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Trends & Research


CHANGE IS COMING: TOMORROW’S CMO WANTS TO SHAKE UP THE WAY MARKETING TEAMS WORK

Read “Tomorrow’s CMO report”, which surveyed 1,100 marketers, to learn how the
pandemic has impacted their strategic, operational and creative approach to
marketing leadership.

09-22-2021



CMO by Adobe


HOW AGILITY, EMPATHY AND PURPOSE STEERED MASTERCARD DURING A PANDEMIC

Although Mastercard couldn’t possibly predict a worldwide pandemic, the global
financial services giant was ready to move all-digital when COVID-19 hit.

05-26-2021



Adobe Summit


THREE KEYS TO BUILDING AN AGILE BUSINESS TO BEAT THE COMPETITION

The COVID-19 pandemic has challenged organizations of all sizes and across
industries to become more agile and adapt to new realities.

04-29-2021



Adobe Summit


5 BAD BEHAVIORS THAT ARE WRECKING YOUR BUSINESS (AND HOW TO FIX THEM)

There are several factors that can help create a successful business in 2021 and
beyond, but there are also certain attitudes that turn customers off, ...

04-28-2021



Digital Transformation


3 MARKETING PREDICTIONS FOR A COOKIELESS WORLD

Third-party cookies are on the chopping block, bringing with it several
implications for the marketing industry and digital experience as a whole.

04-27-2021



Celebrating Women


HOW 3 WOMEN ENTREPRENEURS PIVOTED AMID A ONCE-IN-A-LIFETIME DISRUPTION

Women business owners have seen outsized hardship during the pandemic, and many
have shown unprecedented resilience in adapting to the crisis and innovating to
drive ...

03-25-2021



Customer Stories


AMPLIFYING HER VOICE – HOW WOMEN EXECUTIVES ARE HEARD

From the family room, to the boardroom, and now in the White House, we celebrate
the immeasurable impact of women in our community and in ...

03-08-2021



Digital Transformation


ADOBE DIGITAL TRENDS REPORT UNCOVERS BIG SHIFTS IN 2021 MARKETING PRIORITIES

The COVID-19 pandemic will continue to shape consumer behavior and, in turn, the
way brands market to them in 2021.

02-02-2021



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NEW YEAR, NEW LEADERSHIP: 5 SKILLS NEEDED TO SUCCEED IN 2021

Effective leadership has been imperative for business resilience during the
COVID-19 pandemic. But it hasn’t been easy.

01-28-2021



Data & Privacy


GREAT DIGITAL CITIZENSHIP IS KEY TO BEST PRACTICE CX IN A DIGITAL ECONOMY

The modern business world runs on data. The sum of all actions, interactions and
transactions serves as the currency that drives digital business forward—and
allows ...

01-26-2021



Marketing


NEW YEAR, NEW MARKETING: HOW MARKETERS CAN BECOME BETTER VERSIONS OF THEMSELVES
IN 2021

The arrival of a new year is a time to reflect on past accomplishments while
setting personal and professional goals. For marketers, the beginning of ...

01-26-2021



Digital Transformation


NEW YEAR’S RESOLUTIONS MARKETERS SHOULD MAKE – AND KEEP

A new year is a fresh start — and given the upheaval and uncertainty marketers
faced in 2020 amidst the COVID-19 pandemic, a blank slate ...

01-22-2021

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