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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
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 * Why Brandwatch
   
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        Reach a wider audience
      
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      Formerly the Falcon suite
   
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ABOUT US

With Brandwatch, brands and agencies can adapt and thrive in today's fast moving
digital world by making smarter decisions and executing data-driven social
strategies at every customer touchpoint.

NEWS

BRANDWATCH NAMED A LEADER IN THE 2020 FORRESTER WAVE FOR SOCIAL
LISTENING PLATFORMS

Read the report


Who we are


OUR LEADERSHIP

CALI TRAN

Chief Executive Officer

OUR LEADERSHIP


CALI TRAN

Chief Executive Officer

At Cision, I lead all aspects of our business with the help of the most capable
and talented team that I have the privilege to collaborate. Prior to Cision, I
led all go-to-market activities at fast growing, profitable global marketing
technology companies like Centerfield, Vericast, and Valassis either as the
President, Chief Commercial Officer, or CEO.

Earlier in my career, I invested in hyper-growth, technology-enabled startups
and led digital transformation initiatives in global marketing service
businesses at North Bridge and MacAndrews & Forbes, respectively. I started my
career in finance and was a part of the founding team at Ancestry. Today, I have
the privilege to be a private investor in some incredible market-defining
companies such as Jane Technologies, Adavium Medical, and Wunderkind.

I earned an AB in History from Bowdoin College and an MBA from Harvard. I enjoy
planting fruits and vegetables on the farm and trying not to burn said products
cooking for family and loved ones. I live in San Francisco and Napa Valley with
my wife, and we are the proud uncle and aunt of 14 incredible, smart, and kind
nieces and nephews.

Back



CARRIE PARKER

Chief Marketing Officer

OUR LEADERSHIP


CARRIE PARKER

Chief Marketing Officer

I’m Carrie Parker and I’m the Chief Marketing Officer at Cision. I joined in
September 2022, bringing a rich B2B marketing background to the company with a
20+ year track record of scaling marketing operations at companies ranging from
high-growth martech startups to global enterprises.

Prior to Cision, I held marketing leadership roles at American Express, Kantar,
Valassis, and Cordial. I not only bring an array of experience and perspective,
I also have a consistent track record of driving demand and leading marketing
teams to consistently deliver outsized business growth.

I earned my BS in Business Administration with a concentration on Marketing from
the University of North Carolina at Chapel Hill and an MBA from Columbia
Business School. I’m an avid runner and enthusiastic world traveller with my
husband and two daughters.

Back



MICHAEL AMSINCK

Chief Product Officer

OUR LEADERSHIP


MICHAEL AMSINCK

Chief Product Officer

I’m Michael Amsinck and I’m the CPO. I took the position after Brandwatch merged
with Falcon.io in 2021, where I held the same title. I have a track record of
developing and transforming global product organizations in a manner that
promotes growth, customer retention, and overall product transparency.

I have been something of a journeyman, holding various roles in both the
commercial and product realms before ultimately landing in product leadership
teams. Additionally, I spent significant time working in Singapore and Malaysia
before settling in Copenhagen, Denmark.

When I’m not steering our product strategy and roadmap, I spend my time with my
family (wife and two kids) and pets (one dog and two cats), and I’m a frequent
attendee in the Copenhagen music festival scene.

Back



AMANDA SCHMIDT

Chief People Officer

OUR LEADERSHIP


AMANDA SCHMIDT

Chief People Officer

I’m an accomplished talent and operations professional with a track record of
delivering progressive and creative solutions that drive business growth. I have
comprehensive experience leading every area of global human resources including
strategic HR, recruitment, workforce planning, learning & development, comp &
reward, and employee experience.

In my most recent role I was the US Chief People Officer at Edelman where I led
a large-scale business transformation project. Prior to that I was Global Chief
People and Culture officer at a digital tech and creative marketing agency owned
by the Carlyle Group where I helped grow the company by 48% and lead the B-Corp
Certification. I also served as the Global Chief People Officer of WPP’s Essence
where I created new reporting capabilities that ensured the same data-centric
approach that informed client work also informed business strategy and decision
making.

I studied Human Resource Management and Development at New York University,
Strategic Human Resources at Cornell University, and Psychology at Rio Salado
College.

Back



ELGAR WELCH

President, CisionOne

OUR LEADERSHIP


ELGAR WELCH

President, CisionOne

I'm President of CisionOne and lead the company's global media monitoring
division. I joined Cision in April 2022 from Streem where I served as co-founder
and CEO, leading the business from start-up to funding and through to
acquisition, and overseeing an operation that grew to 150+ staff and over 700
customers across the APAC region. Before founding Streem, I was an adviser in
the Office of the Prime Minister (Australia), an experience that served as a
driving force behind the creation of Streem for the PR and Communications
market.

Today at Cision I am charged with the global roll-out of CisionOne, our
market-leading media monitoring, analytics, and reporting platform. I oversee
the Sales, Product, Engineering, Upgrades, and Media Data functions of
CisionOne, enabling us to build out a highly-tuned, customer-driven platform – a
philosophy that has been carried through from the success of Streem in the APAC
region.

I reside in Sydney, Australia, travel often, and in my downtime spend a great
deal of time either sailing on our city's harbor or skiing at the nearest ski
field depending on the season or where I'm located.

Back



ANDY BHOJWANI

Chief Information Officer

OUR LEADERSHIP


ANDY BHOJWANI

Chief Information Officer

I serve as Cision’s Chief Information Officer. I’m a recognized leader in the
private equity and privately held business sectors and am known for my expertise
in large-scale digital transformation and enterprise modernization. With
extensive international experience in Asia, Europe, and Latin America, I bring a
global perspective to my role.

Before joining Cision I served as the CIO at Transcendia, a company owned by
Goldman Sachs. During my time there I played a key role in streamlining
enterprise resource planning (ERP), optimizing operational processes, aligning
technical solutions with business objectives, and designing cloud computing
infrastructure. These efforts significantly improved the company’s operations
and application efficiency. My career also includes senior technology positions
at Composites One, Essendant, and W.W. Grainger.

I earned my MBA from the University of Notre Dame and live in Chicago alongside
my three children. Outside of work I’m an avid fan of basketball and am
passionate about music.

Back



PEHR LUEDTKE

Senior Vice President of Global Content

OUR LEADERSHIP


PEHR LUEDTKE

Senior Vice President of Global Content

I’m a growth-oriented technology executive with a track record of scaling
companies of all sizes. I began my career at global brands (Levi’s, eBay), and
then ran and successfully exited two venture-backed software companies. I have
an undergraduate degree from Princeton and an MBA from Stanford.

I live with my family in the Bay Area and am eternally pursuing the perfect
brisket.

Back



DYLAN MARVIN

Senior Vice President, Operations

OUR LEADERSHIP


DYLAN MARVIN

Senior Vice President, Operations

I’m a proven performance-driven operator with extensive experience working in
B2B and B2C technology and media companies.

Over the course of my career, I’ve held leadership positions in the US, the UK,
and EMEA. Notably, I was the Chief Legal & Administrative Officer of Brandwatch
prior to its successful acquisition by Cision.

In my role at Brandwatch I developed and led diverse functions including legal,
privacy, risk, compliance, HR, IT, facilities, and sales operations.

I have a BA from Occidental College and Law degrees from both Thomas Jefferson
School of Law and University College London.

Back



STEVE BOYES

Chief Commercial Officer EMEA and APAC

OUR LEADERSHIP


STEVE BOYES

Chief Commercial Officer EMEA and APAC

I’m Steve Boyes and I’m the Chief Customer Officer where my focus is to help our
customers realise positive business outcomes and in turn create sustainable
value for our customers, communities, team, and investors. I am a growth leader
with over 30 years of global fintech, martech, and media experience providing
enterprise data, SaaS technology platform, and marketing solutions to many of
the world’s most successful organizations.

I’m recognised for delivering transformative growth in both mature and startup
environments. Notably, I led the global sales and service support functions of a
$6bn revenue enterprise, initiated a solutions business at Thomson Reuters
rapidly scaling it 3x to $1bn in revenue, and founded a digital media startup
growing it to multi-million dollar annual revenue and millions of daily
visitors.

A trained teacher and a coach at my core, I was recognized as a top 50 Leading
Light in the UK for kindness in business leadership in 2018 and as a top 100
Global Sales Leader in 2022.

Back



NICOLE GUILLOT

Chief Operating Officer and President of PR Newswire

OUR LEADERSHIP


NICOLE GUILLOT

Chief Operating Officer and President of PR Newswire

I am the Chief Operating Officer at Cision and President of PR Newswire. I was
previously Cision’s President of EMEIA, Canada, and LatAm, where I led the
strategic direction, financial performance, and operational activities across
the regions.

My career has taken a cross-functional journey across all areas of business
within the news media and information industry. I continue to serve as corporate
director and primary representative in Canada since 2016. Previous to Cision’s
acquisition of Canada Newswire (via PR Newswire), I was President & CEO of
Canada Newswire, a role I began in 2013 following two years as Senior Vice
President, Global Products for PR Newswire in New York.

I’m particularly interested in work that transforms the way we distribute and
engage with content across all digital media channels of earned, owned, and paid
with a keen focus on analytics that deliver clear actionable insights.

I’m a graduate of the University of Ottawa and based in Toronto, Ontario.

Back



PRASANT GONDIPALLI

Chief Financial Officer

OUR LEADERSHIP


PRASANT GONDIPALLI

Chief Financial Officer

With more than 15 years of accounting and finance experience working in
consulting and corporate, I oversee Cision's finance and accounting functions as
Chief Financial Officer.

Prior to Cision I was Senior Vice President of Portfolio Operations at Platinum
Equity. I was also Senior Vice President Transformation at Key Energy Services,
and Vice President, Corporate Controller/Treasurer/Business Transformation at
BlueLine Rental. Before moving to corporate, I worked in Alvarez & Marsal’s
restructuring practice.

I’m a CPA and received my Bachelor of Business Administration from Emory
University. I reside in Chicago with my wife and children.

Back



MATTHEW BROWN

General Manager and Chief Business Officer of PR Newswire

OUR LEADERSHIP


MATTHEW BROWN

General Manager and Chief Business Officer of PR Newswire

I’m Matt Brown and I’m the General Manager and Chief Business Officer of PR
Newswire. I have spent my career leading businesses and teams in the information
services, FinTech, and news industries, ranging from startups to Fortune 500
companies.

I joined PR Newswire from Signal AI where I served as President, Americas &
Asia-Pacific. Prior to that I held commercial leadership and GM roles at Thomson
Reuters and Nasdaq where I was Global Head of Sales of the Corporate Solutions
business unit. I also enjoy an active interest in the early-stage tech ecosystem
where I have had the pleasure to invest in and advise numerous exceptional,
high-velocity businesses.

I graduated with a BA in Philosophy from Trinity College in Connecticut, am an
active traveler and hiker, and live in New York with my incredible son.

Back



CHANNING FERRER

Chief Business Officer for Brandwatch

OUR LEADERSHIP


CHANNING FERRER

Chief Business Officer for Brandwatch

I’m Channing Ferrer and I’m Chief Business Officer for Brandwatch. Over the
course of my career, I’ve had the privilege of being a revenue leader, advisor,
and early-stage investor to numerous global technology companies in various
phases of growth, and have enjoyed building revenue teams and improving
processes across many of the companies I’ve worked with.

Prior to joining Brandwatch, I held roles as Chief Sales Officer for Semrush,
and Chief Revenue Officer for Built In. I also led the growth of HubSpot from
$200m to $1.5b in revenue over a 6-year period, building the GTM operating
system, KPIs, processes, and tools they continue to leverage today.

I earned my BS in Business Management from Villanova University, and I currently
live in Wayland, Massachusetts with my wife, son, and daughter.

Back


DIVERSITY & INCLUSION


A DIVERSE AND INCLUSIVE COMMUNITY

Brandwatch is committed to creating a workplace that promotes diversity and
inclusion in every aspect of our company. We hold ourselves accountable to
meeting the diverse needs of our team and ensuring we make efforts to create a
positive impact in our internal culture as well as in the wider ecosystem.

See our D&I data

OUR TEAM


DON’T JUST TAKE OUR WORD FOR IT

Who is a better judge of what working at Brandwatch is like than Brandwatchers
themselves? Here’s what some of them think about life at Brandwatch in their own
words.


“I’M PROUD OF THE OPPORTUNITIES BRANDWATCH HAS PROVIDED ME, MY COLLEAGUES (AND
FRIENDS).”

Brandwatch has never boxed anyone into a particular role or department, and has
always been quick to spot potential in people. I’m proud Brandwatch champions
individuality and has helped develop the careers of so many individuals of the
years.

Hannah Tregear | EA to President and COO


“BRANDWATCH HAS A REAL VISION TO MAKE A DIFFERENCE WHEN IT COMES TO INCLUSIVITY
AND DIVERSITY.”

Not only does this allow me to be my authentic self, it encourages other tech
companies to do the same.

Tallie Robinson | Senior IT Engineer


“BEING IN A COMPANY WHERE I’M NOT AFRAID TO BE WHO I AM AND BE EXPRESSIVE IS SO
FREEING.”

This, combined with the attitude Brandwatch has to challenge and change the
status quo in the Engineering industry, is inspiring.

Richard Goodman | Senior Data Infrastructure Engineer


“I’M PROUD TO WORK AT BRANDWATCH BECAUSE OF OUR PROACTIVE AND CARING CULTURE.”

Colleagues go out of their way to help each other out, push forward great ideas,
and make our workplace a better place for everyone. Passionate about making
Brandwatch the most environmentally sustainable company in our sector, I’ve been
given the opportunity to support the creation of an inspiring ESG strategy,
giving me a varied and fulfilling career here.

Alex Wood | Director of Customer Insights


“BRANDWATCH INVESTS TIME AND MONEY INTO TRAINING AND PRACTICES TO ENSURE EVERY
PERSON IS ABLE TO BRING THEIR WHOLE SELF TO WORK.”

This is amazing for our culture and ripples through to our customers as well.
I’m always telling people that I am a better human as a result of working at
Brandwatch.

Liza Champion | Director of Customer Success

GET TO KNOW US


OUR VALUES

It’s not just about what you want to achieve, but how you achieve it. Our values
give our staff a framework for what they do and how they collaborate with one
another. They’re the basis of our shared purpose.


AUTHENTIC

We value openness and integrity, and strive for both between our colleagues
and customers.


BOLD

We value fearlessness and conviction, and encourage our employees to push the
company forwards.


CREATIVE

We value originality and curiosity, and apply both to our work at all levels and
in all areas.

Our Commitments


GREEN


ENVIRONMENTAL COMMITMENT



Led by our Green Committee, we established goals and initiatives to ensure
Brandwatch is as environmentally friendly as possible.

Read More

REPORT


DIVERSITY & INCLUSION



Dedicated to providing a workplace that promotes diversity and inclusion in
every aspect of our company. See our 2019 data.

Read More

REPORT


GENDER PAY STATEMENT



Every year we conduct a gender pay gap analysis and publicly release the notes.
We’re committed to improving this across the entire business, and have enacted a
number of initiatives to achieve this.

Read More


POWERED BY PEOPLE

Our technology is only as good as our people. If you want to bring your skills
and experience to Brandwatch, please get in touch.

See open roles


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FALCON.IO IS NOW PART OF BRANDWATCH.
YOU'RE IN THE RIGHT PLACE!

Existing customer?Log in to access your existing Falcon products and data via
the login menu on the top right of the page.New customer?You'll find the former
Falcon products under 'Social Media Management' if you go to 'Our Suite' in
the navigation.


Continue to brandwatch.com


PALADIN IS NOW INFLUENCE.
YOU'RE IN THE RIGHT PLACE!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is
part of Brandwatch's Social Media Management solution.Want to access your
Paladin account?Use the login menu at the top right corner.


Continue to brandwatch.com