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Submitted URL:
https://info.yotpo.com/e3t/Ctc/GG*113/d311h404/VWq2M-2y9tKpW7_gptL38Y_n_W824bMN5gM2yKN7swVwM3dh8MW7Y8-PT6lZ3p_N6gsckKX0...
Effective URL:
https://www.yotpo.com/blog/rcs-in-ios-18-what-it-means-for-your-sms-strategy/?utm_term=Prospect&utm_medium=email&_hsen...
Submission: On June 25 via manual (June 25th 2024, 8:24:53 pm UTC) from IN — Scanned from DE

Form analysis
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Blog Articles

RCS IN IOS 18: WHAT IT MEANS FOR YOUR SMS STRATEGY

Last updated on June 25, 2024

Kate Anderson

June 25th, 2024 | 3 minutes read
Table Of Contents
Think of RCS as SMS with Superpowers

How Does RCS Stack Up Against Regular Texting?

Uncharted Territory for Marketers

Apple’s iOS 18 reveal sent a ripple through the marketing world with the
announcement of RCS support. This could be a major turning point for SMS
marketing, and here’s why eCommerce marketers should pay attention.

From exciting opportunities for boosting your SMS channel to some areas that
still need to be ironed out, here’s what you need to know.

THINK OF RCS AS SMS WITH SUPERPOWERS

RCS (Rich Communication Services) is the next level of texting. Unlike basic SMS
(Short Message Service) limited to plain text, RCS introduces a host of modern
features such as brand personalization, verification indicators, advanced
analytics like read receipts, enhanced customer interactions within message
threads, high-resolution images, and more.

Essentially, RCS aims to bring the functionality of popular messaging apps like
WhatsApp and iMessage to standard SMS messaging.

Imagine sending a text with a short product video or a carousel showcasing your
latest collection. Pretty cool, right?

WHAT DOES RCS LOOK LIKE?

When sent via RCS, a typical SMS message could look something like this:

HOW DOES RCS STACK UP AGAINST REGULAR TEXTING?

RCS blows the door wide open compared to standard SMS:

* Brand personalization: Show off your brand personality with a brand logo,
custom colors, and a dedicated business profile section, replacing generic
numeric sender IDs.
* Trust factor: Verified sender tags build trust and keep smishing scams at
bay.
* Visual appeal: Rich media like GIFs, videos, and carousels embedded within
message threads, enhancing engagement globally. This can especially benefit
international marketers.
* Two-way communication: RCS enables smooth back-and-forth conversations,
overcoming historical limitations in certain regions, and opening doors for
deeper customer engagement.

WAIT, THERE’S MORE TO THE STORY

While RCS is undeniably exciting, there are still some question marks:

* Global Adoption: RCS has been around for a while, but widespread support is
still patchy.
* Apple’s A2P Plans: It’s unclear if Apple will fully support business
messaging (A2P RCS) in iOS 18, or if it’ll be limited to person-to-person
(P2P) for now.

UNCHARTED TERRITORY FOR MARKETERS

Despite the uncertainties, Apple’s embrace of RCS could be a game-changer for
how brands connect with customers globally.

Here at Yotpo, we’re keeping a close eye on these developments and adapting our
strategies to leverage this new opportunity. If you’re eager to learn more about
how RCS can transform your SMS marketing, reach out to your Customer Success
Manager!

Stay tuned as RCS continues to redefine how brands engage with customers through
enhanced messaging experiences. The future of SMS marketing is evolving, and
Apple’s support for RCS is poised to play a pivotal role in its transformation.

Email & SMS inspo

By marketers, for marketers.

Get inspired

Blog Articles
Rising Stars: Black-Owned Businesses You Need to Know
Blog Articles
Your guide to pain-free email migration with Yotpo
Blog Articles
Effective SMS Marketing: Strategy Checklist

UP NEXT

Email Marketing · Blog Articles
Casting a Light on Dark Mode Email Marketing

Dark mode has become increasingly popular in both apps and email clients,
offering a more comfortable viewing experience...

Kallie Price
Marketing Manager @ Yotpo
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POST https://www.yotpo.com/request-a-demo/

POST https://www.yotpo.com/request-a-demo/

POST https://www.yotpo.com/request-a-demo

GET https://www.yotpo.com/

POST https://www.yotpo.com/request-a-demo/

Text Content

www.yotpo.com Open in urlscan Pro
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Form analysis
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