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 * ABOUT SAF
   * Mission and History
   * Governance
   * SAF Staff
   * Seed Your Future
 * JOIN SAF
   * Retailers
   * Suppliers and Manufacturers
   * Growers
   * Wholesalers and Importers
   * Event-Only Florists
   * Students, Educators & Researchers
 * ADVOCACY
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 * EVENTS
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   * Petal it Forward
 * PARTNERSHIPS
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 * TOP RESOURCES
   * Floral Industry Facts
   * Floral Management
   * Latest News
   * Marketing Resources
 * AWARDS & CERTIFICATIONS
   * American Academy of Floriculture (AAF)
   * PFCI
   * Outstanding Varieties
   * Sylvia Cup Design Competition
   * See all of SAF’s Awards

 * ABOUT SAF
   * Mission and History
   * Governance
   * SAF Staff
   * Seed Your Future
 * JOIN SAF
   * Retailers
   * Suppliers and Manufacturers
   * Growers
   * Wholesalers and Importers
   * Event-Only Florists
   * Students, Educators & Researchers
 * ADVOCACY
   * Industry Watchdog
   * Government Relations
   * Negative Publicity Response
   * Deceptive Advertising
 * EVENTS
   * Virtual Events
   * Next Gen LIVE!
   * Annual Convention
   * 1 Day Profit Blast
   * Congressional Action Days
   * Next Gen Networking
   * Petal it Forward
 * PARTNERSHIPS
   * Partner with SAF
   * Upload Files
 * TOP RESOURCES
   * Floral Industry Facts
   * Floral Management
   * Latest News
   * Marketing Resources
 * AWARDS & CERTIFICATIONS
   * American Academy of Floriculture (AAF)
   * PFCI
   * Outstanding Varieties
   * Sylvia Cup Design Competition
   * See all of SAF’s Awards

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The Society of American Florists connects retailers, wholesalers, growers and
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MARCH IDEA EXCHANGE: NURTURING NEXT GEN LEADERS

March 19 at 2 PM ET

Join your peers to discuss what the next gen of floral industry leaders need to
succeed — and how today’s leaders can provide tools and resources to help. 

Register Now


THE 2022 FLORICULTURE CROPS SURVEY, RELEASED MAY 25, REPORTED $6.6 BILLION IN
FLORICULTURE SALES, UP 4 PERCENT FROM RECORD-BREAKING SALES IN 2021. THE SURVEY
ALSO FOUND THAT CUT FLOWERS SALES AND THE NUMBER OF GROWERS DECREASED.


MARCH IDEA EXCHANGE: NURTURING NEXT GEN LEADERS


THE 2022 FLORICULTURE CROPS SURVEY, RELEASED MAY 25, REPORTED $6.6 BILLION IN
FLORICULTURE SALES, UP 4 PERCENT FROM RECORD-BREAKING SALES IN 2021. THE SURVEY
ALSO FOUND THAT CUT FLOWERS SALES AND THE NUMBER OF GROWERS DECREASED.


THE 2022 FLORICULTURE CROPS SURVEY, RELEASED MAY 25, REPORTED $6.6 BILLION IN
FLORICULTURE SALES, UP 4 PERCENT FROM RECORD-BREAKING SALES IN 2021. THE SURVEY
ALSO FOUND THAT CUT FLOWERS SALES AND THE NUMBER OF GROWERS DECREASED.

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NEXT GEN RESOURCES


ONLINE LEARNING


NEW TO THE INDUSTRY?


EXPLORE SAF’S FLORAL INDUSTRY RESOURCES


CONSUMER AND DESIGN TRENDS


SUSTAINABILITY


PROFITABILITY & FINANCE


STAFF RECRUITMENT & RETENTION


OPERATIONS


LATEST FLORAL INDUSTRY NEWS


SHARE THIS: 23 PERSUASIVE REASONS TO BUY FLOWERS

Business Builder, Floral Industry News

Sometimes, good things just fall in your lap. Such is the case with an article
circling the Internet titled, "23 Perfectly Valid Reasons to Buy Yourself
Flowers."           Buzzfeed shows readers nearly two dozen ways flowers can
improve their...

read more


SURVEY: FLORAL BUSINESSES DID ‘OKAY’ IN 2023, UNCERTAIN ABOUT 2024

Floral Industry News

Business in 2023 was okay or good for most floral businesses compared to 2022,
according to the Society of American Florists’ biannual economic outlook survey
of retailers, growers, and wholesalers, importers and suppliers, conducted last
month. Almost half (46.5%) of...

read more


NEGATIVE PUBLICITY WATCH: SAF CALLS OUT KLARNA, SHUTTERFLY AND OTHERS FOR
BASHING FLOWERS

Floral Industry News

Companies big and small selling a variety of services and merchandise took aim
in promotions at what they deemed to be their biggest Valentine’s Day
competition: flowers. “Valentine’s Season is here. Do better than flowers,” read
the headline on emails and social...

read more


FM ARTICLE FEATURE HIGHLIGHT 1

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FM ARTICLE FEATURE HIGHLIGHT 2

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settings. You can also style every aspect of this content in the module Design
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Advertise

Since 2015, SAF has choreographed one of the most engaging floral promotions in
the industry’s history — Petal It Forward. What started as an SAF-led
promotional event in New York City has grown into a nationwide initiative. Watch
this video to see what it’s all about!

learn More


SAF is the only national trade association that represents all segments of the
U.S. floral industry. Our more than 2,500 members are the industry’s top
retailers, growers, wholesalers, importers, manufacturers, suppliers, educators,
students, and allied organizations. SAF membership is open to all individuals
and companies in the floral industry. Learn more.

2024 © Society of American Florists

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EMAIL

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