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INTEGRATED CUSTOMER RELATIONSHIP MARKETING


WE ARE A FULL STACK CUSTOMER INSIGHT, CUSTOMER EXPERIENCE AND CRM AGENCY IN
LONDON.
WE BUILD BRAND LOYALTY, MAXIMISE CUSTOMER LIFETIME VALUE AND CUSTOMER RETENTION
BY FUSING CUSTOMER INSIGHT WITH CX AND CRM.





THE ROI OF PERSUASION


34 SCIENTIFICALLY PROVEN PSYCHOLOGY HACKS YOU CAN USE
TO ACCELERATE YOUR MARKETING RETURN ON INVESTMENT

 * Pricing strategies to increase sales and purchase size
 * Psychology hacks to improve website, social and video ROI
 * How to use psychology to improve the customer experience


GET THE PLAYBOOK NOW

Find out more >


ACCELERATE YOUR DIGITAL PERFORMANCE




STRENGTHEN CAPABILITIES

Keeping up with customer’s changing expectations, steering through digital
disruption whilst also achieving growth targets is the challenge brands face. We
provide training to help organisations strengthen their innovation capabilities,
digital return on investment and customer retention.

More >


TRANSFORM MARKETING

We help brands increase the effectiveness of their customer acquisition,
engagement and retention initiatives by developing differentiated value
propositions, customer experiences and innovative marketing automation
programmes. We empower brands to unlock full customer value.

More >


WHAT ARE YOU TRYING TO ACHIEVE TODAY?




INNOVATE AND CAPTURE
MARKET SHARE

Brands operating in fiercely competitive markets need to strongly differentiate
their offering in order to persuade browsers to become buyers. By knowing their
competitor’s weaknesses, emergent market trends and identifying their customer’s
unmet needs, brands can develop product innovations and optimise their brand
strategy to become the brand of choice among their target customers.
We help brands develop value propositions and market entry strategies that are
validated with customer insight and optimised with competitor and market
intelligence.
Find out more >


ACCELERATE DIGITAL
RETURN ON INVESTMENT

Brands can accelerate their return on investment by benchmarking their digital
performance and identifying how they can optimise digital channels, marketing
messages and advertising targeting.
In addition to digital performance benchmarking, we help brands optimise their
targeting, channels, messages and sales journeys using scientifically proven
persuasion techniques from the field of neuromarketing. We also reduce
repetitive marketing processes with AI driven automation solutions that enable
brands to drive operational efficiency and progressively decrease customer
acquisition costs.
Find out more >



DEEPEN BRAND LOYALTY
AND CUSTOMER RELATIONSHIPS

In cluttered markets with many competitors, the customer experience is the key
brand differentiator and driver of customer loyalty. Customer experience is the
strongest predictor of customer retention levels and it is also nine times
cheaper to retain a customer than acquiring a new one.
We help brands retain their customers for longer by building delightful customer
experiences and rewards based customer loyalty programmes that increase average
order value and customer lifetime value.
Find out more >


OUR CLIENT HERITAGE





RETAIL & ECOMMERCE

Retailers now have a vast collection of customer data and the ability to operate
across multiple channels and geographies. We have worked for many years with
retailers to maximise the commercial value of their customer data and streamline
their customer experience with the use of CRM, customer loyalty and customer
experience management programmes.


SAAS

Software as a service businesses have limitless opportunity to scale globally
but this expansion is largely defined by their customer’s satisfaction levels.
By modelling usage patterns, engaging lapsed customers, reducing churn and
actioning customer feedback, SAAS platforms are able to retain market share by
ensuring that their service matches the ever changing needs of their customers.


TRAVEL AND HOSPITALITY

The traveller and hotel guest experience are highly dynamic and complex to
measure whereas guest’s expectations have heightened in recent years. The
opportunity for airlines and hotel groups is to build a single-customer-view
that empowers them to deliver personalised offers and tailored experiences that
surprise, delight and retain their guests for the long term.


FINANCIAL SERVICES

Complex regulation such as MIFID II, PSD2, GDPR and Open Banking has completely
transformed the scope and nature of how financial services brands can engage
with their customers. Paradoxically, the emerging fintech landscape has
demonstrated that customer experience and product innovation is of paramount
importance to the customer. Innovating the customer experience holds the key to
retention.

TESTIMONIALS




HANNAH DWYER


GLOBAL CRM MANAGER

HAWES & CURTIS

“The team helped Hawes & Curtis with our digital & e commerce  strategy. We were
delighted with the professional can do attitude and would recommend working with
them.”


TOM EVANS


CEO

BLEEPBLEEPS

“Immensely talented and knowledgeable in growth marketing, marketing automation
and all things digital”


HARSHAD HARDIKAR


MANAGING DIRECTOR

OGILVY ONE

“A deep knowledge of digital enables James to consult on a holistic basis. Being
detail focused and results orientated, he is also able to get involved every
step of the way on projects and deliver high quality to clients.”


RICHARD MARSHALL


CEO

PALL MALL BARBERS

“I have worked with the team over the past few years – their strength lies in
their ability to develop actionable consumer insights , get under the skin of
the customer and the competition to develop competitive advantage.”


NAKUL PATHAK


COMMERCIAL DIRECTOR

DIAGEO

“I worked with James for almost 2.5 years while I handled Smirnoff at Diageo.
James essentially helped set up our entire digital marketing effort. James is
indefatigable and diligent. I truly applaud him for this and for showing me
perspectives that I would otherwise have missed.”


MADELINE PENTON


CO FOUNDER & CEO

ICPLAN

“Totally transformed our business. I would highly recommend Customer Devoted to
anyone, whether start-up or fully established business to 10x your marketing and
sales success.”

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Company Number 10458141, registered in England And Wales.
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RECENT POSTS

 * The ultimate retail media mix: Build a top performing mix to grow your ROI
   03/10/2019
 * How to build a B2C marketing funnel to drive your sales on autopilot
   03/10/2019

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