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AWS Summit London 2024

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Jul 13, 2023


SOURCED LEADS PRIVACY POLICY


BACKGROUND

This Sourced Leads Privacy Policy (referred to as "Privacy Policy") informs why
and how we process personal data about potential business customers, whose data
we have collected from publicly available sources (referred to as "Lead", “you”
and jointly "Leads").

Aiven Ltd, business ID: 2795743-5, is the data controller (referred to as
"Aiven", "we" or "us") in relation to the processing of your personal data. As a
data controller, Aiven is responsible for ensuring that personal data is
processed in compliance with data protection laws. We take your data protection
rights seriously and your personal data will be treated in a secure and
confidential manner as set out in this Privacy Policy and as required by data
protection laws.

We have also designated a Data Protection Officer (“DPO”) to oversee our data
protection related matters. If you have any questions or concerns about the way
we use your data, you may contact our DPO by email at dpo@aiven.io.


WHERE DO WE COLLECT YOUR PERSONAL DATA AND WHAT PERSONAL DATA ARE PROCESSED?

We collect your personal data from publicly available sources by using different
service providers or collecting your data manually. We collect your data from
the following publicly available services (referred to as ‘’Public Services’’):

 * ZoomInfo
 * LinkedIn
 * LeadIQ
 * 6Sense

Personal data available in the Public Service(s)

When you create your public profile in any of the Public Services you can choose
what information you set to be public and to what extent search engines can
access your personal data. You can restrict search engines from accessing your
public profile by changing certain profile settings available or by changing or
removing the personal data available in the Public Services.

We collect the following categories of personal data from the Public Services:

 * Identity and contact information of the Leads (e.g. full name, email address,
   telephone number)
 * Lead’s company related data (e.g. title, position, field of the company)


WHAT IS THE PURPOSE AND LAWFUL BASIS FOR PROCESSING YOUR DATA?

We have identified the purposes for processing your personal data as provided in
the table below. These purposes each relate to a lawful basis for processing, as
required by data protection laws.

Purpose for processing
Lawful basis
Evaluate potential Leads in order to offer Aiven products and services by direct
marketing. The processing in this regard includes categorizing and evaluating
Leads’ interest in Aiven’s products and services by evaluating the position,
title and the company the Lead works for.
The processing is necessary to achieve the legitimate interests pursued by
Aiven. Aiven considers that it has a legitimate interest in carrying out direct
marketing for attracting and offering services to high caliber leads.

We will only use your personal data for the purposes for which we collected it,
unless we reasonably consider that we need to use it for another reason and that
reason is compatible with the original purpose.


HOW DO WE PERFORM THE SEARCHES?

When we are looking for Leads, we always have certain predefined criteria to
which against we perform the searches. The predefined criteria consists of the
following information regarding the Lead (the combination used in each search
may vary):

 * Company information
 * Company field of business
 * Technology used by the company
 * Job offers (e.g. Kafka engineers)
 * Title
 * Other similar company related information

In other words, we use pre-determined criteria and automated means to process
personal data and create profiles of Leads. Although the processing may amount
to profiling, as defined in data protection laws, we do not carry out any
automated decision making that would have legal effects or similarly significant
effects on the Leads.

After performing the search, our marketing staff will always review the results
and decide which Leads to contact. In addition, before communicating, our
marketing staff may also manually check the potential Lead’s profile in Public
Services in order to determine whether the Lead or Lead’s company could be
interested in or benefit from using Aiven products and services.


TO WHOM WE SHARE YOUR DATA?

We may have to share your personal data with the parties set out below for the
purposes described in this Privacy Policy. These parties include:

 * Service providers who provide IT and system administration services,
   including our email service provider and CRM service providers.

All of our subsidiaries and third party service providers are required to take
appropriate security measures to protect your data and they may only process
personal data for the purposes mentioned in this Privacy Policy and in
accordance with our instructions. We never sell your personal data.


DO WE TRANSFER PERSONAL DATA OUTSIDE THE EU/EEA?

We store personal data on servers located in the European Union ("EU"). However,
some of our service providers or subsidiaries may be based outside the European
Economic Area ("EEA"), including the United States of America, so their
processing of your personal data will involve a transfer of personal data
outside the EEA.

Whenever we transfer personal data out of the EEA, and unless a specific
derogation applies, we seek to ensure that a similar degree of protection is
afforded than that provided in the EEA by ensuring at least one of the following
safeguards is implemented:

 * Where possible, we will transfer personal data to countries that have been
   deemed to provide an adequate level of protection for personal data by the
   European Commission
 * Where we use a service provider residing in a country outside the EEA that is
   not deemed to provide an adequate level of protection for personal data, we
   use specific contractual clauses approved by the European Commission (i.e.
   the Standard Contractual Clauses approved by the European Commission) or
   binding corporate rules approved by a competent data protection authority for
   the service provider which aim to provide personal data the same protection
   as it has in the EEA

Please email us at privacy@aiven.io if you want further information on the
specific mechanism used by us when transferring your personal data out of the
EEA or to obtain a copy of any contractual clauses in place, although some
details may be redacted for confidentiality reasons. 


HOW LONG WILL WE RETAIN PERSONAL DATA?

We will only retain personal data for as long as necessary to fulfill the
purposes defined in this Privacy Policy. In general, we comply with the
following criteria with respect to retaining and erasing personal data:

 * Personal data are retained during the search and after when we perform direct
   marketing. Following this, personal data will be erased when we have no
   active marketing campaigns


WHAT RIGHTS DO YOU HAVE?

Subject to certain exemptions and limitations, you have certain rights in
relation to the processing of your personal data. You have the right to:

 * Access your personal data
 * Update incorrect or incomplete personal data
 * Object to the processing of personal data
 * Erase your personal data
 * Restrict the use of your personal data
 * The right to object processing, that is based on legitimate interest
 * If we would process personal data on the basis of your consent, you will have
   the right to withdraw your consent at any time

Should you wish to exercise your above mentioned rights, please send a request
to us at privacy@aiven.io.

In case you exercise your rights, we may need to request specific information
from you to help us confirm your identity and ensure your right to access your
personal data (or to exercise any of your other rights). This is a security
measure to ensure that personal data is not disclosed to any person who has no
right to receive it. We may also contact you to ask you for further information
in relation to your request to speed up our response.


UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. If we make any updates to
this Privacy Policy, we will always publish the updated version on this page.


CONTACT

If you have any questions regarding the processing of your personal data, please
do not hesitate to contact us. See below for contact details:

Aiven Oy
Antinkatu 1,
00100 Helsinki,
Finland
privacy@aiven.io

You have the right to make a complaint at any time to the supervisory authority
in your country of residence. A list of the EEA supervisory authorities can be
found here: https://edpb.europa.eu/about-edpb/about-edpb/members_en. In Finland,
the relevant supervisory authority is the Office of the Data Protection
Ombudsman: https://tietosuoja.fi/en/home. We would, however, appreciate the
chance to deal with your concerns before you approach any supervisory authority
so please contact us in the first instance.

Aiven is a unified, cloud-agnostic platform to stream, store, and serve data on
any cloud.

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--------------------------------------------------------------------------------

 * Terms of services
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 * Privacy policy
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 * Do not sell or share my personal information

Apache, Apache Kafka, Kafka, Apache Flink, Flink, Apache Cassandra, and
Cassandra are either registered trademarks or trademarks of the Apache Software
Foundation in the United States and/or other countries. ClickHouse is a
registered trademark of ClickHouse, Inc. https://clickhouse.com. M3, M3
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and Kubernetes are trademarks and property of their respective owners. *Redis is
a registered trademark of Redis Ltd. and the Redis box logo is a mark of Redis
Ltd. Any rights therein are reserved to Redis Ltd. Any use by Aiven is for
referential purposes only and does not indicate any sponsorship, endorsement or
affiliation between Redis and Aiven. All product and service names used in this
website are for identification purposes only and do not imply endorsement.

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