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IN THESE TROUBLING ECONOMIC TIMES, BUSINESSES ARE THINKING OF NEW WAYS TO GAIN
MORE CUSTOMERS THAT WILL INCREASE THEIR PROFITS. ONE WAY THAT BUSINESSES HAVE
ADOPTED IS VIDEO MARKETING. DOES VIDEO MARKETING SOUND LIKE A BUSINESS PLAN THAT
YOU WOULD LIKE TO USE? KEEP READING THE ARTICLE FOR VIDEO MARKETING ADVICE.



December 22, 2022

 Who on your team is the most motivating? Who is the best speaker? This is the
person to put on camera on behalf of your company. You don't have to have the
CEO or a sales person reading the sales pitch, instead focus on the person who
will do the best job of selling your firm or products. Do not allow your shyness
to stop you from taking advantage of video marketing. When you are looking into
the camera, talk as if you were talking to an old friend. This is a very simple
and effective way to help yourself get over the discomfort of talking to people
you don't know. Try not to stress out if bet number is not perfect. People are
more likely to relate to a video that shows real people, rather than a polished
ad that reeks of commercialism. Write your content out carefully, then practice
saying it over and over. Then, shoot it and post it. Keep YouTube in mind for
your video marketing strategy. Start your video marketing campaign here. It
provides you with free video hosting. Additionally, you will be on the 3rd most
popular website in the known universe. This means your video is out there to be
seen here. You should always put a link to your mailing list, as well. Many
people will likely wish to sign-up and gather as much information as possible
regarding the topic of choice. When searching for inspiration, try YouTube
Suggest to find related topics which you could speak on. This gives you a tree
of various ideas which you can either use outright or might spark a topic idea
in your mind. The more research you do, the more ideas you'll come up with. Make
video marketing a part of your strategy, but do not rely on it entirely.
Remember, it can be expensive to continuously post new videos. In addition, it
can be time consuming to make them and put them up online. Therefore, while they
are very valuable, you should engage in other tactics as well. When using video
marketing keep in mind that content is the key. Using content that is untrue or
meant to mislead your viewers can be damaging to your business. Always make sure
that your videos are accurate and informational. Providing a good source of
information will keep people coming back. Once you get a video or two up, start
churning them out. Focus your efforts into a campaign, where each of your
individual videos is a smaller part of a larger whole. Create a synergy around
your total body of content. If you can get a new viewer with one video to look
at more, your chances of a successful call to action rise. Use colors that are
appealing. This is true for the set, clothing and make up. Some colors are just
not attractive and can easily turn people off to your video. Primary colors are
classic and appealing to most people. On the other hand neon colors can turn a
lot of people away. If there is one thing that people hate it is commercials or
corny advertisements. Make sure that your sales pitch is subtle to help keep
your viewers engaged. If you come across as trying to sell your product too hard
it can turn people away. Make your videos interesting so they will keep
watching. Find someone to be the regular spokesperson in your videos. Keep in
mind that this person should not necessarily be you or even a sales
professional. It's important that your spokesperson be very energetic and have a
smile and personality that will attract many people. Also, make sure this person
will be regularly available for being in your videos. Hopefully the advice from
this article has given you some insight as to how you can use video marketing
with your business. It really is one of the best ways for any business to
attract new customers when money is scarce. Let video marketing give your
business the success it deserves.

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