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THESE INVESTMENT MANAGERS BOUGHT SOFTWARE IN 2020. HERE’S WHAT THEY HAVE TO SAY
ABOUT INVESTING IN TECHNOLOGY DURING ECONOMIC DOWNTURNS.

By Mike Sebastian November 3 2022 5 min read


There is an insidious side effect that emerges during economic downturns that
has detrimental consequences for a business, and it can be summed up in one
word: inaction.

When the market slows down, we tend to become paralyzed by the unknown. Some
like to package this as a “wait and see approach,” but this lack of action
allows the toxins of a slowdown to seep into the cracks of your business, and
the free fall will begin before you may even realize.

Smart investment managers know an economic downturn is the perfect time to act.
Instead of halting progress, they see this time as an opportunity to take a hard
look at their business and optimize what no longer serves them so they may
propel forward. The result: while other firms are stuck standing still, they
emerge stronger and better prepared for the inevitable recovery.

We spoke with a few investment managers with this mindset. When faced with
unprecedented market uncertainty in 2020, they made the choice to partner with
AppFolio Investment Management, a technology that promised to streamline their
back office operations and improve their investor relations.

Here are their reasons for choosing to act:

“When you have a slowdown of deal activity, there’s no better time to improve
your processes. It was intuitive for us to take advantage of that time and scout
out a software that can help solve our problems because we were thinking ahead.”
– Andrew Zimmerman, Principal, Galvanized Holdings

“We knew having a good investment management platform was critical to how we do
our jobs on a daily basis. In economic downturns you want to cut back on luxury
goods–and this was a necessity.” – Adam Deermount, Chief Investment Officer,
Ramser Development Company

“Software is one of my best employees. It helps me keep my operating
expenses–like headcount–low and reliable during economic downturns.” – Morris
Groberman, Principal, NWCREI

It may seem counterintuitive to invest in your business when the market calls
for frugality–that is why it is critical to select software that will drive
measurable returns. To better understand how your business will uniquely benefit
from investment management technology, try the AppFolio Investment Management
ROI calculator for a customized consultation.

Economic downturns can be relatively swift, and this unique opportunity to
strengthen your business before the best deals go to market is rapidly closing.
Our team at AppFolio Investment Management recognizes this urgency and has built
a quick and comprehensive evaluation and onboarding process that can get your
team equipped in weeks.

The cost to evaluate software during this time is free, and the benefit could
dramatically improve your performance in spite of market conditions. Speak with
our team to learn more.




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MIKE SEBASTIAN


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