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Giving feedback


OVERCOMING YOUR FEAR OF GIVING TOUGH FEEDBACK

You’re not doing anyone a favor by avoiding conflict.
by
 * Melody Wilding

by
 * Melody Wilding

July 26, 2023
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Summary.    A lack of constructive feedback is detrimental to your team,
depriving them of mentorship and growth opportunities. And workplaces marked by
poor communication and unclear expectations are breeding grounds for low trust
and disengagement. Giving...more
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“I felt like I was going to throw up,” Filip confessed to me during our coaching
session. “Giving feedback is something a leader should be able to do every day
without breaking a sweat,” he said. “But for me, it feels like the end of the
world.” 





Filip was the director of project management at a company that offered
translation services for streaming content providers across the globe. Hard
working (sometimes to a fault), Filip was an expert at juggling multiple
priorities, coordinating translators, quality control experts, and client
liaisons across time zones, languages, and cultures. He had a knack for thriving
in ambiguity, keeping his eye on strategic goals without getting lost in
minutiae. 

Filip also prided himself on always having his team’s back, even if it involved
taking the heat from an irate executive. But when it came to delivering feedback
to his direct reports, Filip’s resilient exterior crumbled. He would be overcome
with worries of damaging the relationships he had worked so hard to build. He’d
overthink what to say for hours — sometimes days. The mere thought of uttering
the words, “I have some feedback for you,” made him nauseous. 

When a high-stakes project spearheaded by Angelique, one of Filip’s brightest
team members, failed, it brought his fear of giving feedback into sharp focus.
For two weeks Filip had sensed something was amiss. The team’s low spirits and
sluggish performance concerned him, but he told himself Angelique would pull
everything together in the end. He never voiced his concerns, and the cost was
devastating. Their biggest account would now be going to a different provider
who could provide better service. 

“I could have prevented this. I should have spoken up.” Filip told me. His story
echoes a struggle I hear from many of my executive coaching clients: How do I
overcome the fear of giving feedback? Whether you worry about causing tension,
demotivating your people, or handling others’ emotional reactions, conflict
aversion is a common trait, and managers aren’t immune to it. 

You’re not doing anyone a favor by avoiding conflict. When problems go
unaddressed or are swept under the rug, everyone suffers, including you. A lack
of constructive feedback is also detrimental to your team, depriving them of
mentorship and growth opportunities. Workplaces marked by poor communication and
unclear expectations are breeding grounds for low trust and disengagement.

Here’s how to navigate the sense of discomfort and apprehension that comes with
difficult conversations, so you can say what needs to be said. 


CHALLENGE BINARY THINKING.

Many leaders who avoid confrontation carry assumptions like, “no one likes a
micromanager,” or “bringing up this issue will ruin our working relationship.”
While these beliefs may stem from past experiences with rejection and failure,
they reflect inaccurate, binary thinking. In actuality, it’s possible to be both
assertive and direct without damaging relationships or earning a reputation as
the “difficult manager.” 

Instead, focus on what you could gain by speaking up and the potential rewards
of clear communication. Not only will voicing your thoughts help you feel more
confident, but: 

 * Your input may be exactly what’s needed to drive a challenging assignment to
   completion
 * That candid comment you make to a coworker about their disruptive behavior
   could result in a more peaceful, productive work environment.
 * Your constructive criticism could help a team member develop and grow in
   their role, opening up new career opportunities

When you look more closely, you’ll see that expressing your thoughts, feelings,
and opinions is far more beneficial than stuffing them down and suffering the
consequences.


SEE FEEDBACK AS A TOOL. 

Despite what you may believe, your team craves meaningful, candid feedback.
While 72% of employees rated “managers providing critical feedback” as important
for them in career development, only 5% believe managers provide such feedback.
Likewise, when team members don’t think their boss is great at giving honest
feedback, their engagement scores typically take a nosedive. But on the flip
side, leaders who rank in the top 10% at giving honest feedback create teams
that rank in the top 23% of engagement. 

It’s not fair to deprive your team of information they need to grow. When you
reframe conflict as a healthy, normative part of leadership, it loosens the
anticipatory anxiety you may feel broaching difficult topics with others. Next
time you have to give feedback, take a deep breath and remember, you’re not
causing a conflict, you’re guiding your people toward growth. You’re not
criticizing; you’re nurturing. And you’re certainly not being a villain; you’re
being the leader they need.


ANTICIPATE EVENTUALITIES.

Fear of the unknown or wondering how the recipient will react can hold many
leaders back from ever speaking up. What if your direct report becomes defensive
and lashes out at you? What if they start crying? 

You can calm your anxiety and handle uncertainty using the worst case/best
case/most likely tool. Consider the worst that could happen. If your employee
cries, for example, how would you handle it? Perhaps you’d take a time out. Then
consider the best that could possibly happen to foster more optimism. Finally,
consider what is most likely, which is usually somewhere between the two
extremes. 


START STRONG.

You can also ease your whirlwind of thoughts by planning your opening. Being in
control from the get-go can provide a confidence boost and allows you to set a
respectful tone for the conversation. Once Filip realized he needed to tackle
the situation with Angelique head on, he approached her and said: “I appreciate
your dedication and creativity. Something I wanted to talk about is a pattern of
low morale, and I want to understand if there are any obstacles that we can
address together.” 

Using “I” statements whenever possible helps ensure you communicate directly
without vacillating or minimizing your concerns simply because you’re scared.
Being specific is also important. Rather than saying, “You dropped the ball
again,” try saying, “I’m concerned that I didn’t get the documents in time for
the client meeting today.”


MAKE FEEDBACK PART OF THE PROCESS. 

Feedback should be a regular ritual, not an occasional blast. Making feedback a
habit ensures the tiny annoyances and frustrations you harbor don’t blow up into
major conflicts. Plus, gradually exposing yourself to fearful situations is the
best way to overcome them. The more you practice giving feedback in
lower-stakes, everyday scenarios as part of your role, the better at it you’ll
become.  

A great way to systematize feedback is through regular one-on-ones with your
team. You can also schedule project debriefs where team members can reflect, or
pre-mortems where people can discuss in advance any risks, potential problems,
and flesh out how they’ll work with one another. 

Creating a positive feedback culture will give you opportunities to flex your
newfound assertiveness skills while also strengthening rapport and trust with
your team. And that, as a leader, is one of the best things you can hope for.

New!
HBR Learning

Feedback Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online
leadership training helps you hone your skills with courses like Feedback
Essentials. Earn badges to share on LinkedIn and your resume. Access more than
40 courses trusted by Fortune 500 companies.
Give feedback that your employees can hear and use.
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Read more on Giving feedback or related topics Feedback, Interpersonal skills,
Interpersonal communication, Difficult conversations, Listening skills and
Managing conflicts
 * Melody Wilding, LMSW is an executive coach and author of Trust Yourself: Stop
   Overthinking and Channel Your Emotions for Success at Work. Get a free copy
   of Chapter One here.

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New!
HBR Learning
Feedback Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online
leadership training helps you hone your skills with courses like Feedback
Essentials. Earn badges to share on LinkedIn and your resume. Access more than
40 courses trusted by Fortune 500 companies.
Give feedback that your employees can hear and use.
Start Course
Learn More & See All Courses

Read more on Giving feedback or related topics Feedback, Interpersonal skills,
Interpersonal communication, Difficult conversations, Listening skills and
Managing conflicts



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DOUBLEVERIFY INC.

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BIDSWITCH GMBH

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IPONWEB GMBH

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NEXTROLL, INC.

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TEADS FRANCE SAS

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STRÖER SSP GMBH (SSP)

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OS DATA SOLUTIONS GMBH &AMP; CO. KG

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PLATFORM161 B.V.

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ADACADO TECHNOLOGIES INC. (DBA ADACADO)

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BASIS GLOBAL TECHNOLOGIES, INC.

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SMADEX, S.L.U.

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BOMBORA INC.

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SPOTX, INC

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EASYMEDIA GMBH

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REMERGE GMBH

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ADVANCED STORE GMBH

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MAGNITE CTV, INC.

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DELTA PROJECTS AB

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USEMAX ADVERTISEMENT (EMEGO GMBH)

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EMETRIQ GMBH

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PUBLICIS MEDIA GMBH

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ONETAG LIMITED

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CLOUD TECHNOLOGIES S.A.

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SMARTOLOGY LIMITED

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IMPROVE DIGITAL

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ADOBE ADVERTISING CLOUD

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BANNERFLOW AB

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TABMO SAS

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INTEGRAL AD SCIENCE, INC.

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WIZALY

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WEBORAMA

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JIVOX CORPORATION

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SOJERN, INC.

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MOBILE PROFESSIONALS BV / SAGE&AMP;ARCHER BV

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ROCKABOX MEDIA LTD

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EXACTAG GMBH

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CELTRA INC.

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MAINADV SRL

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GEMIUS SA

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THE KANTAR GROUP LIMITED

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SOLOCAL SA

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PIXALATE, INC.

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ORACLE ADVERTISING

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AUDIENCEPROJECT APS

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DEMANDBASE, INC.

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EFFILIATION / EFFINITY

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ARRIVALIST CO.

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COMMANDERS ACT

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ADLUDIO LTD.

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NEODATA GROUP SRL

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INNOVID LLC

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PAPIRFLY AS

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NEUSTAR, INC., A TRANSUNION COMPANY

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SALESFORCE.COM, INC.

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VERVE GROUP EUROPE GMBH

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KOCHAVA INC.

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OTTO (GMBH &AMP; CO KG)

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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

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LOCALSENSOR B.V.

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ONLINE SOLUTION

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RELAY42 NETHERLANDS B.V.

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GP ONE GMBH

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LIFTOFF MOBILE, INC.

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THE MEDIAGRID INC.

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MINDTAKE RESEARCH GMBH

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CINT AB

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GOOGLE ADVERTISING PRODUCTS

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GFK SE

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REVJET

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CLINCH LABS LTD

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ORACLE DATA CLOUD - MOAT

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HEARTS AND SCIENCE MÜNCHEN GMBH

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AMAZON ADVERTISING

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MOLOCO, INC.

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ADTRIBA GMBH

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OBJECTIVE PARTNERS BV

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ENSIGHTEN

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EBAY INC

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HURRA COMMUNICATIONS GMBH

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