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Adding value
to TV ads

The here and now of TV advertising – personalized, targeted and measurable.

Meet the Castoola platform.

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Newsroom

Book a meeting with us at CABSAT in Dubai

CABSAT: The MEASA Region’s Premier Media & Entertainment Event 16 – 18 May 2023
Dubai World Trade Centre   We are thrilled to announce that Castoola’s Sales
Director, Matej Puhan, is heading to Dubai for CABSAT 2023, the region’s leading
media and entertainment technology event. This is your chance to join us and
discuss the […]

See more +
50.33% of people still believe that TV ads are an effective brand communication
tactic
50% of smart ad advertisers are new on TV
48% reduction on channel switching
13% higher emotional response to TV ads
10% increase in spontaneous ad recall
22% increase in ad awareness when combined linear and addressable
10% increase in addressable homes liking TV advertising
35% Ad engagement increase
4% spontaneous brand awareness increase
14% more likely for brands to be talked-about
49% increase in ad recall

Broadcasters



PUT YOUR ADS ON THE NEXT LEVEL WITH ADDRESSABLE TV

Better advertising via HbbTV will be more contextually fitting, or, in other
words, more targeted to the viewer. Ads no longer have to interrupt the program.
Instead, they can now complement the video content and allow immediate
interaction (e.g. buy now/find out more) if the viewers find the product
interesting.

The advantages of programmatic advertising have been known to internet
advertisers for decades, but with HbbTV, they are now possible on television as
well. This allows advertisers and broadcasters to:

 * Increase ad revenue
 * Initiate an ad sales process by implementing the CPM (cost per one thousand
   views) pricing model
 * Personalize commercial breaks
 * Achieve incremental reach

Find more +

Operators



NEW TECHNOLOGY, APPROACH AND BUSINESS MODEL

 * Monetize live and on-demand multi-screen videos with relevant advertising
   products
 * Make use of new business opportunities as inventory owner and seller
 * Integrate your service with linear TV and VOD

Find more +

Every Pay TV operator can enter the addressable TV advertising market, help
attract new revenue that was not channelled into television advertising before,
including from local advertisers, and make use of their new role as an enabler
of addressable advertising.

TV operators can harness one of their greatest strengths – their deep insights
into household composition and interests, using GDPR-compliant first-party data
– as the basis for audience segmentation and targeting. This also allows them
better insight into how content is being consumed.

With pre-, mid- and post-roll options, addressable banners and video ads can be
inserted into live/linear, catch-up TV, cloud DVR, and other VOD. Client-side
and server-side ad insertion can be used in parallel.


Advertisers & Agencies



DELIVER YOUR ADS TO THE RIGHT PEOPLE AT THE RIGHT TIME ON TV

Addressable TV reduces the costs of TV advertising and grants competitive
advantage. This is especially the case with new-to-TV brands, which have
recorded significant business growth through the use of Addressable TV
advertising.

 * Boost viewer attentiveness by 35% and ad engagement by 21%
 * Enhance ad conversion rates by up to 30%
 * Increase spontaneous ad recall by 10%
 * Improve purchase intent by 7%

Find more +


DELIVER YOUR ADS TO THE RIGHT PEOPLE AT THE RIGHT TIME ON TV

Addressable TV reduces the costs of TV advertising and grants competitive
advantage. This is especially the case with new-to-TV brands, which have
recorded significant business growth through the use of Addressable TV
advertising.

 * Boost viewer attentiveness by 35% and ad engagement by 21%
 * Enhance ad conversion rates by up to 30%
 * Increase spontaneous ad recall by 10%
 * Improve purchase intent by 7%

Find more +


Product



ADDRESSABLE TV PLATFORM

DIGITAL AD
TECHNOLOGY



REAL TIME TV DATA
& ANALYTICS



AD EXECUTION &
DELIVERY MANAGMENT


ADDRESSABLE TV PLATFORM

Castoola is an all-in-one platform for targeted TV advertising. It was designed
for the TV environment by employing the logic of the digital world, combining
the best of the two.

Castoola offers products and services that enable the serving of Addressable TV
advertisements in various TV environments such as HbbTV, IPTV and OTT. Products
and their functionalities (modules) are described in the following sections.

The Addressable TV platform enables monetization of inventory by serving
targeted advertisements on end-user TV devices and/or set-top-boxes. The
Addressable TV platform’s eco-system consists of different modules, which are
connected to one another into a single platform.

The platform allows for the ads to be served in a display or in video formats,
with both Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI)
being supported.

Find more +




FOR A SPLIT SECOND, IT SEEMED AS THOUGH THE BOX WAS LOSING MOMENTUM, BUT IT DID
NOT.

For decades, television had been synonymous with entertainment and advertising
until the Internet came and digitalization took the world by storm. For a short
time, it seemed as though the box was losing momentum, but it, in fact, never
did. Instead, digitalization found its way to television as well, opening the
door to new interactive content and targeted advertising.

This is where we enter the picture and present to you the Addressable TV
universe with our platform.

We are a team of experts specialized in targeted TV advertising. With our
industry know-how and the help of our technology partners, we bring Addressable
TV to all TV environments: IPTV, OTT and DVB-S/T/C (HbbTV).

Meet the team
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

Behind every job ad, there lies an opportunity for a fresh start. Working
alongside us gives you a chance to grow, learn and jump into the TV advertising
industry. Castoola is a team of experts specialized in targeted TV advertising.
Utilizing the cutting-edge technologies for targeted and personalized
advertising on TV, we provide an in-house developed platform to Broadcasters, TV
operators and Advertisers.

What we offer:

 * work in a young and motivated environment
 * mentorship and educational budget
 * flexible working hours
 * international customers and projects (Discovery, Lufthansa,..)
 * permanent employment (6 months trial period)

See open positions +
Who we are
Team
Careers

Who we are
Team
Careers


FOR A SPLIT SECOND, IT SEEMED AS THOUGH THE BOX WAS LOSING MOMENTUM, BUT IT DID
NOT.

For decades, television had been synonymous with entertainment and advertising
until the Internet came and digitalization took the world by storm. For a short
time, it seemed as though the box was losing momentum, but it, in fact, never
did. Instead, digitalization found its way to television as well, opening the
door to new interactive content and targeted advertising.

This is where we enter the picture and present to you the Addressable TV
universe with our platform.



We are a team of experts specialized in targeted TV advertising. With our
industry know-how and the help of our technology partners, we bring Addressable
TV to all TV environments: IPTV, OTT and DVB-S/T/C (HbbTV).

Meet the team +
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

Behind every job ad, there lies an opportunity for a fresh start. Working
alongside us gives you a chance to grow, learn and jump into the TV advertising
industry. Castoola is a team of experts specialized in targeted TV advertising.
Utilizing the cutting-edge technologies for targeted and personalized
advertising on TV, we provide an in-house developed platform to Broadcasters, TV
operators and Advertisers.

What we offer:

 * work in young and motivated environment,
 * mentorship and educational budget,
 * flexible working hours,
 * international customers and projects (Discovery, Lufthansa,..),
 * permanent employment (6 months trial period).

See open positions +

Get in touch
Contact us to explore the possibilities of cooperation.
Get in touch
Contact us to explore the possibilities of cooperation.




I am: Select type +TV operatorBroadcasterAgencyAdvertiserPressOther
Please leave this field empty.



Castoola d.o.o. will gather personal information such as name, surname, email,
company name, job title, phone number, confidently and for company use and
analysis only. We will not share any information with third party. Your
information will be used solely for the purpose for which we have obtained your
consent. Castoola d.o.o. treats your privacy accordingly with the Personal Data
Protection Act and the GDPR provisions.

Murska Sobota: Plese 9a 9000 Murska Sobota, Slovenia, EU
Ljubljana: Parmova 53, 1231 Ljubljana, Slovenia, EU
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Wattana, Bangkok 10110, Thailand
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