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PROFILES

Audience intelligence and targeting

YouGov Profiles makes it simple to find and understand the audience that matters
most to you. It gives you the power to build and customize a portrait of your
consumers' entire world with unrivaled granularity. 

Our profiling database gives you access to hundreds of thousands of demographic,
psychographic, attitudinal and behavioral consumer metrics. 

Target your audience


DEFINE YOUR TARGET AUDIENCE

Combine unique filters to build up a portrait of the audience you need most,
incorporating media consumption, psychographics, demographics, and much more.

Powered by the world's largest connected dataset, YouGov Profiles gives
marketers a richer, more detailed portrait of their customers' entire lives.




UNDERSTAND YOUR AUDIENCE IN DEPTH

Discover everything you didn’t know about your audience with unrivaled
granularity.

Choose from hundreds of thousands of variables refreshed every week, including
brand usage and perception, hobbies and interests, and media consumption.




ENGAGE AT THE BEST POINT

Pinpoint the channels and mediums your audience loves and talk to them when they
most want to listen.

By tailoring your message to your target group and relaying it at the right time
and in the right space, you can build relationships with new customers, reengage
former ones, and remain ever-present and relevant with current buyers.


BENEFITS


GRANULAR AUDIENCE PROFILING, MADE SIMPLE


24HR CLOUD PLATFORM

Your data sets are stored in our cloud-based, high performance data store.


EASY AND INTERACTIVE

Our drag and drop interface allows anyone to quickly build and view the data
they need.


RESEARCH INTUITIVE

Special features make survey data analysis simple.


WEEKLY UPDATES

The data sets are refreshed every week, with intelligence straight from
consumers.


FLEXIBLE

Create your own custom filters and variables to draw out data that means the
most to you.


COLLABORATIVE

Share data sets and custom filters with colleagues.


SMART

YouGov’s Z score automatically highlights important variables that distinguish
groups.


CUSTOMIZABLE

Re-contact defined segments with your own questions or run surveys and upload
the data back into your YouGov Profiles account.


DEPTH OF COMPARISON

Compare data over specific time frames, global variables, pre-coded variables
(e.g. income) and more, in all markets.


DISCOVER  WHAT  YOU DIDN’T KNOW ABOUT YOUR AUDIENCE

YouGov Profiles holds 250,000+ data variables about YouGov panelists, enabling
you to gauge information you never knew about your audience to plan and activate
the strongest campaigns against your objectives.

Build a portrait of your audience using variables across the following
categories:

 * Audiences

 * Brand Use & Perception

 * Consumer Behaviour

   

 * Current Events

 * Custom

 * Media Habits

   


SELECTED CASE STUDIES

ARTICLE
4 months ago

How Molson Coors used YouGov's connected data to measure the impact of featuring
in a Netflix series



ARTICLE
5 months ago

How Miral used YouGov connected data solutions to improve brand health and
understand their audience



ARTICLE
6 months ago

How Back Market used their subscription to YouGov BrandIndex and Profiles to
monitor brand awareness





DISCOVER HOW YOUGOV CAN HELP YOU


BRANDINDEX

Brand tracking that covers hundreds of sectors and thousands of brands.




CUSTOM RESEARCH

Commission 100% custom consumer, market, and competitor research.




RE-CONTACT

Targeted surveys pushed to particular respondents to dig deeper.




AUDIENCE DATA

Meet objectives with addressable audiences made available for ad targeting.




YOUGOV SIGNAL

Social listening platform that monitors conversation and sentiment on the web.




DIRECT

Run rapid ad and concept testing on our self-service research platform.

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ABOUT YOUGOV

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.



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 * Singapore
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * United Kingdom
 * United States
 * Vietnam
   

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.

Company
 * About Us
 * Contact Us
 * Careers
 * Investor relations
 * Press Office
   

Global sites
 * Australia
 * China
 * Denmark
 * Finland
 * France
 * Germany
 * Hong Kong
 * India
 * Indonesia
 * Italy
 * Malaysia
 * Mexico
 * Middle East
 * Norway
 * Pakistan
 * Philippines
 * Poland
 * Singapore
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * United Kingdom
 * United States
 * Vietnam
   

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