www.on24.com Open in urlscan Pro
34.203.63.16  Public Scan

URL: https://www.on24.com/events/checkpoint-summit/?partnerref=em4&utm_source=marketo&utm_medium=email&utm_campaign=VS_che...
Submission: On August 09 via manual from NL — Scanned from NL

Form analysis 4 forms found in the DOM

GET https://www.on24.com

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  <input type="search" name="s" value="" placeholder="Search" autocomplete="off">
  <ul class="site-header__search__results"></ul>
</form>

GET https://www.on24.com

<form class="site-header__search" method="GET" action="https://www.on24.com" __bizdiag="115" __biza="WJ__">
  <button>
    <!--SVG: header/search.svg -->
    <svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" aria-labelledby="search-title">
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  <input type="search" name="s" value="" placeholder="Search">
</form>

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Tuesday, August 22, 2023
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2023 for “Checkpoint’23: Optimize Your Results” to learn the latest techniques
for boosting your digital performance with AI-generated content, multichannel
campaigns and data-driven operations.

You’ll walk away with proven best practices to optimize results across your
marketing mix, including how to:

 * Build a plan to hit end-of-year goals with insights from leading marketers
 * Find account and buyer intent from first-party signals, prioritize the right
   accounts and drive engagement that converts
 * Elevate your strategies with playbooks to optimize your channels, activate
   your audiences and accelerate the buyer’s journey
 * Increase campaign efficiency and prove ROI

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AGENDA


Keynote Track

Optimizing Channels & Programs Track

Optimizing Data & Operations Track
9:00- 9:45 am PT


OPENING KEYNOTE: WHY B2B NEEDS A NEW GO-TO-MARKET PLAYBOOK


Keynote Track

Has your marketing grown less effective – unable to generate the same impact it
has in the past? When the marketing playbooks we’ve used for years just aren’t
working, we must redefine how we go to market.

Join us for our opening keynote with Jon Miller, CMO at Demandbase, and Callan
Young, CMO at ON24 for a conversation on optimizing and innovating our
go-to-market playbooks for the modern age of marketing.

You’ll learn:

 * How and why changes in the market have forced organizations to redefine how
   they drive growth
 * Tips to identify, prioritize and engage your accounts
 * Best practices to build trust and de-anonymize your buyers
 * Ways to orchestrate sales and marketing to maximize revenue impact

Speakers

Jon Miller

CMO, Demandbase

Callan Young

CMO, ON24


OPENING KEYNOTE: WHY B2B NEEDS A NEW GO-TO-MARKET PLAYBOOK

Jon Miller

CMO, Demandbase

Callan Young

CMO, ON24

Close
9:50- 10:20 am PT


INCREASING CONVERSION: HOW TO USE ENGAGEMENT DATA AND AI TO CREATE HIGH-IMPACT
CONTENT


Optimizing Data & Operations Track

To gain a competitive edge, B2B marketers must go beyond generic content and
create unique experiences that resonate with individuals. But how can you
deliver personalization at scale?

In this informative session with Netline and ON24, learn how you can use AI to
get high-quality data inputs to generate high-quality content outputs that
improves conversion. You’ll hear how to uncover individual buyer interests and
intent based on previous digital engagement and content consumption, and then
use those insights to develop prompts for generative AI tools to automate highly
targeted messaging and content.

Speakers

Dave Fortino

Chief Strategy Officer, NetLine

Tessa Barron

VP, Corporate Marketing, ON24


INCREASING CONVERSION: HOW TO USE ENGAGEMENT DATA AND AI TO CREATE HIGH-IMPACT
CONTENT

View details


A WINNING COMBO: WEBINARS, GIFTING AND HOW TO USE BOTH TO ENHANCE THE BUYER’S
JOURNEY


Optimizing Channels & Programs Track

What does it take to drive revenue success? You must make the most of every
single opportunity.

To do this, you need the data and tools to deliver unforgettable experiences at
every touchpoint. How can you break through to prospects to engage and convert
in today’s hybrid world?

Unbox the playbook for success with Sendoso, Zywave and ON24. Learn how to help
your marketing and sales teams connect with buyers through webinars and gifting,
and see how Zywave leverages both platforms to drive responses, accelerate
pipeline and optimize the entire buyer’s experience.

Speakers

Jess Fisher

Sr. Director of ABM and Demand Gen, Sendoso

Zach Silva

Demand Generation Coordinator, Zywave

Josh Baez

Sr. Manager, Corporate Marketing


A WINNING COMBO: WEBINARS, GIFTING AND HOW TO USE BOTH TO ENHANCE THE BUYER’S
JOURNEY

View details

Close
10:25- 10:55 am PT


HITTING TARGETS: HOW TO ENGAGE THE RIGHT ACCOUNTS WITH THE RIGHT MESSAGE AT THE
RIGHT TIME


Optimizing Data & Operations Track

To succeed in today’s buyer-centric landscape, marketers must ask: How do we
target our most qualified accounts to deliver the right message at the right
time?

To uncover the answers, join marketing leaders at Integrate, Bombora and ON24.
Learn how to leverage AI-driven insights, buyer intent and engagement data to
prioritize and segment your audiences, optimize conversion, maximize investments
and amplify your impact on revenue.

Speakers

Jo Reyes

VP, Segment Marketing, Bombora

Daniel McKeever

VP, Marketing Operations and Technology, Integrate

Michael Newman

VP, Demand Generation, ON24


HITTING TARGETS: HOW TO ENGAGE THE RIGHT ACCOUNTS WITH THE RIGHT MESSAGE AT THE
RIGHT TIME

View details


BUILDING COMMUNITY: HOW TO DEVELOP ADVOCATES AND DRIVE CUSTOMER-LED GROWTH


Optimizing Channels & Programs Track

According to Forrester, 70% of revenue  will come from existing customers,
making your user community more important than ever before. 

Join Influitive to learn best practices in customer marketing that will help you
engage and educate your user base, find and foster advocates and develop a
powerful network of champions to drive customer-led growth.

Speakers

Dan Cote

CMO, Influitive

Hayden Clelland

Sr. Manager, Customer Marketing, ON24


BUILDING COMMUNITY: HOW TO DEVELOP ADVOCATES AND DRIVE CUSTOMER-LED GROWTH

View details

Close
11:00- 11:30am PT


IMPROVING QUALITY: HOW TO PREVENT “BAD LEADS” FROM ENTERING YOUR FUNNEL


Optimizing Data & Operations Track

More than 1 in 10 visitors on your site is an invalid user – skewing your
marketing data and filling your funnel with “bad leads” that take up space and
create inefficiencies in how you forecast, target and spend marketing dollars. 

Go-to-market success relies on the quality of your data and database. What
should you look for and how can you address it?

Join marketing leaders at Cheq and ON24 for a discussion on the impacts of
invalid traffic on GTM effectiveness and ROI. Learn how to identify and minimize
fake users, safeguard the integrity of your data and maximize the impact of your
go-to-market efforts with genuine customers.

Speakers

Amy Holtzman

CMO, Cheq

Josh Baez

Sr. Manager, Corporate Marketing, ON24


IMPROVING QUALITY: HOW TO PREVENT “BAD LEADS” FROM ENTERING YOUR FUNNEL

View details


SUPERCHARGING REACH: MASTERING THE ART AND SCIENCE OF DRIVING WEBINAR AND EVENT
REGISTRATION


Optimizing Channels & Programs Track

Mastering the art and science of driving webinar and event registration is
critical to the success of your programs. 

In this session, join Mark Bornstein, VP of Marketing at ON24 as he shares tips,
tricks and some AI magic to optimize your promotional strategies. You will learn
simple tactics to help find your audience, including picking effective webinar
titles and email subject lines, how to personalize promotional copy to get
better results and how to increase registrant to attendee conversion.

Speakers

Mark Bornstein

VP, Content Marketing, ON24


SUPERCHARGING REACH: MASTERING THE ART AND SCIENCE OF DRIVING WEBINAR AND EVENT
REGISTRATION

View details

Close


SPEAKERS

Jon Miller

Chief Marketing Officer, Demandbase

Amy Holtzman

Chief Marketing Officer, Cheq

Callan Young

Chief Marketing Officer, ON24

Dan Cote

Chief Marketing Officer, Influitive

David Fortino

Chief Strategy Officer, NetLine

Daniel McKeever

VP, Marketing Operations and Technology, Integrate

Jo Reyes

VP, Segment Marketing, Bombora

Mark Bornstein

VP, Content Marketing, ON24

Michael Newman

VP, Demand Generation, ON24

Tessa Barron

VP of Marketing, ON24

Jess Fisher

Sr. Director, Demand Generation and Lifecycle Marketing, Sendoso

Josh Baez

Sr. Manager, Corporate Marketing, ON24

Hayden Clelland

Sr. Manager, Customer Marketing, ON24

Zach Silva

Demand Generation Coordinator, Zywave


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PRODUCTS

 * ON24 Platform
 * ON24 Webcast Elite
 * ON24 Engagement Hub
 * ON24 Target
 * ON24 Intelligence
 * ON24 Connect
 * ON24 Virtual Conference
 * ON24 Go Live
 * ON24 Forums

RESOURCES

 * Webinar Best Practices
 * Upcoming Webinars
 * Blog
 * Customer Stories
 * Login
 * Virtual Events
 * How Webinars Work

ON24

 * About Us
 * Partner Network
 * ON24 Corporate Responsibility
 * Executive Team
 * Careers
 * In The News
 * Press Releases

CONTACT

Contact Us
San Francisco 1-415-369-8000
Charlotte +1 877-202-9599
London +44 (0) 20 7062 7575
Singapore +65 6871 4859
Sydney +612 8999 1066
Japan Website






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