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10 BEST WEBSITE BUILDERS FOR SMALL BUSINESSES COMPARED

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how to choose a website builderwebsite builder comparisonwhy use a website
builder

Using website builders, small businesses can improve their online presence and
boost their sales while saving money on expensive and cumbersome solutions
offered by large web development companies. These tools make it easy to create a
website, optimize its content, and customize its interface. As too many options
are available, selecting the best website builder might be tricky unless you
know what to look for. In this post, we’ve outlined the main reasons to use
website builders for small businesses and compared some widely-used options.



CONTENT:

 * What is a website builder?
 * Benefits of using website builders for a small business
 * How to choose the best website builder
 * Decide on your budget
 * Choose the priorities of your business
 * Mind the integration and compatibility options
 * Check whether you can customize
 * Look for customer support
 * Top platforms to build a website
 * SendPulse
 * Wix
 * Zyro
 * GoDaddy
 * HubSpot
 * Pixpa
 * Squarespace
 * Weebly
 * Shopify
 * Webflow
 * Website builder comparison chart




WHAT IS A WEBSITE BUILDER?

Many business owners ask themselves: “What is a website builder?” It’s a
platform with drag-and-drop functionality that allows creating a website without
coding skills.

Website builders can be used for creating multi-page sites, standalone landing
pages, blogs, eCommerce stores, etc. They often include collections of
customizable templates and themes, web hosting, domain registration, and SEO
tools. Many website builders also support third-party integrations and allow you
to add plugins and widgets to your website.

LOOKING FOR A SIMPLE YET POWERFUL WEBSITE BUILDER?

Look no further! Create a website, landing page, online store, or bio link page
for your social media and promote it by sending the link to your subscribers
through email, SMS, or chatbot messages — on a single platform.




BENEFITS OF USING WEBSITE BUILDERS FOR A SMALL BUSINESS

Website builders allow you to save time, as you won’t need to hire an in-house
website development team to code the website from scratch. The key advantages of
platforms for building websites include the following:

 * Drag-and-drop functionality. Website builders are specifically made to cut
   coding entirely out of the site creation process — you select the required
   website elements from the pre-build library of blocks and then choose the
   overall look and feel that match your brand.
 * Hosting and custom domains. You can save time and hassle by managing your
   hosting, domain, and website from one platform.
 * Responsive templates. Hiring a web designer to adapt the desktop version of
   your website for tablet and mobile could be costly. However, most website
   builders offer responsive templates, so you can be sure that your site is
   mobile-friendly.
 * SEO tools. SSL certificates, keywords, alt tags, meta titles, redirects,
   etc., are all important SEO factors influencing the performance of your
   website. Good website builders minimize the amount of work you need to do and
   sometimes literally walk you through the process, telling you exactly what to
   put and where.

In most cases, you are required to pay for a monthly or annual subscription to
get access to all the features; however, some website builders also offer free
versions.


HOW TO CHOOSE THE BEST WEBSITE BUILDER

When choosing the right platform to build your website, you need to remember
that there is no one-size-fits-all solution. Some platforms are better suited
for eCommerce, while others are designed mainly for landing pages and personal
sites.

There are a few important steps to take and factors to consider when selecting
the best website builder for your needs.


DECIDE ON YOUR BUDGET

Think of the strategic needs of your business to figure out how much money you
can spend on a website. Typically, website builders provide basic features for
free, yet they may charge money for premium features like advanced SEO options,
code injection, or your branding. Remember that even while using a free website
builder, you may also need to invest in website maintenance, like domain
registration, image copyright, or hosting.


CHOOSE THE PRIORITIES OF YOUR BUSINESS

Consider which options you want your website to perform and what you want it to
look like. Say, you need a portfolio website, so you’ll probably look for a tool
that offers several themes and advanced drag-and-drop design options for the
media you publish.

Suppose you want to create an online store. In that case, you’ll expect the
platform to ensure eCommerce features, such as payment and shipping options,
lots of online storage space, the ability to create discounts and launch
abandoned cart emails.

WANT TO DRIVE MORE SALES?

With SendPulse, you can reach your target audience by sending various types of
messages through a communication channel they prefer — email campaigns, web push
notifications, SMS, and chatbots for WhatsApp, Instagram, Facebook Messenger, or
Telegram.




MIND THE INTEGRATION AND COMPATIBILITY OPTIONS

Check whether the software has built-in options to connect with social media,
analytics tools, music, and video apps. Remember, the users will navigate your
website from their smartphones and computers, so look for a responsive website
builder for mobile-friendly, cross-browser compatible, and fully flexible pages.

Check out a few tips and some of the best mobile landing page examples that will
help you simplify and revamp your pages with ease.


CHECK WHETHER YOU CAN CUSTOMIZE

Finding a website builder for your small business with an intuitive and
user-friendly interface is half the battle. A helpful platform to build websites
provides you with enough templates and themes to choose from and allows you to
customize them by adding or changing the text, colors, fonts, or even entire
layout elements.


LOOK FOR CUSTOMER SUPPORT

Check whether you can contact anyone in case you’re stuck with a particular
issue while using the website-building platform. When studying the service, pay
attention to whether there’s an onboarding tour or a list of FAQs. Apart from
this, check out how you can reach customer support: through a live chat, email,
or user forum.


TOP PLATFORMS TO BUILD A WEBSITE

Now that you know where to start building your website, we’ll show you a website
builder comparison of ten popular platforms for small businesses that want to
improve their online visibility and boost their sales by using convenient tools.


SENDPULSE

SendPulse is an all-in-one platform that provides multiple marketing products to
help companies scale up their businesses. With this service, you can use
high-quality tools for email marketing automation, creating online courses,
building chatbots, storing and managing customer data in a free CRM system, and
making multi-page sites as well.

Being one of the best website builders, SendPulse allows you to create your
website from scratch using the drag-and-drop builder or choose a pre-designed
template and customize it to suit your needs.

Editing a site menu with the SendPulse website builder

The platform to build a website includes all the essential tools you may need:

 * Drag-and-drop editor. This feature makes designing a mobile-optimized website
   extremely easy. The platform also offers carefully curated, customizable
   templates divided into several categories.
 * Multi-channel subscription widgets. Add pre-built subscription widgets that
   allow your visitors to choose the preferred communication channel — email,
   chatbot, or SMS.
 * Map widget. Set up a Google Map on your site and customize its appearance to
   your liking to let your customers know where to find you.
 * Integration of different payment gateways. You can integrate PayPal, Stripe,
   WayForPay, Fondy, Liqpay, or other payment systems into your website for easy
   worldwide selling.
 * Analytics and in-built SEO tools. Add Google Analytics to your website to
   analyze traffic and visitors’ activity and be able to collect additional
   statistics. You also get the SEO capabilities you need to optimize your
   website for better search visibility.
 * Complete set of marketing tools. SendPulse combines intuitive site-building
   features with an advanced marketing suite that lets you send emails, set up
   chatbots, launch SMS campaigns, and more.
 * 24/7 customer support and s self-service knowledge base. Customers can get
   help day and night in real time or troubleshoot at their own pace.

Pricing: SendPulse offers a free pricing plan for its website builder, and it
allows publishing 1 website with up to 50 pages on a domain offered by the
platform. Paid plans start from $6.40 per month, allowing you to publish more
sites without the SendPulse logo on a custom domain. Paid plans offer you
payments, countdown, FAQ section, and other perks.


WIX

What makes Wix one of the best website builder for small businesses is that it
has an intuitive interface and a wide choice of tools that will come in handy
for designers, photographers, and other creative professionals. However, this
drag-and-drop tool is hardly suitable for building complex eCommerce websites
with short page load times. You can use various free templates to build a
website in a few clicks. In addition, it features a collection of add-ons.

Choosing themed elements inside the Wix website builder; source: Wix Help Center

Marketing professionals and specialists from the entertainment industry often
use this website builder. Let’s see what makes this tool stand out:

 * 900+ free website templates. Choose the template that is best suited for your
   industry and business size.
 * Enterprise-grade security. As Wix is often used for large-scale projects, it
   utilizes the most modern security approaches, so you can be sure that your
   business data and visitors’ information is protected.
 * Ability to create eCommerce stores. With Wix, you can integrate secure
   payment getaways and design well-optimized product pages.
 * Many add-ons available. Benefit from over 250 apps available that would allow
   you to create contact forms, push-ups, etc.
 * Extensive knowledge base. Wix offers great guides on how to use the tool.
   Moreover, being one of the most popular website builders, you can find
   numerous tutorials on Wix online.

Pricing: There is a Basic version of the Wix website builder available for $4.50
per month that allows you to create a simple site without access to Google
Analytics and the possibility to connect a custom domain. Plans with more
advanced features start from $8.50 per month.


ZYRO

What makes Zyro one of the best platforms to build a website is that it has
everything a small business may ever need to build and host a website. There is
no need to write a single line of code, as the service has a set of automated
tools.

Changing the order of site pages inside the Zyro website builder; source: Zyro
Help Center

Zyro stands out for its excellent customer support and a choice of design tools.
Here are some other benefits that Zyro’s customers would enjoy:

 * Free hosting. Clients can get a free domain and generous discount offers.
 * 30-day money-back guarantee. You can use a 30-day money-back guarantee to get
   a refund if you need a more complex solution.
 * Ability to add a blog to your website. You can post news about your company,
   share your expertise, and connect with your audience more deeply.
 * Integration of 70 payment options. You can easily create an eCommerce store
   with this website builder.

Pricing: The platform offers you two pricing plans — Website for $3.99 per month
and Business for $6.89 per month. Every plan comes with an SSL certificate, SEO,
blogging, and branding tools.


GODADDY

GoDaddy is a domain register and web hosting company offering a website creation
tool. This all-in-one solution facilitates building and managing websites from a
single device.

Previewing changes in the GoDaddy website builder; source: Tooltester

Being one of the most widely-used options on this website builder list, GoDaddy
has a drag-and-drop UI, which makes it suitable for users with little to no
experience. And here is what makes it website builder so popular:

 * More than 100 templates. With GoDaddy, you can enjoy a streamlined
   website-building process. Using convenient templates, you can build websites
   in a few clicks.
 * Ability to create a design from scratch. The site builder also allows you to
   create custom solutions. Thanks to the available digital marketing tools, you
   can boost your engagement rates.
 * Great marketing and SEO tools integrated. It boasts an impressive choice of
   marketing tools, which allows you to create a website that will generate a
   lot of traffic.
 * Unlimited storage and monthly data transfers. So you can be sure that all of
   your website data will be backed up and won’t disappear in case of downtime.

Pricing: GoDaddy offers a free plan for the simplest sites. For more complex
business-building functionality, you can choose from four other paid plans
ranging from $9.99 to $29.99 monthly.


HUBSPOT

The company is well-known for developing inbound marketing, sales, and customer
service software. HubSpot also offers a drag-and-drop website builder. This
solution enables you to build pro-level websites with a high engagement rate.
Using the platform, you can control your site’s content and get invaluable
insights for launching effective marketing campaigns.

Onboarding new users of the HubSpot website builder

Here are some of the main features that make this tool good for small
businesses:

 * Pre-made themes. All the themes are made by design experts with usability in
   mind. Just choose the one that works for your niche and customize it to your
   needs.
 * Modern security tools. Advanced security options like SSL, WAF, global CDN,
   and malware detection tools ensure that all the data processed through your
   website is protected.
 * Drag-and-drop editor. Choose the theme from a collection of templates and
   designs and preview edits in real time.

Pricing: You can get started with HubSpot’s website builder for free, with
premium versions of these tools available starting at $23 per month. Paid plans
come with payments, SEO recommendations, pre-built modules and styles, smart
content, and other features.


PIXPA

If you look at any comparison of website builders used by creative
professionals, you will notice that Pixpa mainly caters to the needs of
photographers, designers, and digital artists. It allows you to build a
professional-looking website with a visually-appealing design and add to it a
blog, an eCommerce store, or a gallery.

Customizing a site background image using the Pixpa website builder; source:
Pixpa Help Center

Using this platform, you can build a site with a set of powerful tools that will
help you scale up your business:

 * Drag-and-drop editor. You can change your gallery layout, embed videos on any
   theme instead of images, add sections and move them around the page to get
   the website structure you want.
 * Code customization capabilities. You can customize CSS and HTML code to make
   your site more unique or use various templates to create a responsive site.
 * Integrated eCommerce tools. You can add a lot of product details right in the
   editor. It’s easy to add information about licensing or usage, offer
   downloadable content to your site visitors, and add SEO elements to each
   product page. What’s important, you won’t be charged any commissions on your
   sales.
 * 24/7 customer support. Pixpa offers 24/7 customer support via email or live
   chat, so you’ll always be able to address any issues that may arise.

Pricing: Pixpa offers a 15-day free trial. Then, you need to choose one of the
paid options that range from $4.80 to $20 per month when billed annually. The
Basic plan allows you to create a site with a maximum of five pages or galleries
and add up to 100 gallery images to it.


SQUARESPACE

Whether you are looking for the best website builder for mobile users or a
solution for creating sites that can be viewed from desktop devices, Squarespace
can be what you need. With its tools, you can build a site with a stylish,
modern-looking design. It has a visually-appealing interface and can be compared
to Wix in terms of usability and ease of use.

Searching for content blocks in the Squarespace website builder

This platform will come in handy for photographers and digital artists. Using
it, you can create basic and more complex eCommerce sites. This website builder
includes the following features:

 * Pre-built payouts and customizable templates. All the designs support major
   content types and have been crafted by professional designers.
 * Code customization capabilities. The Business plan allows you to customize
   the code and improve the usability of your platform by adding handy features.
 * eCommerce plugin. Squarespace offers plugins for creating product pages and
   integrating some payment gateways.
 * Built-in mobile websites. All design templates are responsive and are
   displayed in the right way on all devices.

Pricing: Squarespace has clearly defined pricing plans ranging from $16 to $49
per month when paid annually. The platform also offers a 14-day free trial. Keep
in mind that the cheapest Squarespace plan doesn’t include any features to
create an eCommerce store.


WEEBLY

If you are looking for the best responsive website builder with in-built digital
marketing tools, Weebly is the perfect option to consider. This platform has
everything you might ever need to launch effective marketing campaigns. Weebly
powers more than 530K domains all over the world. You can select the most
suitable name for your blog and make it more engaging by adding text and
pictures.

Selecting a theme in the Weebly website builder; source: Weebly Support Center

Here are the main reasons why individuals and companies keep choosing Weebly:

 * No technical skills required. This service caters to the needs of users who
   don’t have a technical background and strong coding skills. Weebly has a
   collection of templates and detailed developer documentation.
 * Integrated SEO tools. It has convenient SEO tools for those wanting to reach
   their target audience.
 * Website performance tracking tools. Using its native app, you can track your
   site’s performance regardless of your location.
 * High page loading time. Weebly automatically optimizes your page loading time
   to maximize the number of conversions.

Pricing: Weebly has several plans ranging from $0 to $26 per month when billed
annually. The Free plan is suitable only for basic websites — keep in mind that
with this plan, you’ll have Square ads on your site. Starting from the Personal
plan, you connect a custom domain.


SHOPIFY

If you take a look at any website platform comparison, you will understand why
Shopify is always among them. It is a perfect option for companies that want to
go digital by creating an eCommerce website. It has convenient appointment
scheduling tools and allows you to create a site with a blog, a map marking your
location, contact info, and other useful information. You can add any number of
products to your store and enjoy 24/7 support.

Adding products in the Shopify website builder; source: Shopify

Here are the reasons why customers love Shopify:

 * 70+ themes. All the theme templates are designed with the needs of the
   eCommerce business in mind.
 * Marketing and SEO tools. It supports the integration with thousands of
   services and has a convenient dashboard.
 * 100+ payment options. You can integrate the most popular payment gateways to
   accept payments from any country.
 * Multichannel selling. With Shopify, you can track sales from different
   channels from one unified dashboard.

Pricing: The cost of a website builder varies based on the number of features,
tools, apps, support options, and more. Plans range from $24 to $299 per month
billed yearly. There are also some alternative solutions and 3-day free trial.


WEBFLOW

Webflow offers a product that targets designers who want to create a fully
functional site on their own but require more design freedom than traditional
website builders. You can build fully-responsive websites and customize their
mobile versions. Also, with this website builder, you don’t need to use your own
hosting provider.

Editing a website using the Webflow website builder

You can use this platform to create a business website, portfolio, or blog and
benefit from the following advantages:

 * Extensive collection of website templates. Thanks to the collection of
   pre-designed sliders, tabs, and other elements, you can quickly improve the
   functionality of your website. Webflow has an excellent collection of
   templates with various visual effects, animations, and other website design
   elements.
 * Ability to customize source code. Webflow allows you to edit HTML5, CSS, and
   JavaScript code to build a custom platform that fully meets your needs.
 * Numerous hosting options. This site builder lets you choose between hosting
   options such as Amazon Web Services and Fastly.
 * Integration with third-party plugins. Thanks to Webflow’s integration with
   Zapier, you can use tools like Slack, Asana, and other third-party tools.

Pricing: Since Webflow markets itself as a more sophisticated website builder
offering users greater creative control, its prices can get pretty expensive.
Using the platform, you have to deal with three sets of plans: “Site,”
“eCommerce,” and “Workspace,” ranging from $0 to $212 per month if billed
yearly.


WEBSITE BUILDER COMPARISON CHART

Now that you know more about the most popular options, it’s time to select a
site builder that suits your needs best. Below is a website builder comparison
chart to help you make an informed choice.

Website builder Free plan Domain and hosting Code customization SEO tools
Templates SendPulse Yes Free domain, SSL certificate, and streamlined domain
verification using Facebook Business Manager. Yes Basic SEO tools, Google
Analytics integration. You can customize content, pictures, color palettes, and
text style of professionally-designed 13+ templates. Wix No Free subdomain and
hosting. Custom domain names for premium subscribers. Yes Custom meta tags and
page URLs. Users can block search engines from indexing pages. 500+ Zyro No Free
domain and web hosting are included in all subscription plans. Allows editing
CSS styles. AI-based content generator. A collection of conveniently organized
website templates. GoDaddy Yes Web hosting with a free domain. Lets you add your
HTML, CSS, and JavaScript code to your website. SEO services cost extra. 200+
HubSpot Yes Custom domains and premium hosting. Allows editing HTML code. Free
SEO tools. 419 website templates Pixpa No Uses Amazon web services for cloud
hosting. Customizable HTML and CSS. Limited SEO tools. 131 Squarespace No Free
hosting and domain names. Yes Custom title and description. Users can integrate
a site with Search Console to use keywords from it. 60+ Weebly Yes Free
subdomain hosting. Custom domain names for premium subscribers. Yes Customizable
meta titles, descriptions, and URLs. 40+ Shopify No Domain name and hosting.
Custom HTML and CSS code. In-built SEO tools. 70+ Webflow Yes Allows adding up
to 50 custom domains to a site. Fully managed hosting. Editable HTML5, CSS, and
JavaScript code. Premium SEO tools. 1500+

Select the best option for your needs that will help you scale up your business
and improve your online presence. While choosing the right tool, make sure to
consider the size of your company, your budget, and short- and long-term goals.

Date of publication:

2 Mar. 2023

Olha Zubarieva

Olha is a content marketer passionate about technology and how it transforms our
daily routine. She's also into traveling and...

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