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WHAT IS DIGITAL DISRUPTION AND THE TOP FIVE DIGITAL DISRUPTORS TO WATCH OUT FOR
IN 2022

By SimplilearnLast updated on Apr 13, 202215518



TABLE OF CONTENTS

What is Digital Disruption?
Why is Digital Disruption a Good Thing?
Elements of Digital Disruption
Examples of Digital Disruption
The Top Five Potentially Disruptive Technologies of 2021

As a rule, the word “disruption” carries unfavorable impressions for people. A
downed power line disrupts our electricity, a loud neighbor disrupts our sleep,
sunspots disrupt communication, a derailed train disrupts commuter service.
Disruption is not always a welcome word.

But not all forms of disruption are harmful! Today we’re looking at digital
disruption and how it’s a potential game-changer in our growing high-tech world.
And even if digital disruption causes some short-term pain, it’s well worth it
in the long run. So, what is digital disruption, anyway?


WHAT IS DIGITAL DISRUPTION?

Digital disruption describes the change that happens when new digital
technologies, services, capabilities, and business models affect and change the
value of the industry's existing services and goods. These new elements change
or disrupt the status quo, forcing businesses to reevaluate the current market
regarding goods and services and possibly adjust.

History has many examples of superior technology supplanting the status quo. The
automobile replaced the horse and buggy, electric lights replaced candles and
oil lamps, mobile phones ended landline superiority, and video killed the radio
star.

The bottom line, digital disruption means change, and that can be good and bad.
However, digital disruption is a unique animal. Let’s look at the elements of
digital disruption and get a better sense of its uniqueness.



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WHY IS DIGITAL DISRUPTION A GOOD THING?

Digital disruption, though it has the potential of being a challenging and
painful process, offers three solid business benefits:

 1. It increases customer satisfaction. Customers today want more variety, more
    innovation, more choices, and all of it delivered yesterday. Thanks to mass
    media, itself a beneficiary of digital disruption, customers today are
    savvier, more informed, and more discerning. Digital disruption spurs
    businesses to rise to the challenge of today’s consumers by staying ahead of
    the tech curve and incorporating the latest changes faster. Also, digital
    disruption gave us big data and analytics, which businesses can leverage
    into more outstanding sales by gaining insights into customer buying habits.
    Digital disruption makes marketing more manageable, resulting in a healthier
    company overall.
 2. It helps a company grow. Some species of sharks must keep swimming or they
    die. A company at rest is a company falling behind the competition. Digital
    disruption brings about radical change, pulling companies out of their
    comfort zone and moving them forward. A company that refuses to adapt and
    change, especially if its competition is doing so, is a company doomed to
    fail.
 3. It evolves and improves the workplace. Digital disruption brings innovations
    and new technology to the workplace. Look at the new workflow management
    tools, collaboration software, mobile devices, and cloud technology that
    have driven digital disruption. If you need a timelier and more relevant
    example, look at how revolutions in work-from-home technology have helped
    companies remain functional during the global pandemic.


ELEMENTS OF DIGITAL DISRUPTION

Digital disruption breaks down into four distinct elements, each with the
potential to change businesses' ways.

 * Technology: Includes things like invention, usage, design, etc.
 * Business:  Covers marketing, development, delivery pricing, etc.
 * Industry: Involves customers, methods, processes, standards, etc.
 * Society: Encompasses movements, culture, habits, and so on.

Companies that want to grow and succeed in the face of digital disruption must
adopt the following five elements:

 * Develop a consistent, company-wide digital culture. The company must move as
   one, embracing new technology. This adoption is essential for companies that
   haven’t “gone digital” yet and includes training employees in new
   digital-based skills.
 * Create new customer experiences and produce unique outcomes. Disruptive
   technologies bring new ways of serving customers and exciting new results.
 * Shift from time-based decisions to data-driven decisions. Timeliness is
   important, but there’s little benefit in being the first company in the pack
   to make an ill-informed, destructive decision. There’s tons of valuable,
   actionable data out there, thanks to processes relating to digital
   disruption. Innovative companies will take advantage of this.
 * Incorporate new technology and business models into existing services and
   products. Companies that want to stay ahead of the pack and increase their
   market share will embrace the new and put away the old. Or, at least, modify
   the old with better procedures and tech.
 * Work with partners to create and innovate new procedures and policies.
   Teamwork is key. Companies should take advantage of their existing
   partnerships’ experiences and skills to collaborate on better business
   practices. Everyone wins; your company, your partners, and your customers.


EXAMPLES OF DIGITAL DISRUPTION

We touched upon a few examples of disruption earlier on, but let’s look at five
past examples of disruption as they apply to the digital world.


VIDEO STREAMING/WEB-BASED VIDEO

Netflix disrupted Blockbuster Video by focusing on DVDs instead of VHS tapes.
Today, Netflix keeps on disrupting the status quo as a major player in the video
streaming business. On-demand viewing has turned traditional broadcasting and
cable services on their collective heads. Not only are the conventional carriers
jumping on board the video stream train, but a host of other online tv platforms
has also sprung up, such as Hulu and Sling TV.


SMARTPHONES

When you talk about disruptive technology, smartphones should not only be part
of the conversation but probably at the top of the list. Smartphones are
everywhere today and have all but killed landlines and payphones.



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EMAIL

While the sight of the postal person dropping mail off in your mailbox isn’t
going away anytime soon, it’s abundantly clear that the invention of email has
put a deep dent in the post office. Why undertake all the hassle of writing a
letter, mailing it, and waiting several days for the recipient to get it when
you can fire off an email in a fraction of the time?


ONLINE REFERENCES AND ENCYCLOPEDIA

Does anyone even buy bound sets of encyclopedias anymore? Why would anyone want
to sink $1000 into buying these bulky volumes that will end up being obsolete
within five years when you can just log on to Wikipedia or other online
reference sites and get current information cheaper and faster?


PERSONAL COMPUTERS AND HAND-HELD DEVICES

Hey, remember those bulky desktop computers that proliferated households and
workplaces in the ‘80s and ‘90s? Miniaturization, increased processing power,
and the advent of wireless technology have made desktops almost obsolete.
Granted, they do still exist in great numbers, but their era of dominance is
over. Laptops, pads, and tablets offer everything a desktop computer can, but
with the added advantage of mobility and convenience.


THE TOP FIVE POTENTIALLY DISRUPTIVE TECHNOLOGIES OF 2021

We’ve listed five technologies that have disrupted industries in the past. Now
let’s look at five technologies that are most likely to have a more significant
disruptive effect in the next year.


ONLINE LEARNING

Crises breed innovation, and there’s nothing like a worldwide pandemic and its
ensuing lockdown to help inspire people to design better ways to learn online.
Online education offers students a cheaper, more convenient way of getting a
degree or certification, circumventing the expensive university system. While
this industry is still evolving, online learning is poised to threaten the
traditional college learning model.


3D PRINTING

3D printing looks like something out of a science fiction movie or tv show, but
it’s here right now and gaining traction. Currently, 3D printing mainly supports
established manufacturing processes, but if the technology becomes better
developed and cheaper, could we see households having their 3D printers creating
items instead of ordering them through retailers? 3D printers are becoming
increasingly sophisticated, and 2021 could be the year we see their stock rise.


CRYPTOCURRENCY

Many of us have heard talk of Bitcoin and blockchain technology, but it hasn’t
yet dominated everyday commerce. Note the use of the word “yet.” Cryptocurrency
offers greater security levels, something that both consumers and businesses
highly value in these days of rising cybercrime and data breaches. Digital
wallets could potentially disrupt traditional banking and even online payment
services, the latter of which has already disrupted traditional bill-paying
methods!


P2P COMMERCE

P2P commerce involves two individuals interacting directly without a go-between,
selling and buying goods and services to each other. Think of Airbnb, for
example. Although P2P isn’t anywhere close to crippling the hotel and
hospitality industry yet, there are ominous warnings.


RIDE-SHARING AND CAR-SHARING

While we will always need taxis, companies such as ZipCar, Lyft, and Uber have
thrown the cab industry for a loop. These services end up cheaper, more
convenient, and don’t even require cash to change hands (another innovation!).
These services are only going to continue rising in popularity. If tech
companies ever get all of the kinks out of driverless car technology, it will
only add to the overall disruptive effect.

> Are you a professional who is aspiring to make a career a Digital Marketing?
> Check out Simplilearn's Digital Marketing Program now.


ARE YOU INTERESTED IN A CAREER IN DIGITAL MARKETING?

Digital marketers are ideally situated to take advantage of digital disruption
and turn it into a game-changing, winning strategy for their place of business.
Simplilearn can help you get started on your path to becoming a digital
marketing professional.

Our Post Graduate Program in Digital Marketing, provided in partnership with
Purdue University and co-created with Facebook, is meant for professionals
looking to pursue a digital marketing career, know the fundamentals, gain
hands-on experience, and learn the latest digital marketing skills. You will
discover top digital marketing tools with this digital marketing program
featuring Masterclasses from Facebook and Purdue, and Harvard Business
Publishing case studies.

You can also opt for the Digital Marketing Specialist Master’s program. This
online digital marketing certification course transforms you into a complete
digital marketer with expertise in top domains like search engine optimization,
social media, pay-per-click, conversion optimization, digital analytics,
content, mobile, and email marketing. Become industry-ready learning the latest
tools, working on real-world projects, and attending Masterclasses from the
Facebook team. You’ll be exposed to 40+ digital marketing tools, extensive
project experience, and Mimic Pro simulations to make you job-ready.

Digital marketers in the US earn a base annual average salary of USD 56,146,
according to Indeed. The same professionals in India, according to Glassdoor,
earn an average of ₹383,541 yearly.

Learn digital marketing and master the forces of digital disruption. Visit
Simplilearn today!                                                              
                            


FIND OUR POST GRADUATE PROGRAM IN DIGITAL MARKETING ONLINE BOOTCAMP IN TOP
CITIES:

NameDatePlace Post Graduate Program in Digital Marketing Cohort starts on 12th
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ABOUT THE AUTHOR

Simplilearn

Simplilearn is one of the world’s leading providers of online training for
Digital Marketing, Cloud Computing, Project Management, Data Science, IT,
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