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REDEFINE YOUR PRICING STRATEGY


16-18 APRIL 2024 | HILTON MUNICH AIRPORT, MUNICH, GERMANY


REGISTER NOW!


ATTENDEES

 150+

SESSIONS

 55+

SPEAKERS

 50+

NETWORKING

 7+ hours

Pricing Strategy World Summit is a one of a kind platform that brings together
the worldwide Pricing, Revenue Management, Commercial, Marketing and Digital
Transformation community each year. Covering the main sectors of B2B, B2C and
Digital, Retail & E-Commerce in dedicated streams the conference provides as a
knowledge base for the global pricing community. With ground-breaking plenary
keynotes, focused streams and innovative solutions providers and startups, the
summit provides a total and complete insight into pricing innovations,
transformation and analysis.

DOWNLOAD BROCHURE


2024 SPEAKERS

GABOR KAPUS
VP COMMERCIAL POLICY, PRICING AND QUOTATION, TRANSFORMATION DEPLOYMENT
SCHNEIDER ELECTRIC, FRANCE

XAVIER CALERO MOLLUNA

EUROPE REVENUE GROWTH MANAGEMENT LEAD
KIMBERLY-CLARK, SPAIN

BEAU HELBERT 
GOOGLE CLOUD PRICING PRINCIPAL
GOOGLE, IRELAND

BENGI TURKEL
PRICING EXCELLENCE MANAGER
ERICSSON ANTENNA SYSTEM, UK

JÜRGEN OTTO LIEBERT
HEAD OF DI PRICING
SIEMENS, GERMANY

LAETITIA WAGNER
SENIOR MARKETING INSIGHTS & PLANNING MANAGER
KFC, GERMANY

JAMIE BOOTHROYD
VP GLOBAL PRICING & DATA INTELLIGENCE
BP, UK

NAZAR LUKASEVYCH
HEAD OF GLOBAL PRICING COMPETENCE CENTER
HILTI GROUP, GERMANY

JI-HOON DIERCKX

Chairman & CEO

PricingOne, Switzerland

DANIEL MEYER

Principal Commercial Excellence

sofatutor, Germany

STEFFEN ROHWER 

Head of Pricing; Proposals, Contract Management, Business Intelligence

Ericsson Antenna System, Germany

FERNANDO VENTUREIRA 

Chief Executive Officer

Stratence Partners, UK

MEET THE SPEAKERS


KEY TOPICS

AI & PRICING STRATEGY

 * Harnessing AI in pricing to help curb inflation.
 * Innovative use of CPQ.
 * The value of Machine Learning in improving margins and keeping sales.

ESTABLISHING A SUCCESSFUL PRICING TEAM

 * Creating and growing your pricing team.
 * How to assert the department's importance to Stakeholders.
 * Case studies of signifiant pricing transformations.

BEST PRACTICES FOR MARKET INTELLIGENCE

 * How to effectively analyse and harness data to drive sales and growth.
 * Price eleasticity & price setting excellence.
 * Utilising behavioural economics into customer analytics.

BEST STRATEGY FOR YOUR COMPANY

 * Value-based pricing strategy.
 * Opportunities and pitfalls in executing predictive methodologies.
 * Global vs. local pricing strategies.

VALUE & PRICING

 * Value pricing to different customer bases.
 * Imposing a culture of value withing your team's practices.
 * Value-based pricing on a concrete use case.

REVENUE GROWTH MANAGEMENT IN 2024

 * The RGM journey & how to adapt to global economic dynamics.
 * Pricing a new product & revenue strategy.
 * Driving sales through price increase & maintaining customer loyalty.

SUBSCRIPTION-BASED PRICING MODELLING

 * B2B/B2C subscription models.
 * Digital subscription pricing analytics.
 * Trade terms & Discount management.

THE FUTURE OF E-COMMERCE

 * Dynamic pricin: Changes and the outlook for the future.
 * The best practices for Budnling & Discounting in online retail.
 * How customer spnding patterns changes pre/post pandemic.

PRICE PACK ARCHITECTURE

 * Driving portfolio growth by diversifying product offerings at preferred
   prices.
 * Emphasizing the link between innovation and pricing.
 * How to adapt to diverse customer behaviours.


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ATTENDEE TESTIMONIALS

'I am extremely grateful to Ardensi to organize the event and enable to meet
with all the top niche pricing professionals "the cream" from all over the world
and motivate all the professionals to network and learn from each other. There
is no position/theory/book that would give the same experience than learning
from the bests'.

Pricing Manager, Goodyear Tire & Rubber Company

'Pricing Strategy World Summit is an event for all those companies looking for
reaching the excellence in Pricing matter as well as for those Companies just
starting to approach a new model of business more Pricing oriented. The event is
having content suitable for both ,Pricing beginners and Pricing experts too. The
level of presentation is very high, good content, great presenters'.

Pricing Director, Vertiv

'Great experience, diverse audience and a lot of ideas to take home and explore
further.' 

RGM Manager, Coca-Cola HBC

'I found the Pricing Strategy World Summit to be incredibly informaive, not just
in sharing best practices and learnings from other leaders, but also in looking
to the future in promoting diverse, inclusive and accessible communities'. 

WorldWide Pricing Director, HP Inc.


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#PRICINGWORLD

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Pricing Strategy World Summit is a one of a kind platform that brings together
the worldwide Pricing, Revenue Management, Commercial, Marketing and Digital
Transformation community each year.


SOCIAL MEDIA

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CONTACT US

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Phone: +49 (0) 176 704 98740
Email: registrations@ardensi.com

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