:41:26 GMT
Last-Modified
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CloudStorage
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5 KB 		Image
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Full URL
https://gaia.adage.com/images/social-sprite.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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server
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74 KB 		Image
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Full URL
https://gaia.adage.com/assets/images/social-s3a48abe55e.png
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Response headers

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cf-cache-status
HIT
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server
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"59c821ba-12837"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02eae212762-FRA
content-length
75831
expires
Tue, 02 Oct 2018 16:41:25 GMT
adage-footer-logo.png
gaia.adage.com/assets/images/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/adage-footer-logo.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f1fdd2c041f8a5551b9e6f30e04c1981d19153a7cafc71cba8ba6c99103b87ca

Request headers

:path
/assets/images/adage-footer-logo.png
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; __utma=1.203472947.1537893685.1537893685.1537893685.1; __utmc=1; __utmz=1.1537893685.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537893685; s_cc=true; s_fid=79FF3E1636C05DD4-11D08F0E85D8090C; s_fbsr=1; s_nr=1537893685499-New; s_vnum=1538352000499%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:47 GMT
server
cloudflare
etag
"59c82083-b8b"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02eae222762-FRA
content-length
2955
expires
Tue, 02 Oct 2018 16:41:25 GMT
users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg
gaia.adage.com/images/bin/image/medium/ 		9 KB
9 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg?1536861906
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
79657654ae3e275116177b357bed45d931db791529bdc8a26906e31af91f1229

Request headers

:path
/images/bin/image/medium/users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg?1536861906
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; __utma=1.203472947.1537893685.1537893685.1537893685.1; __utmc=1; __utmz=1.1537893685.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537893685; s_cc=true; s_fid=79FF3E1636C05DD4-11D08F0E85D8090C; s_fbsr=1; s_nr=1537893685499-New; s_vnum=1538352000499%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
cf-cache-status
HIT
last-modified
Thu, 13 Sep 2018 18:05:06 GMT
server
cloudflare
etag
"5b9aa6d2-253e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02efe682762-FRA
content-length
9534
expires
Tue, 02 Oct 2018 16:41:25 GMT
20180912NYPostCover3x2.jpg
gaia.adage.com/images/bin/image/medium/ 		19 KB
19 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/20180912NYPostCover3x2.jpg?1536760222
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
39c8f96d2db46ac6a61560321c7f35472f91b71d45ff0250e058d78c191c2632

Request headers

:path
/images/bin/image/medium/20180912NYPostCover3x2.jpg?1536760222
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; __utma=1.203472947.1537893685.1537893685.1537893685.1; __utmc=1; __utmz=1.1537893685.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537893685; s_cc=true; s_fid=79FF3E1636C05DD4-11D08F0E85D8090C; s_fbsr=1; s_nr=1537893685499-New; s_vnum=1538352000499%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
cf-cache-status
HIT
last-modified
Wed, 12 Sep 2018 13:50:22 GMT
server
cloudflare
etag
"5b99199e-4a52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02efe692762-FRA
content-length
19026
expires
Tue, 02 Oct 2018 16:41:25 GMT
SethFarbman_3x2.jpg
gaia.adage.com/images/bin/image/medium/ 		8 KB
8 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
78a2b0e8f476101e3a7c44ff3e0e34de1fb05be13eb8192e48cc2a682ac384ba

Request headers

:path
/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
pragma
no-cache
cookie
__cfduid=da6fa6c620f5f4a4aa32661997e9fb32e1537893683; __utma=1.203472947.1537893685.1537893685.1537893685.1; __utmc=1; __utmz=1.1537893685.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537893685; s_cc=true; s_fid=79FF3E1636C05DD4-11D08F0E85D8090C; s_fbsr=1; s_nr=1537893685499-New; s_vnum=1538352000499%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
cf-cache-status
HIT
last-modified
Thu, 13 Sep 2018 21:07:59 GMT
server
cloudflare
etag
"5b9ad1af-1e52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45fef02efe6a2762-FRA
content-length
7762
expires
Tue, 02 Oct 2018 16:41:25 GMT
fbevents.js
connect.facebook.net/en_US/ 		44 KB
14 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://connect.facebook.net/en_US/fbevents.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f01c:216:face:b00c:0:3 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
/
Resource Hash
167cbde7e21233e046dd224a44e9b519057eb04c1fed9995afd48e715503b911
Security Headers
Name Value
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Strict-Transport-Security max-age=31536000; preload; includeSubDomains
X-Content-Type-Options nosniff
X-Frame-Options DENY
X-Xss-Protection 0

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

content-security-policy
default-src * data: blob:;script-src *.facebook.com *.fbcdn.net *.facebook.net *.google-analytics.com *.virtualearth.net *.google.com 127.0.0.1:* *.spotilocal.com:* 'unsafe-inline' 'unsafe-eval' *.atlassolutions.com blob: data: 'self';style-src data: blob: 'unsafe-inline' *;connect-src *.facebook.com facebook.com *.fbcdn.net *.facebook.net *.spotilocal.com:* wss://*.facebook.com:* https://fb.scanandcleanlocal.com:* *.atlassolutions.com attachment.fbsbx.com ws://localhost:* blob: *.cdninstagram.com 'self';
content-encoding
gzip
x-content-type-options
nosniff
status
200
vary
Origin, Accept-Encoding
content-length
13685
x-xss-protection
0
pragma
public
x-fb-debug
w/mOA928R2VGiinVLF7aT+CKi8ehDaGUiCNGI/LrpG3NXV8S2J69s4H/oEjmtTqDu46+l7ghr00eQoFpWdsRVw==
x-frame-options
DENY
date
Tue, 25 Sep 2018 16:41:25 GMT
strict-transport-security
max-age=31536000; preload; includeSubDomains
access-control-allow-methods
OPTIONS
content-type
application/x-javascript; charset=utf-8
access-control-allow-origin
https://connect.facebook.net
access-control-expose-headers
X-FB-Debug, X-Loader-Length
cache-control
public, max-age=1200
access-control-allow-credentials
true
expires
Sat, 01 Jan 2000 00:00:00 GMT
cc
cc.swiftype.com/ 		43 B
279 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://cc.swiftype.com/cc?url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&engine_key=9Vb8tQqGzsf13b3nkdnR
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
173.192.91.155 Dallas, United States, ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US),
Reverse DNS
9b.5b.c0ad.ip4.static.sl-reverse.com
Software
/
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:26 GMT
Cache-Control
no-cache
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Connection
keep-alive
Content-Type
image/gif
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:25 GMT
btp.js
www.rtb123.com/tags/7944D7BD-B951-588A-C59F-624EDC334F58/ 		3 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.rtb123.com/tags/7944D7BD-B951-588A-C59F-624EDC334F58/btp.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
67.225.220.126 Lansing, United States, ASN32244 (LIQUIDWEB - Liquid Web, L.L.C, US),
Reverse DNS
host.rtb123.com
Software
Microsoft-IIS/10.0 / ASP.NET
Resource Hash
34a28ebff02e35e8847178c71910fb9ba2d99b769ef6bc7e496932252f4a87ae

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-powered-by-plesk
PleskWin
date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
etag
"098dbbe3f3ad41:0"
last-modified
Wed, 22 Aug 2018 17:44:16 GMT
server
Microsoft-IIS/10.0
x-powered-by
ASP.NET
vary
Accept-Encoding
content-type
application/javascript
status
200
accept-ranges
bytes
content-length
1150
rules-p-fbFZFDIZ_p3uo.js
rules.quantcount.com/ 		3 B
338 B 		Script
General
Check archive.org
Download Go to
Full URL
https://rules.quantcount.com/rules-p-fbFZFDIZ_p3uo.js
Requested by
Host: secure.quantserve.com
URL: https://secure.quantserve.com/quant.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:be00:6:44e3:f8c0:93a1 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash
ca3d163bab055381827226140568f3bef7eaac187cebd76878e0b63e9e442356

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 22 Sep 2017 14:58:23 GMT
via
1.1 8f87827e262d6aedd520409e24d2f980.cloudfront.net (CloudFront)
last-modified
Sat, 04 Mar 2017 21:07:28 GMT
server
AmazonS3
age
42594
etag
"8a80554c91d9fca8acb82f023de02f11"
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=86400
accept-ranges
bytes
content-length
3
x-amz-cf-id
T7_aH9bxYfaYnuzW56qXmBaWBDdhMrWIIe4aVssecWsey_dxKKjF_Q==
chartbeat.js
static.chartbeat.com/js/ 		34 KB
14 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://static.chartbeat.com/js/chartbeat.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:8a00:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
83062991d045144a451f9123c64c93c33e5711b7fd29abbce47ab72de1b7f32d

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:12:41 GMT
content-encoding
gzip
last-modified
Wed, 22 Aug 2018 02:44:36 GMT
server
nginx
age
1724
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
7pFt1ccNAfj5So2IKeqgaEFU1DemWjEaHp8lcBs2PdJGbICcAJISkA==
via
1.1 f51b809c33f0bb5b1d5504f4df0c0a3f.cloudfront.net (CloudFront)
expires
Tue, 25 Sep 2018 18:12:41 GMT
load
experience.tinypass.com/xbuilder/experience/ 		5 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9bd382bf68d0c7c28dfd44b1a1ea3619ce199152d8d711a6ff0b1d5735c2d4be

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
cf-cache-status
HIT
wn
prod-exp-10-0-2-14
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
p3p
CP="NON DSP COR OUR IND"
status
200
cache-control
public, max-age=1800
cf-ray
45fef02f7add2318-FRA
content-type
application/javascript;charset=utf-8
content-length
1690
x-request-id
Cj2emfpL3DZ
expires
Tue, 25 Sep 2018 17:11:25 GMT
ionicons.min.css
code.ionicframework.com/ionicons/2.0.1/css/ 		50 KB
9 KB 		Stylesheet
General
Check archive.org
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Full URL
https://code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6819:7c63 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-fastly-request-id
dc3f39d6ba715d3ccabce125f5cfaa1a41d698cc
date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
cf-cache-status
MISS
access-control-allow-origin
*
x-cache
HIT
status
200
x-cache-hits
14
content-length
8313
x-served-by
cache-hhn1526-HHN
last-modified
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server
cloudflare
x-github-request-id
7216:0E79:7E62BA:A590BC:5B7F1B62
x-timer
S1537893686.695327,VS0,VE0
etag
W/"5b7f1b3e-c854"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css; charset=utf-8
via
1.1 varnish
cache-control
public, max-age=7200
accept-ranges
bytes
cf-ray
45fef02f8ac66385-FRA
expires
Tue, 25 Sep 2018 18:41:25 GMT
set_view_count.php
adage.com/ajax/ 		0
917 B 		XHR
General
Check archive.org
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https://adage.com/ajax/set_view_count.php?id=315016
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
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accept
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cache-control
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x-requested-with
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https
referer
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Accept
*/*
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X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
MISS
x-url
/ajax/set_view_count.php?id=315016
date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
vary
Accept-Encoding
content-type
text/html; charset=UTF-8
x-cache-server
adage-varnish-01
status
200
x-host
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x-backend-server
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x-newrelic-app-data
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server
cloudflare
expect-ct
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x-cookie-debug
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x-varnish
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no-cache
cf-ray
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955 B 		XHR
General
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https://geoip-js.maxmind.com/geoip/v2.1/country/me?referrer=https%3A%2F%2Fadage.com
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2607:f0d0:3:16::4 , United States, ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US),
Reverse DNS
Software
geoip2-daemon /
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Date
Tue, 25 Sep 2018 16:41:24 GMT
Server
geoip2-daemon
Content-Length
739
Content-Type
application/vnd.maxmind.com-country+json; charset=UTF-8; version=2.1
ads
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10 KB 		XHR
General
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Download Go to
Full URL
https://securepubads.g.doubleclick.net/gampad/ads?gdfp_req=1&pvsid=4177981422110827&correlator=3315414501860778&output=json_html&callback=googletag.impl.pubads.callbackProxy1&impl=fifs&adsid=NT&json_a=1&eid=21061646%2C21062288%2C21062456%2C21062125&vrg=249&guci=1.2.0.0.2.2.0&sc=1&sfv=1-0-29&iu_parts=105554924%2Caao%2Cmarketing%2Carticle&enc_prev_ius=%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3&prev_iu_szs=1x1%2C1x1%2C970x90%7C728x90%7C970x250%2C300x250%2C300x600%7C300x250%2C320x50&fluid=0%2C0%2C0%2C0%2C0%2Cheight&ists=48&prev_scp=pos%3Dinterstitial%7Cpos%3Dinread%7Cpos%3Dlb_01%7Cpos%3Drec_01%7Cpos%3Drec_lb_01%7Cpos%3Dpcard_1&eri=1&cust_params=aao_cat%3DCMO%2520Strategy%252CRestaurants%252CSocial%252CTV%26guid%3D315016%26sc%3D0&cookie_enabled=1&bc=7&abxe=1&lmt=1537893685&dt=1537893685728&dlt=1537893684158&idt=1158&frm=20&biw=1585&bih=1200&oid=2&adxs=0%2C0%2C308%2C967%2C967%2C967&adys=0%2C0%2C175%2C1529%2C506%2C1504&adks=2961762477%2C288960496%2C642842270%2C784088114%2C684095468%2C2704401504&gut=v2&ifi=1&u_his=2&u_h=1200&u_w=1600&u_ah=1200&u_aw=1600&u_cd=24&u_sd=1&flash=0&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&dssz=94&icsg=3309809172480&std=0&vis=1&dmc=8&scr_x=0&scr_y=0&psz=1x-1%7C1x-1%7C970x-1%7C285x-1%7C285x-1%7C285x-1&msz=0x-1%7C0x-1%7C970x-1%7C285x-1%7C285x-1%7C300x-1&ga_vid=1538201935.1537893686&ga_sid=1537893686&ga_hid=1588937383&fws=4%2C4%2C4%2C4%2C4%2C4
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
172.217.22.34 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra15s16-in-f34.1e100.net
Software
cafe /
Resource Hash
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Security Headers
Name Value
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 16:41:26 GMT
content-encoding
gzip
x-content-type-options
nosniff
google-mediationgroup-id
-2,-2,-2,-2,-2,-2
p3p
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200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
10333
x-xss-protection
1; mode=block
google-lineitem-id
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pragma
no-cache
server
cafe
google-mediationtag-id
-2
google-creative-id
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content-type
text/javascript; charset=UTF-8
access-control-allow-origin
https://adage.com
cache-control
no-cache, must-revalidate
access-control-allow-credentials
true
timing-allow-origin
*
expires
Fri, 01 Jan 1990 00:00:00 GMT
pubads_impl_rendering_249.js
securepubads.g.doubleclick.net/gpt/ 		51 KB
19 KB 		Script
General
Check archive.org
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Full URL
https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
172.217.22.34 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra15s16-in-f34.1e100.net
Software
sffe /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 13:39:46 GMT
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, immutable, max-age=31536000
accept-ranges
bytes
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
19757
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 16:41:25 GMT
container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/ 		0
0 		Other
General
Check archive.org
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Full URL
https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash

Request headers

Purpose
prefetch
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Fri, 13 Sep 2019 07:45:10 GMT
cache-control
public, immutable, max-age=31536000
last-modified
Mon, 11 Jun 2018 14:38:59 GMT
content-type
text/html
fql
graph.facebook.com/ 		227 B
329 B 		Script
General
Check archive.org
Download Go to
Full URL
https://graph.facebook.com/fql?q=SELECT%20url,%20normalized_url,%20share_count,%20like_count,%20comment_count,%20total_count,commentsbox_count,%20comments_fbid,%20click_count%20FROM%20link_stat%20WHERE%20url=%27https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F%27&callback=jQuery19100940327325162369_1537893684204&_=1537893684205
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f01c:20e:face:b00c:0:2 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
/
Resource Hash
55da4dd4e45e0439826758dfccb9c173a88e86fe58754925646ab3a63458e2af
Security Headers
Name Value
Strict-Transport-Security max-age=15552000; preload

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

strict-transport-security
max-age=15552000; preload
content-encoding
gzip
www-authenticate
OAuth "Facebook Platform" "invalid_request" "(#12) fql is deprecated for versions v2.1 and higher"
x-app-usage
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200
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4348689
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x-fb-trace-id
AcaJ3sJkUSA
date
Tue, 25 Sep 2018 16:41:25 GMT
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
access-control-allow-origin
*
cache-control
no-store
facebook-api-version
v2.7
expires
Sat, 01 Jan 2000 00:00:00 GMT
share
www.linkedin.com/countserv/count/ 		182 B
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.linkedin.com/countserv/count/share?format=jsonp&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&callback=jQuery19100940327325162369_1537893684206&_=1537893684207
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2620:109:c007:102::5be1:f881 , United States, ASN197612 (LINKEDIN-1, US),
Reverse DNS
Software
Apache-Coyote/1.1 /
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:25 GMT
content-encoding
gzip
x-content-type-options
nosniff
status
200
vary
Accept-Encoding
x-li-uuid
pea9uiiyVxWgFvKM8ioAAA==
server
Apache-Coyote/1.1
pragma
no-cache
x-li-pop
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expires
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sharrre.php
adage.com/assets/js/ 		103 B
467 B 		XHR
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expires
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share
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expires
Thu, 01 Jan 1970 00:00:00 GMT
dont_miss
adage.com/api/homepage/ 		2 KB
717 B 		XHR
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adage.com/ajax/ 		8 KB
2 KB 		XHR
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4 KB 		Script
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ads.min.js
asset.pagefair.net/ 		0
347 B 		Script
General
Check archive.org
Download Go to
Full URL
https://asset.pagefair.net/ads.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Reverse DNS
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Software
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User-Agent
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Response headers

date
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content-encoding
gzip
last-modified
Fri, 09 Mar 2018 17:19:02 GMT
server
NetDNA-cache/2.2
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x-cache
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Social_Box_Twitter-BlackBox.svg
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788 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Twitter-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
cloudflare /
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Request headers

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https
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Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

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HIT
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date
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content-encoding
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server
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etag
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expect-ct
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content-type
image/svg+xml
Social_Box_Facebook-BlackBox.svg
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573 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Facebook-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Request headers

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https
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GET
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content-length
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server
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etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
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1571477324 1549649284
cache-control
no-cache
accept-ranges
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content-type
image/svg+xml
Social_Box_Linkedin-BlackBox.svg
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729 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Linkedin-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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referer
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GET
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Response headers

x-varnish-cache
HIT
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date
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content-encoding
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content-length
587
last-modified
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
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cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Mail-BlackBox.svg
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730 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Software
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Request headers

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pragma
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accept
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cache-control
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referer
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:scheme
https
:method
GET
Referer
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User-Agent
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Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
date
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content-encoding
gzip
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content-length
587
last-modified
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server
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etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571477329 1549649360
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Print-BlackBox.svg
adage.com/assets/images/social/ 		2 KB
1 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Print-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Software
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Resource Hash
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Request headers

:path
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pragma
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
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referer
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:scheme
https
:method
GET
Referer
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User-Agent
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Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
date
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content-encoding
gzip
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content-length
810
last-modified
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
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cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
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941 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
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Reverse DNS
Software
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Resource Hash
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Request headers

:path
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pragma
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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:39:57 GMT
Content-Length
349
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
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https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=66c8fd8f58222f6e2cabae6f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537893685553&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838260919001&video_name=YSNV1546000H_unslated&video_duration=30&autoplay=false&preload=metadata
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.17.198.58 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-17-198-58.compute-1.amazonaws.com
Software
/
Resource Hash
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
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https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=a922ff9fd7f258cc108721c9&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537893685555&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838254801001&video_name=YSNV1545000H_unslated&video_duration=15&autoplay=false&preload=metadata
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
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ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
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pixel.quantserve.com/ 		35 B
479 B 		Image
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https://pixel.quantserve.com/pixel;r=925958041;rf=0;a=p-fbFZFDIZ_p3uo;url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F;fpan=1;fpa=P0-700527824-1537893686181;ns=0;ce=1;qjs=1;qv=4c19192-20180628134937;cm=;ref=;je=0;sr=1600x1200x24;enc=n;dst=0;et=1537893686181;tzo=0;ogl=title.Subway%20goes%20after%20McDonald's%20in%20burger%20boredom%20ads%2Ctype.article%2Curl.https%3A%2F%2Fadage%252Ecom%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F3150%2Cimage.https%3A%2F%2Fgaia%252Eadage%252Ecom%2Fimages%2Fbin%2Fimage%2Fx-large%2Fsubway_mcd_hammock_3x2%252Ejpg
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
18.197.206.75 Cambridge, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-18-197-206-75.eu-central-1.compute.amazonaws.com
Software
QS /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
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Tue, 25 Sep 2018 16:41:26 GMT
Server
QS
P3P
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private, no-cache, no-store, proxy-revalidate
Connection
keep-alive
Content-Type
image/gif
Content-Length
35
Expires
Fri, 04 Aug 1978 12:00:00 GMT
tinypass.min.js
cdn.tinypass.com/api/ 		315 KB
107 KB 		Script
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Host: experience.tinypass.com
URL: https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:26 GMT
content-encoding
gzip
content-type
text/javascript
wn
prod-dash-10-0-2-228
server
cloudflare
etag
W/"322586-1537831812000"
expect-ct
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vary
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cf-ray
45fef032ad562318-FRA
cf-cache-status
HIT
expires
Tue, 25 Sep 2018 17:41:26 GMT
ping
ping.chartbeat.net/ 		43 B
213 B 		Image
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Full URL
https://ping.chartbeat.net/ping?h=adage.com&p=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&u=BxiHECKzft9CYKknz&d=adage.com&g=25465&g0=CMO%20Strategy&g1=Jessica%20Wohl&n=1&f=00001&c=0&x=0&m=0&y=5381&o=1585&w=1200&j=45&R=1&W=0&I=0&E=0&e=0&r=&b=2293&t=Bl-pWiDChceKjnM-1CvcnetumyEY&V=108&i=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&tz=0&sn=1&sv=Cz5hjNB_M_MDBQFFd_roWcUDslDOI&sd=1&im=067b0fff&_
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
174.129.212.111 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
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ec2-174-129-212-111.compute-1.amazonaws.com
Software
/
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Expires
0
Cache-Control
no-cache, no-store, must-revalidate
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
adsense.js
asset.pagefair.com/adimages/ 		0
378 B 		Script
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https://asset.pagefair.com/adimages/adsense.js
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Host: asset.pagefair.com
URL: https://asset.pagefair.com/measure.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
94.31.29.248 , United Kingdom, ASN12989 (HWNG, NL),
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94.31.29.248.IPYX-077437-ZYO.above.net
Software
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
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server
NetDNA-cache/2.2
x-amz-request-id
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expires
Wed, 26 Sep 2018 16:41:26 GMT
textlink-ads.jpg
asset.pagefair.net/adimages/ 		518 B
537 B 		Image
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https://asset.pagefair.net/adimages/textlink-ads.jpg
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
94.31.29.96 , United Kingdom, ASN12989 (HWNG, NL),
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94.31.29.96.IPYX-077437-ZYO.above.net
Software
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Request headers

Referer
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User-Agent
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Response headers

date
Tue, 25 Sep 2018 16:41:26 GMT
content-encoding
gzip
last-modified
Fri, 09 Mar 2018 17:19:02 GMT
server
NetDNA-cache/2.2
x-amz-request-id
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textlink-ads.jpg
asset.pagefair.com/adimages/ 		518 B
571 B 		Image
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https://asset.pagefair.com/adimages/textlink-ads.jpg
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
94.31.29.248 , United Kingdom, ASN12989 (HWNG, NL),
Reverse DNS
94.31.29.248.IPYX-077437-ZYO.above.net
Software
NetDNA-cache/2.2 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:26 GMT
content-encoding
gzip
last-modified
Fri, 09 Mar 2018 17:19:02 GMT
server
NetDNA-cache/2.2
x-amz-request-id
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etag
"262857636d8f02be18171bed8e10c82b"
x-cache
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expires
Wed, 26 Sep 2018 16:41:26 GMT
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		349 B
693 B 		XHR
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https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263792001&secure=true&pubId=377748811&videoId=5838260481001
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN19024 (INTERNAP-BLK5 - Internap Network Services Corporation, US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 16:41:25 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:38:46 GMT
Content-Length
349
tag
a.teads.tv/page/70095/ Frame D14F 		682 B
706 B 		Script
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https://a.teads.tv/page/70095/tag
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.232.7 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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a2-18-232-7.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:26 GMT
content-encoding
gzip
status
200
vary
Accept-Encoding
content-type
application/javascript; charset=UTF-8
access-control-allow-origin
*
cache-control
private, must-revalidate, max-age=3600
access-control-allow-credentials
true
content-length
440
expires
Tue, 25 Sep 2018 17:41:26 GMT
moatad.js
z.moatads.com/craindfp44917164363/ Frame D14F 		256 KB
79 KB 		Script
General
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https://z.moatads.com/craindfp44917164363/moatad.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:26 GMT
Content-Encoding
gzip
Last-Modified
Wed, 19 Sep 2018 15:37:12 GMT
Server
AmazonS3
x-amz-request-id
16EDA036A3B558FB
ETag
"af0c26c44cf0bf79a34a8f5a30b321af"
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application/x-javascript
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osd.js
pagead2.googlesyndication.com/pagead/ 		72 KB
26 KB 		Script
General
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https://pagead2.googlesyndication.com/pagead/osd.js
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:820::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash
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Name Value
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:33:03 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
503
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
26901
x-xss-protection
1; mode=block
server
cafe
etag
11805512267064086570
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=3600
timing-allow-origin
*
expires
Tue, 25 Sep 2018 17:33:03 GMT
m_window_focus_non_hydra.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/ Frame 263E 		3 KB
1 KB 		Script
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/m_window_focus_non_hydra.js
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Request headers

Referer
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User-Agent
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content-encoding
gzip
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510127
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cafe
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Accept-Encoding
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expires
Wed, 03 Oct 2018 18:59:19 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame 263E 		73 KB
27 KB 		Script
General
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/osd_listener.js
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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User-Agent
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date
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content-encoding
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expires
Wed, 03 Oct 2018 18:59:19 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame 263E 		12 KB
5 KB 		Script
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https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=4620170771&ClientLevel2=2386769972&ClientLevel3=4792407301&ClientLevel4=138243585998&ClientSlicer1=104555044&ClientSlicer2=454150684&zPS=lb_01
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Protocol
SPDY
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Request headers

Referer
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User-Agent
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content-encoding
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moatad.js
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79 KB 		Script
General
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https://z.moatads.com/craindfp44917164363/moatad.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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Software
AmazonS3 /
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Request headers

Referer
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User-Agent
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Response headers

Date
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Content-Encoding
gzip
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AmazonS3
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36 KB 		Image
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https://tpc.googlesyndication.com/simgad/17770093988894165113
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Request headers

Referer
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User-Agent
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Response headers

date
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1329885
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m_window_focus_non_hydra.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/ Frame 4A63 		3 KB
1 KB 		Script
General
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/m_window_focus_non_hydra.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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User-Agent
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Response headers

date
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content-encoding
gzip
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cafe
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Wed, 03 Oct 2018 18:59:19 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame 4A63 		73 KB
27 KB 		Script
General
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/osd_listener.js
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame 4A63 		12 KB
5 KB 		Script
General
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Full URL
https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=4574964631&ClientLevel2=2319926364&ClientLevel3=4768463434&ClientLevel4=138241648708&ClientSlicer1=104555044&ClientSlicer2=454150684&zPS=rec_01
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Request headers

Referer
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moatad.js
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79 KB 		Script
General
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https://z.moatads.com/craindfp44917164363/moatad.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 16:41:26 GMT
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gzip
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AmazonS3
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11 KB 		Image
General
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https://tpc.googlesyndication.com/simgad/3174116058207400105
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
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Name Value
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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x-content-type-options
nosniff
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2182725
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200
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sffe
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expires
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adServer.bs
bs.serving-sys.com/BurstingPipe/ Frame 6B57 		7 KB
4 KB 		Script
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https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=25768948&PluID=0&w=300&h=600&ncu=$$https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjsufnzJqyivASy5wP6Ho-RuvqbhH-hrXHa4U1f9DY8zqXviazmyYXnlPt1nby-OK98ghVcEcLS-Rc3IPMvAhzJgxHMRsCplHzGyj5l_XSr69PZGMTbQTs618_t6jbgKSkeKfYT7GEKh1y4PebbkWZWligJx0RkBoImRAKcGilfO9zIqPUG17m0eEPcOQb_LzEDpD5Cw4F1g5bOlNS4RPit-UUxU9AC2fGru55U7nWwDftCsFHtMFIEsnN0VRd5GQ_w&sai=AMfl-YT-yeMRTfSI77Z1eIznSbbuX1l5nLz6Jla5dJVWkWmNjHVAXRzenw-USpZOFxmKnFdzdcZaPy1QhfhcHfCQf_d1vUFxvaW2NjBKaBAziQ&sig=Cg0ArKJSzBe4CGch4KAWEAE&urlfix=1&adurl=$$&ord=494836859
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HTTP/1.1
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TLS 1.2, RSA, AES_256_CBC
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no-cache
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Tue, 25 Sep 2018 16:41:25 GMT
Content-Encoding
gzip
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Microsoft-IIS/8.5
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ASP.NET
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Sun, 05-Jun-2005 22:00:00 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame 6B57 		73 KB
27 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/osd_listener.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
cafe /
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Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Wed, 19 Sep 2018 18:59:19 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
510127
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policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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27066
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1; mode=block
server
cafe
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1598727148269787311
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Accept-Encoding
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expires
Wed, 03 Oct 2018 18:59:19 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame 6B57 		12 KB
5 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=221166004&ClientLevel2=2361354924&ClientLevel3=4752109093&ClientLevel4=138240238897&ClientSlicer1=104555044&ClientSlicer2=454150684&zPS=rec_lb_01
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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2600:1f14:cc5:8002:4569:42a7:3dee:95c8 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
openresty /
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

pragma
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SPDY
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SPDY
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pragma
public
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nginx
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200
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SPDY
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pragma
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nginx
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Tue, 25 Sep 2018 16:41:25 GMT
ssuki2vts.js
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tr
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https://www.facebook.com/tr?id=906875476161880&ev=PageView&noscript=1
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Host: adage.com
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https://a.teads.tv/media/format/v3/teads-format.min.js
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https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
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https://platform.twitter.com/jot.html
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https://pagead2.googlesyndication.com/pagead/gen_204?error=1009&vis=1&lid=7&sdkv=h.3.236.0&id=ima_html5&c=312840697772729&domain=adage.com
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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data:truncated
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-, , ASN (),
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1 KB 		Script
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https://secure-ds.serving-sys.com/BurstingCachedScripts/Modules_1_54_0_0/DelayedImpression.js
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Host: secure-ds.serving-sys.com
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server
Microsoft-IIS/8.5
x-powered-by
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accept-ranges
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URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
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User-Agent
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Date
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
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Reverse DNS
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Resource Hash
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Referer
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User-Agent
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date
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last-modified
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server
Microsoft-IIS/8.5
x-powered-by
ARR/2.5, ASP.NET
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data:truncated
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DATA
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-, , ASN (),
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SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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pragma
no-cache
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nosniff
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timing-allow-origin
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gen_204
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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2a00:1450:4001:820::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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cafe /
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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HTTP/1.1
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Referer
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User-Agent
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Date
Tue, 25 Sep 2018 16:41:28 GMT
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openresty
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true
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Date
Tue, 25 Sep 2018 16:41:28 GMT
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openresty
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*
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true
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
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Request headers

Referer
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User-Agent
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Date
Tue, 25 Sep 2018 16:41:28 GMT
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Date
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openresty
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https://api-52-43-238-123.b2c.com:444/api/4?KAR4zNqV84eAiDmQ
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GET, POST, OPTIONS
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*
Access-Control-Allow-Credentials
true
Connection
keep-alive
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158
execute
experience.tinypass.com/xbuilder/experience/ 		46 KB
14 KB 		XHR
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https://experience.tinypass.com/xbuilder/experience/execute
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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date
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content-encoding
gzip
p3p
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200
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C4demfptjOn
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cloudflare
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true
cf-ray
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expires
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www.facebook.com/tr/ Frame 00DB 		0
0 		Document
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Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f11c:8183:face:b00c:0:25de , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
proxygen-bolt /
Resource Hash

Request headers

:method
POST
:authority
www.facebook.com
:scheme
https
:path
/tr/
content-length
1974
pragma
no-cache
cache-control
no-cache
origin
https://adage.com
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accept
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Referer
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status
200
content-type
text/plain
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0
server
proxygen-bolt
date
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ad.gif
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233 B 		Image
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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openresty /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
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image/gif
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
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2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

Pragma
no-cache
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Last-Modified
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Apache
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Expires
Tue, 25 Sep 2018 16:41:28 GMT
a4e149b8-121c-4460-9d1b-8658334e3280
consumer.krxd.net/consent/get/ 		221 B
656 B 		Script
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https://consumer.krxd.net/consent/get/a4e149b8-121c-4460-9d1b-8658334e3280?idt=device&dt=kxcookie&callback=Krux.ns.cybba.kxjsonp_consent_get_0
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Host: cdn.krxd.net
URL: https://cdn.krxd.net/ctjs/controltag.js.c41d96148598462657526acd569e1aa2
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

Date
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Content-Encoding
gzip
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351
X-Cache
MISS, HIT
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0
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X-Served-By
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1.1 varnish
Cache-Control
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Accept-Ranges
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0, 1
adServer.bs
bs.serving-sys.com/BurstingPipe/ Frame 6B57 		62 B
797 B 		XHR
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Full URL
https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=display&code=10&PluID=0&EyeblasterID=54108616&Page=&WebPageSource=0&ForceDisplay=0&Resolution=32&sessionid=3786247559367772926&Optout=0&usercookie=u2=daee19d7-723c-4559-a91d-1168be686d04&implog=$$daee19d7-723c-4559-a91d-1168be686d04%7f%5bMM_LOGTIME%5d%7f0%7f54108616%7f%07DIR%3d8448%07DiOrigin%3d0%07CKDATE%3d4m7%07MB%3d0%07TA%3d-1%07DG%3d10865003%07SDG%3d16487028%07SID%3d3786247559367772926%07DCID%3d4%07Privacy%3d9%07IsNewUser%3d%5bIS_NEW_USER%5d%07IsCrossDevice%3d0%7f0%7fadage.com%7c%7cn%2fa%7c%7c%7f13%7f7%7fUserIP%3d-1795478018%07DBID%3d135483895%07UserAgent%3dMozilla%2f5.0%20(Macintosh%3b%20Intel%20Mac%20OS%20X%2010_13_5)%20AppleWebKit%2f537.36%20(KHTML%2c%20like%20Gecko)%20Chrome%2f67.0.3396.87%20Safari%2f537.36%07SiteID%3d94419%07CampaingID%3d909200%07AdvertiserID%3d138555%07FlightID%3d25768948%07AgencyID%3d6220%07BrandID%3d209627%07MasterAdID%3d54108599%07Country%3d276%07State%3d10478%07City%3d40063%07DMA%3d276003%07ZIP%3d65719%7f%7f1$$&FlashVersion=-1&dg=10865003&sdg=16487028&di=1&ord=0.43152548300734095
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
HTTP/1.1
Security
TLS 1.2, RSA, AES_256_CBC
Server
82.199.68.73 , Netherlands, ASN15830 (TELECITY-LON, GB),
Reverse DNS
Software
Microsoft-IIS/8.5 / ASP.NET
Resource Hash
94cd7c73cb373352a7bdfa7662c28df9806b13ad252274c148e681d4af62abeb

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-type
text/plain

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Content-Encoding
gzip
Server
Microsoft-IIS/8.5
X-Powered-By
ASP.NET
Vary
Accept-Encoding
Content-Type
text/html
Access-Control-Allow-Origin
https://adage.com
Cache-Control
no-cache, no-store
Access-Control-Allow-Credentials
true
Content-Length
86
Expires
Sun, 05-Jun-2005 22:00:00 GMT
4
api-34-219-4-47.b2c.com/api/ Frame 4A63 		0
0
4
api-52-43-238-123.b2c.com/api/ Frame 263E 		0
0
show
buy.tinypass.com/checkout/template/ Frame 231A 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://buy.tinypass.com/checkout/template/show?displayMode=modal&templateId=OTCL2L72OLNP&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2QS2_CMBCE_4vPGNnGj4QbIgGh0oAgouFonCW4CiHkwavqf2-ISiukHnpa7X4zo9V8IG1j1Ee8OL6urzf_6qEOynUCKwvnyZ0wQh1MXMwEphJzipmDGVE4WiSXkRy9hHBc33wvwD1glCugLpHAmeBKw4ZtpWDE5cbRqgmGSw6FhcxAG-1Hw4CJ5VjJBX2i_gVMXdlD1sqocUEKh2Ad87j5YLvFLo8BM5CuBqFID-STfWB-vOXucA5hn6e6gvnYk85yEr2piPRI49jp8sFQvypq6KDqe2_Ns3A4ZVPFZtNgjn7ZShdWZ9VdktVp2kFG73Ntk6x8HE62tC1HJ_xnf0JhUaeKq2W4EQel3gP1n_5sfq-DO10maJeLZvDmWpdQDBLIqgbGe4M-vwCFjeDx1QEAAA&experienceId=EXCN25SG76R1&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3rwbsDYIrCQkiQme8041N6c9qGxQEccA8iWv5KaFsfDn4HrXrzix2mYb1wb47bpLHFS6gFeR4tzU33aetgkq1qPAgyBJL15VnMDMwnqjiO4XAC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-0-YoljI&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&preload=1&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-16-41-28-207-XRgxF6FKTeqYzEDN-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-16-41-28-257-5ul747STb5o77jN7-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&width=1585&_qh=1872877838
Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
https
:path
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pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
cookie
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Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
date
Tue, 25 Sep 2018 16:41:28 GMT
content-type
text/html;charset=UTF-8
access-control-allow-methods
*
access-control-allow-origin
http://dashboard.tinypass.com
cache-control
no-cache, no-store, must-revalidate
content-encoding
gzip
expires
Thu, 01 Jan 1970 00:00:00 GMT
p3p
CP="NON DSP COR OUR IND"
pragma
no-cache
set-cookie
LANG=en_US; Domain=tinypass.com; Expires=Thu, 25-Oct-2018 16:41:28 GMT; Path=/
vary
Accept-Encoding
wn
prod-dash-10-0-2-205
x-request-id
C4demfpHIV5
x-xss-protection
0
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
45fef0433ab72318-FRA
show
buy.tinypass.com/checkout/template/ Frame 46E3 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2Q227CMAyG3yXXBDUhaVLumCgIbTBgpZTLNJiSqZTSA6dp775QjU1Iu5hkybI__79sfyBl1qiLWHEYry5X_9JHLZSrBEIDp9GNUIdI7HiYckxczAimElNH4GienAfu4DmAw-rq9ye4A5QwAcRzXGCUM6EgphuXU8djWiphjeGcQ2Eg09BY-9F09bQcdObhi_dA_TPoujL7rBkDd6M32q4gWUwwEzrGSgqFHQ46dmMba3iQ9_SPttzuTwHs8lRVEM6CiMmZ9Hm4GI-YlWxVeYeoWxU1tFD1XTfq12ARDaeT4dBzluiXhaowKqtuI1mdpi2k1S5XJsnKe-NoStNwdMR_PpALzOtUMPEWxHwvxPtE_OeBJreWhMk25aTNuE23M-oSil4CWWXheqfR5xd384ul1gEAAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3rwbsDYIrCQkiQme8041N6c9qGxQEccA8iWv5KaFsfDn4HrXrzix2mYb1wb47bpLHFS6gFeR4tzU33aetgkq1qPAgyBJL15VnMDMwnqjiO4XAC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-Zr1Jv&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-16-41-28-207-XRgxF6FKTeqYzEDN-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-16-41-28-257-5ul747STb5o77jN7-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=2945715674
Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
https
:path
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1
user-agent
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accept
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Referer
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Response headers

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200
date
Tue, 25 Sep 2018 16:41:29 GMT
content-type
text/html;charset=UTF-8
access-control-allow-methods
*
access-control-allow-origin
http://dashboard.tinypass.com
cache-control
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gzip
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p3p
CP="NON DSP COR OUR IND"
pragma
no-cache
set-cookie
LANG=en_US; Domain=tinypass.com; Expires=Thu, 25-Oct-2018 16:41:29 GMT; Path=/
vary
Accept-Encoding
wn
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C5demfpWvAh
x-xss-protection
0
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
45fef0433ab92318-FRA
x
api-52-43-238-123.b2c.com/api/ Frame 263E 		0
363 B 		Other
General
Check archive.org
Download Go to
Full URL
https://api-52-43-238-123.b2c.com/api/x?KAR4zNqV84eAiDmQ$YWRibG9jayQxOTI1JDA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

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no-cache
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Tue, 25 Sep 2018 16:41:29 GMT
Server
openresty
Transfer-Encoding
chunked
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GET, POST, OPTIONS
Content-Type
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*
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true
Connection
keep-alive
Expires
-1
x
api-34-219-4-47.b2c.com/api/ Frame 4A63 		0
363 B 		Other
General
Check archive.org
Download Go to
Full URL
https://api-34-219-4-47.b2c.com/api/x?WpSQHwfLNwpWhxuo$YWRibG9jayQxODg5JDA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:3910:b728:1d57:e3b0 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Server
openresty
Transfer-Encoding
chunked
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
activeview
pagead2.googlesyndication.com/pcs/ Frame 263E 		42 B
122 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjssVjvgIX8x5xz3kfDTxFMbAmaFgtdb5foAhHHIOCVWwGPUQsSOPvpFOteLC2w_GN1Bbxzp0VY1BIK00Z4M0Gy3D2Z3pXDaDTgs&sig=Cg0ArKJSzAzht8-qHZSNEAE&adk=642842270&tt=-1&bs=1585%2C1200&mtos=2095,2095,2095,2095,2095&tos=2095,0,0,0,0&p=226,308,316,1278&mcvt=2095&rs=3&ht=0&tfs=30&tls=2125&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1537893686289&rpt=381&ps=1585%2C5436&ss=1600%2C1200&pt=-1&deb=1-5-5-8-7-17-21-2&tvt=2110&op=1&r=v&id=osdim&uc=1&tgt=DIV&cl=1&cec=5&clc=1&cac=0&cd=970x90&v=r20180919
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:820::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
cafe /
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Security Headers
Name Value
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 16:41:29 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
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42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Ftpc.googlesyndication.com%2Fsimgad%2F3174116058207400105&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687212&de=899143346954&cu=1537893687212&m=105&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A-%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=38&cd=0&ah=38&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=4574964631%3A2319926364%3A4768463434%3A138241648708&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=372696768&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
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image/gif
Cache-Control
max-age=0, no-cache, no-store
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keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537893687456&de=768629797193&m=0&ar=40b09c1-clean&q=8&cb=0&cu=1537893687456&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_lb_01&fs=152769&na=840857906&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
p
sb.scorecardresearch.com/ 		43 B
309 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://sb.scorecardresearch.com/p?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537893689246&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=56500667&cs_ucfr=1
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.38.33.253 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-38-33-253.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Type
image/gif
Content-Length
43
Expires
Mon, 01 Jan 1990 00:00:00 GMT
track
t.teads.tv/ 		23 B
193 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://t.teads.tv/track?action=placementCall&pageId=70095&pid=75471&gid=[insertionId]&slot=native&env=js-web&f=1&ts=1537893689230
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.229.149.187 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-229-149-187.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
track
t.teads.tv/ 		23 B
193 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://t.teads.tv/track?action=slotAvailable&pageId=70095&pid=75471&gid=[insertionId]&slot=native&env=js-web&f=1&ts=1537893689242
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.229.149.187 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-229-149-187.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
4
api-34-216-138-103.b2c.com/api/ Frame 6B57
Redirect Chain
  • https://api-34-216-138-103.b2c.com/api/x?2lECDRpG6gYI9Ivl$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCI...
  • https://api-34-216-138-103.b2c.com:444/api/4?2lECDRpG6gYI9Ivl
0
-1 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://api-34-216-138-103.b2c.com:444/api/4?2lECDRpG6gYI9Ivl
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:29 GMT
Server
openresty
Location
https://api-34-216-138-103.b2c.com:444/api/4?2lECDRpG6gYI9Ivl
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Tue, 25 Sep 2018 16:41:29 GMT
Server
openresty
Location
https://api-34-216-138-103.b2c.com:444/api/4?2lECDRpG6gYI9Ivl
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
index.html
cmp.teads.mgr.consensu.org/ Frame 99FE 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://cmp.teads.mgr.consensu.org/index.html
Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2a02:26f0:6c00:292::2c92 , European Union, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
Software
AmazonS3 /
Resource Hash

Request headers

Host
cmp.teads.mgr.consensu.org
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

x-amz-id-2
eP74N5mDf2mwuUwz6E0m831egGDvXvr6HEIydDhB20yVDuv4ZE6ina8YQaGiXGlfbz2w11Bw+zo=
x-amz-request-id
93A9209AF986CF84
Last-Modified
Fri, 14 Sep 2018 07:42:32 GMT
ETag
"e7d6c2974a38b7ff77a560e83789f66a"
Accept-Ranges
bytes
Content-Type
text/html
Content-Length
583
Server
AmazonS3
Cache-Control
max-age=300
Expires
Tue, 25 Sep 2018 16:46:29 GMT
Date
Tue, 25 Sep 2018 16:41:29 GMT
Connection
keep-alive
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687456&de=768629797193&cu=1537893687456&m=68&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=10&an=0&gf=10&gg=0&ix=10&ic=10&ez=1&aj=1&pg=100&pf=0&ib=1&cc=0&bw=10&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=20&cd=0&ah=20&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1283183712&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537893687552&de=876534005515&m=0&ar=40b09c1-clean&q=11&cb=0&cu=1537893687552&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4620170771%3A2386769972%3A4792407301%3A138243585998&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=lb_01&fs=152769&na=937489829&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Ftpc.googlesyndication.com%2Fsimgad%2F17770093988894165113&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537893687552&de=876534005515&cu=1537893687552&m=113&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=17&an=0&gf=17&gg=0&ix=17&ic=17&ez=1&aj=1&pg=100&pf=0&ib=0&cc=0&bw=17&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=33&cd=0&ah=33&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243585998&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=236006695&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687212&de=899143346954&cu=1537893687212&m=1215&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A-%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1181&cd=38&ah=1181&am=38&rf=0&re=1&wb=1&cl=0&at=0&d=4574964631%3A2319926364%3A4768463434%3A138241648708&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1911241199&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687456&de=768629797193&cu=1537893687456&m=1137&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1116&an=10&gi=1&gf=1116&gg=10&ix=1116&ic=1116&ez=1&ck=1116&kw=20&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1116&bx=10&ci=1116&jz=20&dj=1&aa=0&ad=553&cn=0&gk=553&gl=0&ik=553&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=20&cd=20&ah=20&am=20&rf=0&re=1&ft=553&fv=0&fw=553&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=788505880&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
ad
a.teads.tv/page/70095/ 		118 B
330 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://a.teads.tv/page/70095/ad?windowWidth=1600&windowHeight=1200&windowDepth=1&windowReferrerUrl=&page=%7B%22id%22%3A70095%2C%22placements%22%3A%5B%7B%22id%22%3A75471%2C%22validity%22%3A%7B%22status%22%3Atrue%2C%22reasons%22%3A%5B%5D%7D%2C%22player%22%3A%7B%22width%22%3A609%2C%22height%22%3A343%7D%2C%22slotType%22%3A%22native%22%7D%5D%2C%22gdpr_iab%22%3A%7B%22status%22%3A22%2C%22consent%22%3A%22%22%2C%22reason%22%3A220%7D%7D&userId=448dc352-37f0-47eb-a1f4-597465a68155&formatVersion=2.19.128&env=js-web&netBw=9.2
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.232.7 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-232-7.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
f50167bee40cd7fdd6c623efb794e0edddec7de87ef71f48c8b1b1413e1dfc4a

Request headers

Accept
application/json; charset=UTF-8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 16:41:29 GMT
content-encoding
gzip
status
200
vary
Accept-Encoding
content-type
application/json
access-control-allow-origin
https://adage.com
cache-control
max-age=0, no-cache, no-store
access-control-allow-credentials
true
content-length
129
expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687456&de=768629797193&cu=1537893687456&m=1139&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1116&an=1116&gi=1&gf=1116&gg=1116&ix=1116&ic=1116&ez=1&ck=1116&kw=20&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1116&bx=1116&ci=1116&jz=20&dj=1&aa=0&ad=553&cn=553&gk=553&gl=553&ik=553&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=20&cd=20&ah=20&am=20&rf=0&re=1&ft=553&fv=553&fw=553&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1156513149&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687456&de=768629797193&cu=1537893687456&m=1140&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1116&an=1116&gi=1&gf=1116&gg=1116&ix=1116&ic=1116&ez=1&ck=1116&kw=20&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1116&bx=1116&ci=1116&jz=20&dj=1&aa=0&ad=553&cn=553&gk=553&gl=553&ik=553&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=20&cd=20&ah=20&am=20&rf=0&re=1&ft=553&fv=553&fw=553&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1221860998&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687456&de=768629797193&cu=1537893687456&m=1141&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1116&an=1116&gi=1&gf=1116&gg=1116&ix=1116&ic=1116&ez=1&ck=1116&kw=20&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1116&bx=1116&ci=1116&jz=20&dj=1&aa=0&ad=553&cn=553&gk=553&gl=553&ik=553&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1126&cd=20&ah=1126&am=20&rf=0&re=1&ft=553&fv=553&fw=553&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=767602996&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
x
api-34-216-138-103.b2c.com/api/ Frame 6B57 		0
363 B 		Other
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https://api-34-216-138-103.b2c.com/api/x?2lECDRpG6gYI9Ivl$YWRibG9jayQxMDAxJDA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Server
openresty
Transfer-Encoding
chunked
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
Cookie set iframe
sync.teads.tv/ Frame A492 		0
0 		Document
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https://sync.teads.tv/iframe?pid=75471&userId=448dc352-37f0-47eb-a1f4-597465a68155&gdprIab={%22status%22:22,%22consent%22:%22%22,%22reason%22:220}&1537893689620
Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.16.252.179 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-52-16-252-179.eu-west-1.compute.amazonaws.com
Software
akka-http/10.1.0-RC2 /
Resource Hash

Request headers

Host
sync.teads.tv
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Cookie
tt_viewer=31130b16-dad5-4821-b1c3-f7c5d36a8167
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

Content-Type
text/html; charset=UTF-8
Date
Tue, 25 Sep 2018 16:41:29 GMT
Server
akka-http/10.1.0-RC2
Set-Cookie
tt_exelate=; Expires=Wed, 26 Sep 2018 16:41:29 GMT; Domain=.teads.tv tt_bluekai=; Expires=Wed, 26 Sep 2018 16:41:29 GMT; Domain=.teads.tv tt_emetriq=; Expires=Wed, 26 Sep 2018 16:41:29 GMT; Domain=.teads.tv tt_liveramp=; Expires=Wed, 26 Sep 2018 16:41:29 GMT; Domain=.teads.tv tt_neustar=; Expires=Wed, 26 Sep 2018 16:41:29 GMT; Domain=.teads.tv
Content-Length
1368
Connection
keep-alive
truncated
/ 		669 B
0 		Image
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data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
35463ce93e7c820faa404db98d939ff640ae78ca0e29be043861853c9e07c586

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/svg+xml
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
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https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537893687552&de=876534005515&cu=1537893687552&m=1065&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=1&ag=1041&an=17&gi=1&gf=1041&gg=17&ix=1041&ic=1041&ez=1&ck=1041&kw=33&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1041&bx=17&ci=1041&jz=33&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=33&cd=33&ah=33&am=33&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243585998&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=2065361844&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
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https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537893687552&de=876534005515&cu=1537893687552&m=1066&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=1&ag=1041&an=1041&gi=1&gf=1041&gg=1041&ix=1041&ic=1041&ez=1&ck=1041&kw=33&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1041&bx=1041&ci=1041&jz=33&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=33&cd=33&ah=33&am=33&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243585998&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=229654429&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
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Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537893687552&de=876534005515&cu=1537893687552&m=1067&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=1&ag=1041&an=1041&gi=1&gf=1041&gg=1041&ix=1041&ic=1041&ez=1&ck=1041&kw=33&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1041&bx=1041&ci=1041&jz=33&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=33&cd=33&ah=33&am=33&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243585998&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1808775709&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
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https://px.moatads.com/pixel.gif?e=5&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687456&de=768629797193&cu=1537893687456&m=1626&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1598&an=1116&gi=1&gf=1598&gg=1116&ix=1598&ic=1598&ez=1&ck=1116&kw=20&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1598&bx=1116&ci=1116&jz=20&dj=1&aa=1&ad=1035&cn=553&gn=1&gk=1035&gl=553&ik=1035&co=1035&cp=1126&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1126&cd=1126&ah=1126&am=1126&rf=0&re=1&ft=1035&fv=553&fw=553&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1640687588&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
t
edge.simplereach.com/ 		104 B
264 B 		Script
General
Check archive.org
Download Go to
Full URL
https://edge.simplereach.com/t?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbrdtwcue&v=2.16.0&cache_buster=1537893684798&t=5000&e=5000&s=0
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2406:da00:ff00::36f3:7551 , United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
Software
nginx/1.8.0 /
Resource Hash
33d97d2bf29f998beef42eabf7b57c2b9b5a83e73a6951840b9fbb6fcad41521

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:29 GMT
Server
nginx/1.8.0
Connection
keep-alive
Content-Length
104
Content-Type
application/javascript
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537893687552&de=876534005515&cu=1537893687552&m=1534&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1512&an=1041&gi=1&gf=1512&gg=1041&ix=1512&ic=1512&ez=1&ck=1041&kw=33&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1512&bx=1041&ci=1041&jz=33&dj=1&aa=0&ad=236&cn=0&gk=236&gl=0&ik=236&cq=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1528&cd=33&ah=1528&am=33&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243585998&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1326615414&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:29 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=17&i=CENTROSIZMEK1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537893689287&de=377076906997&m=0&ar=40b09c1-clean&q=14&cb=0&cu=1537893689287&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=909200%3A94419%3A25768948%3A54108616&qs=1&bo=adage.com&bd=adage.com&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&gw=centrosizmek635945746632&fd=1&ac=1&it=500&fs=152769&na=1727596715&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.113.83 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-113-83.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
4
api-34-216-138-103.b2c.com/api/ Frame 6B57 		0
0
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893689287&de=377076906997&cu=1537893689287&m=82&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=16&an=0&gf=16&gg=0&ix=16&ic=16&ez=1&aj=1&pg=100&pf=0&ib=1&cc=0&bw=16&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=32&cd=0&ah=32&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=514341639&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.113.83 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-113-83.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
activeview
pagead2.googlesyndication.com/pcs/ Frame 6B57 		42 B
122 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjsv92efmqPYkpxGewHhgRuNCD9vFQFPdT_FhXdJ0sahnG-NJgEnFMN7eXbnipaExVpru2Et3HvvEDbiPkSwoLnIofsoxC_1OJ-U&sig=Cg0ArKJSzPP9mwEPz7gAEAE&adk=684095468&tt=-1&bs=1585%2C1200&mtos=1115,1115,1115,1115,1115&tos=1115,0,0,0,0&p=557,967,1157,1267&mcvt=1115&rs=3&ht=0&tfs=2441&tls=3556&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1537893686297&rpt=2784&ps=1585%2C5704&ss=1600%2C1200&pt=-1&deb=1-5-5-18-16-17-69-10&tvt=3541&op=1&r=v&id=osdim&uc=10&tgt=BODY&cl=1&cec=9&clc=0&cac=0&cd=300x604&v=r20180919
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:820::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 16:41:30 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
access-control-allow-origin
*
cache-control
no-cache, must-revalidate
content-type
image/gif
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
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accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
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x-requested-with
XMLHttpRequest
:scheme
https
referer
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:method
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Accept
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X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Facebook-BlackBox.svg
date
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content-encoding
gzip
vary
Accept-Encoding
cf-ray
45fef04c9ea62762-FRA
x-cache-server
adage-varnish-02
status
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x-host
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x-backend-server
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content-length
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last-modified
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571477543 1549649284
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Linkedin-BlackBox.svg
adage.com/assets/images/social/ 		938 B
703 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Linkedin-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
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accept-encoding
gzip, deflate
user-agent
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accept
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cache-control
no-cache
:authority
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x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
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Accept
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X-NewRelic-ID
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User-Agent
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X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
date
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content-encoding
gzip
vary
Accept-Encoding
cf-ray
45fef04c9ea82762-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
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server
cloudflare
etag
"3aa-559f5f27705b2"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301757932 1279915889
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Mail-BlackBox.svg
adage.com/assets/images/social/ 		1 KB
743 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
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accept-encoding
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user-agent
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accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
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X-NewRelic-ID
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Referer
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User-Agent
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X-Requested-With
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Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
date
Tue, 25 Sep 2018 16:41:30 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45fef04c9eaa2762-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"41d-559f5f27a45c1"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301757933 1279915938
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Print-BlackBox.svg
adage.com/assets/images/social/ 		2 KB
980 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Print-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
pragma
no-cache
cookie
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x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
date
Tue, 25 Sep 2018 16:41:30 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45fef04c9eab2762-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
810
last-modified
Sun, 24 Sep 2017 21:15:54 GMT
server
cloudflare
etag
"650-559f5f2881121"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571477547 1549649281
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_RePrints-BlackBox.svg
adage.com/assets/images/social/ 		1 KB
803 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
601533fe128569ef8505f50248851d2d1b95d7a2effe56c99fb930b23aa97279

Request headers

:path
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
pragma
no-cache
cookie
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x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
date
Tue, 25 Sep 2018 16:41:30 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45fef04c9eac2762-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
657
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"52c-559f5f2755fce"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571477544 1549649283
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
/
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com/WRSiteInterceptEngine/ 		50 KB
12 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_8wwShuaLrTjyaoJ&Q_LOC=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&t=1537893690333
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
104.108.58.127 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a104-108-58-127.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
ff836e6cd9faedbf93593668f304aaaa0a48308f2306553f4f0d104c0e13e84b
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:41:30 GMT
content-encoding
gzip
server
Apache
vary
Accept-Encoding
p3p
CP="CAO DSP COR CURa ADMa DEVa OUR IND PHY ONL UNI COM NAV INT DEM PRE"
status
200
cache-control
public, max-age=60
strict-transport-security
max-age=31536000; includeSubDomains; preload
servershortname
content-type
application/javascript
content-length
12285
expires
Tue, 25 Sep 2018 16:42:30 GMT
optout_check
beacon.krxd.net/ 		59 B
312 B 		Script
General
Check archive.org
Download Go to
Full URL
https://beacon.krxd.net/optout_check?callback=Krux.ns.cybba.kxjsonp_optOutCheck
Requested by
Host: cdn.krxd.net
URL: https://cdn.krxd.net/ctjs/controltag.js.c41d96148598462657526acd569e1aa2
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
46.137.126.71 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-46-137-126-71.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
2dd24b733b545a3dadfe3bec4583d7d1900582daf3865c9c502c4e43bfac1a7a

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 16:41:30 GMT
Cache-Control
private, max-age=0, s-max-age=0
X-Request-Time
D=55 t=1537893690
Connection
keep-alive
Content-Type
text/javascript
Content-Length
59
X-Served-By
beacon-n025-dub.krxd.net
9ca448880a
bam.nr-data.net/1/ 		57 B
261 B 		Script
General
Check archive.org
Download Go to
Full URL
https://bam.nr-data.net/1/9ca448880a?a=5007852&v=1071.385e752&to=YVRaYUEFWUVWAE0KDFgebUdaS1ZEQwpaDwYYQVBF&rst=6499&ref=https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/&ap=251&be=348&fe=6387&dc=1847&af=err,xhr,stn,ins&perf=%7B%22timing%22:%7B%22of%22:1537893683918,%22n%22:0,%22f%22:1,%22dn%22:1,%22dne%22:2,%22c%22:2,%22s%22:7,%22ce%22:30,%22rq%22:30,%22rp%22:238,%22rpe%22:431,%22dl%22:240,%22di%22:1736,%22ds%22:1736,%22de%22:1857,%22dc%22:6387,%22l%22:6387,%22le%22:6462%7D,%22navigation%22:%7B%7D%7D&at=TRNZFwkfSks%3D&jsonp=NREUM.setToken
Requested by
Host: js-agent.newrelic.com
URL: https://js-agent.newrelic.com/nr-1071.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
162.247.242.18 , United States, ASN23467 (NEWRELIC-AS-1 - New Relic, US),
Reverse DNS
bam-6.nr-data.net
Software
/
Resource Hash
f69a13217482dc43f25e74cfcb9391d0f06d22501f10f5cb5e413d2d98a5cd23

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Expires
Thu, 01 Jan 1970 00:00:00 GMT
Content-Length
57
Content-Type
text/javascript;charset=ISO-8859-1
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893689287&de=377076906997&cu=1537893689287&m=1136&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1107&an=16&gi=1&gf=1107&gg=16&ix=1107&ic=1107&ez=1&ck=1107&kw=901&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1107&bx=16&ci=1107&jz=901&dj=1&aa=1&ad=1009&cn=0&gn=1&gk=1009&gl=0&ik=1009&co=1009&cp=901&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=901&cd=32&ah=901&am=32&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1345503423&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.113.83 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-113-83.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893689287&de=377076906997&cu=1537893689287&m=1137&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1107&an=1107&gi=1&gf=1107&gg=1107&ix=1107&ic=1107&ez=1&ck=1107&kw=901&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1107&bx=1107&ci=1107&jz=901&dj=1&aa=1&ad=1009&cn=1009&gn=1&gk=1009&gl=1009&ik=1009&co=1009&cp=901&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=901&cd=901&ah=901&am=901&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=183531436&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.113.83 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-113-83.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893689287&de=377076906997&cu=1537893689287&m=1138&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1107&an=1107&gi=1&gf=1107&gg=1107&ix=1107&ic=1107&ez=1&ck=1107&kw=901&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1107&bx=1107&ci=1107&jz=901&dj=1&aa=1&ad=1009&cn=1009&gn=1&gk=1009&gl=1009&ik=1009&co=1009&cp=901&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=901&cd=901&ah=901&am=901&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=135102258&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.113.83 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-113-83.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893689287&de=377076906997&cu=1537893689287&m=1139&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1107&an=1107&gi=1&gf=1107&gg=1107&ix=1107&ic=1107&ez=1&ck=1107&kw=901&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1107&bx=1107&ci=1107&jz=901&dj=1&aa=1&ad=1009&cn=1009&gn=1&gk=1009&gl=1009&ik=1009&co=1009&cp=901&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1123&cd=901&ah=1123&am=901&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=2024217112&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.113.83 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-113-83.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:30 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687212&de=899143346954&cu=1537893687212&m=5229&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A0%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&aj=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&dj=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&cq=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5022&cd=1181&ah=5022&am=1181&rf=0&re=1&wb=1&cl=0&at=0&d=4574964631%3A2319926364%3A4768463434%3A138241648708&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1862222709&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:32 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:32 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893687456&de=768629797193&cu=1537893687456&m=5175&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5155&an=1598&gi=1&gf=5155&gg=1598&ix=5155&ic=5155&ez=1&ck=1116&kw=20&aj=1&pg=100&pf=100&ib=1&cc=1&bw=5155&bx=1598&ci=1116&jz=20&dj=1&aa=1&ad=4592&cn=1035&gn=1&gk=4592&gl=1035&ik=4592&co=1035&cp=1126&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=2%3A2%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4964&cd=1126&ah=4964&am=1126&rf=0&re=1&ft=4592&fv=1035&fw=553&wb=2&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=5448319&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:32 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:32 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537893687552&de=876534005515&cu=1537893687552&m=5087&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5063&an=2382&gi=1&gf=5063&gg=2382&ix=5063&ic=5063&ez=1&ck=1041&kw=33&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5063&bx=2382&ci=1041&jz=33&dj=1&aa=1&ad=3787&cn=1106&gn=1&gk=3787&gl=1106&ik=3787&co=1106&cp=2195&cq=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4879&cd=2195&ah=4879&am=2195&rf=0&re=1&ft=3365&fv=684&fw=684&wb=2&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243585998&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1371328206&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:32 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 16:41:32 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=8l2f%2C(h%3BAS&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537893689287&de=377076906997&cu=1537893689287&m=5153&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5125&an=1107&gi=1&gf=5125&gg=1107&ix=5125&ic=5125&ez=1&ck=1107&kw=901&aj=1&pg=100&pf=100&ib=1&cc=1&bw=5125&bx=1107&ci=1107&jz=901&dj=1&aa=1&ad=5027&cn=1009&gn=1&gk=5027&gl=1009&ik=5027&co=1009&cp=901&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4940&cd=1123&ah=4940&am=1123&rf=0&re=0&wb=2&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=424960869&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.113.83 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-113-83.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 16:41:34 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain
api-34-219-4-47.b2c.com
URL
https://api-34-219-4-47.b2c.com:444/api/4?WpSQHwfLNwpWhxuo
Domain
api-52-43-238-123.b2c.com
URL
https://api-52-43-238-123.b2c.com:444/api/4?KAR4zNqV84eAiDmQ
Domain
api-34-216-138-103.b2c.com
URL
https://api-34-216-138-103.b2c.com:444/api/4?2lECDRpG6gYI9Ivl

Verdicts & Comments Add Verdict or Comment

412 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

function| setNptTechAdblockerCookie object| script string| cookieDomain function| $ function| jQuery function| aaUser object| adageUser object| articleObj object| newsletters object| sub_additions string| p_date string| p_author string| p_section object| p_tags string| p_zone function| isValidEmail function| pianoSetTrackingIdForSubscription function| pianoSetTrackingIdForRegistration function| getProtocol function| getAdageDomain function| getClickshareDomain function| pianoRegisterUser function| sendPostMessageToPiano function| newsletterSignup function| logPianoConversion function| getCookie function| deleteCookie function| getCookieValueAsObj function| pianoSaveConversionIfSubscribed function| pianoSaveConversionIfRegistered function| getUser function| updateUserProfile function| checkTruexUnlock object| tp object| mrf function| BlockAdBlock object| blockAdBlock object| NREUM object| newrelic function| __nr_require object| _sf_async_config object| patterns object| adage function| getOffsets function| sticky_stopper function| move_inserts function| hero_img_center function| convert_svg function| getURLsection function| set_page_hash function| get_page_hash function| pagereload function| getURLParameter function| trackNonInteractionEvent function| trackOutboundLink function| trackCrossDomainClick function| trackExternalFileClick function| onTemplateLoaded function| onComplete function| vidend function| get_clickshare_domain function| get_proto function| toggle_avatar function| is_email function| outputCustomContentSponsor function| getSeriesAssets function| getCustomSeriesAssets number| mobileBreak number| tabletBreak number| w number| h number| y object| sk string| breakpoint boolean| changedBreakpoint undefined| offsets undefined| $movingInserts object| BCL undefined| bcExp undefined| timeout boolean| allowReload object| jQuery19100940327325162369 function| getStyleProperty function| getSize object| eventie function| docReady function| EventEmitter function| matchesSelector function| Outlayer function| Masonry object| skrollr object| stroll function| requestAnimFrame object| MBP function| getShareCount object| gapi object| ___jsl string| articleId string| clientSidePorte object| _comscore object| _gaq function| ltrim function| rtrim function| trim function| putCursor function| putSelection function| setCursor function| checkCursor function| isBlank function| isNumeric function| getRadioValue function| getRadioIndex function| getCheckedRadioIndex function| checkedRadio function| checkBox function| getPath function| getFilename function| getLocationHash function| error function| getLayer function| getLyrObj function| swapClass function| write function| writeHTML function| isEmail function| getCreativityVideo function| getYouTubeVideo function| getBrightcoveVideoAppend function| getBrightcoveVideo function| str_replace function| matchAll function| getElementIdsByRegExpId function| getGETParams function| isArray function| isObject function| toggleOpinion function| popURL function| pop function| popWin function| popImage function| popImageFull function| popImageAtMouse function| imagePopClose function| previewContent function| clear function| set function| nice function| popupWindow_middlecenter function| getRSSMenu function| hideRSSMenu function| toggleRSSMenu function| offMenu function| hideSponsorTag function| getSponsorTag function| toggleMost function| addCommas string| img_path object| DOM object| DHTML object| AJAX number| submitting object| rssTimer object| sponsorTimer object| adagePorte boolean| killInterstitial object| indiaRedirect function| AAIndiaRedirect object| googletag string| indiaRedirectEnabled object| geoip2 object| _cb_shared object| osapi object| gadgets object| shindig object| iframer function| ToolbarApi object| iframes function| IframeBase function| Iframe function| IframeProxy function| IframeWindow object| __gapi_jstiming__ function| udm_ object| ns_p object| COMSCORE function| __twttrll object| twttr object| __twttr object| webmonitoring object| _402 number| logged_in object| loginStatus object| __reach_config object| s object| _cbm object| _gat object| gaGlobal object| googleToken object| googleIMState object| google_js_reporting_queue function| processGoogleToken function| _iset object| _ii undefined| additional_info undefined| key object| _iaq boolean| iv object| CE2 object| SPR object| loginStatusPhone object| menuButton object| navMenu boolean| navMenuVisible boolean| VIDEOJS_NO_DYNAMIC_STYLE function| videojs object| videojsLoscore function| videojsProxyTracks object| videojsHttpStreaming function| vjs function| videojsSocial object| videojsIma3 function| videojsPerSourceBehaviors function| videojsSeekEvents function| videojsContextmenu function| videojsContextmenuUi function| videojsPlayerInfo function| videojsBcAnalytics function| videojsErrors function| videojsBcCatalog object| videojsDock function| videojsPlaylist string| width string| height function| WebVTT function| bc string| a object| vttjs object| GPT_jstiming object| closure_memoize_cache_ undefined| google_measure_js_timing string| s_account string| s_loggedInCookie boolean| s_firstPartyTracking object| jstiming402 object| paidtasksshim object| s_crainsc function| getDomain string| crain_host string| crain_url string| crain_title string| crain_url_noparams object| _cci_sc_eventsArr object| types number| pos function| checkCookie string| s_currentTimeET function| createCookie function| semphonicGetQueryParm function| checkQS function| OEI_R function| check_s_OEI function| checkOEI function| clickshare_OEIHashCheck function| clickshare_OEIcookieCheck function| clickshare_OEIomniture function| _ccisc_inArray function| _ccisc_testForCookies function| _ccisc_readCookie function| _ccisc_getCookie function| s_doPlugins undefined| player undefined| modVP undefined| modExp undefined| modCon undefined| mediaFriendly undefined| mediaName number| mediaID undefined| mediaLength string| mediaPlayerName number| mediaOffset object| mediaTagsArray object| mediaTagsArray2 undefined| mediaRefID function| myTemplateLoaded function| onTemplateReady function| onPlay function| onStop function| omniTrackEvent function| omniTrackEvents function| omniShareTracking string| s_firstPartyTrackingSubdomain string| s_code string| s_objectID function| s_gi function| s_giqf function| omniLinkTracking string| s_an function| s_sp function| s_jn function| s_rep function| s_d function| s_fe function| s_fa function| s_ft object| s_c_il number| s_c_in object| re object| Cookie boolean| cookiesOn function| GACampaign string| ccisc_rootDomain number| s_giq string| eVar36 number| j number| d object| eo object| s_i_0_crain function| fbq function| _fbq string| swiftype_key string| swiftype_superbowl_key undefined| dateTo function| _st_lo object| Liquid function| hackObjectEach function| split undefined| _ object| React object| SwiftypeComponents string| dateFrom string| swiftype_default_store object| onSubmitActions function| autocompletePreprocess string| path_prefix object| redirectParams object| superBowlRedirectParams string| bm_website_code object| _qoptions function| quantserve function| __qc object| _qevents object| ezt object| sections_array object| authors_array string| ch_sections string| ch_authors string| old object| $paywall_msg_container object| INself object| hash object| dfp boolean| google_noFetch boolean| google_DisableInitialLoad number| __google_ad_urls_id number| google_unique_id undefined| jQuery19100940327325162369_1537893684204 string| e undefined| jQuery19100940327325162369_1537893684206 undefined| jQuery19100940327325162369_1537893684208 undefined| jQuery19100940327325162369_1537893684210 function| Goog_AdSense_Lidar_sendVastEvent function| Goog_AdSense_Lidar_getViewability function| Goog_AdSense_Lidar_getUrlSignalsArray function| Goog_AdSense_Lidar_getUrlSignalsList object| ima object| google object| closure_lm_247919 object| google_persistent_state_async number| google_global_correlator object| closure_lm_837639 object| closure_lm_194335 function| _truste_eumap object| truste function| pianoSetCustomVariableCookie function| pianoReadCustomVariableCookie object| cookieValues object| pSUPERFLY_mab object| _cbq object| pSUPERFLY function| Goog_AdSense_getAdAdapterInstance function| Goog_AdSense_OsdAdapter object| closure_lm_509806 object| __google_ad_urls boolean| google_osd_loaded boolean| google_onload_fired function| _truste_eu object| PREF_MGR_API_DEBUG object| PrivacyManagerAPI object| TRUSTE_CMAPI_DEBUG function| createPixel undefined| oN undefined| oV undefined| sub function| Krux object| ampInaboxIframes object| ampInaboxPendingMessages object| teadsscript function| Goog_Osd_UnloadAdBlock function| Goog_Osd_UpdateElementToMeasure function| google_osd_amcb object| Moat#G26 boolean| Moat#EVA object| MoatSuperV26 function| ___tp object| localCookieStorage object| sessionCookieStorage object| ebAds object| jQuery171001639675974267707 string| __tpVersion object| teads number| navRight object| QSI

59 Cookies

Domain/Path Name / Value
prefmgr-cookie.truste-svc.net/ Name: cookie_3rdparty
Value: enabled
edge.simplereach.com/ Name: __srss
Value: d81e8381-c0e1-11e8-97f2-22000b93d1b9
.simplereach.com/ Name: __srss
Value: d81e8381-c0e1-11e8-97f2-22000b93d1b9
edge.simplereach.com/ Name: __srui
Value: d81e839a-c0e1-11e8-97f2-22000b93d1b9
.teads.tv/ Name: tt_neustar
Value:
.teads.tv/ Name: tt_emetriq
Value:
.teads.tv/ Name: tt_bluekai
Value:
.teads.tv/ Name: tt_exelate
Value:
.teads.tv/ Name: tt_viewer
Value: 31130b16-dad5-4821-b1c3-f7c5d36a8167
.tinypass.com/ Name: __bid
Value: %7Bjcx%7DH4sIAAAAAAAAAFPKyPDONEtO9TcwyrV0s6hKqsgzcQ6z9HAxqjLOdA0O96twyQrw9AxwDK8KSPY2dXcxLsk2DUkOLjVwL65SAgCXjf9JPgAAAA
.adage.com/ Name: xbc
Value: %7Bjzx%7DEHkFIlgWy-sRj1UMRvXdG12T2y_plRceWlMqV1eRerDlCI15d7wBuNBvvvwN7Xxczm47h-GaDZV8iQ3i7o59um1l3ic7HnxgnMD8j0cLEX6knJHAhKAH6yOPgYycMyZ626d2AlRK5JLDKHQEJdDU35CSYughteW5aT7QB-mgkkybPidwIxF_4xn8MQ3_lrSLYRrlKlw004d63zTvuhPGx6ruX1m_lZXV-0XXW7Lxlr_xgfZXGRAaHkJn9YzaMrvOESnQvt9DE0xOBAgJj9G-iiEfgCeAOS11kWS5xFbkjhVwyYFNbnwh-9hZ2kUuythocvXL7F6NiKqcKvSI7PfAKeYrDMY-tdb7DIgOCdKOeu0ZBddQFWF46VFN6mY0pkEy0CxVIzXgKcEMjrla-TFIlOewRLRL_AoRJjQGiG0gEIjYvFv68vZqQ1zu0vz_xwtYtTiNlbdIMnGpCYhiC1qBjGg5Skw6g4HHoU8v3VYUrEV0y7te2mFo6Mod-4mxKhvcs0jy7Cj4_w00y3tR8TpBPVW0JyIu28X_X9IchGyIMUD_wVfFot_t2xo2eLzRNnOSH5OA3baJPkurHh6kgJUJRlBfzrdTGTX_XBYPcTMKZMs
adage.com/ Name: __pat
Value: -14400000
adage.com/ Name: _cb_svref
Value: null
adage.com/ Name: kxcybba_visits
Value: 1
adage.com/ Name: bm_sample_frequency
Value: 100
adage.com/ Name: bm_last_load_status
Value: NOT_BLOCKING
adage.com/ Name: __pnahc
Value: 0
adage.com/ Name: GED_PLAYLIST_ACTIVITY
Value: W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTM2OTAsIm52IjowLCJ1cHQiOjE1Mzc4OTM2ODQsImx0IjoxNTM3ODkzNjg0fV0.
adage.com/ Name: __adblocker
Value: false
.adage.com/ Name: __pvi
Value: %7B%22id%22%3A%22v-2018-09-25-16-41-28-257-5ul747STb5o77jN7-3e2147e1906e42547aeb2f652094c8a7%22%2C%22domain%22%3A%22.adage.com%22%2C%22time%22%3A1537893688792%7D
adage.com/ Name: bm_daily_unique
Value: true
.adage.com/ Name: __qca
Value: P0-700527824-1537893686181
.adage.com/ Name: __gads
Value: ID=8763c09d0c7c4bc8:T=1537893685:S=ALNI_MYEehHY-LNu_uweKyZd4laKQVZ4uQ
adage.com/ Name: _chartbeat2
Value: .1537893686191.1537893686191.1.Cz5hjNB_M_MDBQFFd_roWcUDslDOI.1
.adage.com/ Name: __utmz
Value: 1.1537893685.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none)
consent-pref.trustarc.com/ Name: token_test
Value: Tue Sep 25 2018 16:41:28 GMT+0000 (Coordinated Universal Time)
adage.com/ Name: _cb
Value: BxiHECKzft9CYKknz
.adage.com/ Name: s_fbsr
Value: 1
.adage.com/ Name: s_vi
Value: [CS]v1|2DD5329A853132B2-6000011420003929[CE]
.teads.tv/ Name: tt_liveramp
Value:
.adage.com/ Name: __utmc
Value: 1
.adage.com/ Name: __utmt
Value: 1
.adage.com/ Name: s_depth
Value: 1
.tinypass.com/ Name: __cfduid
Value: d8057081193bbbdbd8e430d44767f4f5b1537893685
.adage.com/ Name: s_vnum
Value: 1538352000499%26vn%3D1
.adage.com/ Name: s_nr
Value: 1537893685499-New
.adage.com/ Name: __cfduid
Value: da6fa6c620f5f4a4aa32661997e9fb32e1537893683
.adage.com/ Name: __tbc
Value: %7Bjzx%7DmFVeMHhpzAsXRPR5JFu3rwbsDYIrCQkiQme8041N6c9qGxQEccA8iWv5KaFsfDn4HrXrzix2mYb1wb47bpLHFS6gFeR4tzU33aetgkq1qPAgyBJL15VnMDMwnqjiO4XAC0_wUuJ5hb_erQpZd0OXqw
.adage.com/ Name: s_sq
Value: %5B%5BB%5D%5D
.simplereach.com/ Name: __srui
Value: d81e839a-c0e1-11e8-97f2-22000b93d1b9
adage.com/ Name: iv
Value: e70849fd-c80a-4bd9-a074-63379b45e778
.adage.com/ Name: __utmb
Value: 1.1.10.1537893685
.adage.com/ Name: s_fid
Value: 79FF3E1636C05DD4-11D08F0E85D8090C
adage.com/ Name: bm_monthly_unique
Value: true
.adage.com/ Name: s_invisit
Value: true
.adage.com/ Name: gpv_pn
Value: %2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
.adage.com/ Name: s_cc
Value: true
adage.com/ Name: kxcybba_whistle
Value: 0
adage.com/ Name: chkcookie
Value: 1537893685486
.adage.com/ Name: redirect
Value: %2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
adage.com/ Name: is
Value: ad0071f5-a717-4231-b9ed-5a5630e843dc
.adage.com/ Name: __utmv
Value: 1.|1=BusinessType=00%20-%20Not%20Set=1
adage.com/ Name: __srui
Value: d81e839a-c0e1-11e8-97f2-22000b93d1b9
.adage.com/ Name: __utma
Value: 1.203472947.1537893685.1537893685.1537893685.1
.adage.com/ Name: country
Value: DE
consent-pref.trustarc.com/ Name: JSESSIONID
Value: 25DBCA329FE12F413FA4028C441A3673
adage.com/ Name: __srret
Value: 1
.tinypass.com/ Name: LANG
Value: en_US
adage.com/ Name: _cb_ls
Value: 1

22 Console Messages

Source Level URL
Text
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api debug URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 3)
Message:
Download the React DevTools for a better development experience: https://fb.me/react-devtools
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
Not registering advanced-routing component. Qs not loaded.
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
adding filter argument published_at,[object Object]
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

a.idio.co
a.teads.tv
adage.com
adservice.google.com
adservice.google.de
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
api.b2c.com
apis.google.com
asset.pagefair.com
asset.pagefair.net
bam.nr-data.net
bc.marfeel.com
beacon.krxd.net
brightcove.hs.llnwd.net
bs.serving-sys.com
buy.tinypass.com
cc.swiftype.com
cdn.krxd.net
cdn.tinypass.com
cmp.teads.mgr.consensu.org
code.ionicframework.com
connect.facebook.net
consent-pref.trustarc.com
consent.trustarc.com
consent.truste.com
consumer.krxd.net
crain-global.s3.amazonaws.com
d8rk54i4mohrb.cloudfront.net
dc.ads.linkedin.com
edge.api.brightcove.com
edge.simplereach.com
experience.tinypass.com
f1.media.brightcove.com
gaia.adage.com
geoip-js.maxmind.com
graph.facebook.com
imasdk.googleapis.com
js-agent.newrelic.com
js.idio.co
js.maxmind.com
mab.chartbeat.com
metrics.brightcove.com
pagead2.googlesyndication.com
ping.chartbeat.net
pixel.quantserve.com
platform.twitter.com
players.brightcove.net
px.ads.linkedin.com
px.moatads.com
rules.quantcount.com
s.idio.co
s.swiftypecdn.com
s0.2mdn.net
sb.scorecardresearch.com
script.crazyegg.com
secure-ds.serving-sys.com
secure.adnxs.com
secure.brightcove.com
secure.quantserve.com
securepubads.g.doubleclick.net
smetrics.adage.com
ssl.google-analytics.com
static.chartbeat.com
stats.g.doubleclick.net
stats.pagefair.com
survey.g.doubleclick.net
sync.teads.tv
syndication.twitter.com
t.teads.tv
tpc.googlesyndication.com
v4.moatads.com
vjs.zencdn.net
www.facebook.com
www.googletagservices.com
www.linkedin.com
www.npttech.com
www.rtb123.com
z.moatads.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
104.108.58.127
104.20.30.2
104.244.42.72
117.121.250.0
117.121.250.129
151.101.132.143
151.101.132.175
151.101.134.110
151.101.134.27
162.247.242.18
172.217.22.34
173.192.91.155
174.129.212.111
18.197.206.75
2.18.232.7
2.18.234.122
2.18.235.40
23.38.33.253
2400:cb00:2048:1::6810:252f
2400:cb00:2048:1::6810:9176
2400:cb00:2048:1::6810:9276
2400:cb00:2048:1::6819:7c63
2400:cb00:2048:1::ac40:a204
2406:da00:ff00::36f3:7551
2600:1f14:cc5:8000:d799:589b:b457:28f6
2600:1f14:cc5:8001:81b1:f8b2:c811:f498
2600:1f14:cc5:8002:3910:b728:1d57:e3b0
2600:1f14:cc5:8002:4569:42a7:3dee:95c8
2600:9000:200c:7600:1f:573d:79c0:21
2600:9000:200c:8a00:18:1fcd:348:2461
2600:9000:200c:be00:6:44e3:f8c0:93a1
2606:2800:234:46c:e8b:1e2f:2bd:694
2607:f0d0:3:16::4
2620:109:c007:102::5be1:f881
2620:109:c00c:104::b93f:9005
2a00:1450:4001:812::2001
2a00:1450:4001:812::200a
2a00:1450:4001:812::200e
2a00:1450:4001:812::2011
2a00:1450:4001:818::2008
2a00:1450:4001:819::2002
2a00:1450:4001:81b::2006
2a00:1450:4001:820::2002
2a00:1450:400c:c0a::9b
2a02:26f0:6c00:292::2c92
2a03:2880:f01c:20e:face:b00c:0:2
2a03:2880:f01c:216:face:b00c:0:3
2a03:2880:f11c:8183:face:b00c:0:25de
2a04:4e42:1f::714
2a04:4e42:1f::729
35.156.170.252
35.168.113.83
37.252.172.70
46.137.126.71
50.16.206.216
50.17.198.58
50.19.118.207
52.16.252.179
52.17.197.245
52.204.232.9
52.216.162.155
54.171.124.191
54.171.27.180
54.192.93.19
54.229.149.187
54.230.92.241
54.230.95.198
54.230.95.199
54.246.169.132
54.72.19.186
63.140.41.99
64.74.101.79
67.225.220.126
82.199.68.73
94.31.29.248
94.31.29.96
95.101.177.202
00834658981ffa181174230102c074d83003229a49dc333841e2fb7eec94e567
00b3ae25245204612c4b6bcff6af0ae9fa11669c80ff1c342c01ef4b6316358c
0314b7d491e3edcd7e170d9696f69b4b2c9c1bde1929138d365f20316c1fc116
0482a98d09daebc18a0d2e1ed8f748da5b0179e61223ed541101df1f4699f073
04fb28ab27ab42d69874708444b9635ea61076495974ccca8fb4bef1dc037f5b
05e41249d23ddba916cb77f2d1697027de3eefc02ef840e5953a064902e41b7c
0604c3e134b8c958562e44347fc4d0f35ab5d3be83f13752abfa4ffbecfed4e8
0d2a136df90710a6ad2668333dc028c97cdfa614c662bed8380c4092ee736e94
0fd157095407884c0b694cf534091539b347531652f062122aa34b5e56fb7d1b
10d8d42d73a02ddb877101e72fbfa15a0ec820224d97cedee4cf92d571be5caa
1259ea99bd76596239bfd3102c679eb0a5052578dc526b0452f4d42f8bcdd45f
141c65ef8e3063a3a224250655550bfb33a5bc67873cdf42a0be216a1457e1d1
14659223275de13ca0683f0606be492f33f57892df0d49a022da8bb107f82a7e
167cbde7e21233e046dd224a44e9b519057eb04c1fed9995afd48e715503b911
17b8ac42958b7bbf43e4372955d29c2cf6c39a711879bb7fa00bec9cf8de778d
180faf45a1bd7319ccc7a510ab7cdcf07f8d484cc9ae4fc1bbbd7c2927fff881
1a295432c86957dd3224fde5c9cea5f6e0ad8b6882f4670598095b7d0629caee
1abfd18a9642820aacba18012b88755bb2912be21b3f3594982bf7328bad9ba5
205ba71a90f58774432033a1059fff789e298f4ab56165b3ef1988bcd2870814
20b655ae610a3f1fe8e91124468483174c893ccb1f6a46f7f5960245cba4e69b
22a3a4e6d27cd2f60b0a437dc0cb0ab7795033fc2dc3dd40e60e6adef22e7f57
230008bd14b5bcd161a6dbe104ed3c49f7b2cc017ecef6de6231417f497dc955
2352aaab9aee89efb39c310b8681f0c48fe80ada3595cb5674f11c432a512f30
23a1f91aff21aad9f8d42ffcf9f4977b8bb3785aeeb8da4f809bce522b09d6b6
24e480e4659fbae818853a38f8a3036f529f539024dc3e772c0b594ce02ea9db
2606b91cca1f76efe9c503aaef5b7956ef6415a9403b8bbc0f5eb857d515bb05
2671d72b96d6d9a1b8bbc1429048505ea6dbc3514daf22ab6dd6dfc8a70ce8d3
2dd24b733b545a3dadfe3bec4583d7d1900582daf3865c9c502c4e43bfac1a7a
308b88046da3cb8c99042d803173dee196d6501925fd3c86ccf8f9e2d7f7d04a
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7
32f5f2cfa397535f89f47b3b3db8eea2594564e25d16962edca687076113d218
33d97d2bf29f998beef42eabf7b57c2b9b5a83e73a6951840b9fbb6fcad41521
34a28ebff02e35e8847178c71910fb9ba2d99b769ef6bc7e496932252f4a87ae
35463ce93e7c820faa404db98d939ff640ae78ca0e29be043861853c9e07c586
359a447be7dd4d4665fa468ad73e06bef223f28cfe0e24719bb1f253a26f7465
39c8f96d2db46ac6a61560321c7f35472f91b71d45ff0250e058d78c191c2632
39d704fb385057b46c2781380576a8c4f3a1df6cf5f4c82efbc4830e4ef5449a
3a0461ac3720509cc5eb560b381d40994d502fd85764e7b21db70bcaf74326ec
3a13e814f4b7587bb7b8a45bd5fe56c0ee3b65378ed623b70c91f1ccb8d8c7d1
3b7b82aade1ac93b4c8852e213584b051d50f592ede38d7ab45e12d863c6c1a0
3b7b8a4b411ddf8db9bacc2f3aabf406f8e4c0c087829b336ca331c40adfdff1
404a9b0ffbcc813e8ddbb8d8510a24a69c09079282f8083ee94f4adc5d627176
4283ed7c152175089b7fc34eee5716e1bc713a1dbc5a67454f74a5867ac334c6
44974dff50c0b8ec540602bbd5c655dc801c05e801291761d971bfd0e71aedac
46a69fecae099f03ae9633be071d023a3596eb1c75d8eb066b187e36f51b2e06
46cdff75d13377d877c6c5c2e4b484c86d56ac9c7f80302010803e752df26766
475fc38c4116d9f91e528c0c04cdf74df72d223ca09ea8fb14814c7e2de631d6
477e38a18054911f2487d6d6909caf9babedc3c3bfed91937ee6fbfeea899756
47fabeb94c06020ab423ae6c2bd64e78577c3bcb21eee8da989c5c4281f2d285
488eff6861208fa6631b1265eb6f0a0267652f43837b451d0272d4c6e4252798
4b5b6b15c6255109e06720cce42a06d3aead8b7874423d9c52cb0303212c25ef
4cd67bd5e1360546610289d82dc2ffd95c38551e2c249da08fa64f4030984de0
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49
5084e08a2dd2382281f3660bb4d17b076b088f326d5d7b038a43a660b826b3a2
50ddfa8d99906d232629c0a0e9c43d09eb9e1e5d32a90a7a4c86bdcf3a6f259c
516a3fa1e138f042ed1f380cb7655bf8de18da65e5ba1830f3877a2d346cb005
51abee166c9cc5e05f51cf07fb81f7aec6b510205b0ca0b5a9138759ed9821b6
53d8aa00667650d0256a170aa8a79a9017bdf8b0931d251150d89c858626fe42
54fec22d6937a46ad9f70009ca5df237f9fc12abf987fd93883e335f099c894f
55da4dd4e45e0439826758dfccb9c173a88e86fe58754925646ab3a63458e2af
56097e8b7ceb27db42a5e102af6d11dfdcaee13d8716477a8e242b4957d7a280
5a3f1dd74233f605e511f1b5b244bedf85ac88ba264caf4d6401bc7ec2017dcd
5bdc09e66ff75e45d4172066dfdefbb643784682455e9cb628a6b9f4291cf3e9
5c210454b1facc1e317a759f6059324f793841eb23d1f549179b64d1584c55f8
5c2681fc6276fdf92f14054b561969d2021d22776a7153a3868d4150579fdd20
5c6a32e56f75e68bc55aa4264d8b58e8774cc7dadcba0a255b1697614780bdb7
5c97020e3cfb589ae9d036c5ea615bf42b4227efae4d53e75499a73e2f31cb7e
5d7982e79fed544a68d9a6025937a03c2107d392810569e0143618d75a182852
5e640ea0f267e7762f124318e895616972dc8ff4937290b3f819cd149c5f6c6a
5f4ac78ea823e62a82d8f7f562fd73702969cca25d392470239465032a62c6f7
5fc2f6f9ad19843926dc03eaf919c7116cb39e53559b3328c3a86206585db20c
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6160c474e6f03ff7bce8211f53430528a0d98aa0b1bbddb4f5b220fe0be7fcbf
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689dc129bb2c80b409edb816b97c62fd38adaa0b3ba2ba04c8595b59b2a8485b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78a2b0e8f476101e3a7c44ff3e0e34de1fb05be13eb8192e48cc2a682ac384ba
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7c285113182f934e0c7f4593a490bd0c0681d869aacc31ca42c7b04ee1f40252
7db73b1f683931b56a0f9d7360fab4d54184bc4b0ace40ac2de6d8db23e39dd9
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