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2606:4700:4400::ac40:9b69  Public Scan

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URL: https://www.investing.com/news/stock-market-news/tencents-next-level-up-fewer-big-foreign-franchise-games-more-inhouse-334...
Submission: On March 22 via api from ZA — Scanned from DE

Form analysis 18 forms found in the DOM

<form class="holdingsContent displayNone js-form" data-value="holdings">
  <div class="js-add-portfolio-message displayNone emptyText">Please name your holdings portfolio</div>
  <select class="newInput selectBox js-holdings-list">
  </select>
  <div class="positionFlexCont js-flex-container">
    <div>
      <label>Type:</label>
      <select class="newInput selectBox js-position-type">
        <option value="B">BUY</option>
        <option value="S">SELL</option>
      </select>
    </div>
    <div>
      <label>Date:</label>
      <div class="datePickerWrap calendarDatePicker js-datepicker">
        <div class="float_lang_base_1">
          <div class="dateField">
            <div class="js-display-date dateRange inlineblock datePickerBinder arial_11 lightgrayFont"></div>
          </div>
          <input type="hidden" value="">
          <div class="widgetFieldBottomBorder"></div>
          <div class="calendarWidget"></div>
        </div>
        <div id="datePickerIconWrap" class="float_lang_base_2 datePickerIconWrap">
          <span class="datePickerIcon">&nbsp;</span>
        </div>
      </div>
    </div>
    <div>
      <label>Amount:</label>
      <input name="amount" type="text" class="newInput inputTextBox js-amount js-local-number-input" data-local-number-bind="1">
    </div>
    <div>
      <label>Price</label>
      <input name="price" type="text" class="newInput inputTextBox js-price js-local-number-input js-short-dec" data-dec-limit="7" data-local-number-bind="1">
    </div>
    <div class="js-future-input">
      <label>Point Value:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="pointValue" type="text" class="newInput inputTextBox js-point-value js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
    <div class="js-forex-input">
      <label>Leverage:</label>
      <select class="selectBox newInput js-leverage">
        <option value="1">1:1</option>
        <option value="10">1:10</option>
        <option value="25">1:25</option>
        <option value="50">1:50</option>
        <option value="100">1:100</option>
        <option value="200">1:200</option>
        <option value="400">1:400</option>
        <option value="500">1:500</option>
        <option value="1000">1:1000</option>
      </select>
    </div>
    <div>
      <label>Commission:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="commission" type="text" class="newInput inputTextBox js-commission js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
  </div>
</form>

<form class="js-create-watchlist-portfolio js-form-contents" data-value="watchlist">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create New Watchlist</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 displayNone js-create">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox "></span>
</form>

<form class="js-create-holdings-portfolio js-form-contents" data-value="holdings">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create a new holdings portfolio</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-submit js-exclude-portfolio-form">Add</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-create displayNone">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox"
      placeholder="Enter watchlist name"></span>
</form>

<form class="holdingsContent displayNone js-form" data-value="holdings">
  <div class="js-add-portfolio-message displayNone emptyText">Please name your holdings portfolio</div>
  <select class="newInput selectBox js-holdings-list">
  </select>
  <div class="positionFlexCont js-flex-container">
    <div>
      <label>Type:</label>
      <select class="newInput selectBox js-position-type">
        <option value="B">BUY</option>
        <option value="S">SELL</option>
      </select>
    </div>
    <div>
      <label>Date:</label>
      <div class="datePickerWrap calendarDatePicker js-datepicker">
        <div class="float_lang_base_1">
          <div class="dateField">
            <div class="js-display-date dateRange inlineblock datePickerBinder arial_11 lightgrayFont"></div>
          </div>
          <input type="hidden" value="">
          <div class="widgetFieldBottomBorder"></div>
          <div class="calendarWidget"></div>
        </div>
        <div id="datePickerIconWrap" class="float_lang_base_2 datePickerIconWrap">
          <span class="datePickerIcon">&nbsp;</span>
        </div>
      </div>
    </div>
    <div>
      <label>Amount:</label>
      <input name="amount" type="text" class="newInput inputTextBox js-amount js-local-number-input" data-local-number-bind="1">
    </div>
    <div>
      <label>Price</label>
      <input name="price" type="text" class="newInput inputTextBox js-price js-local-number-input js-short-dec" data-dec-limit="7" data-local-number-bind="1">
    </div>
    <div class="js-future-input">
      <label>Point Value:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="pointValue" type="text" class="newInput inputTextBox js-point-value js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
    <div class="js-forex-input">
      <label>Leverage:</label>
      <select class="selectBox newInput js-leverage">
        <option value="1">1:1</option>
        <option value="10">1:10</option>
        <option value="25">1:25</option>
        <option value="50">1:50</option>
        <option value="100">1:100</option>
        <option value="200">1:200</option>
        <option value="400">1:400</option>
        <option value="500">1:500</option>
        <option value="1000">1:1000</option>
      </select>
    </div>
    <div>
      <label>Commission:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="commission" type="text" class="newInput inputTextBox js-commission js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
  </div>
</form>

<form class="js-create-watchlist-portfolio js-form-contents" data-value="watchlist">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create New Watchlist</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 displayNone js-create">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox "></span>
</form>

<form class="js-create-holdings-portfolio js-form-contents" data-value="holdings">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create a new holdings portfolio</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-submit js-exclude-portfolio-form">Add</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-create displayNone">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox"
      placeholder="Enter watchlist name"></span>
</form>

<form class="holdingsContent displayNone js-form" data-value="holdings">
  <div class="js-add-portfolio-message displayNone emptyText">Please name your holdings portfolio</div>
  <select class="newInput selectBox js-holdings-list">
  </select>
  <div class="positionFlexCont js-flex-container">
    <div>
      <label>Type:</label>
      <select class="newInput selectBox js-position-type">
        <option value="B">BUY</option>
        <option value="S">SELL</option>
      </select>
    </div>
    <div>
      <label>Date:</label>
      <div class="datePickerWrap calendarDatePicker js-datepicker">
        <div class="float_lang_base_1">
          <div class="dateField">
            <div class="js-display-date dateRange inlineblock datePickerBinder arial_11 lightgrayFont"></div>
          </div>
          <input type="hidden" value="">
          <div class="widgetFieldBottomBorder"></div>
          <div class="calendarWidget"></div>
        </div>
        <div id="datePickerIconWrap" class="float_lang_base_2 datePickerIconWrap">
          <span class="datePickerIcon">&nbsp;</span>
        </div>
      </div>
    </div>
    <div>
      <label>Amount:</label>
      <input name="amount" type="text" class="newInput inputTextBox js-amount js-local-number-input" data-local-number-bind="1">
    </div>
    <div>
      <label>Price</label>
      <input name="price" type="text" class="newInput inputTextBox js-price js-local-number-input js-short-dec" data-dec-limit="7" data-local-number-bind="1">
    </div>
    <div class="js-future-input">
      <label>Point Value:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="pointValue" type="text" class="newInput inputTextBox js-point-value js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
    <div class="js-forex-input">
      <label>Leverage:</label>
      <select class="selectBox newInput js-leverage">
        <option value="1">1:1</option>
        <option value="10">1:10</option>
        <option value="25">1:25</option>
        <option value="50">1:50</option>
        <option value="100">1:100</option>
        <option value="200">1:200</option>
        <option value="400">1:400</option>
        <option value="500">1:500</option>
        <option value="1000">1:1000</option>
      </select>
    </div>
    <div>
      <label>Commission:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="commission" type="text" class="newInput inputTextBox js-commission js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
  </div>
</form>

<form class="js-create-watchlist-portfolio js-form-contents" data-value="watchlist">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create New Watchlist</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 displayNone js-create">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox "></span>
</form>

<form class="js-create-holdings-portfolio js-form-contents" data-value="holdings">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create a new holdings portfolio</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-submit js-exclude-portfolio-form">Add</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-create displayNone">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox"
      placeholder="Enter watchlist name"></span>
</form>

<form class="holdingsContent displayNone js-form" data-value="holdings">
  <div class="js-add-portfolio-message displayNone emptyText">Please name your holdings portfolio</div>
  <select class="newInput selectBox js-holdings-list">
  </select>
  <div class="positionFlexCont js-flex-container">
    <div>
      <label>Type:</label>
      <select class="newInput selectBox js-position-type">
        <option value="B">BUY</option>
        <option value="S">SELL</option>
      </select>
    </div>
    <div>
      <label>Date:</label>
      <div class="datePickerWrap calendarDatePicker js-datepicker">
        <div class="float_lang_base_1">
          <div class="dateField">
            <div class="js-display-date dateRange inlineblock datePickerBinder arial_11 lightgrayFont"></div>
          </div>
          <input type="hidden" value="">
          <div class="widgetFieldBottomBorder"></div>
          <div class="calendarWidget"></div>
        </div>
        <div id="datePickerIconWrap" class="float_lang_base_2 datePickerIconWrap">
          <span class="datePickerIcon">&nbsp;</span>
        </div>
      </div>
    </div>
    <div>
      <label>Amount:</label>
      <input name="amount" type="text" class="newInput inputTextBox js-amount js-local-number-input" data-local-number-bind="1">
    </div>
    <div>
      <label>Price</label>
      <input name="price" type="text" class="newInput inputTextBox js-price js-local-number-input js-short-dec" data-dec-limit="7" data-local-number-bind="1">
    </div>
    <div class="js-future-input">
      <label>Point Value:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="pointValue" type="text" class="newInput inputTextBox js-point-value js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
    <div class="js-forex-input">
      <label>Leverage:</label>
      <select class="selectBox newInput js-leverage">
        <option value="1">1:1</option>
        <option value="10">1:10</option>
        <option value="25">1:25</option>
        <option value="50">1:50</option>
        <option value="100">1:100</option>
        <option value="200">1:200</option>
        <option value="400">1:400</option>
        <option value="500">1:500</option>
        <option value="1000">1:1000</option>
      </select>
    </div>
    <div>
      <label>Commission:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="commission" type="text" class="newInput inputTextBox js-commission js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
  </div>
</form>

<form class="js-create-watchlist-portfolio js-form-contents" data-value="watchlist">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create New Watchlist</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 displayNone js-create">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox "></span>
</form>

<form class="js-create-holdings-portfolio js-form-contents" data-value="holdings">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create a new holdings portfolio</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-submit js-exclude-portfolio-form">Add</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-create displayNone">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox"
      placeholder="Enter watchlist name"></span>
</form>

<form class="holdingsContent displayNone js-form" data-value="holdings">
  <div class="js-add-portfolio-message displayNone emptyText">Please name your holdings portfolio</div>
  <select class="newInput selectBox js-holdings-list">
  </select>
  <div class="positionFlexCont js-flex-container">
    <div>
      <label>Type:</label>
      <select class="newInput selectBox js-position-type">
        <option value="B">BUY</option>
        <option value="S">SELL</option>
      </select>
    </div>
    <div>
      <label>Date:</label>
      <div class="datePickerWrap calendarDatePicker js-datepicker">
        <div class="float_lang_base_1">
          <div class="dateField">
            <div class="js-display-date dateRange inlineblock datePickerBinder arial_11 lightgrayFont"></div>
          </div>
          <input type="hidden" value="">
          <div class="widgetFieldBottomBorder"></div>
          <div class="calendarWidget"></div>
        </div>
        <div id="datePickerIconWrap" class="float_lang_base_2 datePickerIconWrap">
          <span class="datePickerIcon">&nbsp;</span>
        </div>
      </div>
    </div>
    <div>
      <label>Amount:</label>
      <input name="amount" type="text" class="newInput inputTextBox js-amount js-local-number-input" data-local-number-bind="1">
    </div>
    <div>
      <label>Price</label>
      <input name="price" type="text" class="newInput inputTextBox js-price js-local-number-input js-short-dec" data-dec-limit="7" data-local-number-bind="1">
    </div>
    <div class="js-future-input">
      <label>Point Value:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="pointValue" type="text" class="newInput inputTextBox js-point-value js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
    <div class="js-forex-input">
      <label>Leverage:</label>
      <select class="selectBox newInput js-leverage">
        <option value="1">1:1</option>
        <option value="10">1:10</option>
        <option value="25">1:25</option>
        <option value="50">1:50</option>
        <option value="100">1:100</option>
        <option value="200">1:200</option>
        <option value="400">1:400</option>
        <option value="500">1:500</option>
        <option value="1000">1:1000</option>
      </select>
    </div>
    <div>
      <label>Commission:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="commission" type="text" class="newInput inputTextBox js-commission js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
  </div>
</form>

<form class="js-create-watchlist-portfolio js-form-contents" data-value="watchlist">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create New Watchlist</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 displayNone js-create">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox "></span>
</form>

<form class="js-create-holdings-portfolio js-form-contents" data-value="holdings">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create a new holdings portfolio</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-submit js-exclude-portfolio-form">Add</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-create displayNone">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox"
      placeholder="Enter watchlist name"></span>
</form>

<form class="holdingsContent displayNone js-form" data-value="holdings">
  <div class="js-add-portfolio-message displayNone emptyText">Please name your holdings portfolio</div>
  <select class="newInput selectBox js-holdings-list">
  </select>
  <div class="positionFlexCont js-flex-container">
    <div>
      <label>Type:</label>
      <select class="newInput selectBox js-position-type">
        <option value="B">BUY</option>
        <option value="S">SELL</option>
      </select>
    </div>
    <div>
      <label>Date:</label>
      <div class="datePickerWrap calendarDatePicker js-datepicker">
        <div class="float_lang_base_1">
          <div class="dateField">
            <div class="js-display-date dateRange inlineblock datePickerBinder arial_11 lightgrayFont"></div>
          </div>
          <input type="hidden" value="">
          <div class="widgetFieldBottomBorder"></div>
          <div class="calendarWidget"></div>
        </div>
        <div id="datePickerIconWrap" class="float_lang_base_2 datePickerIconWrap">
          <span class="datePickerIcon">&nbsp;</span>
        </div>
      </div>
    </div>
    <div>
      <label>Amount:</label>
      <input name="amount" type="text" class="newInput inputTextBox js-amount js-local-number-input" data-local-number-bind="1">
    </div>
    <div>
      <label>Price</label>
      <input name="price" type="text" class="newInput inputTextBox js-price js-local-number-input js-short-dec" data-dec-limit="7" data-local-number-bind="1">
    </div>
    <div class="js-future-input">
      <label>Point Value:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="pointValue" type="text" class="newInput inputTextBox js-point-value js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
    <div class="js-forex-input">
      <label>Leverage:</label>
      <select class="selectBox newInput js-leverage">
        <option value="1">1:1</option>
        <option value="10">1:10</option>
        <option value="25">1:25</option>
        <option value="50">1:50</option>
        <option value="100">1:100</option>
        <option value="200">1:200</option>
        <option value="400">1:400</option>
        <option value="500">1:500</option>
        <option value="1000">1:1000</option>
      </select>
    </div>
    <div>
      <label>Commission:</label>
      <div class="inputCurr">
        <i class="js-currency-sign"></i>
        <span class="inputWrapper"><input name="commission" type="text" class="newInput inputTextBox js-commission js-local-number-input" data-local-number-bind="1"></span>
      </div>
    </div>
  </div>
</form>

<form class="js-create-watchlist-portfolio js-form-contents" data-value="watchlist">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create New Watchlist</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 displayNone js-create">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox "></span>
</form>

<form class="js-create-holdings-portfolio js-form-contents" data-value="holdings">
  <a href="javascript:void(0)" class="js-exclude-portfolio-form js-action-btn">Create a new holdings portfolio</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-submit js-exclude-portfolio-form">Add</a>
  <a href="javascript:void(0);" class="newBtn Orange2 disabled noIcon float_lang_base_2 js-create displayNone">Create</a> <span class="inputWrapper displayNone js-input-wrapper"><input type="text" class="inputText newInput inputTextBox"
      placeholder="Enter watchlist name"></span>
</form>

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TENCENT'S NEXT LEVEL UP: FEWER BIG FOREIGN FRANCHISE GAMES, MORE IN-HOUSE

Stock Markets

Published Mar 21, 2024 01:17AM ET Updated Mar 21, 2024 01:41AM ET
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© Reuters. "DreamStar", a mobile game by Tencent, is seen on a mobile phone next
to a logo of Tencent Games, in this illustration picture taken March 19, 2024.
REUTERS/Tingshu Wang/Illustration
 


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By Josh Ye

HONG KONG (Reuters) - In a sea change at China's Tencent, an easy-to-play game
of cute characters tackling obstacle courses has taken precedence over
developing a big-budget sophisticated foreign franchise for smartphones.

Since late last year, the world's largest video games company has, according to
sources, redeployed hundreds of people from the team developing "Assassin's
Creed Jade" for mobile - a multi-year project with France's Ubisoft.

They are now working on recently launched "DreamStar" - Tencent's answer to
rival NetEase (NASDAQ:NTES)'s hit "Eggy Party" and the company's most
high-profile attempt to date at the so-called party game genre which offers
simple gameplay, minigames and encourages players to hang out and chat.

As a result, "Assassin's Creed Jade" - an action-adventure game set in ancient
China that has been under development for mobile for at least four years - will
likely be released in 2025 instead of this year, according to three sources
familiar with the matter. They were not authorised to speak to media and
declined to be identified.

The redeployment of resources highlights the trends forcing a strategic pivot at
Tencent. Firstly, developing big-name Western franchises for mobile phones tends
to yield thin margins.

At the same time, rivals have had breakout hits with ostensibly niche products
that offer new takes on gaming such as as NetEase's "Eggy Party" and miHoYo's
anime-style fantasy game "Genshin Impact". Moreover, the games were developed
in-house so their profits are all their own.

Tencent had, for years, great success by developing for smartphones
international hits like Activision Blizzard (NASDAQ:ATVI)'s shooter game "Call
of Duty" and the battle royale game "PUBG" by South Korea's Krafton.

But such franchise games - called IP (intellectual property) games - are costly
to make. Royalty fees of 15% to 20% of sales are typical, Apple (NASDAQ:AAPL)'s
App Store takes a 30% cut while marketing and user acquisition expenses can cost
another 30% to 40%, the sources said.

After a string of IP game setbacks, Tencent plans to be more selective.

"We're focusing on fewer bigger budget games. Typically, we're seeking to make
the biggest bets around games that either iterate on a successful IP ... or
games that are iterating around proven gameplay success within a niche and
taking those to a more mass market," Tencent Chief Strategy Officer James
Mitchell told an earnings call on Wednesday.

Tencent is now also pushing for royalty fees to fall to under 10% of sales in
some negotiations, according to one person with direct knowledge of the matter.

"That would have been almost unthinkable just a few years ago. Tencent used to
be far more generous," the person said.

Tencent declined to comment on details of its strategic shift.

SETBACKS AND BAMBOO SHOOTS

On Wednesday, Tencent reported a slight decline in fourth-quarter gaming sales
and also flagged that overall gaming revenue this quarter would be soft compared
with the same period last year when gaming sales surged as pandemic restrictions
were lifted.

Pony Ma, Tencent's founder and chief executive, has been blunt that the
company's video game division - which last year generated 180 billion yuan ($25
billion) in sales or around 30%of overall revenue - needs to do better.

Competitors have continued to create new products, "leaving us feeling we have
achieved nothing," he told a stadium of employees in Shenzhen at the company's
annual meeting in January, according to a separate source with direct knowledge
of the event.

That month, Tencent also launched its "Spring Bamboo Shoots Project", aiming to
incubate in-house games with novel gameplay and offering budgets of up to 300
million yuan ($42 million) per game.

While that is much less than budgets of 1 billion yuan for a major franchise,
the initiative signals Tencent is willing to take more risks on non-conventional
game design, the sources said.

Some major setbacks have only increased the sense of urgency for change.

Last year, Electronic Arts (NASDAQ:EA) discontinued "Apex Legends Mobile", a
game developed by Tencent, with executives at the U.S. firm saying it had fallen
short of expected quality.

In December, Tencent axed development of a mobile game based on the "Nier"
franchise from Japan's Square Enix, in part because the Chinese firm struggled
to find a compelling monetisation model given its expensive development costs
and franchise rights, sources have said.

"Mobile games studios have learned that IP is not the magic bullet for user
acquisition it once was," says Serkan Toto, founder of game industry consultancy
Kantan Games.

Tencent has also seen a key in-house game bomb. "Undawn", a zombie apocalypse
shooting game that Hollywood star Will Smith was hired to endorse, flopped
spectacularly despite having a budget of close to 1 billion yuan with more than
300 developers, according to two of the sources.

Last month, one year since its launch, "Undawn" brought in revenue of just
$287,000, according to research firm Appmagic.

Western companies have also started to shift away from outsourcing mobile game
development to Chinese companies like Tencent. Microsoft (NASDAQ:MSFT)'s
Activision Blizzard, for example, has just launched "Call of Duty Warzone
Mobile" which will compete directly with Tencent's "Call of Duty Mobile".



Adding salt to the wound, Tencent's top two games saw revenue slide during the
week-long Lunar New Year holidays in February. "Honor of Kings" and "PUBG
Mobile", which are nine and seven years old respectively, suffered 7% and 30%
drops compared to the holiday period last year, according to one of the sources
who was briefed on the matter.

($1 = 7.1979 Chinese yuan)






Tencent's next level up: fewer big foreign franchise games, more in-house

 



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