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Skip to main content Skip to footer * Insights FEATURED CONTENT VOICES OF CHANGE The path to 360° value starts here—featuring our most provocative thinking, extensive research and compelling stories of shared success. * 5G * Artificial Intelligence * Blockchain * Cloud * Customer Experience * Cybersecurity * Digital Engineering & Manufacturing * Digital Transformation * Edge Computing * Future of Work * Generative AI * Metaverse * Supply Chain * Sustainability * Podcasts * Blogs * Services * Application Services * Artificial Intelligence * Automation * Business Process Outsourcing * Business Strategy * Change Management * Cloud * Customer Experience * Data & Analytics * Digital Commerce * Digital Engineering & Manufacturing * Enterprise Platforms * Finance Consulting * Infrastructure * Marketing * Mergers & Acquisitions (M&A) * Metaverse * Operating Models * Security * Supply Chain Management * Sustainability * Technology Consulting * Technology Innovation * Zero-Based Transformation * Industries * Aerospace and Defense * Automotive * Banking * Capital Markets * Chemicals * Communications and Media * Consumer Goods and Services * Energy * Health * High Tech * Industrial * Insurance * Life Sciences * Natural Resources * Public Service * Retail * Software and Platforms * Travel * US Federal Government * Utilities * Careers * Careers Home * Search Jobs JOIN US JOIN US Careers * Executive Leaders * Experienced Professionals * Entry-level Jobs & Internships * Military and Veterans * Training & Development * Recruiting Process * Rewards & Benefits * Contact Us * Careers * Locations * * * EXPLORE JOBS EXPLORE JOBS Careers * Search Jobs by Areas of Expertise * Consulting Jobs * Corporate Jobs * Digital Jobs * Digital Engineering and Manufacturing Jobs * Operations Jobs * Strategy Jobs * Metaverse Jobs * Technology Jobs * AI Jobs * Cloud Jobs * Cybersecurity Jobs * Federal Jobs * SAP Jobs * Salesforce Jobs * Contact Us * Careers * Locations * * * * About Accenture WHO WE ARE WHO WE ARE About Accenture * About Accenture * Leadership * Case Studies * Newsroom * Investor Relations * Inclusion & Diversity * Sustainability * Contact Us * Careers * Locations * * * HOW WE'RE ORGANIZED HOW WE'RE ORGANIZED About Accenture * Strategy & Consulting * Song * Technology * Operations * Industry X * Contact Us * Careers * Locations * * * IN THE U.S. IN THE U.S. About Accenture * About Accenture In the U.S. * Inclusion & Diversity in the U.S. * Contact Us * Careers * Locations * * * * Contact Us * Careers * Locations * * * USA * Default (English) * All COUNTRIES & LANGUAGES * Argentina (Spanish) * Australia (English) * Austria (German) * Belgium (English) * Brazil (Portuguese) * Bulgaria (English) * Canada (English) * Canada (French) * Chile (Spanish) * China/Hong Kong SAR (English) * China/Mainland (Chinese) * China/Mainland (English) * Colombia (Spanish) * Costa Rica (English) * Czech Republic (English) * Denmark (English) * Finland (English) * France (French) * Germany (German) * Greece (English) * Hungary (English) * India (English) * Indonesia (English) * Ireland (English) * Israel (English) * Italy (Italian) * Japan (Japanese) * Latvia (English) * Luxembourg (English) * Malaysia (English) * Mauritius (English) * Mexico (Spanish) * Morocco (English) * Netherlands (English) * New Zealand (English) * Norway (English) * Philippines (English) * Poland (English) * Poland (Polish) * Portugal (Portuguese) * Romania (English) * Saudi Arabia (English) * Singapore (English) * Slovakia (English) * South Africa (English) * Spain (Spanish) * Sweden (English) * Switzerland (English) * Thailand (English) * UAE (English) * United Kingdom (English) * USA (English) Menu The true value of AI AI, accelerated What is AI Maturity AI, applied AI, advanced AI performance Conclusion Get the Essentials THE ART OF AI MATURITY: ADVANCING FROM PRACTICE TO PERFORMANCE The art of AI maturity Advancing from practice to performance * LEARN MORE * FULL REPORT * AI MATURITY EXPLORER * AI CAPABILITY COMPARISON * CONTACT US * * * THE AI OPPORTUNITY Every time you use a wayfinding app to get from point A to point B, use dictation to convert speech-to-text, or unlock your phone using face ID…you’re relying on AI. And companies across industries are also relying on—and investing in—AI, to improve customer service, increase efficiency, empower employees and so much more. In 2021, among executives of the world’s 2,000 largest companies (by market capitalization), those who discussed AI on their earnings calls were 40% more likely to see their firms' share prices increase - up from 23% in 2018, according to analysis by Accenture. However, when it comes to making the most of AI’s full potential and their own investments, most organizations are barely scratching the surface. 0% When leaders mentioned AI on 2021 earnings calls, their share prices were forty percent more likely to increase 0x the number of 'Achievers' will more than double by 2024 Our recent research revealed that only 12% of firms have advanced their AI maturity enough to achieve superior growth and business transformation. These “AI Achievers” can attribute nearly 30% of their total revenue to AI, on average. And even in the pre-pandemic era (2019), they enjoyed 50% greater revenue growth on average, compared with their peers. They also outperform in customer experience and sustainability. Our machine learning models suggest that the share of AI Achievers will increase rapidly and significantly, more than doubling from the current 12% to 27% by 2024. Advancing AI maturity is no longer a question of “if,” but “when.” It’s an opportunity facing every industry, every organization and every leader. And as we confirmed in our research, there is incentive to move quickly. AI, ACCELERATED Our survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have already integrated AI into their business strategies and have reworked their cloud plans to achieve AI success. And they’re putting those plans into practice: nearly a third (30%) of all AI pilot initiatives are subsequently scaled to deliver wide-ranging outcomes, from accelerating R&D timelines for new products to enhancing customer experiences. 42% said that the return on their AI initiatives exceeded their expectations, while only 1% said the return didn’t meet expectations. With early successes building confidence in AI as a value-driver, we estimate that AI transformation will happen much faster than digital transformation—on average, 16 months faster. We project that AI transformation will take less time than digital transformation Source: Accenture Research. Note: Our estimate is derived from a natural language processing analysis of investor calls of the world’s 2,000 largest companies (by market cap), from 2010 to 2021, that referenced “AI” and “Digital” in tandem with “business transformation,” respectively. Data was sourced from S&P earnings transcripts. The incentive to move quickly is strong. We found, for example, that the share of companies’ revenue that is “AI-influenced” more than doubled between 2018 and 2021 and is expected to roughly triple between 2018 and 2024. WHAT IS AI MATURITY? To uncover strategies for AI success, Accenture designed a holistic AI-maturity framework. Fittingly, our analysis was conducted using AI. We applied machine learning models to unravel massive survey datasets and uncover drivers of AI maturity (and therefore, AI performance) that would have been impossible to detect with more traditional analytical methods. AI Maturity Defined: AI maturity measures the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders and employees. see capability definitions AI maturity comes down to mastering a set of key capabilities in the right combinations—not only in data and AI, but also in organizational strategy, talent and culture. Our research found that AI maturity comes down to mastering a set of key capabilities in the right combinations—not only in data and AI, but also in organizational strategy, talent and culture. This includes “foundational” AI capabilities—like cloud platforms and tools, data platforms, architecture and governance—that are required to keep pace with competitors. It also includes “differentiation” AI capabilities, like AI strategy and C-suite sponsorship, combined with a culture of innovation that can set companies apart. The companies that scored best in both categories are the “AI Achievers” – the group we mentioned earlier. “AI Builders” show strong foundational capabilities and average differentiation capabilities, while “AI Innovators” show strong differentiation capabilities and average foundational capabilities. Achievers, Builders and Innovators collectively represent just 37% of surveyed organizations—Achievers accounted for 12%, Builders for 12% and Innovators for 13%. A fourth group we’re calling “AI Experimenters”—those with average capabilities in both categories—make up the majority (63%) of those surveyed. (See chart below.) ONLY 12% OF COMPANIES ARE AI ACHIEVERS Discover the varying levels of AI Maturity across different industries, company sizes and geographies using the filters below. Click reset to return to the global view. Filter by Industry Company size Region Filter by Industry Company size Region Select Aerospace & Defense (46)*Automotive (89)*Banking & Capital markets (69)*Chemicals (75)*Communication & Media (77)*Consumer Goods & Services (71)*Energy (72)*Healthcare (76)*Industrial (75)*Insurance (54)*Life Sciences (65)*Natural Resources (84)*Public Services (93)*Retail (75)*Tech (108)*Travel (76)*Utilities (81)* *No. of companies in category Select Aerospace & Defense (46)* Automotive (89)* Banking & Capital markets (69)* Chemicals (75)* Communication & Media (77)* Consumer Goods & Services (71)* Energy (72)* Healthcare (76)* Industrial (75)* Insurance (54)* Life Sciences (65)* Natural Resources (84)* Public Services (93)* Retail (75)* Tech (108)* Travel (76)* Utilities (81)* Select $1-$4.9 billion (705)*$5-$9.9 billion (214)*$10-$19.9 billion (163)*$20-$49.9 billion (124)*$50 billion or more (80)* *No. of companies in category Select $1-$4.9 billion (705)* $5-$9.9 billion (214)* $10-$19.9 billion (163)* $20-$49.9 billion (124)* $50 billion or more (80)* Select Europe (422)*Growth market (491)*North America (373)* *No. of companies in category Select Europe (422)* Growth market (491)* North America (373)* Reset AI DIFFERENTIATION AI capabilities identified as key drivers to achieve at least 30% AI influenced revenue LOW HIGH LOW HIGH AI FOUNDATION AI capabilities identified as key drivers to achieve at least 10% AI influenced revenue AI INNOVATORS 13% Companies that have mature AI strategies but struggle to operationalize AI ACHIEVERS 12% Companies that have differentiated AI strategies and the ability to operationalize for value AI EXPERIMENTERS 63% Companies that lack mature AI strategies and the capabilities to operationalize AI BUILDERS 12% Companies that have mature foundational capabilities that exceed their AI strategies 0% of companies are AI Achievers 0% of companies are AI Experimenters KEY CAPABILITIES Strategy and Sponsorship 1. Senior Sponsorship: Organizations have an AI strategy that is developed by the Chief Analytics Officer, Chief Data Officer, Chief Digital Officer or an equivalent. The CEO and the Board actively sponsor and share accountability for the strategy and associated AI initiatives. 2. AI Strategy: Organizations not only have a core AI strategy aligned to the overall business strategy, but they also dedicate tools and tactics to execute it and continuously track their performance against that strategy. 3. Proactive vs. Reactive: Organizations have the resources (such as technology, talent, and patents) to proactively define and demonstrate how AI can create value vs. apply AI as a reaction to a need. They’re first-movers instead of fast followers in terms of applying AI for business value. 4. Readily Available AI and ML tools: Organizations work with an ecosystem of technology partners to access machine learning models and tools to help innovate new products and services. 5. Readily Available Developer Networks: Organizations tap into an ecosystem of technology partners to access developer networks that support the development of new products and services. -------------------------------------------------------------------------------- Data and AI Core 6. Build vs. Buy: Organizations develop custom-built AI applications or work with a partner who offers solutions as-a-service, vs. purchase “off-the-shelf” AI solutions with little-to-no customization. 7. Platform and Technology: Organizations apply the necessary cloud, data and AI infrastructure, software, self-serve capabilities and industry best practices, and they adopt the latest tools available from platform and technology partners. 8. Experimentation Data—Change: Organizations improved their use of experimentation data between 2018 and 2021, effectively translating into a higher data and AI maturity. Experimentation data is the use of internal and external data to design new models and generate new insights. To do that, organizations use enterprise-grade cloud platforms to keep data clean and trustworthy, and to support decision making at greater speed and scale. 9. Data Management and Governance: Organizations scale their data management and governance practices to increase data quality, trust, and ethics across entities —e.g., by implementing master data management and ensuring security, compliance and interoperability. 10. Data Management and Governance—Change: Organizations improved their data management and governance practices between 2018 and 2021, effectively translating into a higher data and AI maturity. -------------------------------------------------------------------------------- Talent & Culture 11. Mandatory AI Training: Organizations enforce AI-specific training programs to improve AI fluency, which are tailored for senior leadership and specific functions, e.g., salesforce, product engineers, etc. They also create deliberate opportunities for employees to learn and apply AI in their roles. 12. Employee Competency in AI-Related Skills: Organizations regularly measure the competency level of employees to determine where further training is needed to improve overall acumen. They measure and build acumen in critical areas like coding, data processing and exploration, business analytics, domain and business expertise, ML, visualization and more. 13. Innovation Culture Embedded: Organizations ensure innovation is part of the day-to-day work environment. They encourage mindsets, behaviors and routines that all serve as a vehicle for experimentation, collaboration and learning from ideation to product development to market launch. 14. Innovation Culture Encouraged: Organizations promote and reward innovative mindsets and behaviors including entrepreneurship, collaboration and thoughtful risk-taking. 15. AI Talent Strategy: Organizations have an AI talent strategy - hiring, acquiring, retention - that evolves to keep pace with market or business needs. They also have an AI talent “roadmap” for hiring diverse AI-related roles, beyond “just” ML engineers—such as behavioral scientists, social scientists, and ethicists. -------------------------------------------------------------------------------- Responsible AI 16. Responsible AI: Organizations have an industrialized, responsible approach to data and AI across the complete lifecycle of their AI models—an approach that can meet changing regulatory requirements, mitigate risks, and support sustainable, trustworthy AI. 17. Responsible AI—Change: Organizations have improved their responsible data and AI practices between 2018 and 2021, effectively translating into a higher data and AI maturity. AI, APPLIED While industries like tech are currently far ahead in their respective AI maturity, the gap will likely narrow considerably by 2024. (See chart below.) Automotive is betting on a big surge in sales of AI-powered self-driving vehicles. Aerospace and defense firms anticipate continued demand for AI-enabled remote systems. And the life sciences industry will expand its use of AI in efficient drug development. Still, there is enormous room for growth in AI adoption across all industries and an enormous opportunity for those companies that choose to seize it. * One food delivery service uses deep learning to guide drivers to the best delivery routes. AI models analyze more than 2,000 variables, from the latest food ordering trends to traffic conditions, to make real-time recommendations. * A Middle East-based telco uses AI-driven virtual assistants— which can communicate in different Arab dialects as well as in English— to deftly handle some 1.65 million customer calls each month. * A large Australian telco deployed AI to quantify the effectiveness of its individual marketing initiatives. The firm was able to measure some 4,000 different marketing metrics—and, in the process, they have created a world-class marketing performance insights capability, with a range of strategic and tactical applications. They are using insights gained from Marketing Mix Modelling (MMM) to optimize the allocation of marketing spend, messaging and media. * A leading solar-panel installer is using satellite photos and deep-learning algorithms to create fully automated rooftop-installation plans and price estimates. In addition to offering end customers an industry-first ability to self-design their systems, the company expects its AI-led design efforts to ultimately lower the firm’s sales costs by 25%. * In the public sector, Metro de Madrid, one of the world’s oldest urban rail systems, deployed AI algorithms to sift through mountains of data—on everything from air temperature at individual stations, to train frequency and passenger patterns, to electricity prices—to reduce its annual energy intake by 25%. * A major US beverage bottler used AI to consolidate data sources and measure the effect of promotions on different retailers and markets, boosting the bottler’s annual sales by 3%. For industry laggards like financial services and healthcare, a range of factors may be contributing to their relatively low AI maturity—including legal and regulatory challenges, inadequate AI infrastructure and a shortage of AI-trained workers. Levels of AI maturity by industry, 2021 and 2024* Source: Accenture Research Note: *2024 = estimated scores. Industries’ AI maturity scores represent the arithmetic average of their respective Foundational and Differentiation index. There is enormous room for growth in AI adoption across all industries and an enormous opportunity for those companies that choose to seize it. AI, ADVANCED AI Achievers are deploying AI solutions to solve problems, spot opportunities and outperform their peers. They’ve taken their AI agenda beyond cost savings to drive growth and innovation. In fact, they’re 3.5 times more likely than Experimenters to see their “AI-influenced” revenue surpass 30% of their total revenues. When compared with all other groups, AI Achievers are also more likely to… * Demonstrate high performance across a combination of capabilities. They are not defined by the sophistication of any one individual capability, but by their ability to combine strengths across strategy, processes and people. * Consistently turn pilots into production. They move past experimenting and apply AI to solve critical business problems. Achievers are more likely to scale AI pilots across the enterprise compared with Experimenters. * Focus beyond financial metrics. They outperform other groups on ESG and customer metrics. They’re more likely than other groups to rigorously measure and reduce their greenhouse gas emissions, consume natural resources economically and use AI responsibly. They’re also more likely to develop strong relationships with customers—building trust, reducing churn and boosting the quality and safety of offerings. AI ACHIEVERS OUTPERFORM IN NEARLY ALL CAPABILITIES Explore more below to better understand the AI capabilities and what sets each group apart. Achievers Builders Innovators Experimenters Strategy and Sponsorship Senior sponsorship AI Strategy Proactive vs. Reactive Readily available AI and ML tools Readily available developer networks Achievers Builders Innovators Experimenters Data and AI Core Build vs. Buy Platform and technology Experimentation data - Change Data management and governance Data management and governance - Change Achievers Builders Innovators Experimenters Talent and Culture Mandatory training Employee competency in AI-related skills Innovation culture embedded Innovation culture encouraged AI talent strategy Achievers Builders Innovators Experimenters Responsible AI Responsible AI by design Responsible data & AI strategy - Change Achievers Builders Innovators Experimenters OVERVIEW Strategy and Sponsorship Data and AI Core Talent & Culture Responsible AI Achievers Builders Innovators Experimenters AI maturity is enabled by multitasking. While Builders and Innovators often show distributed strengths across 4 and 3 categories, respectively, Achievers are the only group to show above-average performance across almost all capabilities in all categories. All AI-mature companies have elements of an AI strategy. However, AI Achievers possess a complete set of capabilities to rally their organizations around AI, define their strategy and quickly create value. They can deliver that value because they have strong data foundations, workplace cultures where innovation is deeply embedded, and talent with advanced skills and competencies. AI Achievers are also consciously applying responsible AI with greater urgency than their peers. No other group holds this unique combination of strengths. AI Builders show strong foundational capabilities and average differentiation capabilities. While this group has strong tech proficiency and excels at creating data and AI platforms, they’re less successful at cultivating AI talent and culture capabilities within their organizations. This prevents the broad AI adoption needed to advance their AI maturity. AI Innovators show strong differentiation capabilities and average foundational capabilities. They excel at securing senior sponsorship and show intent to embrace AI across their organization and culture through mandatory trainings for all employees. However, they lack foundational capabilities within the data and AI core that would allow them to scale AI and truly embed it throughout their organization. Experimenters show strengths in neither foundational nor differentiation capabilities. They don’t have the technical proficiency to build a strong AI and / or data foundation, nor do they do they have the strategic vision to help encourage innovation, be it via senior sponsorship or talent strategy and training. SENIOR SPONSORSHIP Organizations have an AI strategy that is developed by the Chief Analytics Officer, Chief Data Officer, Chief Digital Officer or an equivalent. The CEO and the Board actively sponsor and share accountability for the strategy and associated AI initiatives. AI STRATEGY Organizations not only have a core AI strategy aligned to the overall business strategy, but they also dedicate tools and tactics to execute it and continuously track their performance against that strategy. PROACTIVE VS. REACTIVE Organizations have the resources (such as technology, talent, and patents) to proactively define and demonstrate how AI can create value vs. apply AI as a reaction to a need. They’re first-movers instead of fast followers in terms of applying AI for business value. READILY AVAILABLE AI AND ML TOOLS Organizations work with an ecosystem of technology partners to access machine learning models and tools to help innovate new products and services. READILY AVAILABLE DEVELOPER NETWORKS Organizations tap into an ecosystem of technology partners to access developer networks that support the development of new products and services. BUILD VS. BUY Organizations develop custom-built AI applications or work with a partner who offers solutions as-a-service, vs. purchase “off-the-shelf” AI solutions with little-to-no customization. PLATFORM AND TECHNOLOGY Organizations apply the necessary cloud, data and AI infrastructure, software, self-serve capabilities and industry best practices, and they adopt the latest tools available from platform and technology partners. EXPERIMENTATION DATA — CHANGE Organizations improved their use of experimentation data between 2018 and 2021, effectively translating into a higher data and AI maturity. Experimentation data is the use of internal and external data to design new models and generate new insights. To do that, organizations use enterprise-grade cloud platforms to keep data clean and trustworthy, and to support decision making at greater speed and scale. DATA MANAGEMENT AND GOVERNANCE Organizations scale their data management and governance practices to increase data quality, trust, and ethics across entities —e.g., by implementing master data management and ensuring security, compliance and interoperability. DATA MANAGEMENT AND GOVERNANCE — CHANGE Organizations improved their data management and governance practices between 2018 and 2021, effectively translating into a higher data and AI maturity. MANDATORY AI TRAINING Organizations enforce AI-specific training programs to improve AI fluency, which are tailored for senior leadership and specific functions, e.g., salesforce, product engineers, etc. They also create deliberate opportunities for employees to learn and apply AI in their roles. EMPLOYEE COMPETENCY IN AI-RELATED SKILLS Organizations regularly measure the competency level of employees to determine where further training is needed to improve overall acumen. They measure and build acumen in critical areas like coding, data processing and exploration, business analytics, domain and business expertise, ML, visualization and more. INNOVATION CULTURE EMBEDDED Organizations ensure innovation is part of the day-to-day work environment. They encourage mindsets, behaviors and routines that all serve as a vehicle for experimentation, collaboration and learning from ideation to product development to market launch. INNOVATION CULTURE ENCOURAGED Organizations promote and reward innovative mindsets and behaviors including entrepreneurship, collaboration and thoughtful risk-taking. AI TALENT STRATEGY Organizations have an AI talent strategy - hiring, acquiring, retention - that evolves to keep pace with market or business needs. They also have an AI talent “roadmap” for hiring diverse AI-related roles, beyond “just” ML engineers—such as behavioral scientists, social scientists, and ethicists. RESPONSIBLE AI Organizations have an industrialized, responsible approach to data and AI across the complete lifecycle of their AI models—an approach that can meet changing regulatory requirements, mitigate risks, and support sustainable, trustworthy AI. RESPONSIBLE AI—CHANGE Organizations have improved their responsible data and AI practices between 2018 and 2021, effectively translating into a higher data and AI maturity. Note: Each square represents one of the 17 key capabilities. The square is filled in where the AI Maturity profile is out-performing against peers (higher than the average across all companies in terms of % of companies reaching the mature level). Out-performing Under-performing Download AI Maturity graph (PDF) Deep Dive: The Elements of AI Maturity MASTERING THE CRAFT—5 SUCCESS FACTORS FOR AI PERFORMANCE Advancing to the rank of “AI Achiever” requires focus and commitment. Here’s what we can learn from these high performers who have advanced their AI maturity beyond the rest: 1. CHAMPION AI AS A STRATEGIC PRIORITY FOR THE ENTIRE ORGANIZATION, WITH FULL SPONSORSHIP FROM LEADERSHIP Achievers are more likely to have formal senior sponsorship for their AI strategies: we found that 83% of Achievers have such sponsorship, while only 67% of Builders and just 56% of Experimenters have it. Our research also suggests that the best AI strategies tend to be bold, even when they have modest beginnings. Bold AI strategies, in turn, help spur innovation. And for the CEOs of Achievers, creating a culture of innovation is itself a deliberate, strategic move—one that is used as a vehicle for experimentation and learning across the organization. In fact, 48% of Achievers embed innovation in their organizational strategies, while just 33% of Experimenters do. 1. INVEST HEAVILY IN TALENT TO GET MORE FROM AI INVESTMENTS With a clear AI strategy and strong CEO sponsorship, organizations are more likely to invest heavily in creating data and AI fluency across their workforces. While AI proficiency must start at the top, it can’t end there. We found, for example, that 78% of Achievers—compared with just 56% of Builders and 51% of Experimenters—have mandatory AI trainings for most employees, from product development engineers to C-suite executives. Because Achievers prioritize efforts to build AI literacy in their workforces, it’s no surprise that their employees are also more proficient in AI-related skills. This makes it much easier to scale human and AI collaboration and ensure that AI permeates the organization. Nearly half (44%) of Achievers have employees with consistently high AI skills competencies. Innovators (33%) and Experimenters (30%) have significantly fewer such employees, on average. 1. INDUSTRIALIZE AI TOOLS AND TEAMS TO CREATE AN AI CORE Another priority for Achievers involves building an AI “core,” an operational data and AI platform that taps into companies’ talent, technology and data ecosystems. An AI core also works across the cloud continuum (e.g., migration, integration, growth and innovation), provides end-to-end data capabilities (foundation, management and governance), manages the machine learning lifecycle (workflow, model training, model deployment) and provides self-service capabilities. AI cores are, in turn, managed by dedicated interdisciplinary teams of machine learning engineers, data scientists, data-domain experts and systems engineers. 1. USE AI RESPONSIBLY, FROM THE START As companies deploy AI for a growing range of tasks, adhering to laws, regulations and ethical norms is critical to building a sound data and AI foundation. The potential for regulatory changes in many countries makes the challenge even more daunting. Achievers are consciously applying “responsible” AI with greater urgency than their peers. Achievers are 53% more likely, on average, than Builders and Innovators to be “responsible by design”: designing, developing and deploying AI with good intention to empower employees and businesses, and to fairly impact customers and society—allowing companies to engender trust and scaling to scale with confidence. 1. PRIORITIZE LONG- AND SHORT-TERM AI INVESTMENTS To avoid being left behind, most companies need to aggressively increase their spending on AI. One reason Achievers get more out of AI is simply because they invest more in it. We found that in 2018, Achievers devoted 14% of their total technology budgets to AI, while in 2021 they devoted 28%. In 2024, they expect to devote 34%. Achievers also understand that their AI investment journey doesn’t have a finish line. There is, they frequently note, no “peak AI.” These companies know they have only scratched the surface of their AI transformations and that the quality of their investments matters just as much as the quantity. For Achievers, continued investment involves expanding the scope of AI to deliver maximum impact while “cross-pollinating” AI solutions and redeploying resources. Practice makes progress PRACTICE MAKES PROGRESS CONCLUSION The concept of using AI to solve business problems isn’t new. By 2019, there was evidence that scaling AI beyond proofs of concept had a significant impact on ROI. Then the pandemic hit. For many organizations, enterprise-wide transformation was an urgent means of survival. For others, it quickly became a catalyst to thrive. AI Achievers are thriving. Across industries, they’ve moved past cloud migration to innovation. They’ve capitalized on cloud’s scale and computing power to tap into new data sources and AI technologies that are widely available. But AI isn’t their secret to superior performance. It’s how they’re approaching AI that makes them different. They’ve established that AI maturity is as much about people as it is about technology. As much about strategy as it is about implementation. As much about responsibility as it is about agility. While Achievers are advanced relative to their peers, they’ll set new standards for high performance as their own maturity evolves. As AI technologies become more prevalent, the future of all businesses is going to look very different – some will lead the change, and some will be subjected to it. Those who transform will be the ones whose teams master the art of AI maturity, using cloud as the enabler, data as the driver and AI as the differentiator. How can AI help you differentiate? Accenture Foresight app Stay ahead of change – explore our new thought leadership app for a personalized feed of insightful perspectives that prepare you for what’s to come. READ MORE GET THE ESSENTIALS Download the global report 10 min read North America 5 minute read Europe 5 minute read Growth Markets 5 minute read THE ART OF AI MATURITY – AUTHORS GLOBAL AUTHORS SANJEEV VOHRA Global Lead - Applied Intelligence AJAY VASAL Growth & Strategy Lead and Centre for Data & Insights Lead – Applied Intelligence PHILIPPE ROUSSIERE Accenture Research Innovation and AI Global Lead PRAVEEN TANGUTURI, PHD Thought Leadership Research Principal Director LAN GUAN Lead, Cloud First – Data & AI MARKETS AUTHORS ARNAB CHAKRABORTY Senior Managing Director, North America Lead, Applied Intelligence JOSEPH DEPA Senior Managing Director, Europe, Applied Intelligence SENTHIL RAMANI Senior Managing Director, Growth Markets, Applied Intelligence Contact us * Please enable Advertising and Social Media Cookies to be able to see this content. Click here to update your cookie settings. 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