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digiday.com Open in urlscan Pro
192.0.66.72  Public Scan

Go To Rescan Add Verdict Report
Submitted URL: http://digiday.cmail7.com/t/t-l-vkjdtdl-jkkuiyuihd-yh/
Effective URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-fa...
Submission: On February 05 via api from US — Scanned from US
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 31 IPs in 2 countries across 22 domains to perform 93 HTTP transactions. The main IP is 192.0.66.72, located in San Francisco, United States and belongs to AUTOMATTIC, US. The main domain is digiday.com. The Cisco Umbrella rank of the primary domain is 278555.
TLS certificate: Issued by R3 on January 13th 2024. Valid for: 3 months.
This is the only time digiday.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 54.186.200.132 16509 (AMAZON-02)
36 192.0.66.72 2635 (AUTOMATTIC)
2 2606:4700::68... 13335 (CLOUDFLAR...)
3 2606:4700::68... 13335 (CLOUDFLAR...)
1 2600:9000:21d... 16509 (AMAZON-02)
1 18.164.101.60 16509 (AMAZON-02)
1 18.164.116.100 16509 (AMAZON-02)
2 192.0.76.3 2635 (AUTOMATTIC)
2 2607:f8b0:400... 15169 (GOOGLE)
2 2607:f8b0:400... 15169 (GOOGLE)
1 2600:1f18:44f... 14618 (AMAZON-AES)
4 2607:f8b0:400... 15169 (GOOGLE)
1 34.194.161.83 14618 (AMAZON-AES)
4 2600:141b:1c0... 20940 (AKAMAI-ASN1)
1 2607:f8b0:400... 15169 (GOOGLE)
1 104.26.3.32 13335 (CLOUDFLAR...)
1 199.232.36.157 54113 (FASTLY)
1 34.36.213.229 396982 (GOOGLE-CL...)
1 54.234.200.2 14618 (AMAZON-AES)
1 2607:f8b0:400... 15169 (GOOGLE)
1 2606:4700::68... 13335 (CLOUDFLAR...)
4 2607:f8b0:400... 15169 (GOOGLE)
1 104.244.42.69 13414 (TWITTER)
1 104.244.42.3 13414 (TWITTER)
5 2607:f8b0:400... 15169 (GOOGLE)
3 145.40.89.32 54825 (PACKET)
5 2607:f8b0:400... 15169 (GOOGLE)
3 34.107.204.85 396982 (GOOGLE-CL...)
1 2606:4700::68... 13335 (CLOUDFLAR...)
2 2607:f8b0:400... 15169 (GOOGLE)
1 2607:f8b0:400... 15169 (GOOGLE)
93 31
1    54.186.200.132 (Boardman, United States)

ASN16509 (AMAZON-02, US)
PTR: ec2-54-186-200-132.us-west-2.compute.amazonaws.com
digiday.cmail7.com
36    192.0.66.72 (San Francisco, United States)

ASN2635 (AUTOMATTIC, US)
digiday.com
2    2606:4700::6813:d483 (United States)

ASN13335 (CLOUDFLARENET, US)
www.lightboxcdn.com
3    2606:4700::6812:eff8 (United States)

ASN13335 (CLOUDFLARENET, US)
experience.tinypass.com
cdn.tinypass.com
id.tinypass.com
1    2600:9000:21dd:2400:8:2ae1:d740:93a1 (United States)

ASN16509 (AMAZON-02, US)
cdn.viafoura.net
1    18.164.101.60 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-164-101-60.jfk50.r.cloudfront.net
cdn.parsely.com
1    18.164.116.100 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-164-116-100.jfk50.r.cloudfront.net
js.createsend1.com
2    192.0.76.3 (San Francisco, United States)

ASN2635 (AUTOMATTIC, US)
stats.wp.com
pixel.wp.com
2    2607:f8b0:4006:821::2008 (United States)

ASN15169 (GOOGLE, US)
www.googletagmanager.com
2    2607:f8b0:4006:806::2002 (United States)

ASN15169 (GOOGLE, US)
www.googletagservices.com
1    2600:1f18:44f0:4851:aea4:7036:dfd4:445c (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
api.viafoura.co
4    2607:f8b0:4006:80e::2002 (United States)

ASN15169 (GOOGLE, US)
securepubads.g.doubleclick.net
1    34.194.161.83 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-34-194-161-83.compute-1.amazonaws.com
p1.parsely.com
4    2600:141b:1c00:208c::268b (Secaucus, United States)

ASN20940 (AKAMAI-ASN1, NL)
cdn.cxense.com
1    2607:f8b0:4006:80c::2002 (United States)

ASN15169 (GOOGLE, US)
googleads.g.doubleclick.net
1    104.26.3.32 (None, )

ASN13335 (CLOUDFLARENET, US)
frontend-test.secureprivacy.ai
1    199.232.36.157 (New York, United States)

ASN54113 (FASTLY, US)
static.ads-twitter.com
1    34.36.213.229 (Kansas City, United States)

ASN396982 (GOOGLE-CLOUD-PLATFORM, US)
PTR: 229.213.36.34.bc.googleusercontent.com
cdn.pendo.io
1    54.234.200.2 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-54-234-200-2.compute-1.amazonaws.com
i.viafoura.co
1    2607:f8b0:4006:80b::2001 (United States)

ASN15169 (GOOGLE, US)
5e10c9856c3c9bc216aa2c980e244a4a.safeframe.googlesyndication.com
1    2606:4700::6811:c376 (United States)

ASN13335 (CLOUDFLARENET, US)
c2.piano.io
4    2607:f8b0:4006:824::2004 (United States)

ASN15169 (GOOGLE, US)
www.google.com
1    104.244.42.69 (United States)

ASN13414 (TWITTER, US)
t.co
1    104.244.42.3 (United States)

ASN13414 (TWITTER, US)
analytics.twitter.com
5    2607:f8b0:4006:81d::2001 (United States)

ASN15169 (GOOGLE, US)
tpc.googlesyndication.com
3    145.40.89.32 (Ashburn, United States)

ASN54825 (PACKET, US)
p1cluster.cxense.com
comcluster.cxense.com
id.cxense.com
5    2607:f8b0:4006:822::2002 (United States)

ASN15169 (GOOGLE, US)
pagead2.googlesyndication.com
3    34.107.204.85 (Kansas City, United States)

ASN396982 (GOOGLE-CLOUD-PLATFORM, US)
PTR: 85.204.107.34.bc.googleusercontent.com
data.pendo.io
1    2606:4700::6812:a07e (United States)

ASN13335 (CLOUDFLARENET, US)
buy.tinypass.com
2    2607:f8b0:4006:80f::200e (United States)

ASN15169 (GOOGLE, US)
www.google-analytics.com
1    2607:f8b0:4004:c1b::9c (Washington, United States)

ASN15169 (GOOGLE, US)
stats.g.doubleclick.net
Apex Domain
Subdomains		 Transfer
36 digiday.com
digiday.com — Cisco Umbrella Rank: 278555
607 KB
11 googlesyndication.com
5e10c9856c3c9bc216aa2c980e244a4a.safeframe.googlesyndication.com
tpc.googlesyndication.com — Cisco Umbrella Rank: 157
pagead2.googlesyndication.com — Cisco Umbrella Rank: 110
169 KB
7 cxense.com
cdn.cxense.com — Cisco Umbrella Rank: 5068
p1cluster.cxense.com — Cisco Umbrella Rank: 9714
comcluster.cxense.com — Cisco Umbrella Rank: 4535
id.cxense.com — Cisco Umbrella Rank: 10570
82 KB
6 doubleclick.net
securepubads.g.doubleclick.net — Cisco Umbrella Rank: 209
googleads.g.doubleclick.net — Cisco Umbrella Rank: 38
stats.g.doubleclick.net — Cisco Umbrella Rank: 79
163 KB
4 google.com
www.google.com — Cisco Umbrella Rank: 2
1 KB
4 pendo.io
cdn.pendo.io — Cisco Umbrella Rank: 750
data.pendo.io — Cisco Umbrella Rank: 723
145 KB
4 tinypass.com
experience.tinypass.com — Cisco Umbrella Rank: 8537
cdn.tinypass.com — Cisco Umbrella Rank: 6134
id.tinypass.com — Cisco Umbrella Rank: 15009
buy.tinypass.com — Cisco Umbrella Rank: 6622
118 KB
2 google-analytics.com
www.google-analytics.com — Cisco Umbrella Rank: 27
21 KB
2 viafoura.co
api.viafoura.co — Cisco Umbrella Rank: 13187
i.viafoura.co — Cisco Umbrella Rank: 13541
3 KB
2 googletagservices.com
www.googletagservices.com — Cisco Umbrella Rank: 230
95 KB
2 googletagmanager.com
www.googletagmanager.com — Cisco Umbrella Rank: 37
189 KB
2 wp.com
stats.wp.com — Cisco Umbrella Rank: 2723
pixel.wp.com — Cisco Umbrella Rank: 2679
3 KB
2 parsely.com
cdn.parsely.com — Cisco Umbrella Rank: 3040
p1.parsely.com — Cisco Umbrella Rank: 2229
26 KB
2 lightboxcdn.com
www.lightboxcdn.com — Cisco Umbrella Rank: 5668
2 KB
1 twitter.com
analytics.twitter.com — Cisco Umbrella Rank: 789
394 B
1 t.co
t.co — Cisco Umbrella Rank: 656
376 B
1 piano.io
c2.piano.io — Cisco Umbrella Rank: 5593
2 KB
1 ads-twitter.com
static.ads-twitter.com — Cisco Umbrella Rank: 745
15 KB
1 secureprivacy.ai
frontend-test.secureprivacy.ai
1 createsend1.com
js.createsend1.com — Cisco Umbrella Rank: 28461
5 KB
1 viafoura.net
cdn.viafoura.net — Cisco Umbrella Rank: 12957
15 KB
1 cmail7.com
digiday.cmail7.com
723 B
93 22
Domain Requested by
36 digiday.com digiday.com
5 pagead2.googlesyndication.com securepubads.g.doubleclick.net
tpc.googlesyndication.com
www.googletagservices.com
5 tpc.googlesyndication.com securepubads.g.doubleclick.net
tpc.googlesyndication.com
4 www.google.com digiday.com
securepubads.g.doubleclick.net
tpc.googlesyndication.com
4 cdn.cxense.com cdn.tinypass.com
cdn.cxense.com
4 securepubads.g.doubleclick.net www.googletagservices.com
securepubads.g.doubleclick.net
digiday.com
3 data.pendo.io cdn.pendo.io
2 www.google-analytics.com digiday.com
www.google-analytics.com
2 www.googletagservices.com digiday.com
securepubads.g.doubleclick.net
2 www.googletagmanager.com digiday.com
www.googletagmanager.com
2 www.lightboxcdn.com digiday.com
1 stats.g.doubleclick.net www.google-analytics.com
1 buy.tinypass.com cdn.tinypass.com
1 id.cxense.com cdn.cxense.com
1 comcluster.cxense.com cdn.cxense.com
1 p1cluster.cxense.com cdn.cxense.com
1 analytics.twitter.com digiday.com
1 t.co digiday.com
1 c2.piano.io cdn.tinypass.com
1 5e10c9856c3c9bc216aa2c980e244a4a.safeframe.googlesyndication.com securepubads.g.doubleclick.net
1 i.viafoura.co digiday.com
1 id.tinypass.com cdn.tinypass.com
1 cdn.pendo.io digiday.com
1 static.ads-twitter.com www.googletagmanager.com
1 frontend-test.secureprivacy.ai www.googletagmanager.com
1 googleads.g.doubleclick.net www.googletagmanager.com
1 p1.parsely.com digiday.com
1 pixel.wp.com digiday.com
1 api.viafoura.co cdn.viafoura.net
1 cdn.tinypass.com experience.tinypass.com
1 stats.wp.com digiday.com
1 js.createsend1.com digiday.com
1 cdn.parsely.com digiday.com
1 cdn.viafoura.net digiday.com
1 experience.tinypass.com digiday.com
1 digiday.cmail7.com 1 redirects
93 36
Subject Issuer Validity Valid
digiday.com
R3		 2024-01-13 -
2024-04-12		 3 months crt.sh
lightboxcdn.com
Cloudflare Inc ECC CA-3		 2023-10-09 -
2024-10-08		 a year crt.sh
sni.cloudflaressl.com
Cloudflare Inc ECC CA-3		 2023-08-13 -
2024-08-12		 a year crt.sh
viafoura.com
Amazon RSA 2048 M02		 2023-08-08 -
2024-09-06		 a year crt.sh
*.parsely.com
Amazon RSA 2048 M02		 2023-05-06 -
2024-06-03		 a year crt.sh
*.createsend1.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1		 2023-08-07 -
2024-08-10		 a year crt.sh
*.wp.com
Sectigo ECC Domain Validation Secure Server CA		 2023-11-28 -
2024-12-28		 a year crt.sh
*.google-analytics.com
GTS CA 1C3		 2024-01-09 -
2024-04-02		 3 months crt.sh
*.g.doubleclick.net
GTS CA 1C3		 2024-01-09 -
2024-04-02		 3 months crt.sh
*.cxense.com
DigiCert TLS RSA SHA256 2020 CA1		 2023-04-14 -
2024-04-13		 a year crt.sh
ads-twitter.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1		 2023-07-21 -
2024-07-19		 a year crt.sh
cdn.pendo.io
GTS CA 1D4		 2024-02-01 -
2024-05-01		 3 months crt.sh
piano.io
Cloudflare Inc ECC CA-3		 2023-03-27 -
2024-03-26		 a year crt.sh
www.google.com
GTS CA 1C3		 2024-01-09 -
2024-04-02		 3 months crt.sh
t.co
DigiCert Global G2 TLS RSA SHA256 2020 CA1		 2024-01-04 -
2025-01-02		 a year crt.sh
*.twitter.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1		 2023-11-07 -
2024-11-05		 a year crt.sh
tpc.googlesyndication.com
GTS CA 1C3		 2024-01-09 -
2024-04-02		 3 months crt.sh
pendo.io
GTS CA 1D4		 2024-01-30 -
2024-04-29		 3 months crt.sh
*.google.com
GTS CA 1C3		 2024-01-09 -
2024-04-02		 3 months crt.sh

This page contains 6 frames:

Primary Page: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Frame ID: CCBB1F2A2965D6923E66B66DEC40D113
Requests: 79 HTTP requests in this frame

Frame: https://5e10c9856c3c9bc216aa2c980e244a4a.safeframe.googlesyndication.com/safeframe/1-0-40/html/container.html
Frame ID: 5DD721B100C027485F0D6FDC9BE62AE3
Requests: 1 HTTP requests in this frame

Frame: https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjssZL2VF-rs2ZQAhpdePtb5DF2QGJVZyXJosziJiG8KIuLRZoXx2Pnv9enRzXRzsrPXtqXmz2ArmXqOCne-14ghlNGRiJ-uKfl-zAW5UXFf_cipRpWj8js1Tjwp2BeLHcQSqKTaZT6VbVcPROj_JnI60IBo35YkXV4Cxj4pnsU8e2LGgNsWmVE9lyY7zXEL6AP2rZB4wJKI7HpLXWjvsB4HZMmUObw3k8lNL7uRztVMu8KTn9tjhoiRHIZ7UL7yjCG0IlJp_ATcKT0c8dLnt1qblAZ5lt6TOCVsntVJ1Izvw4kxgvY_4inAl_0p4bgRugx4R2qNgBqD6Gttwb6xnAbIIatjWOxQGWEqZfE3OvQ&sai=AMfl-YTU5iNfVbPem_QNHaAB2TyJ_kp1FcYBSgWeLh00bkfPnHDb7-ADErOWpk_9kodY2fzd28YUt-LpLxQmCIYMqM2OuAS8fH9kDn4wqCk9hZogla-ECGnpjE2DkCevdw&sig=Cg0ArKJSzAu3-QKEDqLeEAE&uach_m=%5BUACH%5D&adurl=
Frame ID: 41F42B4E0ADF53FB5574D5C297B7A776
Requests: 8 HTTP requests in this frame

Frame: https://cdn.cxense.com/sp1.html
Frame ID: 94282BD5C725D6021B1BACC5B1595CBC
Requests: 4 HTTP requests in this frame

Frame: https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
Frame ID: 81F7D536344C522B01E2E926F6D53E01
Requests: 3 HTTP requests in this frame

Frame: https://www.google.com/recaptcha/api2/aframe
Frame ID: 841BE3318356B66C9424FC7F89D918E5
Requests: 2 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Page Title

Q&A: Why advertisers are leveraging marketing mix modeling to quantify external sales factors  - Digiday

Page URL History Show full URLs

  1. http://digiday.cmail7.com/t/t-l-vkjdtdl-jkkuiyuihd-yh/ HTTP 302
    https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quanti... Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • <link rel=["']stylesheet["'] [^>]+/wp-(?:content|includes)/
  • /wp-(?:content|includes)/
Overall confidence: 100%
Detected patterns
  • bootstrap(?:[^>]*?([0-9a-fA-F]{7,40}|[\d]+(?:.[\d]+(?:.[\d]+)?)?)|)[^>]*?(?:\.min)?\.js
Overall confidence: 100%
Detected patterns
  • googletagservices\.com/tag/js/gpt(?:_mobile)?\.js
Overall confidence: 100%
Detected patterns
  • googlesyndication\.com/
Overall confidence: 100%
Detected patterns
  • google-analytics\.com/(?:ga|urchin|analytics)\.js
Overall confidence: 100%
Detected patterns
  • googletagmanager\.com/gtm\.js
  • googletagmanager\.com/gtag/js
Overall confidence: 100%
Detected patterns
  • lightbox(?:-plus-jquery)?.{0,32}\.js

Page Statistics

93
Requests

100 %
HTTPS

55 %
IPv6

22
Domains

36
Subdomains

31
IPs

2
Countries

1692 kB
Transfer

4442 kB
Size

33
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. http://digiday.cmail7.com/t/t-l-vkjdtdl-jkkuiyuihd-yh/ HTTP 302
    https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis& Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

93 HTTP transactions

Resource
Path		 Size
x-fer		 Type
MIME-Type
Primary Request /
digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/
Redirect Chain
  • http://digiday.cmail7.com/t/t-l-vkjdtdl-jkkuiyuihd-yh/
  • https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
110 KB
20 KB 		Document
General
Check archive.org
Download Go to
Full URL
https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
192.0.66.72 San Francisco, United States, ASN2635 (AUTOMATTIC, US),
Reverse DNS
Software
nginx /
Resource Hash
55f7f5a96c8e00c804a11688328fcc9ef4d18c3b22f33b2f2e900b26927a70f3
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36
accept-language
en-US,en;q=0.9

Response headers

accept-ranges
bytes
age
0
cache-control
max-age=300, must-revalidate
content-encoding
br
content-type
text/html; charset=UTF-8
date
Mon, 05 Feb 2024 22:17:24 GMT
host-header
a9130478a60e5f9135f765b23f26593b
server
nginx
vary
Accept-Encoding
x-cache
miss
x-frame-options
SAMEORIGIN
x-hacker
If you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-rq
mia1 96 184 443

Redirect headers

Cache-Control
private
Connection
keep-alive
Content-Length
413
Content-Type
text/html; charset=utf-8
Date
Mon, 05 Feb 2024 22:17:23 GMT
Location
https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
P3P
CP="OTI DSP COR CUR IVD CONi OTPi OUR IND UNI STA PRE"
Referrer-Policy
no-referrer-when-downgrade
Server
_waflopenresty/1.11.2.2
X-Content-Type-Options
nosniff
X-Frame-Options
SAMEORIGIN
X-Robots-Tag
noindex, nofollow
X-XSS-Protection
1; mode=block
/
digiday.com/_static/ 		108 KB
15 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://digiday.com/_static/??-eJyNi1EOQDAQBS+klhDiQ5yl2pKNtZpuRXp7RCI+fc6bN3B4ZTaOjiN42mdkAW0V6eSCgJEPKTv5/Foy+N+8f2RDu3WPtigRRtrMogjHoEMCiYlcviLfxbD2ZVs0TV2VVXcCOrA6yw==
Requested by
Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
192.0.66.72 San Francisco, United States, ASN2635 (AUTOMATTIC, US),
Reverse DNS
Software
nginx /
Resource Hash
c228e9106002280dfe7af5431942001902acc7c2ccc4a7fb85496ec10e1eb4a1

Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
content-encoding
br
x-rq
mia1 96 184 443
last-modified
Tue, 30 Jan 2024 19:32:19 GMT
server
nginx
vary
Accept-Encoding
x-cache
HIT
content-type
text/css;charset=utf-8
cache-control
max-age=31536000
/
digiday.com/_static/ 		15 KB
4 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://digiday.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpobmJmZGBuaGAAARKsu2w==
Requested by
Host: digiday.com
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URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H2
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URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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x-rq
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server
nginx
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
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server
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URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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server
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https://digiday.com/wp-includes/js/dist/i18n.min.js?ver=7701b0c3857f914212ef
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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nginx
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https://digiday.com/wp-content/mu-plugins/wp-parsely-3.13/build/loader.js?ver=f5c2d06f6755fda3f6d4
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H2
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HIT
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https://cdn.parsely.com/keys/digiday.com/p.js?ver=3.13.3
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H2
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https://js.createsend1.com/javascript/copypastesubscribeformlogic.js?ver=1.0
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H2
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content-encoding
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URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H2
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network-article.min.js
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
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TLS 1.3, , AES_128_GCM
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date
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content-encoding
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server
nginx
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content-type
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gtm.js
www.googletagmanager.com/ 		279 KB
96 KB 		Script
General
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https://www.googletagmanager.com/gtm.js?id=GTM-K62HL6S
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H2
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content-encoding
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strict-transport-security
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alt-svc
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29 KB 		Script
General
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URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
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date
Mon, 05 Feb 2024 22:17:24 GMT
content-encoding
br
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p3p
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https://digiday.com/wp-content/themes/digiday/client/new-assets/images/digiday_logo.svg
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Host: digiday.com
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Protocol
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nginx /
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Request headers

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Response headers

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content-encoding
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server
nginx
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vary
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Full URL
data:truncated
Protocol
DATA
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User-Agent
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Response headers

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Full URL
data:truncated
Protocol
DATA
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Full URL
https://digiday.com/wp-content/themes/digiday/new-static/fonts/b4e3c51c317dc47eb1c2a19330e2ccc6.woff2
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Request headers

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Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
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last-modified
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server
nginx
etag
"638ebd7c-6840"
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Full URL
https://digiday.com/wp-content/themes/digiday/new-static/fonts/fcff7d7cb5ca23c06333819a33c92f3e.woff2
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Host: digiday.com
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Response headers

date
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x-rq
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last-modified
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server
nginx
etag
"638ebd7c-66b0"
x-cache
HIT
content-type
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Download Go to
Full URL
data:truncated
Protocol
DATA
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Reverse DNS
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Request headers

Referer
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accept-language
en-US,en;q=0.9
User-Agent
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Response headers

Content-Type
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62 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://digiday.com/wp-content/themes/digiday/new-static/fonts/1e91381cb4c002cdd7262be05a4b7510.woff2
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nginx /
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Request headers

Referer
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Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
mia1 96 184 443
last-modified
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server
nginx
etag
"638ebd7c-f6e8"
x-cache
HIT
content-type
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Download Go to
Full URL
https://digiday.com/wp-content/themes/digiday/new-static/fonts/2485f3187833c08171eccf30502f29a8.woff2
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Host: digiday.com
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Request headers

Referer
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Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
mia1 96 185 443
last-modified
Tue, 06 Dec 2022 03:56:44 GMT
server
nginx
etag
"638ebd7c-10b80"
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HIT
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Download Go to
Full URL
https://digiday.com/wp-content/themes/digiday/new-static/fonts/3113599c81842ebf9458615bcca7d689.woff2
Requested by
Host: digiday.com
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nginx /
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Request headers

Referer
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Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
mia1 96 185 443
last-modified
Tue, 06 Dec 2022 03:56:44 GMT
server
nginx
etag
"638ebd7c-8518"
x-cache
HIT
content-type
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5 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://digiday.com/wp-content/uploads/sites/3/2024/01/Screenshot-2024-01-30-at-8.56.13-AM.png?resize=68,68
Requested by
Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
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nginx /
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Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
mia1 80 130 443
last-modified
Tue, 30 Jan 2024 15:21:02 GMT
server
nginx
etag
"e8e8b9e82ef553fc"
vary
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x-cache
HIT
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cache-control
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accept-ranges
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content-length
5256
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digiday.com/wp-content/uploads/sites/3/2024/01/ 		6 KB
6 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://digiday.com/wp-content/uploads/sites/3/2024/01/Clinch-banner.png?resize=68,68
Requested by
Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
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192.0.66.72 San Francisco, United States, ASN2635 (AUTOMATTIC, US),
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nginx /
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Request headers

accept-language
en-US,en;q=0.9
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https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
mia1 86 237 443
last-modified
Thu, 25 Jan 2024 14:11:55 GMT
server
nginx
etag
"3ab07eede1460ee9"
vary
Accept
x-cache
HIT
content-type
image/webp
cache-control
max-age=31536000
accept-ranges
bytes
content-length
5634
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digiday.com/wp-content/uploads/sites/3/2023/03/ 		1 KB
1 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://digiday.com/wp-content/uploads/sites/3/2023/03/broken-cookie-jar-01-1.jpeg?resize=68,68
Requested by
Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
192.0.66.72 San Francisco, United States, ASN2635 (AUTOMATTIC, US),
Reverse DNS
Software
nginx /
Resource Hash
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Request headers

accept-language
en-US,en;q=0.9
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https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
mia1 80 86 443
last-modified
Fri, 02 Feb 2024 03:07:08 GMT
server
nginx
etag
"ab19abed00d45796"
vary
Accept
x-cache
HIT
content-type
image/webp
cache-control
max-age=31536000
accept-ranges
bytes
content-length
1246
amazon-streaming-wars.jpg
digiday.com/wp-content/uploads/sites/3/2022/08/ 		956 B
1 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://digiday.com/wp-content/uploads/sites/3/2022/08/amazon-streaming-wars.jpg?resize=68,68
Requested by
Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
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192.0.66.72 San Francisco, United States, ASN2635 (AUTOMATTIC, US),
Reverse DNS
Software
nginx /
Resource Hash
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Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:24 GMT
x-rq
mia1 80 86 443
last-modified
Tue, 30 Jan 2024 06:24:24 GMT
server
nginx
etag
"26ebeff62c29f00a"
vary
Accept
x-cache
HIT
content-type
image/webp
cache-control
max-age=31536000
accept-ranges
bytes
content-length
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nginx
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keep-alive
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Protocol
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TLS 1.3, , AES_256_GCM
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Mon, 05 Feb 2024 22:17:25 GMT
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js
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93 KB 		Script
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URL: https://www.googletagmanager.com/gtm.js?id=GTM-K62HL6S
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H2
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date
Mon, 05 Feb 2024 22:17:24 GMT
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pragma
no-cache
date
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content-encoding
br
x-content-type-options
nosniff
server
cafe
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expires
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URL: https://www.googletagmanager.com/gtm.js?id=GTM-K62HL6S
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H2
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TLS 1.3, , AES_128_GCM
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Request headers

accept-language
en-US,en;q=0.9
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https://digiday.com/
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content-encoding
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144 KB 		Script
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accept-language
en-US,en;q=0.9
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User-Agent
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Response headers

pragma
no-cache
date
Mon, 05 Feb 2024 22:17:25 GMT
content-security-policy
script-src 'none'; object-src 'none'
x-content-type-options
nosniff
server
cafe
content-type
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p3p
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alt-svc
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content-length
42
x-xss-protection
0
expires
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adsct
t.co/i/ 		43 B
376 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://t.co/i/adsct?bci=1&eci=1&event_id=fdcc017b-97f5-4fb4-a8ca-d98336eb951d&integration=advertiser&p_id=Twitter&p_user_id=0&pl_id=9aa12db9-f1d3-4cef-bac4-4c8cad3a32e2&tw_document_href=https%3A%2F%2Fdigiday.com%2Fsponsored%2Fqa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors%2F%3Futm_campaign%3Ddigidaydis%26%23038%3Butm_medium%3Drss%26%23038%3Butm_source%3Dgeneral-rss%3Futm_medium%3Demail%26utm_campaign%3Ddigidaydis%26utm_source%3Dpublishing%26utm_content%3D240103&tw_iframe_status=0&tw_order_quantity=0&tw_sale_amount=0&txn_id=o9oyv&type=javascript&version=2.3.29
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Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H2
Security
TLS 1.3, , AES_128_GCM
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104.244.42.69 , United States, ASN13414 (TWITTER, US),
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tsa_b /
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Request headers

accept-language
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Response headers

x-response-time
5
date
Mon, 05 Feb 2024 22:17:24 GMT
strict-transport-security
max-age=0
server
tsa_b
content-type
image/gif;charset=utf-8
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394 B 		Image
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Check archive.org
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Full URL
https://analytics.twitter.com/i/adsct?bci=1&eci=1&event_id=fdcc017b-97f5-4fb4-a8ca-d98336eb951d&integration=advertiser&p_id=Twitter&p_user_id=0&pl_id=9aa12db9-f1d3-4cef-bac4-4c8cad3a32e2&tw_document_href=https%3A%2F%2Fdigiday.com%2Fsponsored%2Fqa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors%2F%3Futm_campaign%3Ddigidaydis%26%23038%3Butm_medium%3Drss%26%23038%3Butm_source%3Dgeneral-rss%3Futm_medium%3Demail%26utm_campaign%3Ddigidaydis%26utm_source%3Dpublishing%26utm_content%3D240103&tw_iframe_status=0&tw_order_quantity=0&tw_sale_amount=0&txn_id=o9oyv&type=javascript&version=2.3.29
Requested by
Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H2
Security
TLS 1.3, , AES_128_GCM
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104.244.42.3 , United States, ASN13414 (TWITTER, US),
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tsa_b /
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Name Value
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accept-language
en-US,en;q=0.9
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https://digiday.com/
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Response headers

x-response-time
77
date
Mon, 05 Feb 2024 22:17:25 GMT
strict-transport-security
max-age=631138519
server
tsa_b
content-type
image/gif;charset=utf-8
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securepubads.g.doubleclick.net/pcs/ Frame 41F4 		0
0 		Fetch
General
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Full URL
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjssZL2VF-rs2ZQAhpdePtb5DF2QGJVZyXJosziJiG8KIuLRZoXx2Pnv9enRzXRzsrPXtqXmz2ArmXqOCne-14ghlNGRiJ-uKfl-zAW5UXFf_cipRpWj8js1Tjwp2BeLHcQSqKTaZT6VbVcPROj_JnI60IBo35YkXV4Cxj4pnsU8e2LGgNsWmVE9lyY7zXEL6AP2rZB4wJKI7HpLXWjvsB4HZMmUObw3k8lNL7uRztVMu8KTn9tjhoiRHIZ7UL7yjCG0IlJp_ATcKT0c8dLnt1qblAZ5lt6TOCVsntVJ1Izvw4kxgvY_4inAl_0p4bgRugx4R2qNgBqD6Gttwb6xnAbIIatjWOxQGWEqZfE3OvQ&sai=AMfl-YTU5iNfVbPem_QNHaAB2TyJ_kp1FcYBSgWeLh00bkfPnHDb7-ADErOWpk_9kodY2fzd28YUt-LpLxQmCIYMqM2OuAS8fH9kDn4wqCk9hZogla-ECGnpjE2DkCevdw&sig=Cg0ArKJSzAu3-QKEDqLeEAE&uach_m=%5BUACH%5D&adurl=
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URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
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H3
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QUIC, , AES_128_GCM
Server
2607:f8b0:4006:80e::2002 , United States, ASN15169 (GOOGLE, US),
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Software
cafe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
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Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:25 GMT
x-content-type-options
nosniff
accept-ch
Sec-CH-UA-Arch, Sec-CH-UA-Bitness, Sec-CH-UA-Full-Version, Sec-CH-UA-Full-Version-List, Sec-CH-UA-Model, Sec-CH-UA-Platform, Sec-CH-UA-Platform-Version, Sec-CH-UA-WoW64
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0
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2 KB 		Script
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https://tpc.googlesyndication.com/pagead/js/r20240131/r20110914/client/window_focus_fy2021.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202401290101/pubads_impl.js
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H2
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TLS 1.3, , AES_128_GCM
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2607:f8b0:4006:81d::2001 , United States, ASN15169 (GOOGLE, US),
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cafe /
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Name Value
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accept-language
en-US,en;q=0.9
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Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 08:17:15 GMT
content-encoding
br
x-content-type-options
nosniff
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50410
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policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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cafe
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Mon, 19 Feb 2024 08:17:15 GMT
ufs_web_display.js
www.googletagservices.com/activeview/js/current/ Frame 41F4 		205 KB
65 KB 		Script
General
Check archive.org
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Full URL
https://www.googletagservices.com/activeview/js/current/ufs_web_display.js?cache=44809771
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202401290101/pubads_impl.js
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H2
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TLS 1.3, , AES_128_GCM
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2607:f8b0:4006:806::2002 , United States, ASN15169 (GOOGLE, US),
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accept-language
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Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:25 GMT
content-encoding
gzip
x-content-type-options
nosniff
content-security-policy-report-only
require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/active-view-scs-read-write-acl
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expires
Mon, 05 Feb 2024 22:17:25 GMT
13537482365911198036
tpc.googlesyndication.com/simgad/ Frame 41F4 		125 KB
125 KB 		Image
General
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Full URL
https://tpc.googlesyndication.com/simgad/13537482365911198036
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202401290101/pubads_impl.js
Protocol
H2
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TLS 1.3, , AES_128_GCM
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2607:f8b0:4006:81d::2001 , United States, ASN15169 (GOOGLE, US),
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sffe /
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Name Value
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accept-language
en-US,en;q=0.9
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https://digiday.com/
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Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

allow-fenced-frame-automatic-beacons
true
date
Mon, 05 Feb 2024 22:17:25 GMT
x-content-type-options
nosniff
x-dns-prefetch-control
off
cross-origin-resource-policy
cross-origin
alt-svc
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content-length
127668
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0
last-modified
Wed, 13 Dec 2023 17:12:02 GMT
server
sffe
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content-type
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expires
Tue, 04 Feb 2025 22:17:25 GMT
l
www.google.com/ads/measurement/ Frame 41F4 		0
0 		Image
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Full URL
https://www.google.com/ads/measurement/l?ebcid=ALh7CaQmDCQean72JHweFz_NT7aCSztK1O_0F7rB9jEvWCHxC6IlXcQcDGA3QPVjL3qDqNxmPFYG9uz1iOu4MK6LqvEguqoD9A
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202401290101/pubads_impl.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2607:f8b0:4006:824::2004 , United States, ASN15169 (GOOGLE, US),
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Software
/
Resource Hash
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Request headers

accept-language
en-US,en;q=0.9
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https://digiday.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers
truncated
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0 		Image
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data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
894b60e359a473bf23291da5b1e22b763a4f321d6d96439c0bd343de29387df0

Request headers

accept-language
en-US,en;q=0.9
Referer
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

Content-Type
image/png
sp1.html
cdn.cxense.com/ Frame 9428 		456 B
659 B 		Document
General
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Full URL
https://cdn.cxense.com/sp1.html
Requested by
Host: cdn.cxense.com
URL: https://cdn.cxense.com/cx.js
Protocol
HTTP/1.1
Security
TLS 1.3, , AES_256_GCM
Server
2600:141b:1c00:208c::268b Secaucus, United States, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
Software
AkamaiNetStorage /
Resource Hash
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Request headers

Referer
https://digiday.com/
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36
accept-language
en-US,en;q=0.9

Response headers

Accept-Ranges
bytes
Access-Control-Allow-Origin
*
Cache-Control
max-age=864000
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keep-alive
Content-Encoding
gzip
Content-Length
289
Content-Type
text/html
Date
Mon, 05 Feb 2024 22:17:25 GMT
Expires
Thu, 15 Feb 2024 22:17:25 GMT
Last-Modified
Thu, 30 Nov 2023 11:55:50 GMT
Server
AkamaiNetStorage
Vary
Accept-Encoding
cx.js
cdn.cxense.com/ Frame 9428 		112 KB
37 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://cdn.cxense.com/cx.js
Requested by
Host: cdn.cxense.com
URL: https://cdn.cxense.com/sp1.html
Protocol
HTTP/1.1
Security
TLS 1.3, , AES_256_GCM
Server
2600:141b:1c00:208c::268b Secaucus, United States, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
Software
AkamaiNetStorage /
Resource Hash
45c30844eec1accd74992758427c1d49aa0479b284de22199cb6d4e92c4d192d

Request headers

accept-language
en-US,en;q=0.9
Referer
https://cdn.cxense.com/sp1.html
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

Date
Mon, 05 Feb 2024 22:17:25 GMT
Content-Encoding
gzip
Last-Modified
Fri, 26 Jan 2024 13:48:01 GMT
Server
AkamaiNetStorage
Vary
Accept-Encoding
Content-Type
application/x-javascript
Access-Control-Allow-Origin
*
Cache-Control
max-age=3600
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
37323
Expires
Mon, 05 Feb 2024 23:17:25 GMT
p1.js
p1cluster.cxense.com/ Frame 9428 		47 B
636 B 		Script
General
Check archive.org
Download Go to
Full URL
https://p1cluster.cxense.com/p1.js
Requested by
Host: cdn.cxense.com
URL: https://cdn.cxense.com/cx.js
Protocol
HTTP/1.1
Security
TLS 1.3, , AES_256_GCM
Server
145.40.89.32 Ashburn, United States, ASN54825 (PACKET, US),
Reverse DNS
Software
Jetty(9.4.28.v20200408) /
Resource Hash
d15b5db3397ed7de38497a924d148eff908be10b0e73c17bd39666b95fb745f1

Request headers

accept-language
en-US,en;q=0.9
Referer
https://cdn.cxense.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:26 GMT
last-modified
Sat, 05 Aug 2023 22:17:26 GMT
server
Jetty(9.4.28.v20200408)
etag
30epa8bs9vg8w30njgl74p6ucs
p3p
policyref="http://www.cxense.com/w3c/p3p.xml", CP="NOI CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT"
content-type
text/javascript;charset=utf-8
cache-control
private, proxy-revalidate
content-length
47
expires
Wed, 05 Feb 2025 22:17:26 GMT
view
securepubads.g.doubleclick.net/pcs/ Frame 41F4 		0
0 		Fetch
General
Check archive.org
Download Go to
Full URL
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjstj2GxF_v3FQjdliPkKilz0A0oDxVX6lNOsontszvPhks311hqfcjeJXuMOPQrdfqSQELIzoH3Mf9acxXaWV_PXyRYHMc7CLAnfrQikBiiY1HKtNvQcM63l6IlYMoEaTvmnW-TvzO1tP1c7Mk6F0s4HX3_aQs-5Eass1zdhVpvnXuQ3zqZWXKYHZM-_QqcuoAIXc1-DrzmVnsTQVRyIzcL1_MI_Oh97sn622RxeNtvcl5FGz1gG8WlLP5exiUufRENMkmKqPRIi1ZPnevlIynnNF8BOC9G8wdW_s4y0h1xyUgSzVxE0vFNm6fwJy_HSyA3SxyTmpsw7gbrPHCIUATOshGQQj5yaP06vi7PfQDiM&sai=AMfl-YTMDZVbsTyllpuOjkg0wZFdJS6K2Y8So_L5iFWPUgWW4DECqMUGW0k7SHugq0XVSA3iqwTf3lguiO0joM6crw9267PndA8GekSwdg84dOIbv1wKw4wQXmT5vmF4pw&sig=Cg0ArKJSzPz4Nay3wciLEAE&uach_m=%5BUACH%5D&uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0%3D&adurl=
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/activeview/js/current/ufs_web_display.js?cache=44809771
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2607:f8b0:4006:80e::2002 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
cafe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 0

Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:26 GMT
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rep.gif
comcluster.cxense.com/Repo/ Frame 9428 		43 B
467 B 		Image
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https://comcluster.cxense.com/Repo/rep.gif?ver=2.8.47&typ=pgv&rnd=ls9hst8fqfirsixh&sid=1139713318437283195&loc=https%3A%2F%2Fdigiday.com%2Fsponsored%2Fqa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors%2F%3Futm_campaign%3Ddigidaydis%26%23038%3Butm_medium%3Drss%26%23038%3Butm_source%3Dgeneral-rss%3Futm_medium%3Demail%26utm_campaign%3Ddigidaydis%26utm_source%3Dpublishing%26utm_content%3D240103&new=1&arf=0&ltm=1707171445580&ref=&tzo=600&wsz=1600x1200&res=1600x1200&dpr=1&col=24&bln=en-US&chs=UTF-8&cks=ls9hstx3qf4c0jps&ckp=ls9hst8fiy27yfec&glb=&amo=1702660222&cp_userState=anon&cst=30epa8bs9vg8w30njgl74p6ucs
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673 B 		Script
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sodar
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https://pagead2.googlesyndication.com/getconfig/sodar?sv=200&tid=gpt&tv=m202401290101&st=env
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date
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via
1.1 google
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General
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via
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data.pendo.io/data/guide.gif/ 		42 B
303 B 		Image
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https://data.pendo.io/data/guide.gif/671bac03-2094-4b46-50fd-2285ccdbfaeb?jzb=eJwFwIEIAAAAwDDQd3-N1QABFQC5&ct=1707171446382&v=2.217.1_prod
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date
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via
1.1 google
x-content-type-options
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sodar2.js
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7 KB 		Script
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https://tpc.googlesyndication.com/sodar/sodar2.js
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URL: https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202401290101/pubads_impl.js
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date
Mon, 05 Feb 2024 22:17:26 GMT
content-encoding
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runner.html
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https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
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URL: https://tpc.googlesyndication.com/sodar/sodar2.js
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982 B 		Document
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https://www.google.com/recaptcha/api2/aframe
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/sodar/sodar2.js
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H2
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expires
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report-to
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15 KB 		Script
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https://pagead2.googlesyndication.com/bg/IHSjRKKj3q_1Pt3c2sGWHmUCy_Bw5n5yhKh9CWyZSw4.js
Requested by
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URL: https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
Protocol
H3
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QUIC, , AES_128_GCM
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accept-language
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Response headers

date
Mon, 05 Feb 2024 20:23:16 GMT
content-encoding
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server
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expires
Tue, 04 Feb 2025 20:23:16 GMT
sodar
pagead2.googlesyndication.com/pagead/ Frame 841B 		0
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Full URL
https://pagead2.googlesyndication.com/pagead/sodar?id=sodar2&v=225&li=gpt_m202401290101&jk=2484763269888515&rc=
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Security
QUIC, , AES_128_GCM
Server
2607:f8b0:4006:822::2002 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
/
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

accept-language
en-US,en;q=0.9
Referer
https://www.google.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers
activeview
pagead2.googlesyndication.com/pcs/ Frame 41F4 		42 B
174 B 		Fetch
General
Check archive.org
Download Go to
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjsuXxhNyh-TwQUwsB_0MKovuEQsOYTN4CpB-1_sHXbyKZcu1N0AM2W_SqWHEDdNFzhkg7hAEacSkjaDfyR5hkh5u4YPuUzs_GnR8k7pxsv-X6R9BIbP-26veN_nfTJ2RtfaXtjQicuS0kufZ8fLR4HJWzK2tMAlfqZg&sig=Cg0ArKJSzAoQ4ZqrGy5lEAE&id=lidar2&mcvt=1001&p=0,315,250,1285&mtos=1001,1001,1001,1001,1001&tos=1001,0,0,0,0&v=20240131&bin=7&avms=nio&bs=1600,1200&mc=1&vu=1&app=0&itpl=3&adk=2225574188&rs=4&la=1&cr=0&uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0%3D&vs=4&r=v&co=310424500&rst=1707171445447&rpt=493&isd=0&lsd=0&met=mue&wmsd=0&pbe=0&vae=0&spb=0&ffslot=0&reach=8&io2=0
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/activeview/js/current/ufs_web_display.js?cache=44809771
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2607:f8b0:4006:822::2002 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 0

Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

pragma
no-cache
date
Mon, 05 Feb 2024 22:17:27 GMT
x-content-type-options
nosniff
server
cafe
content-type
image/gif
access-control-allow-origin
*
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
cache-control
no-cache, must-revalidate
cross-origin-resource-policy
cross-origin
timing-allow-origin
*
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
42
x-xss-protection
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
generate_204
tpc.googlesyndication.com/ Frame 81F7 		0
10 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://tpc.googlesyndication.com/generate_204?piGQ8w
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2607:f8b0:4006:81d::2001 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
/
Resource Hash

Request headers

accept-language
en-US,en;q=0.9
Referer
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:27 GMT
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
0
sodar
pagead2.googlesyndication.com/pagead/ 		0
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://pagead2.googlesyndication.com/pagead/sodar?id=sodar2&v=225&t=2&li=gpt_m202401290101&jk=2484763269888515&bg=!l5SllNvNAAa8BdJLnAU7ADQBe5WfOGVTcFWLhCaw9jXjnDpocRxtnE7RXo1E7AtpI3JM7yILKRboYKqcBh10zAYq1RnpAgAAAH5SAAAABGgBB5kCzWpBnmoxpDNokJ-G_Hm7MoX_KXb-0jHPnTdI0f9BSYtRkKlfCFxub2Xjqkr7BPvZnoiKW9QJK39Gf_82up8e-JYZlLZ55ZGnK9xk_XKo-1f74R2edMXxnBFNvRjAB324HTzPClxiOyNscbGgxCocizWh6Vqr_Ul23lypyrWZ058NYFCflvlK6MsrmXQmhZKOrdXtf1ngZQ1ytahrVDSgUhp6IJzI4-A-ReZaFK1CMwqj1CgU0yPK56Z5dlxe7dXCRNxbF-OGejC1M4xv5B8FDJ2VpQPRKKmyZgVFYFybS83qdPwgn7luyGKMK-rpKHoERct91hiXcaF5VsXbcoUJYQGH_PxQJwfpLqDlYOX6xrmAfLPDPktLlNeYfu7RpYgbBcIgzGqP2LvrGXX_zWnMc2baovyCLSErXesqafyZrJH230IdWThI8ewQH59bc4yh6t05Di9_iWE1dnTAEFMmRHvL_G0_PxI-4hHL856E7VwQSinqSRQtpRct_1frjDNS0a246dUx5gg_ixUogiH_DHZ6tUoyV_2T9xPtzgaQNtIISTjAeTphvHMEvMWUU-aJso5IXML8J7C1WYfRmkpjOD_k-d9IdDSE9KZ2jHp97Aw2-PIZiQ8J0c95ZrxHrD3sG6pcg7A4x0_843xK3DyXUB1OJD_Q8se9vLncFtl2TyzPo9ZLe7154yxmq_ysMxy21wAax1vSTBLUBt8ucx0-6NLEPK6gicoTe5SMy2_3mk8nFTF9dxwCKMLdFfBkeALSFHFPlysPheerVyD2yinIi2xGDAoX7sZNXRk8Ph7VuU731Hag1fnDQtMaA5Dsbao-f3mlPYQxo1IAMPSbg1Ua0uYL4S8g2Zny2QPCetTCFNgtqIJtq5_EAkuS8vXpJHfRUjueGTAjZJpjozYb8lpAqvEAz4apmprdnZwtY7q7_0IQ3V9oxBpgwJMF9owXUA
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2607:f8b0:4006:822::2002 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
/
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers
sdk-runtime-config.js
buy.tinypass.com/api/v3/anon/assets/ 		279 B
522 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://buy.tinypass.com/api/v3/anon/assets/sdk-runtime-config.js?aid=6LaRkvUre6
Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:a07e , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
9ea79f629775c017a8fc654b472898c57cf3c86a10e9cc4bbb66d1c9f7a72f18
Security Headers
Name Value
Strict-Transport-Security max-age=86400; includeSubDomains

Request headers

Accept
application/json
Referer
https://digiday.com/
accept-language
en-US,en;q=0.9
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

date
Mon, 05 Feb 2024 22:17:28 GMT
strict-transport-security
max-age=86400; includeSubDomains
content-encoding
br
cf-cache-status
HIT
age
2789
p3p
CP="NON DSP COR OUR IND"
x-forwarded-https
on
alt-svc
h3=":443"; ma=86400
x-request-id
Mnrje8sP9tG
wn
prod-dash-10-0-123-91
last-modified
Mon, 05 Feb 2024 21:30:59 GMT
server
cloudflare
vary
Accept-Encoding
content-type
application/json
access-control-allow-origin
*
server-time
0.012
cache-control
public, max-age=14400
cf-ray
850e861238156dce-MIA
expires
Tue, 06 Feb 2024 02:17:28 GMT
analytics.js
www.google-analytics.com/ 		52 KB
21 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.google-analytics.com/analytics.js
Requested by
Host: digiday.com
URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2607:f8b0:4006:80f::200e , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
de36e50194320a7d3ef1ace9bd34a875a8bd458b253c061979dd628e9bf49afd
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
date
Mon, 05 Feb 2024 21:51:43 GMT
last-modified
Tue, 12 Dec 2023 18:09:08 GMT
server
Golfe2
age
1546
vary
Accept-Encoding
content-type
text/javascript
cache-control
public, max-age=7200
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
20994
expires
Mon, 05 Feb 2024 23:51:43 GMT
collect
www.google-analytics.com/j/ 		4 B
206 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://www.google-analytics.com/j/collect?v=1&_v=j101&a=733463066&t=event&ni=1&_s=1&dl=https%3A%2F%2Fdigiday.com%2Fsponsored%2Fqa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors%2F%3Futm_campaign%3Ddigidaydis%26%23utm_medium%3Demail%26utm_campaign%3Ddigidaydis%26utm_source%3Dpublishing%26utm_content%3D240103&ul=en-us&de=UTF-8&dt=Q%26A%3A%20Why%20advertisers%20are%20leveraging%20marketing%20mix%20modeling%20to%20quantify%20external%20sales%20factors%C2%A0%20-%20Digiday&sd=24-bit&sr=1600x1200&vp=1600x1200&je=0&ec=experienceExecute&el=Experience%20execute&_u=qChAAEABAAAAACAAI~&jid=1702309680&gjid=1834077126&cid=1577760146.1707171445&tid=UA-28482223-1&_gid=1632557892.1707171450&_r=1&_slc=1&z=214610183
Requested by
Host: www.google-analytics.com
URL: https://www.google-analytics.com/analytics.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2607:f8b0:4006:80f::200e , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
aec60bc104db041b1512185839f18f52986df7e569e5445f740dd60f763fbca8
Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

Referer
https://digiday.com/
accept-language
en-US,en;q=0.9
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36
Content-Type
text/plain

Response headers

pragma
no-cache
date
Mon, 05 Feb 2024 22:17:29 GMT
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
content-type
text/plain
access-control-allow-origin
https://digiday.com
cache-control
no-cache, no-store, must-revalidate
access-control-allow-credentials
true
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
4
expires
Fri, 01 Jan 1990 00:00:00 GMT
collect
stats.g.doubleclick.net/j/ 		2 B
344 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j101&tid=UA-28482223-1&cid=1577760146.1707171445&jid=1702309680&gjid=1834077126&_gid=1632557892.1707171450&_u=qChAAEAAAAAAACAAI~&z=1251197317
Requested by
Host: www.google-analytics.com
URL: https://www.google-analytics.com/analytics.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2607:f8b0:4004:c1b::9c Washington, United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
6068f86ff5e6d3a3e100e95fd0ab03a5fb9ebfca9386b2c0ee131361a62526c2
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://digiday.com/
accept-language
en-US,en;q=0.9
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36
Content-Type
text/plain

Response headers

pragma
no-cache
strict-transport-security
max-age=10886400; includeSubDomains; preload
date
Mon, 05 Feb 2024 22:17:29 GMT
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
content-type
text/plain
access-control-allow-origin
https://digiday.com
cache-control
no-cache, no-store, must-revalidate
access-control-allow-credentials
true
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
2
expires
Fri, 01 Jan 1990 00:00:00 GMT
ga-audiences
www.google.com/ads/ 		42 B
63 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j101&tid=UA-28482223-1&cid=1577760146.1707171445&jid=1702309680&_u=qChAAEAAAAAAACAAI~&z=1300136149
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2607:f8b0:4006:824::2004 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 0

Request headers

accept-language
en-US,en;q=0.9
Referer
https://digiday.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.6167.139 Safari/537.36

Response headers

pragma
no-cache
date
Mon, 05 Feb 2024 22:17:30 GMT
x-content-type-options
nosniff
server
cafe
content-type
image/gif
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
cache-control
no-cache, no-store, must-revalidate
cross-origin-resource-policy
cross-origin
timing-allow-origin
*
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
42
x-xss-protection
0
expires
Fri, 01 Jan 1990 00:00:00 GMT

Verdicts & Comments Add Verdict or Comment

79 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| 0 object| 1 object| 2 object| 3 object| 4 object| dataLayer object| adLayersDFP object| adLayersAdServer undefined| $ function| jQuery function| AdLayersDFPAPI function| AdLayersAPI object| pianoSettings object| tag_vars object| tp object| dfpAdUnits object| googletag object| dfpBuiltMappings object| dfpSizeMapping object| dfpAdLayer object| dfpAdDetails object| runtime object| regeneratorRuntime object| wp function| sprintf function| vsprintf string| wpParselySiteId boolean| wpParselyDisableAutotrack object| wpArticle object| customRestRequestData function| createCookie function| eraseCookie function| initVfQ function| checkTPUserAccess function| createViafouraAuthCookie function| subscribeOnVFRequiredAuthEvents object| uas object| _stq object| vfQ object| wpParselyHooks object| PARSELY function| _typeof function| st_go function| linktracker_init object| wpcom object| ggeac object| google_tag_data object| google_js_reporting_queue boolean| pnFullTPVersion number| pnInitPerformance boolean| pnHasPolyfilled object| pn string| __tpVersion object| SWG function| ___tp object| google_tag_manager object| GooglebQhCsO boolean| sp_gcm_initialised object| pendo object| DIGIOH_LOADER boolean| SENT_LIGHTBOX_PV object| vfConfig undefined| google_measure_js_timing number| google_unique_id object| gaGlobal function| onYouTubeIframeAPIReady object| cX function| cxCCE_callQueueExecute object| cxTest object| twttr object| PianoESPConfig object| ari undefined| cXJsonpCB1 object| GoogleGcLKhOms object| google_image_requests string| GoogleAnalyticsObject function| ga object| gaplugins object| gaData

33 Cookies

Domain/Path Name / Value
digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors Name:
Value: test
.digiday.com/ Name: _parsely_session
Value: {%22sid%22:1%2C%22surl%22:%22https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038%3Butm_medium=rss&#038%3Butm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103%22%2C%22sref%22:%22%22%2C%22sts%22:1707171444622%2C%22slts%22:0}
.digiday.com/ Name: _pctx
Value: %7Bu%7DN4IgrgzgpgThIC4B2YA2qA05owMoBcBDfSREQpAeyRCwgEt8oBJAEzIEYOBmATgHYe3DgA4ALN34AmEcN4BWEAF8gA
.lightboxcdn.com/ Name: _cfuvid
Value: S9FIsnNzvclXXyk7.1wkAX4RBT3jX53LtHMIHA7oBxo-1707171444802-0-604800000
.viafoura.co/ Name: VfSess
Value: 078pubeh0cat2o4344tchm36ce
.viafoura.co/ Name: vfThirdpartyCookiesEnabled
Value: true
.digiday.com/ Name: _parsely_visitor
Value: {%22id%22:%22pid=1f3f78ac-d942-49e0-94d3-7dc44a1e10b6%22%2C%22session_count%22:1%2C%22last_session_ts%22:1707171444622}
.digiday.com/ Name: _pcid
Value: %7B%22browserId%22%3A%22ls9hst8fiy27yfec%22%7D
.digiday.com/ Name: _gcl_au
Value: 1.1.495009667.1707171445
.digiday.com/ Name: _vfa
Value: digiday%2Ecom.00000000-0000-4000-8000-1bf069fd2908.421184bd-6fc6-4558-9a53-546f985c1e54.1707171445.1707171445.1707171445.1
.digiday.com/ Name: _vfz
Value: digiday%2Ecom.00000000-0000-4000-8000-1bf069fd2908.1707171445.1.medium=direct|source=|sharer_uuid=|terms=
.digiday.com/ Name: _vfb
Value: digiday%2Ecom.00000000-0000-4000-8000-1bf069fd2908.2.10.1707171445....
id.tinypass.com/ Name: AWSELBCORS
Value: D54D83371CA73269B30D9CD8F7A2329AB776287862631963EA45639467593466FE96E1B94284B17BDC80B9B2BBC892D6D2602D8DC49111659E152E38C28B2FE9CB4B99F1BD
.viafoura.co/ Name: vfDeviceId
Value: aa356cdc-ae93-41b0-a7d2-bb36a5cd2ed6
.digiday.com/ Name: __pid
Value: .digiday.com
.doubleclick.net/ Name: IDE
Value: AHWqTUl2aGRJbD4bqounnmXjWYwoAbVAIq-6aBVxj8Hpd8NCyVfZvellz5TV_frTH8A
.digiday.com/ Name: __gads
Value: ID=3aa17e3fc8833e8c:T=1707171445:RT=1707171445:S=ALNI_MYDFgrNklf8DN3mkg2EfI1jpCjmiQ
.digiday.com/ Name: __gpi
Value: UID=00000a0b9da579e4:T=1707171445:RT=1707171445:S=ALNI_MZGRgfCta_tDY6VI2a0IowSlrJtYg
.digiday.com/ Name: __eoi
Value: ID=fa76a59682dd7372:T=1707171445:RT=1707171445:S=AA-AfjYIUUrmSWMXQvniT0SU3bm5
.t.co/ Name: muc_ads
Value: 67747198-868c-494d-a2da-a003cdac9765
.piano.io/ Name: __cf_bm
Value: Wa3pApnspuUQTnMUaYCROBfb7TO0KZBZ5hg2iYDOo5U-1707171445-1-Acfc9NCUtDrpMNVfAGMp67tABkS9pY6+80Z+bI09JxI8lFoRPAqYO6g/1C6TTdnfLDsOWQVWTxletD4ICP7ht7g=
.twitter.com/ Name: personalization_id
Value: "v1_GskRcQyOgvHkklQWmczMHA=="
.digiday.com/ Name: __tbc
Value: %7Bkpex%7D1H0FklB5JUAJSL8E2jGcFOTU4_Jlxa-76585YWvpDlTogW-za7o1FsaeCSnIB2YX
.digiday.com/ Name: __pat
Value: -18000000
.digiday.com/ Name: __pvi
Value: eyJpZCI6InYtbHM5aHN0YWcybDNoNmg2aCIsImRvbWFpbiI6Ii5kaWdpZGF5LmNvbSIsInRpbWUiOjE3MDcxNzE0NDU1MzB9
.digiday.com/ Name: xbc
Value: %7Bkpex%7DbFDD9OA6lt_L-rNhbSITquq5qXxi1Ns50oY9QN9L30NhpJebWIbHbw-78ApMdLHR2d8Bwmmj13KxADBM-xqro3gS2uodsZzG0BAZR4UVcoNsACdDHu3Wlk92MPQkMsxa_DSP7cp2KjGDCOiGGZ_Z9GscSDeC-KP-OuQrphW0LZc
.digiday.com/ Name: _pcus
Value: eyJ1c2VyU2VnbWVudHMiOnsiQ09NUE9TRVIxWCI6eyJzZWdtZW50cyI6WyJMVHM6OTQ2YWY0NmFkZmY3MDIyODQ5MGFlN2E4MDBkYmFhNzc0ZGQwOWM4NTpub19zY29yZSJdfX19
.digiday.com/ Name: cX_P
Value: ls9hst8fiy27yfec
.cxense.com/ Name: gckp
Value: 110a5yaryapt9e0ltum5s8rf2
.digiday.com/ Name: cX_G
Value: cx%3An3o5jnnnnb382a0eqvvmuma9m%3A1ox9kifwuvw5i
.digiday.com/ Name: _ga
Value: GA1.2.1577760146.1707171445
.digiday.com/ Name: _gid
Value: GA1.2.1632557892.1707171450
.digiday.com/ Name: _gat_pianoTracker
Value: 1

23 Console Messages

Source Level URL
Text
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
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other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
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other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
network error URL: https://frontend-test.secureprivacy.ai/script/632d8bcc77729a8e6ce3171a.js
Message:
Failed to load resource: the server responded with a status of 404 ()
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.
other warning URL: https://digiday.com/sponsored/qa-why-advertisers-are-leveraging-marketing-mix-modeling-to-quantify-external-sales-factors/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=240103
Message:
Third-party cookie will be blocked. Learn more in the Issues tab.

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header Value
X-Frame-Options SAMEORIGIN

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

5e10c9856c3c9bc216aa2c980e244a4a.safeframe.googlesyndication.com
analytics.twitter.com
api.viafoura.co
buy.tinypass.com
c2.piano.io
cdn.cxense.com
cdn.parsely.com
cdn.pendo.io
cdn.tinypass.com
cdn.viafoura.net
comcluster.cxense.com
data.pendo.io
digiday.cmail7.com
digiday.com
experience.tinypass.com
frontend-test.secureprivacy.ai
googleads.g.doubleclick.net
i.viafoura.co
id.cxense.com
id.tinypass.com
js.createsend1.com
p1.parsely.com
p1cluster.cxense.com
pagead2.googlesyndication.com
pixel.wp.com
securepubads.g.doubleclick.net
static.ads-twitter.com
stats.g.doubleclick.net
stats.wp.com
t.co
tpc.googlesyndication.com
www.google-analytics.com
www.google.com
www.googletagmanager.com
www.googletagservices.com
www.lightboxcdn.com
104.244.42.3
104.244.42.69
104.26.3.32
145.40.89.32
18.164.101.60
18.164.116.100
192.0.66.72
192.0.76.3
199.232.36.157
2600:141b:1c00:208c::268b
2600:1f18:44f0:4851:aea4:7036:dfd4:445c
2600:9000:21dd:2400:8:2ae1:d740:93a1
2606:4700::6811:c376
2606:4700::6812:a07e
2606:4700::6812:eff8
2606:4700::6813:d483
2607:f8b0:4004:c1b::9c
2607:f8b0:4006:806::2002
2607:f8b0:4006:80b::2001
2607:f8b0:4006:80c::2002
2607:f8b0:4006:80e::2002
2607:f8b0:4006:80f::200e
2607:f8b0:4006:81d::2001
2607:f8b0:4006:821::2008
2607:f8b0:4006:822::2002
2607:f8b0:4006:824::2004
34.107.204.85
34.194.161.83
34.36.213.229
54.186.200.132
54.234.200.2
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