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Speakers
Agenda
Awards
FAQ
Register Now

Speakers
Agenda
Awards
FAQ
Register Now




INVOCA VIRTUAL
SUMMIT 2022


CONVERSATIONS POWERING HUMAN CONNECTIONS

October 3-4 • Online
Register Now


INVOCA SUMMIT
IS BACK FOR 2022!

INVOCA SUMMIT IS THE PREMIER CONVERSATION INTELLIGENCE CONFERENCE FOR MARKETING,
CONTACT CENTER, AND CX PROFESSIONALS. JOIN HUNDREDS OF YOUR PEERS, INDUSTRY
LEADERS, AND INVOCA CUSTOMERS AND PARTNERS TO LEARN HOW YOU CAN USE CONVERSATION
INTELLIGENCE TO DELIVER SEAMLESS BUYING EXPERIENCES THAT DRIVE REVENUE GROWTH.





INVOCA SUMMIT SPEAKERS

GENEFA MURPHY

Genefa Murphy is the Chief Marketing Officer for Five9. With over 15 years of
global experience in the field of technology from consulting to product
management, strategy, and marketing, she is an accomplished leader and has led
worldwide teams in creating and executing compelling and effective go-to-market
strategies and campaigns. She is a passionate business executive, with
experience across various IT domains.

Prior to Five9, Genefa was the SVP and CMO for Micro Focus, a multi-billion
dollar enterprise software company. In this role, she led her team through the
separation from Hewlett Packard Enterprise, acquisition into Micro Focus and the
subsequent transformation of the marketing and enablement teams. She also helped
transform the underlying marketing tech stack, helping deliver scale and
exceptional ROI for the company, its customers and partners. Genefa previously,
held various global roles across products, marketing, enablement and
communications at HPE and HP. She is also an active supporter of Diversity,
Equity and Inclusion and helped launch Micro Focus’s Corporate Social
Responsibility Program, INSPIRE. As executive sponsor she spearheaded the
INSPIRE20 podcast series to help create awareness of DE&I initiatives within
global enterprises.

Genefa holds a BSc in Business IT and a PhD, which focused on the intersection
of technology and sociology in determining technology adoption in the
enterprise. Genefa has been recognized as a global CMO of the year and CRN Woman
of the Channel for her contributions to the partner and channel eco-system.



PAUL CHAVEZ

Paul Chavez is Head of Analytics and Insights at Google Canada, with a focus on
the finance and travel verticals. In this role, he leads a team of analytical
and insights practitioners who are responsible for proving and maximizing the
impact of Google advertising solutions on clients’ business objectives. His team
has deep expertise in first-party data activation, better marketing measurement,
and consumer and industry insights. In nearly 10 years at Google, he has held
both sales and analytical roles across the finance, travel, telecom and retail
verticals. Before Google, Paul held a number of positions at RBC Capital Markets
in the equity research, mergers & acquisitions and investment banking divisions.
Paul holds a Bachelor’s Degree in Chemical Engineering and an MBA from the
University of Toronto.



JEN LOVETTE

Passionate about the customer experience and earning customer loyalty, Jennifer
has 20 years of experience developing and scaling global customer success
organizations for major enterprise software and marketing services players.

Lovette was most recently Senior Vice President of Customer Success and Chief of
Staff at Imperva where she scaled the global customer success strategy, leading
a team responsible for 5,500 customers and $275M in support revenue. She was
instrumental in embedding customer focus across the organization while
operationalizing repeatable, measurable growth motions across diverse business
and product lines.



NATHAN ZIV

Nathan has over 15 years of experience as a product growth leader, driving
enterprise product development for marketing and advertising technology software
companies. Prior to joining Invoca, Nathan was Director of Product Management at
Adconion Direct, acquired by Amobee / Singapore Telecom in 2014. As an original
member of the product team, Nathan helped Adconion Direct grow into a top-10
global advertising network serving Fortune 500 companies in 20+ countries.

Nathan earned his BA from Boston College.



ZACH HENDRIX

Texan native, California transplant. 20+ year auto experience with a background
and passion for automotive marketing, technology and the people who support it.
Focused on bridging the gaps between the Tier 1-3 customer experience via
conversation intelligence for marketing, digital retailing, sales enablement and
better consumer experiences.



IAN DAILEY

Ian brings more than 15 years of SaaS and marketing service experience to his
role leading the product and customer marketing functions at Invoca. Prior to
joining Invoca, Ian held various marketing and partnership roles at ad tech
pioneer Rocket Fuel (now Zeta Global). Ian holds an MBA from the University of
Michigan.



GREGG JOHNSON

Gregg is a seasoned digital marketing and SaaS leader, with over 15 years of
extensive experience bringing products to market in emerging categories, leading
large teams, and working with the world’s best enterprise brands. Most recently,
Gregg led Salesforce Marketing Cloud’s social marketing product line, where he
integrated $1 billion of M&A investments into the Salesforce product portfolio.

Prior to that he drove product strategy and development for Salesforce Chatter,
helping define the nascent category of enterprise social networking and rolling
out one of Salesforce's most successful products. Earlier in his career, Gregg
was a consultant at Boston Consulting Group and worked in sales, marketing and
product roles at several startups.

He graduated from Stanford University and holds a Master’s degree from Johns
Hopkins School of Advanced International Studies and an MBA from the Wharton
School of Business.



SANDY PELL

Sandy Pell is the Director of Corporate Marketing at Invoca, where she brings
more than 15 years of experience working in high-growth-turned-enterprise SaaS
and corporate communications. Before joining Invoca, Sandy was the head of
corporate communications at Vidyard, where she propelled the startup's growth
into a globally-recognized provider of video hosting, management, and creation
tools. Sandy also led public relations and corporate communications at Hootsuite
during its transformation from a 30-person garage startup into a global
enterprise leader with more than 1,000 employees.

In 2019, the International Association of Business Communicators (IABC) Waterloo
selected Sandy as the Communicator of the Year for her work within the public
relations industry. In 2015, the C100 selected Sandy as one of Canada's Top 20
TechWomen. Sandy was also recognized as one of Canada's 'Top 30 Under 30 in PR'.
In her spare time, Sandy paints large-scale commercial murals with her husband.



GRANT BURCHFIELD

Grant Burchfield is the AVP of Partnerships & Alliances at Invoca. With over 15
years of experience in international expansion strategies, he is considered a
subject matter expert on leveraging partnerships to help organizations achieve
their growth objectives, both domestically and abroad. Grant holds a J.D. in
International Contractual Law and M.B.A. in International Finance from Saint
Louis University.



STACEY WATKINS

Stacey is a Senior Product Marketing Manager at Invoca. One of her favorite
parts of her job is talking to other marketers about the power — and revenue
potential — of call tracking and conversational analytics and how it can affect
a business’s bottom line. She is based in Santa Barbara, Ca and prior to her
position at Invoca, Stacey held product marketing and content roles at LogMeIn,
Citrix and Commission Junction.



BLAIR SYMES

Blair Symes is the Senior Director of Product Marketing at Invoca. With over 20
years experience in marketing and a decade in conversation intelligence, Blair
is considered a leading expert on driving call conversions from search and
digital marketing. He is the author of hundreds of ebooks and articles on
marketing optimization and a frequent presenter on webinars and at events hosted
by Digital Marketing Depot, SMX, AdWeek, MarketingProfs, and more.


WHY ATTEND


TOP FIVE REASONS TO ATTEND

1: Hear from industry thought leaders
Get inspired by thought-provoking speakers and discussions.
2: Learn from the experts
See how Invoca customers and partners are creating amazing experiences and
growing customer lifetime value with conversation intelligence.

3: Stay ahead of the curve
Hear from Invoca leadership and be the first to learn about our latest
conversation intelligence innovations and see what’s in the pipeline.
4: Maximize your time
Fast-paced sessions and virtual format won’t disrupt your schedule.

5: Gain industry recognition
You can win an Invoca Summit Award and walk the virtual stage at our award
ceremony.


REGISTER TODAY!

INVOCA VIRTUAL SUMMIT • OCTOBER 3-4, 2022




LET’S KEEP THE


CONVERSATIONS GOING!

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#InvocaSummit2022
Invoca is the cloud leader in AI-powered conversation intelligence for revenue
teams that enables marketing, sales, customer experience, and eCommerce teams to
understand and immediately act on the information consumers share via
conversations. Through deep integrations with leading technology platforms,
revenue teams can turn conversation data into automated action to enhance every
digital touchpoint and human interaction, leading to better experiences, more
conversions, and higher revenue. Invoca is trusted by top brands like Dish
Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK?. Invoca has raised
$184M from leading venture capitalists including Upfront Ventures, Accel, Silver
Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
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