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Advancing Diversity

Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights,
stories and experiences in a trusted journalistic environment. Search “Knowledge
Exchange” at MeetingPrep.com for free on-demand access to professional learning.
Scroll down to visit each dedicated B2B library where the industry’s knowledge
is archived. Follow our social network @MediaVillageCom

Read member content

Welcome to The Myers Report, a comprehensive hub within MediaVillage that
presents the results of major industry studies, in-depth insights, market
intelligence, and a wealth of media, marketing, and advertising-related data and
resources. Delve into the latest financial data and forecasts that shape
decision-making in the ever-evolving media landscape, and access valuable tools
and information to empower professionals and businesses alike. Stay ahead of the
curve with the latest trends and analysis, curated to provide a holistic view of
the dynamic media industry.

Go to page

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to
destination for cutting-edge news, perspectives, and strategies from media
agencies and brand marketers. Explore a curated collection of forward-thinking
articles, interviews, and analyses that shape the future of the media industry
and drive impactful advertising campaigns.

Go to page

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll
find a wealth of thought leadership, up-to-the-minute news, and invaluable
insights from media owners, media sales organizations, vendors, and suppliers.
Dive into exclusive content that unveils the latest trends, innovations, and
strategies driving the media landscape and fueling successful collaborations
within the industry.

Go to page

Building an intersectional network of professionals, educators, non-profits to
advance diversity in media, marketing and advertising.

Go to page
Thought Leaders

Myers Reports

About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on
Education, Diversity and Growth Our Team Our Columnists & Journalists


APPLY FOR JOBS | SUBMIT YOUR RESUME | SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT

Reinventing the Role of CFOs Beyond Budget Management to Revenue Optimization
By Jack Myers
Wealth is more than Money
By Rishad Tobaccowala
The Evolution of DEIB and Calling Corporate America to Action - A Roundtable
Discussion (Video)
By Juan Ayala
Beyond The Spin: Las Vegas' MSG Sphere Truly is the Future of Live Entertainment
By Greg Kahn
The Power of Networking
By Joe Annotti
Bringing Synergy to the Media Marketplace: An Interview with KINESSO's Jarrod
Martin
By Charlene Weisler
Coaches vs. Cancer: A Media Initiative to Help Fight Cancer
By Charlene Weisler
StratFest 2023: Elevate Your Strategic Thinking and Grow Your Business (Video)
By Raquelle Zuzarte




HOW TO MANEUVER THE 2024 POLITICAL CAMPAIGN SPEND GAME, LOCALITY STYLE



VIRTUAL INFLUENCERS - THE CREATOR ECONOMY

PROBABILITY SAMPLES PROVEN MORE ACCURATE



NEW RESUMES FOR REVIEW BY HR TEAMS -- OCTOBER 3, 2023




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 * REINVENTING THE ROLE OF CFOS BEYOND BUDGET MANAGEMENT TO REVENUE OPTIMIZATION
   
   Evolving Role of CFOs
   
   Jack Myers October 3, 2023
   Share
    *  
    *  
    *  
   
   # revenue
   
   # management
   
   # business


 * WEALTH IS MORE THAN MONEY
   
   Over time many come to realize that there are many dimensions to wealth.
   
   Rishad Tobaccowala October 3, 2023
   Share
    *  
    *  
    *  
   
   # wellness
   
   # reality
   
   # social networking service


 * NEW RESUMES FOR REVIEW BY HR TEAMS -- OCTOBER 3, 2023
   
   The MediaVillage Education Foundation coordinates with college career centers
   and organizations to attract diverse talent to our community. Each week in
   this space we are highlighting profiles of candidates who have submitted
   resumes at our AdvancingDiversity.org Resume Portal, where anyone looking to
   join the media and advertising business is encouraged to submit their CV and
   be connected to hiring teams. Below are 10 promising candidates,  who are
   looking for full-time or part-time opportunities and are willing to relocate.
   Watch for this weekly Resumes for Review e-mail.
   
   Sierra Addams October 3, 2023
   Share
    *  
    *  
    *  
   
   # business
   
   # resumes


 * THE EVOLUTION OF DEIB AND CALLING CORPORATE AMERICA TO ACTION - A ROUNDTABLE
   DISCUSSION (VIDEO)
   
   Continuing our interview series honoring Hispanic Heritage Month, we are
   joined by Holly Lindvall, Chief Human Resources Officer, Locality; and Dr.
   Jorge Alcaraz, Director of Diversity, Equity and Inclusion, Starcom, with the
   conversation moderated by Juan Ayala, contributor at MediaVillage.
   
   Juan Ayala October 2, 2023
   Share
    *  
    *  
    *  
   
   # media mix
   
   # conversation
   
   # company


 * BEYOND THE SPIN: LAS VEGAS' MSG SPHERE TRULY IS THE FUTURE OF LIVE
   ENTERTAINMENT
   
   Even seeing the unfinished construction of the MSG Sphere during CES in
   January, it was impossible not to perceive that you were witnessing the
   biggest change in live entertainment since 1929, when the NFL first turned on
   floodlights for night games.
   
   Greg Kahn October 2, 2023
   Share
    *  
    *  
    *  
   
   # audience
   
   # distribution
   
   # advertising


 * THE POWER OF NETWORKING
   
   As media industry professionals, you have an inherent knowledge of the power
   of a media network. The networks many of us work for harness the collective
   force of thousands of people – journalists, reporters, photographers,
   editors, entertainers, technicians, and yes, financial professionals like you
   – to inform and entertain millions, if not billions, of people around the
   world.
   
   Joe Annotti October 2, 2023
   Share
    *  
    *  
    *  
   
   # network
   
   # economic value
   
   # Business networking


 * BRINGING SYNERGY TO THE MEDIA MARKETPLACE: AN INTERVIEW WITH KINESSO'S JARROD
   MARTIN
   
   The media industry's increasing complexity demands solutions that more fully
   drive results. In some cases, it is a strictly tactical solution, but in the
   case of IPG Mediabrands' KINESSO, it's a strategic combination of advanced
   technology and agency acumen. KINESSO's Global CEO, Jarrod Martin, explained
   that his is a "tech-driven performance agency that gives clients the clarity
   and confidence to make decisions to drive results." Essentially, that means
   that advanced tech, using AI, works seamlessly with three agency divisions,
   crossing human expertise with data. "That's what we're trying to achieve; a
   simpler organization that is a combination of media and data and technology
   that helps to drive results for our clients. Think of us as an intel ship,"
   he affirmed.
   
   Charlene Weisler October 2, 2023
   Share
    *  
    *  
    *  
   
   # data
   
   # technology
   
   # LiveRamp


 * COACHES VS. CANCER: A MEDIA INITIATIVE TO HELP FIGHT CANCER
   
   The media industry is known for its expansive participation in a range of
   good causes. One such initiative is Coaches vs. Cancer, which, according to
   Chloe Lipman, Vice President of Community Development at the American Cancer
   Society, is "a nationwide collaboration between the American Cancer Society
   and the National Association of Basketball Coaches that empowers coaches,
   teams, and the sports marketing and media industry to increase cancer
   awareness efforts, organize fundraising activities, and support advocacy
   programs." This collaboration, active since 1993, has raised more than $140
   million to support the American Cancer Society's mission to save lives from
   cancer.
   
   Charlene Weisler September 29, 2023
   Share
    *  
    *  
    *  
   
   # media industry
   
   # person
   
   # The Event


 * STRATFEST 2023: ELEVATE YOUR STRATEGIC THINKING AND GROW YOUR BUSINESS
   (VIDEO)
   
   Join us on October 2-3 in the heart of New York City for the 4A's Jay Chiat
   Awards and StratFest 2023, where strategic brilliance takes center stage.
   Co-led by Elizabeth Paul, Chief Strategy Officer at the award-winning Martin
   Agency, and Tomas Gonsorcik, Chief Strategy Officer at DDB Worldwide,
   StratFest brings together the sharpest minds from advertising, adtech,
   brands, and consulting.
   
   Raquelle Zuzarte September 28, 2023
   Share
    *  
    *  
    *  
   
   # industry
   
   # idea
   
   # McDonald's


 * HOW TO MANEUVER THE 2024 POLITICAL CAMPAIGN SPEND GAME, LOCALITY STYLE
   
   Between now and next November, more than $11 billion is projected to be spent
   on political campaign TV advertising, up at least $2 billion from last year's
   mid-term election cycle. With the presidency of the United States in play
   this upcoming period, ad sales organization Locality offered a virtual
   debrief this past Tuesday on how this TV spending campaign will play out.
   
   Simon Applebaum September 28, 2023
   Share
    *  
    *  
    *  
   
   # advertising
   
   # television
   
   # political campaign


 * PROBABILITY SAMPLES PROVEN MORE ACCURATE
   
   Getting ROI Right Marketers are increasingly concerned about getting outcomes
   right. This is a very healthy thing. It is evidence that practitioners are
   taking more seriously the importance of using the right data and the right
   algorithms, and having focus on the right Key Performance Indicators (KPIs).
   
   Bill Harvey September 27, 2023
   Share
    *  
    *  
    *  
   
   # audience measurement


 * VIRTUAL INFLUENCERS - THE CREATOR ECONOMY
   
   How AI-Generated Characters in social media will play a role in marketing?
   
   John Bohan September 27, 2023
   Share
    *  
    *  
    *  
   
   # social networking service
   
   # reach
   
   # influencer marketing


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FEATURED VIDEOS

THE EVOLUTION OF DEIB AND CALLING CORPORATE AMERICA TO ACTION - A ROUNDTABLE
DISCUSSION (VIDEO) - BY JUAN AYALA

Oct 2, 2023

MORE VIDEOS:

StratFest 2023: Elevate Your Strategic Thinking and Grow Your Business (Video)
Megan Thee Stallion Says “Check In On Your Friends” in New PSA with Seize the
Awkward
Vevo’s Rob Velez on Hispanic Market Growth and Diversifying the Boardroom
(Video)

JACK MYERS LEGENDS & LEADERSHIP CONVERSATIONS

Alma Advertising's Isaac Mizrahi on Hispanic Market Power (Video)
2023-09-11 32:20
Wanted: Advertising Professionals. No Experience Necessary. 4A's and Catalyte
Democratize Opportunity (Video)
2023-08-03 40:31
The Weather Company’s Sheri Bachstein Forecasts a Positive Future (Video)
2023-07-25 30:37
Where's the Growth? ANA AIMM Urges Industry to Reset Multicultural Marketing
Commitments (Video)
2023-07-18 31:03
Unleashing the Power of Employee Wellness and Experiences: Insights from Camelot
Strategic Marketing's CEO, Sam Bloom (Video)
2023-07-11 40:48
MoffettNathanson's State of the Media Industry: Sports to the Rescue. Exclusive
Interview with Michael Nathanson. (Video)
2023-07-10 43:20
Kroger's Cara Pratt on Delivering the Same Sales Impact with 51% of the
Impressions (Video)
2023-07-06 37:50
The CW President Dennis Miller on Reinventing a Broadcast Network and the Future
of Upfronts (Video)
2023-06-28 30:57
Comcast Advertising President James Rooke on Stability and Standardization. Live
from FreeWheel Beach in Cannes (Video)
2023-06-22 17:27
Shelly Palmer Speaks Out on … Well… EVERYTHING (Video)
2023-06-13 1:17:31
Who Else Would Take This Chance? The Guardian U.S.' Luis Romero on Going Where
Others Won't (Video)
2023-05-16 34:51
Publicis Commerce's Jill Cruz: Understanding Commerce Media, Advertising's
Fastest Growing Category (Video)
2023-05-02 35:55
MAGNA's Vincent Letang Drills Down Into His Advertising and Media Forecast
(Video)
2023-04-18 42:13
How Private Equity, Imagination, Cannabis and Attitude Intersect: Tom Harrison
of Omnicom DAS (Video)
2023-04-04 45:31
UM Global CEO Sasha Savic's Optimistic View of Business in a Constant State of
Transformation (Video)
2023-03-28 38:04

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Home Advancing Diversity

Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights,
stories and experiences in a trusted journalistic environment. Search “Knowledge
Exchange” at MeetingPrep.com for free on-demand access to professional learning.
Scroll down to visit each dedicated B2B library where the industry’s knowledge
is archived. Follow our social network @MediaVillageCom

Read member content

Welcome to The Myers Report, a comprehensive hub within MediaVillage that
presents the results of major industry studies, in-depth insights, market
intelligence, and a wealth of media, marketing, and advertising-related data and
resources. Delve into the latest financial data and forecasts that shape
decision-making in the ever-evolving media landscape, and access valuable tools
and information to empower professionals and businesses alike. Stay ahead of the
curve with the latest trends and analysis, curated to provide a holistic view of
the dynamic media industry.

Go to page

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to
destination for cutting-edge news, perspectives, and strategies from media
agencies and brand marketers. Explore a curated collection of forward-thinking
articles, interviews, and analyses that shape the future of the media industry
and drive impactful advertising campaigns.

Go to page

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll
find a wealth of thought leadership, up-to-the-minute news, and invaluable
insights from media owners, media sales organizations, vendors, and suppliers.
Dive into exclusive content that unveils the latest trends, innovations, and
strategies driving the media landscape and fueling successful collaborations
within the industry.

Go to page

Building an intersectional network of professionals, educators, non-profits to
advance diversity in media, marketing and advertising.

Go to page
Thought Leaders

Myers Reports

About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on
Education, Diversity and Growth Our Team Our Columnists & Journalists
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 * 
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