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Back to all client stories
Zoom's client story


ZOOM'S CREATIVE TEAM SAVES OVER 4,000 HOURS WITH BRANDFOLDER

Zoom Video Communications, Inc. helps people stay connected so they can get more
done together. From chat, phone, meetings, and webinars to conference room
systems and online events, Zoom powers all your communication needs. Zoom's
reliable platform offers a high-quality experience that is easy to manage, use,
and customize.

Brandon Realmonte

Creative Manager

Nick Wenzel

Visual Designer

Company Stats

 * Founded in 2011

 * 6,800+ employees

 * Over 4,000 hours saved in a year using Brandfolder

 * Nearly 20-30 vendors accessing assets on a daily basis

 * Operates in 243 countries and territories globally



Download the Client Story



CHALLENGE

During the rapid rise of remote work brought on by the global pandemic, Zoom was
one of the fastest-growing communication platforms: with over 4 million Zoom
Phone seats sold worldwide since Zoom Phone's launch in 2019. The need for
agility and resilience as the company experienced such tremendous growth was top
of mind every day as employees navigated the changing tide.

Historically Zoom hosted all its assets on Google Drive via multiple folders
that were unorganized, hard to access and a nightmare to search through. Brandon
Realmonte, Zoom's creative manager, was the go-to person for retrieving brand
assets. "I would spend no less than 25% of my time, so about 10 hours per week,
to help find assets for internal teams." You can imagine how frustrating it was
spending so much time searching for assets while balancing leading his team and
fostering their creativity.

As the single point of contact for all things creative, Brandon quickly realized
his situation wouldn't be sustainable with Zoom's rapid growth. He searched for
a better solution and was encourgaed when he learned about Brandfolder. It was
an easy sell to the CMO when he mentioned, "It will save 60% of our design
resources' time if we get Brandfolder to host and organize all our assets." The
CMO signed the contract with Brandfolder the next day.

> I would spend no less than 25% of my time, so about 10 hours per week
> [searching for assets], to help find assets for internal teams. – Brandon
> Realmonte, Creative Manager


SOLUTION

Today Zoom operates on a global scale in over 243 countries and territories
leveraging Brandfolder as its central hub and repository for creative assets and
final designs. With thousands of approved, on-brand assets in Brandfolder,
Brandon rests easy knowing his 6,000+ stakeholders can find everything they need
to create the websites, email campaigns and other marketing material to support
Zoom's massively increased scale.

Using Brandfolder's Smart CDN has allowed Zoom to simplify and accelerate email
localization and webpage development. Smart CDN powers localized emails in
multiple locations across the globe while pointing back to a single source of
truth making it easy to roll out new localizations or quickly make changes
should the need arise. Previously, developers at Zoom would need to manually add
assets to their mockups, or leave them out entirely, slowing the development
process. Smart CDN allows them to quickly and easily embed creative assets into
web page mockups.

Additionally, managing partners at the scale demanded by an enterprise like Zoom
can be a massive effort. Portals allow thousands of partners to access curated
assets and self-serve, saving the team hours each week.

Now, internal employees love browsing the Zoom virtual backgrounds portal to
pick their favorite Zoom background for the day. They use Brandfolder Templates
to create virtual backgrounds for nearly every holiday and occasion, in turn
telling a story with their co-branding. Using Brandfolder to store these
official Zoom-templated backgrounds helped make adoption much easier.



"The hardest thing about rolling out a new tool is adoption and getting everyone
to want to go to it," says Brandon. "[Storing Zoom virtual backgrounds on
Brandfolder] was our way in that we didn't know existed. Thousands of employees
have gone to our Brandfolder because of the virtual backgrounds. Then once they
land on it, they see all the other assets we have for them and keep coming
back." Brandon Realmonte reveals how Brandfolder has helped Zoom distribute
assets quickly and for employees to self-serve by making assets easy to find.


EMPOWERING A CULTURE THROUGH BRANDFOLDER

"There's a certain clout associated with having your background on Brandfolder.
Before, anyone could upload a background with or without a logo. There's
something special about it being on Brandfolder because it's gotten company-wide
approval. There's this Zoom cultural pride reaching that level of distribution.
It helps us give that stamp of approval. Of course, there are rogue backgrounds
everywhere but these are the backgrounds." Zoom's visual designer, Nick Wenzel,
articulates.


ZOOM SUCCESS STATS:

 * Brandfolder saves Zoom's creative team 4,000+ hours every year (that's 103
   work weeks!) thanks to findability and self-service features
 * ~2,700 assets and 20 Brandfolder Collections are centrally stored and found
   every day through Brandfolder
 * 6,800+ Zoom employees around the world can now quickly access assets
 * 20-30 vendors access assets through customized portals without any delay
 * 3,000+ templates were created to streamline their workflow process
 * The team rolled out 4 robust product launches in 7 months thanks to advanced
   search features based on product-specific verbiage
 * Their file storage went from asset chaos to organized nirvana in a matter of
   a few weeks with a quick implementation window
 * On-brand and up-to-date, localized assets are being used in the market thanks
   to the removal of manual processes and findability of on-brand templates

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Brandfolder: Zoom's Client Story