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 * Solutions
   * Shopping
   * Paid Search
   * Amazon
   * Facebook & Instagram
 * Company
   * About
   * Partners
   * Newsroom
   * Careers
   * Contact
 * Case Studies
 * Resources
   * Quick Reads
   * Deep Dives
   * Retail Uncharted Podcast
 * For Customers
   * Connect Login
   * Partner Directory
   * Help Center


 * FREE ANALYSIS
   
   
   READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?
   
   This free, no obligation performance analysis will uncover:
    * Opportunities to earn more from your catalog
    * Ways to optimize performance across search, shopping, social, and
      discovery channels
    * Wasted ad spend and how to reduce it

 * 

 * Solutions
   * Shopping
   * Paid Search
   * Amazon
   * Facebook & Instagram
 * Company
   * About
   * Partners
   * Newsroom
   * Careers
   * Contact
 * Case Studies
 * Resources
   * Quick Reads
   * Deep Dives
   * Retail Uncharted Podcast
 * For Customers
   * Connect Login
   * Partner Directory
   * Help Center


PERFORMANCE MARKETING EXCELLENCE


Performance marketing excellence is as much about strategy as it is technology.
That’s why we pair you with our team of data-driven marketers and analysts, who
use our proprietary, all-in-one technology suite to create a performance
marketing strategy aligned to your goals. Learn how Sidecar can personalize a
solution for you.

Free Analysis
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SEE HOW IT WORKS




SIDECAR TECHNOLOGY SUITE



Trade traditional for modern. Complex for simple. Siloed for unified. The
Sidecar Technology Suite eliminates the roadblocks of ad networks’ native tools
and interfaces, and introduces the ease of an all-in-one, retail-specific
platform. Our team tailors each element to fit your business, creating a 100%
personalized solution that drives your performance goals.





SIDECAR LINK

See Features

Our feed processing and optimization technology. Sidecar Link ensures product
information is clean, granular, and structured for success on Google, Facebook,
Microsoft, Amazon, and Instagram.


SIDECAR APEX

See Features
Our campaign optimization technology. Sidecar Apex is powered by intelligent
automation, predictive analytics, and machine learning. It performs the
data-heavy and labor-intensive tasks required to deliver growth.


SIDECAR CONNECT

See Features
Our reporting and analytics interface. Sidecar Connect provides the most
important performance views in one place. It includes Search Query Explorer, a
Sidecar-only capability that breaks down the performance of your search terms,
phrase by phrase and word by word.


> Sidecar’s technology helps our marketing department scale and become more
> strategic. It gives us automation, efficiency, intelligence—and most
> important, profitability.

Peter Gerritsen 

Online Marketing Analyst, wehkamp

> We needed a partner to help learn the peculiarities of our business and be
> transparent about what worked and what didn’t. And we sought innovation—a
> partner who could continually advance our Google Shopping strategy. That’s
> exactly what we get with Sidecar.

Dan Pingree

CMO, Moosejaw


> Sidecar implemented a worry-free, hands-off approach led by trusted advisors.
> They follow the goals we set down while also making solid recommendations to
> ensure the success of our campaigns.

Eric Cholis

Director of Web Technology, Dave & Adam’s Card World

> Sidecar opened us up to what is possible in the channel. Its technology is
> always on, always learning, and powered by data.

Courtney Freed
Creative Manager, Stand Steady

> Sidecar’s technology helps our marketing department scale and become more
> strategic. It gives us automation, efficiency, intelligence—and most
> important, profitability.

Peter Gerritsen 

Online Marketing Analyst, wehkamp

> We needed a partner to help learn the peculiarities of our business and be
> transparent about what worked and what didn’t. And we sought innovation—a
> partner who could continually advance our Google Shopping strategy. That’s
> exactly what we get with Sidecar.

Dan Pingree

CMO, Moosejaw

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> Sidecar’s technology helps our marketing department scale and become more
> strategic. It gives us automation, efficiency, intelligence—and most
> important, profitability.

Peter Gerritsen 

Online Marketing Analyst, wehkamp

> We needed a partner to help learn the peculiarities of our business and be
> transparent about what worked and what didn’t. And we sought innovation—a
> partner who could continually advance our Google Shopping strategy. That’s
> exactly what we get with Sidecar.

Dan Pingree

CMO, Moosejaw


> Sidecar implemented a worry-free, hands-off approach led by trusted advisors.
> They follow the goals we set down while also making solid recommendations to
> ensure the success of our campaigns.

Eric Cholis

Director of Web Technology, Dave & Adam’s Card World

> Sidecar opened us up to what is possible in the channel. Its technology is
> always on, always learning, and powered by data.

Courtney Freed
Creative Manager, Stand Steady

> Sidecar’s technology helps our marketing department scale and become more
> strategic. It gives us automation, efficiency, intelligence—and most
> important, profitability.

Peter Gerritsen 

Online Marketing Analyst, wehkamp

> We needed a partner to help learn the peculiarities of our business and be
> transparent about what worked and what didn’t. And we sought innovation—a
> partner who could continually advance our Google Shopping strategy. That’s
> exactly what we get with Sidecar.

Dan Pingree

CMO, Moosejaw

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2021 BENCHMARKS REPORT





OUR FIFTH ANNUAL BENCHMARKS REPORT IS THE MOST COMPREHENSIVE YET. WE DIVE DEEP
AND UNCOVER DATA ACROSS 3 SPEND TIERS, 5 AD PLATFORMS, 6 MAJOR METRICS, AND 16
RETAIL SEGMENTS.



Access Now



NOW PLAYING ON THE RETAIL UNCHARTED PODCAST


Learn how to mitigate holiday supply chain challenges.

LISTEN NOW


THE LATEST RESEARCH


2021 Benchmarks Report

ACCESS NOW


RELY ON SIDECAR’S RESOURCE HUB


The place for research and ideas shaping performance marketing in retail.
GET THE LATEST
FREE ANALYSIS


HOW MUCH UNTAPPED POTENTIAL IS HIDING IN YOUR CAMPAIGNS?


Find out with a free, no-obligation performance analysis.

“We partner with Sidecar because the company’s experts extend our strategic
resources while its technology drives our cross-channel performance.” — Mike
Fisch, Business Development Lead, Gary’s Wine & Marketplace 

No obligation and yours to keep.
Let's Talk About Google Shopping Success from Sidecar

FREE ANALYSIS



READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?



This free, no-obligation performance analysis will uncover:

 * Opportunities to earn more from your catalog
 * Ways to optimize performance across search, shopping, social, and discovery
   channels
 * Wasted ad spend and how to reduce it


IRCE 2018


CHAT WITH SIDECAR



Headed to IRCE? Let us know! We’ll hook you up with invites to exclusive Sidecar
events, free goodies, or a one-on-one e-commerce strategy session at the show.

[On-Demand Webinar] Retail Trends That Will Impact Your Holiday Ad Strategy

[On-Demand Webinar] Retail Trends That Will Impact Your Holiday Ad Strategy



OUR APPROACH



The purchase journey is no longer a linear path. The lines between discovery,
research, purchase, and loyalty are blurred. To meet evolving consumer
expectations and behaviors, retailers must provide the right experience at the
right time, on the right advertising channel. That’s where we come in.

Sidecar helps retailers create powerful performance marketing campaigns to
consumers on the channels they use most. We combine deep data, knowledgeable
humans, and inspired technology to deliver seamless experiences that turn
shoppers into buyers.





APEX TECHNOLOGY


A three-pronged approach of Sidecar's Apex technology, proprietary data, and
people is the winning formula for optimizing campaigns. Data enriches the
technology, while performance marketing pros power the strategy.


EXPERTISE

Years of understanding and experience with e-commerce consumer behavior is
applied to align digital marketing strategies to the way today's consumers
search for products.


SPECIALIZATION

Our company and people are dedicated to retail. All our data is retail data,
which drives technology built to solve the unique challenges faced in retail
performance marketing channels.



GET MORE OUT OF YOUR PERFORMANCE MARKETING CAMPAIGNS   



Sidecar is the magic behind retail’s smartest marketing campaigns. No matter
where consumers start their shopping experience, we aim to put your products in
front of the right people at the right time—and at the right cost.





SIDECAR FOR SHOPPING



Outperform competitors on the world’s most trafficked shopping sites with a
custom-made approach that drives results.
LEARN MORE


SIDECAR FOR PAID SEARCH



Capture high-intent shopper interest using our continuous-learning solution for
paid search and display ads.
LEARN MORE


SIDECAR FOR AMAZON



Gain robust optimization and reporting tools to drive profit from Sponsored
Products, Sponsored Brands, and Display Ads.
LEARN MORE


SIDECAR FOR FACEBOOK & INSTAGRAM



Activate social consumers using Sidecar’s granular approach to audience
management and budget allocation.
LEARN MORE


DRIVING PERFORMANCE MARKETING SUCCESS


Sidecar helps retailers unlock the full potential of today’s fastest growing
online discovery and shopping channels. Our approach combines advanced
artificial intelligence, a rich, retail-focused dataset, and years of retail
performance marketing expertise. The result? Holistic cross-channel marketing
programs that drive results. See how we can exceed your expectations.

Talk to an expert

SEE HOW IT WORKS



THE LATEST RESEARCH


2020 Benchmarks Report: Google Ads in Retail

read now


WEBINAR


'The Future of AI in Retail Marketing'
Save the Date | Wednesday, August 5

LET'S TALK sooner


RELY ON SIDECAR’S RESOURCE HUB


The place for research and ideas shaping performance marketing in retail.
get the latest


SIDECAR FOR SHOPPING



Outperform competitors on the world’s most trafficked shopping sites with a
custom-made approach that drives results.
LEARN MORE


SIDECAR FOR PAID SEARCH



Capture high-intent shopper interest using our continuous-learning solution for
Google paid search, with Bing support coming soon.
LEARN MORE


SIDECAR FOR AMAZON



Gain robust optimization and reporting tools to drive profit from Sponsored
Products, Sponsored Brands, and Display Ads.
LEARN MORE


SIDECAR FOR FACEBOOK & INSTAGRAM



Activate social consumers using Sidecar’s granular approach to audience
management and spend allocation for dynamic ads.
LEARN MORE


TECHNOLOGY


A three-pronged approach of data, technology, and people is the winning formula
for optimizing campaigns. Data enriches the technology, while performance
marketing pros power the strategy.


EXPERTISE

Years of understanding and experience with e-commerce consumer behavior is
applied to align digital marketing strategies to the way today's consumers
search for products.


SPECIALIZATION

Our company and people are dedicated to retail. All our data is retail data,
which drives technology built to solve the unique challenges faced in retail
performance marketing channels.
Sidecar for


SHOPPING



Outperform competitors on the world’s most trafficked shopping sites with a
custom-made approach that drives results.
LEARN MORE
Sidecar for


PAID SEARCH



Capture high-intent shopper interest with our automated, continuous-learning
optimization solution for Google paid search, with Bing support coming soon.
LEARN MORE

Sidecar for


AMAZON ADS



Drive profits on today’s leading e-commerce platform. Our automated, NLP-powered
solution manages Amazon’s Sponsored Products, Sponsored Brands, and Display Ads
without hassle or guesswork.
LEARN MORE
Sidecar for


FACEBOOK & INSTAGRAM



Harness the power of engaged social audiences to drive higher returns for your
business. Sidecar’s granular approach to audience management and spend
allocation lets retailers seamlessly activate new and existing customers.
LEARN MORE

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