masterclass.economictimes.indiatimes.com
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Submitted URL: https://masterclass.economictimes.indiatimes.com/festival-of-marketing-by-mitch-joel-neil-patel-martin-lindstrom?rgstr=1&form_id=form-186-1670324...
Effective URL: https://masterclass.economictimes.indiatimes.com/festival-of-marketing-by-mitch-joel-neil-patel-martin-lindstrom?rgstr=1&form_id=form-186-1670324...
Submission: On March 04 via api from CH — Scanned from DE
Effective URL: https://masterclass.economictimes.indiatimes.com/festival-of-marketing-by-mitch-joel-neil-patel-martin-lindstrom?rgstr=1&form_id=form-186-1670324...
Submission: On March 04 via api from CH — Scanned from DE
Form analysis
3 forms found in the DOM<form>
<ul class="tabs clearfix">
<li><a class="active" href="#" data-target="cookietabAnalytics">Analytics</a></li>
<li><a class="" href="#" data-target="cookietabNecessary">Necessary</a></li>
<li class="last"><a class="hideit" href="#" data-target="cookietabNewsletter">Newsletter</a></li>
</ul>
<div data-box="cookietabAnalytics" class="scroll-content ">
<table cellpadding="0" cellspacing="0">
<thead>
<tr>
<th></th>
<th>Name</th>
<th>Provider</th>
<th>Expiry</th>
<th>Type</th>
<th>Purpose</th>
</tr>
</thead>
<tbody>
<tr>
<td><input name="config.ga" id="id-config-ga" type="hidden" value="0"><input name="config.ga" type="checkbox" value="1"></td>
<td><label for="id-config-ga">Google Analytics</label></td>
<td><label for="id-config-ga">Google</label></td>
<td><label for="id-config-ga">1 Year</label></td>
<td><label for="id-config-ga">HTTPS</label></td>
<td><label for="id-config-ga">To track visitors to the site, their origin & behaviour.</label></td>
</tr>
<tr>
<td><input name="config.ibeat" id="id-config-ibeat" type="hidden" value="0"><input name="config.ibeat" type="checkbox" value="1"></td>
<td><label for="id-config-ibeat">iBeat Analytics</label></td>
<td><label for="id-config-ibeat">Ibeat</label></td>
<td><label for="id-config-ibeat">1 Year</label></td>
<td><label for="id-config-ibeat">HTTPS</label></td>
<td><label for="id-config-ibeat">To track article's statistics</label></td>
</tr>
</tbody>
</table>
</div>
<div data-box="cookietabNecessary" class="scroll-content hide">
<table cellpadding="0" cellspacing="0">
<thead>
<tr>
<th></th>
<th>Name</th>
<th>Provider</th>
<th>Expiry</th>
<th>Type</th>
<th>Purpose</th>
</tr>
</thead>
<tbody>
<tr>
<td><input name="config.optout" id="id-config-optout" type="hidden" value="1"><input name="config.optout" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-optout">optout</label></td>
<td><label for="id-config-optout">Times Internet</label></td>
<td><label for="id-config-optout">1 Year</label></td>
<td><label for="id-config-optout">HTTPS</label></td>
<td><label for="id-config-optout">Stores the user's cookie consent state for the current domain</label></td>
</tr>
<tr>
<td><input name="config.PHPSESSID" id="id-config-PHPSESSID" type="hidden" value="1"><input name="config.PHPSESSID" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-PHPSESSID">PHPSESSID</label></td>
<td><label for="id-config-PHPSESSID">Times Internet</label></td>
<td><label for="id-config-PHPSESSID">1 day</label></td>
<td><label for="id-config-PHPSESSID">HTTPS</label></td>
<td><label for="id-config-PHPSESSID">Stores user's preferences</label></td>
</tr>
<tr>
<td><input name="config.accessCode" id="id-config-accessCode" type="hidden" value="1"><input name="config.accessCode" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-accessCode">accessCode</label></td>
<td><label for="id-config-accessCode">Times Internet</label></td>
<td><label for="id-config-accessCode">2.5 Hours</label></td>
<td><label for="id-config-accessCode">HTTPS</label></td>
<td><label for="id-config-accessCode">To serve content relevant to a region</label></td>
</tr>
<tr>
<td><input name="config.pfuuid" id="id-config-pfuuid" type="hidden" value="1"><input name="config.pfuuid" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-pfuuid">pfuuid</label></td>
<td><label for="id-config-pfuuid">Times Internet</label></td>
<td><label for="id-config-pfuuid">1 Year</label></td>
<td><label for="id-config-pfuuid">HTTPS</label></td>
<td><label for="id-config-pfuuid">Uniquely identify each user</label></td>
</tr>
<tr>
<td><input name="config.fpid" id="id-config-fpid" type="hidden" value="1"><input name="config.fpid" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-fpid">fpid</label></td>
<td><label for="id-config-fpid">Times Internet</label></td>
<td><label for="id-config-fpid">1 Year</label></td>
<td><label for="id-config-fpid">HTTPS</label></td>
<td><label for="id-config-fpid">Browser Fingerprinting to uniquely identify client browsers</label></td>
</tr>
</tbody>
</table>
</div>
<div data-box="cookietabNewsletter" class="scroll-content hide">
<table cellpadding="0" cellspacing="0">
<thead>
<tr>
<th></th>
<th>Name</th>
<th></th>
<th></th>
<th></th>
<th>Purpose</th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
<td><label for="id-config-newsletter">Daily Newsletter</label></td>
<td><label for="id-config-newsletter"></label></td>
<td><label for="id-config-newsletter"></label></td>
<td><label for="id-config-newsletter"></label></td>
<td><label for="id-config-newsletter">Receive daily list of important news</label></td>
</tr>
<tr>
<td><input name="config.promonewsletter" id="id-config-promonewsletter" type="hidden" value="0"><input name="config.promonewsletter" type="checkbox" value="1"></td>
<td><label for="id-config-promonewsletter">Promo Mailers</label></td>
<td><label for="id-config-promonewsletter"></label></td>
<td><label for="id-config-promonewsletter"></label></td>
<td><label for="id-config-promonewsletter"></label></td>
<td><label for="id-config-promonewsletter">Receive information about events, industry, etc.</label></td>
</tr>
</tbody>
</table>
</div>
<footer>
<label><input type="hidden" name="useragreement" value="0"><input type="checkbox" name="useragreement" value="1"> I've read & accepted the
<a style="color:red" href="https://masterclass.economictimes.indiatimes.com/terms_conditions.php" target="_blank">terms and conditions</a></label>
<input type="button" id="submitconsent" value="OK">
<span class="err_txt hide"></span>
</footer>
</form>
POST #
<form action="#" onsubmit="javascript:return save_techgig_updates_subsription('pop', 1); return false;" method="post">
<input name="subscribe_email_pop" id="subscribe_email_pop" class="txt_box fl" placeholder="Your email" value="" type="text">
<input id="save_techgig_updates_subsription_btn" value="Subscribe" type="submit">
<p id="subcribe_response_pop" class="error"></p>
</form>
POST https://masterclass.economictimes.indiatimes.com/ajax_files/etb2b_microsite_client_forms.php?formType=newmsform
<form method="post" enctype="multipart/form-data" id="casestudy-register-form" action="https://masterclass.economictimes.indiatimes.com/ajax_files/etb2b_microsite_client_forms.php?formType=newmsform" formtype="newmsform" class="ms_form"><input
type="text" class="form-control" name="formLevel" id="formLevel" value="0" style="display:none;"><input type="text" class="form-control" name="siteId" id="siteId" value="1464" style="display:none;">
<div class="sectionwarpper clearfix">
<div class="section ">
<div class="inner1"><label style="font-weight:600;">First name<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="firstname" id="firstname" value=""><span style="display: none;"
id="firstname_err" class="error-txt"></span></div>
</div>
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Last name<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="lastname" id="lastname" value=""><span style="display: none;"
id="lastname_err" class="error-txt"></span></div>
</div>
</div>
<div class="sectionwarpper clearfix">
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Official Email<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="email" id="email" value=""
regex="/[A-Z0-9._%+-]+@[A-Z0-9.-]+.[A-Z]{2,4}/igm"><span style="display: none;" id="email_err" class="error-txt"></span></div>
</div>
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Mobile Number<span>*</span></label><select onblur="removeError(event);" data-required="1" class="txt_box" name="country_code" id="country_code">
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</select><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="mobile" id="mobile" value="" regex="/\d/g"><span style="display: none;" id="mobile_err" class="error-txt"></span></div>
</div>
</div>
<div class="sectionwarpper clearfix">
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Company<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="company" id="company" value=""><span style="display: none;"
id="company_err" class="error-txt"></span></div>
</div>
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Designation<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="designation" id="designation" value=""><span style="display: none;"
id="designation_err" class="error-txt"></span></div>
</div>
</div>
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A MASTERCLASS ON HOW TO SUCCEED * 25th Oct, 2017 | Mumbai HEALTHCARE MARKETING AND MEDICAL TOURISM * 8th May, 2020 | IN THE DIGITAL BANKING MASTERCLASS * 14th Dec, 2018 | Mumbai MANAGING TAX LITIGATION MASTERCLASS * 27th Jul, 2018 | New Delhi MANAGING TAX LITIGATION MASTERCLASS * 22nd Jun, 2018 | Mumbai MANAGING TAX LITIGATION MASTERCLASS * 9th Mar, 2018 | New Delhi TRANSFER PRICING MASTERCLASS * 23rd Feb, 2018 | Mumbai TRANSFER PRICING MASTERCLASS * 16th Feb, 2018 | Bengaluru TRANSFER PRICING MASTERCLASS * 9th Jun, 2017 | Bengaluru GST IMPLEMENTATION MASTERCLASS * 2nd Jun, 2017 | New Delhi GST IMPLEMENTATION MASTERCLASS * 26th May, 2017 | Mumbai GST IMPLEMENTATION MASTERCLASS * Request A Training * About * Discussion Points * Agenda * Video Gallery * Registration * ETMasterclass FESTIVAL OF MARKETING Marketing & Branding Masterclass - A learning initiative by global Gurus March 14-15, 2023| (05:30 PM - 08:30 PM IST) Register Individual Participants! Request for Group participants Limited seats workshop, registration on first-come-first-served basis. Hurry Up! Deepak Aggarwal : +91 73530 43460| deepak.aggarwal@timesinternet.in ABOUT THE MASTERCLASS In an increasingly complex world, well-managed brands can simplify, communicate, reassure, and provide important meaning and value to consumers. Creating messages that move customers and consumers to take action is one of many challenges facing marketers in today’s ever-evolving landscape. As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable — as companies are becoming more agile, data-driven, and ROI-focused. Leaders of today require the expertise to think strategically about their marketing communications — insight, positioning, and creative brief work — with new tactical approaches across the marketing and communications chain. ETMasterclass brings to you global Gurus to give you a deeper understanding of how marketing and branding have evolved in this complex and ever-changing era. In a fast-changing and evolving world, this workshop will provide you with solid 360-degree training and guidance on the most recent advances in the world of marketing. In this two-day workshop, the Gurus will help you gain insights into the innovative approaches to marketing, and branding while guiding you on how to apply them in practice, through real-world cases, and structured exercises focused on some of today’s most perplexing challenges. You’ll learn how to use branding and advertising strategies to build a profitable and enduring business. Delve deep into understanding how to engage audiences and inspire action in today’s complex, multichannel landscape with the world’s leading marketing Gurus. You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media. - Mark Schaefer You have to understand as a marketer that consumers are Functioning in the age of efficiency.- Mitch Joel If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts - Neil Patel Register Now HEAR MARKETING GURUS ON MASTERCLASS COVERAGE Festival of Marketing - Masterclass By Mitch Joel * * * * Festival of Marketing - Masterclass By Neil Patel * * * * KEY DISCUSSION AREAS THE WORKSHOP COMBINES CUTTING-EDGE ACADEMIC THINKING AND PROVEN TECHNIQUES TO INSPIRE AND ENABLE YOU TO CREATE AND MANAGE A POWERFUL BRAND. MITCH JOEL Innovation & Marketing Expert Thinkers50 Session Timing: 14th March | 5:30 PM to 7:00 PM DECODING THE FUTURE OF MARKETING * Defining "disruption" in marketing. * Embracing "The Great Compression" of marketing. * Understanding 3 technological trends and how they change consumer buying behavior. * Looking beyond customer experience at the future of services as an engine of marketing. * A case study in 360-degree modern marketing. NEIL PATEL Top influencer by The Wall Street Journal Digital Marketing Guru Session Timing: 14th March | 7:30 PM to 8:30 PM ENHANCING DIGITAL CAPABILITIES TO DRIVE YOUR MARKETING STRATEGY * Performance marketing, innovation, and planning as a part of digital marketing strategy * How to layer performance marketing into your growth strategy * SEO strategies to drive more traffic and influence revenue growth * Deep dive into branding, data, and experience * Algorithm-driven optimization as the future of digital marketing DAVID BRIER Brand Identity Expert Bestselling author of Brand Intervention Session Timing: 15th March | 5:30 PM to 6:30 PM THE 3 PILLARS OF BRANDING: WHY THE TRADITIONAL RULES OF BRANDING ARE DEAD * The Importance of Being Intentional * The Precise Sequence of Selling * The Fallacy of "Being Better" * The Importance of Giving the Market the Story to Talk About MARK SCHAEFER Branding Strategy Consultant Session Timing: 15th March | 6:30 PM to 8:30 PM PERSONAL BRANDING IS THE NEW CORPORATE BRANDING * What is a personal brand? * Why is this important to India and global business and marketing? * What are the components of a successful personal brand? * What are the three types of content that fuel personal brands? * What is the relationship to social media? * Consumer Loyalty & Future of Brands * How should marketing departments respond to these branding challenges? WORKSHOP APPROACH THE WORKSHOP WILL EMPOWER YOU TO CREATE AND BUILD STRONG BRANDS IN A DIGITAL WORLD. THE GURUS WILL TAKE YOU THROUGH EXAMPLES AND CASE STUDIES OF SUCCESSFUL MARKETING, BRANDING, AND ADVERTISING STRATEGIES. THE HIGHLY INTERACTIVE WORKSHOP WILL INSPIRE YOU TO ELEVATE YOUR BRANDS. * A workshop designed and developed by the Gurus, power-packed with case studies and real-life examples. * Limited participation to ensure ample time for interaction and discussion with the Gurus * Opportunity to submitting campaign problem beforehand for input and suggestion * Interaction with Q&A at the end of each session * Certificate of participation signed by the Gurus (soft copy) WHAT YOU WILL LEARN THE WORKSHOP WILL HELP ENHANCE YOUR KNOWLEDGE AND SKILLS OF THE EVER-CHANGING CONSUMER BEHAVIORS AND DECISIONS REGARDING MARKETING, BRANDING, AND ADVERTISING ACROSS MULTIPLE CHANNELS. YOU CAN APPLY THESE IMMEDIATELY TO LEVERAGE YOUR BRAND FOR INCREASED CUSTOMER LOYALTY, COMPETITIVE ADVANTAGE, AND PROFITABILITY. * Develop a systematic approach to brand management and a sound framework for building strong brands by crafting distinctive brand positioning and strategic communications. * Critically evaluate the issues, challenges, and complexities arising out of the interrelationship between marketing, branding, and advertising while appreciating the opportunities and context of marketing decision-making. * Build market solutions and targeted strategies with the objective of fulfilling customer loyalty, profitability, and reliability. * Develop knowledge and expertise for effective market planning, decision making, and execution across various functions of the marketing value chain. * Learn the techniques and strategies required to build brand equity, brand positioning, and identity to improve marketing outcomes. * Understand the amalgamation of classic and new-age marketing strategies to create a unifying framework and modern marketing models for your organization * View communications beyond traditional broadcast messages with discussion around the digital era and social media WHO WILL BENEFIT THE MASTERCLASS HAS BEEN CONCEIVED AND DESIGNED FOR COMPANIES READY TO EMBARK ON PROMISING MARKETING, AND BRANDING JOURNEY BY EMPOWERING THEIR SENIOR MANAGEMENT EXECUTIVES WITH THE NECESSARY KNOW-HOW, INPUTS, AND INSIGHTS TO ACHIEVE THE OVERALL PROFITABILITY AND BUSINESS GROWTH. IT INVITES THE PARTICIPATION OF C-SUITE EXECUTIVES, LEADERSHIP TEAMS AND MANAGERIAL GROUPS WHO WANT TO CREATE A MORE STRATEGIC APPROACH IN THEIR ORGANIZATIONS AND INCREASE THE SUCCESS RATE OF THEIR COMMUNICATIONS. MARKETING, BRANDING AND ADVERTISING PROFESSIONALS FILMMAKERS CREATIVE PROFESSIONALS ADVERT CONCEPT, COPYWRITERS & CONTENT PROFESSIONALS ENTREPRENEURS OF SMES & FAMILY-OWNED BUSINESS BRAND RESEARCH & CONSULTING PROFESSIONALS STORYBOARD ARTISTS ART DIRECTORS PUBLIC RELATIONS CONSULTANTS CASTING DIRECTORS FOUNDERS OF NEW-AGE START-UPS & UNICORNS MASTERCLASS EXPERT Mitch Joel Innovation & Marketing Expert Joel is co-founder of ThinkersOne, which empowers companies with personalized thought leadership video content from the best thinkers in the world. Joel is also a columnist and journalist for iHeartRadio, the Harvard Business Review, and Inc. Magazine, and is often called on as a subject-matter expert for top media outlets including Fast Company, Strategy, Forbes, and many others. Named one of Forbes' "Speakers Worth Catching", Joel speaks frequently to diverse groups like Walmart, Starbucks, Microsoft, Procter & Gamble, Twitter, Unilever, and every organization and association in between. Since 2005, he has given between 40-60 keynote presentations a year to small, medium, and large organizations in both the B2B and B2C space all over the world. Joel has been named one of the top 100 online marketers in the world and was awarded the highly prestigious "Top 40 Under 40". When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. Joel is an advisor and investor in many businesses and charitable organizations in the fields of artificial intelligence, smart audio/voice, martech, fintech, and blockchain. Mr. Neil Patel Digital Marketing Guru Neil Patel, ranked as ‘the top influencer' on the web by The Wall Street Journal and ‘top 10 online marketers’ by Forbes, is the founder of CrazyEgg, Kissmetrics, and other multimillion-dollar companies. Recognized as a 'top 100 entrepreneur under the age of 30' by President Obama and one of the 'top 100 entrepreneurs under the age of 35' by the United Nations, he was also awarded Congressional Recognition from the United States House of Representatives. Neil Patel has helped companies like Amazon, Microsoft, Airbnb, Google, and SalesForce grow through marketing. Neil has spoken at over 310 conferences and companies around the world and works to grow Ubersuggest and his agency, NP Digital. With NP Digital blogs generating over 4 million visitors per month and its podcast generating over 1 million listens per month, Neil knows what it takes to make his online presence grow quickly and effectively. Mark Schaefer Branding Strategy Consultant Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Customized for every audience, Mark’s programs specialize in marketing strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. David Brier Brand Identity Expert Bestselling author of Brand Intervention David Brier has rebranded companies and startups of all sizes generating over $7 billion worldwide. A native New Yorker and Google’s top-ranked rebranding expert, David’s four decades of branding expertise are sought after by companies of all sizes in nearly every industry whether B2B or B2C. David is the recipient of over 320 international awards including the rare honor of being presented the Presidential Ambassador for Global Entrepreneurship medallion. David's work has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times, and numerous blogs and podcasts the world over. VENUE GRAND HYATT GOA P.O Goa University, Road Aldeia de Goa, Bambolim Goa 403206 NOMINATE YOUR LEADERSHIP TEAM This exclusive workshop is open for a very limited number of participants on first come first served basis. * Register 1-2 management representatives @ INR 25,000/Participant(Applicable GST – 18%) Click Here * Register 3-4 management representatives @ INR 23,750/Participant (Applicable GST – 18%)Click Here * Register 5 + management representatives @ INR 21,500/Participant(Applicable GST – 18%)Click Here For more information and larger group registration, please contact: VISHAL KAUSHIK +91 95827 47744 vishal.kaushik@timesinternet.in PARAMPREET SINGH +91 +91 93545 61665 parampreet.singh@timesinternet.in BHAWNA RATAWAL +91 +91 97112 23919 bhawna.ratawal@timesinternet.in PRESTIGIOUS CORPORATE SERVEDLEADERSHIP TEAMS FROM THE FOLLOWING COMPANIES HAVE PARTICIPATED AND THRIVED DIGITAL TRANSFORMATION IN THEIR ORGANISATIONS. 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