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LOOKER STUDIO (FORMERLY GOOGLE DATA STUDIO) FOR MARKETERS MASTERCLASS, 1 MODULE
COURSE

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Special Spring Pricing: Regularly $450 is now 50% off—$225. Enroll here.

ENROLL NOW

Spring 2024
Live Online
June 4th

ENROLL NOW

Prerecorded
Online





WHY TAKE THIS COURSE?

In this class, you’ll learn everything you need to get started using Looker
Studio (formerly Google Data Studio) to help turn your data into interactive
reports.

One of the biggest challenges in today’s data-driven world is trying to make
sense of it all to gain valuable insights and measure marketing KPIs to make
smarter decisions.

Are you looking for a way to effectively measure the impact your various
marketing efforts are having on your web traffic? Or, perhaps, to gauge how your
paid search spend is affecting your bottom line? With all this valuable data
contained in different reports and tools, it can sometimes be hard to see your
marketing KPIs in one place.

Looker Studio, Google’s free-to-use Business Intelligence tool, enables you to
bring all your data together into one place (marketing, social, paid search,
sales, etc.). Then, analyze and visualize it in automated, interactive
dashboards. Allowing you to get a clear picture of all your marketing
activities.

This masterclass will introduce you to key concepts that will help you harness
the power of your data sources, wherever they may be. By the end, you will have
the confidence to build the dashboards you need to start turning data into
dollars.

The instructor will do a live demonstration of the tool and build sample reports
live in the class so you will have a solid foundation on how to approach this on
your own in the future.

(Can’t attend the live workshop? No problem. This workshop is recorded, and
we’ll send you the recording, workbook, and supplementary materials within a day
of completion after we’ve had time to edit the recording.)

Workshop date and time:

Tuesday, June 4, 2024, from 9:00 a.m. to 11:00 a.m. PDT

ENROLL NOW

Spring 2024
Live Online
June 4th

ENROLL NOW

Prerecorded
Online




Key Takeaways:

During the workshop, you will learn how to:

 * Prepare and connect to different data sources (both online and on-premises).
 * Build data queries and manipulate their results.
 * Create interactive data visualizations that professionally present your data.
 * Create new custom fields using formulas to dig deeper into your data.
 * Build automated, interactive dashboards and reports that communicate your
   data effectively.

ENROLL NOW

Spring 2024
Live Online
June 4th

ENROLL NOW

Prerecorded
Online




How to Convince Your Boss Why You Should Take this Workshop:

Probably one of the most unique and helpful features of Looker Studio comes from
its ability to draw from over 20 different Google-provided data sources plus
hundreds of third-party ones, which you can consolidate in your reports. Meaning
you can pull and pool data from different platforms. A few examples include
Google Analytics, Google Ads, YouTube, Google Search Console, and more. This
feature makes Looker Studio a one-stop shop for your reporting needs and ensures
your reports look incredibly professional. Don’t miss the chance to help your
employees “WOW” your company’s decision-makers with more visually attractive and
useful reports, plus demonstrate the value of digital marketing.

The Presentations:

 * The workshop is hands-on and practical.
 * In addition, the workshop is live so you can ask your questions.
 * Can’t attend the live workshop? No problem! This workshop will be recorded,
   and you’ll receive the recording within 24 hours of the class date.
 * If you have questions, you’re welcome to email the instructor.
 * Video of the presentation with slides and audio.
 * PDF of the PowerPoint slides.
 * You can listen to the complete presentation with audio as often as you like.

Download Material:

Additional materials:

In addition to the class slides, you will also get access to:

 * The demo dataset used during the class for you to practice what you have
   learned. – SampleSuperstore_data2023
 * A free ebook, 7 Top Tips for Better Dashboard Design, to help you better
   communicate your data. – 7 Top Tips Dashboard Design.pdf

Who is the course for?

This class is for anyone, especially marketing management (marketing managers,
digital marketing managers, data analysts, e-commerce managers), who has ever
wanted to go beyond Excel and find a simpler and more intuitive way of managing,
analyzing, and presenting data.

If your job involves working with data from multiple sources (especially in the
Google ecosystem) and you’d like to be able to bring them all together in one
place, Google Looker (Data Studio) is the perfect tool for you.

You don’t need to have any experience working with data analysis tools, even
Excel, to gain huge value from this class. You will learn everything you need to
be up and running in next to no time.

The Presenter:


ADAM FINER

Founder
LearnBI


Adam Finer is a Business Intelligence professional with over 25 years experience
of working with data and teaching beginners how to analyze and present their
data using various tools.

Starting off in Market Research, he has now been working in BI for over 10
years.

His career has seen him work in the UK (London), France (Montpellier) and the US
(San Francisco) on projects for some of the world’s biggest brands.

He is also an accomplished teacher having built in-house training programs
around data analysis tools for companies of all sizes.

He now runs a BI Consultancy while also building a sizable YouTube following and
educational website, LearnBI.online.

ENROLL NOW

Spring 2024
Live Online
June 4th

ENROLL NOW

Prerecorded
Online






Absolutely an amazing webinar. This will empower my team to begin creating
better dashboards.

Joey PruittAnalyst, TDBBS LLC

This is exactly what I needed. Awesome live demos and I can actually leave this
class and go build a report.

Amanda PruynDigital Specialist, Progressive Medical

Very informative workshop, with ability to play back and follow along with the
handouts.

Samantha JackMarketing Manager, WAC Lighting

The Google Data Studio webinar was excellent! Adam clearly communicated the step
by step process to creating reports using all of the available widgets, as well
as the importance of understanding your data sources and defining goals prior to
developing the reports. I was surprised at all of the dimensions available and
am looking forward to getting started!

Susan BernardMarketing Director, Maze Health

I found the webinar very informative and like having the ability to ask
questions live with the presenter.

Ken BarrMarketing Manager, We Florida Financial

Enjoyed this workshop. Instructor presentation was helpful and I look forward to
applying some of the learnings to my current reports.

Whitney HartAssistant Director, Marketing Strategy Services at American Academy
of Pas

Workshop date and time:

Tuesday, June 4, 2024, from 9:00 a.m. to 11:00 a.m. PDT


Summary
Event
Looker Studio (formerly Google Data Studio) for Marketers Masterclass, 1 module
course

Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037

Starting on
June 4, 2024

Ending on
June 4, 2024

Description
In this class, you'll learn everything you need to get started using Looker
Studio (formerly Google Data Studio) to help turn your data into interactive
reports.

Offer Price
USD 225
Buy Tickets



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