lattice.com Open in urlscan Pro
2606:4700::6812:5b2  Public Scan

Submitted URL: https://email.lattice.com/MzcyLUFBRC00ODUAAAGIHGZ1-lc4UL_40LIML3AcHieApJ14UgCuFyEWLEIuXLS69PUoW9xelvwTMj2d2cp2X74a-D4=
Effective URL: https://lattice.com/state-of-people-strategy-report-2023?utm_source=email&utm_medium=email&utm_campaign=2023-Report-...
Submission: On November 15 via api from US — Scanned from DE

Form analysis 7 forms found in the DOM

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DRIFT_openTabs [x2]Used to make the chat function consistent across tabs, if the
user has multiple browser tabs open for the same website.
Expiry: PersistentType: HTML
DRIFT_SESSION_ID [x2]Allows the website to recoqnise the visitor, in order to
optimize the chat-box functionality.
Expiry: SessionType: HTML
DRIFT_SESSION_STARTED [x2]Stores a unique ID string for each chat-box session.
This allows the website-support to see previous issues and reconnect with the
previous supporter.
Expiry: SessionType: HTML
DRIFT_visitCounts [x2]Determines the number of visits of the specific visitor.
This is used in order to make the chat-box function more relevant.
Expiry: PersistentType: HTML
driftt_aid [x2]Necessary for the functionality of the website's chat-box
function.
Expiry: 2 yearsType: HTTP
LinkedIn
2
Learn more about this provider
lang [x2]Remembers the user's selected language version of a website
Expiry: SessionType: HTTP
Wistia
1
Learn more about this provider
wistia-video-progress-#Contains a timestamp for the website’s video-content.
This allows the user to resume watching without having to start over, if the
user leaves the video or website.
Expiry: PersistentType: HTML
lattice.com
2
ITEM_TABLE_UI_STATE_LOADEDFirst party cookie used for a tool's settings on one
blog post
Expiry: PersistentType: HTML
webflowPersistentUIStateFirst party cookie used for the website layout settings
(Webflow)
Expiry: PersistentType: HTML
Statistics 39

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
Adobe
1
Learn more about this provider
uCollects data on the user's visits to the website, such as the number of
visits, average time spent on the website and what pages have been loaded with
the purpose of generating reports for optimising the website content.
Expiry: SessionType: Pixel
Appnexus
1
Learn more about this provider
bounceDetermines if a user leaves the website straight away. This information is
used for internal statistics and analytics by the website operator.
Expiry: SessionType: Pixel
Google
5
Learn more about this provider
collectUsed to send data to Google Analytics about the visitor's device and
behavior. Tracks the visitor across devices and marketing channels.
Expiry: SessionType: Pixel
_gaRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Expiry: 399 daysType: HTTP
_ga_#Used by Google Analytics to collect data on the number of times a user has
visited the website as well as dates for the first and most recent visit.
Expiry: 399 daysType: HTTP
_gatUsed by Google Analytics to throttle request rate
Expiry: 1 dayType: HTTP
_gidRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Expiry: 1 dayType: HTTP
Hotjar
9
Learn more about this provider
_hjAbsoluteSessionInProgressThis cookie is used to count how many times a
website has been visited by different visitors - this is done by assigning the
visitor an ID, so the visitor does not get registered twice.
Expiry: 1 dayType: HTTP
_hjFirstSeenThis cookie is used to determine if the visitor has visited the
website before, or if it is a new visitor on the website.
Expiry: 1 dayType: HTTP
_hjIncludedInPageviewSample [x2]Used to detect whether the user navigation and
interactions are included in the website’s data analytics.
Expiry: 1 dayType: HTTP
_hjIncludedInSessionSample [x2]Registers data on visitors' website-behaviour.
This is used for internal analysis and website optimization.
Expiry: 1 dayType: HTTP
_hjSession_#Collects statistics on the visitor's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
read.
Expiry: 1 dayType: HTTP
_hjSessionUser_#Collects statistics on the visitor's visits to the website, such
as the number of visits, average time spent on the website and what pages have
been read.
Expiry: 1 yearType: HTTP
_hjTLDTestRegisters statistical data on users' behaviour on the website. Used
for internal analytics by the website operator.
Expiry: SessionType: HTTP
LinkedIn
2
Learn more about this provider
AnalyticsSyncHistoryUsed in connection with data-synchronization with
third-party analysis service.
Expiry: 29 daysType: HTTP
ln_orRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: 1 dayType: HTTP
Media.net
1
Learn more about this provider
visitor-idThis cookie is used to collect information on the visitor. This
information will be stored for internal analytics at the website's operator –
Internal analytics is used by websites to optimize their domains.
Expiry: 1 yearType: HTTP
Neustar
1
Learn more about this provider
abThis cookie is used by the website’s operator in context with multi-variate
testing. This is a tool used to combine or change content on the website. This
allows the website to find the best variation/edition of the site.
Expiry: 1 yearType: HTTP
PubMatic
1
Learn more about this provider
PugTUsed to determine the number of times the cookies have been updated in the
visitor's browser. Used to optimize the website's server efficiency.
Expiry: 29 daysType: HTTP
Segment
1
Learn more about this provider
ajs_anonymous_idThis cookie is used to count how many times a website has been
visited by different visitors - this is done by assigning the visitor an ID, so
the visitor does not get registered twice.
Expiry: 1 yearType: HTML
Twitter Inc.
1
Learn more about this provider
personalization_idThis cookie is set by Twitter - The cookie allows the visitor
to share content from the website onto their Twitter profile.
Expiry: 399 daysType: HTTP
VWO
8
Learn more about this provider
_vis_opt_sUsed by Visual Website Optimizer to determine if the visitor is
participating in a design experiment.
Expiry: 99 daysType: HTTP
_vis_opt_test_cookieUsed to check if the user's browser supports cookies.
Expiry: SessionType: HTTP
_vwo_dsCollects data on the user's visits to the website, such as the number of
visits, average time spent on the website and what pages have been loaded with
the purpose of generating reports for optimising the website content.
Expiry: 3 monthsType: HTTP
_vwo_snCollects statistics on the visitor's visits to the website, such as the
number of visits, average time spent on the website and what pages have been
read.
Expiry: 1 dayType: HTTP
_vwo_uuidUsed by Visual Website Optimizer to ensure that the same user interface
variant is displayed for each visit, if the user is participating in a design
experiment.
Expiry: 10 yearsType: HTTP
_vwo_uuid_v2This cookie is set to make split-tests on the website, which
optimizes the website's relevance towards the visitor – the cookie can also be
set to improve the visitor's experience on a website.
Expiry: 1 yearType: HTTP
vwoSnThis cookie is set to make split-tests on the website, which optimizes the
website's relevance towards the visitor – the cookie can also be set to improve
the visitor's experience on a website.
Expiry: PersistentType: HTML
v.gifThis cookie is set to make split-tests on the website, which optimizes the
website's relevance towards the visitor – the cookie can also be set to improve
the visitor's experience on a website.
Expiry: SessionType: Pixel
Wistia
3
Learn more about this provider
loglevelCollects data on visitor interaction with the website's video-content -
This data is used to make the website's video-content more relevant towards the
visitor.
Expiry: PersistentType: HTML
undefinedCollects data on visitor interaction with the website's video-content -
This data is used to make the website's video-content more relevant towards the
visitor.
Expiry: PersistentType: HTML
wistiaUsed by the website to track the visitor's use of video-content - The
cookie roots from Wistia, which provides video-software to websites.
Expiry: PersistentType: HTML
lattice.com
3
_hjRecordingLastActivitySets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.
Expiry: SessionType: HTML
_vis_opt_exp_#_combiUsed by Visual Website Optimizer to ensure that the same
user interface variant is displayed for each visit, if the user is participating
in a design experiment.
Expiry: 99 daysType: HTTP
hjViewportIdSets a unique ID for the session. This allows the website to obtain
data on visitor behaviour for statistical purposes.
Expiry: SessionType: HTML
ws.zoominfo.com
2
ziwsSessionId [x2]Collects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages have
been read.
Expiry: SessionType: HTML
Marketing 106

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third-party advertisers.
Meta Platforms, Inc.
1
Learn more about this provider
_fbpUsed by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.
Expiry: 3 monthsType: HTTP
Adobe
2
Learn more about this provider
demdexVia a unique ID that is used for semantic content analysis, the user's
navigation on the website is registered and linked to offline data from surveys
and similar registrations to display targeted ads.
Expiry: 179 daysType: HTTP
dpmSets a unique ID for the visitor, that allows third party advertisers to
target the visitor with relevant advertisement. This pairing service is provided
by third party advertisement hubs, which facilitates real-time bidding for
advertisers.
Expiry: 179 daysType: HTTP
Adroll
9
Learn more about this provider
__adroll_sharedCollects data on the user across websites - This data is used to
make advertisement more relevant.
Expiry: 1 yearType: HTTP
__adrollRegisters a unique ID that identifies a returning user's device. The ID
is used for targeted ads.
Expiry: 1 yearType: HTTP
cm/#/outCollects information on user behaviour on multiple websites. This
information is used in order to optimize the relevance of advertisement on the
website.
Expiry: SessionType: Pixel
__adroll_fpc [x2]Used to identify the visitor across visits and devices. This
allows the website to present the visitor with relevant advertisement - The
service is provided by third party advertisement hubs, which facilitate
real-time bidding for advertisers.
Expiry: 1 yearType: HTTP
__ar_v4 [x2]Optimises ad display based on the user's movement combined and
various advertiser bids for displaying user ads.
Expiry: 1 yearType: HTTP
_te_ [x2]Registers a unique ID that identifies a returning user's device. The ID
is used for targeted ads.
Expiry: SessionType: HTTP
Appnexus
2
Learn more about this provider
anjRegisters a unique ID that identifies a returning user's device. The ID is
used for targeted ads.
Expiry: 3 monthsType: HTTP
uuid2Registers a unique ID that identifies a returning user's device. The ID is
used for targeted ads.
Expiry: 3 monthsType: HTTP
Beeswax
2
Learn more about this provider
bitoSets a unique ID for the visitor, that allows third party advertisers to
target the visitor with relevant advertisement. This pairing service is provided
by third party advertisement hubs, which facilitates real-time bidding for
advertisers.
Expiry: 1 yearType: HTTP
bitoIsSecurePresents the user with relevant content and advertisement. The
service is provided by third-party advertisement hubs, which facilitate
real-time bidding for advertisers.
Expiry: 1 yearType: HTTP
Bidswitch
2
Learn more about this provider
cRegulates synchronisation of user identification and exchange of user data
between various ad services.
Expiry: 1 yearType: HTTP
ul_cb/syncCollects information on user behaviour on multiple websites. This
information is used in order to optimize the relevance of advertisement on the
website.
Expiry: SessionType: Pixel
Bizible
9
Learn more about this provider
_BUID [x2]Collects data on visitors' preferences and behaviour on the website -
This information is used make content and advertisement more relevant to the
specific visitor.
Expiry: 1 yearType: HTTP
m/ipvRegisters user behaviour and navigation on the website, and any interaction
with active campaigns. This is used for optimizing advertisement and for
efficient retargeting.
Expiry: SessionType: Pixel
m/kvpAnalytics tracking cookie
Expiry: SessionType: Pixel
m/uCollects data on the user’s navigation and behavior on the website. This is
used to compile statistical reports and heatmaps for the website owner.
Expiry: SessionType: Pixel
_biz_nACollects data on visitors' preferences and behaviour on the website -
This information is used make content and advertisement more relevant to the
specific visitor.
Expiry: 1 yearType: HTTP
_biz_pendingACollects data on visitors' preferences and behaviour on the website
- This information is used make content and advertisement more relevant to the
specific visitor.
Expiry: 1 yearType: HTTP
_biz_sidCollects data on visitors' preferences and behaviour on the website -
This information is used make content and advertisement more relevant to the
specific visitor.
Expiry: 1 dayType: HTTP
_biz_uidCollects data on visitors' preferences and behaviour on the website -
This information is used make content and advertisement more relevant to the
specific visitor.
Expiry: 1 yearType: HTTP
Casale Media
5
Learn more about this provider
CMIDCollects visitor data related to the user's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.
Expiry: 1 yearType: HTTP
CMPROCollects data on visitor behaviour from multiple websites, in order to
present more relevant advertisement - This also allows the website to limit the
number of times that they are shown the same advertisement.
Expiry: 3 monthsType: HTTP
CMPSCollects visitor data related to the user's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.
Expiry: 3 monthsType: HTTP
CMTSCollects visitor data related to the user's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.
Expiry: 3 monthsType: HTTP
rumCollects data related to the user's visits to the website, such as the number
of visits, average time spent on the website and what pages have been loaded,
with the purpose of displaying targeted ads.
Expiry: SessionType: Pixel
Clickagy
1
Learn more about this provider
pixel.gifCollects information on user preferences and/or interaction with
web-campaign content - This is used on CRM-campaign-platform used by website
owners for promoting events or products.
Expiry: SessionType: Pixel
Cookiebot
1
Learn more about this provider
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency
across websites using their services.
Expiry: 3 monthsType: HTTP
DemandBase
2
Learn more about this provider
logUsed to distinguish between internal and external visitors to the website, in
order to obtain more concise statistical data regarding the use of the website.
Expiry: SessionType: Pixel
validateCookieUsed in context with Account-Based-Marketing (ABM). The cookie
registers data such as IP-addresses, time spent on the website and page requests
for the visit. This is used for retargeting of multiple users rooting from the
same IP-addresses. ABM usually facilitates B2B marketing purposes.
Expiry: SessionType: Pixel
Drift
6
Learn more about this provider
drift_aid [x2]Sets a unique ID for the specific user. This allows the website to
target the user with relevant offers through its chat functionality.
Expiry: 2 yearsType: HTTP
drift_campaign_refresh [x2]Sets a unique ID for the specific user. This allows
the website to target the user with relevant offers through its chat
functionality.
Expiry: 1 dayType: HTTP
DRIFT_SESSION_CAMPAIGNS [x2]Used to determine when and where certain pop-ups on
the website should be presented for the user and remember whether the user has
closed these, to keep them from showing multiple times.
Expiry: PersistentType: HTML
Google
6
Learn more about this provider
IDEUsed by Google DoubleClick to register and report the website user's actions
after viewing or clicking one of the advertiser's ads with the purpose of
measuring the efficacy of an ad and to present targeted ads to the user.
Expiry: 1 yearType: HTTP
pagead/landing [x2]Collects data on visitor behaviour from multiple websites, in
order to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Expiry: SessionType: Pixel
pagead/viewthroughconversion/877695883Pending
Expiry: SessionType: Pixel
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to
convert to customers based on the visitor's online behaviour across websites.
Expiry: SessionType: Pixel
pagead/1p-conversion/#Collects data on visitor behaviour from multiple websites,
in order to present more relevant advertisement - This also allows the website
to limit the number of times that they are shown the same advertisement.
Expiry: SessionType: Pixel
LinkedIn
4
Learn more about this provider
bcookieUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Expiry: 1 yearType: HTTP
bscookieUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Expiry: 1 yearType: HTTP
lidcUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Expiry: 1 dayType: HTTP
UserMatchHistoryEnsures visitor browsing-security by preventing cross-site
request forgery. This cookie is essential for the security of the website and
visitor.
Expiry: 29 daysType: HTTP
Marketo
1
Learn more about this provider
_mkto_trkContains data on visitor behaviour and website interaction. This is
used in context with the email marketing service Marketo.com, which allows the
website to target visitors via email.
Expiry: 399 daysType: HTTP
Microsoft
9
Learn more about this provider
MUIDUsed widely by Microsoft as a unique user ID. The cookie enables user
tracking by synchronising the ID across many Microsoft domains.
Expiry: 1 yearType: HTTP
_uetsidCollects data on visitor behaviour from multiple websites, in order to
present more relevant advertisement - This also allows the website to limit the
number of times that they are shown the same advertisement.
Expiry: 1 dayType: HTTP
_uetsid_exp [x2]Contains the expiry-date for the cookie with corresponding name.
Expiry: PersistentType: HTML
_uetvidUsed to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTTP
_uetvid_exp [x2]Contains the expiry-date for the cookie with corresponding name.
Expiry: PersistentType: HTML
_uetsidUsed to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: PersistentType: HTML
_uetvidUsed to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: PersistentType: HTML
Neustar
1
Learn more about this provider
uCollects data on user visits to the website, such as what pages have been
accessed. The registered data is used to categorise the user's interest and
demographic profiles in terms of resales for targeted marketing.
Expiry: 1 yearType: HTTP
Openx
2
Learn more about this provider
w/1.0/cmPresents the user with relevant content and advertisement. The service
is provided by third-party advertisement hubs, which facilitate real-time
bidding for advertisers.
Expiry: SessionType: Pixel
w/1.0/sdRegisters data on visitors such as IP addresses, geographical location
and advertisement interaction. This information is used optimize the
advertisement on websites that make use of OpenX.net services.
Expiry: SessionType: Pixel
PubMatic
2
Learn more about this provider
AdServer/PugSets a timestamp for when the visitor entered the website. This is
used for analytical purposes on the website.
Expiry: SessionType: Pixel
KRTBCOOKIE_#Registers a unique ID that identifies the user's device during
return visits across websites that use the same ad network. The ID is used to
allow targeted ads.
Expiry: 3 monthsType: HTTP
Quora
1
Learn more about this provider
_/ad/75aa344edeef4dbfa3b3dd7cb5f40e6f/pixelCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant.
Expiry: SessionType: Pixel
Reddit
2
Learn more about this provider
rp.gifNecessary for the implementation of the Reddit.com's share-button
function.
Expiry: SessionType: Pixel
_rdt_uuidUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 3 monthsType: HTTP
ScorecardResearch
1
Learn more about this provider
UIDCollects information of the user and his/her movement, such as timestamp for
visits, most recently loaded pages and IP address. The data is used by the
marketing research network, Scorecard Research, to analyse traffic patterns and
carry out surveys to help their clients better understand the customer's
preferences.
Expiry: 2 yearsType: HTTP
Segment
2
Learn more about this provider
__tld__Used to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: SessionType: HTTP
ajs_user_idCollects data on visitors' preferences and behaviour on the website -
This information is used make content and advertisement more relevant to the
specific visitor.
Expiry: PersistentType: HTML
StackAdapt
6
Learn more about this provider
sa-user-id [x2]Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTML
sa-user-id-v2 [x2]Used to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTML
sa-user-idUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTTP
sa-user-id-v2Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTTP
TED
1
Learn more about this provider
playerconfigUsed in conjunction with video-advertisement - Detects where on the
website the video-advertisements should be displayed.
Expiry: PersistentType: HTML
Triplelift
1
Learn more about this provider
xuidPresents the user with relevant content and advertisement. The service is
provided by third-party advertisement hubs, which facilitate real-time bidding
for advertisers.
Expiry: SessionType: Pixel
Twitter Inc.
3
Learn more about this provider
i/adsct [x2]The cookie is used by Twitter.com in order to determine the number
of visitors accessing the website through Twitter advertisement content.
Expiry: SessionType: Pixel
muc_adsCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Expiry: 399 daysType: HTTP
Yahoo
1
Learn more about this provider
A3Collects information on user behaviour on multiple websites. This information
is used in order to optimize the relevance of advertisement on the website.
Expiry: 1 yearType: HTTP
YouTube
10
Learn more about this provider
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 179 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube the user
has seen.
Expiry: SessionType: HTTP
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-connected-devicesStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-device-idStores the user's video player preferences using embedded
YouTube video
Expiry: PersistentType: HTML
yt-remote-fast-check-periodStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-appStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
yt-remote-session-nameStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
cdn.pdst.fm
2
__pdst [x2]Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTML
lattice.com
5
_biz_ABTestAInternal A/B split testing settings
Expiry: 1 yearType: HTTP
_gac_UA-#Stores information about ad campaigns from Google Adwords to show
targeted ads to the visitor.
Expiry: 3 monthsType: HTTP
_gcl_awUsed to measure the efficiency of the website’s advertisement efforts, by
collecting data on the conversion rate of the website’s ads across multiple
websites.
Expiry: 3 monthsType: HTTP
_hjRecordingEnabledThis cookie is used to identify the visitor and optimize
ad-relevance by collecting visitor data from multiple websites – this exchange
of visitor data is normally provided by a third-party data-center or
ad-exchange.
Expiry: SessionType: HTML
gclidUsed by Google AdSense for experimenting with advertisement efficiency
across websites using their services.
Expiry: PersistentType: HTML
x.bidswitch.net
segments.company-target.com

4
tuuid [x2]Registers whether or not the user has consented to the use of cookies.
Expiry: 1 yearType: HTTP
tuuid_lu [x2]Contains a unique visitor ID, which allows Bidswitch.com to track
the visitor across multiple websites. This allows Bidswitch to optimize
advertisement relevance and ensure that the visitor does not see the same ads
multiple times.
Expiry: 1 yearType: HTTP
Unclassified 4
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
Adroll
1
Learn more about this provider
onp/6HKN3XJ725CFBKHC7OJWWO/6WCSZFICTNGRRJLPZKLIA6Pending
Expiry: SessionType: Pixel
Capterra
1
Learn more about this provider
capterra_tracker.gifPending
Expiry: SessionType: Pixel
lattice.com
1
_ca.0123456789abcdef01234567Pending
Expiry: 2 yearsType: HTTP
scatec.io
1
_catPending
Expiry: 1 yearType: HTTP
Cross-domain consent3 Your consent applies to the following domains:
List of domains your consent applies to: ppl.lattice.com events.lattice.com
www.lattice.com
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2023 Report


STATE OF PEOPLE STRATEGY

How HR Drives Results in Times of Change
Get the full reportScroll for insights ↓

introduction
Over the last three years, organizations navigated a global pandemic, the switch
to remote work, and a Great Resignation. Next in line: navigating economic
uncertainty, inflation, and a potential recession. For HR leaders, it’s all in a
day’s work.
‍
The 2023 State of People Strategy Report distills those leaders’ perspectives,
priorities, and challenges — and the practices that make them succeed against
all odds.
Scroll for insights ↓
1
Top priorities

2
hybrid culture

3
pay transparency

4
performance


LAST YEAR, HIRING WAS EVERYTHING.


TODAY, HR TEAMS ARE INVESTING IN THE TALENT THEY ALREADY HAVE.

HR’s Top Priorities in 2021
HR’s Top Priorities in 2022
10%
20%
30%
40%
50%
Employee  Engagement

Talent Acquisition
17%
Manager Training

Learning and Development

Performance Management

DEIB Programs
30%


A NEW CRISIS MEANS NEW PRIORITIES.

Retention has taken priority over recruiting.
RETENTION IS MOST IMPORTANT
1
22%

2
39%

3
28%

4
4%

5
8%

ACQUISITION Is MOST IMPORTANT
Survey Question: When balancing investments across talent acquisition and
retention, which best captures your company’s priorities in the next 12 months?
Key Insight: You can’t hire your way out of a recession. Recruiting has gone
from HR’s second-highest priority to its eighth. Teams are reinvesting in
engagement and diversity, equity, inclusion, and belonging (DEIB).

> “The most important thing you can do for your employees is listen to what they
> want and need. The world has changed.”

Farrah Jessani Mitra
Founder at Green Reed



IN A HYBRID WORKPLACE, PRODUCTIVITY ISN’T THE ISSUE – 


IT’S CULTURE.

Productivity
Culture
Challenges of reduced facetime
50%
Employees are less clear about expectations
45%
It’s hard to track productivity
62%
It’s hard to track morale
60%
Career conversations happen less often
72%
Emloyees may feel disconnected
Key Insight: Among the third of HR leaders worried about employee facetime, most
are concerned with connection, career conversations, and morale.

> “The basic idea of hybrid work has really been normalized, but the
> implementation and execution are still in experimentation mode.”

Dave Carhart
VP of Lattice Advisory Services


EMPLOYEES WANT PAY TRANSPARENCY.


COMPANIES HAVE A LONG WAY TO GO.

Expectation
Reality
6
2
7
5
%
of employees want pay transparency
of employees know the pay band for their job level
When we surveyed employees about pay, the message was clear. They want more
transparency and equity from their organizations.
At over half of companies, pay ranges are known only by HR and finance. Just a
quarter of employees know their own range.
Key Insight: Employee expectations and a wave of new pay equity regulations are
pressuring HR teams to lift the veil on pay. HR teams cite employee reactions,
manager readiness, and privacy as roadblocks.


LOOKING FOR AN EDGE? 


FOLLOW THE TOP-PERFORMING HR TEAMS.

Low-performing
High-performing
Comparing the priorities of low and high-performing teams
Low performing teams
High performing teams
0%
10%
20%
30%
40%
50%
60%
70%
80%

Linking pay and performance

Greater pay equity

Training programs for reducing bias

Clear employee growth paths

Investing in HR analytics





Key Insight: The highest-performing HR teams share several things in common.
When you invest in the things employees care most about — like equity, growth,
and DEIB — you don’t just improve retention and engagement, but also achieve
better business outcomes.


READY FOR MORE?

Against all odds, HR leaders are delivering better outcomes for their people and
businesses. Download the full report to learn how.


READ THE REPORT

Learn more about the practices of high-performing HR teams.
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