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the arnies


ARNIE AWARD WINNER RORY MCILROY CARRIES A SPECIAL BURDEN PALMER KNEW ALL TOO
WELL

'Legacy, reputation, at the end of the day that’s all you have.'
By Jaime Diaz
January 23, 2024

By Jaime Diaz
January 23, 2024
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Mary Beth Koeth


The greatest golfers have always given back. Automatically through the
permanence of their records. Proactively by sharing their stories and
accumulated wisdom. Munificently through philanthropy that leaves the game and
the world better. Historically, no group in golf has had more to give, or given
more, than the players in its pantheon, from Harry Vardon to Tiger Woods.

The current professional game, however, seems preoccupied with taking, leaving
its precariously perched administrators nothing but headaches. Will playing
records lose all context? Will golf’s top names stop replacing their
metaphorical divots? Will the Pantheon close?

Sorry, doom-loop moment. Actually, professional golf remains full of givers;
they’ve just been drowned out by all the hammering on the framework agreement.
But the most generous among them has risen above the noise: Rory McIlroy.



The Northern Irishman’s game is a gift, of course—not quite in the pantheon but
at age 34 with a shot. More important to the subject at hand is that no matter
how he plays, McIlroy stands out for having the extra dimension. Despite the
demands and often disorienting forces of fame, not to mention the psychic
pummeling meted out by a sport that has caused many past stars to become more
remote, McIlroy remains endearingly drawn to people. Whether in casual
interactions or trying to save professional golf, he continues to easily and
purposefully give of himself.



This happens to be precisely what made Arnold Palmer golf’s greatest giver. We
found it appropriate, then, in a moment when such qualities are more needed than
ever, that Rory McIlroy receive the 2024 Arnie Award, Golf Digest’s highest
honor for golfers who give back.

“I’ve told Rory many times that he’s today’s Arnold Palmer,” says Brad Faxon,
who was befriended by Palmer as a PGA Tour rookie in 1984 and who has been
McIlroy’s putting coach since 2018. “Like Arnold, he has this innate feel for
others, an ability to read people and make them comfortable. When Rory meets
someone, he looks them right in the eye, asks them questions about themselves,
listens to the answers and breaks through. If he has to say no, he’s always
polite. He’s the same in a high-stakes setting—clear values, speaks from the
heart, sees other points of view, easy to trust. Just by being himself, he has
followed Arnold’s example and protected the game at a very difficult time.”

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Faxon, of course, was referring to the ongoing fracture in the professional game
caused by Saudi Arabia’s Public Investment Fund offering huge sums to PGA Tour
and DP World Tour players to join the Greg Norman-led LIV Tour. Soon after
McIlroy became a player director on the PGA Tour Policy Board in 2022, players
jumping to LIV brought home the reality that the tour was facing an existential
threat. McIlroy’s sincere, clearly articulated arguments for a unified front
soon made him the tour’s favorite front man. His opponents issued verbal
counterattacks, and emotions ran high, but McIlroy’s willingness to stand in a
harsh spotlight and issue his urgent but measured message was admired,
especially as he continued to win tournaments and once again ascend to No. 1 in
the world.

“Legacy, reputation, at the end of the day that’s all you have,” McIlroy said at
the 2022 U.S. Open. “You strip everything away, and you’re left with how you
made people feel and what people thought of you. That is important to me.”


MORE FROM THE ARNIES

the arnies

The spirit of Arnold Palmer lives on in the Arnies

Palmer held to the same perspective in 1994 when Greg Norman was attempting to
recruit the highest-ranked players to launch the World Golf Tour with 40-man
fields and big purses. According to players present in a closed-door meeting
during the Shark Shootout at Sherwood Country Club, Palmer recounted how he and
Jack Nicklaus were presented with an opportunity in the late 1960s to separate
from the PGA Tour and make much more money, but “both of us decided we’d do what
was best for the game.” All the players Norman had counted on to jump followed
Palmer’s lead instead and stayed with the tour.



Such a quick resolution was never in the cards for this current moment, but
McIlroy took on the thankless task of trying to balance the differing priorities
of stars and journeymen as the tour transformed its schedule to include more
limited-field events with lucrative purses designed to keep big names happy as a
counter to offers from LIV. Woods said that such interaction was key to McIlroy
being “a true leader out here on tour. Everyone respects him, and they respect
him not just because of his ball-striking, his driving, but the person he is.”



With similar antipathy toward the threat of LIV, Woods and McIlroy became
perceived as a tag team, particularly after they led the crucial closed meeting
in Delaware in August 2022 that included about a dozen top players. Woods and
McIlroy also became business partners in Tomorrow’s Golf League (TGL), the
virtual, under-a-dome competition set to launch in January 2025. Though McIlroy
actually finished ahead of Woods in the PGA Tour’s 2023 Player Impact
Program—which measures media interest—after Woods was first the previous two
years, McIlroy invariably defers to Woods. “It’s pretty apparent that whenever
we all get in the room, there’s an alpha in there, and it’s not me,” McIlroy
says. “He is the hero that we’ve all looked up to. His voice carries further
than anyone else’s in the game of golf.”

Growing up just outside of Belfast, McIlroy knew every detail of Woods’
rocketing accomplishments. After winning the Open Championship and the PGA
Championship in 2014 put him on the Tiger-Jack track of four majors by age 25,
McIlroy seemed to be channeling Tiger, aiming to become insatiable about winning
and relentless about his fitness. He proudly spoke of having developed a
ruthless streak.

But part of him must have known he was attempting to overcompensate for his own
nature. “I’ve no real ambition to be the best at anything else,” he confessed in
the same Golf Digest interview. “If we’re playing a game of cards or a game of
pool, whatever it is, I’d happily let someone win just to keep them happy.” He
added that as a teenage prodigy, “I felt it was a very selfish thing to be a
winner … I guess it just took me a while to get comfortable with that, just
because of the personality I have. I realized that if I want to succeed in golf,
which I do, I need to have it. What helped was realizing how people like
winners, how people gravitate to them. If other people are happy with me
winning, then why can I not be?”



This question would not occur to Tiger. Arnie, however, would have understood
the softer side. When interviewer Graham Bensinger in 2015 asked Palmer his
impressions of McIlroy, his answer—“He’s a nice guy”—included a nod that
confidently conveyed expertise on the subject. The comment also brought back how
disarmingly nice Palmer could be. Then-PGA Tour commissioner Tim Finchem
described it well in his eulogy at Palmer’s memorial service. “Arnold had that
other thing,” Finchem said, “the incredible ability to make you feel good—not
just about him—but about yourself. He took energy from that and then turned
around and gave it right back.”

McIlroy felt the chemistry when the two shared a long dinner at the 2015 Arnold
Palmer Invitational. The next day, when the tournament host saw McIlroy and
casually asked if there was anything he could do for him, Rory executed
Finchem’s boomerang perfectly. “No, Mr. Palmer,” he said, “thanks to you I have
everything I could ever want in my life.”

McIlroy and Palmer at Bay Hill in 2015.

If McIlroy hasn’t yet attained everything competitively, it could be because he
also shares a vulnerability that plagued Palmer. Though he gained fame in his
prime for his “charges”— come-from-behind victories fueled by a joyful
confidence and his Army’s frenzy—by 1965 he had fallen into a prolonged slump.
“I suddenly got to worrying about disappointing everyone,” Palmer told Golf
Digest’s Tom Callahan. “For the first time in my life, I guess I was afraid.”
The next year he blew a seven-stroke lead with nine holes to play at The Olympic
Club to lose what should have been, at age 36, a redemptive U.S. Open victory.
As crushed as Palmer was by the defeat, he still noted in his autobiography that
“I really felt worse for my fans.”

The desire to please others can divert focus and add a layer of pressure to
winning. How much of a role that trait has played in McIlroy’s major-less streak
since 2014 is up to conjecture, but the questioning deepened with his recent
close calls in majors—the 2022 Open at St. Andrews where he led by two with
eight to play before finishing third, and last year’s U.S. Open at Los Angeles
Country Club, where he lost by one to Wyndham Clark.



Such setbacks have caused his career clock to tick louder, and it seems McIlroy
is allowing the pendulum within to swing more toward what he used to consider
selfishness. Though he maintained a high level of play throughout 2023, he won
only once—at the Genesis Scottish Open in July—and began to feel worn down by
his role on the policy board. He was also left dispirited by not having been
consulted before the surprise June 6 announcement of the “framework” agreement
between the PGA Tour and the PIF. At a press conference the day after, McIlroy
said that after many months of “putting myself out there,” he felt like a
“sacrificial lamb.” He also used the occasion to vent at the entity whose
disruption had taken so much time and attention away from his game and his
family—wife, Erica, and their 2-year-old daughter, Poppy. “I hate LIV,” he said.
“Like, I hate LIV. I hope it goes away.”

In November, McIlroy resigned as a player director. “I just didn’t feel like I
could commit the time and energy into doing that,” he says. “Something had to
give, and I felt like it was the right time to step off.” Says Faxon, who served
four three-year terms on the board during his career, “Rory’s two years were
like 10 normal ones.”

McIlroy’s explanation included the words, “as I try to get ramped up for
Augusta.” The upcoming Masters will mark the 10th time a victory would give him
the career Grand Slam.

That’s Pantheon stuff. If our Arnie Award recipient has any lingering misgivings
about taking a step back from the front lines of the battle for professional
golf’s future and a step forward as a golfer, a simple truth should clear his
mind.

If he wins the Masters, he’ll be giving back like never before.




TWO OF A KIND



For our February cover, we asked Rory McIlroy to re-create this photograph of
Arnold Palmer from the Golf Digest Archive. Rory loved the image and studied it
to get the body positioning just right. During our shoot, McIlroy was gracious
to the entire crew, introduced himself, shook each person’s hand and thanked
everyone on the way out—just like Arnie would have done.



(Golf Digest+ members get access to the complete Golf Digest Archive dating back
to 1950. Sign up here.)


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   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
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List of IAB Vendors‎

USE LIMITED DATA TO SELECT ADVERTISING 30 PARTNERS CAN USE THIS PURPOSE

Use limited data to select advertising

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

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List of IAB Vendors‎ | View Illustrations 

ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 30 PARTNERS CAN USE
THIS PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

List of IAB Vendors‎ | View Illustrations 

DELIVER AND PRESENT ADVERTISING AND CONTENT 27 PARTNERS CAN USE THIS PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

List of IAB Vendors‎ | View Illustrations 

ESSENTIAL COOKIES AND TRACKERS:

Always Active

Essential cookies (and similar technologies) are necessary for our digital
services to function properly and to remain secure. For example, we may use
Essential cookies for logging in, filling in forms or to enable other features
and functions of our services. Essential cookies are also used to monitor
service technical performance to ensure our services are functioning properly.
We also use Essential cookies to maintain the security and stability of our
services. Because these cookies are necessary to the security and functionality
of our services, they cannot be switched off.

IAB TCF Purposes:
Below you can read how IAB Framework Participants may use your personal data in
ways that are necessary for their services. Please note that cookies and similar
technologies are only used for these purposes if you have consented to the
storage and/or access to information on your device.

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COOKIE LIST



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