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PRIVACY POLICY

Last updated: June 23, 2023




Thank you for using Instacart! We are committed to providing you the best online
shopping and delivery experience possible. This Privacy Policy explains how
Maplebear Inc. d/b/a Instacart and Maplebear Canada Inc. (“Instacart”, “we”, or
“us”) collect, use, and share your Personal Information. “Personal Information”
is information about you that we collect when you browse or place orders for
goods or services on the Instacart platform, including any websites, mobile
application, device, or API where this Privacy Policy is linked (the
“Services”). 

Notice to California Residents: Instacart collects Personal Information as
described below in the “Information We Collect” section for the business and
commercial purposes described below under “Information Use.” We describe our
disclosures of Personal Information, including why and to whom we make them,
below under “Information Disclosure.” As described in detail below, we “sell” or
“share” (as defined in the California Consumer Protection Act (CCPA)) certain
categories of Personal Information and you may exercise your right to opt out of
such disclosures by submitting your request here. California residents can find
out more information about their privacy rights below, under “Disclosure for
Residents of California.” 

Table of Contents:

1.     Information Collection

2.     Payment Processors and Partners  

3.     Information Use

4.     Information Disclosure

5.     Personal Health Information

6.     Children’s Privacy

7.     Third-Party Websites

8.     Information Security

9.     Cross-Border Transfers

10.   Information Retention

11.   Your Choices and Data Rights

12.   Disclosures for Residents of California

13.   Disclosures for Residents of Nevada

14.   Disclosures for Residents of Canada

15.   Changes to this Privacy Policy

16.   Contact Information


1. INFORMATION WE COLLECT


A. INFORMATION YOU PROVIDE 

We collect the following types of Personal Information directly from you: 

 * Contact information. When you use or interact with the Services, we collect
   or obtain relevant contact details from you, including your name, telephone
   number and email address.
 * Account information. When you set up an Instacart account, we collect your
   username and password, and other relevant information we request. 
 * Order information. If you place an order through the Services, we collect
   information necessary to fulfill the order, including your delivery address,
   the date and time of the order, the items you ordered and any special
   instructions.
 * Age and identity verification information. If you order alcohol,
   prescriptions, or other age- or dollar amount restricted orders, we collect
   information from your government ID to verify your age or your identity,
   including the government ID number and state or country. 
 * Vehicle Information. For curbside pickup orders, we may collect your vehicle
   license plate number(s).
 * Payment information. If you place an order through the Services, we collect
   your billing address and method of payment. Additional details regarding the
   processing of your payment information can be found below. 
 * Interaction with your personal shopper. When you place an order for delivery,
   you may communicate with your personal shopper via the Services about product
   replacements and other questions you or your personal shopper may have
   regarding the order. We collect the information contained in those
   communications.
 * Information you make public. If you post in a public space on the Services or
   otherwise choose to make your Personal Information public on the Services
   (e.g., by sharing a recipe publicly on the Services), we collect such
   information. If you choose to share Personal Information publicly through the
   Services, please understand that we cannot control the actions of third
   parties who may access or collect this information. 
 * Other information you provide to us. We collect any other information that
   you choose to provide, including your responses to surveys that you choose to
   participate in (for example your taste preferences or customer satisfaction
   surveys) and information that you provide during your interactions with our
   Services and customer service representatives. We may also collect
   information that you provide directly to us regarding an experience with one
   of our retail partners.
 * Information you provide about others. In some cases, you may provide
   information to us about other people. For example, you may refer a friend to
   Instacart, send an Instacart gift delivery or gift card to someone. In these
   cases, we may collect the recipient’s name, email, and delivery address. You
   may also participate in Family Accounts and provide us information about your
   association with another Instacart customer. When you provide someone else’s
   information via the Services, you are responsible for ensuring that you have
   permission to share their information with Instacart. You may not provide
   personal information about children under the age of 16.


B. INFORMATION COLLECTED BY AUTOMATED MEANS 

When you use and interact with the Services, we automatically receive certain
information about your device, browser, and/or activity:

Device and usage information. Our servers will record information about the
device you use to connect to the Services and your usage of the Services.

 * Device and usage information. Our servers will record information about the
   device you use to connect to the Services and your usage of the Services.
   This information includes your device’s IP address, your device type, browser
   type, internet service provider, operating system, and unique device
   identifiers. It also includes activity information, such as the frequency
   with which you use the Services, the duration of such usage, the pages that
   you navigate to, links that you click, information related to your shopping
   services for Instacart (such as orders accepted, items found, and items
   replaced), and other ways that you interact with the Services. We also may
   use third party services that employ software code to record users’
   interactions with the Services. Session replays include users’ clicks, mouse
   movements, scrolls, and keystrokes/key touches during those sessions. These
   replays help us diagnose usability problems and identify areas for
   improvement.   
 * Location Information. When you access the Services, we may collect
   information about your device’s location. For instance, if you allow the
   Services to access location services through the permission system used by
   your device's operating system or browser, we may collect the precise
   location of your device. We use your location information to facilitate the
   prompt hand-off of pickup orders (where available), to assist you in finding
   nearby stores for which pickup or delivery are available, and for other
   similar purposes. We may also use such information for analytic purposes. You
   can choose whether or not your device’s location information is shared with
   us by adjusting the settings on your device or browser, or when prompted by
   the Instacart application.  We may also infer your general location, for
   example by using your device’s IP address.
 * Cookies, Pixels, and Other Tracking Technologies. When you visit our or
   otherwise interact with our Services, we (and our partners, advertisers, and
   third-party advertising networks) may automatically collect information about
   you using device identifiers, cookies, pixels, and similar technologies. We
   use this information for various purposes, including to: make the Services
   function properly; understand how you use the Services; personalize your
   experience; and measure, manage, display, and customize the advertisements
   you see. Our partners, advertisers, and third-party advertising networks may
   also use these technologies to collect information about your online activity
   over time and across different websites or online services. Browsers provide
   choices with respect to these technologies. For example, by modifying your
   browser preferences, you have the choice to accept all cookies or to be
   notified when a cookie is set. You can learn more about cookies and how they
   work at www.allaboutcookies.org. 

Analytics We use third-party analytics providers who may deploy cookies, pixels,
and similar technologies to analyze traffic to the Services and understand the
usage of the Services as well as the performance of advertisements. For example,
we use Google Analytics, an analytics tool that helps us understand how our
customers engage with the Services. To learn more about Google Analytics’ data
practices, please visit Google’s support page.  

Interest-Based or Online Behavioral Advertising. To make your experience on
Instacart more engaging, we may participate in interest-based advertising using
cookies, pixels, and other tracking technologies. This means that you may see
advertisements while using the Services that are tailored to you, or you may see
advertisements for Instacart on other online services, based on your use of the
Services or your browsing behavior across other online services. Some services
where we may advertise belong to ad networks that use your web browsing history
to choose which advertisements to display on their network services, which may
include advertisements from Instacart. You can learn more about interest-based
advertising, and navigate to options that will allow you to exercise your rights
to opt-out of online behavioral advertising, by visiting the Network Advertising
Initiative’s Learn More Page or the Digital Advertising Alliance. In addition,
some internet browsers, websites/platforms, and mobile devices allow you to
exercise certain choices with respect to interest-based advertising. Please
refer to the website that you are visiting, your browser, and/or your mobile
device settings for additional information.  

Please note that even if you opt-out using the tools listed above, you may
continue to see advertisements from Instacart and/or our partners; however,
these advertisements will not be as relevant to you.

Do Not Track. “Do Not Track” (“DNT”) is a developing standard for web browsers
that aims to inform the websites you visit that you do not want information
about your online activity collected over time and across third-party websites
or online services. Although we do our best to honor the privacy preferences of
our users, we do not interpret or respond to DNT or other similar signals from
your browser at this time. For more information,
visit http://www.allaboutdnt.com.


C. INFORMATION RECEIVED FROM THIRD PARTIES 

We may receive Personal Information about you from third parties. For example: 

 * Third Party Services. If you log in to the Services through a third-party
   service, we may receive some information about you and your use of that third
   party service. For example, if you choose to log in to the Services with your
   Facebook or Google account, we may receive information from these companies,
   such as your name and email address.
 * Prescriptions. If you use the Services for prescription delivery, the
   pharmacy processing your prescription will provide us with your name,
   delivery address, email address, birth date, telephone number, the total
   amount (including sales tax, where applicable) being charged to you for the
   prescription drug product(s) purchased, the prescription number(s) and in
   some case the total number of refills and your refill count (if you select to
   have refills fulfilled through Instacart). The pharmacy will also share
   whether the prescription drug product you have ordered requires temperature
   control. Additionally, if a prescription drug product delivered to you
   through the Services has been recalled, the pharmacy will share your name,
   email address, the date of the prescription drug product order, and the total
   amount to be refunded to you with us. 
 * Instacart Partner Sites. Partners who have implemented certain Instacart
   Services on their websites may also let us collect information about your use
   of their sites or applications or share such information with us. For
   example, if you use an Instacart Shoppable Recipe button on another site, we
   will receive information about your use of that button and the third-party
   site/app. 
 * Other third parties: We also may collect or receive personal Information
   relating to you from:
   * Our payment processors and partners (see below);
   * Partners who assist us in fraud prevention or in connection with claims or
     disputes;
   * Other Instacart customers if they refer you to our Services, send you a
     gift or other order delivery through our Services;
   * Instacart personal shoppers in connection with your delivery;
   * Partners with whom we work for advertising measurement, attribution, and
     analytics;
   * Companies that offer co-branded services or products;
   * Law enforcement, public health, and other governmental authorities; and
   * Publicly available sources.


2. PAYMENT PROCESSORS AND PARTNERS

When you pay for orders using a credit card or other payment method on our
Services, your credit card or other payment information is collected and
processed by our third-party payment processors. For example, if you pay with a
credit card, the payment information that you provide through the Services is
transmitted directly to our payment processor. We may receive limited
information about your payment card from our payment processors, such as the
last 4 digits of your card number and its expiration month and year. 

We also make available opportunities to pay for orders via other payment
partners that may redirect you to their websites to submit your payment
information. For instance, if you use PayPal or a “Buy Now Pay Later” partner to
make purchases through the Services, you will be directed to their websites to
provide your payment information. These payment partners’ privacy policies apply
to the information you provide to them through their website.  


3. INFORMATION USE

We use the Personal Information we collect or otherwise obtain about you for the
following purposes:  

 * Provide and manage the Services. We use your Personal Information in
   connection with the provision, administration, and management of the
   Services. 
 * Process your transactions. If you place an order through the Services, we
   will use your Personal Information to process your payment and facilitate the
   delivery of your order. This may include information provided to us by our
   payment processors and partners.
 * Provide customer support. We use your Personal Information to respond to your
   customer support communications and inquiries and assist you in your use of
   the Services.
 * Communicate with you. We use your Personal Information to provide you with
   relevant information about us or our Services (including details about our
   community affairs efforts) or to request information or feedback. These
   communications include sending you from time-to-time important updates about
   the Services, communications about changes to this Privacy Policy or other
   applicable terms and policies. 
 * Carry out our marketing and advertising activities. We (and our partners) use
   your Personal Information to send you marketing and promotional materials and
   communications, including interest-based and other advertisements, and to
   analyze and measure their effectiveness. Details on how to exercise your
   choices with respect to marketing and interest-based advertisements can be
   found in Your Choices and Data Rights below and Interest-Based or Online
   Behavioral Advertising above. 
 * Customize and personalize the Services. We use your Personal Information to
   help us understand which parts of the Services are of most interest to you
   and customize or personalize your experience. Based on how you browse, use,
   or otherwise interact with the Services, we display content, advertising,
   recommendations and otherwise personalize the Services to you. 
 * Identify usage trends and improve the Services. We use your Personal
   Information to help us (or our service providers and partners) conduct
   research and analytics about your use of the Services and identify usage
   trends. We also use your Personal Information to identify issues, test new
   features or changes in our features, and improve the Services.  
 * Maintain security and prevent fraud. We use your Personal Information to (a)
   help maintain the security and integrity of the Services, (b) detect,
   prevent, investigate, and protect you, our business, our users, and others
   from fraud, unauthorized transactions, and other unsafe activity, and (c)
   protect the safety, rights, or property of any person, the public, or
   Instacart.
 * Satisfy our legal obligations. We use your Personal Information to comply
   with applicable laws and regulations, respond to legal process, and/or
   respond to requests and communications from law enforcement authorities or
   other government officials. 
 * Community Affairs. Instacart is active in local communities as part of our
   mission to create a world where everyone has access to the food they love and
   more time to enjoy it together. We may use your information in connection
   with our community affairs efforts.
 * As otherwise necessary or appropriate. We will use your Personal Information
   for other purposes at your direction or with your consent.  

Please note that we may combine Personal Information that we collect (as
described above) with information from other sources and use the combined
information for the purposes described in this Privacy Policy. 


4. INFORMATION DISCLOSURE

We may disclose your Personal Information to the categories of recipients listed
below. 

 * Our affiliates and subsidiaries. We may disclose your Personal Information to
   our affiliates, subsidiaries, and other companies under common control and
   ownership for purposes consistent with this Privacy Policy and other business
   and operational purposes. 
 * Our service providers and third-party partners. We disclose your Personal
   Information to third parties that provide services to us, including: cloud
   storage services; system hosting, services; research partners; data security
   services; fraud prevention; payment processing services; delivery services;
   analytics services; legal services; map services. 
 * Our marketing and advertising partners. We may disclose your Personal
   Information to our marketing and advertising partners, including social media
   platforms, third-party advertising networks, and other parties to assist in
   serving and measuring our or their advertisements.   
 * Personal shoppers. If you place an order through the Services, we will
   disclose your Personal Information to the personal shopper who will pick it
   up and deliver it to you. Please note that the shopper will no longer have
   access to your Personal Information once your order has been delivered.  
 * Our retail partners. We may disclose your Personal Information to our retail
   partners in order to provide and maintain the Services. For example, if
   available in your region, when you buy alcohol using the Services, we may be
   required by law to share certain information with the retailer who makes the
   sale. This information could include, among other things, your name and
   delivery address; government-issued ID information; the quantity, brand,
   price, proof, and volume of the alcohol purchased; and your signature. We
   will also disclose your Personal Information to specific retailers when you
   enter your loyalty card information from that retailer so that information
   can be added to your loyalty card account.
 * Other users of the Services. We may disclose your Personal Information to
   other users of the Services if you choose to make such information public or
   you select sharing features on the Services. For example, if you share a
   recipe publicly on the Services, the recipe, along with your first name and
   last initial, will be viewable by other users. In addition, if you select to
   participate in a Family Account, the other Family Account member will see
   some of your information and carts. 
 * In connection with legal matters. We may share your information when we
   believe that the disclosure is reasonably necessary to comply with applicable
   laws, regulations, legal processes, or legal requests.   
 * Third parties in connection with a sale or business transaction. We may sell
   or purchase assets during the normal course of business. If another entity
   acquires us or any of our assets, information that we have collected may be
   transferred to such entity and its advisors leading up to and/or following
   the transaction. In addition, if any bankruptcy or reorganization proceeding
   is brought by or against us, information that we hold may be considered an
   asset of ours and may be sold or transferred to third parties.
 * Co-Branded Products. We offer services or sell product lines jointly with
   third-party businesses (such as co-branded credit cards) and we may share
   your Personal Information with companies that offer co-branded services or
   products.
 * Other third parties. We will disclose your Personal Information to other
   parties at your direction or with your consent. We may also disclose your
   Personal Information to other parties if we believe it necessary or
   appropriate either: (a) under applicable law; (b) to protect our operations
   and those of any of our affiliates; (c) to protect our rights, privacy,
   safety, or property, and/or those of others; or (d) to allow us to pursue
   available remedies or limit damages that we may sustain.   

We may disclose your Personal Information for other reasons that we will
describe at the time of information collection or prior to sharing your
information. 


5. PERSONAL HEALTH INFORMATION

Some of the information that we collect about you may relate to: (i) your past,
present or future physical or mental health or condition; (ii) the provision of
health care to you; or (iii) your past, present, or future payment for the
provision of health care (“Personal Health Information”). This Section governs
our use and disclosure of your Personal Health Information. If there is a
conflict between the terms of this Section and any other terms of this Privacy
Policy or the Instacart Terms of Services, the terms in this Section will
govern. 

To the extent that we receive, create, maintain, use, or disclose any of your
Personal Health Information, we will maintain the privacy and security of such
information as required by applicable law, including the Health Insurance
Portability and Accountability Act and the regulations promulgated under that
Act (“HIPAA”). 

If you reside in the U.S., your Personal Health Information is protected under
HIPAA and state law (depending on your state of residence). These laws give you
rights with respect to the access, use, and disclosure of Personal Health
Information by your health care providers, such as pharmacies, and us. When you
place a pharmacy order using the Services, the pharmacy responds as we have
described above in the “Information Collection” section by disclosing to
Instacart your status as a patient of the pharmacy, and in some cases your
prescription refill information if you select. Information concerning your
status as a patient of the pharmacy is protected by HIPAA. For a more complete
description of your rights under HIPAA and the uses and disclosures of your
Personal Health Information, please refer to your pharmacy's Notice of Privacy
Practices. We will not disclose your Personal Health Information without your
prior written consent with other people or non-affiliated companies unless: (i)
such disclosure is necessary in order to provide the Services; (ii) to your
pharmacy on their instruction, (iii) the Personal Health Information has been
“de-identified” so that it cannot identify you; (iv) such disclosure is required
by law; or (v) such disclosure is in connection with a business transaction or
bankruptcy proceeding.  


6. CHILDREN'S PRIVACY

We understand the importance of protecting the privacy of children, especially
in the online environment. The Services are not designed for or intentionally
directed to children under the age of 16, and we do not knowingly collect
Personal Information from children under the age of 16. If we become aware that
we have received Personal Information from an individual under the age of 16, we
will take reasonable steps to remove the individual’s Personal Information from
our records.      


7. THIRD-PARTY WEBSITES

Some links on the Services may redirect you to third-party websites and services
that we do not operate. We may also offer social sharing tools that let you
share actions on the Services with other websites and vice versa. The privacy
practices of these websites and services will be governed by their own privacy
policies. We encourage you to review and understand their privacy policies
before disclosing any Personal Information to them.  


8. INFORMATION SECURITY

We employ and maintain reasonable administrative, physical, and technical
measures designed to safeguard and protect Personal Information under our
control from unauthorized access, use, and disclosure. 

In addition, when we collect, maintain, access, use, or disclose your Personal
Health Information, we do so using systems and processes consistent with
information privacy and security requirements under applicable federal and state
laws, including, without limitation, HIPAA. Nevertheless, because no data
transmission or storage system is completely secure, we cannot guarantee the
security of your information. 


9. CROSS-BORDER TRANSFERS

Instacart operates a global business, and we use vendors located around the
world to help us run our business. Accordingly, the disclosures described above
may result in the transfer of your Personal Information outside of the country
or region in which you reside. For example, the Personal Information of
customers located in Canada will be transferred outside of Canada, including to
the United States. 

When we transfer your Personal Information outside of your country of residence,
we do so in accordance with applicable law and take appropriate steps to ensure
your information is protected. However, please note that while outside of the
jurisdiction in which you reside, some of your Personal Information will be
subject to applicable local laws, which may permit government and national
security authorities in those jurisdictions to access your Personal Information
in certain circumstances. 


10. INFORMATION RETENTION

We keep Personal Information only for as long as necessary to fulfill the
purposes for which we have collected it, including for the purposes of
satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for Personal Information, we
consider the amount, nature, and sensitivity of the Personal Information; the
potential risk of harm from unauthorized use or disclosure of the Personal
Information; the purposes for which we use the Personal Information; whether we
can achieve those purposes through other means; and the applicable laws that
require us to retain information for regulatory purposes or permit us to retain
the information to preserve our legal rights. 


11. YOUR CHOICES AND DATA RIGHTS

Depending on your place of residence, under applicable law, you may be able to,
you can make certain choices and exercise certain rights with respect to our use
of your Personal Information. Please note that rights and requests may be
subject to applicable exceptions. We will not discriminate against you if you
decide to exercise these rights:


A. CORRECT OR UPDATE YOUR ACCOUNT INFORMATION AND SETTINGS 

If you have created an account through the Services, you may review, correct, or
update your information (including your name, telephone number, delivery
address, and payment information) at any time by logging in to your account and
visiting the “Account Settings” page. Please note that changes to your settings
may require some time to take effect. 


B. EXERCISE YOUR MARKETING CHOICES

We may send you periodic marketing and promotional emails, push notifications
and/or text messages to your mobile device, and we will obtain your consent to
do so, where required by law. If you no longer wish to receive our marketing and
promotional communications, you may opt out of receiving them by following the
opt-out instructions included in any communication that you receive from us or
by visiting your Account Settings. Please note that even if you opt out of
receiving marketing and promotional communications from us, we may still send
you administrative and transactional messages from which you cannot opt out.    


C. REQUEST TO ACCESS OR DELETE YOUR PERSONAL INFORMATION

You may request that Instacart provide you with a copy of your Personal
Information or request that we delete your Personal Information. Prior to
processing your requests, we must verify the identity of the requestor to help
ensure that we do not for example provide your information to another person. To
do so, we require you to submit up to three pieces of Personal Information that
we then match against the account information we have on file for you. 

 * Account Holders. If you have an active Instacart account, click here to
   submit a request to access or delete your Personal Information. You will be
   prompted to re-log in to the Services.
 * Non-Account Holders. If you no longer have access to your Instacart account,
   please email us at customerprivacy@instacart.com to submit your requests. 
 * Authorized Agents. If you reside in California, Canada, or Colorado, you may
   authorize another person or entity to submit an access or deletion request on
   your behalf (an “Authorized Agent”). As part of our verification process, we
   will require proof concerning their status as an Authorized Agent. We will
   also require you to directly confirm with us that you provided the person or
   business entity with permission to submit the request. Authorized Agent can
   submit access and deletion requests by emailing us at
   customerprivacy@instacart.com. 


D. OPT-OUT OF THE SALES OR SHARING  (TARGETED ADVERTISING) (NOT AVAILABLE IN ALL
STATES)

Instacart sometimes shares information about you with certain partners including
social media publishers, to enable Instacart or those partners to bring your
personalized ads on third party sites or applications. We may also share
information with other partners in a manner that may be considered “sales” under
certain privacy laws. In certain states, you have the right to opt-out of this
information sharing or information sales. You may also have the right to opt out
of “Targeted Advertising,” as such term is defined in applicable privacy law. To
exercise your right to opt out, please click on this link. 


E. APPEALS

If you submit a request to exercise any of the rights described above and we do
not take action on the request, you may appeal our decision if you are in an
eligible jurisdiction. To appeal our decision, please email us at
customerprivacy@instacart.com with the subject line “Rights Request Appeal.”


12. DISCLOSURES FOR RESIDENTS OF CALIFORNIA

The California Consumer Privacy Act (“CCPA”) provides California residents with
certain rights. We are providing the following details regarding the categories
of Personal Information that we collect, use, and disclose relating to
California residents as required under the CCPA. 


A. PERSONAL INFORMATION COLLECTION AND DISCLOSURE 

As already described above, the following chart details the categories of
Personal Information we have collected about California residents in the past
twelve (12) months, the sources from which we’ve collected the information, the
categories of recipients to whom we have disclosed the information, and the
categories of recipients to whom we have sold or with whom we have “shared” the
information for cross-context behavioral advertising (“Behavioral Advertising”).

We also disclose information as explained above to law enforcement or government
agencies.

Category of Personal Information 

Source(s) 

Categories of parties to whom we have disclosed Personal Information for a
business purpose

Categories of parties with whom we have shared or to whom we have sold Personal
Information for Behavioral Advertising

Identifiers, including names, email addresses, IP addresses, postal address,
social media account handles and other similar identifiers.

 * Directly from individuals 
 * Through automated means 
 * Third-party sources 

 * Our service providers
 * Our research partners 
 * Our retail partners
 * Our personal shoppers
 * Companies that offer co-branded goods
 * Our affiliates
    
    

Our third-party partners, including marketing and advertising partners 

Protected classification characteristics under California or federal law,
including age. 

 * Directly from individuals 

 

 * Our service providers
 * Our personal shoppers
 * Our affiliates
 * Our retail partners
    
    

 

Commercial information, including products purchased, obtained, or considered
and other purchasing or consuming histories or tendencies. 

 * Directly from individuals 
 * Through automated means 
 * Third-party sources 

 * Our service providers
 * Our personal shoppers 
 * Our retail partners 
 * Companies that offer co-branded goods
 * Our affiliates

Our third-party partners, including marketing and advertising partners

Internet or other electronic network activity information, including browsing
history, search history, and information regarding individuals’ interactions
with the Services and ads. 

 * Through automated means 
 * Third-party sources 

 * Our service providers
 * Our affiliates

 

Our third-party partners, including marketing and advertising partners

Geolocation data 

Through automated means 

 * Our service providers
 * Our retailers
 * Our affiliates 

 

Audio, electronic, visual, or similar information, such as telephone call
recordings (where permitted by law). 

 * Directly from individuals 
 * Through automated means 

 * Our service providers
 * Our affiliates

 

 

Inferences, meaning inferences drawn from any of the information in the
categories listed above to create a profile about individuals reflecting their
preferences and/or behavior.  

 * Through automated means 
 * Third-party sources 

 * Our service providers
 * Our affiliates

 

Sensitive Personal Information, including driver’s license or state
identification card numbers, log-in information for accounts in combination with
passwords allowing access to the accounts, and precise geolocation information.
 

 * Directly from individuals 
 * Through automated means 

 

 * Our service providers
 * Our retailers


 
 
 

 

We also disclose your information as explained above to law enforcement or
government agencies.


B. SALE AND SHARING OF PERSONAL INFORMATION

As described above, we share your Personal Information for Behavioral
Advertising and may also disclose it to certain analytics or other vendors in a
manner that could be considered a “sale” under California law. Please see Your
Choices and Data Rights above for information on how to opt-out of such sharing
or sales. 

Alternatively, where available, you can use certain preference signals to
exercise your sale and sharing opt-out right automatically with all businesses
that you interact with online, including Instacart. If you enable a
browser-based opt-out preference signal that complies with the CCPA, such as
Global Privacy Control (GPC), upon receipt or detection, we will treat the
signal as a valid request to opt out of the sale or sharing of Personal
Information linked to that browser and any consumer profile we have associated
with that browser. Please note that if you use different browsers or browser
profiles, you will have to enable the signal on each one that you use. 


C. USE AND DISCLOSURE OF SENSITIVE PERSONAL INFORMATION

We only use or disclose sensitive Personal Information as necessary to provide
the Services; resist malicious, deceptive, fraudulent, or illegal actions
directed at our business; ensure the physical safety of natural persons; and
verify, maintain, and improve the quality of our Services. 


D. CONSUMER AFFAIRS

Under California Civil Code Section 1789.3, California residents are entitled to
the following specific consumer rights notice: If you have a question or
complaint regarding our website, please send an email to legal@instacart.com.
You may also contact us by writing to us at the address provided below under
Contact Information. California residents may reach the Complaint Assistance
Unit of the Division of Consumer Services of the California Department of
Consumer Affairs may be contacted in writing at 400 R Street, Suite 1080,
Sacramento, California 95814, or by telephone at (916) 445-1254 or (800)
952-5210.


13. DISCLOSURES FOR RESIDENTS OF NEVADA

We do not “sell” Personal Information as defined under Nevada law. 


14. DISCLOSURES FOR RESIDENTS OF CANADA

For information about the transfer and storage of your Personal Information
outside of Canada, please see Cross-Border Transfers above.

If you are a resident of Canada, you may submit an access or deletion request as
explained in Your Choices and Data Rights above.


15. CHANGES TO THIS PRIVACY POLICY

We may occasionally update this Privacy Policy to reflect changes in our
practices with respect to the collection, use, and disclosure of Personal
Information and/or changes in applicable law. 

The “Last updated” date at the top of this page indicates when this Privacy
Policy was last revised. If we make changes, we will revise the date at the top
of this Privacy Policy and, in the case of material changes to this Privacy
Policy, we may provide you with additional notice (such as a notice posted on
the Services or a message delivered to the email address that we have on file
for you).

We encourage you to review this Privacy Policy periodically to remain informed
about our information handling and privacy practices. 


16. CONTACT INFORMATION

Questions or comments about this Privacy Policy or our information handling
practices? Contact Instacart’s Global Privacy Team at:

Instacart

50 Beale Street, Suite 600

San Francisco, California 94105

privacy@instacart.com 

1-888-246-7822

For customer service inquiries, visit our Help Center.

If you have a disability and would like to access this Privacy Policy in an
alternative format, please contact us at (888) 317-8968. Instacart is committed
to making its electronic and information technologies accessible to individuals
with disabilities.

If you have comments concerning this website’s accessibility, please contact us
at the email address accessibility-feedback@instacart.com.


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